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Posted to commits@openoffice.apache.org by bu...@apache.org on 2011/12/12 03:47:42 UTC
svn commit: r800112 [21/23] - in /websites/staging/ooo-site/trunk/content:
./ documentation/HOW_TO/spreadsheet/ it/contribuire/ it/doc/manuali/
it/documentazione/promozione/ it/linguistico/ it/stampa/comunicati/
marketing/ooocon2008/ marketing/ooocon20...
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text16.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text16.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text16.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,61 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Roadmap (2)</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text15.html">Back</a> <a href="text17.html">Continue</a> <a href="text25.html">Last page</a> <a href="img16.html">Graphics</a></center><br>
+<h1><b>Marketing Plan 2010 - Roadmap</b></h1><p>
+<br>
+<h3>Notes:</h3>
+By this stage of the workshop, the participants had had a 'taster' of all the items shown in yellow on the slide.<br>
+<br>
+The next phase of building the Strategic Marketing Plan process pulls together this raw data and carries out some analysis.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text17.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text17.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text17.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,65 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>SWOT (1)</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text16.html">Back</a> <a href="text18.html">Continue</a> <a href="text25.html">Last page</a> <a href="img17.html">Graphics</a></center><br>
+<h1><b>SWOT</b></h1><p>
+<br>
+<h3>Notes:</h3>
+Combining the <i>Threats</i> and <i>Opportunities</i> seen in the outside world with the <i>Strengths</i> and <i>Weaknesses</i> of OpenOffice.org gives a two by two matrix of the kind beloved by consultants and business schools.<br>
+<br>
+<i>(Strengths Weaknesses Opportunities and Threats also makes a nice acronym in the English language - SWOT.)</i><br>
+<br>
+<b>O-S</b>: There is <i>Opportunity</i> which plays to one of our <i>Strengths</i> = a 'no brainer' - just do it<br>
+<br>
+<b>O-W</b>: There is an <i>Opportunity</i> but a <i>Weakness</i> means we might not be able to respond to it = effort in this area could bring big rewards<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text18.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text18.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text18.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,62 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>SWOT (2)</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text17.html">Back</a> <a href="text19.html">Continue</a> <a href="text25.html">Last page</a> <a href="img18.html">Graphics</a></center><br>
+<h1><b>SWOT</b></h1><p>
+<br>
+<h3>Notes:</h3>
+<b>T-S:</b> Threats and Strengths = a defensible position if we are aware of the risks<br>
+<b>T-W</b>: Threat + Weakness = an area needing serious attention<br>
+<br>
+The Strategic Marketing work could easily suggest far more possible actions than the Community could support. SWOT analysis is designed to help prioritise these proposals.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text19.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text19.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text19.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,66 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Roadmap (3)</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text18.html">Back</a> <a href="text20.html">Continue</a> <a href="text25.html">Last page</a> <a href="img19.html">Graphics</a></center><br>
+<h1><b>Marketing Plan 2010 - Roadmap</b></h1><p>
+<br>
+<h3>Notes:</h3>
+A review of all the areas covered so far by the Workshop, before moving on to creating proposals for actions. However, notice that it should be possible to trace every proposal back to one or more of the starting points of the strategy. This means that there is a clear reason for every proposal and every action in the plan.<br>
+<br>
+The proposals themselves are split into the traditional "4Ps" of marketing:<br>
+<br>
+Product<br>
+Price<br>
+Place (distribution) and<br>
+Promotional activites<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text2.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text2.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text2.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,69 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Speakers</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text1.html">Back</a> <a href="text3.html">Continue</a> <a href="text25.html">Last page</a> <a href="img2.html">Graphics</a></center><br>
