Marketing catch phrase for a promoting James website

[Laura Royet <lr...@linagora.com>]

Hi

I am currently working on a promoting website for James, something that 
would look like http://mesos.apache.org/ or https://www.docker.com/ 
websites to make it easier for someone reaching james.apache.org to 
understand what he can do with it. I work closely with Antoine, Benoit, 
Matthieu & Raphael to make that happen in time for James 3.0.

I would need your comment about the following marketing catch phrase 
I've found (this one is supposed to represent the first and most visible 
definition of James appearing on this website)  :

� The Apache James Project aims at providing a a modern Mail Server 
product running on the JVM that promotes open standards. It's built from 
components so good that other projects integrate them too. Finally, it 
aims at being a toolkit to build your own unique Mail Service with 
minimal effort. �

Thanks in advance for your answer.

Regards,

Laura Royet

Re: Marketing catch phrase for a promoting James website

[Matthieu Baechler <mb...@linagora.com>]

Thank you Michael for your answer. My comments bellow.


On 09/13/2016 10:21 AM, Michael Bailly wrote:
> Let me try... disclaimer: I have never been a marketing kingpin
>
> "Apache James is a highly scalable, customizable, Open Source email 
> server. It is propelled by Java and promotes open standards."
Ok, James in its current state is not highly scalable, I think we should 
not trigger to much expectation about that.

Customizable sounds too restrictive : I would really like to emphasis 
the fact James can be instantiated as a backup imap store, as a smart 
SMTP relay, a full mail server and everything you can think about. Maybe 
customizable is enough, but I'm not sure. WDYT ?

Open Source is definitely too restrictive : it's free software (as in 
beer and as in speech)

Finally, it's just a detail, but I would not like to close the door to 
other JVM languages, so I prefer to say JVM rather than Java.

>
> Thank you Laura to take care of the James website !

+1

-- 
Matthieu Baechler

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Re: Marketing catch phrase for a promoting James website

[Michael Bailly <mb...@linagora.com>]

Let me try... disclaimer: I have never been a marketing kingpin

"Apache James is a highly scalable, customizable, Open Source email 
server. It is propelled by Java and promotes open standards."

Thank you Laura to take care of the James website !

++

Le 13/09/2016 09:55, Laura Royet a �crit :
> Hi
>
> I am currently working on a promoting website for James, something 
> that would look like http://mesos.apache.org/ or 
> https://www.docker.com/ websites to make it easier for someone 
> reaching james.apache.org to understand what he can do with it. I work 
> closely with Antoine, Benoit, Matthieu & Raphael to make that happen 
> in time for James 3.0.
>
> I would need your comment about the following marketing catch phrase 
> I've found (this one is supposed to represent the first and most 
> visible definition of James appearing on this website)  :
>
> � The Apache James Project aims at providing a a modern Mail Server 
> product running on the JVM that promotes open standards. It's built 
> from components so good that other projects integrate them too. 
> Finally, it aims at being a toolkit to build your own unique Mail 
> Service with minimal effort. �
>
> Thanks in advance for your answer.
>
> Regards,
>
> Laura Royet
>
>

-- 
Michael BAILLY
Manager Equipe OpenPaaS

Tel: 06 60 30 21 16
LINAGORA, 80 rue Roque de Fillol - 92800 PUTEAUX

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