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Posted to commits@openoffice.apache.org by bu...@apache.org on 2011/12/12 03:47:42 UTC
svn commit: r800112 [19/23] - in /websites/staging/ooo-site/trunk/content:
./ documentation/HOW_TO/spreadsheet/ it/contribuire/ it/doc/manuali/
it/documentazione/promozione/ it/linguistico/ it/stampa/comunicati/
marketing/ooocon2008/ marketing/ooocon20...
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+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Entries Mon Dec 12 02:47:17 2011
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+D/cd////
+D/logos////
Added: websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Repository
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--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Repository (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Repository Mon Dec 12 02:47:17 2011
@@ -0,0 +1 @@
+/cvs/marketing/www/press_kit/logos-and-cd-stuff Folder
Added: websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Root
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--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Root (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Root Mon Dec 12 02:47:17 2011
@@ -0,0 +1 @@
+:pserver:anoncvs@anoncvs.services.openoffice.org:/cvs
Added: websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Template
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--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Template (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/CVS/Template Mon Dec 12 02:47:17 2011
@@ -0,0 +1,42 @@
+Issue number:
+Submitted by:
+Reviewed by:
+CVS: ----------------------------------------------------------------------
+CVS: Issue number:
+CVS: If this change addresses one or more issues,
+CVS: then enter the issue number(s) here.
+CVS: Submitted by:
+CVS: If this code has been contributed to the project by someone else; i.e.,
+CVS: they sent us a patch or a set of diffs, then include their name/email
+CVS: address here. If this is your work then delete this line.
+CVS: Reviewed by:
+CVS: If we are doing pre-commit code reviews and someone else has
+CVS: reviewed your changes, include their name(s) here.
+CVS: If you have not had it reviewed then delete this line.
+CVS: ----------------------------------------------------------------------
+CVS: Committers,
+CVS:
+CVS: Please follow these protocols:
+CVS:
+CVS: * Please include in the log message
+CVS: reference(s) by ID / number and/or URL
+CVS: to any and all relevant OpenOffice.org issue(s).
+CVS:
+CVS: * If the code is contributed from outside Sun
+CVS: then please verify using the list at the following URL
+CVS: http://www.openoffice.org/copyright/copyrightapproved.html
+CVS: that Sun has received a signed Copyright Assignment Form
+CVS: from the submitter.
+CVS:
+CVS: Otherwise,
+CVS: please send an email TO: the submitter; and CC: OOCRequest@eng.sun.com
+CVS: the letter (CopyRightRequest.txt) to request assignment of copyright to Sun
+CVS: (http://www.openoffice.org/copyright/assign_copyright.html).
+CVS:
+CVS: Please do NOT commit code until you have verified (as detailed above) that
+CVS: Sun has received a signed Copyright Assignment Form from the submitter.
+CVS:
+CVS: * Please send an email TO: the submitter
+CVS: (particularly, if from outside Sun)
+CVS: advising that the code has been committed,
+CVS: and gratefully recognizing the contribution.
Added: websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Entries
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--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Entries (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Entries Mon Dec 12 02:47:17 2011
@@ -0,0 +1 @@
+D
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+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Repository Mon Dec 12 02:47:17 2011
@@ -0,0 +1 @@
+/cvs/marketing/www/press_kit/logos-and-cd-stuff Folder/cd
Added: websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Root
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--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Root (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Root Mon Dec 12 02:47:17 2011
@@ -0,0 +1 @@
+:pserver:anoncvs@anoncvs.services.openoffice.org:/cvs
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--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Template (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/cd/CVS/Template Mon Dec 12 02:47:17 2011
@@ -0,0 +1,42 @@
+Issue number:
+Submitted by:
+Reviewed by:
+CVS: ----------------------------------------------------------------------
+CVS: Issue number:
+CVS: If this change addresses one or more issues,
+CVS: then enter the issue number(s) here.
