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Posted to dev@usergrid.apache.org by Rod Simpson <ro...@rodsimpson.com> on 2014/03/27 19:44:33 UTC
Usergrid marketing message
All,
I am wondering if we should tweak our marketing message a little bit (looking for help from Tim especially!). We currently say this at the top of the site:
"Designed for multi-tenancy & operational predictability. Built on Java 7, Jersey & Apache Cassandra, with SDKs for iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, PHP — and so much more. Open source since 2011.”
Which to me sounds great, but i’m not sure if it really sends the right message. It seems like there are really two market segments who might be interested in running Usergrid:
1. Lone developers or small to medium dev shops who want to run a single-tenant API to build their mobile / web app against.
2. Large enterprise customers who want to run a multi-tenant BaaS
I would further argue that in order for us to succeed at 2, we need to embrace 1 and make it a really awesome experience (we are already talking about solving barrier to entry problem on the other thread).
So back to the marketing message. If it is true that 2 will follow 1 (e.b. lots of lone devs and small shops adopting us as the defacto mobile platform will cause the Rackspaces and Hostgators of the world to want to offer hosted UG solutions), then should we focus a bit more on 1? Should we rework the message to paint ourselves as a solution in that light?
"A scalable API in a box, that is easy to install, suitable for small to large development shops, allowing you to build mobile apps in record speed and support them when they go viral.”
Obviously I’m not a marketing guy so that needs work. But the basic message is that UG is for everyone, not just big enterprise companies that want to run a BaaS.
In fact, is BaaS even the right acronym? Usergrid is the the LAMP stack of the mobile world. BaaS sounds like a big thing that enterprise companies install, not something that lone developers and small shops should use.
Thoughts?
--
Rod Simpson
@rockerston
rodsimpson.com
Re: Usergrid marketing message
Posted by Ed Anuff <ed...@anuff.com>.
Is the idea that we want to replace or precede the "Designed for
multi-tenancy & operational predictability..." with something that
describes what a BaaS is good for?
On Wed, Apr 2, 2014 at 6:55 AM, Alex Karasulu <ak...@apache.org> wrote:
> On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
>
> SNIP
>
>
> > "A scalable API in a box, that is easy to install, suitable for small to
> > large development shops, allowing you to build mobile apps in record time
> > and support them when they go viral."
> >
> > "For front-end developers, it aims to simplify the development process by
> > enabling them to rapidly build and operate mobile and web applications
> > without requiring backend expertise."
> >
> >
> SNIP
>
> How about adding a catchy slogan in addition to the overall marketing
> message. Something like, "UG Stack: the LAMP stack-like alternative for the
> Cloud." ? This is a poor example but it's just to demonstrate a concept
> that I'm sure others can forge better than I. Basically UG stack does what
> LAMP did for client server, as a free and easy to use RAD environment for
> the cloud. How can we encode that into a catchy slogan?
>
> --
> Best Regards,
> -- Alex
>
Re: Usergrid marketing message
Posted by Dave <sn...@gmail.com>.
Another idea: The BaaS you run on your own infrastructure
- Dave
On Thu, Apr 10, 2014 at 2:10 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
> I was concerned about that, too, but wasn't sure of an alternative. Maybe
> something like this?
>
> The BaaS Framework that you run
>
> The BaaS Framework that you control
>
> The BaaS Framework that you own
>
> Something like that?
>
>
> --
> Rod Simpson
> @rockerston
> rodsimpson.com
>
> On April 10, 2014 at 2:07:33 PM, Shawn Feldman (shawn.feldman@gmail.com)
> wrote:
>
> does "you run yourself" sound redundant?
> --
> Shawn
>
> On April 10, 2014 at 2:02:04 PM, Rod Simpson (rod@rodsimpson.com) wrote:
>
> Ok, here is the final. Speak up if this doesn't work!
>
> The BaaS Framework you run yourself
>
> Build Apps not Servers! Whether you need to support one App or a hundred,
> Usergrid is your backend. As easy as a LAMP stack, but built for mobile.
> Get Apps to production in record time and stop wasting cycles writing
> server-side code.
>
> Complete SDKs for iOS, Android, HTML5/JS, Node.js, Ruby, Rails, Java,
> .NET, and PHP. Open source since 2011.
>
> Will look like this:
>
>
> https://www.dropbox.com/s/xalmzjg1r8gnfco/Screenshot%202014-04-10%2014.00.19.png
>
>
>
> --
> Rod Simpson
> @rockerston
> rodsimpson.com
>
> On April 6, 2014 at 11:37:19 PM, Rod Simpson (rod@rodsimpson.com) wrote:
>
> What about something like this:
>
>
> https://www.dropbox.com/s/gownsnxdbvilzje/Screenshot%202014-04-06%2023.33.35.png
>
> No cutesy messages, but it seems to address the sentiment of this thread.
> I truncated Ed's tagline for space reasons (needs was dangling on the next
> line). The screenshot above is from my local - I didn't commit anything
> yet.
>
> Here is the text if anyone wants to make suggestions/edits (Tim!?):
>
> The open source API Backend for your app
>
> As easy as a LAMP stack, but built specifically for mobile. Build Apps in
> record time and stop wasting time with server-side code. Complete SDKs for
> iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, and PHP. Open source
> since 2011.
