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Posted to general@incubator.apache.org by "Marvin Humphrey (JIRA)" <ji...@apache.org> on 2011/05/07 23:16:11 UTC

[jira] [Created] (INCUBATOR-112) Egg logo cleanup

Egg logo cleanup
----------------

                 Key: INCUBATOR-112
                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
             Project: Incubator
          Issue Type: Improvement
          Components: site
            Reporter: Marvin Humphrey
            Priority: Minor


The present Incubator logo graphic has some issues with anti-aliasing
artifacts, among other things.  Perhaps we can find a use for an incrementally
improved drop-in replacement which preserves the spirit and identity of the
old, but is a little more carefully assembled.

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[jira] [Commented] (INCUBATOR-112) Egg logo cleanup

Posted by "Marvin Humphrey (Commented) (JIRA)" <ji...@apache.org>.
    [ https://issues.apache.org/jira/browse/INCUBATOR-112?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13208830#comment-13208830 ] 

Marvin Humphrey commented on INCUBATOR-112:
-------------------------------------------

> Looks good, let's move this forward. 

OK, I'll proceed with integrating it into the site.

> Is there any reasonably similar open alternative for the font?

I looked for a long time and was unable to find an open version of either
Blippo Black or its close cousin Bauhaus bold/heavy.

IMO, changing the typeface to anything other than Blippo or Bauhaus represents
a graphical identity change.  The goal of this logo retooling is to keep the
identity intact but avoid the conspicuous amateurism of the current graphic.
Leading an Incubator logo redesign-by-committee effort is a task for someone
more masochistic than me. ;)

So, while I agree that it would be nice to use an open font, at least we
aren't any worse off than we were before, and IMO it's not worth opening a can
of worms by proposing a typeface change.

> I'd just drop the border entirely, but IANAD(esigner)

Your instincts are good.  However, this file is designed to be a drop-in
replacement for the current logo file.  Removing the black border or changing
its weight would change how the graphic interacts with surrounding elements --
think of it as an incompatible API modification.

> We should add the TM symbol to the logo, as expected by the branding guidelines 

+1

New version uploaded with TM added.
                
> Egg logo cleanup
> ----------------
>
>                 Key: INCUBATOR-112
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
>             Project: Incubator
>          Issue Type: Improvement
>          Components: site
>            Reporter: Marvin Humphrey
>            Priority: Minor
>         Attachments: egg_logo.png, egg_logo.png, egg_logo.svg, egg_logo.svg
>
>
> The present Incubator logo graphic has some issues with anti-aliasing
> artifacts, among other things.  Perhaps we can find a use for an incrementally
> improved drop-in replacement which preserves the spirit and identity of the
> old, but is a little more carefully assembled.

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[jira] [Commented] (INCUBATOR-112) Egg logo cleanup

Posted by "Edward J. Yoon (JIRA)" <ji...@apache.org>.
    [ https://issues.apache.org/jira/browse/INCUBATOR-112?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13030419#comment-13030419 ] 

Edward J. Yoon commented on INCUBATOR-112:
------------------------------------------

+1

> Egg logo cleanup
> ----------------
>
>                 Key: INCUBATOR-112
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
>             Project: Incubator
>          Issue Type: Improvement
>          Components: site
>            Reporter: Marvin Humphrey
>            Priority: Minor
>         Attachments: egg_logo.png, egg_logo.svg
>
>
> The present Incubator logo graphic has some issues with anti-aliasing
> artifacts, among other things.  Perhaps we can find a use for an incrementally
> improved drop-in replacement which preserves the spirit and identity of the
> old, but is a little more carefully assembled.

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[jira] [Resolved] (INCUBATOR-112) Egg logo cleanup

Posted by "Marvin Humphrey (Resolved) (JIRA)" <ji...@apache.org>.
     [ https://issues.apache.org/jira/browse/INCUBATOR-112?page=com.atlassian.jira.plugin.system.issuetabpanels:all-tabpanel ]

Marvin Humphrey resolved INCUBATOR-112.
---------------------------------------

    Resolution: Fixed
    
> Egg logo cleanup
> ----------------
>
>                 Key: INCUBATOR-112
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
>             Project: Incubator
>          Issue Type: Improvement
>          Components: site
>            Reporter: Marvin Humphrey
>            Priority: Minor
>         Attachments: egg_logo.png, egg_logo.png, egg_logo.svg, egg_logo.svg
>
>
> The present Incubator logo graphic has some issues with anti-aliasing
> artifacts, among other things.  Perhaps we can find a use for an incrementally
> improved drop-in replacement which preserves the spirit and identity of the
> old, but is a little more carefully assembled.

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[jira] [Commented] (INCUBATOR-112) Egg logo cleanup

Posted by "Jukka Zitting (Commented) (JIRA)" <ji...@apache.org>.
    [ https://issues.apache.org/jira/browse/INCUBATOR-112?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13208591#comment-13208591 ] 

Jukka Zitting commented on INCUBATOR-112:
-----------------------------------------

Looks good, let's move this forward.