+CVS: Submitted by:
+CVS: If this code has been contributed to the project by someone else; i.e.,
+CVS: they sent us a patch or a set of diffs, then include their name/email
+CVS: address here. If this is your work then delete this line.
+CVS: Reviewed by:
+CVS: If we are doing pre-commit code reviews and someone else has
+CVS: reviewed your changes, include their name(s) here.
+CVS: If you have not had it reviewed then delete this line.
+CVS: ----------------------------------------------------------------------
+CVS: Committers,
+CVS:
+CVS: Please follow these protocols:
+CVS:
+CVS: * Please include in the log message
+CVS: reference(s) by ID / number and/or URL
+CVS: to any and all relevant OpenOffice.org issue(s).
+CVS:
+CVS: * If the code is contributed from outside Sun
+CVS: then please verify using the list at the following URL
+CVS: http://www.openoffice.org/copyright/copyrightapproved.html
+CVS: that Sun has received a signed Copyright Assignment Form
+CVS: from the submitter.
+CVS:
+CVS: Otherwise,
+CVS: please send an email TO: the submitter; and CC: OOCRequest@eng.sun.com
+CVS: the letter (CopyRightRequest.txt) to request assignment of copyright to Sun
+CVS: (http://www.openoffice.org/copyright/assign_copyright.html).
+CVS:
+CVS: Please do NOT commit code until you have verified (as detailed above) that
+CVS: Sun has received a signed Copyright Assignment Form from the submitter.
+CVS:
+CVS: * Please send an email TO: the submitter
+CVS: (particularly, if from outside Sun)
+CVS: advising that the code has been committed,
+CVS: and gratefully recognizing the contribution.
Added: websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Entries
==============================================================================
--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Entries (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Entries Mon Dec 12 02:47:17 2011
@@ -0,0 +1 @@
+D
Added: websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Repository
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--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Repository (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Repository Mon Dec 12 02:47:17 2011
@@ -0,0 +1 @@
+/cvs/marketing/www/press_kit/logos-and-cd-stuff Folder/logos
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--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Root (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Root Mon Dec 12 02:47:17 2011
@@ -0,0 +1 @@
+:pserver:anoncvs@anoncvs.services.openoffice.org:/cvs
Added: websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Template
==============================================================================
--- websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Template (added)
+++ websites/staging/ooo-site/trunk/content/marketing/press_kit/logos-and-cd-stuff Folder/logos/CVS/Template Mon Dec 12 02:47:17 2011
@@ -0,0 +1,42 @@
+Issue number:
+Submitted by:
+Reviewed by:
+CVS: ----------------------------------------------------------------------
+CVS: Issue number:
+CVS: If this change addresses one or more issues,
+CVS: then enter the issue number(s) here.
+CVS: Submitted by:
+CVS: If this code has been contributed to the project by someone else; i.e.,
+CVS: they sent us a patch or a set of diffs, then include their name/email
+CVS: address here. If this is your work then delete this line.
+CVS: Reviewed by:
+CVS: If we are doing pre-commit code reviews and someone else has
+CVS: reviewed your changes, include their name(s) here.
+CVS: If you have not had it reviewed then delete this line.
+CVS: ----------------------------------------------------------------------
+CVS: Committers,
+CVS:
+CVS: Please follow these protocols:
+CVS:
+CVS: * Please include in the log message
+CVS: reference(s) by ID / number and/or URL
+CVS: to any and all relevant OpenOffice.org issue(s).
+CVS:
+CVS: * If the code is contributed from outside Sun
+CVS: then please verify using the list at the following URL
+CVS: http://www.openoffice.org/copyright/copyrightapproved.html
+CVS: that Sun has received a signed Copyright Assignment Form
+CVS: from the submitter.
+CVS:
+CVS: Otherwise,
+CVS: please send an email TO: the submitter; and CC: OOCRequest@eng.sun.com
+CVS: the letter (CopyRightRequest.txt) to request assignment of copyright to Sun
+CVS: (http://www.openoffice.org/copyright/assign_copyright.html).
