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Posted to marketing@cloudstack.apache.org by Giles Sirett <gi...@shapeblue.com> on 2014/06/06 16:19:51 UTC
[disucss] approval of trademark enquiries
I don’t think the current “customer experience” of people who request use of our logo or word mark is very good. It certainly doesn’t encourage people to use our brand. Take Karens recent request: theres been a dozen or so emails on it, all with our own viewpoint. Karen’s been CC’d on most of those I think. Shes probably sat there, with 1001 deadlines getting frustrated with lots of views on the subject – all she really wants to do is get some tshirts printed in time for some event or another.
And Karen does this a lot: I remember the guys at Ikoula
At the moment, the TM guide says this for non-software:
• Without explicit written permission, goods bearing any of the CloudStack marks may not be sold.
• Designs for non-software goods require both PMC approval and approval from trademarks@apache.org.
I would love to see that changed to:
If you wish to use the CloudStack mark on any non-software goods (maybe tee shirts for a conference or some marketing collateral) we’d love to see you do that. Please email private@cs.a.o with artwork or a descrition and we’ll come back to you with approval within 5 days. You must not print until we have approval blah blah
The PMC then can discuss internally if required (vote if required) and send a mail of to Shane and get back to requestor with a simple yes/no
Kind Regards
Giles
Giles Sirett
CEO
D: +44 20 3603 0541 | S: +44 20 3603 0540 | M: +44 796 111 2055
giles.sirett@shapeblue.com | www.shapeblue.com | Twitter:@shapeBlue
Find out more about ShapeBlue and our range of CloudStack related services
IaaS Cloud Design & Build<http://shapeblue.com/iaas-cloud-design-and-build//>
CSForge – rapid IaaS deployment framework<http://shapeblue.com/csforge/>
CloudStack Consulting<http://shapeblue.com/cloudstack-consultancy/>
CloudStack Infrastructure Support<http://shapeblue.com/cloudstack-infrastructure-support/>
CloudStack Bootcamp Training Courses<http://shapeblue.com/cloudstack-training/>
This email and any attachments to it may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Shape Blue Ltd or related companies. If you are not the intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error. Shape Blue Ltd is a company incorporated in England & Wales. ShapeBlue Services India LLP is a company incorporated in India and is operated under license from Shape Blue Ltd. Shape Blue Brasil Consultoria Ltda is a company incorporated in Brasil and is operated under license from Shape Blue Ltd. ShapeBlue is a registered trademark.
Re: [disucss] approval of trademark enquiries
Posted by Chip Childers <ch...@apache.org>.
On Fri, Jun 6, 2014 at 3:46 PM, Joe Brockmeier <jz...@zonker.net> wrote:
> Well, I agree with a lot of this - which is why I broke off my reply to
> private@ only instead of replying-all.
Yep, and I should have waited for private@ consensus.
Re: [disucss] approval of trademark enquiries
Posted by Daan Hoogland <da...@gmail.com>.
On Sat, Jun 7, 2014 at 2:47 PM, Giles Sirett <gi...@shapeblue.com> wrote:
> In these more complex examples, theres nothing to stop us using the existing approach (as an exception)
indeed nothing that ultimately leads to the ok by lazy majority from
the pmc and trademarks is good enough. In Joe's example on concerns
from trademarks we good 'open up' the process and start cc'ing the
requester.
--
Daan
Re: [disucss] approval of trademark enquiries
Posted by Chip Childers <ch...@apache.org>.
On Sat, Jun 07, 2014 at 12:47:35PM +0000, Giles Sirett wrote:
> Maybe more maddening for us, but at least the end "customer" would get one answer and one point of contact.
>
> In these more complex examples, theres nothing to stop us using the existing approach (as an exception)
Perhaps this simple patch, with a process of discussing on private@
only, and then responding when we achieve consensus, would work?
