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Posted to marketing@openoffice.apache.org by Alexandro Colorado <jz...@oooes.org> on 2012/10/24 12:38:39 UTC
AOO Logo concepts
Just going to put this logo concepts right here, still very rough concepts:
http://imagebin.org/233080
concpet 2
http://imagebin.org/233081
concept 3 (incomplete)
http://imagebin.org/233082
--
Alexandro Colorado
PPMC Apache OpenOffice
http://es.openoffice.org
Re: AOO Logo concepts
Posted by Alexandro Colorado <jz...@oooes.org>.
On 10/25/12, Graham Lauder <g....@gmail.com> wrote:
> On Thu, Oct 25, 2012 at 4:51 AM, Alexandro Colorado <jz...@oooes.org> wrote:
>
>> Is a concept, basically a different approach based on this inkscape
>> visual element:
>> http://www.app-stick.com/images/screenshots/xinkscape.png
>>
>> Goal is to have a richer visual designs applied on the content. I
>> didnt finish it yet, but the goal is to have something to inspire
>> people to think different about the logo.
>>
>> I am also missing key effects from inkscape so I can't really
>> reproduce everything I want to. But this videos might inspire the
>> font-type and other concepts.
>> https://www.youtube.com/watch?v=3OaLZuFZxdk
>> and
>> https://www.youtube.com/watch?v=q8XORGTMjIs
>>
>
> I like the effects. I'm having difficulty reading OpenOffice from the
> point of view of a new prospective customer though. I can see the effect as
> background however.
yeah the "pen ffice" was just put as a placed holder, the submition 3
you can see a spyro-esque font built from shapes as opposed of using a
font-type. However the more I look at it, might be a good idea to
think of just a logo and not a word.
Think scribus, gnu, drupal, firefox for example:
http://www.linuxjournal.com/files/linuxjournal.com/ufiles/imagecache/node-page/nodeimage/story/Scribus_logo_11.png
Just having the infinity logo might do it. Anyway I didnt intend to
win hearts with the logo but rather think differently about what can
get without dumbing it down.
The second is inspire dinamism, this logo althought still rough, start
looking like water constantly flowing.
I will still keep working on it, but like I mentioned is more a
concept than a proposal, doesnt has to be pretty yet.
> Cheers
> GL
>
>
>
>>
>>
>> On 10/24/12, Robert Kotula <ro...@wp.pl> wrote:
>> >
>> > Draft 5 looks Ok, but the current logo looks much better. I like the
>> style
>> > and if you thought about it a little more, then it may be great...
>> >
>> >
>> ----------------------------------------------------------------------------------
>> >> Date: Wed, 24 Oct 2012 07:56:00 -0500
>> >> Subject: Re: AOO Logo concepts
>> >> From: jza@oooes.org
>> >> To: ooo-marketing@incubator.apache.org
>> >>
>> >> On 10/24/12, Alexandro Colorado <jz...@oooes.org> wrote:
>> >> > Just going to put this logo concepts right here, still very rough
>> >> > concepts:
>> >> > http://imagebin.org/233080
>> >> > concpet 2
>> >> > http://imagebin.org/233081
>> >> > concept 3 (incomplete)
>> >> > http://imagebin.org/233082
>> >> >
>> >> > --
>> >> > Alexandro Colorado
>> >> > PPMC Apache OpenOffice
>> >> > http://es.openoffice.org
>> >> >
>> >>
>> >> Draft 4:
>> >> http://imagebin.org/233093
>> >>
>> >> Draft 5:
>> >> http://imagebin.org/233094
>> >>
>> >> --
>> >> Alexandro Colorado
>> >> PPMC Apache OpenOffice
>> >> http://es.openoffice.org
>> >
>>
>>
>> --
>> Alexandro Colorado
>> PPMC Apache OpenOffice
>> http://es.openoffice.org
>>
>
--
Alexandro Colorado
PPMC Apache OpenOffice
http://es.openoffice.org
Re: AOO Logo concepts
Posted by Graham Lauder <g....@gmail.com>.
