ApacheCon EU 2012 OFBiz track tag line

[Pierre Smits <pi...@gmail.com>]

Dear all,

Currently we have following tag line associated with the OFBiz track at the
ApacheCon EU 2012 event (See http://www.apachecon.eu/ )

"The not so obvious Apache project"

As we (the intended presentation givers) discussed this during the
strategic track confcall monday evening, we feel that we want a better tag
line to describe OFBiz in one sentence to the audience. So, we invite you
to give us suggestions what a better tagline could be.

What is, in your opinion, a batter catch phrase or tagline (one sentence)
to promote OFBiz better at the upcoming event?

>From the submissions we'll create a shortlist and select the best one.

Regards,

Pierre

Re: ApacheCon EU 2012 OFBiz track tag line

[Pierre Smits <pi...@gmail.com>]

It is not about the target audience of the tagline, but about the intended
audience of the event (in general) and of the OFBiz track (in particular).

Of course, the majority of the potential visitors will be developers as
this is an Apache hosted event and it is about bringing the projects into
focus of the audience. But according to the website, it is also intended
for users. People I spoke to said they know of some clients to visit the
event.

This is about creating a coherent message to the intended audience. For
now, and possibly in the future. And using that in promotion activities and
creating awareness.

Pierre

Re: ApacheCon EU 2012 OFBiz track tag line

[Hans Bakker <ma...@antwebsystems.com>]

On 08/01/2012 03:22 PM, Pierre Smits wrote:
> To kick it of:
>
> My suggestion for the tagline or catch phrase:
>
> - eBusiness Solutions the Apache Way.
>
> Regards,
>
> Pierre
>
It depends on your target audience of the tagline

If it is a future customer:

OFBiz the flexible ERP/CRM solution

Re: ApacheCon EU 2012 OFBiz track tag line

[Pierre Smits <pi...@gmail.com>]

To kick it of:

My suggestion for the tagline or catch phrase:

- eBusiness Solutions the Apache Way.

Regards,

Pierre