+<h1><b>Speaker Introduction</b></h1><p>
+<ul><li><h2>John McCreesh</h2>
+<ul><li><i>mailto: jpmcc@openoffice.org</i>
+<li><i>Marketing Project Co-Lead</i>
+<li><i>Day job: 20+ years IT Management</i>
+<li><i>Home: Edinburgh, Scotland</i>
+</ul><li><h2>Jacqueline McNally</h2>
+<ul><li><i>mailto: jacqueline@openoffice.org</i>
+<li><i>Marketing Project Lead</i>
+<li><i>Day Job: Hat Juggler, Decisions and Designs Pty Ltd</i>
+<li><i>Home: Perth, Western Australia</i>
+</ul></ul><br>
+<h3>Notes:</h3>
+The presentation was led by John McCreesh and Jacqueline McNally from the OpenOffice.org Marketing Project<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text20.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text20.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text20.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,59 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Ps 1-3</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text19.html">Back</a> <a href="text21.html">Continue</a> <a href="text25.html">Last page</a> <a href="img20.html">Graphics</a></center><br>
+<h1><b>Strategic Proposals 1</b></h1><p>
+<br>
+<h3>Notes:</h3>
+There was only time in the Workshop to run rapidly through the areas covered by each of the four Ps.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text21.html
==============================================================================
--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text21.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text21.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,63 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>The 4th P</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text20.html">Back</a> <a href="text22.html">Continue</a> <a href="text25.html">Last page</a> <a href="img21.html">Graphics</a></center><br>
+<h1><b>Strategic Proposals 2</b></h1><p>
+<br>
+<h3>Notes:</h3>
+The largest group of these come under the heading of "Promotion".<br>
+<br>
+By having all the proposals and actions listed like this, we can offer a 'menu' to volunteers who are looking for something to do in the project.<br>
+<br>
+As we also know the relative importance of various activities and can explain why they are important, we can encourage volunteers to work on the more important actions first.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text22.html
==============================================================================
--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text22.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text22.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,65 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>TimeLine</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text21.html">Back</a> <a href="text23.html">Continue</a> <a href="text25.html">Last page</a> <a href="img22.html">Graphics</a></center><br>
+<h1><b>Timeline</b></h1><p>
+<br>
+<h3>Notes:</h3>
+The Workshop had explored the strategy development process in a very rapid and time-constrained fashion. However, for the past few months this process had been taking place 'for real' on a discussion list used by the MarCons - Marketing Contacts - people within the Marketing Project with responsibility for particular geographical or other markets.<br>
+<br>
+From this activity the Project Leads have created a series of draft Strategic Marketing Plans. These had now reached the 0.5 release - the half way stage to the final version.<br>
+<br>
+The Workshop at OOoConff marked the official release of 0.5 to the Community for a full Community debate, with the intention of having the 1.0 release approved by the Community Council by the end of 2004.<br>
+<br>
+The early stages of this process concentrate on getting the strategy right; once this is agreed, the later stages will focus more on how to implement it.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text23.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text23.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text23.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,67 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Next Steps</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text22.html">Back</a> <a href="text24.html">Continue</a> <a href="text25.html">Last page</a> <a href="img23.html">Graphics</a></center><br>
+<h1><b>What Next?</b></h1><p>
+<br>
+<h3>Notes:</h3>
+For the strategy to work, it is absolutely essential that as many active members of the Community help in the next stage of its development.<br>
+<br>
+The Strategy can be downloaded from the <a href="http://marketing.openoffice.org/strategy">Strategy Home Page</a>. It's quite a large document (54 A4 pages), so for people who would prefer to get a printed version, it can be ordered worldwide from an 'on demand' printer Lulu.com as a paperback book for a very reasonable USD7.95.<br>