On Thu, Oct 25, 2012 at 4:51 AM, Alexandro Colorado <jz...@oooes.org> wrote:
> Is a concept, basically a different approach based on this inkscape
> visual element:
> http://www.app-stick.com/images/screenshots/xinkscape.png
>
> Goal is to have a richer visual designs applied on the content. I
> didnt finish it yet, but the goal is to have something to inspire
> people to think different about the logo.
>
> I am also missing key effects from inkscape so I can't really
> reproduce everything I want to. But this videos might inspire the
> font-type and other concepts.
> https://www.youtube.com/watch?v=3OaLZuFZxdk
> and
> https://www.youtube.com/watch?v=q8XORGTMjIs
>
I like the effects. I'm having difficulty reading OpenOffice from the
point of view of a new prospective customer though. I can see the effect as
background however.
Cheers
GL
>
>
> On 10/24/12, Robert Kotula <ro...@wp.pl> wrote:
> >
> > Draft 5 looks Ok, but the current logo looks much better. I like the
> style
> > and if you thought about it a little more, then it may be great...
> >
> >
> ----------------------------------------------------------------------------------
> >> Date: Wed, 24 Oct 2012 07:56:00 -0500
> >> Subject: Re: AOO Logo concepts
> >> From: jza@oooes.org
> >> To: ooo-marketing@incubator.apache.org
> >>
> >> On 10/24/12, Alexandro Colorado <jz...@oooes.org> wrote:
> >> > Just going to put this logo concepts right here, still very rough
> >> > concepts:
> >> > http://imagebin.org/233080
> >> > concpet 2
> >> > http://imagebin.org/233081
> >> > concept 3 (incomplete)
> >> > http://imagebin.org/233082
> >> >
> >> > --
> >> > Alexandro Colorado
> >> > PPMC Apache OpenOffice
> >> > http://es.openoffice.org
> >> >
> >>
> >> Draft 4:
> >> http://imagebin.org/233093
> >>
> >> Draft 5:
> >> http://imagebin.org/233094
> >>
> >> --
> >> Alexandro Colorado
> >> PPMC Apache OpenOffice
> >> http://es.openoffice.org
> >
>
>
> --
> Alexandro Colorado
> PPMC Apache OpenOffice
> http://es.openoffice.org
>
Re: AOO Logo concepts
Posted by Alexandro Colorado <jz...@oooes.org>.
Is a concept, basically a different approach based on this inkscape
visual element:
http://www.app-stick.com/images/screenshots/xinkscape.png
Goal is to have a richer visual designs applied on the content. I
didnt finish it yet, but the goal is to have something to inspire
people to think different about the logo.
I am also missing key effects from inkscape so I can't really
reproduce everything I want to. But this videos might inspire the
font-type and other concepts.
https://www.youtube.com/watch?v=3OaLZuFZxdk
and
https://www.youtube.com/watch?v=q8XORGTMjIs
On 10/24/12, Robert Kotula <ro...@wp.pl> wrote:
>
> Draft 5 looks Ok, but the current logo looks much better. I like the style
> and if you thought about it a little more, then it may be great...
>
> ----------------------------------------------------------------------------------
>> Date: Wed, 24 Oct 2012 07:56:00 -0500
>> Subject: Re: AOO Logo concepts
>> From: jza@oooes.org
>> To: ooo-marketing@incubator.apache.org
>>
>> On 10/24/12, Alexandro Colorado <jz...@oooes.org> wrote:
>> > Just going to put this logo concepts right here, still very rough
>> > concepts:
>> > http://imagebin.org/233080
>> > concpet 2
>> > http://imagebin.org/233081
>> > concept 3 (incomplete)
>> > http://imagebin.org/233082
>> >
>> > --
>> > Alexandro Colorado
>> > PPMC Apache OpenOffice
>> > http://es.openoffice.org
>> >
>>
>> Draft 4:
>> http://imagebin.org/233093
>>
>> Draft 5:
>> http://imagebin.org/233094
>>
>> --
>> Alexandro Colorado
>> PPMC Apache OpenOffice
>> http://es.openoffice.org
>
--
Alexandro Colorado
PPMC Apache OpenOffice
http://es.openoffice.org
RE: AOO Logo concepts
Posted by Robert Kotula <ro...@wp.pl>.
