You are viewing a plain text version of this content. The canonical link for it is here.
Posted to marketing@openoffice.apache.org by Jean Weber <je...@gmail.com> on 2012/04/25 12:08:53 UTC
[user guides] Cover art for Apache OpenOffice Getting Started guide
We're getting close to having a publishable version of the Getting
Started guide for Apache OpenOffice.
Would anyone like to produce some cover art for this book? Drew?
I quite like some of the flower-based work you did for marketing
purposes. Perhaps some flower theme would work for the GS cover?
--Jean
Re: [user guides] Cover art for Apache OpenOffice Getting Started guide
Posted by Jean Weber <je...@gmail.com>.
On Sun, Apr 29, 2012 at 04:59, Rob Weir <ro...@apache.org> wrote:
> On Thu, Apr 26, 2012 at 3:39 AM, Jean Weber <je...@gmail.com> wrote:
>> Thanks for this! Here are my first reactions...
>>
>> I find the gray background a bit gloomy. The name of the book "Getting
>> Started" is too small and almost gets lost against the gray
>> background.
>>
>> Also, this is one of a series of books; the others have names like
>> Apache OpenOffice Writer Guide, Apache OpenOffice Calc Guide, etc, so
>> this one should be Apache OpenOffice Getting Started guide (Sorry, my
>> earlier note was misleading about the name.)
>>
>
> That naming convention *might* be a problem. As I understand it,
> "Getting Started Guide for Apache OpenOffice" is OK, but "The Apache
> OpenOffice Getting Started Guide" would not be. They latter name
> suggests it is part of Apache OpenOffice.
>
> Compare: "The Microsoft Office Getting Started Guide for Excel"
> versus "Getting Started with Microsoft Excel"
>
> Generally, avoid using "Apache OpenOffice" as an adjective /modifier
> unless talking about actual Apache release, e..g, Apache OpenOffice
> Calc, etc.
>
> Regards,
>
> -Rob
OK, no problem with name change, which will also certainly help
differentiate these books from any official books, if/when there are
any. I will point out that "The" was never part of the title of any of
the books, but rather something that many (most?) people mentally
add... and so, yes, I can see that could be problematic.
Now to pick a good naming convention for the other books in the series.
Does "Guide to Apache OpenOffice Writer [Calc, Impress, etc]" work?
I'm tempted to call it "Unofficial Guide to Apache OpenOffice Writer"
just to be sure no one gets the wrong idea. Ah, if only "Missing
Manual" were not already trademarked!
--Jean
Re: [user guides] Cover art for Apache OpenOffice Getting Started guide
Posted by Rob Weir <ro...@apache.org>.
On Thu, Apr 26, 2012 at 3:39 AM, Jean Weber <je...@gmail.com> wrote:
> Thanks for this! Here are my first reactions...
>
> I find the gray background a bit gloomy. The name of the book "Getting
> Started" is too small and almost gets lost against the gray
> background.
>
> Also, this is one of a series of books; the others have names like
> Apache OpenOffice Writer Guide, Apache OpenOffice Calc Guide, etc, so
> this one should be Apache OpenOffice Getting Started guide (Sorry, my
> earlier note was misleading about the name.)
>
That naming convention *might* be a problem. As I understand it,
"Getting Started Guide for Apache OpenOffice" is OK, but "The Apache
OpenOffice Getting Started Guide" would not be. They latter name
suggests it is part of Apache OpenOffice.
Compare: "The Microsoft Office Getting Started Guide for Excel"
versus "Getting Started with Microsoft Excel"
Generally, avoid using "Apache OpenOffice" as an adjective /modifier
unless talking about actual Apache release, e..g, Apache OpenOffice
Calc, etc.
Regards,
-Rob
> --Jean
>
>
> On Thu, Apr 26, 2012 at 13:55, Michael Acevedo <ve...@gmail.com> wrote:
>> I decided to make one... You can take a look here:
>>
>> https://skydrive.live.com/redir.aspx?cid=69f0fbe8e03b2c13&resid=69F0FBE8E03B2C13!1629&parid=root
>>
>> Hope you like it!
>>
>> On Wed, Apr 25, 2012 at 6:08 AM, Jean Weber <je...@gmail.com> wrote:
>>
>>> We're getting close to having a publishable version of the Getting
>>> Started guide for Apache OpenOffice.