+<br>
+At the Workshop, all participants were encouraged to buy two copies, one for work and one for home (!), and read it whenever they had a spare five minutes. Agree with it; disagree with it; but most important, send in your views.<br>
+<br>
+There is a downloadable feedback form on the site, or a discussion group to join for general debate.<br>
+<br>
+For people who feel nervous about marketing topics, there is a good tutorial on the "How Stuff Works" site. There are some differences between their approach and OpenOffice.org's, but not enough to cause confusion.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text24.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text24.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text24.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,66 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>The End</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text23.html">Back</a> <a href="text25.html">Continue</a> <a href="text25.html">Last page</a> <a href="img24.html">Graphics</a></center><br>
+<h1><b>Marketing in the Community</b></h1><p>
+<br>
+<h3>Notes:</h3>
+Closing messages from the Workshop:<br>
+<br>
+Remember - technical excellence is not enough.<br>
+<br>
+If OpenOffice.org is to become the leading international office suite, it needs good marketing.<br>
+<br>
+Community members have a wonderful message, but it needs to be written down and communicated. Having a good Strategic Marketing Plan is not an option for the Community - it is essential.<br>
+<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text25.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text25.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text25.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,64 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>The Bear</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text24.html">Back</a> Continue Last page <a href="img25.html">Graphics</a></center><br>
+<h1></h1><p>
+<br>
+<h3>Notes:</h3>
+The Berlin Bear has bought his copy of the plan - have you bought / downloaded your copy yet?<br>
+<br>
+<br>
+<br>
+<br>
+<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text3.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text3.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text3.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,67 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Marketing in OOo</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text2.html">Back</a> <a href="text4.html">Continue</a> <a href="text25.html">Last page</a> <a href="img3.html">Graphics</a></center><br>
+<h1><b>Marketing in the Community</b></h1><p>
+<br>
+<h3>Notes:</h3>
+The Community is fortunate in that the engineers have delivered a world class piece of software. With the upcoming version 2.0 it will be better than ever.<br>
+<br>
+However,history is full of examples where good technology plus poor marketing has meant failure. Unfortunately, there are also many examples where mediocre technology plus first class marketing has led to market domination.<br>
+<br>
+<b>The main challenge facing the OpenOffice.org community is not a technical one - it is a marketing one.</b><br>
+<br>
+The people attending the Conference understand "the OpenOffice.org story", and show tremendous commitment to the product and the Community. The purpose of the Strategic Plan is to capture this understanding and spirit, and spread it worldwide through all our Community members and users.<br>
+<br>
+This is how we will make OpenOffice.org <i>the leading international office suite</i>.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text4.html
==============================================================================
--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text4.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text4.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,59 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Roadmap</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text3.html">Back</a> <a href="text5.html">Continue</a> <a href="text25.html">Last page</a> <a href="img4.html">Graphics</a></center><br>
+<h1><b>Marketing Plan 2010 - Roadmap</b></h1><p>
+<br>
+<h3>Notes:</h3>
+This diagram shows how the Strategic Marketing Plan is built. The workshop was a 'lightning tour' of some of the main paths through this Roadmap.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text5.html
==============================================================================
