Bundling OpenOffice

[Rob Weir <ro...@apache.org>]

Change the subject for this sub-thread.

On Tue, Feb 21, 2012 at 1:02 PM, Vadim Korsakov <va...@gmail.com> wrote:
> In my opinion negotiations with a hardware vendors is a good opportunity to
> make the product popular. I also support this point of view. When I obtained
> my laptop I also got 30 days free trial of one well known office software.
> But when trial had ended I was forced to find some free and/or open source
> solution because I was a student and I could not afford to buy also a
> software for my PC. Now I am a happy user with several years experience of
> using open office and other open source software. I am really lucky guy
> because my university studies were related to IT and I knew how to optimize
> my software expenses but there are dozens of non-tech people who knows only
> one office software distribution and need to buy  it instead of investing
> these money into their start ups, business or own projects.
>

Exactly. Other hardware vendor often give only "trial" versions of MS
Office.  But they could give the real, permanent, free OpenOffice.

> But I also think that we should not forget about pure software developers.
> If we are talking about any well known non OS proprietary software developer
>  we may try to negotiate with them about including OOo into their DVD and
> electronic distributions. A company which will agree to be our partner will
> show that they support open source community. It is a very good
> advertisement for both of us which will cost $0.
>

Do you have any SW vendors in mind?

Another possible partner might be telecom provider or large ISP.  They
could make a customized version of OpenOffice available to their
customers.  It might, for example, come with an extension that saves
documents to the ISP's cloud storage system.  Or it could have other
tie-ins to their services.

> SW developers have a good promotional resources for our community's project
> and we also may promote them at the same time. I think it is a mutual
> benefit.
>
> Vadim.
>
>
> On 21-Feb-12 18:53, Rob Weir wrote:
>>
>> On Tue, Feb 21, 2012 at 11:37 AM, Vadim Korsakov<va...@gmail.com>
>>  wrote:
>>>
>>> Hello!
>>>
>>> I am thinking also about general promotion of open office.
>>> I also think it would be a great idea to encourage companies who make
>>> proprietary software to include OpenOffice in their distributions. But I
>>> do
>>> not think that companies who make proprietary OS will include OOo in
>>> their
>>> distributions. In most cases they have their own office software that
>>> they
>>> need to promote.
>>>
>> A few ways to think of this:
>>
>> 1) It is entirely reasonable for us to make Apache OpenOffice into a
>> package that can be submitted to Linux distros and then made available
>> to users in their package catalog.  In some cases we might also be
>> installed by default.  But at the very least we can be listed in their
>> catalog so users can easily install OpenOffice.
>>
>> 2) With Windows 8, they will have an "App Store" where users can
>> browse and download software.  They will likely have technical and
>> packaging requirements for this, but it is probably worth our effort
>> to make sure that OpenOffice is very easy for Windows users to
>> download and install.
>>
>> I'm not very worried about companies that have both operating systems
>> and applications discriminating against OpenOffice.   There is strong
>> regulatory pressure against companies using control over their OS to
>> discriminate against competitors in the applications market.
>>
>>
>>> We can also negotiate with different companies who produces all kinds of
>>> software except OS to include in their distributions open office as a
>>> bonus
>>> to a customer. In my opinion it can improve the popularity of a product.
>>> E.g. somebody buys an antivirus and gets a bonus office packet with the
>>> same
>>> DVD.
>>>
>> The bundling aspect is interesting as well.  But I'd focus more on
>> hardware vendors.  Today many PC's come with some version of Office
>> pre-installed.  Why not bundle Apache OpenOffice instead?  It allows
>> the hardware vendor to lower their costs to consumers, making them
>> more competitive.
>>
>>> What is your opinion?
>>>
>>> Vadim Korsakov,
>>> Finland.
>>>
>>>
>>> On 21-Feb-12 18:25, Lily Kim wrote:
>>>>
>>>> Who are you people?
>>>>
>>>>
>>>> Lily Kim
>>>>
>>>>
>>>>
>>>> -----Original Message-----
>>>> From: Gianvittorio<gi...@zandona.nl>
>>>> To: ooo-marketing<oo...@incubator.apache.org>; Rob
>>>> Weir<ro...@apache.org>
>>>> Sent: Tue, Feb 21, 2012 10:14 am
>>>> Subject: Re: Where is the OpenOffice logo used?
>>>>
>>>>
>>>>
>>>>        Hi Rob,
>>>>  How about:
>>>>     *youtube tutorials
>>>>     *companies offering services based on OpenOffice technology
>>>>        Gian
>>>>  On Mon 20/02/12 23:33 , Rob Weir robweir@apache.org sent:
>>>>   I'd like to put together more complete branding and trademark usage
>>>>  guidelines for the project. One goal would be to have as many of the
>>>>  common uses already described, and permission granted (under certain
>>>>  conditions), without requiring additional approvals. For example, we
>>>>  might (hypothetically say) that the logo may be used on CD's that
>>>>  contain unmodified, verbatim copies of OpenOffice, but that the use
>>>> of
>>>>  the logo with modified copies of the product would require explicit
>>>>  permission from us. I don't want to debate the policy of what
>>>>  permissions will be given and under which conditions today -- that
>>>>  debate will happen later -- but I would like to enumerate how the
>>>> logo
>>>>  is used today, what range of goods and activities use it. This will
>>>>  help us make sure that are policy covers all of the common uses.
>>>>  I'd love some help putting together this list. Please consider all
>>>>  common uses, including the "bad" ones, so the policy takes into
>>>>  account what we want to promote as well as we want to avoid.
>>>>  Off the top of my head, I think we have:
>>>>  - Distribution of CD's containing unmodified copies of the
>>>> OpenOffice install
>>>>  - Websites hosting downloads of the unmodified OpenOffice install
>>>>  - Websites hosting modified installs for OpenOffice (some including
>>>>  ad-ware, etc)
>>>>  - Websites/blogs linking to the openoffice.org website for downloads
>>>>  - User websites or blogs with banner expressing support of the
>>>> project
>>>>  and OpenOffice
>>>>  - Social media websites with accounts that promote OpenOffice,
>>>>  including ones that officially represent the project, as well as
>>>>  unofficial ones.
>>>>  - Books and articles about OpenOffice
>>>>  - Banners at conferences and other venues where information about
>>>>  OpenOffice is presented
>>>>  - Official websites controlled by the OpenOffice project
>>>>  - Unofficial websites that host OpenOffice-related material or offer
>>>>  OpenOffice-related services, including commercial services
>>>>  - Software based on OpenOffice, ranging from unmodiifed binaries
>>>> with
>>>>  bundled plugins, to modified installs, to modified core code,
>>>>  including ports.
>>>>  - Inclusion of OpenOffice in OS distributions and bundled with
>>>> hardware
>>>>  If anyone can think of anything else that they've come across,
>>>> please
>>>>  add it to the list!
>>>>  Thanks,
>>>>  -Rob
>>>>
>>>>
>>>>
>>>>
>

OpenOffice promotion tips

[Vadim Korsakov <va...@gmail.com>]

Dear mailing list  participants

I was thinking about OOo promotion considered the earlier mentioned 
points of view and think that we may collaborate with shops who sell 
computers.

They may present a  disk with open office as a bonus to their customers. 
I will try to negotiate with some of such shops which are situated in 
Finland. I am still not sure but in my opinion it will be a good idea.  
I also need any other tips related to OOo promotion. Please share your 
opinions...

BR
Vadim Korsakov