Index: trademark-guidelines.mdtext
===================================================================
--- trademark-guidelines.mdtext(revision 1601368)
+++ trademark-guidelines.mdtext(working copy)
@@ -109,7 +109,7 @@
## Non-software goods
* Without explicit written permission, goods bearing any of the
* CloudStack marks may not be sold.
-* Designs for non-software goods require both PMC approval and approval from [trademarks@apache.org](mailto:trademarks@apache.org).
+* Designs for non-software goods require both PMC approval (via [private@cloudstack.apache.org](mailto:private@cloudstack.apache.org)) and approval from [trademarks@apache.org](mailto:trademarks@apache.org).
## Websites
RE: [disucss] approval of trademark enquiries
Posted by Giles Sirett <gi...@shapeblue.com>.
Maybe more maddening for us, but at least the end "customer" would get one answer and one point of contact.
In these more complex examples, theres nothing to stop us using the existing approach (as an exception)
Kind Regards
Giles
D: +44 20 3603 0541 | M: +44 796 111 2055
Giles.Sirett@shapeblue.com
-----Original Message-----
From: David Nalley [mailto:david@gnsa.us]
Sent: 07 June 2014 13:31
To: marketing@cloudstack.apache.org
Subject: Re: [disucss] approval of trademark enquiries
On Fri, Jun 6, 2014 at 3:46 PM, Joe Brockmeier <jz...@zonker.net> wrote:
> On Fri, Jun 6, 2014, at 09:19 AM, Giles Sirett wrote:
>>
>> I don’t think the current “customer experience” of people who request
>> use of our logo or word mark is very good. It certainly doesn’t
>> encourage people to use our brand. Take Karens recent request: theres
>> been a dozen or so emails on it, all with our own viewpoint. Karen’s
>> been CC’d on most of those I think. Shes probably sat there, with
>> 1001 deadlines getting frustrated with lots of views on the subject –
>> all she really wants to do is get some tshirts printed in time for some event or another.
>> And Karen does this a lot: I remember the guys at Ikoula
>
> Well, I agree with a lot of this - which is why I broke off my reply
> to private@ only instead of replying-all.
>
> We should absolutely have a policy of ACK'ing the request, then
> discussing, then getting back to the party with any concerns we might
> have once we agree on what they are. (It's been suggested that we have
> one person who handles TM issues, primarily, but many folks were
> concerned about the single point of failure. The flip side is "when
> everybody's responsible, nobody is" and a potential for bike shedding.
>
>> At the moment, the TM guide says this for non-software:
>>
>> • Without explicit written permission, goods bearing any of the
>> CloudStack marks may not be sold.
>> • Designs for non-software goods require both PMC approval and
>> approval from trademarks@apache.org.
>>
>> I would love to see that changed to:
>> If you wish to use the CloudStack mark on any non-software goods
>> (maybe tee shirts for a conference or some marketing collateral) we’d
>> love to see you do that. Please email private@cs.a.o with artwork or
>> a descrition and we’ll come back to you with approval within 5 days.
>> You must not print until we have approval blah blah
>
> s/come back to you with approval/come back with a decision/
>
> I like setting a time frame, but... what happens if we don't hit it?
> You wait another 5 days, because we're not doing lazy consensus with marks.
> But we should *try* to turn around anything like this within 72 hours.
> (At least 3 business days, not sure I want to commit to decisions by
> Monday if someone shoots an email on Friday morning...)
>
>> The PMC then can discuss internally if required (vote if required)
>> and send a mail of to Shane and get back to requestor with a simple
>> yes/no
>
> That is how it should go. I don't think it's a good idea to do the
> discussion on marketing@ or spam the person making the request with
> the full discussion.
>
We also have the issue of it not being entirely in our control on many issues. Consider this example.
Someone comes up with a design they want to make. The PMC isn't happy with that design, and asks for adjustments. Once the PMC is satisfied, we pass it along to TM@. TM@ may have questions or concerns, but now has to use whoever on the PMC brought the subject up as a middleman to get the questions answered. I'm not sure that's any less maddening.