--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text5.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text5.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,77 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Features & Benefits</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text4.html">Back</a> <a href="text6.html">Continue</a> <a href="text25.html">Last page</a> <a href="img5.html">Graphics</a></center><br>
+<h1><b>Features and Benefits</b></h1><p>
+<ul><li><h2>Features: "things" we build into OOo or provide as a Community</h2>
+<li><h2>Benefits: the value this brings to the user</h2>
+<li><h2>For example:</h2>
+<ul><li><i>Feature: Open-source licence</i>
+<li><i>Benefit: you can pass copies on to friends, family, students, employees... (legitimately!)</i>
+<li><i></i>
+</ul><li><h2>Users do not choose OOo for its <i>features</i>...</h2>
+<li><h2>...they use it for the <i>benefits</i> it brings</h2>
+</ul><br>
+<h3>Notes:</h3>
+Features and Benefits is a key marketing concept. <br>
+<br>
+In the Community we are often pre-occupied with product features - will this particular 'feature' make its way into the next release.<br>
+<br>
+From a user's perspective, a 'feature' has to pass the 'so what' test before it brings them any benefit:<br>
+<br>
+Feature: OpenOffice.org has an open-source licence<br>
+<i>So What?</i><br>
+Benefit: you can give it away to other people<br>
+<br>
+<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text6.html
==============================================================================
--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text6.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text6.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,63 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Brainstorm 1</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text5.html">Back</a> <a href="text7.html">Continue</a> <a href="text25.html">Last page</a> <a href="img6.html">Graphics</a></center><br>
+<h1><b>Brainstorm 1</b></h1><p>
+<ul></ul><li><b>What are the key distinguishing <font color=#FF0000>features</font> of OOo, and </b>
+<li><b>what <font color=#00FF00>benefits</font> do they bring to users?</b>
+<br>
+<h3>Notes:</h3>
+During this first brainstorming session, the participants were encouraged to name key <i>features</i> of OpenOffice.org and then say what <i>benefits</i> the features would bring to users.<br>
+<br>
+The results were captured on a flipchart and will be used in the next release of the Strategic Marketing Plan<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text7.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text7.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text7.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,59 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Brainstorm 1 Flip Chart</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text6.html">Back</a> <a href="text8.html">Continue</a> <a href="text25.html">Last page</a> <a href="img7.html">Graphics</a></center><br>
+<h1></h1><p>
+<br>
+<h3>Notes:</h3>
+And this is what we wrote on the flip chart<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text8.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text8.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,65 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>F&B Recap</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text7.html">Back</a> <a href="text9.html">Continue</a> <a href="text25.html">Last page</a> <a href="img8.html">Graphics</a></center><br>
+<h1><b>Features & Benefits Recap</b></h1><p>
+<br>
+<h3>Notes:</h3>
+Developing this logic further, benefits are only of use if they satisfy a need that the user feels. <br>
+<br>
+For example:<br>
+<br>
+OpenOffice.org is multi-platform (feature) <br>
+this means users are not 'locked in' further to their current computing platform (benefit) <br>
+but this is of no interest if they have no intention of ever changing their PC(no need).<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text9.html
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text9.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/text9.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,71 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Target Markets</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="text0.html">First page</a> <a href="text8.html">Back</a> <a href="text10.html">Continue</a> <a href="text25.html">Last page</a> <a href="img9.html">Graphics</a></center><br>
+<h1><b>Target Markets</b></h1><p>
+<br>
+<h3>Notes:</h3>
+A market is a group of users with similar needs. By matching OpenOffice.org's benefits to market needs we can see how well we serve a market.<br>
+<br>
+Doing the same exercise for competitive products shows which markets we serve better than our competitors. These are potential target markets.<br>