>
>
>
> Rod
> --
> Rod Simpson
> @rockerston
> rodsimpson.com
>
> On April 2, 2014 at 11:05:41 AM, Ed Anuff (ed@anuff.com) wrote:
>
> I'd recommend we have a umbrella tagline like "Usergrid: the open source
> API Backend for everything your app needs" and then maybe underneath it on
> the website maybe some sort of sub-heading where we can rotate through
> cutesy messages like "All your BaaS belong to us" and "The BaaS not made
> for hipsters" or whatever, rather than being the lead-with message be the
> humorous one. People are seeing the importance of open source BaaS in
> light of some of the recent BaaS shutdowns, so we should be full out there
> with the fact that we're the most robust, scalable, and extensible open
> source BaaS system that you can always depend on.
>
>
> On Wed, Apr 2, 2014 at 9:15 AM, Alex Karasulu <ak...@apache.org>
> wrote:
>
> > On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
> >
> > > Brainstorming...
> > >
> > > "Write an app, not a server."
> > >
> > >
> > I like this one. ;)
> >
> >
> > > "The silver-lining for your mobile cloud."
> > >
> > > "All your BaaS are belong to you."
> > >
> > > S
> > >
> > > On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org>
> wrote:
> > >
> > > > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com>
> > wrote:
> > > >
> > > > SNIP
> > > >
> > > >
> > > >> "A scalable API in a box, that is easy to install, suitable for
> small
> > to
> > > >> large development shops, allowing you to build mobile apps in record
> > > time
> > > >> and support them when they go viral."
> > > >>
> > > >> "For front-end developers, it aims to simplify the development
> process
> > > by
> > > >> enabling them to rapidly build and operate mobile and web
> applications
> > > >> without requiring backend expertise."
> > > >>
> > > >>
> > > > SNIP
> > > >
> > > > How about adding a catchy slogan in addition to the overall marketing
> > > > message. Something like, "UG Stack: the LAMP stack-like alternative
> for
> > > the
> > > > Cloud." ? This is a poor example but it's just to demonstrate a
> concept
> > > > that I'm sure others can forge better than I. Basically UG stack does
> > > what
> > > > LAMP did for client server, as a free and easy to use RAD environment
> > for
> > > > the cloud. How can we encode that into a catchy slogan?
> > > >
> > > > --
> > > > Best Regards,
> > > > -- Alex
> > >
> > >
> >
> >
> > --
> > Best Regards,
> > -- Alex
> >
>
Re: Usergrid marketing message
Posted by Rod Simpson <ro...@rodsimpson.com>.
I was concerned about that, too, but wasn’t sure of an alternative. Maybe something like this?
The BaaS Framework that you run
The BaaS Framework that you control
The BaaS Framework that you own
Something like that?
--
Rod Simpson
@rockerston
rodsimpson.com
On April 10, 2014 at 2:07:33 PM, Shawn Feldman (shawn.feldman@gmail.com) wrote:
does “you run yourself” sound redundant?
--
Shawn
On April 10, 2014 at 2:02:04 PM, Rod Simpson (rod@rodsimpson.com) wrote:
Ok, here is the final. Speak up if this doesn’t work!
The BaaS Framework you run yourself
Build Apps not Servers! Whether you need to support one App or a hundred, Usergrid is your backend. As easy as a LAMP stack, but built for mobile. Get Apps to production in record time and stop wasting cycles writing server-side code.
Complete SDKs for iOS, Android, HTML5/JS, Node.js, Ruby, Rails, Java, .NET, and PHP. Open source since 2011.
Will look like this:
https://www.dropbox.com/s/xalmzjg1r8gnfco/Screenshot%202014-04-10%2014.00.19.png
--
Rod Simpson
@rockerston
rodsimpson.com
On April 6, 2014 at 11:37:19 PM, Rod Simpson (rod@rodsimpson.com) wrote:
What about something like this:
https://www.dropbox.com/s/gownsnxdbvilzje/Screenshot%202014-04-06%2023.33.35.png
No cutesy messages, but it seems to address the sentiment of this thread. I truncated Ed’s tagline for space reasons (needs was dangling on the next line). The screenshot above is from my local - I didn’t commit anything yet.
Here is the text if anyone wants to make suggestions/edits (Tim!?):
The open source API Backend for your app
As easy as a LAMP stack, but built specifically for mobile. Build Apps in record time and stop wasting time with server-side code. Complete SDKs for iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, and PHP. Open source since 2011.
Rod
--
Rod Simpson
@rockerston
rodsimpson.com
On April 2, 2014 at 11:05:41 AM, Ed Anuff (ed@anuff.com) wrote:
I'd recommend we have a umbrella tagline like "Usergrid: the open source
API Backend for everything your app needs" and then maybe underneath it on
the website maybe some sort of sub-heading where we can rotate through
cutesy messages like "All your BaaS belong to us" and "The BaaS not made
for hipsters" or whatever, rather than being the lead-with message be the
humorous one. People are seeing the importance of open source BaaS in
light of some of the recent BaaS shutdowns, so we should be full out there
with the fact that we're the most robust, scalable, and extensible open
source BaaS system that you can always depend on.
On Wed, Apr 2, 2014 at 9:15 AM, Alex Karasulu <ak...@apache.org> wrote:
> On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
>
> > Brainstorming...
> >
> > "Write an app, not a server."
