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Posted to dev@openoffice.apache.org by Rob Weir <ro...@apache.org> on 2012/02/17 17:43:53 UTC
Logo request for website listing money saving software links
A request has come to the private list, asking permission to use the
logo for a website.
The request is not very detailed, but it looks like the link would be
directing back to us for a download
IMHO we would be well served by having two logos:
1) One that clearly identifies the AOO product and is used only for
our official websites, authorized releases, etc. It is like our
corporate seal (if we had one). It is a mark that indicates the
authenticity of a product of this project, whether a software release,
a website, a press release or whatever. We want there to be no
confusion that when this logo is used, it vouched for the source of
the item to which the logo is affixed. The source is the Apache
OpenOffice project.
2) One or more other logos, perhaps based on the first, but distinct.
Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
"friend of the project" logo, a "I <heart> AOO" logo, or "Powered by
AOO"or similar that could be used more freely, with the only
requirement being that the logo must always link to our homepage (or
download page?) and to nothing else.
The nice thing about this approach is we can issue a blanket
permission statement on the 2nd logo
-Rob
Re: Logo request for website listing money saving software links
Posted by Kay Schenk <ka...@gmail.com>.
On Fri, Feb 17, 2012 at 8:43 AM, Rob Weir <ro...@apache.org> wrote:
> A request has come to the private list, asking permission to use the
> logo for a website.
>
> The request is not very detailed, but it looks like the link would be
> directing back to us for a download
>
> IMHO we would be well served by having two logos:
>
> 1) One that clearly identifies the AOO product and is used only for
> our official websites, authorized releases, etc. It is like our
> corporate seal (if we had one). It is a mark that indicates the
> authenticity of a product of this project, whether a software release,
> a website, a press release or whatever. We want there to be no
> confusion that when this logo is used, it vouched for the source of
> the item to which the logo is affixed. The source is the Apache
> OpenOffice project.
>
> 2) One or more other logos, perhaps based on the first, but distinct.
> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
> "friend of the project" logo, a "I <heart> AOO" logo, or "Powered by
> AOO"or similar that could be used more freely, with the only
> requirement being that the logo must always link to our homepage (or
> download page?) and to nothing else.
>
> The nice thing about this approach is we can issue a blanket
> permission statement on the 2nd logo
>
> -Rob
>
Definitely a good and probably needed idea.
--
----------------------------------------------------------------------------------------
MzK
"Follow your bliss."
-- attributed to Joseph Campbell
RE: Logo request for website listing money saving software links
Posted by "Dennis E. Hamilton" <de...@acm.org>.
+1
- Dennis
(It reminded me that there were different rules for the "best viewed using XXXX, download it now" buttons and that had me smile. I am not suggesting any sort of parity here.)
-----Original Message-----
From: Andrew Rist [mailto:andrew.rist@oracle.com]
Sent: Friday, February 17, 2012 09:16
To: ooo-dev@incubator.apache.org
Subject: Re: Logo request for website listing money saving software links
+1
On 2/17/2012 8:43 AM, Rob Weir wrote:
> A request has come to the private list, asking permission to use the
> logo for a website.
>
> The request is not very detailed, but it looks like the link would be
> directing back to us for a download
>
> IMHO we would be well served by having two logos:
>
> 1) One that clearly identifies the AOO product and is used only for
> our official websites, authorized releases, etc. It is like our
> corporate seal (if we had one). It is a mark that indicates the
> authenticity of a product of this project, whether a software release,
> a website, a press release or whatever. We want there to be no
> confusion that when this logo is used, it vouched for the source of
> the item to which the logo is affixed. The source is the Apache
> OpenOffice project.
>
> 2) One or more other logos, perhaps based on the first, but distinct.
> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
> "friend of the project" logo, a "I<heart> AOO" logo, or "Powered by
> AOO"or similar that could be used more freely, with the only
> requirement being that the logo must always link to our homepage (or
> download page?) and to nothing else.
>
> The nice thing about this approach is we can issue a blanket
> permission statement on the 2nd logo
>
> -Rob
Re: Logo request for website listing money saving software links
Posted by Andrew Rist <an...@oracle.com>.
