You are viewing a plain text version of this content. The canonical link for it is here.
Posted to marketing@openoffice.apache.org by Rob Weir <ro...@apache.org> on 2012/12/11 16:56:55 UTC
Holiday OpenOffice promotion opportunity?
For those portions of the world that celebrate Christmas, in the next
three weeks we're coming into a major gift-giving season. I recently
bought a new PC as a gift for a family member. Anyone buying a new PC
faces several questions: how much RAM, how big a hard drive, but
also: what version of Microsoft Office to bundle? Home and School?
Professional? Small Business? The PC vendors get a sweet deal from
Microsoft to push Office. Although you can opt out and save $200 or
so, the PC vendors never seem to offer or even explain that there are
free alternatives.
This is a hard nut to crack. As a free product, we're in many cases
better for the consumer. But we can't offer the same kind of kick
back / revenue sharing with the PC vendor that a commercial product
can do. 10% of zero is still zero.
But maybe we can have a promotion directly to the consumer, raising
their awareness of free alternatives?
Brainstorming
--------------------
"OpenOffice -- our gift to the world" (too pompous?)
Image of Santa's elves writing open source software
New lyrics to traditional song like "Jingle Bells" (Open source, open
source, saving you big dough. Oh what fun it is to save by using
AOO!)
"With the money I saved using Apache OpenOffice I bought a...."
Could be a blog post, but a video would be even better. Could be
reused year after year.
Re: Holiday OpenOffice promotion opportunity?
Posted by Rob Weir <ro...@apache.org>.
On Wed, Dec 12, 2012 at 5:25 PM, PETER ROMANO <pr...@msn.com> wrote:
>
> Hi Rob,
>
> Why would PC Manufacturers offer an "OPT-OUT" when they are getting marketing $$$ to offer the "OPT-IN" ?
> There are no funds for presenting OPT-OUT options on PCs that I am aware of.
> That's where you local stores have to offer the advantages of 'UNINSTALLING UNNECESSARY SOFTWARE'
> and replacing it with FREE APPLICATIONS offering the same or better productivity.
>
I think manufacturers widely have the ability to sell PC's without
Microsoft Office, but they rarely offer alternatives. So it is a
binary, do you want Office, yes or no? OpenOffice is never part of
the discussion.
But there are exceptions. A few weeks ago we received a request from
a small reseller in Slovenia asking about bundling OpenOffice. So it
does happen, but it is not mainstream.
One possible audience would be the budget, off-brand manufacturer. If
they can offer a "fully loaded" PC using open source then they might
have a price advantage. But I don't know that business well enough to
know if that idea adds up. In practice it is possible that the supply
chain management and volume of the Dell's of the world beat out any
price advantage a smaller player might have by using open source.
> This is a move that OpenOffice needs to explore, but I am not sure what can be offered in the way of incentives.
>
> I was employed in the past by Creative Labs, Inc. I worked for the Technical Training Department
> as a Training Specialist and was also a Key Retail Account Representative.
> Creative had employee discounts to present to store employees for all of the products Creative made.
> This was a help to offer incentives, as well as giveaways during training days.
>
> Offering boxed copies of OpenOffice to employees at training events or store events
> could be a way to get the word out to the most educated employees of the market.
>
> Getting into stores and educating sales and techs is the best way to offer alternatives
> to customers based on conversations within the store environment.
Certainly we hear of Microsoft offering training to Best Buy employees
on how to sell the value of Windows.
In any case, this does suggest some interesting questions that we
might be able to research:
==Where do users get their productivity software==
1) Provided by their employer
2) Comes pre-installed on their PC
3) Mail order
4) Purchased in retail store
5) Purchased online/electronic download
Once someone already has MS Office installed, there is little
incentive for the user to explore alternatives. So raising awareness
before that purchase is key.
> The only hold back would be the store culture.
> It has to be 'permitted' as part of the culture.
>
> Pete...
>
> Peter J Romano
> promano@msn.com
>
>
>> Date: Tue, 11 Dec 2012 10:56:55 -0500
>> Subject: Holiday OpenOffice promotion opportunity?
>> From: robweir@apache.org
>> To: marketing@openoffice.apache.org
>>
>> For those portions of the world that celebrate Christmas, in the next
>> three weeks we're coming into a major gift-giving season. I recently
>> bought a new PC as a gift for a family member. Anyone buying a new PC
>> faces several questions: how much RAM, how big a hard drive, but
>> also: what version of Microsoft Office to bundle? Home and School?
>> Professional? Small Business? The PC vendors get a sweet deal from
>> Microsoft to push Office. Although you can opt out and save $200 or
>> so, the PC vendors never seem to offer or even explain that there are
>> free alternatives.
>>
>> This is a hard nut to crack. As a free product, we're in many cases
>> better for the consumer. But we can't offer the same kind of kick
>> back / revenue sharing with the PC vendor that a commercial product
>> can do. 10% of zero is still zero.
>>
>> But maybe we can have a promotion directly to the consumer, raising
>> their awareness of free alternatives?
>>
>>
>> Brainstorming
>> --------------------
>>
>> "OpenOffice -- our gift to the world" (too pompous?)
>>
>> Image of Santa's elves writing open source software
>>
>> New lyrics to traditional song like "Jingle Bells" (Open source, open
>> source, saving you big dough. Oh what fun it is to save by using
>> AOO!)
>>
>> "With the money I saved using Apache OpenOffice I bought a...."
>>
>> Could be a blog post, but a video would be even better. Could be
>> reused year after year.
>
Re: Mailing list link (Re: Holiday OpenOffice promotion opportunity?)
Posted by Kadal Amutham <vk...@gmail.com>.
OK, Understood. I joined through some other link, red colored,
very predominant one. Now that one was missing.
With Warm Regards
V.Kadal Amutham
919444360480
On 15 December 2012 17:31, Andrea Pescetti <pe...@apache.org> wrote:
> Il 15/12/2012 12:01, Kadal Amutham wrote:
>
>> I just checked openoffice.org. I wanted a student to join in the
>> marketing
>> mailing list. The link is missing. Do we have enough volunteers?
>>
>
> We can always use more volunteers, and thanks for recruiting more!
>
> Just tell us the exact URL where you expected to find a link (and the
> exact URL this link should point to) and we will improve it.
>
> Of course, the main banner cannot permanently point to the same call for
> volunteers. So the current user path would be:
> 1) Open http://www.openoffice.org/
> 2) Click on "I want to participate", reach http://openoffice.apache.org/**
> get-involved.html <http://openoffice.apache.org/get-involved.html>
> 3) There, under "How to get started", there's a link to
> http://openoffice.apache.org/**mailing-lists.html<http://openoffice.apache.org/mailing-lists.html>that includes marketing.
>
> Should anything be changed?
>
> Regards,
> Andrea.