Find out more about ShapeBlue and our range of CloudStack related services
IaaS Cloud Design & Build<http://shapeblue.com/iaas-cloud-design-and-build//>
CSForge – rapid IaaS deployment framework<http://shapeblue.com/csforge/>
CloudStack Consulting<http://shapeblue.com/cloudstack-consultancy/>
CloudStack Infrastructure Support<http://shapeblue.com/cloudstack-infrastructure-support/>
CloudStack Bootcamp Training Courses<http://shapeblue.com/cloudstack-training/>
This email and any attachments to it may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Shape Blue Ltd or related companies. If you are not the intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error. Shape Blue Ltd is a company incorporated in England & Wales. ShapeBlue Services India LLP is a company incorporated in India and is operated under license from Shape Blue Ltd. Shape Blue Brasil Consultoria Ltda is a company incorporated in Brasil and is operated under license from Shape Blue Ltd. ShapeBlue is a registered trademark.
Re: [disucss] approval of trademark enquiries
Posted by David Nalley <da...@gnsa.us>.
On Fri, Jun 6, 2014 at 3:46 PM, Joe Brockmeier <jz...@zonker.net> wrote:
> On Fri, Jun 6, 2014, at 09:19 AM, Giles Sirett wrote:
>>
>> I don’t think the current “customer experience” of people who request use
>> of our logo or word mark is very good. It certainly doesn’t encourage
>> people to use our brand. Take Karens recent request: theres been a dozen
>> or so emails on it, all with our own viewpoint. Karen’s been CC’d on most
>> of those I think. Shes probably sat there, with 1001 deadlines getting
>> frustrated with lots of views on the subject – all she really wants to do
>> is get some tshirts printed in time for some event or another.
>> And Karen does this a lot: I remember the guys at Ikoula
>
> Well, I agree with a lot of this - which is why I broke off my reply to
> private@ only instead of replying-all.
>
> We should absolutely have a policy of ACK'ing the request, then
> discussing, then getting back to the party with any concerns we might
> have once we agree on what they are. (It's been suggested that we have
> one person who handles TM issues, primarily, but many folks were
> concerned about the single point of failure. The flip side is "when
> everybody's responsible, nobody is" and a potential for bike shedding.
>
>> At the moment, the TM guide says this for non-software:
>>
>> • Without explicit written permission, goods bearing any of the
>> CloudStack marks may not be sold.
>> • Designs for non-software goods require both PMC approval and approval
>> from trademarks@apache.org.
>>
>> I would love to see that changed to:
>> If you wish to use the CloudStack mark on any non-software goods (maybe
>> tee shirts for a conference or some marketing collateral) we’d love to
>> see you do that. Please email private@cs.a.o with artwork or a
>> descrition and we’ll come back to you with approval within 5 days. You
>> must not print until we have approval blah blah
>
> s/come back to you with approval/come back with a decision/
>
> I like setting a time frame, but... what happens if we don't hit it? You
> wait another 5 days, because we're not doing lazy consensus with marks.
> But we should *try* to turn around anything like this within 72 hours.
> (At least 3 business days, not sure I want to commit to decisions by
> Monday if someone shoots an email on Friday morning...)
>
>> The PMC then can discuss internally if required (vote if required) and
>> send a mail of to Shane and get back to requestor with a simple yes/no
>
> That is how it should go. I don't think it's a good idea to do the
> discussion on marketing@ or spam the person making the request with the
> full discussion.
>
We also have the issue of it not being entirely in our control on many
issues. Consider this example.
Someone comes up with a design they want to make. The PMC isn't happy
with that design, and asks for adjustments. Once the PMC is satisfied,
we pass it along to TM@. TM@ may have questions or concerns, but now
has to use whoever on the PMC brought the subject up as a middleman to
get the questions answered. I'm not sure that's any less maddening.