+1
On 2/17/2012 8:43 AM, Rob Weir wrote:
> A request has come to the private list, asking permission to use the
> logo for a website.
>
> The request is not very detailed, but it looks like the link would be
> directing back to us for a download
>
> IMHO we would be well served by having two logos:
>
> 1) One that clearly identifies the AOO product and is used only for
> our official websites, authorized releases, etc. It is like our
> corporate seal (if we had one). It is a mark that indicates the
> authenticity of a product of this project, whether a software release,
> a website, a press release or whatever. We want there to be no
> confusion that when this logo is used, it vouched for the source of
> the item to which the logo is affixed. The source is the Apache
> OpenOffice project.
>
> 2) One or more other logos, perhaps based on the first, but distinct.
> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
> "friend of the project" logo, a "I<heart> AOO" logo, or "Powered by
> AOO"or similar that could be used more freely, with the only
> requirement being that the logo must always link to our homepage (or
> download page?) and to nothing else.
>
> The nice thing about this approach is we can issue a blanket
> permission statement on the 2nd logo
>
> -Rob
AOO Logo without Incubator? [was: Re: Logo request for website listing money saving software links]
Posted by Dave Fisher <da...@comcast.net>.
On Feb 19, 2012, at 7:55 AM, Andrea Pescetti wrote:
> On 17/02/2012 drew wrote:
>> On Fri, 2012-02-17 at 11:43 -0500, Rob Weir wrote:
>>> 2) One or more other logos, perhaps based on the first, but distinct.
>>> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
>>> "friend of the project" logo, a "I<heart> AOO" logo, or "Powered by
>>> AOO"or similar that could be used more freely, with the only
>>> requirement being that the logo must always link to our homepage (or
>>> download page?) and to nothing else.
>>> The nice thing about this approach is we can issue a blanket
>>> permission statement on the 2nd logo
>
> I agree, but I would limit this to a "Get Apache OpenOffice" logo to be used in websites and linked to http://www.openoffice.org
>
>> Speaking of banners - two quick ones for review (sized as standard full
>> and half sized)
>> http://lo-portal.us/aoo/temp/artwork/banners/banner-mountains-469x60.png
>> http://lo-portal.us/aoo/temp/artwork/banners/banner-mountains-234x60.png
>
> Nice, but I would definitely change the URLs to http://www.openoffice.org ; we should remember that the Incubator period will be temporary and that writing "Incubator" everywhere will ultimately confuse users (I understand there are a few cases where we do need, by policy, to use "Incubator" or "Incubating", but I would limit it to those cases).
From what I've seen with other Incubator projects the word "Incubating" or "Incubator" is not a requirement in the Logo. I think we should have a version of the AOO logo that is plain and ready to go now.
It is important to acknowledge the Apache Incubator in our releases. This can be done by incorporating the Incubator Egg Logo instead of adding Incubator to the AOO logo. Note that there are new SVG and PNG versions of the Apache Incubator logo available here. [1] These were updated just this week. You will notice that both of the sites are using the new logo.
Regards,
Dave
[1] https://issues.apache.org/jira/browse/INCUBATOR-112
>
> Regards,
> Andrea.
Re: Logo request for website listing money saving software links
Posted by Andrea Pescetti <pe...@apache.org>.
On 17/02/2012 drew wrote:
> On Fri, 2012-02-17 at 11:43 -0500, Rob Weir wrote:
>> 2) One or more other logos, perhaps based on the first, but distinct.
>> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
>> "friend of the project" logo, a "I<heart> AOO" logo, or "Powered by
>> AOO"or similar that could be used more freely, with the only
>> requirement being that the logo must always link to our homepage (or
>> download page?) and to nothing else.
>> The nice thing about this approach is we can issue a blanket
>> permission statement on the 2nd logo
I agree, but I would limit this to a "Get Apache OpenOffice" logo to be
used in websites and linked to http://www.openoffice.org
> Speaking of banners - two quick ones for review (sized as standard full
> and half sized)
> http://lo-portal.us/aoo/temp/artwork/banners/banner-mountains-469x60.png
> http://lo-portal.us/aoo/temp/artwork/banners/banner-mountains-234x60.png
Nice, but I would definitely change the URLs to
http://www.openoffice.org ; we should remember that the Incubator period
will be temporary and that writing "Incubator" everywhere will
ultimately confuse users (I understand there are a few cases where we do
need, by policy, to use "Incubator" or "Incubating", but I would limit
it to those cases).
