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Posted to dev@openoffice.apache.org by "Dennis E. Hamilton" <de...@acm.org> on 2012/07/20 04:11:19 UTC

Community over Code: Basics of Brand and Trademarks

Shane Curcuru made a presentation at OSCON today about "Managing Community Open Source Brands."  The slides are much nicer than that title [;<).  You can get them from this blog page: <http://communityovercode.com/2012/07/oscon-presentation/>. 

There is useful, direct material that can be applied to Apache OpenOffice and its branding.

 - Dennis

(No, I'm not at OSCON, but many ASF folk are posting to twitter as the events happen.)

 
 
 



RE: Community over Code: Basics of Brand and Trademarks

Posted by "Dennis E. Hamilton" <de...@acm.org>.
I just thought the presentation was crisp and useful as a reminder.  I also don't know that it has been summarized in one place like this in any of our considerations at the PPMC.

 - Dennis

I also like the presentation itself in terms of layout, transitions, etc.

-----Original Message-----
From: Rob Weir [mailto:robweir@apache.org] 
Sent: Thursday, July 19, 2012 19:25
To: ooo-dev@incubator.apache.org
Subject: Re: Community over Code: Basics of Brand and Trademarks

On Thu, Jul 19, 2012 at 10:11 PM, Dennis E. Hamilton
<de...@acm.org> wrote:
> Shane Curcuru made a presentation at OSCON today about "Managing Community Open Source Brands."  The slides are much nicer than that title [;<).  You can get them from this blog page: <http://communityovercode.com/2012/07/oscon-presentation/>.
>
> There is useful, direct material that can be applied to Apache OpenOffice and its branding.
>

I didn't see anything there that we're not already doing, or that is
not already part of Apache trademark guidelines.  Did you see
something in particular that warranted further attention?

-Rob

>  - Dennis
>
> (No, I'm not at OSCON, but many ASF folk are posting to twitter as the events happen.)
>
>
>
>
>
>


Re: Community over Code: Basics of Brand and Trademarks

Posted by Rob Weir <ro...@apache.org>.
On Thu, Jul 19, 2012 at 10:11 PM, Dennis E. Hamilton
<de...@acm.org> wrote:
> Shane Curcuru made a presentation at OSCON today about "Managing Community Open Source Brands."  The slides are much nicer than that title [;<).  You can get them from this blog page: <http://communityovercode.com/2012/07/oscon-presentation/>.
>
> There is useful, direct material that can be applied to Apache OpenOffice and its branding.
>

I didn't see anything there that we're not already doing, or that is
not already part of Apache trademark guidelines.  Did you see
something in particular that warranted further attention?

-Rob

>  - Dennis
>
> (No, I'm not at OSCON, but many ASF folk are posting to twitter as the events happen.)
>
>
>
>
>
>

Re: Community over Code: Basics of Brand and Trademarks

Posted by Dave Fisher <da...@comcast.net>.
My favorite line:

"Human judgement is required to define your bikeshed's image and how it should be used"

Regards,
Dave

On Jul 19, 2012, at 7:11 PM, Dennis E. Hamilton wrote:

> Shane Curcuru made a presentation at OSCON today about "Managing Community Open Source Brands."  The slides are much nicer than that title [;<).  You can get them from this blog page: <http://communityovercode.com/2012/07/oscon-presentation/>. 
> 
> There is useful, direct material that can be applied to Apache OpenOffice and its branding.
> 
> - Dennis
> 
> (No, I'm not at OSCON, but many ASF folk are posting to twitter as the events happen.)
> 
> 
> 
> 
> 
>