>>>
>>> Would anyone like to produce some cover art for this book? Drew?
>>>
>>> I quite like some of the flower-based work you did for marketing
>>> purposes. Perhaps some flower theme would work for the GS cover?
>>>
>>> --Jean
>>>
>>
>>
>>
>> --
>> Best,
>> Michael
Re: [user guides] Cover art for Apache OpenOffice Getting Started guide
Posted by Jean Weber <je...@gmail.com>.
Thanks for this! Here are my first reactions...
I find the gray background a bit gloomy. The name of the book "Getting
Started" is too small and almost gets lost against the gray
background.
Also, this is one of a series of books; the others have names like
Apache OpenOffice Writer Guide, Apache OpenOffice Calc Guide, etc, so
this one should be Apache OpenOffice Getting Started guide (Sorry, my
earlier note was misleading about the name.)
--Jean
On Thu, Apr 26, 2012 at 13:55, Michael Acevedo <ve...@gmail.com> wrote:
> I decided to make one... You can take a look here:
>
> https://skydrive.live.com/redir.aspx?cid=69f0fbe8e03b2c13&resid=69F0FBE8E03B2C13!1629&parid=root
>
> Hope you like it!
>
> On Wed, Apr 25, 2012 at 6:08 AM, Jean Weber <je...@gmail.com> wrote:
>
>> We're getting close to having a publishable version of the Getting
>> Started guide for Apache OpenOffice.
>>
>> Would anyone like to produce some cover art for this book? Drew?
>>
>> I quite like some of the flower-based work you did for marketing
>> purposes. Perhaps some flower theme would work for the GS cover?
>>
>> --Jean
>>
>
>
>
> --
> Best,
> Michael
Re: Pinterest
Posted by Xia Zhao <li...@gmail.com>.
OOps, type error again...:*_*, doom->demo.
Lily
2012/4/28 Xia Zhao <li...@gmail.com>
> Nancy,
>
> I like your idea very much! Currently Pinterest is very popular in Social
> media and Social business in the world. More and more enterprise, community
> etc use it to promote their product and business. Surely we can use it to
> promote AOO 3.4 and further release.
>
> I am writing one paper about "From Social Media to Social Business" these
> days and is thinking how to promote AOO to the world except for the ways we
> used before. Except Pinterest, Youtube is one good way we can use, I
> suggest we record some video to demo AOO 3.4 and do something funny about
> the release etc. And promote it to Youtube.
>
> We may work together. And anyone else has interesting? With AOO 3.4 is
> released I suppose we should have some promotion activities.
>
> Best regards,
>
> Lily
>
>
> 2012/4/26 Nancy K <na...@yahoo.com>
>
>> Hi!
>> I attended an hour webinar highlighting the use of Pinterest for
>> businesses - B2C, B2B and also personal. I learned that in less than a
>> year, this social media format has surpassed youtube, google+, linkedin -
>> and is now number 3 in usage under facebook and twitter (not sure which one
>> of the latter is first).
>>
>> Terminology - PINS are images that you post on your BOARDS - like you
>> would post picture cards on an office bulletin board. The thing is that
>> pins can be linked to a landing page, folks can 'REPIN' your pin (with its
>> image and links) to their own Boards. They can 'like', 'comment', REPIN.
>>
>> I can imagine ways that this could be used - for instance a separate
>> BOARD for Writer,Draw, etc. Each board could have its own tutorial 'pin'
>> with a link to the respective landing page. Their could be a board for the
>> history, another for people behind the scenes, the imagination can go on -
>> the webinar suggested using up to 32 boards, but you can have more. Each
>> board displays 5 pins. Look at General Electrics site (
>> pinterest.com/generalelectric)- notice how the images on their boards
>> entice people to look around and create a bold statement (especially the
>> first board). Another idea would be to reward those that contribute to
>> openoffice by placing a 'I helped too' kind of board, people could repin
>> their award on their own boards and their friends could see what they have
>> been up to.
>>
>>
>> Because this is increasing in popularity, and a great way to spread
>> branding, I suggest reserving the openoffice username even if no one plans
>> to use Pinterest yet. Starbucks (pinterest.com/starbucks)has reserved
>> their name, but does not use it yet.