* Is there any reasonably similar open alternative for the font?
* I'd just drop the border entirely, but IANAD(esigner)
* We should add the TM symbol to the logo, as expected by the branding guidelines
                
> Egg logo cleanup
> ----------------
>
>                 Key: INCUBATOR-112
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
>             Project: Incubator
>          Issue Type: Improvement
>          Components: site
>            Reporter: Marvin Humphrey
>            Priority: Minor
>         Attachments: egg_logo.png, egg_logo.svg
>
>
> The present Incubator logo graphic has some issues with anti-aliasing
> artifacts, among other things.  Perhaps we can find a use for an incrementally
> improved drop-in replacement which preserves the spirit and identity of the
> old, but is a little more carefully assembled.

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[jira] [Updated] (INCUBATOR-112) Egg logo cleanup

Posted by "Marvin Humphrey (JIRA)" <ji...@apache.org>.
     [ https://issues.apache.org/jira/browse/INCUBATOR-112?page=com.atlassian.jira.plugin.system.issuetabpanels:all-tabpanel ]

Marvin Humphrey updated INCUBATOR-112:
--------------------------------------

    Attachment: egg_logo.png
                egg_logo.svg

This graphic, provided as an SVG working file and PNG export, was prepared
with Inkscape.  The typeface for the name "incubator" is Blippo Black.  I know
of no open source versions for Blippo, so a commercial TrueType font from
Ascender Fonts was used.

The revised version is exactly the same size as the existing file (229 x 57
pixels), and is laid out the same way, including a 2-pixel solid black border.
The main changes from the old are:

    * Cleaner export.
    * More realistic egg graphic.
    * Slightly more spacious layout.

The new file is meant to be swapped into any existing HTML presentation in
place of the old without requiring any modifications to surrounding elements.

The embedded feather logo data was retrieved from
<http://apache.org/foundation/press/kit/feather.svg>.

> Egg logo cleanup
> ----------------
>
>                 Key: INCUBATOR-112
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
>             Project: Incubator
>          Issue Type: Improvement
>          Components: site
>            Reporter: Marvin Humphrey
>            Priority: Minor
>         Attachments: egg_logo.png, egg_logo.svg
>
>
> The present Incubator logo graphic has some issues with anti-aliasing
> artifacts, among other things.  Perhaps we can find a use for an incrementally
> improved drop-in replacement which preserves the spirit and identity of the
> old, but is a little more carefully assembled.

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[jira] [Commented] (INCUBATOR-112) Egg logo cleanup

Posted by "Jukka Zitting (Commented) (JIRA)" <ji...@apache.org>.
    [ https://issues.apache.org/jira/browse/INCUBATOR-112?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13208951#comment-13208951 ] 

Jukka Zitting commented on INCUBATOR-112:
-----------------------------------------

Nice, +1 to committing the new version as is.

Agreed with your point of avoiding too big design changes until someone volunteers to lead a more substantial design/branding update.
                
> Egg logo cleanup
> ----------------
>
>                 Key: INCUBATOR-112
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
>             Project: Incubator
>          Issue Type: Improvement
>          Components: site
>            Reporter: Marvin Humphrey
>            Priority: Minor
>         Attachments: egg_logo.png, egg_logo.png, egg_logo.svg, egg_logo.svg
>
>
> The present Incubator logo graphic has some issues with anti-aliasing
> artifacts, among other things.  Perhaps we can find a use for an incrementally
> improved drop-in replacement which preserves the spirit and identity of the
> old, but is a little more carefully assembled.

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[jira] [Updated] (INCUBATOR-112) Egg logo cleanup

Posted by "Marvin Humphrey (Updated) (JIRA)" <ji...@apache.org>.
     [ https://issues.apache.org/jira/browse/INCUBATOR-112?page=com.atlassian.jira.plugin.system.issuetabpanels:all-tabpanel ]

Marvin Humphrey updated INCUBATOR-112:
--------------------------------------

    Attachment: egg_logo.svg
                egg_logo.png
    
> Egg logo cleanup
> ----------------
>
>                 Key: INCUBATOR-112
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
>             Project: Incubator
>          Issue Type: Improvement
>          Components: site
>            Reporter: Marvin Humphrey
>            Priority: Minor
>         Attachments: egg_logo.png, egg_logo.png, egg_logo.svg, egg_logo.svg
>
>
> The present Incubator logo graphic has some issues with anti-aliasing
> artifacts, among other things.  Perhaps we can find a use for an incrementally
> improved drop-in replacement which preserves the spirit and identity of the
> old, but is a little more carefully assembled.

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[jira] [Commented] (INCUBATOR-112) Egg logo cleanup

Posted by "Edward J. Yoon (JIRA)" <ji...@apache.org>.
    [ https://issues.apache.org/jira/browse/INCUBATOR-112?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13037579#comment-13037579 ] 

Edward J. Yoon commented on INCUBATOR-112:
------------------------------------------

Just IMO, border is too thick.

> Egg logo cleanup
> ----------------
>
>                 Key: INCUBATOR-112
>                 URL: https://issues.apache.org/jira/browse/INCUBATOR-112
>             Project: Incubator
>          Issue Type: Improvement
>          Components: site
>            Reporter: Marvin Humphrey
>            Priority: Minor
>         Attachments: egg_logo.png, egg_logo.svg
>
>
> The present Incubator logo graphic has some issues with anti-aliasing
> artifacts, among other things.  Perhaps we can find a use for an incrementally
> improved drop-in replacement which preserves the spirit and identity of the
> old, but is a little more carefully assembled.

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