>
Mailing list link (Re: Holiday OpenOffice promotion opportunity?)
Posted by Andrea Pescetti <pe...@apache.org>.
Il 15/12/2012 12:01, Kadal Amutham wrote:
> I just checked openoffice.org. I wanted a student to join in the marketing
> mailing list. The link is missing. Do we have enough volunteers?
We can always use more volunteers, and thanks for recruiting more!
Just tell us the exact URL where you expected to find a link (and the
exact URL this link should point to) and we will improve it.
Of course, the main banner cannot permanently point to the same call for
volunteers. So the current user path would be:
1) Open http://www.openoffice.org/
2) Click on "I want to participate", reach
http://openoffice.apache.org/get-involved.html
3) There, under "How to get started", there's a link to
http://openoffice.apache.org/mailing-lists.html that includes marketing.
Should anything be changed?
Regards,
Andrea.
Re: Holiday OpenOffice promotion opportunity?
Posted by Kadal Amutham <vk...@gmail.com>.
I just checked openoffice.org. I wanted a student to join in the marketing
mailing list. The link is missing. Do we have enough volunteers?
With Warm Regards
V.Kadal Amutham
919444360480
On 15 December 2012 15:29, Kadal Amutham <vk...@gmail.com> wrote:
> In India, many products are sold with free gifts. Some times the ad goes
> like this "Buy One Get Two" . None of these can help in marketing
>
> With Warm Regards
>
> V.Kadal Amutham
> 919444360480
>
>
>
> On 13 December 2012 05:11, John Gilger <jo...@gmail.com> wrote:
>
>> In my opinion, it's a little late for this discussion this year. Why not
>> contact PC manufacturers and start the conversation for a cost-effective
>> option next year?
>>
>> Dell recently made the news with the release of their UltraBook using
>> Ubuntu instead of Microsoft as an OS. We could point out to other
>> manufacturers the price advantage Dell enjoys with that combo.
>>
>> John
>>
>>
>> On Wed, Dec 12, 2012 at 2:25 PM, PETER ROMANO <pr...@msn.com> wrote:
>>
>> >
>> > Hi Rob,
>> >
>> > Why would PC Manufacturers offer an "OPT-OUT" when they are getting
>> > marketing $$$ to offer the "OPT-IN" ?
>> > There are no funds for presenting OPT-OUT options on PCs that I am aware
>> > of.
>> > That's where you local stores have to offer the advantages of
>> > 'UNINSTALLING UNNECESSARY SOFTWARE'
>> > and replacing it with FREE APPLICATIONS offering the same or better
>> > productivity.
>> >
>> > This is a move that OpenOffice needs to explore, but I am not sure what
>> > can be offered in the way of incentives.
>> >
>> > I was employed in the past by Creative Labs, Inc. I worked for the
>> > Technical Training Department
>> > as a Training Specialist and was also a Key Retail Account
>> Representative.
>> > Creative had employee discounts to present to store employees for all of
>> > the products Creative made.
>> > This was a help to offer incentives, as well as giveaways during
>> training
>> > days.
>> >
>> > Offering boxed copies of OpenOffice to employees at training events or
>> > store events
>> > could be a way to get the word out to the most educated employees of the
>> > market.
>> >
>> > Getting into stores and educating sales and techs is the best way to
>> offer
>> > alternatives
>> > to customers based on conversations within the store environment.
>> > The only hold back would be the store culture.
>> > It has to be 'permitted' as part of the culture.
>> >
>> > Pete...
>> >
>> > Peter J Romano
>> > promano@msn.com
>> >
>> >
>> > > Date: Tue, 11 Dec 2012 10:56:55 -0500
>> > > Subject: Holiday OpenOffice promotion opportunity?
>> > > From: robweir@apache.org
>> > > To: marketing@openoffice.apache.org
>> > >
>> > > For those portions of the world that celebrate Christmas, in the next
>> > > three weeks we're coming into a major gift-giving season. I recently
>> > > bought a new PC as a gift for a family member. Anyone buying a new PC
>> > > faces several questions: how much RAM, how big a hard drive, but
>> > > also: what version of Microsoft Office to bundle? Home and School?
>> > > Professional? Small Business? The PC vendors get a sweet deal from
>> > > Microsoft to push Office. Although you can opt out and save $200 or
>> > > so, the PC vendors never seem to offer or even explain that there are
>> > > free alternatives.
>> > >
>> > > This is a hard nut to crack. As a free product, we're in many cases
>> > > better for the consumer. But we can't offer the same kind of kick
>> > > back / revenue sharing with the PC vendor that a commercial product
>> > > can do. 10% of zero is still zero.
>> > >
>> > > But maybe we can have a promotion directly to the consumer, raising
>> > > their awareness of free alternatives?
>> > >
>> > >
>> > > Brainstorming
>> > > --------------------
>> > >
>> > > "OpenOffice -- our gift to the world" (too pompous?)
>> > >
>> > > Image of Santa's elves writing open source software
>> > >
>> > > New lyrics to traditional song like "Jingle Bells" (Open source, open
>> > > source, saving you big dough. Oh what fun it is to save by using
>> > > AOO!)
>> > >
>> > > "With the money I saved using Apache OpenOffice I bought a...."
>> > >
>> > > Could be a blog post, but a video would be even better. Could be
>> > > reused year after year.
>> >
>>
>
>
Re: Holiday OpenOffice promotion opportunity?
Posted by Kadal Amutham <vk...@gmail.com>.
In India, many products are sold with free gifts. Some times the ad goes
like this "Buy One Get Two" . None of these can help in marketing
With Warm Regards
V.Kadal Amutham
919444360480
On 13 December 2012 05:11, John Gilger <jo...@gmail.com> wrote:
> In my opinion, it's a little late for this discussion this year. Why not
> contact PC manufacturers and start the conversation for a cost-effective
> option next year?
>
> Dell recently made the news with the release of their UltraBook using
> Ubuntu instead of Microsoft as an OS. We could point out to other
> manufacturers the price advantage Dell enjoys with that combo.
>
> John
>
>
> On Wed, Dec 12, 2012 at 2:25 PM, PETER ROMANO <pr...@msn.com> wrote:
>
> >
> > Hi Rob,
> >
> > Why would PC Manufacturers offer an "OPT-OUT" when they are getting
> > marketing $$$ to offer the "OPT-IN" ?
> > There are no funds for presenting OPT-OUT options on PCs that I am aware
> > of.
> > That's where you local stores have to offer the advantages of
> > 'UNINSTALLING UNNECESSARY SOFTWARE'
> > and replacing it with FREE APPLICATIONS offering the same or better
> > productivity.
> >
> > This is a move that OpenOffice needs to explore, but I am not sure what
> > can be offered in the way of incentives.
