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Posted to commits@struts.apache.org by Apache Wiki <wi...@apache.org> on 2006/10/09 21:23:26 UTC

[Struts Wiki] Update of "AlohaSurfCamp" by GregReddin

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The following page has been changed by GregReddin:
http://wiki.apache.org/struts/AlohaSurfCamp

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- BILLABONG SURF CAMP OFFER
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- Billabong, Inc. is pursuing the concept of branded surf camps in Mainland US, Hawaii, Canada and select foreign destinations. Billabong plans to provide its independent operators with resources that encourage the development and growth of the operator’s business, while enriching the overall experience of the camper. The interest of Billabong is to introduce the brand to a new segment of the youth market and have them identify their unique camp experience with the brand. We want to stress the partnership aspect, and emphasize the deep commitment, flexible approach and customized program Billabong is willing to develop with you as an operator.
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- What we offer
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- Estimated Number of Campers: 700
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- PRODUCT & EQUIPMENT
- 	Billabong Spring Wetsuits
- 	Hooded Sweatshirts
- 	Surftech, Softops for use during operations, renewed annually
- 	Instructor items ( trunks, tees, etc)
- 	Global Surf industries, Supersoft foam for use during operation
- 	10X 10 tents
- 	Instructor Lycras
- 	Instructor wetsuits
- 	Billabong camps tee personalized with operator logo
- CAMPER GIVEAWAYS
- 	Billabong DVDS
- 	12 month subscription to Transworld Surf for each fulfillment address provided to TWS
- 	Smart water drinks
- 	Drinks Hansen’s Beverage Co. for every camper, drinks cannot be shipped
- 	700 posters, 700 hats, 700 calendars
- 	Additional gift items – contest t-shirt, wallet, or girl’s accessories
- 	Simple gift items
- 	Current issue of Transworld Surf Magazine for every camper
- 	Chipotle Free Lunch Cards for every camper
- ADVERTISING
- 	Two full pages in Transwolrd Surf plus select advertising in regional publications.
- 	Cover Wrap on select Time, INC titles including Sports Illustrated for Kids and Teen People
- 	AmeriKidz magazine double insertion
- 	Full Page Advertisement in Surfer Magazine Camps directory
- 	Flyers
- 	Medium Billabong stickers
- 	Design and Production of Billabong Camps brochures for distribution at Billabong Retailers
- 	Banner Ads and Listings on top camp Website directories
- 	Rotating Advertisement Banners on www.surfline.com, 1 Million Visitor Sessions/Monthly
- MARKETING
- 	Dedicated Camp Website with unique operator link, 9,000 Visitor Sessions/Monthly
- 	Online registration vehicle provided by The Active Network 
- 	Online promotion via billabong.com, including e-mail blasts to 150K person database
- 	10'x10' Billabong Canopy for use during Camp Operations
- 	Appearance of Billabong Team Rider, based on availability
- 	Retailer Incentive Program to Promote Awareness and Encourage Camps Sales
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- Estimated Value of Package: $185,010
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- Requirements of Operator 
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- 	Use of Billabong Product, Equipment and Signage during Camp Operations
- 	Competing Product, Equipment and Signage No to be used during camp operations
- 	Presence of Billabong Camp Logo on marketing materials as mutually agreed upon
- 	Use of active.com as online registration system with attached Billabong waiver. 
- 	Operator Investment $16 per each day camper or $11,000 licensing fee, whichever is greater 
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- Payment Required: $10,000
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- Signatures
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