+<br>
+For example, <br>
+let's assume the Competitor on the slide is taken as MS-Office<br>
+the the balloon on the bottom right of the slide represents Linux users who require a comprehensive office product<br>
+the the diagram shows only OpenOffice.org will meet their needs<br>
+<br>
+Commercial companies also require a market to be potentially profitable before it becomes a target market. OpenOffice.org does not necessarily suffer from this limitation. For example, there is no reason why OpenOffice.org should not be localised into a language with a very small number of speakers, provided there are willing and able volunteers to do the work.<br>
+<br>
+<br>
+<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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==============================================================================
--- websites/staging/ooo-site/trunk/content/marketing/strategy/wip.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/wip.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,49 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+<title></title>
+<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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--- websites/staging/ooo-site/trunk/content/marketing/surveys/index.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/surveys/index.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,74 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
+<title>OpenOffice.org Surveys</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<h2>OpenOffice.org Surveys</h2>
+
+<p>This directory houses surveys (in PDF and other formats) indexing OpenOffice.org use, including patterns of use and numbers of users. At least, that's the idea. Right now, the directory contains one survey conducted jointly by IDC and OpenOffice.org in the fall of 2006 on OpenOffice.org usage. It does not speak to numbers of users.</p>
+
+<p>What does give an indication are the surveys mentioned in the Market Share Analysis wiki. As with all such things, the data are to be taken judiciously.</p>
+<h4>European Union FOSS User Survey</h4>
+<ul type="circle">
+ <li><a href="http://sandro.groganz.com/weblog/2007/02/01/survey-of-eu-project-proves-high-usability-of-open-source-software/">Survey of EU Project Proves High Usability of Open Source Software</a></li>
+</ul>
+<h4>User Survey</h4>
+<ul type="circle">
+ <li><a href="OpenOffice%20Survey%20Results-Nov%202006.pdf" target="_blank">IDC / OpenOffice.org Survey 2006</a> (PDF: 3.5MB)</li>
+ <li><a href="http://wiki.services.openoffice.org/wiki/Market_Share_Analysis#Surveys" target="_blank">Market Share Analysis Survey Information</a></li>
+</ul>
+<p> </p>
+<h4>Developer Survey </h4>
+<p>There is also a continuing survey for developers, created and hosted by Erwin Tenhumberg and Cristian Driga. </p>
+<p>Survey: <a href="http://oosurvey.gratismania.ro/developer/">http://oosurvey.gratismania.ro/developer/</a><br>
+Results: <a href="http://oosurvey.gratismania.ro/developer/results.php ">http://oosurvey.gratismania.ro/developer/results.php </a></p>
+<p>An analysis of the results from this continuing survey were recently presented at the 2006 OOoCon by Erwin Tenhumberg, in a presentation titled, <a href="http://marketing.openoffice.org/ooocon2006/presentations/wednesday_c10.pdf">What open source lovers want?</a> (PDF: 812KB)</p>
+<h4> </h4>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
Added: websites/staging/ooo-site/trunk/content/marketing/tryouts/Why.OpenOffice.org/css/nav.css
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+++ websites/staging/ooo-site/trunk/content/marketing/tryouts/Why.OpenOffice.org/css/nav.css Mon Dec 12 02:47:17 2011
@@ -0,0 +1,693 @@
+div#navigation {
+ position:absolute;
+ width: 100%;
+ right:16px;
+ top:0px;
+ height:80px;
+ z-index:20;
+ background-color:#ffffff;
+ background-image:url(../images/edge_header.jpg);
+ background-position: bottom left;
+ background-repeat: repeat-x;
+ min-width:660px;
+}
+
+div#navigation_writer {
+ position:absolute;
+ width: 100%;
+ right:16px;
+ top:0px;
+ height:80px;
+ z-index:20;
+ background-color:#ffffff;
+ background-image:url(../images/edge_header.jpg);
+ background-position: bottom left;
+ background-repeat: repeat-x;
+ min-width:775px;
+}
+
+div#navigation_calc {
+ position:absolute;
+ width: 100%;
+ right:16px;
+ top:0px;
+ height:80px;
+ z-index:20;
+ background-color:#ffffff;
+ background-image:url(../images/edge_header.jpg);
+ background-position: bottom left;
+ background-repeat: repeat-x;
+ min-width:777px;
+}
+
+div#navigation_impress {
+ position:absolute;
+ width: 100%;
+ right:16px;
+ top:0px;
+ height:80px;
+ z-index:20;
+ background-color:#ffffff;
+ background-image:url(../images/edge_header.jpg);
+ background-position: bottom left;