> >
> > I was employed in the past by Creative Labs, Inc. I worked for the
> > Technical Training Department
> > as a Training Specialist and was also a Key Retail Account
> Representative.
> > Creative had employee discounts to present to store employees for all of
> > the products Creative made.
> > This was a help to offer incentives, as well as giveaways during training
> > days.
> >
> > Offering boxed copies of OpenOffice to employees at training events or
> > store events
> > could be a way to get the word out to the most educated employees of the
> > market.
> >
> > Getting into stores and educating sales and techs is the best way to
> offer
> > alternatives
> > to customers based on conversations within the store environment.
> > The only hold back would be the store culture.
> > It has to be 'permitted' as part of the culture.
> >
> > Pete...
> >
> > Peter J Romano
> > promano@msn.com
> >
> >
> > > Date: Tue, 11 Dec 2012 10:56:55 -0500
> > > Subject: Holiday OpenOffice promotion opportunity?
> > > From: robweir@apache.org
> > > To: marketing@openoffice.apache.org
> > >
> > > For those portions of the world that celebrate Christmas, in the next
> > > three weeks we're coming into a major gift-giving season. I recently
> > > bought a new PC as a gift for a family member. Anyone buying a new PC
> > > faces several questions: how much RAM, how big a hard drive, but
> > > also: what version of Microsoft Office to bundle? Home and School?
> > > Professional? Small Business? The PC vendors get a sweet deal from
> > > Microsoft to push Office. Although you can opt out and save $200 or
> > > so, the PC vendors never seem to offer or even explain that there are
> > > free alternatives.
> > >
> > > This is a hard nut to crack. As a free product, we're in many cases
> > > better for the consumer. But we can't offer the same kind of kick
> > > back / revenue sharing with the PC vendor that a commercial product
> > > can do. 10% of zero is still zero.
> > >
> > > But maybe we can have a promotion directly to the consumer, raising
> > > their awareness of free alternatives?
> > >
> > >
> > > Brainstorming
> > > --------------------
> > >
> > > "OpenOffice -- our gift to the world" (too pompous?)
> > >
> > > Image of Santa's elves writing open source software
> > >
> > > New lyrics to traditional song like "Jingle Bells" (Open source, open
> > > source, saving you big dough. Oh what fun it is to save by using
> > > AOO!)
> > >
> > > "With the money I saved using Apache OpenOffice I bought a...."
> > >
> > > Could be a blog post, but a video would be even better. Could be
> > > reused year after year.
> >
>
Re: Holiday OpenOffice promotion opportunity?
Posted by John Gilger <jo...@gmail.com>.
In my opinion, it's a little late for this discussion this year. Why not
contact PC manufacturers and start the conversation for a cost-effective
option next year?
Dell recently made the news with the release of their UltraBook using
Ubuntu instead of Microsoft as an OS. We could point out to other
manufacturers the price advantage Dell enjoys with that combo.
John
On Wed, Dec 12, 2012 at 2:25 PM, PETER ROMANO <pr...@msn.com> wrote:
>
> Hi Rob,
>
> Why would PC Manufacturers offer an "OPT-OUT" when they are getting
> marketing $$$ to offer the "OPT-IN" ?
> There are no funds for presenting OPT-OUT options on PCs that I am aware
> of.
> That's where you local stores have to offer the advantages of
> 'UNINSTALLING UNNECESSARY SOFTWARE'
> and replacing it with FREE APPLICATIONS offering the same or better
> productivity.
>
> This is a move that OpenOffice needs to explore, but I am not sure what
> can be offered in the way of incentives.
>
> I was employed in the past by Creative Labs, Inc. I worked for the
> Technical Training Department
> as a Training Specialist and was also a Key Retail Account Representative.
> Creative had employee discounts to present to store employees for all of
> the products Creative made.
> This was a help to offer incentives, as well as giveaways during training
> days.
>
> Offering boxed copies of OpenOffice to employees at training events or
> store events
> could be a way to get the word out to the most educated employees of the
> market.
>
> Getting into stores and educating sales and techs is the best way to offer
> alternatives
> to customers based on conversations within the store environment.
> The only hold back would be the store culture.
> It has to be 'permitted' as part of the culture.
>
> Pete...
>
> Peter J Romano
> promano@msn.com
>
>
> > Date: Tue, 11 Dec 2012 10:56:55 -0500
> > Subject: Holiday OpenOffice promotion opportunity?
> > From: robweir@apache.org
> > To: marketing@openoffice.apache.org
> >
> > For those portions of the world that celebrate Christmas, in the next
> > three weeks we're coming into a major gift-giving season. I recently
> > bought a new PC as a gift for a family member. Anyone buying a new PC
> > faces several questions: how much RAM, how big a hard drive, but
> > also: what version of Microsoft Office to bundle? Home and School?
> > Professional? Small Business? The PC vendors get a sweet deal from
> > Microsoft to push Office. Although you can opt out and save $200 or
> > so, the PC vendors never seem to offer or even explain that there are
> > free alternatives.
> >
> > This is a hard nut to crack. As a free product, we're in many cases
> > better for the consumer. But we can't offer the same kind of kick
> > back / revenue sharing with the PC vendor that a commercial product
> > can do. 10% of zero is still zero.
> >
> > But maybe we can have a promotion directly to the consumer, raising
> > their awareness of free alternatives?
> >
> >
> > Brainstorming
> > --------------------
> >
> > "OpenOffice -- our gift to the world" (too pompous?)
> >
> > Image of Santa's elves writing open source software
> >
> > New lyrics to traditional song like "Jingle Bells" (Open source, open
> > source, saving you big dough. Oh what fun it is to save by using
> > AOO!)
> >
> > "With the money I saved using Apache OpenOffice I bought a...."
> >
> > Could be a blog post, but a video would be even better. Could be
> > reused year after year.
>
RE: Holiday OpenOffice promotion opportunity?
Posted by PETER ROMANO <pr...@msn.com>.
Hi Rob,
Why would PC Manufacturers offer an "OPT-OUT" when they are getting marketing $$$ to offer the "OPT-IN" ?
There are no funds for presenting OPT-OUT options on PCs that I am aware of.
That's where you local stores have to offer the advantages of 'UNINSTALLING UNNECESSARY SOFTWARE'
and replacing it with FREE APPLICATIONS offering the same or better productivity.
This is a move that OpenOffice needs to explore, but I am not sure what can be offered in the way of incentives.
I was employed in the past by Creative Labs, Inc. I worked for the Technical Training Department
as a Training Specialist and was also a Key Retail Account Representative.
Creative had employee discounts to present to store employees for all of the products Creative made.
This was a help to offer incentives, as well as giveaways during training days.
Offering boxed copies of OpenOffice to employees at training events or store events
could be a way to get the word out to the most educated employees of the market.
Getting into stores and educating sales and techs is the best way to offer alternatives
to customers based on conversations within the store environment.
