Re: Search with sponsored ads?

[Chun Wei Ho <cw...@gmail.com>]

In our case we have many ads but show only a few per page. Our ads are
also in a Nutch index.

Currently they are sorted by relevancy to users' search items and the
top few are shown. We would like to weight this order according to
their show frequency for the past day to achieve some sort of ads
rotation (while retaining the weighting by relevancy to show only
relevant ads). Does anyone have an idea on how to implement something
like this?

Thanks :)

On 7/24/06, Matt Timion <ad...@honda-search.com> wrote:
> Should be as easy as dropping the code in the results pages.
>
> Check out my site to see an example:
>
> http://www.honda-search.com/search/honda+civic+gas+mileage
>
> ----- Original Message -----
> From: "Chun Wei Ho" <cw...@gmail.com>
> To: <nu...@lucene.apache.org>
> Sent: Monday, July 24, 2006 2:04 AM
> Subject: Search with sponsored ads?
>
>
> > We are running a search engine (based on Nutch) and would like to
> > start displaying sponsored advertisements next to our organic search
> > results. Does anyone here have any experience in setting up such
> > sponsored ads that they could share (in particular, what
> > software/method did you use to setup/manage the system)?
> >
> > Is there an established open source content management system or
> > plugin that we can use to manage such sponsored ads automatically?
> >
> > Thanks for your help :)
> >
> >
>

Re: Search with sponsored ads?

["Insurance Squared Inc." <gc...@insurancesquared.com>]

I've been using a paid (but low cost) script by smarterscripts.com to 
display ads.  It's not the ideal solution but works for lower volume of 
searches (it's a php/mysql solution).   There's an opensource script 
called phpadsnew that may also work but IIRC it didn't allow for third 
party advertisers to sign up and manage their own ads.  If you're 
managing your own ads and not dealing with third party advertisers, 
phpadsnew is probably the most robust foss solution I've seen.

Neither will weight ads based on relevancy that I'm aware of.  Both 
should be customizable though to allow for some sort of weighting or 
ranking based on other factors. 

Certainly I'd also welcome any feedback on good ad software as well.  
Unfortunately IMO the problem of ranking ads is a similiar type of 
problem that nutch addresses for ranking search results and requires a 
solution as in depth as nutch is - and to date I've not seen anything 
with capabilities in the ad serving arena that's both foss and as robuts 
is nutch is.

Chun Wei Ho wrote:

> In our case we have many ads but show only a few per page. Our ads are
> also in a Nutch index.
>
> Currently they are sorted by relevancy to users' search items and the
> top few are shown. We would like to weight this order according to
> their show frequency for the past day to achieve some sort of ads
> rotation (while retaining the weighting by relevancy to show only
> relevant ads). Does anyone have an idea on how to implement something
> like this?
>
> Thanks :)
>
> On 7/24/06, Matt Timion <ad...@honda-search.com> wrote:
>
>> Should be as easy as dropping the code in the results pages.
>>
>> Check out my site to see an example:
>>
>> http://www.honda-search.com/search/honda+civic+gas+mileage
>>
>> ----- Original Message -----
>> From: "Chun Wei Ho" <cw...@gmail.com>
>> To: <nu...@lucene.apache.org>
>> Sent: Monday, July 24, 2006 2:04 AM
>> Subject: Search with sponsored ads?
>>
>>
>> > We are running a search engine (based on Nutch) and would like to
>> > start displaying sponsored advertisements next to our organic search
>> > results. Does anyone here have any experience in setting up such
>> > sponsored ads that they could share (in particular, what
>> > software/method did you use to setup/manage the system)?
>> >
>> > Is there an established open source content management system or
>> > plugin that we can use to manage such sponsored ads automatically?
>> >
>> > Thanks for your help :)
>> >
>> >
>>
>