>>
>>
>> I have just signed up to use pinterest, and have not added anything to my
>> boards yet. I do not know the way to get analytics yet, still reading about
>> it, but the webinar mentioned this is available, as well as tracking
>> keywords that are working for the competitors. So far it is by invitation
>> from another pinterest user to set up an account.
>>
>> By the way, check out /microsoft - everyone is starting out, it seems.
>> Nancy
>>
>>
>>
>> Nancy Web Design
>> Free 24 hour pass to lynda.com.
>> Video courses on SEO, CMS,
>> Design and Software Courses
>>
>>
>>
>>
>> ________________________________
>
>
>
Re: Pinterest
Posted by Kevin Grignon <ke...@gmail.com>.
Nancy,
Pinterest screen caps are interesting.
I'm not familiar with how other software products are using the service, however, I'm assuming the goal is to drive traffic to our site and promote adoption. Perhaps we could align our pinterest screen caps to key features and aspects of our value prop as documented on the wiki.
Thoughts?
Kevin
On Apr 28, 2012, at 9:14 PM, Nancy K <na...@yahoo.com> wrote:
> I am excited about using this too! You mentioned using something fun or funny to promote this on YouTube - the video could have a pin on Pinterest as well. What about a title like 'Apache road to Open Office' with a picture of a road full of patches....or...some picture of a popular scene in an old movie, or a popular actor/actress with a close--up funny expression and a few words watermarked on the picture - someone famous and funny (not political) could draw attention.
>
> The webinar I attended is free and will repeat next week - you have to sign up beforehand to get access. The webinar is essentially a teaser for a class that they want you to purchase - but you might like the insight it presented as well.
> http://smmulive.com/pinterest-webinar/?utm_source=zin&utm_medium=email&utm_campaign=20120424
>
>
>
> Nancy
> Nancy Web Design
> Free 24 hour pass to lynda.com.
> Video courses on SEO, CMS,
> Design and Software Courses
>
>
>
>
> ________________________________
> From: Xia Zhao <li...@gmail.com>
> To: ooo-dev@incubator.apache.org; Nancy K <na...@yahoo.com>
> Sent: Friday, April 27, 2012 10:55 PM
> Subject: Re: Pinterest
>
> Nancy,
>
> I like your idea very much! Currently Pinterest is very popular in Social
> media and Social business in the world. More and more enterprise, community
> etc use it to promote their product and business. Surely we can use it to
> promote AOO 3.4 and further release.
>
> I am writing one paper about "From Social Media to Social Business" these
> days and is thinking how to promote AOO to the world except for the ways we
> used before. Except Pinterest, Youtube is one good way we can use, I
> suggest we record some video to doom AOO 3.4 and do something funny about
> the release etc. And promote it to Youtube.
>
> We may work together. And anyone else has interesting? With AOO 3.4 is
> released I suppose we should have some promotion activities.
>
> Best regards,
>
> Lily
>
> 2012/4/26 Nancy K <na...@yahoo.com>
>
>> Hi!
>> I attended an hour webinar highlighting the use of Pinterest for
>> businesses - B2C, B2B and also personal. I learned that in less than a
>> year, this social media format has surpassed youtube, google+, linkedin -
>> and is now number 3 in usage under facebook and twitter (not sure which one
>> of the latter is first).
>>
>> Terminology - PINS are images that you post on your BOARDS - like you
>> would post picture cards on an office bulletin board. The thing is that
>> pins can be linked to a landing page, folks can 'REPIN' your pin (with its
>> image and links) to their own Boards. They can 'like', 'comment', REPIN.
>>
>> I can imagine ways that this could be used - for instance a separate BOARD
>> for Writer,Draw, etc. Each board could have its own tutorial 'pin' with a
>> link to the respective landing page. Their could be a board for the
>> history, another for people behind the scenes, the imagination can go on -
>> the webinar suggested using up to 32 boards, but you can have more. Each
>> board displays 5 pins. Look at General Electrics site (
>> pinterest.com/generalelectric)- notice how the images on their boards
>> entice people to look around and create a bold statement (especially the
>> first board). Another idea would be to reward those that contribute to
>> openoffice by placing a 'I helped too' kind of board, people could repin
>> their award on their own boards and their friends could see what they have
>> been up to.