+CVS:
+CVS: Please do NOT commit code until you have verified (as detailed above) that
+CVS: Sun has received a signed Copyright Assignment Form from the submitter.
+CVS:
+CVS: * Please send an email TO: the submitter
+CVS: (particularly, if from outside Sun)
+CVS: advising that the code has been committed,
+CVS: and gratefully recognizing the contribution.
Added: websites/staging/ooo-site/trunk/content/marketing/so-ooo/attendees.html
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+++ websites/staging/ooo-site/trunk/content/marketing/so-ooo/attendees.html Mon Dec 12 02:47:17 2011
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+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV="content-type" CONTENT="text/html; charset=UTF-8">
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<h2> Joint StarOffice / OpenOffice.org Members</h2>
+<p>
+2003-03
+</p>
+<p>The list below is organized alphabetically by first name. The list includes
+ those who have attended the teleconferences and/or are on the mailing list.</p>
+<br>
+ <table width=90% border="0" cellspacing="0" cellpadding="6">
+ <tr>
+ <th>
+ <div align="left">Name</div>
+ </th>
+ <th>
+ <div align="left">Organization</div>
+ </th>
+ <th>
+ <div align="left">Role</div>
+ </th>
+ </tr>
+ <tr>
+ <td>Ashish Mukharji</td>
+ <td>Sun/StarOffice</td>
+ <td>Sr. Product Marketing Manager</td>
+ </tr>
+ <tr>
+ <td>Charles Schulz</td>
+ <td>OpenOffice.org</td>
+ <td>Native-Lang Lead</td>
+ </tr>
+ <tr>
+ <td>Chris Herrnberger</td>
+ <td>OpenOffice.org</td>
+ <td>OpenOffice.ca/CD-ROM Lead</td>
+ </tr>
+ <tr>
+ <td>Danese Cooper</td>
+ <td>Sun/Open Source</td>
+ <td>Open Source Strategy</td>
+ </tr>
+ <tr>
+ <td>Erwin Tenhumberg</td>
+ <td>Sun/StarOffice/OpenOffice.org</td>
+ <td>Product Marketing Manager</td>
+ </tr>
+ <tr>
+ <td>Iyer Venkatesan</td>
+ <td>Sun/StarOffice</td>
+ <td>Product Line Manager</td>
+ </tr>
+ <tr>
+ <td>Jennifer Winger</td>
+ <td>Sun/StarOffice</td>
+ <td>Marketing Programs Coordinator</td>
+ </tr>
+ <tr>
+ <td>Kevin Hendricks</td>
+ <td>OpenOffice.org</td>
+ <td>Porting Co-Lead & Lead Developer</td>
+ </tr>
+ <tr>
+ <td>Louis Suárez-Potts</td>
+ <td>OpenOffice.org</td>
+ <td>Community Manager, etc.</td>
+ </tr>
+ <tr>
+ <td>Martijn Dekkers</td>
+ <td>OpenOffice.org</td>
+ <td>Website Co-Lead and Strategist</td>
+ </tr>
+ <tr>
+ <td>Martin Hollmichel</td>
+ <td>Sun/OpenOffice.org</td>
+ <td>Porting, etc., Lead/Engineering</td>
+ </tr>
+ <tr>
+ <td>Nancy K. Lee</td>
+ <td>Sun/StarOffice</td>
+ <td>Group Marketing Manager</td>
+ </tr>
+ <tr>
+ <td>Nick Richards</td>
+ <td>OpenOffice.org</td>
+ <td>Marketing Lead</td>
+ </tr>
+ <tr>
+ <td>Phillip ("Flip") Russell</td>
+ <td>Sun/Open Source</td>
+ <td>Open Source manager</td>
+ </tr>
+ <tr>
+ <td>Sam Hiser</td>
+ <td>OpenOffice.org</td>
+ <td>Marketing Co-Lead</td>
+ </tr>
+ <tr>
+ <td>Sander Vesik</td>
+ <td>Sun/OpenOffice.org</td>
+ <td>Release Engineer</td>
+ </tr>
+ <tr>
+ <td>Stefan Taxhet</td>
+ <td>Sun/OpenOffice.org</td>
+ <td>Engineering Manager</td>
+ </tr>
+ <tr>
+ <td>Susan Jeffries</td>
+ <td>Sun/StarOffice</td>
+ <td>Sr. Product Manager</td>
+ </tr>
+</table>
+ <p> </p>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+<title></title>
+<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+ <meta http-equiv="content-type" content="text/html;charset=iso-8859-1" />
+ <title>Marketing Project Strategy</title>
+ <meta name="keywords" content="Marketing, OpenOffice, OpenOffice.org" />
+ <link rel="stylesheet" type="text/css" href="../marketing.css" />
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+ <div id="content">
+<h1>
+ Strategic Marketing Plan 2010
+</h1>
+<h2>
+ Executive Summary
+</h2>
+<p>This document marks a major milestone in the development of a Strategic Marketing Plan for the OpenOffice.org office productivity suite<a name="01t" id="01t"></a><a href="#01f"><sup>1</sup></a>. Its publication is timed to coincide with the OpenOffice.org Conference 2004 (OOoCon 2004). Previous versions have had restricted circulation within the OpenOffice.org Marketing Project; this version launches the consultation process with the whole OpenOffice.org Community, aiming for a formal submission to the Community Council at the end of 2004.</p>
