Re: [DISCUSS] Proposing a new Apache Tephra logo

[Andreas Neumann <an...@apache.org>]

Just recently Apache Spot went into incubation. It also features a dog as
the logo. Is that something to worry about?

http://spot.incubator.apache.org/

On Wed, Sep 14, 2016 at 2:02 PM, Gokul Gunasekaran <go...@apache.org> wrote:

> +1 on the new logo! Thank you Poorna.
>
> On Wed, Sep 14, 2016 at 11:03 AM, Poorna Chandra <po...@apache.org>
> wrote:
>
> > Hello all,
> >
> > One of the common feedback that we get when talking to users is that the
> > Apache Tephra logo is abstract, and does not immediately connect to the
> > project. Also the logo doesn't really fit in with the other projects in
> the
> > "zoo" of the Hadoop ecosystem.
> >
> > One of the things we have wanted to do for a while was to update the
> logo,
> > and with the recent move into incubator, we figured it was good timing to
> > develop and propose a new logo for the project moving forward.
> >
> > While designing the new logo, we thought it would be ideal for the new
> logo
> > to embrace an animal of some sort. In addition to an animal, we wanted it
> > to somehow connect back to what Tephra is all about: maintaining
> > consistency.
> >
> > There aren't many consistent things in the animal kingdom, but we honed
> in
> > around a particular idea. We've ended up in the current proposed logo
> > design with a dog (specifically, a border collie or similar herding
> breed).
> > The logo is attached to JIRA TEPHRA-183 [1]
> >
> > The notion is that a herding dog is used by a herder to maintain order
> and
> > consistency amongst the flock. It is in some way an enforcer of
> > consistency, under control of the herder, but in a way that abstracts
> much
> > of the hard work and details away from the herder.
> >
> > The dog in a stalking position shows it in action and enforcing order
> > across the herd.
> >
> > We are open to suggestions and improvements.
> >
> > The design was done by the in-house designer at Cask, and the logo and
> > rights will be donated to the ASF.
> >
> > Thanks,
> > Poorna.
> >
> > [1] - https://issues.apache.org/jira/browse/TEPHRA-183
> >
>