> >
> >
> I like this one. ;)
>
>
> > "The silver-lining for your mobile cloud."
> >
> > "All your BaaS are belong to you."
> >
> > S
> >
> > On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org> wrote:
> >
> > > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com>
> wrote:
> > >
> > > SNIP
> > >
> > >
> > >> "A scalable API in a box, that is easy to install, suitable for small
> to
> > >> large development shops, allowing you to build mobile apps in record
> > time
> > >> and support them when they go viral."
> > >>
> > >> "For front-end developers, it aims to simplify the development process
> > by
> > >> enabling them to rapidly build and operate mobile and web applications
> > >> without requiring backend expertise."
> > >>
> > >>
> > > SNIP
> > >
> > > How about adding a catchy slogan in addition to the overall marketing
> > > message. Something like, "UG Stack: the LAMP stack-like alternative for
> > the
> > > Cloud." ? This is a poor example but it's just to demonstrate a concept
> > > that I'm sure others can forge better than I. Basically UG stack does
> > what
> > > LAMP did for client server, as a free and easy to use RAD environment
> for
> > > the cloud. How can we encode that into a catchy slogan?
> > >
> > > --
> > > Best Regards,
> > > -- Alex
> >
> >
>
>
> --
> Best Regards,
> -- Alex
>
Re: Usergrid marketing message
Posted by Shawn Feldman <sh...@gmail.com>.
does “you run yourself” sound redundant?
--
Shawn
On April 10, 2014 at 2:02:04 PM, Rod Simpson (rod@rodsimpson.com) wrote:
Ok, here is the final. Speak up if this doesn’t work!
The BaaS Framework you run yourself
Build Apps not Servers! Whether you need to support one App or a hundred, Usergrid is your backend. As easy as a LAMP stack, but built for mobile. Get Apps to production in record time and stop wasting cycles writing server-side code.
Complete SDKs for iOS, Android, HTML5/JS, Node.js, Ruby, Rails, Java, .NET, and PHP. Open source since 2011.
Will look like this:
https://www.dropbox.com/s/xalmzjg1r8gnfco/Screenshot%202014-04-10%2014.00.19.png
--
Rod Simpson
@rockerston
rodsimpson.com
On April 6, 2014 at 11:37:19 PM, Rod Simpson (rod@rodsimpson.com) wrote:
What about something like this:
https://www.dropbox.com/s/gownsnxdbvilzje/Screenshot%202014-04-06%2023.33.35.png
No cutesy messages, but it seems to address the sentiment of this thread. I truncated Ed’s tagline for space reasons (needs was dangling on the next line). The screenshot above is from my local - I didn’t commit anything yet.
Here is the text if anyone wants to make suggestions/edits (Tim!?):
The open source API Backend for your app
As easy as a LAMP stack, but built specifically for mobile. Build Apps in record time and stop wasting time with server-side code. Complete SDKs for iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, and PHP. Open source since 2011.
Rod
--
Rod Simpson
@rockerston
rodsimpson.com
On April 2, 2014 at 11:05:41 AM, Ed Anuff (ed@anuff.com) wrote:
I'd recommend we have a umbrella tagline like "Usergrid: the open source
API Backend for everything your app needs" and then maybe underneath it on
the website maybe some sort of sub-heading where we can rotate through
cutesy messages like "All your BaaS belong to us" and "The BaaS not made
for hipsters" or whatever, rather than being the lead-with message be the
humorous one. People are seeing the importance of open source BaaS in
light of some of the recent BaaS shutdowns, so we should be full out there
with the fact that we're the most robust, scalable, and extensible open
source BaaS system that you can always depend on.
On Wed, Apr 2, 2014 at 9:15 AM, Alex Karasulu <ak...@apache.org> wrote:
> On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
>
> > Brainstorming...
> >
> > "Write an app, not a server."
> >
> >
> I like this one. ;)
>
>
> > "The silver-lining for your mobile cloud."
> >
> > "All your BaaS are belong to you."
> >
> > S
> >
> > On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org> wrote:
> >
> > > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com>
> wrote:
> > >
> > > SNIP
> > >
> > >
> > >> "A scalable API in a box, that is easy to install, suitable for small
> to
> > >> large development shops, allowing you to build mobile apps in record
> > time
> > >> and support them when they go viral."
> > >>
> > >> "For front-end developers, it aims to simplify the development process
> > by
> > >> enabling them to rapidly build and operate mobile and web applications
> > >> without requiring backend expertise."
> > >>
> > >>
> > > SNIP
> > >
> > > How about adding a catchy slogan in addition to the overall marketing
> > > message. Something like, "UG Stack: the LAMP stack-like alternative for
> > the
> > > Cloud." ? This is a poor example but it's just to demonstrate a concept
> > > that I'm sure others can forge better than I. Basically UG stack does
> > what
> > > LAMP did for client server, as a free and easy to use RAD environment
> for
> > > the cloud. How can we encode that into a catchy slogan?
> > >
> > > --
> > > Best Regards,
> > > -- Alex
> >
> >
>
>
> --
> Best Regards,
> -- Alex
>
Re: Usergrid marketing message
Posted by George Reyes <gr...@apigee.com>.
I liked "The BaaS Framework that you control" . Gives the users a feeling
of certainty that they can use UG however they need to use it.