Regards,
Andrea.
Re: Logo request for website listing money saving software links
Posted by drew <dr...@baseanswers.com>.
On Fri, 2012-02-17 at 12:45 -0500, drew wrote:
<snip>
and maybe a standard 125 x 125 button
http://lo-portal.us/aoo/temp/artwork/buttons/powered-by-125x125.png
That would need a little more work.. I suppsose.
> Speaking of banners - two quick ones for review (sized as standard full
> and half sized)
> http://lo-portal.us/aoo/temp/artwork/banners/banner-mountains-469x60.png
> http://lo-portal.us/aoo/temp/artwork/banners/banner-mountains-234x60.png
>
>
> //drew
>
>
Re: Logo request for website listing money saving software links
Posted by drew <dr...@baseanswers.com>.
On Fri, 2012-02-17 at 11:43 -0500, Rob Weir wrote:
> A request has come to the private list, asking permission to use the
> logo for a website.
>
> The request is not very detailed, but it looks like the link would be
> directing back to us for a download
>
> IMHO we would be well served by having two logos:
>
> 1) One that clearly identifies the AOO product and is used only for
> our official websites, authorized releases, etc. It is like our
> corporate seal (if we had one). It is a mark that indicates the
> authenticity of a product of this project, whether a software release,
> a website, a press release or whatever. We want there to be no
> confusion that when this logo is used, it vouched for the source of
> the item to which the logo is affixed. The source is the Apache
> OpenOffice project.
>
> 2) One or more other logos, perhaps based on the first, but distinct.
> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
> "friend of the project" logo, a "I <heart> AOO" logo, or "Powered by
> AOO"or similar that could be used more freely, with the only
> requirement being that the logo must always link to our homepage (or
> download page?) and to nothing else.
>
> The nice thing about this approach is we can issue a blanket
> permission statement on the 2nd logo
Right - I think that would be a very good idea also.
Speaking of banners - two quick ones for review (sized as standard full
and half sized)
http://lo-portal.us/aoo/temp/artwork/banners/banner-mountains-469x60.png
http://lo-portal.us/aoo/temp/artwork/banners/banner-mountains-234x60.png
//drew
Re: Logo request for website listing money saving software links
Posted by Rob Weir <ro...@apache.org>.
On Fri, Feb 17, 2012 at 4:33 PM, Dave Fisher <da...@comcast.net> wrote:
>
> On Feb 17, 2012, at 12:47 PM, Jürgen Schmidt wrote:
>
>> +1 sounds like a good idea
>>
>> Juergen
>>
>> Am Freitag, 17. Februar 2012 schrieb Rob Weir <ro...@apache.org>:
>>> A request has come to the private list, asking permission to use the
>>> logo for a website.
>>>
>>> The request is not very detailed, but it looks like the link would be
>>> directing back to us for a download
>>>
>>> IMHO we would be well served by having two logos:
>>>
>>> 1) One that clearly identifies the AOO product and is used only for
>>> our official websites, authorized releases, etc. It is like our
>>> corporate seal (if we had one). It is a mark that indicates the
>>> authenticity of a product of this project, whether a software release,
>>> a website, a press release or whatever. We want there to be no
>>> confusion that when this logo is used, it vouched for the source of
>>> the item to which the logo is affixed. The source is the Apache
>>> OpenOffice project.
>>>
>>> 2) One or more other logos, perhaps based on the first, but distinct.
>>> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
>>> "friend of the project" logo, a "I <heart> AOO" logo, or "Powered by
>>> AOO"or similar that could be used more freely, with the only
>>> requirement being that the logo must always link to our homepage (or
>>> download page?) and to nothing else.
>
> This is really tthree cases:
>
> a) A Get logo which is used to link to an official version. A website can link to OOo or AOO downloads.