+<p>The Plan looks at the current market for office productivity suites, at the major players in the field, and seeks to identify trends which will influence the market over the next five years. It looks at OpenOffice.org's place within the market now, and where it should aim to be by 2010.</p>
+<p>The analysis looks at the strengths and weaknesses of the OpenOffice.org suite and of the Community, and how these should help influence the Community's response to opportunities and threats in the marketplace.</p>
+<p>It also looks in detail at the features of OpenOffice.org and the benefits these deliver to customers. From this analysis, the Plan identifies a number of target markets whose needs are most closely matched by the benefits provided by OpenOffice.org.</p>
+<p>Finally, the Plan sets targets for penetration by OpenOffice.org into these target markets, and lists the main strategies which the Marketing Project will use to achieve these goals. It looks at the governance of the Community, and the changes necessary for it to be able to deliver the Plan. Subsequent versions will give implementation milestones for the five years of the Plan.</p>
+<p>The compiler would like to thank all the members of the Marketing Project and other Community members who have contributed to this Plan to date. We look forward to starting a vigorous debate at OOoCon 2004 in Berlin. As the Plan evolves, the latest version will be available on the Marketing Project web site <a href="http://marketing.openoffice.org">http://marketing.openoffice.org</a>.</p>
+<p>Comments and contributions are always invited to the Marketing Project's strategy discussion forum - see the Project pages for an archive and details of how to participate.</p>
+<hr />
+<a name="01f" id="01f"></a><a href="#01t"><sup>1</sup></a>This document is not a Strategic Marketing Plan for the OpenOffice.org <u>Community</u>, which is an entity which requires marketing in its own right
+</div>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+ <meta http-equiv="content-type" content=
+ "text/html; charset=us-ascii" />
+
+ <title>Marketing Project Strategy</title>
+ <meta name="keywords" content=
+ "Marketing, OpenOffice, OpenOffice.org" />
+ <link rel="stylesheet" type="text/css" href="../marketing.css" />
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+ <div id="MyContent">
+ <h1>Strategic Marketing Plan</h1>
+
+ <h2>Why does OpenOffice.org need a Strategic Marketing
+ Plan?</h2>
+
+ <p>Since its inception, the Marketing Project has seen an
+ amazing amount of creativity, discussion, and actual
+ achievement. However, there have been frequent complaints that
+ there has been no overall framework or context for this
+ activity. This means it's not easy for newcomers to see where
+ they can find a niche and make a contribution. There's also a
+ danger that the same debates are repeated, rather than reaching
+ an agreed position and being able to develop ideas in
+ depth.</p>
+
+ <p>In 2004, the Project Leads decided to facilitate the
+ development of a Marketing Strategy and a high-level Plan to
+ give focus and direction to the work of the project. This work
+ created the Strategic Marketing Plan.</p>
+
+ <h2>What did people say about the Plan?</h2>
+
+ <p>The press gave the publication of the draft plan a good - if
+ somewhat suprised - reaction. See:</p>
+
+ <ul>
+ <li><cite>OpenOffice.org reveals marketing ambitions</cite>
+ Ingrid Marson <a href=
+ "http://news.zdnet.co.uk/software/linuxunix/0,39020390,39167856,00.htm">
+ ZDNet UK</a> September 24, 2004, 18:10 BST</li>
+
+ <li><cite>Marketing OpenOffice.org</cite> Editorial in the
+ <a href="http://lwn.net/Articles/104125/">Linux Weekly
+ News</a></li>
+
+ <li><cite>OpenOffice marketing for mainstream</cite> Matthew
+ <a href=
+ "http://www.geek.com/news/geeknews/2004Sep/gee20040927027118.htm">
+ Geek.com 10:01am EST Mon Sep 27 2004</a></li>
+ </ul>
+
+ <h2>How was the Plan built?</h2>
+
+ <p>The Plan was built in four stages:</p>
+
+ <ol>
+ <li>A limited number of key players in the Marketing Project
+ prepared a draft. This work was carried out by the <a href=
+ "http://marketing.openoffice.org/contacts.html">MarCons</a> -
+ people recognised in the Project as having special expertise
+ in a particular marketplace, and who would have a special
+ role in delivering the Plan</li>
+