-George
On Thu, Apr 10, 2014 at 1:16 PM, Jake Farrell <jf...@apache.org> wrote:
> Hey Rod
> Can you please add a trademark to the final version for
>
> http://www.apache.org/foundation/marks/pmcs.html#graphics
>
> -Jake
>
>
>
> On Thu, Apr 10, 2014 at 4:01 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
>
> > Ok, here is the final. Speak up if this doesn't work!
> >
> > The BaaS Framework you run yourself
> >
> > Build Apps not Servers! Whether you need to support one App or a hundred,
> > Usergrid is your backend. As easy as a LAMP stack, but built for mobile.
> > Get Apps to production in record time and stop wasting cycles writing
> > server-side code.
> >
> > Complete SDKs for iOS, Android, HTML5/JS, Node.js, Ruby, Rails, Java,
> > .NET, and PHP. Open source since 2011.
> >
> > Will look like this:
> >
> >
> >
> https://www.dropbox.com/s/xalmzjg1r8gnfco/Screenshot%202014-04-10%2014.00.19.png
> >
> >
> >
> > --
> > Rod Simpson
> > @rockerston
> > rodsimpson.com
> >
> > On April 6, 2014 at 11:37:19 PM, Rod Simpson (rod@rodsimpson.com) wrote:
> >
> > What about something like this:
> >
> >
> >
> https://www.dropbox.com/s/gownsnxdbvilzje/Screenshot%202014-04-06%2023.33.35.png
> >
> > No cutesy messages, but it seems to address the sentiment of this thread.
> > I truncated Ed's tagline for space reasons (needs was dangling on the
> next
> > line). The screenshot above is from my local - I didn't commit anything
> > yet.
> >
> > Here is the text if anyone wants to make suggestions/edits (Tim!?):
> >
> > The open source API Backend for your app
> >
> > As easy as a LAMP stack, but built specifically for mobile. Build Apps in
> > record time and stop wasting time with server-side code. Complete SDKs
> for
> > iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, and PHP. Open source
> > since 2011.
> >
> >
> >
> > Rod
> > --
> > Rod Simpson
> > @rockerston
> > rodsimpson.com
> >
> > On April 2, 2014 at 11:05:41 AM, Ed Anuff (ed@anuff.com) wrote:
> >
> > I'd recommend we have a umbrella tagline like "Usergrid: the open source
> > API Backend for everything your app needs" and then maybe underneath it
> on
> > the website maybe some sort of sub-heading where we can rotate through
> > cutesy messages like "All your BaaS belong to us" and "The BaaS not made
> > for hipsters" or whatever, rather than being the lead-with message be the
> > humorous one. People are seeing the importance of open source BaaS in
> > light of some of the recent BaaS shutdowns, so we should be full out
> there
> > with the fact that we're the most robust, scalable, and extensible open
> > source BaaS system that you can always depend on.
> >
> >
> > On Wed, Apr 2, 2014 at 9:15 AM, Alex Karasulu <ak...@apache.org>
> > wrote:
> >
> > > On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
> > >
> > > > Brainstorming...
> > > >
> > > > "Write an app, not a server."
> > > >
> > > >
> > > I like this one. ;)
> > >
> > >
> > > > "The silver-lining for your mobile cloud."
> > > >
> > > > "All your BaaS are belong to you."
> > > >
> > > > S
> > > >
> > > > On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org>
> > wrote:
> > > >
> > > > > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com>
> > > wrote:
> > > > >
> > > > > SNIP
> > > > >
> > > > >
> > > > >> "A scalable API in a box, that is easy to install, suitable for
> > small
> > > to
> > > > >> large development shops, allowing you to build mobile apps in
> record
> > > > time
> > > > >> and support them when they go viral."
> > > > >>
> > > > >> "For front-end developers, it aims to simplify the development
> > process
> > > > by
> > > > >> enabling them to rapidly build and operate mobile and web
> > applications
> > > > >> without requiring backend expertise."
> > > > >>
> > > > >>
> > > > > SNIP
> > > > >
> > > > > How about adding a catchy slogan in addition to the overall
> marketing
> > > > > message. Something like, "UG Stack: the LAMP stack-like alternative
> > for
> > > > the
> > > > > Cloud." ? This is a poor example but it's just to demonstrate a
> > concept
> > > > > that I'm sure others can forge better than I. Basically UG stack
> does
> > > > what
> > > > > LAMP did for client server, as a free and easy to use RAD
> environment
> > > for
> > > > > the cloud. How can we encode that into a catchy slogan?
> > > > >
> > > > > --
> > > > > Best Regards,
> > > > > -- Alex
> > > >
> > > >
> > >
> > >
> > > --
> > > Best Regards,
> > > -- Alex
> > >
> >
>
Re: Usergrid marketing message
Posted by Jake Farrell <jf...@apache.org>.
Hey Rod
Can you please add a trademark to the final version for
http://www.apache.org/foundation/marks/pmcs.html#graphics
-Jake
On Thu, Apr 10, 2014 at 4:01 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
> Ok, here is the final. Speak up if this doesn't work!
>
> The BaaS Framework you run yourself
>
> Build Apps not Servers! Whether you need to support one App or a hundred,
> Usergrid is your backend. As easy as a LAMP stack, but built for mobile.
> Get Apps to production in record time and stop wasting cycles writing
> server-side code.