The only hold back would be the store culture.
It has to be 'permitted' as part of the culture.
Pete...
Peter J Romano
promano@msn.com
> Date: Tue, 11 Dec 2012 10:56:55 -0500
> Subject: Holiday OpenOffice promotion opportunity?
> From: robweir@apache.org
> To: marketing@openoffice.apache.org
>
> For those portions of the world that celebrate Christmas, in the next
> three weeks we're coming into a major gift-giving season. I recently
> bought a new PC as a gift for a family member. Anyone buying a new PC
> faces several questions: how much RAM, how big a hard drive, but
> also: what version of Microsoft Office to bundle? Home and School?
> Professional? Small Business? The PC vendors get a sweet deal from
> Microsoft to push Office. Although you can opt out and save $200 or
> so, the PC vendors never seem to offer or even explain that there are
> free alternatives.
>
> This is a hard nut to crack. As a free product, we're in many cases
> better for the consumer. But we can't offer the same kind of kick
> back / revenue sharing with the PC vendor that a commercial product
> can do. 10% of zero is still zero.
>
> But maybe we can have a promotion directly to the consumer, raising
> their awareness of free alternatives?
>
>
> Brainstorming
> --------------------
>
> "OpenOffice -- our gift to the world" (too pompous?)
>
> Image of Santa's elves writing open source software
>
> New lyrics to traditional song like "Jingle Bells" (Open source, open
> source, saving you big dough. Oh what fun it is to save by using
> AOO!)
>
> "With the money I saved using Apache OpenOffice I bought a...."
>
> Could be a blog post, but a video would be even better. Could be
> reused year after year.
Re: Holiday OpenOffice promotion opportunity?
Posted by Samer Mansour <sa...@gmail.com>.
I will start a separate marketing thread tonight or tomorrow night around
"Sharing Links on Social Media integration for AOO site" I think this has
forked off the main idea of this topic, which is brain storming ideas for
the holidays.
I will draft a plan outline in that new thread. I didn't write everything
in my head down in the e-mail. I won't change or commit anything yet, I'll
work with Rob for that
First E-mail:
Q: How does the share link relate to header changes?
A: When a user copies and pastes a url into their status on facebook, even
a youtube video link, an AJAX call is made to a bot on facebook servers,
which then goes to the URL being shared and looks for special header tags.
The tags will provide a default title, image and share text for the user's
post, the user can then click and edit that information before posting it
to their wall.
A: part 2, The hard coded links, will also use these.
A: part 3, We could customize these "Open Graph" meta tags for the Download
page, Volunteer Page, and Home Page. So when shared, appropriate
information is provided to the wall post bot ie "Volunteer for ...".
A: part 4, twitter doesn't not use a bot, you provide the default link and
tweet text in the share url. We could include a hashtag.
Q: Can we get a HTML file to upload and review in context?
A: Absolutely, I can draft something up this weekend.
Second E-mail:
1. Good perspective, We should hashtag, follow, join, like, etc. etc. as to
keep them in the loop first. Once they 'like' us, we can publish stories
that will show up in their news feeds, to reshare to their wall, or
re-tweet.
2. Rob you make a good point. The person downloading the software is
already 'sold', their friends might not be. In the draft we should have a
"from one's download to the next's download" solution. When the first
customer shares, what page are they sharing on, what page are their friends
being redirected to, what is the content of that page and from there get
the friend motivated/convinced enough that they too want to download it and
might also click share.
3. We need to brainstorm the effective places to place which parts. Maybe
its page context sensitive. Only the download page has Share for
Download. Maybe the rest of the site is the like on facebook or follow on
twitter as that might be more appropriate.
For now I will close on this share task and provide a html file showing how
it would work and look on our page(s). Before I continue I will draft an
integration plan in the new thread.
I can spend a separate iteration drafting the landing pages in the next
week and then change our share links to point there. Lets grow this
solution and get return on the small changes first. The next growth could
be to integrate a youtube video.
I'm open to other helping me! I don't care what color the shed is.
Otherwise its at my volunteering pace :(, but really :D this will make good
progress.
On Wed, Dec 12, 2012 at 8:54 AM, Rob Weir <ro...@apache.org> wrote:
> On Tue, Dec 11, 2012 at 10:56 PM, Samer Mansour <sa...@gmail.com>
> wrote:
> > Building on P.P. Meyer idea.
> > A facebook, google+, tweet button on the download page that shares to
> your
> > wall/board.
> > Download page is already optimized where the first image is (
> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png)
> > But the description text is not optimized, right now its:
> >
> > " + "Get all platforms, languages, language packs | " + "" + "Source Code
> > tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " +
> > "SHA256 | " + "Release Notes | " + "Legacy Version
> >
> > I can investigate if there is a way to indicate a page description, might
> > be a page header, or a hidden div tag to allow us to provide a
> description
> > like:
> > "I just downloaded Open Office, you can join the Office Alternative
> > revolution too shortlink.com/xxxxx".
> > Anyone already know?
> >
> > The share button runs on the idea of cross-selling from eCommerce. You
> > already got the customer downloading the software, so this is the perfect
> > opportunity to hit them up again to "buy more".
> > Instead in this instance "buying more", is making more people download
> it.
> > Typically eCommerce will gain 3% more in revenue,this should be hire b/c
> > (1.) this product is free so no reason to refuse (2.) One share could be
> > seen by several more people.
> >
>
> A few questions:
>
>
> 1) What do we want the shortlink to be? Do we want to promote our
> Facebook page? That would encourage longer term engagement, since
> they would get further updates from us. Or do we want to point them
> directly to our www.openoffice.org home page, or even our download
> page? Or a special landing page?
>
> 2) We should consider that the Facebook "friend" who sees their
> friend's note might be sufficiently motivated to follow the link, but
> not yet be convinced to download OpenOffice. So we might get optimal
> results if we lead them to a short pitch that motivates them to
> download.
>
> 3) What page do we put the share link on?
>
> For most users, their download funnel looks like:
>
> 1) http://www.openoffice.org
>
> 2) http://www.openoffice.org/download
>
> 3)
> http://sourceforge.net/projects/openofficeorg.mirror/files/stable/3.4.1/Apache_OpenOffice_incubating_3.4.1_Win_x86_install_en-US.exe/download
>
> So the actual download is satisfied by SourceForge. We have less
> control of that page, since it is not ours. But we can easily put
> Facebook integration on the www.openoffice.org pages.
>
> Another thing to note is that the entire www.openoffice.org uses a
> template engine. So it would be possible to insert a FB share link
> into every page easily. As a whole the website gets 750K visits/day.