Re: [disucss] approval of trademark enquiries
Posted by Joe Brockmeier <jz...@zonker.net>.
On Fri, Jun 6, 2014, at 09:19 AM, Giles Sirett wrote:
>
> I don’t think the current “customer experience” of people who request use
> of our logo or word mark is very good. It certainly doesn’t encourage
> people to use our brand. Take Karens recent request: theres been a dozen
> or so emails on it, all with our own viewpoint. Karen’s been CC’d on most
> of those I think. Shes probably sat there, with 1001 deadlines getting
> frustrated with lots of views on the subject – all she really wants to do
> is get some tshirts printed in time for some event or another.
> And Karen does this a lot: I remember the guys at Ikoula
Well, I agree with a lot of this - which is why I broke off my reply to
private@ only instead of replying-all.
We should absolutely have a policy of ACK'ing the request, then
discussing, then getting back to the party with any concerns we might
have once we agree on what they are. (It's been suggested that we have
one person who handles TM issues, primarily, but many folks were
concerned about the single point of failure. The flip side is "when
everybody's responsible, nobody is" and a potential for bike shedding.
> At the moment, the TM guide says this for non-software:
>
> • Without explicit written permission, goods bearing any of the
> CloudStack marks may not be sold.
> • Designs for non-software goods require both PMC approval and approval
> from trademarks@apache.org.
>
> I would love to see that changed to:
> If you wish to use the CloudStack mark on any non-software goods (maybe
> tee shirts for a conference or some marketing collateral) we’d love to
> see you do that. Please email private@cs.a.o with artwork or a
> descrition and we’ll come back to you with approval within 5 days. You
> must not print until we have approval blah blah
s/come back to you with approval/come back with a decision/
I like setting a time frame, but... what happens if we don't hit it? You
wait another 5 days, because we're not doing lazy consensus with marks.
But we should *try* to turn around anything like this within 72 hours.
(At least 3 business days, not sure I want to commit to decisions by
Monday if someone shoots an email on Friday morning...)
> The PMC then can discuss internally if required (vote if required) and
> send a mail of to Shane and get back to requestor with a simple yes/no
That is how it should go. I don't think it's a good idea to do the
discussion on marketing@ or spam the person making the request with the
full discussion.
Best,
jzb
--
Joe Brockmeier
jzb@zonker.net
Twitter: @jzb
http://www.dissociatedpress.net/
Re: [disucss] approval of trademark enquiries
Posted by Aaron Delp <aa...@solidfire.com>.
I agree. We need to remove friction from this process going forward.
*Aaron Delp*
*Cloud Solutions Architect, SolidFire Inc.*
e: aaron.delp@solidfire.com
c: 919-561-7904
t: @aarondelp
Advancing the way the world uses the cloud
<http://www.google.com/url?q=http%3A%2F%2Fsolidfire.com%2Fsolution%2Foverview%2F%3Fvideo%3Dplay&sa=D&sntz=1&usg=AFrqEzcS5tpDyPnK-nCiLwyQHAE-6jPAfQ>
*™*
<http://www.solidfire.com/>
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On Fri, Jun 6, 2014 at 10:26 AM, Giles Sirett <gi...@shapeblue.com>
wrote:
> I knew one of you would come up with a technology solution for this :-)
> +1 on that John
>
>
>
> Kind Regards
> Giles
>
> D: +44 20 3603 0541 | M: +44 796 111 2055
> Giles.Sirett@shapeblue.com
>
>
>
>
> -----Original Message-----
> From: John Kinsella [mailto:jlk@stratosec.co]
> Sent: 06 June 2014 15:25
> To: marketing@cloudstack.apache.org
> Subject: Re: [disucss] approval of trademark enquiries
>
> Yeah. How ‘bout a half step further: web form with fields for person’s
> name, company, email, description, and image upload. CGI emails it to
> appropriate lists, we discuss and get back to requestor with yes/no.