>
> Complete SDKs for iOS, Android, HTML5/JS, Node.js, Ruby, Rails, Java,
> .NET, and PHP. Open source since 2011.
>
> Will look like this:
>
>
> https://www.dropbox.com/s/xalmzjg1r8gnfco/Screenshot%202014-04-10%2014.00.19.png
>
>
>
> --
> Rod Simpson
> @rockerston
> rodsimpson.com
>
> On April 6, 2014 at 11:37:19 PM, Rod Simpson (rod@rodsimpson.com) wrote:
>
> What about something like this:
>
>
> https://www.dropbox.com/s/gownsnxdbvilzje/Screenshot%202014-04-06%2023.33.35.png
>
> No cutesy messages, but it seems to address the sentiment of this thread.
> I truncated Ed's tagline for space reasons (needs was dangling on the next
> line). The screenshot above is from my local - I didn't commit anything
> yet.
>
> Here is the text if anyone wants to make suggestions/edits (Tim!?):
>
> The open source API Backend for your app
>
> As easy as a LAMP stack, but built specifically for mobile. Build Apps in
> record time and stop wasting time with server-side code. Complete SDKs for
> iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, and PHP. Open source
> since 2011.
>
>
>
> Rod
> --
> Rod Simpson
> @rockerston
> rodsimpson.com
>
> On April 2, 2014 at 11:05:41 AM, Ed Anuff (ed@anuff.com) wrote:
>
> I'd recommend we have a umbrella tagline like "Usergrid: the open source
> API Backend for everything your app needs" and then maybe underneath it on
> the website maybe some sort of sub-heading where we can rotate through
> cutesy messages like "All your BaaS belong to us" and "The BaaS not made
> for hipsters" or whatever, rather than being the lead-with message be the
> humorous one. People are seeing the importance of open source BaaS in
> light of some of the recent BaaS shutdowns, so we should be full out there
> with the fact that we're the most robust, scalable, and extensible open
> source BaaS system that you can always depend on.
>
>
> On Wed, Apr 2, 2014 at 9:15 AM, Alex Karasulu <ak...@apache.org>
> wrote:
>
> > On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
> >
> > > Brainstorming...
> > >
> > > "Write an app, not a server."
> > >
> > >
> > I like this one. ;)
> >
> >
> > > "The silver-lining for your mobile cloud."
> > >
> > > "All your BaaS are belong to you."
> > >
> > > S
> > >
> > > On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org>
> wrote:
> > >
> > > > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com>
> > wrote:
> > > >
> > > > SNIP
> > > >
> > > >
> > > >> "A scalable API in a box, that is easy to install, suitable for
> small
> > to
> > > >> large development shops, allowing you to build mobile apps in record
> > > time
> > > >> and support them when they go viral."
> > > >>
> > > >> "For front-end developers, it aims to simplify the development
> process
> > > by
> > > >> enabling them to rapidly build and operate mobile and web
> applications
> > > >> without requiring backend expertise."
> > > >>
> > > >>
> > > > SNIP
> > > >
> > > > How about adding a catchy slogan in addition to the overall marketing
> > > > message. Something like, "UG Stack: the LAMP stack-like alternative
> for
> > > the
> > > > Cloud." ? This is a poor example but it's just to demonstrate a
> concept
> > > > that I'm sure others can forge better than I. Basically UG stack does
> > > what
> > > > LAMP did for client server, as a free and easy to use RAD environment
> > for
> > > > the cloud. How can we encode that into a catchy slogan?
> > > >
> > > > --
> > > > Best Regards,
> > > > -- Alex
> > >
> > >
> >
> >
> > --
> > Best Regards,
> > -- Alex
> >
>
Re: Usergrid marketing message
Posted by Rod Simpson <ro...@rodsimpson.com>.
Ok, here is the final. Speak up if this doesn’t work!
The BaaS Framework you run yourself
Build Apps not Servers! Whether you need to support one App or a hundred, Usergrid is your backend. As easy as a LAMP stack, but built for mobile. Get Apps to production in record time and stop wasting cycles writing server-side code.
Complete SDKs for iOS, Android, HTML5/JS, Node.js, Ruby, Rails, Java, .NET, and PHP. Open source since 2011.
Will look like this:
https://www.dropbox.com/s/xalmzjg1r8gnfco/Screenshot%202014-04-10%2014.00.19.png
--
Rod Simpson
@rockerston
rodsimpson.com
On April 6, 2014 at 11:37:19 PM, Rod Simpson (rod@rodsimpson.com) wrote:
What about something like this:
https://www.dropbox.com/s/gownsnxdbvilzje/Screenshot%202014-04-06%2023.33.35.png
No cutesy messages, but it seems to address the sentiment of this thread. I truncated Ed’s tagline for space reasons (needs was dangling on the next line). The screenshot above is from my local - I didn’t commit anything yet.
Here is the text if anyone wants to make suggestions/edits (Tim!?):
The open source API Backend for your app
As easy as a LAMP stack, but built specifically for mobile. Build Apps in record time and stop wasting time with server-side code. Complete SDKs for iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, and PHP. Open source since 2011.
