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Posted to dev@jmeter.apache.org by Milamber <mi...@apache.org> on 2026/07/31 14:06:54 UTC
[DISCUSS] Refreshing the JMeter logo for 6.0 — aligning with the ASF's new oak-leaf brand
Hi all,
I'd like to open a discussion about refreshing the Apache JMeter logo, and I
think JMeter 6.0 is the natural target to ship it with.
Two facts that motivate this:
1. Our current logo is ~10 years old. It was created by Felix for JMeter 3.0
and voted in back in March 2016:
https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08
<https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E>
It embeds the classic Apache feather.
2. In September 2025 the Foundation retired the feather and adopted a new
brand
built around an oak leaf ("#ASFNewLeaf"), and now emphasizes "The ASF" as
its
shorthand name. Projects are encouraged (not required, and with no hard
deadline) to spotlight refreshed project logos featuring the oak leaf:
- https://news.apache.org/foundation/entry/introducing-the-asfs-new-logo
- Brand assets & guidelines: https://apache.org/foundation/press/kit/
So the feather that currently sits in our logo is no longer the Foundation's
mark. That gives us a good reason — and a good moment — to refresh JMeter's
identity, ideally in time for the 6.0 release.
We can do (any opinions are welcome):
(a) Minimal update: keep the current JMeter logo concept but swap the Apache
feather for the new oak leaf, matching the ASF brand guidelines.
(b) A fully new logo: rethink the mark entirely for 6.0.
(c) Something in between: modernize the existing design while incorporating
the oak leaf.
So these questions:
- Do we have volunteers in the community (or friends/designers) willing to
propose logo drafts, as @Felix did for 3.0?
- Are we open to using an AI image tool to generate a few starting concepts
we can then iterate on?
- Any other ideas?
What do you think? Volunteers and ideas are very welcome.
Thanks,
Milamber
Re: [DISCUSS] Refreshing the JMeter logo for 6.0 — aligning with the ASF's new oak-leaf brand
Posted by nkn <ca...@gmail.com>.
+1 for the oak logo for JMeter 6.0.0.
Thank you,
NaveenKumar
On Fri, Jul 31, 2026 at 12:47 PM Milamber <mi...@apache.org> wrote:
> Hi,
>
> Thanks Felix, Vincent and NaveenKumar for the quick replies!
>
> You're right, and I owe you an apology for the noise: I completely
> missed #6656 which Felix already merged...
>
> So the option for swapping the feather for the oak leaf in our project logo
> is effectively already done on master!
>
> So we can have an open question for 6.0:
>
> * The current oak logo with JMeter word is ok for the next release.
> * Or we want to explore a redesign for 6.0 ?
>
> In all cases, we can backport the new JMeter Logo and the new ASF logo on
> website (on 5.6.3 release tag for docs) (specially if the v6 will be long
> to release)
>
> Milamber
>
> On Fri, Jul 31, 2026 05:30 PM, nkn <ca...@gmail.com> wrote:
>
> > Since the logo is in SVG format, scaling won't be a problem. We can go
> with
> > https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg
> >
> >
> > PS: I am not an ASF member :)
> >
> > Thank you,
> > NaveenKumar
> >
> >
> > On Fri, Jul 31, 2026 at 11:21 AM Felix Schumacher <
> > felix.schumacher@internetallee.de> wrote:
> >
> > > Hi Milamber,
> > >
> > > thanks for the initiative. It is probably a good idea to discuss this
> on
> > > the mailing list.
> > >
> > > I already rushed and committed
> > > https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg a
> bit
> > > ago.
> > >
> > > That would be my current go to :)
> > >
> > > But I am open to other ideas/implementations.
> > >
> > > Felix
> > > Am 31.07.26 um 16:06 schrieb Milamber:
> > >
> > > Hi all,
> > >
> > > I'd like to open a discussion about refreshing the Apache JMeter logo,
> > and I
> > > think JMeter 6.0 is the natural target to ship it with.
> > >
> > > Two facts that motivate this:
> > >
> > > 1. Our current logo is ~10 years old. It was created by Felix for
> JMeter
> > 3.0
> > > and voted in back in March 2016:
> > https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08<
> >
> https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E
> >
> > <
> >
> https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E
> > >
> > > It embeds the classic Apache feather.