>
> -Rob
>
> >
> > On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <pp...@gmail.com> wrote:
> >
> >> Rob I thought your ideas cut together would make a funny video. Our
> biggest
> >> marketing advantage now than ever is social media. So if there is a way
> the
> >> website can automatically post on Facebook if a person downloads the
> free
> >> version it will show it to their friends. The biggest point you hit on
> is -
> >> not knowing the alternatives. The more Open Office is known and shared
> on
> >> FB/twitter/ex. the more popular it will be.
> >>
> >>
> >> On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <fabriziobury@gmail.com
> >> >wrote:
> >>
> >> > I totally agree with you Rob, I've worked in a computer store two
> years
> >> > ago,
> >> > truly not informed of free software, but I think if we had direct
> contact
> >> > with
> >> > sellers, this would work.
> >> >
> >> > Thanks
> >> >
> >> > Sent from my Ipad
> >> >
> >> > 2012/12/11 Rob Weir <ro...@apache.org>
> >> >
> >> > > For those portions of the world that celebrate Christmas, in the
> next
> >> > > three weeks we're coming into a major gift-giving season. I
> recently
> >> > > bought a new PC as a gift for a family member. Anyone buying a new
> PC
> >> > > faces several questions: how much RAM, how big a hard drive, but
> >> > > also: what version of Microsoft Office to bundle? Home and School?
> >> > > Professional? Small Business? The PC vendors get a sweet deal from
> >> > > Microsoft to push Office. Although you can opt out and save $200 or
> >> > > so, the PC vendors never seem to offer or even explain that there
> are
> >> > > free alternatives.
> >> > >
> >> > > This is a hard nut to crack. As a free product, we're in many cases
> >> > > better for the consumer. But we can't offer the same kind of kick
> >> > > back / revenue sharing with the PC vendor that a commercial product
> >> > > can do. 10% of zero is still zero.
> >> > >
> >> > > But maybe we can have a promotion directly to the consumer, raising
> >> > > their awareness of free alternatives?
> >> > >
> >> >
> >>
> >>
> >>
> >> --
> >> Respectfully,
> >> - Paul
> >>
>
Re: Holiday OpenOffice promotion opportunity?
Posted by "P.P. Meyer" <pp...@gmail.com>.
Rob,
A Facebook share link on every page if possible would be great. I think you
should keep the users on OpenOffice.org and tell them to go to the FB page
if they want to comment.
But a statement like this on the front page or downloading page "Thank you
for downloading Open Office for FREE and be sure to share the cheer with
others this holiday season"
"Share the cheer! Open Office free download!"
On Wed, Dec 12, 2012 at 8:54 AM, Rob Weir <ro...@apache.org> wrote:
> On Tue, Dec 11, 2012 at 10:56 PM, Samer Mansour <sa...@gmail.com>
> wrote:
> > Building on P.P. Meyer idea.
> > A facebook, google+, tweet button on the download page that shares to
> your
> > wall/board.
> > Download page is already optimized where the first image is (
> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png)
> > But the description text is not optimized, right now its:
> >
> > " + "Get all platforms, languages, language packs | " + "" + "Source Code
> > tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " +
> > "SHA256 | " + "Release Notes | " + "Legacy Version
> >
> > I can investigate if there is a way to indicate a page description, might
> > be a page header, or a hidden div tag to allow us to provide a
> description
> > like:
> > "I just downloaded Open Office, you can join the Office Alternative
> > revolution too shortlink.com/xxxxx".
> > Anyone already know?
> >
> > The share button runs on the idea of cross-selling from eCommerce. You
> > already got the customer downloading the software, so this is the perfect
> > opportunity to hit them up again to "buy more".
> > Instead in this instance "buying more", is making more people download
> it.
> > Typically eCommerce will gain 3% more in revenue,this should be hire b/c
> > (1.) this product is free so no reason to refuse (2.) One share could be
> > seen by several more people.
> >
>
> A few questions:
>
>
> 1) What do we want the shortlink to be? Do we want to promote our
> Facebook page? That would encourage longer term engagement, since
> they would get further updates from us. Or do we want to point them
> directly to our www.openoffice.org home page, or even our download
> page? Or a special landing page?
>
> 2) We should consider that the Facebook "friend" who sees their
> friend's note might be sufficiently motivated to follow the link, but
> not yet be convinced to download OpenOffice. So we might get optimal
> results if we lead them to a short pitch that motivates them to
> download.
>
> 3) What page do we put the share link on?
>
> For most users, their download funnel looks like:
>
> 1) http://www.openoffice.org
>
> 2) http://www.openoffice.org/download
>
> 3)
> http://sourceforge.net/projects/openofficeorg.mirror/files/stable/3.4.1/Apache_OpenOffice_incubating_3.4.1_Win_x86_install_en-US.exe/download
>
> So the actual download is satisfied by SourceForge. We have less
> control of that page, since it is not ours. But we can easily put
> Facebook integration on the www.openoffice.org pages.
>
> Another thing to note is that the entire www.openoffice.org uses a
> template engine. So it would be possible to insert a FB share link
> into every page easily. As a whole the website gets 750K visits/day.
>
> -Rob
>
> >
> > On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <pp...@gmail.com> wrote:
> >
> >> Rob I thought your ideas cut together would make a funny video. Our
> biggest
> >> marketing advantage now than ever is social media. So if there is a way
> the
> >> website can automatically post on Facebook if a person downloads the
> free
> >> version it will show it to their friends. The biggest point you hit on
> is -
> >> not knowing the alternatives. The more Open Office is known and shared
> on
> >> FB/twitter/ex. the more popular it will be.
> >>
> >>
> >> On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <fabriziobury@gmail.com
> >> >wrote:
> >>
> >> > I totally agree with you Rob, I've worked in a computer store two
> years
> >> > ago,
> >> > truly not informed of free software, but I think if we had direct
> contact
> >> > with
> >> > sellers, this would work.
> >> >
> >> > Thanks
> >> >
> >> > Sent from my Ipad
> >> >
> >> > 2012/12/11 Rob Weir <ro...@apache.org>
> >> >
> >> > > For those portions of the world that celebrate Christmas, in the
> next
> >> > > three weeks we're coming into a major gift-giving season. I
> recently
> >> > > bought a new PC as a gift for a family member. Anyone buying a new
> PC
> >> > > faces several questions: how much RAM, how big a hard drive, but
> >> > > also: what version of Microsoft Office to bundle? Home and School?
> >> > > Professional? Small Business? The PC vendors get a sweet deal from
> >> > > Microsoft to push Office. Although you can opt out and save $200 or
> >> > > so, the PC vendors never seem to offer or even explain that there
> are
> >> > > free alternatives.
> >> > >
> >> > > This is a hard nut to crack. As a free product, we're in many cases
> >> > > better for the consumer. But we can't offer the same kind of kick
> >> > > back / revenue sharing with the PC vendor that a commercial product
> >> > > can do. 10% of zero is still zero.
> >> > >
> >> > > But maybe we can have a promotion directly to the consumer, raising
> >> > > their awareness of free alternatives?