>>
>>
>> Because this is increasing in popularity, and a great way to spread
>> branding, I suggest reserving the openoffice username even if no one plans
>> to use Pinterest yet. Starbucks (pinterest.com/starbucks)has reserved
>> their name, but does not use it yet.
>>
>>
>> I have just signed up to use pinterest, and have not added anything to my
>> boards yet. I do not know the way to get analytics yet, still reading about
>> it, but the webinar mentioned this is available, as well as tracking
>> keywords that are working for the competitors. So far it is by invitation
>> from another pinterest user to set up an account.
>>
>> By the way, check out /microsoft - everyone is starting out, it seems.
>> Nancy
>>
>>
>>
>> Nancy Web Design
>> Free 24 hour pass to lynda.com.
>> Video courses on SEO, CMS,
>> Design and Software Courses
>>
>>
>>
>>
>> ________________________________
Re: Pinterest
Posted by Nancy K <na...@yahoo.com>.
I am excited about using this too! You mentioned using something fun or funny to promote this on YouTube - the video could have a pin on Pinterest as well. What about a title like 'Apache road to Open Office' with a picture of a road full of patches....or...some picture of a popular scene in an old movie, or a popular actor/actress with a close--up funny expression and a few words watermarked on the picture - someone famous and funny (not political) could draw attention.
The webinar I attended is free and will repeat next week - you have to sign up beforehand to get access. The webinar is essentially a teaser for a class that they want you to purchase - but you might like the insight it presented as well.
http://smmulive.com/pinterest-webinar/?utm_source=zin&utm_medium=email&utm_campaign=20120424
Nancy
Nancy Web Design
Free 24 hour pass to lynda.com.
Video courses on SEO, CMS,
Design and Software Courses
________________________________
From: Xia Zhao <li...@gmail.com>
To: ooo-dev@incubator.apache.org; Nancy K <na...@yahoo.com>
Sent: Friday, April 27, 2012 10:55 PM
Subject: Re: Pinterest
Nancy,
I like your idea very much! Currently Pinterest is very popular in Social
media and Social business in the world. More and more enterprise, community
etc use it to promote their product and business. Surely we can use it to
promote AOO 3.4 and further release.
I am writing one paper about "From Social Media to Social Business" these
days and is thinking how to promote AOO to the world except for the ways we
used before. Except Pinterest, Youtube is one good way we can use, I
suggest we record some video to doom AOO 3.4 and do something funny about
the release etc. And promote it to Youtube.
We may work together. And anyone else has interesting? With AOO 3.4 is
released I suppose we should have some promotion activities.
Best regards,
Lily
2012/4/26 Nancy K <na...@yahoo.com>
> Hi!
> I attended an hour webinar highlighting the use of Pinterest for
> businesses - B2C, B2B and also personal. I learned that in less than a
> year, this social media format has surpassed youtube, google+, linkedin -
> and is now number 3 in usage under facebook and twitter (not sure which one
> of the latter is first).
>
> Terminology - PINS are images that you post on your BOARDS - like you
> would post picture cards on an office bulletin board. The thing is that
> pins can be linked to a landing page, folks can 'REPIN' your pin (with its
> image and links) to their own Boards. They can 'like', 'comment', REPIN.
>
> I can imagine ways that this could be used - for instance a separate BOARD
> for Writer,Draw, etc. Each board could have its own tutorial 'pin' with a
> link to the respective landing page. Their could be a board for the
> history, another for people behind the scenes, the imagination can go on -
> the webinar suggested using up to 32 boards, but you can have more. Each
> board displays 5 pins. Look at General Electrics site (
> pinterest.com/generalelectric)- notice how the images on their boards
> entice people to look around and create a bold statement (especially the
> first board). Another idea would be to reward those that contribute to
> openoffice by placing a 'I helped too' kind of board, people could repin
> their award on their own boards and their friends could see what they have
> been up to.
>
>
> Because this is increasing in popularity, and a great way to spread
> branding, I suggest reserving the openoffice username even if no one plans
> to use Pinterest yet. Starbucks (pinterest.com/starbucks)has reserved
> their name, but does not use it yet.