Rod
--
Rod Simpson
@rockerston
rodsimpson.com
On April 2, 2014 at 11:05:41 AM, Ed Anuff (ed@anuff.com) wrote:
I'd recommend we have a umbrella tagline like "Usergrid: the open source
API Backend for everything your app needs" and then maybe underneath it on
the website maybe some sort of sub-heading where we can rotate through
cutesy messages like "All your BaaS belong to us" and "The BaaS not made
for hipsters" or whatever, rather than being the lead-with message be the
humorous one. People are seeing the importance of open source BaaS in
light of some of the recent BaaS shutdowns, so we should be full out there
with the fact that we're the most robust, scalable, and extensible open
source BaaS system that you can always depend on.
On Wed, Apr 2, 2014 at 9:15 AM, Alex Karasulu <ak...@apache.org> wrote:
> On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
>
> > Brainstorming...
> >
> > "Write an app, not a server."
> >
> >
> I like this one. ;)
>
>
> > "The silver-lining for your mobile cloud."
> >
> > "All your BaaS are belong to you."
> >
> > S
> >
> > On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org> wrote:
> >
> > > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com>
> wrote:
> > >
> > > SNIP
> > >
> > >
> > >> "A scalable API in a box, that is easy to install, suitable for small
> to
> > >> large development shops, allowing you to build mobile apps in record
> > time
> > >> and support them when they go viral."
> > >>
> > >> "For front-end developers, it aims to simplify the development process
> > by
> > >> enabling them to rapidly build and operate mobile and web applications
> > >> without requiring backend expertise."
> > >>
> > >>
> > > SNIP
> > >
> > > How about adding a catchy slogan in addition to the overall marketing
> > > message. Something like, "UG Stack: the LAMP stack-like alternative for
> > the
> > > Cloud." ? This is a poor example but it's just to demonstrate a concept
> > > that I'm sure others can forge better than I. Basically UG stack does
> > what
> > > LAMP did for client server, as a free and easy to use RAD environment
> for
> > > the cloud. How can we encode that into a catchy slogan?
> > >
> > > --
> > > Best Regards,
> > > -- Alex
> >
> >
>
>
> --
> Best Regards,
> -- Alex
>
Re: Usergrid marketing message
Posted by Rod Simpson <ro...@rodsimpson.com>.
What about something like this:
https://www.dropbox.com/s/gownsnxdbvilzje/Screenshot%202014-04-06%2023.33.35.png
No cutesy messages, but it seems to address the sentiment of this thread. I truncated Ed’s tagline for space reasons (needs was dangling on the next line). The screenshot above is from my local - I didn’t commit anything yet.
Here is the text if anyone wants to make suggestions/edits (Tim!?):
The open source API Backend for your app
As easy as a LAMP stack, but built specifically for mobile. Build Apps in record time and stop wasting time with server-side code. Complete SDKs for iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, and PHP. Open source since 2011.
Rod
--
Rod Simpson
@rockerston
rodsimpson.com
On April 2, 2014 at 11:05:41 AM, Ed Anuff (ed@anuff.com) wrote:
I'd recommend we have a umbrella tagline like "Usergrid: the open source
API Backend for everything your app needs" and then maybe underneath it on
the website maybe some sort of sub-heading where we can rotate through
cutesy messages like "All your BaaS belong to us" and "The BaaS not made
for hipsters" or whatever, rather than being the lead-with message be the
humorous one. People are seeing the importance of open source BaaS in
light of some of the recent BaaS shutdowns, so we should be full out there
with the fact that we're the most robust, scalable, and extensible open
source BaaS system that you can always depend on.
On Wed, Apr 2, 2014 at 9:15 AM, Alex Karasulu <ak...@apache.org> wrote:
> On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
>
> > Brainstorming...
> >
> > "Write an app, not a server."
> >
> >
> I like this one. ;)
>
>
> > "The silver-lining for your mobile cloud."
> >
> > "All your BaaS are belong to you."
> >
> > S
> >
> > On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org> wrote:
> >
> > > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com>
> wrote:
> > >
> > > SNIP
> > >
> > >
> > >> "A scalable API in a box, that is easy to install, suitable for small
> to
> > >> large development shops, allowing you to build mobile apps in record
> > time
> > >> and support them when they go viral."
> > >>
> > >> "For front-end developers, it aims to simplify the development process
> > by
> > >> enabling them to rapidly build and operate mobile and web applications
> > >> without requiring backend expertise."
> > >>
> > >>
> > > SNIP
> > >
> > > How about adding a catchy slogan in addition to the overall marketing
> > > message. Something like, "UG Stack: the LAMP stack-like alternative for
> > the
> > > Cloud." ? This is a poor example but it's just to demonstrate a concept
> > > that I'm sure others can forge better than I. Basically UG stack does
> > what
> > > LAMP did for client server, as a free and easy to use RAD environment
> for
> > > the cloud. How can we encode that into a catchy slogan?
> > >
> > > --
> > > Best Regards,
> > > -- Alex
> >
> >
>
>
> --
> Best Regards,
> -- Alex
>
Re: Usergrid marketing message
Posted by Ed Anuff <ed...@anuff.com>.
I'd recommend we have a umbrella tagline like "Usergrid: the open source
API Backend for everything your app needs" and then maybe underneath it on
the website maybe some sort of sub-heading where we can rotate through
cutesy messages like "All your BaaS belong to us" and "The BaaS not made
for hipsters" or whatever, rather than being the lead-with message be the
humorous one. People are seeing the importance of open source BaaS in
light of some of the recent BaaS shutdowns, so we should be full out there
with the fact that we're the most robust, scalable, and extensible open
source BaaS system that you can always depend on.