> > >
> > > 2. In September 2025 the Foundation retired the feather and adopted a
> new
> > > brand
> > > built around an oak leaf ("#ASFNewLeaf"), and now emphasizes "The ASF"
> as
> > > its
> > > shorthand name. Projects are encouraged (not required, and with no hard
> > > deadline) to spotlight refreshed project logos featuring the oak leaf:
> > > -
> https://news.apache.org/foundation/entry/introducing-the-asfs-new-logo
> > > - Brand assets & guidelines: https://apache.org/foundation/press/kit/
> > >
> > > So the feather that currently sits in our logo is no longer the
> > Foundation's
> > > mark. That gives us a good reason — and a good moment — to refresh
> > JMeter's
> > > identity, ideally in time for the 6.0 release.
> > >
> > > We can do (any opinions are welcome):
> > >
> > > (a) Minimal update: keep the current JMeter logo concept but swap the
> > Apache
> > > feather for the new oak leaf, matching the ASF brand guidelines.
> > > (b) A fully new logo: rethink the mark entirely for 6.0.
> > > (c) Something in between: modernize the existing design while
> > incorporating
> > > the oak leaf.
> > >
> > > So these questions:
> > >
> > > - Do we have volunteers in the community (or friends/designers) willing
> > to
> > > propose logo drafts, as @Felix did for 3.0?
> > > - Are we open to using an AI image tool to generate a few starting
> > concepts
> > > we can then iterate on?
> > > - Any other ideas?
> > >
> > > What do you think? Volunteers and ideas are very welcome.
> > >
> > > Thanks,
> > > Milamber
> > >
> > >
> > >
> >
>
Re: [DISCUSS] Refreshing the JMeter logo for 6.0 — aligning with the ASF's new oak-leaf brand
Posted by Milamber <mi...@apache.org>.
Hi,
Thanks Felix, Vincent and NaveenKumar for the quick replies!
You're right, and I owe you an apology for the noise: I completely
missed #6656 which Felix already merged...
So the option for swapping the feather for the oak leaf in our project logo
is effectively already done on master!
So we can have an open question for 6.0:
* The current oak logo with JMeter word is ok for the next release.
* Or we want to explore a redesign for 6.0 ?
In all cases, we can backport the new JMeter Logo and the new ASF logo on
website (on 5.6.3 release tag for docs) (specially if the v6 will be long
to release)
Milamber
On Fri, Jul 31, 2026 05:30 PM, nkn <ca...@gmail.com> wrote:
> Since the logo is in SVG format, scaling won't be a problem. We can go with
> https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg
>
>
> PS: I am not an ASF member :)
>
> Thank you,
> NaveenKumar
>
>
> On Fri, Jul 31, 2026 at 11:21 AM Felix Schumacher <
> felix.schumacher@internetallee.de> wrote:
>
> > Hi Milamber,
> >
> > thanks for the initiative. It is probably a good idea to discuss this on
> > the mailing list.
> >
> > I already rushed and committed
> > https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg a bit
> > ago.
> >
> > That would be my current go to :)
> >
> > But I am open to other ideas/implementations.
> >
> > Felix
> > Am 31.07.26 um 16:06 schrieb Milamber:
> >
> > Hi all,
> >
> > I'd like to open a discussion about refreshing the Apache JMeter logo,
> and I
> > think JMeter 6.0 is the natural target to ship it with.
> >
> > Two facts that motivate this:
> >
> > 1. Our current logo is ~10 years old. It was created by Felix for JMeter
> 3.0
> > and voted in back in March 2016:
> https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08<
> https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E>
> <
> https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E
> >
> > It embeds the classic Apache feather.
> >
> > 2. In September 2025 the Foundation retired the feather and adopted a new
> > brand
> > built around an oak leaf ("#ASFNewLeaf"), and now emphasizes "The ASF" as
> > its
> > shorthand name. Projects are encouraged (not required, and with no hard
> > deadline) to spotlight refreshed project logos featuring the oak leaf:
> > - https://news.apache.org/foundation/entry/introducing-the-asfs-new-logo
> > - Brand assets & guidelines: https://apache.org/foundation/press/kit/
> >
> > So the feather that currently sits in our logo is no longer the
> Foundation's
> > mark. That gives us a good reason — and a good moment — to refresh
> JMeter's
> > identity, ideally in time for the 6.0 release.
