Apache Cassandra Publicity & Marketing Group - Cassandra Summit Asks

[Molly Monroy <mo...@constantia.io>]

Hello All: I will be supporting the publicity & marketing working group
along with my colleagues at Constantia, which partners with Cassandra for
publicity and marketing. For those of you I haven't met yet, I look forward
to working with you!


For our first order of business for this group ... We need your help
getting the word out about Cassandra Summit, which is right around the
corner. We have two immediate requests to help us inform a broader audience
about the event and the future of Cassandra. Details follow. More
information will be shared around onsite promotional guidance as we get
closer to the event.

Thanks in advance for your support, and feel free to reach out with any Qs.
We will also discuss these asks on our first marketing & publicity call Wed
at 8a PT
<https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=MDVoY3VucnMwaWViaXA1amFmdXAzcnN0dTYga2w5cHVoZ2s3cXRkdXFhdHRlOHRmZDVtcHNAZw&tmsrc=kl9puhgk7qtduqatte8tfd5mps%40group.calendar.google.com>(but
please don't wait on the call to happen to share word about the event!)

- Molly

Promote registration and build excitement for event:

   -

   ASK: Amplify event details via your company and personal social media
   channels

We need your help getting the word out about the event to your networks to
1) make sure we have as many folks in attendance as possible; 2) build a
strong level of excitement about the event within our community and with
communities around us. Can you amplify the details of the event on your
company and/or personal social networks now, and over the next few weeks? To
help with this, here is a social media cheat sheet with all the details
about the event, including key messages, suggested posts, and blog
templates. The more posts the better and the goal is a consistent stream of
content coming from the community each day. Reminder: early bird
registration ends 2/7.


   - Cassandra Summit social guidance
   <https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=MDVoY3VucnMwaWViaXA1amFmdXAzcnN0dTYga2w5cHVoZ2s3cXRkdXFhdHRlOHRmZDVtcHNAZw&tmsrc=kl9puhgk7qtduqatte8tfd5mps%40group.calendar.google.com>



News Submission Process - help us create a robust publicity campaign:

   -

   ASK: submit any news your organization will announce at Cassandra Summit
   by Feb. 10

Cassandra Summit is a key publicity moment to announce project and
community news that will showcase our future. We will create a robust,
easy-to-access news package, inclusive of key foundation news and news from
organizations benefiting from Cassandra. This news package will be shared
with tech media, influencers and industry analysts, on behalf of the
project, to drive press coverage that positions Cassandra as the database
of the future.

   -

   Cassandra Summit: Call for Community News
   <https://docs.google.com/document/d/1JCEuzr8t3J-exksSz6CNk5xU8U0kUhhdTeVMmcWp_9Q/edit>
   (Details on submission process)
   -

   Cassandra Summit News Submission Form
   <https://docs.google.com/spreadsheets/d/1OQQct8F12F85wzJvnaS0lht-kNFD2w-QHvmmLlAa_7M/edit#gid=0>(please
   save a unique copy and sent to molly@constantia.io)



On Thu, Jan 26, 2023 at 4:42 PM Patrick McFadin <pm...@gmail.com> wrote:

> Thanks for the positive reception on email and slack.
>
> We are going to have our first gathering next Wednesday at 8AM PT
>
> Link to calendar event:
> https://calendar.google.com/calendar/event?action=TEMPLATE&tmeid=MDVoY3VucnMwaWViaXA1amFmdXAzcnN0dTYga2w5cHVoZ2s3cXRkdXFhdHRlOHRmZDVtcHNAZw&tmsrc=kl9puhgk7qtduqatte8tfd5mps%40group.calendar.google.com
>
>
>
> On Tue, Jan 24, 2023 at 3:35 AM Mick Semb Wever <mc...@apache.org> wrote:
>
>> The marketing@cassandra.apache.org list is created.
>>
>> To subscribe send an email to marketing-subscribe@cassandra.apache.org
>> from
>> the email address you want to subscribe from.
>>
>> If you are a committer you can alternately use Whimsy:
>> https://whimsy.apache.org/committers/subscribe
>>
>> regards,
>> Mick
>>
>>
>> On Fri, 20 Jan 2023 at 00:31, Patrick McFadin <pm...@gmail.com> wrote:
>>
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>> > *Hello Cassandra Community!We are at a pivotal moment for the Cassandra
>> > community, with the first Cassandra Summit in 7 years coming up on March
>> > 13th, and a major release coming later this year with Cassandra 5.0. It
>> is
>> > important that we come together to set the publicity strategy and
>> direction
>> > for these important moments, and that we work together to define how
>> > Cassandra shows up across the technology industry.To achieve this, we
>> are
>> > proposing the formation of a Publicity & Marketing Working Group, and we
>> > are requesting your participation.What is the Publicity & Marketing
>> Working
>> > Group?This is a working group open to community members who have the
>> > insight and skills to help define Cassandra’s public narrative and
>> > participate in our marketing strategy and execution. The group will meet
>> > once a month for an hour to discuss important marketing topics. You can
>> > find us on #cassandra-events. We also propose adding a mailing list,
>> > marketing@cassandra.a.o, to handle day-to-day marketing needs and async
>> > communication. Our publicity and marketing partners from Constantia -
>> Molly
>> > Monroy <mo...@constantia.io> and Melissa Logan <me...@constantia.io>
>> -
>> > will work with us to build this working group. What will this group be
>> > responsible for?Our initial vision for this group is to accelerate how
>> we
>> > do marketing & publicity for Cassandra. We will refine and advance
>> > Cassandra’s public perception of the tech industry, to show how
>> Cassandra
>> > has grown, innovated, and revitalized itself as a community. We will do
>> > this through: - Participating in marketing strategy for major moments
>> (in
>> > particular, C* Summit in March and Cassandra 5.0 release later this
>> year)-
>> > Expanding our local meetup and events presence- Sourcing end-user case
>> > studies for marketing and PR collateral- Making sure the Cassandra
>> > community shows up at third-party events- Contributing content - from
>> blogs
>> > to documentation - to ensure we have a robust stream of content for our
>> end
>> > usersOur first two orders of business will be: 1. Jointly determine
>> > operating model and governance, and get input and alignment on the above
>> > goals/responsibilities. 2. Discuss marketing for Cassandra Summit,
>> > primarily defining the news we will share at the event from the project
>> > directly and from our sponsors. This is coming up quickly and we will
>> need
>> > community assistance to achieve our publicity goals. As this is a
>> > community-driven group, please share ideas and feedback on the purpose
>> of
>> > this group and what we need to achieve. When is the meeting?We are
>> > proposing the meetings take place on the 4th Wednesday of each month. We
>> > will alternate times of the day to try to accommodate. We can adjust
>> based
>> > on member attendance.  - Jan, March, May, July, Sept, Nov.  - 4th Wed of
>> > the month,  8a PT- Feb, April, June, August, October, Dec - 4th Wed of
>> the
>> > month, Wed 4p PTWe will create a centralized document to share and
>> document
>> > information about the working group, including meeting minutes, monthly
>> > tasks, and priorities. Decisions will be discussed and finalized using
>> the
>> > project mailing list. Patrick*
>> >
>>
>