> >> > >
> >> >
> >>
> >>
> >>
> >> --
> >> Respectfully,
> >> - Paul
> >>
>
--
Respectfully,
- Paul
Re: Holiday OpenOffice promotion opportunity?
Posted by Rob Weir <ro...@apache.org>.
On Tue, Dec 11, 2012 at 10:56 PM, Samer Mansour <sa...@gmail.com> wrote:
> Building on P.P. Meyer idea.
> A facebook, google+, tweet button on the download page that shares to your
> wall/board.
> Download page is already optimized where the first image is (
> http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png)
> But the description text is not optimized, right now its:
>
> " + "Get all platforms, languages, language packs | " + "" + "Source Code
> tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " +
> "SHA256 | " + "Release Notes | " + "Legacy Version
>
> I can investigate if there is a way to indicate a page description, might
> be a page header, or a hidden div tag to allow us to provide a description
> like:
> "I just downloaded Open Office, you can join the Office Alternative
> revolution too shortlink.com/xxxxx".
> Anyone already know?
>
> The share button runs on the idea of cross-selling from eCommerce. You
> already got the customer downloading the software, so this is the perfect
> opportunity to hit them up again to "buy more".
> Instead in this instance "buying more", is making more people download it.
> Typically eCommerce will gain 3% more in revenue,this should be hire b/c
> (1.) this product is free so no reason to refuse (2.) One share could be
> seen by several more people.
>
A few questions:
1) What do we want the shortlink to be? Do we want to promote our
Facebook page? That would encourage longer term engagement, since
they would get further updates from us. Or do we want to point them
directly to our www.openoffice.org home page, or even our download
page? Or a special landing page?
2) We should consider that the Facebook "friend" who sees their
friend's note might be sufficiently motivated to follow the link, but
not yet be convinced to download OpenOffice. So we might get optimal
results if we lead them to a short pitch that motivates them to
download.
3) What page do we put the share link on?
For most users, their download funnel looks like:
1) http://www.openoffice.org
2) http://www.openoffice.org/download
3) http://sourceforge.net/projects/openofficeorg.mirror/files/stable/3.4.1/Apache_OpenOffice_incubating_3.4.1_Win_x86_install_en-US.exe/download
So the actual download is satisfied by SourceForge. We have less
control of that page, since it is not ours. But we can easily put
Facebook integration on the www.openoffice.org pages.
Another thing to note is that the entire www.openoffice.org uses a
template engine. So it would be possible to insert a FB share link
into every page easily. As a whole the website gets 750K visits/day.
-Rob
>
> On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <pp...@gmail.com> wrote:
>
>> Rob I thought your ideas cut together would make a funny video. Our biggest
>> marketing advantage now than ever is social media. So if there is a way the
>> website can automatically post on Facebook if a person downloads the free
>> version it will show it to their friends. The biggest point you hit on is -
>> not knowing the alternatives. The more Open Office is known and shared on
>> FB/twitter/ex. the more popular it will be.
>>
>>
>> On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <fabriziobury@gmail.com
>> >wrote:
>>
>> > I totally agree with you Rob, I've worked in a computer store two years
>> > ago,
>> > truly not informed of free software, but I think if we had direct contact
>> > with
>> > sellers, this would work.
>> >
>> > Thanks
>> >
>> > Sent from my Ipad
>> >
>> > 2012/12/11 Rob Weir <ro...@apache.org>
>> >
>> > > For those portions of the world that celebrate Christmas, in the next
>> > > three weeks we're coming into a major gift-giving season. I recently
>> > > bought a new PC as a gift for a family member. Anyone buying a new PC
>> > > faces several questions: how much RAM, how big a hard drive, but
>> > > also: what version of Microsoft Office to bundle? Home and School?
>> > > Professional? Small Business? The PC vendors get a sweet deal from
>> > > Microsoft to push Office. Although you can opt out and save $200 or
>> > > so, the PC vendors never seem to offer or even explain that there are
>> > > free alternatives.
>> > >
>> > > This is a hard nut to crack. As a free product, we're in many cases
>> > > better for the consumer. But we can't offer the same kind of kick
>> > > back / revenue sharing with the PC vendor that a commercial product
>> > > can do. 10% of zero is still zero.
>> > >
>> > > But maybe we can have a promotion directly to the consumer, raising
>> > > their awareness of free alternatives?
>> > >
>> >
>>
>>
>>
>> --
>> Respectfully,
>> - Paul
>>
Re: Holiday OpenOffice promotion opportunity?
Posted by Rob Weir <ro...@apache.org>.
On Wed, Dec 12, 2012 at 12:23 AM, Samer Mansour <sa...@gmail.com> wrote:
> 1. This is the first time I've contributed to anything open source. Can
> someone help me promote these changes properly? Private e-mail me?
I can help, but we should collaborate on the list unless we need to
exchange large files or something like that. This is part of the
transparency that Apache values.
> 2. Does it need to be reviewed? If so, do I lazy consensus in the dev
> maillist?
I'd recommend first getting this mocked up on a test page on the
website, so we can all review it. Then, based on lazy consensus we
can apply it to a real page.
> I have the CMS bookmarklet in anonymous mode working, thanks Rob for the
> video.
>
> 3. Found a solution that doesn't require javascript, these tags go into the
> <header> section, its used by web crawlers and web scrapers:
>
> <meta property="og:title" content="Download Apache Open Office" />
> <meta property="og:description" content="Join the Open Office
> revolution, the free office productivity suite with over 28 million
> trusted downloads." />
> <meta property="og:image"
> content="http://www.openoffice.org/images/AOO_logos/orb.jpg" />
>
> Once the change occurs, here is a way to check it:
> Facebook Debug: https://developers.facebook.com/tools/debug
>
> Here are the links
> Facebook Share link:
> https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fwww.openoffice.org%2Fdownload%2F
> Twitter Tweet link:
> https://twitter.com/intent/tweet?url=http%3A%2F%2Fwww.openoffice.org%2Fdownload%2F&text=Join%20the%20Open%20Office%20revolution,%20the%20free%20office%20productivity%20suite%20with%20over%2028%20million%20trusted%20downloads
> .
I'm losing the context here. How does the "Share link" relate to the
header changes? If possible, could you send a complete HTML page that
we can use as a test page. If so, I can upload that and we can review
it in context.
>
> I prefer the hard coded share link rather than third party javascript
> to avoid privacy concerns from cookies and js tracking.
> Facebook & Twitter is not contacted until the user clicks the hard
> coded share link.
+1.
> I can add official images for the links. Images should be local to
> avoid contacting third party servers, as additional privacy to our
> users. I'm a walking privacy concern buzz kill party pooper.
> I can add additional share links in the coming days.