+ <li>The draft was taken to <a href=
+ "http://marketing.openoffice.org/conference/">OOoCon2004</a>
+ - an ideal opportunity to <a href=
+ "http://marketing.openoffice.org/strategy/ooocon2004/">present
+ the plan</a>, get real discussions around a table and get
+ instant feedback on whether the Plan was on the right
+ lines.</li>
+
+ <li>Further discussions took place with the wider
+ community</li>
+
+ <li>The Plan was moved to <a href=
+ "http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan">
+ the wiki</a> to allow it to become a living doucment.</li>
+ </ol>
+
+ <h2>Where can I find the Plan?</h2>
+
+ <p>Version 0.5 of the Plan was released at OOoConf 2004:</p>
+
+ <table border="0" bordercolor="#000080" cellpadding="4"
+ cellspacing="0">
+ <tbody>
+ <tr>
+ <td><a href="exec.html"><img src="exec_thumbnail.gif"
+ alt="Executive Summary (on-line)" border="1" height="148"
+ width="100" /></a></td>
+
+ <td><a href="http://www.lulu.com/ooo"><img src=
+ "lulu_thumbnail.jpg" alt="Buy as a book from lulu.com"
+ border="1" height="142" width="94" /></a></td>
+
+ <td><a href="v0.5.pdf"><img src="plan_thumbnail.gif" alt=
+ "Download Plan as a pdf 70 page A4" border="1" height=
+ "140" width="100" /></a></td>
+ </tr>
+
+ <tr>
+ <td>Read the<br />
+ <a href="exec.html">Exec.Summary</a><br />
+ on-line</td>
+
+ <td><strong>Buy the Plan</strong><br />
+ <a href="http://www.lulu.com/ooo">as a book</a><br />
+ US Dollars 7.95</td>
+
+ <td><a href="v0.5.pdf">Download the Plan</a><br />
+ 40 pages A4<br />
+ 504kb .pdf</td>
+ </tr>
+ </tbody>
+ </table>
+
+ <p>There is also an on-line copy of the Plan <a href=
+ "http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan">
+ here</a> in wiki format, for interactive use and updating.</p>
+ <hr />
+
+ <p><em>Note: If you'd like to know more about the theory of
+ Marketing Strategy, there's a good summary in <a href=
+ "http://money.howstuffworks.com/marketing-plan.htm">How Stuff
+ Works</a>.</em></p>
+ </div>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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@@ -0,0 +1,60 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Agenda</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="index.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img2.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text1.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img1.gif"></center>
+<p><h3>Notes:</h3><br>
+The presentation took the form of a workshop, with participants encouraged to join in the brainstorms and feedback sessions.<br>
+<br>
+The main objective of the session was to describe the strategy making process, so that the participants would feel confident and eager to take part in the ongoing strategy development process.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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@@ -0,0 +1,60 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Brainstorm 2</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<embed src="gong.wav" hidden="true" autostart="true"><center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img9.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img11.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text10.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img10.gif"></center>
+<p><h3>Notes:</h3><br>
+Participants at the workshop were then asked for suggestions for target markets, using a needs and benefits approach.<br>
+<br>
+The replies were captured on a flipchart and will be used in the next version of the Strategic Marketing Plan.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img11.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img11.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,58 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Brainstorm 2 Flip Chart</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img10.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img12.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text11.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img11.gif"></center>
+<p><h3>Notes:</h3><br>