Draft 5 looks Ok, but the current logo looks much better. I like the style and if you thought about it a little more, then it may be great...
----------------------------------------------------------------------------------
> Date: Wed, 24 Oct 2012 07:56:00 -0500
> Subject: Re: AOO Logo concepts
> From: jza@oooes.org
> To: ooo-marketing@incubator.apache.org
>
> On 10/24/12, Alexandro Colorado <jz...@oooes.org> wrote:
> > Just going to put this logo concepts right here, still very rough concepts:
> > http://imagebin.org/233080
> > concpet 2
> > http://imagebin.org/233081
> > concept 3 (incomplete)
> > http://imagebin.org/233082
> >
> > --
> > Alexandro Colorado
> > PPMC Apache OpenOffice
> > http://es.openoffice.org
> >
>
> Draft 4:
> http://imagebin.org/233093
>
> Draft 5:
> http://imagebin.org/233094
>
> --
> Alexandro Colorado
> PPMC Apache OpenOffice
> http://es.openoffice.org
Re: AOO Logo concepts
Posted by Alexandro Colorado <jz...@oooes.org>.
On 10/24/12, Alexandro Colorado <jz...@oooes.org> wrote:
> Just going to put this logo concepts right here, still very rough concepts:
> http://imagebin.org/233080
> concpet 2
> http://imagebin.org/233081
> concept 3 (incomplete)
> http://imagebin.org/233082
>
> --
> Alexandro Colorado
> PPMC Apache OpenOffice
> http://es.openoffice.org
>
Draft 4:
http://imagebin.org/233093
Draft 5:
http://imagebin.org/233094
--
Alexandro Colorado
PPMC Apache OpenOffice
http://es.openoffice.org
Re: AOO Logo concepts
Posted by Ian Lynch <ia...@gmail.com>.
On 25 October 2012 09:24, Graham Lauder <g....@gmail.com> wrote:
> On Thu, Oct 25, 2012 at 8:26 PM, Jürgen Schmidt <jogischmidt@gmail.com
> >wrote:
>
> > On 10/25/12 8:56 AM, Graham Lauder wrote:
> > > On Thu, Oct 25, 2012 at 12:33 AM, Jürgen Schmidt <
> jogischmidt@gmail.com
> > >wrote:
> > >
> > >> On 10/24/12 12:38 PM, Alexandro Colorado wrote:
> > >>> Just going to put this logo concepts right here, still very rough
> > >> concepts:
> > >>> http://imagebin.org/233080
> > >>> concpet 2
> > >>> http://imagebin.org/233081
> > >>> concept 3 (incomplete)
> > >>> http://imagebin.org/233082
> > >>>
> > >>
> > >> to be honest, I think they are all horrible. I don't understand what
> are
> > >> you trying to achieve with this concept drafts.
> > >>
> > >> Juergen
> > >>
> > >
> > > To be honest I think your statement is horrible and I understand that
> you
> > > won't achieve anything by it.
> > >
> > > "Horrible" is a statement of personal taste and really has nothing to
> do
> > > with what is trying to be achieved. In other words if you can't be
> > > objective then step away from the keyboard.
> >
> > exactly and it was simply my personal opinion about the images. Well I
> > tend to say what I am thinking. Next time I will simply write a -1 or
> > --1;-)
> >
> > When we design a new logo, it should look modern, it should look new and
> > it should be professional. I am sure that some people have the skills to
> > create such a logo. But I also know that it is not so easy.
> >
> > But in these drafts I see nothing, I see that somebody played with a
> > graphic program yes but nothing else. I can do the same but the result
> > will probably the same.