>
> On Jun 6, 2014, at 7:19 AM, Giles Sirett <giles.sirett@shapeblue.com
> <ma...@shapeblue.com>> wrote:
>
>
> I don’t think the current “customer experience” of people who request use
> of our logo or word mark is very good. It certainly doesn’t encourage
> people to use our brand. Take Karens recent request: theres been a dozen or
> so emails on it, all with our own viewpoint. Karen’s been CC’d on most of
> those I think. Shes probably sat there, with 1001 deadlines getting
> frustrated with lots of views on the subject – all she really wants to do
> is get some tshirts printed in time for some event or another.
> And Karen does this a lot: I remember the guys at Ikoula
>
> At the moment, the TM guide says this for non-software:
>
> • Without explicit written permission, goods bearing any of the CloudStack
> marks may not be sold.
> • Designs for non-software goods require both PMC approval and approval
> from trademarks@apache.org<ma...@apache.org>.
>
> I would love to see that changed to:
> If you wish to use the CloudStack mark on any non-software goods (maybe
> tee shirts for a conference or some marketing collateral) we’d love to see
> you do that. Please email private@cs.a.o<ma...@cs.a.o> with
> artwork or a descrition and we’ll come back to you with approval within 5
> days. You must not print until we have approval blah blah
>
> The PMC then can discuss internally if required (vote if required) and
> send a mail of to Shane and get back to requestor with a simple yes/no
>
>
> Kind Regards
> Giles
>
> Giles Sirett
> CEO
>
>
>
> D: +44 20 3603 0541 | S: +44 20 3603 0540 | M: +44 796 111 2055
>
> giles.sirett@shapeblue.com<ma...@shapeblue.com> |
> www.shapeblue.com<http://www.shapeblue.com> | Twitter:@shapeBlue
>
>
>
> Find out more about ShapeBlue and our range of CloudStack related services
>
> IaaS Cloud Design & Build<
> http://shapeblue.com/iaas-cloud-design-and-build//>
> CSForge – rapid IaaS deployment framework<http://shapeblue.com/csforge/>
> CloudStack Consulting<http://shapeblue.com/cloudstack-consultancy/>
> CloudStack Infrastructure Support<
> http://shapeblue.com/cloudstack-infrastructure-support/>
> CloudStack Bootcamp Training Courses<
> http://shapeblue.com/cloudstack-training/>
>
> This email and any attachments to it may be confidential and are intended
> solely for the use of the individual to whom it is addressed. Any views or
> opinions expressed are solely those of the author and do not necessarily
> represent those of Shape Blue Ltd or related companies. If you are not the
> intended recipient of this email, you must neither take any action based
> upon its contents, nor copy or show it to anyone. Please contact the sender
> if you believe you have received this email in error. Shape Blue Ltd is a
> company incorporated in England & Wales. ShapeBlue Services India LLP is a
> company incorporated in India and is operated under license from Shape Blue
> Ltd. Shape Blue Brasil Consultoria Ltda is a company incorporated in Brasil
> and is operated under license from Shape Blue Ltd. ShapeBlue is a
> registered trademark.