>
>
> I have just signed up to use pinterest, and have not added anything to my
> boards yet. I do not know the way to get analytics yet, still reading about
> it, but the webinar mentioned this is available, as well as tracking
> keywords that are working for the competitors. So far it is by invitation
> from another pinterest user to set up an account.
>
> By the way, check out /microsoft - everyone is starting out, it seems.
> Nancy
>
>
>
> Nancy Web Design
> Free 24 hour pass to lynda.com.
> Video courses on SEO, CMS,
> Design and Software Courses
>
>
>
>
> ________________________________
Re: Pinterest
Posted by Xia Zhao <li...@gmail.com>.
Nancy,
I like your idea very much! Currently Pinterest is very popular in Social
media and Social business in the world. More and more enterprise, community
etc use it to promote their product and business. Surely we can use it to
promote AOO 3.4 and further release.
I am writing one paper about "From Social Media to Social Business" these
days and is thinking how to promote AOO to the world except for the ways we
used before. Except Pinterest, Youtube is one good way we can use, I
suggest we record some video to doom AOO 3.4 and do something funny about
the release etc. And promote it to Youtube.
We may work together. And anyone else has interesting? With AOO 3.4 is
released I suppose we should have some promotion activities.
Best regards,
Lily
2012/4/26 Nancy K <na...@yahoo.com>
> Hi!
> I attended an hour webinar highlighting the use of Pinterest for
> businesses - B2C, B2B and also personal. I learned that in less than a
> year, this social media format has surpassed youtube, google+, linkedin -
> and is now number 3 in usage under facebook and twitter (not sure which one
> of the latter is first).
>
> Terminology - PINS are images that you post on your BOARDS - like you
> would post picture cards on an office bulletin board. The thing is that
> pins can be linked to a landing page, folks can 'REPIN' your pin (with its
> image and links) to their own Boards. They can 'like', 'comment', REPIN.
>
> I can imagine ways that this could be used - for instance a separate BOARD
> for Writer,Draw, etc. Each board could have its own tutorial 'pin' with a
> link to the respective landing page. Their could be a board for the
> history, another for people behind the scenes, the imagination can go on -
> the webinar suggested using up to 32 boards, but you can have more. Each
> board displays 5 pins. Look at General Electrics site (
> pinterest.com/generalelectric)- notice how the images on their boards
> entice people to look around and create a bold statement (especially the
> first board). Another idea would be to reward those that contribute to
> openoffice by placing a 'I helped too' kind of board, people could repin
> their award on their own boards and their friends could see what they have
> been up to.
>
>
> Because this is increasing in popularity, and a great way to spread
> branding, I suggest reserving the openoffice username even if no one plans
> to use Pinterest yet. Starbucks (pinterest.com/starbucks)has reserved
> their name, but does not use it yet.
>
>
> I have just signed up to use pinterest, and have not added anything to my
> boards yet. I do not know the way to get analytics yet, still reading about
> it, but the webinar mentioned this is available, as well as tracking
> keywords that are working for the competitors. So far it is by invitation
> from another pinterest user to set up an account.
>
> By the way, check out /microsoft - everyone is starting out, it seems.
> Nancy
>
>
>
> Nancy Web Design
> Free 24 hour pass to lynda.com.
> Video courses on SEO, CMS,
> Design and Software Courses
>
>
>
>
> ________________________________
Re: Pinterest
Posted by Rob Weir <ro...@apache.org>.
On Thu, Apr 26, 2012 at 11:57 AM, Nancy K <na...@yahoo.com> wrote:
> Hi!
> I attended an hour webinar highlighting the use of Pinterest for businesses - B2C, B2B and also personal. I learned that in less than a year, this social media format has surpassed youtube, google+, linkedin - and is now number 3 in usage under facebook and twitter (not sure which one of the latter is first).
>
Interesting. I didn't know about the business use of Pinterest. It
does seem popular.
> Terminology - PINS are images that you post on your BOARDS - like you would post picture cards on an office bulletin board. The thing is that pins can be linked to a landing page, folks can 'REPIN' your pin (with its image and links) to their own Boards. They can 'like', 'comment', REPIN.
>
So everything is an image? No text posts? No posting web pages?