> >
>
> This is the logo of the largest telecommunications company in NZ
>
> http://www.designassembly.org.nz/articles/telecom-reveals-new-logo
Wonder what that cost? :-)
Much the same of what you said was said about it. However the proof has
> been in the pudding and is arguably the most recognised brand in NZ after
> Coke and the golden arches. Subjective has nothing to do with brand, it's
> about creating recognition. One of the problems with OSS projects is that
> branding is often the result of subjective reaction like yours without
> consideration of brand impact. Frankly I don't care if the community
> "likes" it or not, the prime consideration should be how it performs as a
> brand.
>
> Does it demand attention
> Is it Unique
> Is it instantly recognisable
>
Rob's idea of a competition worked before when we did Otto the schools
mascot. It was a controversial image but in a way that helped because it
generated debate and raised its profile.
Did you see the logo for the London Olympics?
http://en.wikipedia.org/wiki/2012_Summer_Olympics Cost £400,000!
The good thing about holding a competition is that it has a chance of
gaining wider publicity outside the normal community. Publicise to all the
art colleges and schools as they are always looking for a focus for
students. That then publicises AOO in the education market place. Needs
some careful planning because it needs enough time to get the competition
out and time to do the design and then to judge. If there are a lot of
entries it could also take some time to sift through them.
and then
>
> Does it appeal to the target audience
> Is it globally appropriate.
>
>
>
>
> >
> > I would start to collect some ideas and basic elements what a new logo
> > should contain, where we want use the logo and do we need.
> >
> >
> There is nothing that a logo "needs" to contain, any idea is worth
> consideration, needs and use are secondary to the brand of which the logo
> is a very small part. Every idea could be the germ that leads to the
> greater idea. For instance I see in Alexandro's fifth proposal the seeds
> of a new pallet. There is a vibrance in the mix that has some kick to it.
> Never dismiss, always look for the stand out idea.
>
> Cheers
> GL
>
>
>
>
> > Juergen
> >
> >
> >
> >
>
--
Ian
Ofqual Accredited IT Qualifications (The Schools ITQ)
www.theINGOTs.org +44 (0)1827 305940
The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth,
Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and
Wales.
Re: AOO Logo concepts
Posted by Graham Lauder <g....@gmail.com>.
On Thu, Oct 25, 2012 at 8:26 PM, Jürgen Schmidt <jo...@gmail.com>wrote:
> On 10/25/12 8:56 AM, Graham Lauder wrote:
> > On Thu, Oct 25, 2012 at 12:33 AM, Jürgen Schmidt <jogischmidt@gmail.com
> >wrote:
> >
> >> On 10/24/12 12:38 PM, Alexandro Colorado wrote:
> >>> Just going to put this logo concepts right here, still very rough
> >> concepts:
> >>> http://imagebin.org/233080
> >>> concpet 2
> >>> http://imagebin.org/233081
> >>> concept 3 (incomplete)
> >>> http://imagebin.org/233082
> >>>
> >>
> >> to be honest, I think they are all horrible. I don't understand what are
> >> you trying to achieve with this concept drafts.
> >>
> >> Juergen
> >>
> >
> > To be honest I think your statement is horrible and I understand that you
> > won't achieve anything by it.
> >
> > "Horrible" is a statement of personal taste and really has nothing to do
> > with what is trying to be achieved. In other words if you can't be
> > objective then step away from the keyboard.
>
> exactly and it was simply my personal opinion about the images. Well I
> tend to say what I am thinking. Next time I will simply write a -1 or
> --1;-)
>
> When we design a new logo, it should look modern, it should look new and
> it should be professional. I am sure that some people have the skills to
> create such a logo. But I also know that it is not so easy.
>
> But in these drafts I see nothing, I see that somebody played with a
> graphic program yes but nothing else. I can do the same but the result
> will probably the same.