+ background-repeat: repeat-x;
+ min-width:777px;
+}
+
+div#navigation_draw {
+ position:absolute;
+ width: 100%;
+ right:16px;
+ top:0px;
+ height:80px;
+ z-index:20;
+ background-color:#ffffff;
+ background-image:url(../images/edge_header.jpg);
+ background-position: bottom left;
+ background-repeat: repeat-x;
+ min-width:777px;
+}
+
+div#navigation_base {
+ position:absolute;
+ width: 100%;
+ right:16px;
+ top:0px;
+ height:80px;
+ z-index:20;
+ background-color:#ffffff;
+ background-image:url(../images/edge_header.jpg);
+ background-position: bottom left;
+ background-repeat: repeat-x;
+ min-width:777px;
+}
+
+div#navigation_math {
+ position:absolute;
+ width: 100%;
+ right:16px;
+ top:0px;
+ height:80px;
+ z-index:20;
+ background-color: #ffffff;
+ background-image: url(../images/edge_header.jpg);
+ background-position: bottom left;
+ background-repeat: repeat-x;
+ min-width:777px;
+}
+
+div#pagelogo {
+ position: absolute;
+ left: 16px;
+ bottom: 0px;
+ width: 236px;
+ height: 70px;
+ z-index: 5;
+}
+
+div#pagelogo a {
+ display: block;
+ border: 0px;
+ margin-left: 10px;
+ background-image: url('../images/pagelogo.jpg');
+ width: 236px;
+ height: 70px;
+}
+
+img#pagelogo {
+ display: none;
+ margin-top:10px;
+ margin-left:10px;
+ margin-top:10px;
+ border-width:0px;
+}
+
+div#langbox a {
+ font-weight:normal;
+}
+
+ul#linkbox {
+ position:absolute;
+ right:13px;
+ top:13px;
+ margin: 0px;
+ padding: 0px;
+ font-size: 8pt;
+ color: #06348c;
+}
+
+ul#linkbox li {
+ display: inline;
+ font-weight: normal;
+ margin: 0em 1ex;
+ color: #bbbbbb;
+}
+
+ul#linkbox li a {
+ font-weight: normal !important;
+ color: #bbbbbb !important;
+}
+
+ul#linkbox li a:link {
+ font-weight: normal !important;
+ color: #bbbbbb !important;
+}
+
+#bodycol ul#linkbox li a:link {
+ color: #bbbbbb !important;
+}
+
+ul#linkbox li a:hover {
+ color: #06348c !important;
+}
+
+ul#linkbox li a:focus {
+ color: #06348c !important;
+}
+
+ul#linkbox li.mainpage {
+ margin-right: 0px;
+}
+
+ul#linkbox li.lang a {
+}
+
+ul#linkbox li.dl a {
+}
+
+ul#linkbox li.mainpage a {
+}
+
+ul#menu {
+ display: block;
+ position: absolute;
+ right: 0px;
+ top: 37px;
+ height: 43px;
+ margin: 0px;
+ padding: 0px;
+ padding-left: 43px;
+ background-image: url(../images/edge_menubar.jpg);
+ background-position: top left;
+ background-repeat: no-repeat;
+ white-space: nowrap;
+ z-index: 1;
+}
+
+ul#menu li.menu {
+ display: block;
+ position: relative;
+ height: 43px;
+ float: left;
+ font-size: 16px;
+ /*width:6em;*/
+ margin: 0px;
+ padding: 0px;
+ padding-left: 2px;
+ background-image: url(../images/sep_menubar.jpg);
+ background-position: top left;
+ background-repeat: no-repeat;
+ text-align: left;
+ vertical-align: top;
+}
+
+ul#menu li.menu a, ul#menu li.menu a:link, ul#menu li.menu a:visited, ul#menu li.menu a:active {
+ float: left !important;
+ display: block !important;
+ height: 31px !important;
+ /*width:3em;*/
+ margin: 0px !important;
+ padding-left: 20px !important;
+ padding-right: 20px !important;
+ padding-top: 12px !important;
+ padding-bottom: 0px !important;
+ background-image: url(../images/bg_menubar.jpg) !important;
+ background-repeat: repeat-x !important;
+ text-align: center !important;
+ font-size: 14px !important;
+ font-weight: bold !important;
+ text-decoration: none !important;
+ color: #ddddff !important;
+}
+
+* html ul#menu li.menu a, * html ul#menu li.menu a:link, * html ul#menu li.menu a:visited, * html ul#menu li.menu a:active {
+ height: 43px !important;
+}
+
+ul#menu li.menu a:hover, ul#menu li.menu a:focus {
+ text-decoration: underline !important;
+}
+
+ul#menu li#menu_1 {
+ padding-left: 0px;
+}
+
+ul#menu li#menu_1 a {
+ padding-left: 10px !important;
+}
+
+ul#menu li#menu_tour {
+ padding-right: 43px;
+ padding-left: 0px;
+ background-image:url(../images/edge_menubar_tour2_right.jpg);
+ background-position: top right;
+}
+
+ul#menu li#menu_tour a {
+ padding-left: 10px !important;
+ padding-right: 10px !important;
+ background-image:url(../images/bg_menubar_tour2.jpg) !important;
+ color: #06348c !important;
+}
+
+ul#menu li#menu_tour a:link {
+ color: #06348c !important;
+}
+
+ul#menu.extended {
+ background-image:url(../images/edge_menubar_tour2.jpg);
+}
+
+/*
+li#menu_download {
+ padding-left: 5px;
+ background-image:url(../images/sep_menubar.jpg);
+ background-position: top left;
+}
+
+li#menu_download a {
+ padding-left: 10px;
+ padding-right: 10px;
+ background-image:url(../images/bg_menubar_dl.jpg);
+ color: #ddffcc;
+}
+*/
+
+ul#menu li#menu_tour a span.nexttouritem {
+ display: none;
+ position: absolute;
+ top: 42px;
+ left: -33px;
+ float: none;
+ padding: 1em;
+ margin:0px;
+ margin-left: auto;
+ margin-right: auto;
+ /*background-color: #06348c;*/
+ background-image: url(../images/almostmenu.png);