>
>
>
> On Tue, Dec 11, 2012 at 10:56 PM, Samer Mansour <sa...@gmail.com> wrote:
>
>> Building on P.P. Meyer idea.
>> A facebook, google+, tweet button on the download page that shares to your
>> wall/board.
>> Download page is already optimized where the first image is (
>> http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png)
>> But the description text is not optimized, right now its:
>>
>> " + "Get all platforms, languages, language packs | " + "" + "Source Code
>> tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " +
>> "SHA256 | " + "Release Notes | " + "Legacy Version
>>
>> I can investigate if there is a way to indicate a page description, might
>> be a page header, or a hidden div tag to allow us to provide a description
>> like:
>> "I just downloaded Open Office, you can join the Office Alternative
>> revolution too shortlink.com/xxxxx".
>> Anyone already know?
>>
>> The share button runs on the idea of cross-selling from eCommerce. You
>> already got the customer downloading the software, so this is the perfect
>> opportunity to hit them up again to "buy more".
>> Instead in this instance "buying more", is making more people download
>> it.
>> Typically eCommerce will gain 3% more in revenue,this should be hire b/c
>> (1.) this product is free so no reason to refuse (2.) One share could be
>> seen by several more people.
>>
>>
>>
>> On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <pp...@gmail.com> wrote:
>>
>>> Rob I thought your ideas cut together would make a funny video. Our
>>> biggest
>>> marketing advantage now than ever is social media. So if there is a way
>>> the
>>> website can automatically post on Facebook if a person downloads the free
>>> version it will show it to their friends. The biggest point you hit on is
>>> -
>>> not knowing the alternatives. The more Open Office is known and shared on
>>> FB/twitter/ex. the more popular it will be.
>>>
>>>
>>> On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <fabriziobury@gmail.com
>>> >wrote:
>>>
>>> > I totally agree with you Rob, I've worked in a computer store two years
>>> > ago,
>>> > truly not informed of free software, but I think if we had direct
>>> contact
>>> > with
>>> > sellers, this would work.
>>> >
>>> > Thanks
>>> >
>>> > Sent from my Ipad
>>> >
>>> > 2012/12/11 Rob Weir <ro...@apache.org>
>>> >
>>> > > For those portions of the world that celebrate Christmas, in the next
>>> > > three weeks we're coming into a major gift-giving season. I recently
>>> > > bought a new PC as a gift for a family member. Anyone buying a new PC
>>> > > faces several questions: how much RAM, how big a hard drive, but
>>> > > also: what version of Microsoft Office to bundle? Home and School?
>>> > > Professional? Small Business? The PC vendors get a sweet deal from
>>> > > Microsoft to push Office. Although you can opt out and save $200 or
>>> > > so, the PC vendors never seem to offer or even explain that there are
>>> > > free alternatives.
>>> > >
>>> > > This is a hard nut to crack. As a free product, we're in many cases
>>> > > better for the consumer. But we can't offer the same kind of kick
>>> > > back / revenue sharing with the PC vendor that a commercial product
>>> > > can do. 10% of zero is still zero.
>>> > >
>>> > > But maybe we can have a promotion directly to the consumer, raising
>>> > > their awareness of free alternatives?
>>> > >
>>> >
>>>
>>>
>>>
>>> --
>>> Respectfully,
>>> - Paul
>>>
>>
>>
Re: Holiday OpenOffice promotion opportunity?
Posted by Samer Mansour <sa...@gmail.com>.
1. This is the first time I've contributed to anything open source. Can
someone help me promote these changes properly? Private e-mail me?
2. Does it need to be reviewed? If so, do I lazy consensus in the dev
maillist?
I have the CMS bookmarklet in anonymous mode working, thanks Rob for the
video.
3. Found a solution that doesn't require javascript, these tags go into the
<header> section, its used by web crawlers and web scrapers:
<meta property="og:title" content="Download Apache Open Office" />
<meta property="og:description" content="Join the Open Office
revolution, the free office productivity suite with over 28 million
trusted downloads." />
<meta property="og:image"
content="http://www.openoffice.org/images/AOO_logos/orb.jpg" />
Once the change occurs, here is a way to check it:
Facebook Debug: https://developers.facebook.com/tools/debug
Here are the links
Facebook Share link:
https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fwww.openoffice.org%2Fdownload%2F
Twitter Tweet link:
https://twitter.com/intent/tweet?url=http%3A%2F%2Fwww.openoffice.org%2Fdownload%2F&text=Join%20the%20Open%20Office%20revolution,%20the%20free%20office%20productivity%20suite%20with%20over%2028%20million%20trusted%20downloads
.
I prefer the hard coded share link rather than third party javascript
to avoid privacy concerns from cookies and js tracking.
Facebook & Twitter is not contacted until the user clicks the hard
coded share link.
I can add official images for the links. Images should be local to
avoid contacting third party servers, as additional privacy to our
users. I'm a walking privacy concern buzz kill party pooper.
I can add additional share links in the coming days.
On Tue, Dec 11, 2012 at 10:56 PM, Samer Mansour <sa...@gmail.com> wrote:
> Building on P.P. Meyer idea.
> A facebook, google+, tweet button on the download page that shares to your
> wall/board.
> Download page is already optimized where the first image is (
> http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png)
> But the description text is not optimized, right now its:
>
> " + "Get all platforms, languages, language packs | " + "" + "Source Code
> tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " +
> "SHA256 | " + "Release Notes | " + "Legacy Version
>
> I can investigate if there is a way to indicate a page description, might
> be a page header, or a hidden div tag to allow us to provide a description
> like:
> "I just downloaded Open Office, you can join the Office Alternative
> revolution too shortlink.com/xxxxx".
> Anyone already know?
>
> The share button runs on the idea of cross-selling from eCommerce. You
> already got the customer downloading the software, so this is the perfect
> opportunity to hit them up again to "buy more".
> Instead in this instance "buying more", is making more people download
> it.
> Typically eCommerce will gain 3% more in revenue,this should be hire b/c
> (1.) this product is free so no reason to refuse (2.) One share could be
> seen by several more people.
>
>
>
> On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <pp...@gmail.com> wrote:
>
>> Rob I thought your ideas cut together would make a funny video. Our
>> biggest
>> marketing advantage now than ever is social media. So if there is a way
>> the
>> website can automatically post on Facebook if a person downloads the free
>> version it will show it to their friends. The biggest point you hit on is
>> -
>> not knowing the alternatives. The more Open Office is known and shared on
>> FB/twitter/ex. the more popular it will be.
>>
>>
>> On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <fabriziobury@gmail.com
>> >wrote:
>>
>> > I totally agree with you Rob, I've worked in a computer store two years
>> > ago,
>> > truly not informed of free software, but I think if we had direct
>> contact
>> > with
>> > sellers, this would work.