>
This is the logo of the largest telecommunications company in NZ
http://www.designassembly.org.nz/articles/telecom-reveals-new-logo
Much the same of what you said was said about it. However the proof has
been in the pudding and is arguably the most recognised brand in NZ after
Coke and the golden arches. Subjective has nothing to do with brand, it's
about creating recognition. One of the problems with OSS projects is that
branding is often the result of subjective reaction like yours without
consideration of brand impact. Frankly I don't care if the community
"likes" it or not, the prime consideration should be how it performs as a
brand.
Does it demand attention
Is it Unique
Is it instantly recognisable
and then
Does it appeal to the target audience
Is it globally appropriate.
>
> I would start to collect some ideas and basic elements what a new logo
> should contain, where we want use the logo and do we need.
>
>
There is nothing that a logo "needs" to contain, any idea is worth
consideration, needs and use are secondary to the brand of which the logo
is a very small part. Every idea could be the germ that leads to the
greater idea. For instance I see in Alexandro's fifth proposal the seeds
of a new pallet. There is a vibrance in the mix that has some kick to it.
Never dismiss, always look for the stand out idea.
Cheers
GL
> Juergen
>
>
>
>
Re: AOO Logo concepts
Posted by Jürgen Schmidt <jo...@gmail.com>.
On 10/25/12 8:56 AM, Graham Lauder wrote:
> On Thu, Oct 25, 2012 at 12:33 AM, Jürgen Schmidt <jo...@gmail.com>wrote:
>
>> On 10/24/12 12:38 PM, Alexandro Colorado wrote:
>>> Just going to put this logo concepts right here, still very rough
>> concepts:
>>> http://imagebin.org/233080
>>> concpet 2
>>> http://imagebin.org/233081
>>> concept 3 (incomplete)
>>> http://imagebin.org/233082
>>>
>>
>> to be honest, I think they are all horrible. I don't understand what are
>> you trying to achieve with this concept drafts.
>>
>> Juergen
>>
>
> To be honest I think your statement is horrible and I understand that you
> won't achieve anything by it.
>
> "Horrible" is a statement of personal taste and really has nothing to do
> with what is trying to be achieved. In other words if you can't be
> objective then step away from the keyboard.
exactly and it was simply my personal opinion about the images. Well I
tend to say what I am thinking. Next time I will simply write a -1 or --1;-)
When we design a new logo, it should look modern, it should look new and
it should be professional. I am sure that some people have the skills to
create such a logo. But I also know that it is not so easy.
But in these drafts I see nothing, I see that somebody played with a
graphic program yes but nothing else. I can do the same but the result
will probably the same.
I would start to collect some ideas and basic elements what a new logo
should contain, where we want use the logo and do we need.
Juergen
Re: AOO Logo concepts
Posted by Graham Lauder <g....@gmail.com>.
On Thu, Oct 25, 2012 at 12:33 AM, Jürgen Schmidt <jo...@gmail.com>wrote:
> On 10/24/12 12:38 PM, Alexandro Colorado wrote:
> > Just going to put this logo concepts right here, still very rough
> concepts:
> > http://imagebin.org/233080
> > concpet 2
> > http://imagebin.org/233081
> > concept 3 (incomplete)
> > http://imagebin.org/233082
> >
>
> to be honest, I think they are all horrible. I don't understand what are
> you trying to achieve with this concept drafts.
>
> Juergen
>
To be honest I think your statement is horrible and I understand that you
won't achieve anything by it.
"Horrible" is a statement of personal taste and really has nothing to do
with what is trying to be achieved. In other words if you can't be
objective then step away from the keyboard.
GL
Re: AOO Logo concepts
Posted by Jürgen Schmidt <jo...@gmail.com>.
On 10/24/12 12:38 PM, Alexandro Colorado wrote:
> Just going to put this logo concepts right here, still very rough concepts:
> http://imagebin.org/233080
> concpet 2
> http://imagebin.org/233081
> concept 3 (incomplete)
> http://imagebin.org/233082
>
to be honest, I think they are all horrible. I don't understand what are
you trying to achieve with this concept drafts.