+And this is what we wrote on the flip chart<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img12.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img12.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,65 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Outside World</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img11.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img13.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text12.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img12.gif"></center>
+<p><h3>Notes:</h3><br>
+A Strategic Plan also has to look to the future - say for the next five years. To give shape to these forecasts, the Strategic Marketing Plan adopted the well-known STEP factors model (sometimes also called PEST).<br>
+<br>
+It is important to note that each one of these factors could be either a <i>threat</i> or an <i>opportunity</i> for OpenOffice.org.<br>
+<br>
+Some factors could be both - for example, the aggressive pursuit of IPR (Intellectual Property Rights) by COTS (Commercial Off The Shelf) vendors could be:<br>
+<br>
+<i>opportunity</i> - people with unlicensed software could be tempted to migrate to open-source<br>
+<i>threat</i> - people could be unwilling to move to open-source in case they fall foul of patent claims in the future<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img13.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img13.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,62 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Brainstorm 3</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<embed src="gong.wav" hidden="true" autostart="true"><center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img12.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img14.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text13.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img13.gif"></center>
+<p><h3>Notes:</h3><br>
+Participants were invited to give their forecasts for significant trends in the wider world that could influence the market for office suites.<br>
+<br>
+Trends could be opportunities, or threats, or in some cases both!<br>
+<br>
+The results were captured on a flipchart for the next release of the Strategic Marketing Plan.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img14.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img14.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,58 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Brainstorm 3 Flip Chart</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img13.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img15.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text14.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img14.gif"></center>
+<p><h3>Notes:</h3><br>
+And this is what we wrote on the flip chart<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img15.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img15.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,67 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Challenge</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img14.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img16.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text15.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img15.gif"></center>
+<p><h3>Notes:</h3><br>
+The next stage of the workshop took a very quick look at the OpenOffice.org Community, the product, and its target markets. Participants were asked to vote on a show of hands:<br>
+<br>
+1=Poor<br>
+5=Excellent<br>
+<br>
+for each of the ten items shown on the slide. From this emerged a view as to whether each factor was a <i>strength</i> or a <i>weakness</i> for OpenOffice.org.<br>
+<br>
+Overall, the OpenOffice.org product was judged to be in a stronger position than the Community. <br>
+<br>
+It says something for the overall optimism of the participants that 3.5 seemed to be the most common score...<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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--- websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img16.html (added)
+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img16.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,60 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>Roadmap (2)</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img15.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img17.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text16.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img16.gif"></center>