> >
> > We can do (any opinions are welcome):
> >
> > (a) Minimal update: keep the current JMeter logo concept but swap the
> Apache
> > feather for the new oak leaf, matching the ASF brand guidelines.
> > (b) A fully new logo: rethink the mark entirely for 6.0.
> > (c) Something in between: modernize the existing design while
> incorporating
> > the oak leaf.
> >
> > So these questions:
> >
> > - Do we have volunteers in the community (or friends/designers) willing
> to
> > propose logo drafts, as @Felix did for 3.0?
> > - Are we open to using an AI image tool to generate a few starting
> concepts
> > we can then iterate on?
> > - Any other ideas?
> >
> > What do you think? Volunteers and ideas are very welcome.
> >
> > Thanks,
> > Milamber
> >
> >
> >
>
Re: [DISCUSS] Refreshing the JMeter logo for 6.0 — aligning with the ASF's new oak-leaf brand
Posted by nkn <ca...@gmail.com>.
Since the logo is in SVG format, scaling won't be a problem. We can go with
https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg
PS: I am not an ASF member :)
Thank you,
NaveenKumar
On Fri, Jul 31, 2026 at 11:21 AM Felix Schumacher <
felix.schumacher@internetallee.de> wrote:
> Hi Milamber,
>
> thanks for the initiative. It is probably a good idea to discuss this on
> the mailing list.
>
> I already rushed and committed
> https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg a bit
> ago.
>
> That would be my current go to :)
>
> But I am open to other ideas/implementations.
>
> Felix
> Am 31.07.26 um 16:06 schrieb Milamber:
>
> Hi all,
>
> I'd like to open a discussion about refreshing the Apache JMeter logo, and I
> think JMeter 6.0 is the natural target to ship it with.
>
> Two facts that motivate this:
>
> 1. Our current logo is ~10 years old. It was created by Felix for JMeter 3.0
> and voted in back in March 2016:https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08<https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E> <https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E>
> It embeds the classic Apache feather.
>
> 2. In September 2025 the Foundation retired the feather and adopted a new
> brand
> built around an oak leaf ("#ASFNewLeaf"), and now emphasizes "The ASF" as
> its
> shorthand name. Projects are encouraged (not required, and with no hard
> deadline) to spotlight refreshed project logos featuring the oak leaf:
> - https://news.apache.org/foundation/entry/introducing-the-asfs-new-logo
> - Brand assets & guidelines: https://apache.org/foundation/press/kit/
>
> So the feather that currently sits in our logo is no longer the Foundation's
> mark. That gives us a good reason — and a good moment — to refresh JMeter's
> identity, ideally in time for the 6.0 release.
>
> We can do (any opinions are welcome):
>
> (a) Minimal update: keep the current JMeter logo concept but swap the Apache
> feather for the new oak leaf, matching the ASF brand guidelines.
> (b) A fully new logo: rethink the mark entirely for 6.0.
> (c) Something in between: modernize the existing design while incorporating
> the oak leaf.
>
> So these questions:
>
> - Do we have volunteers in the community (or friends/designers) willing to
> propose logo drafts, as @Felix did for 3.0?
> - Are we open to using an AI image tool to generate a few starting concepts
> we can then iterate on?
> - Any other ideas?
>
> What do you think? Volunteers and ideas are very welcome.
>
> Thanks,
> Milamber
>
>
>
Re: [DISCUSS] Refreshing the JMeter logo for 6.0 — aligning with the ASF's new oak-leaf brand
Posted by Felix Schumacher <fe...@internetallee.de>.
Hi Milamber,
thanks for the initiative. It is probably a good idea to discuss this on
the mailing list.
I already rushed and committed
https://github.com/apache/jmeter/blob/master/xdocs/images/logo.svg a bit
ago.
That would be my current go to :)
But I am open to other ideas/implementations.