Juergen
Re: AOO Logo concepts
Posted by Jürgen Schmidt <jo...@gmail.com>.
On 10/24/12 12:38 PM, Alexandro Colorado wrote:
> Just going to put this logo concepts right here, still very rough concepts:
> http://imagebin.org/233080
> concpet 2
> http://imagebin.org/233081
> concept 3 (incomplete)
> http://imagebin.org/233082
>
to be honest, I think they are all horrible. I don't understand what are
you trying to achieve with this concept drafts.
Juergen
Re: AOO Logo concepts
Posted by Graham Lauder <g....@gmail.com>.
On Thu, Oct 25, 2012 at 8:19 AM, Rob Weir <ro...@apache.org> wrote:
> On Wed, Oct 24, 2012 at 6:38 AM, Alexandro Colorado <jz...@oooes.org> wrote:
> > Just going to put this logo concepts right here, still very rough
> concepts:
> > http://imagebin.org/233080
> > concpet 2
> > http://imagebin.org/233081
> > concept 3 (incomplete)
> > http://imagebin.org/233082
> >
>
> Interesting approach. But to me the brush strokes are more for
> drawing than text. I wonder if it could be made more like an
> old-fashioned pen stroke, like calligraphy:
>
> http://www.stockphotopro.com/photo_of/alphabet/517671NZV/__alphabet__block_
>
I like the idea of a calligraphic style, it has a certain level of
sophistication while being artistic and conservative but stylish. I had a
shot at it (very badly) in some of my earlier "Text as Graphic"
demonstrations, but obviously I'm certainly no calligrapher. It is a
wonderful art form, I have some Japanese examples on my office wall.
As a style, it probably would have a good crossover between home user and
corporate. Definitely worth further consideration
>
>
> Also, I wonder if it is worth having a public logo contest? So define
> the constraints on the submissions: allowed formats, font usage, must
> have (TM), etc. Publicize the contest. Maybe even have a prize, if
> we can find a sponsor. Then have a public vote. Narrow it down to 3
> choices and then the PMC decides. Or some variation on this.
>
A contest at this point would probably be best. In the past contests have
tended to marginalise those that put in the hard graft in the community and
then get ignored in favour of a contest. However in this case we are more
likely to generate new contributors.
I would however suggest that a vote is not the best way. Nobody ever got
to vote on a corporate Logo or brand. We should set up a survey that ranks
subjective criteria while obtaining demographic data from the respondents.
This will give a much better idea of which branding to go with for a target
market. It may even tell us that we need to have more than one brand, who
knows. The logo also is only one element of a total brand package. A
contest should include pallet as well at minimum and branding usage.
Cheers
GL
>
> -Rob
>
> > --
> > Alexandro Colorado
> > PPMC Apache OpenOffice
> > http://es.openoffice.org
>
Re: AOO Logo concepts
Posted by Rob Weir <ro...@apache.org>.
On Wed, Oct 24, 2012 at 6:38 AM, Alexandro Colorado <jz...@oooes.org> wrote:
> Just going to put this logo concepts right here, still very rough concepts:
> http://imagebin.org/233080
> concpet 2
> http://imagebin.org/233081
> concept 3 (incomplete)
> http://imagebin.org/233082
>
Interesting approach. But to me the brush strokes are more for
drawing than text. I wonder if it could be made more like an
old-fashioned pen stroke, like calligraphy:
http://www.stockphotopro.com/photo_of/alphabet/517671NZV/__alphabet__block_
Also, I wonder if it is worth having a public logo contest? So define
the constraints on the submissions: allowed formats, font usage, must
have (TM), etc. Publicize the contest. Maybe even have a prize, if
we can find a sponsor. Then have a public vote. Narrow it down to 3
choices and then the PMC decides. Or some variation on this.
-Rob
> --
> Alexandro Colorado
> PPMC Apache OpenOffice
> http://es.openoffice.org