+ /*border: 1px solid #aaaaff;*/
+ /*border-top-width:0px;*/
+ font-size: 10pt;
+ white-space: normal;
+ text-align: center;
+ color: #ffffff;
+}
+
+ul#menu li#menu_tour:hover span.nexttouritem {
+ display:block;
+}
+
+/*div#navigation_writer ul#menu {
+ background-image:url(../images/edge_menubar_writer.jpg);
+}*/
+
+div#navigation_writer ul#menu li.menu {
+ background-image:url(../images/sep_menubar_writer.jpg);
+}
+
+div#navigation_writer ul#menu li#menu_tour {
+ background-image:url(../images/edge_menubar_tour2_writer.jpg);
+}
+
+div#navigation_writer ul#menu li.menu a {
+ background-image:url(../images/bg_menubar_writer.jpg) !important;
+}
+
+div#navigation_writer ul#menu li#menu_tour a {
+ background-image:url(../images/bg_menubar_tour2.jpg) !important;
+}
+
+div#navigation_writer ul#menu li.submenu a {
+ background-image:none !important;
+}
+
+div#navigation_writer ul#menu li.menu ul.submenu {
+ background-image:url(../images/almostwriter.png);
+ border-color: #5f7b8d;
+}
+
+* html div#navigation_writer ul#menu li.menu ul.submenu {
+ background-image: none;
+ background-color: #678293; /* IE submenu background */
+}
+
+/*div#navigation_calc ul#menu {
+ background-image:url(../images/edge_menubar_calc.jpg);
+}*/
+
+div#navigation_calc ul#menu li.menu {
+ background-image:url(../images/sep_menubar_calc.jpg);
+}
+
+div#navigation_calc ul#menu li#menu_tour {
+ background-image:url(../images/edge_menubar_tour2_calc.jpg);
+}
+
+div#navigation_calc ul#menu li.menu a {
+ background-image:url(../images/bg_menubar_calc.jpg) !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_calc ul#menu li.menu a:link {
+ color: #f5ffee !important;
+}
+
+div#navigation_calc ul#menu li#menu_tour a {
+ background-image:url(../images/bg_menubar_tour2.jpg) !important;
+ color: #06348c !important;
+}
+
+div#navigation_calc ul#menu li#menu_tour a:link {
+ color: #06348c !important;
+}
+
+div#navigation_calc ul#menu li.submenu a {
+ background-image:none !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_calc ul#menu li.submenu a:link {
+ color: #f5ffee !important;
+}
+
+div#navigation_calc ul#menu li.menu ul.submenu {
+ background-image:url(../images/almostcalc.png);
+ border-color: #9dc915;
+}
+
+* html div#navigation_calc ul#menu li.menu ul.submenu {
+ background-image: none;
+ background-color: #a1cb1f; /* IE submenu background */
+}
+
+/*div#navigation_impress ul#menu {
+ background-image:url(../images/edge_menubar_impress.jpg);
+}*/
+
+div#navigation_impress ul#menu li.menu {
+ background-image: url(../images/sep_menubar_impress.jpg);
+}
+
+div#navigation_impress ul#menu li#menu_tour {
+ background-image: url(../images/edge_menubar_tour2_impress.jpg);
+}
+
+div#navigation_impress ul#menu li.menu a {
+ background-image: url(../images/bg_menubar_impress.jpg) !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_impress ul#menu li.menu a:link {
+ color: #f5ffee !important;
+}
+
+div#navigation_impress ul#menu li#menu_tour a {
+ background-image: url(../images/bg_menubar_tour2.jpg) !important;
+ color: #06348c !important;
+}
+
+div#navigation_impress ul#menu li#menu_tour a:link {
+ color: #06348c !important;
+}
+
+div#navigation_impress ul#menu li.submenu a {
+ background-image: none !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_impress ul#menu li.submenu a:link {
+ color: #f5ffee;
+}
+
+div#navigation_impress ul#menu li.menu ul.submenu {
+ background-image: url(../images/almostimpress.png);
+ border-color: #f96501;
+}
+
+* html div#navigation_impress ul#menu li.menu ul.submenu {
+ background-image: none;
+ background-color: #f26d10; /* IE submenu background */
+}
+
+/*div#navigation_draw ul#menu {
+ background-image:url(../images/edge_menubar_draw.jpg);
+}*/
+
+div#navigation_draw ul#menu li.menu {
+ background-image:url(../images/sep_menubar_draw.jpg);
+}
+
+div#navigation_draw ul#menu li#menu_tour {
+ background-image:url(../images/edge_menubar_tour2_draw.jpg);
+}
+
+div#navigation_draw ul#menu li.menu a {
+ background-image: url(../images/bg_menubar_draw.jpg) !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_draw ul#menu li.menu a:link {
+ color: #f5ffee !important;
+}
+
+div#navigation_draw ul#menu li#menu_tour a {
+ background-image: url(../images/bg_menubar_tour2.jpg) !important;
+ color: #06348c !important;
+}
+
+div#navigation_draw ul#menu li#menu_tour a:link {
+ color: #06348c !important;
+}
+
+div#navigation_draw ul#menu li.submenu a {
+ background-image: none !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_draw ul#menu li.submenu a:link {
+ color: #f5ffee;
+}
+
+div#navigation_draw ul#menu li.menu ul.submenu {
+ background-image:url(../images/almostdraw.png);
+ border-color: #fcb330;
+}
+
+* html div#navigation_draw ul#menu li.menu ul.submenu {
+ background-image: none;