>
> Stratosec<http://stratosec.co/> - Compliance as a Service
> o: 415.315.9385
> @johnlkinsella<http://twitter.com/johnlkinsella>
>
> Find out more about ShapeBlue and our range of CloudStack related services
>
> IaaS Cloud Design & Build<
> http://shapeblue.com/iaas-cloud-design-and-build//>
> CSForge – rapid IaaS deployment framework<http://shapeblue.com/csforge/>
> CloudStack Consulting<http://shapeblue.com/cloudstack-consultancy/>
> CloudStack Infrastructure Support<
> http://shapeblue.com/cloudstack-infrastructure-support/>
> CloudStack Bootcamp Training Courses<
> http://shapeblue.com/cloudstack-training/>
>
> This email and any attachments to it may be confidential and are intended
> solely for the use of the individual to whom it is addressed. Any views or
> opinions expressed are solely those of the author and do not necessarily
> represent those of Shape Blue Ltd or related companies. If you are not the
> intended recipient of this email, you must neither take any action based
> upon its contents, nor copy or show it to anyone. Please contact the sender
> if you believe you have received this email in error. Shape Blue Ltd is a
> company incorporated in England & Wales. ShapeBlue Services India LLP is a
> company incorporated in India and is operated under license from Shape Blue
> Ltd. Shape Blue Brasil Consultoria Ltda is a company incorporated in Brasil
> and is operated under license from Shape Blue Ltd. ShapeBlue is a
> registered trademark.
>
RE: [disucss] approval of trademark enquiries
Posted by Giles Sirett <gi...@shapeblue.com>.
I knew one of you would come up with a technology solution for this :-)
+1 on that John
Kind Regards
Giles
D: +44 20 3603 0541 | M: +44 796 111 2055
Giles.Sirett@shapeblue.com
-----Original Message-----
From: John Kinsella [mailto:jlk@stratosec.co]
Sent: 06 June 2014 15:25
To: marketing@cloudstack.apache.org
Subject: Re: [disucss] approval of trademark enquiries
Yeah. How ‘bout a half step further: web form with fields for person’s name, company, email, description, and image upload. CGI emails it to appropriate lists, we discuss and get back to requestor with yes/no.
On Jun 6, 2014, at 7:19 AM, Giles Sirett <gi...@shapeblue.com>> wrote:
I don’t think the current “customer experience” of people who request use of our logo or word mark is very good. It certainly doesn’t encourage people to use our brand. Take Karens recent request: theres been a dozen or so emails on it, all with our own viewpoint. Karen’s been CC’d on most of those I think. Shes probably sat there, with 1001 deadlines getting frustrated with lots of views on the subject – all she really wants to do is get some tshirts printed in time for some event or another.
And Karen does this a lot: I remember the guys at Ikoula
At the moment, the TM guide says this for non-software:
• Without explicit written permission, goods bearing any of the CloudStack marks may not be sold.
• Designs for non-software goods require both PMC approval and approval from trademarks@apache.org<ma...@apache.org>.
I would love to see that changed to:
If you wish to use the CloudStack mark on any non-software goods (maybe tee shirts for a conference or some marketing collateral) we’d love to see you do that. Please email private@cs.a.o<ma...@cs.a.o> with artwork or a descrition and we’ll come back to you with approval within 5 days. You must not print until we have approval blah blah
The PMC then can discuss internally if required (vote if required) and send a mail of to Shane and get back to requestor with a simple yes/no
Kind Regards
Giles
Giles Sirett
CEO
D: +44 20 3603 0541 | S: +44 20 3603 0540 | M: +44 796 111 2055
giles.sirett@shapeblue.com<ma...@shapeblue.com> | www.shapeblue.com<http://www.shapeblue.com> | Twitter:@shapeBlue
Find out more about ShapeBlue and our range of CloudStack related services
IaaS Cloud Design & Build<http://shapeblue.com/iaas-cloud-design-and-build//>
CSForge – rapid IaaS deployment framework<http://shapeblue.com/csforge/>
CloudStack Consulting<http://shapeblue.com/cloudstack-consultancy/>
CloudStack Infrastructure Support<http://shapeblue.com/cloudstack-infrastructure-support/>
CloudStack Bootcamp Training Courses<http://shapeblue.com/cloudstack-training/>
This email and any attachments to it may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Shape Blue Ltd or related companies. If you are not the intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error. Shape Blue Ltd is a company incorporated in England & Wales. ShapeBlue Services India LLP is a company incorporated in India and is operated under license from Shape Blue Ltd. Shape Blue Brasil Consultoria Ltda is a company incorporated in Brasil and is operated under license from Shape Blue Ltd. ShapeBlue is a registered trademark.