>> >
>> > Thanks
>> >
>> > Sent from my Ipad
>> >
>> > 2012/12/11 Rob Weir <ro...@apache.org>
>> >
>> > > For those portions of the world that celebrate Christmas, in the next
>> > > three weeks we're coming into a major gift-giving season. I recently
>> > > bought a new PC as a gift for a family member. Anyone buying a new PC
>> > > faces several questions: how much RAM, how big a hard drive, but
>> > > also: what version of Microsoft Office to bundle? Home and School?
>> > > Professional? Small Business? The PC vendors get a sweet deal from
>> > > Microsoft to push Office. Although you can opt out and save $200 or
>> > > so, the PC vendors never seem to offer or even explain that there are
>> > > free alternatives.
>> > >
>> > > This is a hard nut to crack. As a free product, we're in many cases
>> > > better for the consumer. But we can't offer the same kind of kick
>> > > back / revenue sharing with the PC vendor that a commercial product
>> > > can do. 10% of zero is still zero.
>> > >
>> > > But maybe we can have a promotion directly to the consumer, raising
>> > > their awareness of free alternatives?
>> > >
>> >
>>
>>
>>
>> --
>> Respectfully,
>> - Paul
>>
>
>
Re: Holiday OpenOffice promotion opportunity?
Posted by Samer Mansour <sa...@gmail.com>.
Building on P.P. Meyer idea.
A facebook, google+, tweet button on the download page that shares to your
wall/board.
Download page is already optimized where the first image is (
http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png)
But the description text is not optimized, right now its:
" + "Get all platforms, languages, language packs | " + "" + "Source Code
tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " +
"SHA256 | " + "Release Notes | " + "Legacy Version
I can investigate if there is a way to indicate a page description, might
be a page header, or a hidden div tag to allow us to provide a description
like:
"I just downloaded Open Office, you can join the Office Alternative
revolution too shortlink.com/xxxxx".
Anyone already know?
The share button runs on the idea of cross-selling from eCommerce. You
already got the customer downloading the software, so this is the perfect
opportunity to hit them up again to "buy more".
Instead in this instance "buying more", is making more people download it.
Typically eCommerce will gain 3% more in revenue,this should be hire b/c
(1.) this product is free so no reason to refuse (2.) One share could be
seen by several more people.
On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <pp...@gmail.com> wrote:
> Rob I thought your ideas cut together would make a funny video. Our biggest
> marketing advantage now than ever is social media. So if there is a way the
> website can automatically post on Facebook if a person downloads the free
> version it will show it to their friends. The biggest point you hit on is -
> not knowing the alternatives. The more Open Office is known and shared on
> FB/twitter/ex. the more popular it will be.
>
>
> On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <fabriziobury@gmail.com
> >wrote:
>
> > I totally agree with you Rob, I've worked in a computer store two years
> > ago,
> > truly not informed of free software, but I think if we had direct contact
> > with
> > sellers, this would work.
> >
> > Thanks
> >
> > Sent from my Ipad
> >
> > 2012/12/11 Rob Weir <ro...@apache.org>
> >
> > > For those portions of the world that celebrate Christmas, in the next
> > > three weeks we're coming into a major gift-giving season. I recently
> > > bought a new PC as a gift for a family member. Anyone buying a new PC
> > > faces several questions: how much RAM, how big a hard drive, but
> > > also: what version of Microsoft Office to bundle? Home and School?
> > > Professional? Small Business? The PC vendors get a sweet deal from
> > > Microsoft to push Office. Although you can opt out and save $200 or
> > > so, the PC vendors never seem to offer or even explain that there are
> > > free alternatives.
> > >
> > > This is a hard nut to crack. As a free product, we're in many cases
> > > better for the consumer. But we can't offer the same kind of kick
> > > back / revenue sharing with the PC vendor that a commercial product
> > > can do. 10% of zero is still zero.
> > >
> > > But maybe we can have a promotion directly to the consumer, raising
> > > their awareness of free alternatives?
> > >
> >
>
>
>
> --
> Respectfully,
> - Paul
>
Re: Holiday OpenOffice promotion opportunity?
Posted by "P.P. Meyer" <pp...@gmail.com>.
Rob I thought your ideas cut together would make a funny video. Our biggest
marketing advantage now than ever is social media. So if there is a way the
website can automatically post on Facebook if a person downloads the free
version it will show it to their friends. The biggest point you hit on is -
not knowing the alternatives. The more Open Office is known and shared on
FB/twitter/ex. the more popular it will be.
On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <fa...@gmail.com>wrote:
> I totally agree with you Rob, I've worked in a computer store two years
> ago,
> truly not informed of free software, but I think if we had direct contact
> with
> sellers, this would work.
>
> Thanks
>
> Sent from my Ipad
>
> 2012/12/11 Rob Weir <ro...@apache.org>
>
> > For those portions of the world that celebrate Christmas, in the next
> > three weeks we're coming into a major gift-giving season. I recently
> > bought a new PC as a gift for a family member. Anyone buying a new PC
> > faces several questions: how much RAM, how big a hard drive, but
> > also: what version of Microsoft Office to bundle? Home and School?
> > Professional? Small Business? The PC vendors get a sweet deal from
> > Microsoft to push Office. Although you can opt out and save $200 or
> > so, the PC vendors never seem to offer or even explain that there are
> > free alternatives.
> >
> > This is a hard nut to crack. As a free product, we're in many cases
> > better for the consumer. But we can't offer the same kind of kick
> > back / revenue sharing with the PC vendor that a commercial product
> > can do. 10% of zero is still zero.
> >
> > But maybe we can have a promotion directly to the consumer, raising
> > their awareness of free alternatives?
> >
>
--
Respectfully,
- Paul
Re: Holiday OpenOffice promotion opportunity?
Posted by Fabrizio Bury <fa...@gmail.com>.
I totally agree with you Rob, I've worked in a computer store two years ago,
truly not informed of free software, but I think if we had direct contact with
sellers, this would work.
Thanks
Sent from my Ipad
2012/12/11 Rob Weir <ro...@apache.org>
> For those portions of the world that celebrate Christmas, in the next
> three weeks we're coming into a major gift-giving season. I recently
> bought a new PC as a gift for a family member. Anyone buying a new PC
> faces several questions: how much RAM, how big a hard drive, but
> also: what version of Microsoft Office to bundle? Home and School?
> Professional? Small Business? The PC vendors get a sweet deal from
> Microsoft to push Office. Although you can opt out and save $200 or
> so, the PC vendors never seem to offer or even explain that there are
> free alternatives.
>
> This is a hard nut to crack. As a free product, we're in many cases
> better for the consumer. But we can't offer the same kind of kick
> back / revenue sharing with the PC vendor that a commercial product
> can do. 10% of zero is still zero.
>
> But maybe we can have a promotion directly to the consumer, raising
> their awareness of free alternatives?
>