Felix
Am 31.07.26 um 16:06 schrieb Milamber:
> Hi all,
>
> I'd like to open a discussion about refreshing the Apache JMeter logo, and I
> think JMeter 6.0 is the natural target to ship it with.
>
> Two facts that motivate this:
>
> 1. Our current logo is ~10 years old. It was created by Felix for JMeter 3.0
> and voted in back in March 2016:
> https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08
> <https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E>
> It embeds the classic Apache feather.
>
> 2. In September 2025 the Foundation retired the feather and adopted a new
> brand
> built around an oak leaf ("#ASFNewLeaf"), and now emphasizes "The ASF" as
> its
> shorthand name. Projects are encouraged (not required, and with no hard
> deadline) to spotlight refreshed project logos featuring the oak leaf:
> -https://news.apache.org/foundation/entry/introducing-the-asfs-new-logo
> - Brand assets & guidelines:https://apache.org/foundation/press/kit/
>
> So the feather that currently sits in our logo is no longer the Foundation's
> mark. That gives us a good reason — and a good moment — to refresh JMeter's
> identity, ideally in time for the 6.0 release.
>
> We can do (any opinions are welcome):
>
> (a) Minimal update: keep the current JMeter logo concept but swap the Apache
> feather for the new oak leaf, matching the ASF brand guidelines.
> (b) A fully new logo: rethink the mark entirely for 6.0.
> (c) Something in between: modernize the existing design while incorporating
> the oak leaf.
>
> So these questions:
>
> - Do we have volunteers in the community (or friends/designers) willing to
> propose logo drafts, as @Felix did for 3.0?
> - Are we open to using an AI image tool to generate a few starting concepts
> we can then iterate on?
> - Any other ideas?
>
> What do you think? Volunteers and ideas are very welcome.
>
> Thanks,
> Milamber
>
Re: [DISCUSS] Refreshing the JMeter logo for 6.0 — aligning with the ASF's new oak-leaf brand
Posted by Vincent Daburon <vd...@gmail.com>.
Did you see the pull request 6656 ?
« Replace the feather with new oak in our logo »
It’s already done.
> Le 31 juil. 2026 à 16:07, Milamber <mi...@apache.org> a écrit :
>
> Hi all,
>
> I'd like to open a discussion about refreshing the Apache JMeter logo, and I
> think JMeter 6.0 is the natural target to ship it with.
>
> Two facts that motivate this:
>
> 1. Our current logo is ~10 years old. It was created by Felix for JMeter 3.0
> and voted in back in March 2016:
> https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08
> <https://www.google.com/url?q=https://lists.apache.org/thread/xg1c05rv9qqcc01xl9ktxgtqoogxfb08&source=gmail&ust=1785592960904000&sa=E>
> It embeds the classic Apache feather.
>
> 2. In September 2025 the Foundation retired the feather and adopted a new
> brand
> built around an oak leaf ("#ASFNewLeaf"), and now emphasizes "The ASF" as
> its
> shorthand name. Projects are encouraged (not required, and with no hard
> deadline) to spotlight refreshed project logos featuring the oak leaf:
> - https://news.apache.org/foundation/entry/introducing-the-asfs-new-logo
> - Brand assets & guidelines: https://apache.org/foundation/press/kit/
>
> So the feather that currently sits in our logo is no longer the Foundation's
> mark. That gives us a good reason — and a good moment — to refresh JMeter's
> identity, ideally in time for the 6.0 release.
>
> We can do (any opinions are welcome):
>
> (a) Minimal update: keep the current JMeter logo concept but swap the Apache
> feather for the new oak leaf, matching the ASF brand guidelines.
> (b) A fully new logo: rethink the mark entirely for 6.0.
> (c) Something in between: modernize the existing design while incorporating
> the oak leaf.
>
> So these questions:
>
> - Do we have volunteers in the community (or friends/designers) willing to
> propose logo drafts, as @Felix did for 3.0?
> - Are we open to using an AI image tool to generate a few starting concepts
> we can then iterate on?
> - Any other ideas?
>
> What do you think? Volunteers and ideas are very welcome.
>
> Thanks,
> Milamber