Stratosec<http://stratosec.co/> - Compliance as a Service
o: 415.315.9385
@johnlkinsella<http://twitter.com/johnlkinsella>
Find out more about ShapeBlue and our range of CloudStack related services
IaaS Cloud Design & Build<http://shapeblue.com/iaas-cloud-design-and-build//>
CSForge – rapid IaaS deployment framework<http://shapeblue.com/csforge/>
CloudStack Consulting<http://shapeblue.com/cloudstack-consultancy/>
CloudStack Infrastructure Support<http://shapeblue.com/cloudstack-infrastructure-support/>
CloudStack Bootcamp Training Courses<http://shapeblue.com/cloudstack-training/>
This email and any attachments to it may be confidential and are intended solely for the use of the individual to whom it is addressed. Any views or opinions expressed are solely those of the author and do not necessarily represent those of Shape Blue Ltd or related companies. If you are not the intended recipient of this email, you must neither take any action based upon its contents, nor copy or show it to anyone. Please contact the sender if you believe you have received this email in error. Shape Blue Ltd is a company incorporated in England & Wales. ShapeBlue Services India LLP is a company incorporated in India and is operated under license from Shape Blue Ltd. Shape Blue Brasil Consultoria Ltda is a company incorporated in Brasil and is operated under license from Shape Blue Ltd. ShapeBlue is a registered trademark.
Re: [disucss] approval of trademark enquiries
Posted by John Kinsella <jl...@stratosec.co>.
Yeah. How ‘bout a half step further: web form with fields for person’s name, company, email, description, and image upload. CGI emails it to appropriate lists, we discuss and get back to requestor with yes/no.
On Jun 6, 2014, at 7:19 AM, Giles Sirett <gi...@shapeblue.com>> wrote:
I don’t think the current “customer experience” of people who request use of our logo or word mark is very good. It certainly doesn’t encourage people to use our brand. Take Karens recent request: theres been a dozen or so emails on it, all with our own viewpoint. Karen’s been CC’d on most of those I think. Shes probably sat there, with 1001 deadlines getting frustrated with lots of views on the subject – all she really wants to do is get some tshirts printed in time for some event or another.
And Karen does this a lot: I remember the guys at Ikoula
At the moment, the TM guide says this for non-software:
• Without explicit written permission, goods bearing any of the CloudStack marks may not be sold.
• Designs for non-software goods require both PMC approval and approval from trademarks@apache.org<ma...@apache.org>.
I would love to see that changed to:
If you wish to use the CloudStack mark on any non-software goods (maybe tee shirts for a conference or some marketing collateral) we’d love to see you do that. Please email private@cs.a.o<ma...@cs.a.o> with artwork or a descrition and we’ll come back to you with approval within 5 days. You must not print until we have approval blah blah
The PMC then can discuss internally if required (vote if required) and send a mail of to Shane and get back to requestor with a simple yes/no
Kind Regards
Giles
Giles Sirett
CEO
D: +44 20 3603 0541 | S: +44 20 3603 0540 | M: +44 796 111 2055
giles.sirett@shapeblue.com<ma...@shapeblue.com> | www.shapeblue.com<http://www.shapeblue.com> | Twitter:@shapeBlue
Find out more about ShapeBlue and our range of CloudStack related services
IaaS Cloud Design & Build<http://shapeblue.com/iaas-cloud-design-and-build//>
CSForge – rapid IaaS deployment framework<http://shapeblue.com/csforge/>
CloudStack Consulting<http://shapeblue.com/cloudstack-consultancy/>
CloudStack Infrastructure Support<http://shapeblue.com/cloudstack-infrastructure-support/>
CloudStack Bootcamp Training Courses<http://shapeblue.com/cloudstack-training/>
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