[ANNOUNCE] Banners for mod_perl

[Per Einar Ellefsen <pe...@skynet.be>]

What?
-----
The new mod_perl site currently in development needs banners to spread the 
word about mod_perl. As you probably know, the mod_perl logo has already 
been elected, and we have buttons too. However, we are now looking for 
banners so that we can get someone to advertise about us.

How?
----
If you want to help promoting mod_perl and improve the chance that there 
will be more mod_perl jobs out there, please try and create a nice banner 
for mod_perl. We are looking for innovative ideas to represent mod_perl 
over the Internet, to attract more people.

We will try to pick the best banners among your works to get the best 
outcome for everyone.

Guidelines
----------
This isn't a contest. We will establish a jury that will review incoming 
submissions to make sure they follow the guidelines we have set, because we 
aren't looking only for the style, but also for market strategy. Please try 
to follow the following guidelines.

1) Banner specifications:
Format: GIF or PNG (or another source format that we can *easily* convert 
to GIF)
Dimensions: 468x60 pixels.
File size: must not exceed 15 kB.
Animation: can be animated.

The final version must be GIF because that's what advertisers usually 
accept, so make sure it looks good in that format.

2) You *must* re-use the new logo. It doesn't have to take too much space, 
but we're trying to create a mod_perl brand here. It can also be a good 
idea to stick with the same theme as the logo (colors etc..), but that 
isn't a must.
You can get the new logo in different formats here: 
http://perl.apache.org/release/about/link/linktous.html

3) We believe that in order to reach the audience unfamiliar with mod_perl, 
but familiar with either Apache or Perl we must use either or both of their 
attributes (feather & camel) so the banner will talk to them. E.g. we can 
put the banner that includes the feather on the Apache sites and with the 
camel on the Perl sites. If you manage to put them together that's even better.

That doesn't mean that if you come up with a very creative idea of making 
the mod_perl banner interest people, without using any of these mascots, 
you shouldn't go for it. We just believe that using them will help 
promoting mod_perl and since the new mod_perl logo doesn't include any of 
these mascots, at least putting them along the logo should do the job.

The Apache feather:
http://apache.org/~stas/feather.gif
http://apache.org/~stas/feather_transbg.gif

The Perl camel:
http://perl.oreilly.com/usage/
and if you find a better camel here:
http://wypug.digital-word.com/mod_perl/
you can use that.

4) Most importantly: you must get the message through about *what* mod_perl 
is all about. Remember that people not knowing much about it might see the 
ad, so they must understand from your ad that:
  - mod_perl is about web serving of dynamic content
  - uses Apache and Perl
  - is fast, powerful, scalable, flexible, ... (that's somehow up to you to 
complete: just make it obvious how good it is)
We believe that this is the most important aspect of the banner we are 
looking for.

5) Please submit your works before July 1st.

Now what should I do?
---------------------
Send your submission to me, at per.einar@skynet.be . I will put the images 
in a publicly available webspace, and will then submit them for review by 
the jury when the deadline has been met.

What's in it for me?
--------------------
Fame and fortune :) Well maybe not the last one, but you will be credited 
on the mod_perl site and will have the pleasure of seeing your banner 
represent mod_perl all over the net. Something to show off to your friends! 
Also remember that by contributing to mod_perl's promotion, you increase 
the chance of getting a better mod_perl job on your next job search.

Suggestions:
------------
We have come up with some ideas you might want to use in your designs:
* world domination theme (statistics etc..)
* mod_perl 2.0 theme
* Using the exisiting logo, and animate it with the cogs replaced by camel 
head, feather, and then coming to the cogs. Right-hand-side should contain 
some other text.
* Bullet going through the "mod_perl" of the logo--Faster than a speeding 
bullet!

Thank you very much for your participation!


-- 
Per Einar Ellefsen
per.einar@skynet.be



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