> I can imagine ways that this could be used - for instance a separate BOARD for Writer,Draw, etc. Each board could have its own tutorial 'pin' with a link to the respective landing page. Their could be a board for the history, another for people behind the scenes, the imagination can go on - the webinar suggested using up to 32 boards, but you can have more. Each board displays 5 pins. Look at General Electrics site (pinterest.com/generalelectric)- notice how the images on their boards entice people to look around and create a bold statement (especially the first board). Another idea would be to reward those that contribute to openoffice by placing a 'I helped too' kind of board, people could repin their award on their own boards and their friends could see what they have been up to.
>
OK. I see. The image might just be the main image from a blog post,
or something like that. But you can link that back to the full blog
post. So the idea appears to draw the user in with the images.
If I search for "OpenOffice" it looks like there is already a bunch of
stuff there, which is cool:
http://pinterest.com/search/?q=openoffice
>
> Because this is increasing in popularity, and a great way to spread branding, I suggest reserving the openoffice username even if no one plans to use Pinterest yet. Starbucks (pinterest.com/starbucks)has reserved their name, but does not use it yet.
>
OK. I'll see what I can do. It looks like it allows multiple
contributors to a single account, so that is good.
>
> I have just signed up to use pinterest, and have not added anything to my boards yet. I do not know the way to get analytics yet, still reading about it, but the webinar mentioned this is available, as well as tracking keywords that are working for the competitors. So far it is by invitation from another pinterest user to set up an account.
>
> By the way, check out /microsoft - everyone is starting out, it seems.
> Nancy
>
OK. Thanks for sharing this information, Nancy!
-Rob
>
>
> Nancy Web Design
> Free 24 hour pass to lynda.com.
> Video courses on SEO, CMS,
> Design and Software Courses
>
>
>
>
> ________________________________
Pinterest
Posted by Nancy K <na...@yahoo.com>.
Hi!
I attended an hour webinar highlighting the use of Pinterest for businesses - B2C, B2B and also personal. I learned that in less than a year, this social media format has surpassed youtube, google+, linkedin - and is now number 3 in usage under facebook and twitter (not sure which one of the latter is first).
Terminology - PINS are images that you post on your BOARDS - like you would post picture cards on an office bulletin board. The thing is that pins can be linked to a landing page, folks can 'REPIN' your pin (with its image and links) to their own Boards. They can 'like', 'comment', REPIN.
I can imagine ways that this could be used - for instance a separate BOARD for Writer,Draw, etc. Each board could have its own tutorial 'pin' with a link to the respective landing page. Their could be a board for the history, another for people behind the scenes, the imagination can go on - the webinar suggested using up to 32 boards, but you can have more. Each board displays 5 pins. Look at General Electrics site (pinterest.com/generalelectric)- notice how the images on their boards entice people to look around and create a bold statement (especially the first board). Another idea would be to reward those that contribute to openoffice by placing a 'I helped too' kind of board, people could repin their award on their own boards and their friends could see what they have been up to.
Because this is increasing in popularity, and a great way to spread branding, I suggest reserving the openoffice username even if no one plans to use Pinterest yet. Starbucks (pinterest.com/starbucks)has reserved their name, but does not use it yet.
I have just signed up to use pinterest, and have not added anything to my boards yet. I do not know the way to get analytics yet, still reading about it, but the webinar mentioned this is available, as well as tracking keywords that are working for the competitors. So far it is by invitation from another pinterest user to set up an account.
By the way, check out /microsoft - everyone is starting out, it seems.
Nancy
Nancy Web Design
Free 24 hour pass to lynda.com.
Video courses on SEO, CMS,
Design and Software Courses
________________________________
Re: [user guides] Cover art for Apache OpenOffice Getting Started guide
Posted by Michael Acevedo <ve...@gmail.com>.
I decided to make one... You can take a look here:
https://skydrive.live.com/redir.aspx?cid=69f0fbe8e03b2c13&resid=69F0FBE8E03B2C13!1629&parid=root
Hope you like it!
On Wed, Apr 25, 2012 at 6:08 AM, Jean Weber <je...@gmail.com> wrote:
> We're getting close to having a publishable version of the Getting
> Started guide for Apache OpenOffice.
>
> Would anyone like to produce some cover art for this book? Drew?
>
> I quite like some of the flower-based work you did for marketing
> purposes. Perhaps some flower theme would work for the GS cover?
>
> --Jean
>
--
Best,
Michael