On Wed, Apr 2, 2014 at 9:15 AM, Alex Karasulu <ak...@apache.org> wrote:
> On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
>
> > Brainstorming...
> >
> > "Write an app, not a server."
> >
> >
> I like this one. ;)
>
>
> > "The silver-lining for your mobile cloud."
> >
> > "All your BaaS are belong to you."
> >
> > S
> >
> > On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org> wrote:
> >
> > > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com>
> wrote:
> > >
> > > SNIP
> > >
> > >
> > >> "A scalable API in a box, that is easy to install, suitable for small
> to
> > >> large development shops, allowing you to build mobile apps in record
> > time
> > >> and support them when they go viral."
> > >>
> > >> "For front-end developers, it aims to simplify the development process
> > by
> > >> enabling them to rapidly build and operate mobile and web applications
> > >> without requiring backend expertise."
> > >>
> > >>
> > > SNIP
> > >
> > > How about adding a catchy slogan in addition to the overall marketing
> > > message. Something like, "UG Stack: the LAMP stack-like alternative for
> > the
> > > Cloud." ? This is a poor example but it's just to demonstrate a concept
> > > that I'm sure others can forge better than I. Basically UG stack does
> > what
> > > LAMP did for client server, as a free and easy to use RAD environment
> for
> > > the cloud. How can we encode that into a catchy slogan?
> > >
> > > --
> > > Best Regards,
> > > -- Alex
> >
> >
>
>
> --
> Best Regards,
> -- Alex
>
Re: Usergrid marketing message
Posted by Alex Karasulu <ak...@apache.org>.
On Wed, Apr 2, 2014 at 6:32 PM, Scott Ganyo <sc...@ganyo.com> wrote:
> Brainstorming...
>
> "Write an app, not a server."
>
>
I like this one. ;)
> "The silver-lining for your mobile cloud."
>
> "All your BaaS are belong to you."
>
> S
>
> On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org> wrote:
>
> > On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
> >
> > SNIP
> >
> >
> >> "A scalable API in a box, that is easy to install, suitable for small to
> >> large development shops, allowing you to build mobile apps in record
> time
> >> and support them when they go viral."
> >>
> >> "For front-end developers, it aims to simplify the development process
> by
> >> enabling them to rapidly build and operate mobile and web applications
> >> without requiring backend expertise."
> >>
> >>
> > SNIP
> >
> > How about adding a catchy slogan in addition to the overall marketing
> > message. Something like, "UG Stack: the LAMP stack-like alternative for
> the
> > Cloud." ? This is a poor example but it's just to demonstrate a concept
> > that I'm sure others can forge better than I. Basically UG stack does
> what
> > LAMP did for client server, as a free and easy to use RAD environment for
> > the cloud. How can we encode that into a catchy slogan?
> >
> > --
> > Best Regards,
> > -- Alex
>
>
--
Best Regards,
-- Alex
Re: Usergrid marketing message
Posted by Scott Ganyo <sc...@ganyo.com>.
Brainstorming...
“Write an app, not a server."
“The silver-lining for your mobile cloud."
"All your BaaS are belong to you.”
S
On Apr 2, 2014, at 6:55 AM, Alex Karasulu <ak...@apache.org> wrote:
> On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
>
> SNIP
>
>
>> "A scalable API in a box, that is easy to install, suitable for small to
>> large development shops, allowing you to build mobile apps in record time
>> and support them when they go viral."
>>
>> "For front-end developers, it aims to simplify the development process by
>> enabling them to rapidly build and operate mobile and web applications
>> without requiring backend expertise."
>>
>>
> SNIP
>
> How about adding a catchy slogan in addition to the overall marketing
> message. Something like, "UG Stack: the LAMP stack-like alternative for the
> Cloud." ? This is a poor example but it's just to demonstrate a concept
> that I'm sure others can forge better than I. Basically UG stack does what
> LAMP did for client server, as a free and easy to use RAD environment for
> the cloud. How can we encode that into a catchy slogan?
>
> --
> Best Regards,
> -- Alex
Re: Usergrid marketing message
Posted by Alex Karasulu <ak...@apache.org>.
On Wed, Apr 2, 2014 at 4:21 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
SNIP
> "A scalable API in a box, that is easy to install, suitable for small to
> large development shops, allowing you to build mobile apps in record time
> and support them when they go viral."
>
> "For front-end developers, it aims to simplify the development process by
> enabling them to rapidly build and operate mobile and web applications
> without requiring backend expertise."
>
>
SNIP
How about adding a catchy slogan in addition to the overall marketing
message. Something like, "UG Stack: the LAMP stack-like alternative for the
Cloud." ? This is a poor example but it's just to demonstrate a concept
that I'm sure others can forge better than I. Basically UG stack does what
LAMP did for client server, as a free and easy to use RAD environment for
the cloud. How can we encode that into a catchy slogan?
--
Best Regards,
-- Alex
Re: Usergrid marketing message
Posted by Rod Simpson <ro...@rodsimpson.com>.
Ed, Tim, (and anyone else) can you chime in and help us craft a suitable marketing message?
"A scalable API in a box, that is easy to install, suitable for small to large development shops, allowing you to build mobile apps in record time and support them when they go viral.”