>
> The "Get OpenOffice.org" logo at the bottom right corner of the User Forums is an example.
>
> b) An Includes logo which a CD/DVD/packager could indicate a valid release which can be verified through OOo or AOO.
>
> c) An Powered by logo to indicate that a repackaged version of AOO is being used.
>
>>>
>>> The nice thing about this approach is we can issue a blanket
>>> permission statement on the 2nd logo
>
> There are distinctions to make. Would we care about registering the use of these logos?
>
IMHO, a good example of an appropriately comprehensive and detailed
trademark policy, that supports their branding, is what the Mozilla
Foundation has:
http://www.mozilla.org/foundation/trademarks/policy.html
Notice their section on "linking". No registration required, but
there are conditions/limitations on how the web banners can be used.
-Rob
> Regards,
> Dave
>
>
>>>
>>> -Rob
>>>
>
Re: Logo request for website listing money saving software links
Posted by Dave Fisher <da...@comcast.net>.
On Feb 17, 2012, at 12:47 PM, Jürgen Schmidt wrote:
> +1 sounds like a good idea
>
> Juergen
>
> Am Freitag, 17. Februar 2012 schrieb Rob Weir <ro...@apache.org>:
>> A request has come to the private list, asking permission to use the
>> logo for a website.
>>
>> The request is not very detailed, but it looks like the link would be
>> directing back to us for a download
>>
>> IMHO we would be well served by having two logos:
>>
>> 1) One that clearly identifies the AOO product and is used only for
>> our official websites, authorized releases, etc. It is like our
>> corporate seal (if we had one). It is a mark that indicates the
>> authenticity of a product of this project, whether a software release,
>> a website, a press release or whatever. We want there to be no
>> confusion that when this logo is used, it vouched for the source of
>> the item to which the logo is affixed. The source is the Apache
>> OpenOffice project.
>>
>> 2) One or more other logos, perhaps based on the first, but distinct.
>> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
>> "friend of the project" logo, a "I <heart> AOO" logo, or "Powered by
>> AOO"or similar that could be used more freely, with the only
>> requirement being that the logo must always link to our homepage (or
>> download page?) and to nothing else.
This is really tthree cases:
a) A Get logo which is used to link to an official version. A website can link to OOo or AOO downloads.
The "Get OpenOffice.org" logo at the bottom right corner of the User Forums is an example.
b) An Includes logo which a CD/DVD/packager could indicate a valid release which can be verified through OOo or AOO.
c) An Powered by logo to indicate that a repackaged version of AOO is being used.
>>
>> The nice thing about this approach is we can issue a blanket
>> permission statement on the 2nd logo
There are distinctions to make. Would we care about registering the use of these logos?
Regards,
Dave
>>
>> -Rob
>>
Re: Logo request for website listing money saving software links
Posted by Jürgen Schmidt <jo...@googlemail.com>.
+1 sounds like a good idea
Juergen
Am Freitag, 17. Februar 2012 schrieb Rob Weir <ro...@apache.org>:
> A request has come to the private list, asking permission to use the
> logo for a website.
>
> The request is not very detailed, but it looks like the link would be
> directing back to us for a download
>
> IMHO we would be well served by having two logos:
>
> 1) One that clearly identifies the AOO product and is used only for
> our official websites, authorized releases, etc. It is like our
> corporate seal (if we had one). It is a mark that indicates the
> authenticity of a product of this project, whether a software release,
> a website, a press release or whatever. We want there to be no
> confusion that when this logo is used, it vouched for the source of
> the item to which the logo is affixed. The source is the Apache
> OpenOffice project.
>
> 2) One or more other logos, perhaps based on the first, but distinct.
> Maybe a "Get Apache OpenOffice" logo, or similar. This would be a
> "friend of the project" logo, a "I <heart> AOO" logo, or "Powered by
> AOO"or similar that could be used more freely, with the only
> requirement being that the logo must always link to our homepage (or
> download page?) and to nothing else.
>
> The nice thing about this approach is we can issue a blanket
> permission statement on the 2nd logo
>
> -Rob
>