+<p><h3>Notes:</h3><br>
+By this stage of the workshop, the participants had had a 'taster' of all the items shown in yellow on the slide.<br>
+<br>
+The next phase of building the Strategic Marketing Plan process pulls together this raw data and carries out some analysis.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img17.html Mon Dec 12 02:47:17 2011
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+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>SWOT (1)</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img16.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img18.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text17.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img17.gif"></center>
+<p><h3>Notes:</h3><br>
+Combining the <i>Threats</i> and <i>Opportunities</i> seen in the outside world with the <i>Strengths</i> and <i>Weaknesses</i> of OpenOffice.org gives a two by two matrix of the kind beloved by consultants and business schools.<br>
+<br>
+<i>(Strengths Weaknesses Opportunities and Threats also makes a nice acronym in the English language - SWOT.)</i><br>
+<br>
+<b>O-S</b>: There is <i>Opportunity</i> which plays to one of our <i>Strengths</i> = a 'no brainer' - just do it<br>
+<br>
+<b>O-W</b>: There is an <i>Opportunity</i> but a <i>Weakness</i> means we might not be able to respond to it = effort in this area could bring big rewards<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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+++ websites/staging/ooo-site/trunk/content/marketing/strategy/ooocon2004/img18.html Mon Dec 12 02:47:17 2011
@@ -0,0 +1,61 @@
+<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
+<html>
+<head>
+<link href="/css/ooo.css" rel="stylesheet" type="text/css">
+
+
+<meta HTTP-EQUIV=CONTENT-TYPE CONTENT="text/html; charset=utf-8">
+<title>SWOT (2)</title>
+
+
+</head>
+
+<body>
+ <div id="banner">
+ <div id="bannerleft"><a alt="Apache OpenOffice.org (incubating)" href="/">
+ <img id="ooo-logo alt="Apache OpenOffice.org (Incubating)" src="/images/ooo-logo.png"/></a></div>
+ <div id="bannerright"><a alt="Apache Incubator" href="http://incubator.apache.org">
+ <img id="asf-logo" alt="Apache Incubator" src="/images/apache-incubator-logo.png"/></a></div>
+ <div id="bannercenter"><br/>(incubating) | The Free and Open Productivity Suite</div>
+ </div>
+ <div id="clear"></div>
+
+ <div id="content">
+
+
+
+<center>
+<a href="index.html"><img src="first1.gif" border=0 alt="First page"></a> <a href="img17.html"><img src="prev1.gif" border=0 alt="Back"></a> <a href="img19.html"><img src="next1.gif" border=0 alt="Continue"></a> <a href="img25.html"><img src="last1.gif" border=0 alt="Last page"></a> <a href="text18.html"><img src="text.gif" border=0 alt="Text"></a></center><br>
+<center><img src="img18.gif"></center>
+<p><h3>Notes:</h3><br>
+<b>T-S:</b> Threats and Strengths = a defensible position if we are aware of the risks<br>
+<b>T-W</b>: Threat + Weakness = an area needing serious attention<br>
+<br>
+The Strategic Marketing work could easily suggest far more possible actions than the Community could support. SWOT analysis is designed to help prioritise these proposals.<br>
+
+
+ </div>
+
+ <div id="footera">
+ <div id="poweredbya">
+ <p><img src="/images/feather-small.gif"/><br/>Powered by the Apache CMS.</p>
+ </div>
+ <div id="copyrighta">
+ <p>
+ Apache "OpenOffice.org" is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+ Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and
+ decision making process have stabilized in a manner consistent with other successful ASF projects. While incubation status is
+ not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has
+ yet to be fully endorsed by the ASF.</p>
+ <p>
+ <a href="/contact.html">Contact Us</a> |
+ <a href="/terms.html">Terms of Use</a>
+ <br />Apache and the Apache feather logos are trademarks of The Apache Software Foundation.
+ <br />OpenOffice.org and the seagull logo are registered trademarks of The Apache Software Foundation.
+ <br />Other names appearing on the site may be trademarks of their respective owners.
+ </p>
+ </div>
+ </div>
+
+</body>
+</html>
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