"For front-end developers, it aims to simplify the development process by enabling them to rapidly build and operate mobile and web applications without requiring backend expertise.”
Lieven,
Thanks for chiming in. I agree that this statement is inaccurate and should be changed:
'enabling access to legacy backend systems via a REST API'
--
Rod Simpson
@rockerston
rodsimpson.com
On March 30, 2014 at 1:44:04 PM, Lieven Govaerts (lgo@apache.org) wrote:
On Thu, Mar 27, 2014 at 7:44 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
> All,
>
> I am wondering if we should tweak our marketing message a little bit (looking for help from Tim especially!). We currently say this at the top of the site:
>
> "Designed for multi-tenancy & operational predictability. Built on Java 7, Jersey & Apache Cassandra, with SDKs for iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, PHP -- and so much more. Open source since 2011."
>
> Which to me sounds great, but i'm not sure if it really sends the right message. It seems like there are really two market segments who might be interested in running Usergrid:
>
> 1. Lone developers or small to medium dev shops who want to run a single-tenant API to build their mobile / web app against.
> 2. Large enterprise customers who want to run a multi-tenant BaaS
>
I'd count myself in your first group of interested people, and I can
confirm that to me the header on the usergrid website does not explain
correctly why I would be interested in UserGrid.
The original incubator proposal explains this much clearer:
" For front-end developers, it aims to simplify the development
process by enabling them to rapidly build and operate mobile and web
applications without requiring backend expertise."
Another message that I find missing, is the 'enabling access to legacy
backend systems via a REST API' (...). Or is this the value added by
Apigee's offering on top of UserGrid? I'm asking because it isn't
clear to me how the integration between UserGrid and backend systems
work, if at all possible.
Lieven
> I would further argue that in order for us to succeed at 2, we need to embrace 1 and make it a really awesome experience (we are already talking about solving barrier to entry problem on the other thread).
>
> So back to the marketing message. If it is true that 2 will follow 1 (e.b. lots of lone devs and small shops adopting us as the defacto mobile platform will cause the Rackspaces and Hostgators of the world to want to offer hosted UG solutions), then should we focus a bit more on 1? Should we rework the message to paint ourselves as a solution in that light?
>
> "A scalable API in a box, that is easy to install, suitable for small to large development shops, allowing you to build mobile apps in record speed and support them when they go viral."
>
> Obviously I'm not a marketing guy so that needs work. But the basic message is that UG is for everyone, not just big enterprise companies that want to run a BaaS.
>
> In fact, is BaaS even the right acronym? Usergrid is the the LAMP stack of the mobile world. BaaS sounds like a big thing that enterprise companies install, not something that lone developers and small shops should use.
>
> Thoughts?
>
>
>
>
>
>
>
> --
> Rod Simpson
> @rockerston
> rodsimpson.com
Re: Usergrid marketing message
Posted by Lieven Govaerts <lg...@apache.org>.
On Thu, Mar 27, 2014 at 7:44 PM, Rod Simpson <ro...@rodsimpson.com> wrote:
> All,
>
> I am wondering if we should tweak our marketing message a little bit (looking for help from Tim especially!). We currently say this at the top of the site:
>
> "Designed for multi-tenancy & operational predictability. Built on Java 7, Jersey & Apache Cassandra, with SDKs for iOS, Android, HTML5/JS, node.js, Ruby, Java, .NET, PHP -- and so much more. Open source since 2011."
>
> Which to me sounds great, but i'm not sure if it really sends the right message. It seems like there are really two market segments who might be interested in running Usergrid:
>
> 1. Lone developers or small to medium dev shops who want to run a single-tenant API to build their mobile / web app against.
> 2. Large enterprise customers who want to run a multi-tenant BaaS
>
I'd count myself in your first group of interested people, and I can
confirm that to me the header on the usergrid website does not explain
correctly why I would be interested in UserGrid.
The original incubator proposal explains this much clearer:
" For front-end developers, it aims to simplify the development
process by enabling them to rapidly build and operate mobile and web
applications without requiring backend expertise."
Another message that I find missing, is the 'enabling access to legacy
backend systems via a REST API' (...). Or is this the value added by
Apigee's offering on top of UserGrid? I'm asking because it isn't
clear to me how the integration between UserGrid and backend systems
work, if at all possible.
Lieven
> I would further argue that in order for us to succeed at 2, we need to embrace 1 and make it a really awesome experience (we are already talking about solving barrier to entry problem on the other thread).
>
> So back to the marketing message. If it is true that 2 will follow 1 (e.b. lots of lone devs and small shops adopting us as the defacto mobile platform will cause the Rackspaces and Hostgators of the world to want to offer hosted UG solutions), then should we focus a bit more on 1? Should we rework the message to paint ourselves as a solution in that light?
>
> "A scalable API in a box, that is easy to install, suitable for small to large development shops, allowing you to build mobile apps in record speed and support them when they go viral."
>
> Obviously I'm not a marketing guy so that needs work. But the basic message is that UG is for everyone, not just big enterprise companies that want to run a BaaS.
>
> In fact, is BaaS even the right acronym? Usergrid is the the LAMP stack of the mobile world. BaaS sounds like a big thing that enterprise companies install, not something that lone developers and small shops should use.
>
> Thoughts?
>
>
>
>
>
>
>
> --
> Rod Simpson
> @rockerston
> rodsimpson.com