+ background-color: #fcb63a; /* IE submenu background */
+}
+
+/*div#navigation_base ul#menu {
+ background-image:url(../images/edge_menubar_base.jpg);
+}*/
+
+div#navigation_base ul#menu li.menu {
+ background-image:url(../images/sep_menubar_base.jpg);
+}
+
+div#navigation_base ul#menu li#menu_tour {
+ background-image:url(../images/edge_menubar_tour2_base.jpg);
+}
+
+div#navigation_base ul#menu li.menu a {
+ background-image: url(../images/bg_menubar_base.jpg) !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_base ul#menu li.menu a:link {
+ color: #f5ffee !important;
+}
+
+div#navigation_base ul#menu li#menu_tour a {
+ background-image: url(../images/bg_menubar_tour2.jpg) !important;
+ color: #06348c !important;
+}
+
+div#navigation_base ul#menu li#menu_tour a:link {
+ color: #06348c !important;
+}
+
+div#navigation_base ul#menu li.submenu a {
+ background-image: none !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_base ul#menu li.submenu a:link {
+ color: #f5ffee !important;
+}
+
+div#navigation_base ul#menu li.menu ul.submenu {
+ background-image:url(../images/almostbase.png);
+ border-color: #bc4801;
+}
+
+* html div#navigation_base ul#menu li.menu ul.submenu {
+ background-image: none;
+ background-color: #be510e; /* IE submenu background */
+}
+
+/*div#navigation_math ul#menu {
+ background-image:url(../images/edge_menubar_math.jpg);
+}*/
+
+div#navigation_math ul#menu li.menu {
+ background-image:url(../images/sep_menubar_math.jpg);
+}
+
+div#navigation_math ul#menu li#menu_tour {
+ background-image:url(../images/edge_menubar_tour2_math.jpg);
+}
+
+div#navigation_math ul#menu li.menu a {
+ background-image: url(../images/bg_menubar_math.jpg) !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_math ul#menu li.menu a:link {
+ color: #f5ffee !important;
+}
+
+div#navigation_math ul#menu li#menu_tour a {
+ background-image: url(../images/bg_menubar_tour2.jpg) !important;
+ color: #06348c !important;
+}
+
+div#navigation_math ul#menu li#menu_tour a:link {
+ color: #06348c !important;
+}
+
+div#navigation_math ul#menu li.submenu a {
+ background-image: none !important;
+ color: #f5ffee !important;
+}
+
+div#navigation_math ul#menu li.submenu a:link {
+ color: #f5ffee;
+}
+
+div#navigation_math ul#menu li.menu ul.submenu {
+ background-image:url(../images/almostmath.png);
+ border-color: #8da8a3;
+}
+
+* html div#navigation_math ul#menu li.menu ul.submenu {
+ background-image: none;
+ background-color: #93aca8; /* IE submenu background */
+}
+
+li.menu a:visited {
+ color: #ddddff;
+}
+
+li.menu a:hover {
+ color: #ffffff;
+ text-decoration:underline;
+}
+
+li.menu a:focus {
+ color: #ffffff;
+ text-decoration:underline;
+}
+
+ul#menu li.menu ul.submenu {
+ display: none;
+ position: absolute;
+ top: 43px;
+ left: 2px;
+ float: none;
+ padding: 0px;
+ padding-bottom: 5px;
+ margin:0px;
+ margin-right: 16px;
+ /*background-color: #06348c;*/
+ background-image: url(../images/almostmenu.png);
+ /*border: 1px solid #aaaaff;*/
+ /*border-top-width:0px;*/
+ border: 1px solid #06348c;
+ border-top-width: 0px;
+ text-align: left;
+ color: #ffffff;
+}
+
+* html ul#menu li.menu ul.submenu {
+ width: 1px; /* ie needs this */
+ background-image: none;
+ background-color: #134095; /* IE submenu background */
+}
+
+ul#menu li#menu_1 ul.submenu {
+ left: -36px;
+}
+
+ul#menu li#menu_last ul.submenu {
+ left: auto;
+ right: 0px;
+ margin-right: 0px;
+}
+
+/*
+li.menu a:focus + ul.submenu {
+ display:block;
+}
+*/
+ul#menu li.menu:hover ul.submenu {
+ display:block;
+}
+
+ul#menu li.submenu {
+ display: block;
+ width: 100%;
+ float: none;
+ margin: 0px;
+ text-align: left;
+ list-style: none;
+}
+
+ul#menu li.submenu a, ul#menu li.submenu a:link, ul#menu li.submenu a:visited, ul#menu li.submenu a:active {
+ display: block !important;
+ float: none !important;
+ height: auto !important;
+ margin: 0px !important;
+ padding: 3px 10px !important;
+ font-weight: bold !important;
+ text-decoration: none !important;
+ text-align: left !important;
+ line-height: 100% !important;
+ background-image: none !important;
+ border-width: 0px !important;
+ border-top: 0px solid #ccccff !important;
+ font-size: 9pt !important;
+ color: #ccccff !important;
+}
+
+* html ul#menu li.submenu a, * html ul#menu li.submenu a:link, * html ul#menu li.submenu a:visited, * html ul#menu li.submenu a:active {
+ height: auto !important;
+}
+
+ul#menu li.submenu a:hover, ul#menu li.submenu a:focus {
+ display: block !important;
+ line-height: 100% !important;
+ text-decoration: underline !important;
+ color: ffffff !important;
+ /*background-color: #06348c;*/
+}
+
+ul#menu li.submenu hr {
+ position: relative;
+ width: 100%;
+ border: 0px;
+ height: 0px;
+ margin-left: 0px;
+ border-bottom: 1px solid #06348c;
+}
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