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Posted to marketing@openoffice.apache.org by Samer Mansour <sa...@gmail.com> on 2013/01/02 16:26:40 UTC
Re: [Iteration 1] Social Media Integration on OO.org Site
Rob,
How should I send the zip to you? I finished four placements, we can create
more variations on the wording, it's a simple change.
Samer
On Thu, Dec 20, 2012 at 10:59 PM, Samer Mansour <sa...@gmail.com> wrote:
> Rob,
>
> My apologies holiday season is hectic I haven't had a chance to finish off
> the variations. I have an early morning otherwise I would do it now. I will
> aim for Monday to have it done. Next week work will also be very quite so I
> will start building the 'like us' experiment pages as well then.
>
> Sam
>
>
> On Wednesday, December 19, 2012, Rob Weir wrote:
>
>> On Wed, Dec 19, 2012 at 11:18 AM, Samer Mansour <sa...@gmail.com>
>> wrote:
>> > Ok I had the impression that it had to all be done before we start the
>> > experiment to give them a good benchmark.
>>
>>
>> Yes, we should have all of the variations for a given experiment
>> before we start that experiment. I don't think Google let's us add
>> new variations without restarting the experiment.
>>
>> > I have 4 done as of last night, I'm almost done a more elegant 5th one.
>> The
>> > separate section idea, but all the existing backgrounds have arrows
>> > suggesting "download" or "get". I created its own "share" background
>> > http://postimage.org/image/9brst32ex/ which we can clean up more if we
>> > choose to go with it. I changed the Hue and replaced the images with the
>> > vector art of Share I created in Inkscape.
>> >
>>
>> Cool.
>>
>> > I have some errands after work, I might be able to churn out a few more
>> > designs. I will also name them correctly before handing them off to
>> you.
>> > I just have to figure out paths and changes into a document (or here),
>> so
>> > that its clear what is to be changed/deployed and in what path.
>> >
>>
>> Assume the files will end up in www.openoffice.org/download, alongside
>> the current download/index.html page.
>>
>> -Rob
>>
>>
>> >
>> > On Wed, Dec 19, 2012 at 9:24 AM, Rob Weir <ro...@apache.org> wrote:
>> >>
>> >> On Fri, Dec 14, 2012 at 10:54 PM, Samer Mansour <sa...@gmail.com>
>> >> wrote:
>> >> > Oh, I'm sooo excited. I can help with coding the different pages. We
>> >> > could
>> >> > do the like and share experiments separately so they are not
>> affecting
>> >> > each
>> >> > others results.
>> >> >
>> >> > Lets start with a sharing experiment.
>> >> >
>> >> > We could make the labels "test1-footer" "test2-header"
>> "test3-searchbar"
>> >> > as
>> >> > opposed to "facebook", "google", "twitter". We don't care which
>> network
>> >> > they pick, its the placement/wording/style whether they
>> see/convenient
>> >> > to
>> >> > click it. The metric would sum the three buttons for each test,
>> under
>> >> > the
>> >> > same label.
>> >> >
>> >> > We can all make friendly bets, like picking which horse will win a
>> race.
>> >> > Once we collectively come up with 9, we'll start a separate thread
>> where
>> >> > people can give their prediction.
>> >> >
>> >> > In the spirit of JFDI, I will make the variations you suggested Rob
>> >> > right
>> >> > now. I will wait until Tuesday Night for anyone else variation
>> >> > suggestion
>> >> > on this thread.
>> >> >
>> >>
>> >> OK. I've made some changes to the main website to accommodate the
>> >> experiment. The issues was that the website logic would automatically
>> >> try to apply the site template to our test pages, wiping them out.
>> >> With my change any page that ends in "-passthru.html" will be
>> >> unprocessed by the site template and will be displayed as-is. So
>> >> we'll need to name our test bases something like
>> >> "social-variation1-passthru.html", etc.
>> >>
>> >> Let me know when you have some variations ready to test and I can get
>> >> them provisioned onto the website.
>> >>
>> >> Also, we should avoid putting the actual test file names and links
>> >> onto the mailing list. That would encourage list subscribers to load
>> >> the pages and since our behavior differs from the random visitor's
>> >> behavior this can distort the experiment,
>> >>
>> >> -Rob
>> >>
>> >> >
>> >> > On Fri, Dec 14, 2012 at 11:12 AM, Rob Weir <ro...@apache.org>
>> wrote:
>> >> >
>> >> >> On Fri, Dec 14, 2012 at 1:24 AM, Samer Mansour <sa...@gmail.com>
>> >> >> wrote:
>> >> >> > 1. Progress on "Download Share" - Smaller images and text,
>> >> >> > anti-aliased
>> >> >> > using inkscape.
>> >> >> > http://www.winsor.ca/samer/aootest2.htm
>> >> >> >
>> >> >> > 2. Progress made on possible template placements for "Follow
>> >> >> > OpenOffice"
>> >> >> > http://www.winsor.ca/samer/aootest3.htm - Left Nav Links & Header
>> >> >> > Links
>> >> >> > http://www.winsor.ca/samer/aootest4.htm - Title Nav Links &
>> Footer
>> >> >> > Links
>> >> >> >
>> >> >> > In 2. should we eliminate some placements? Or should we experiment
>> >> >> > all 4
>> >> >> in
>> >> >> > separate files?
>> >> >> >
>> >> >>
>> >> >> As I understand it each Content Experiment needs to test one thing,
>> >> >> have one goal that we measure. For example, we could measure % of
>> >> >> visits that generate a page share via a social network.
>> >> >>
>> >> >> So it looks like we want to have at least two different content
>> >> >> experiments:
>> >> >>
>> >> >> 1) On the download page, to test sharing.
>> >
>
>
Re: [Iteration 1] Social Media Integration on OO.org Site
Posted by Jürgen Schmidt <jo...@gmail.com>.
On 1/9/13 2:53 PM, Rob Weir wrote:
> On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <ro...@apache.org> wrote:
>> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <sa...@gmail.com> wrote:
>>> Rob,
>>>
>>> How should I send the zip to you? I finished four placements, we can create
>>> more variations on the wording, it's a simple change.
>>>
>>
>> If it is less than 25MB, you can mail it to me directly.
>>
>
> A quick update for the team: Samer and I worked offline to get his
> design variations for the download page integrated. So the content
> experiment is now up and running and we'll know in a couple of weeks
> which version gives the greatest rate of sharing via Facebook, Google+
> and Twitter.
>
> I'd rather not make public the exact URL's for the variations, since
> visiting those pages directly could distort the statistics being
> gathered, but if you visit http://www.openoffice.org/download you will
> probably be shown one of the variations with the social sharing icons.
>
> Currently we're seeing a "conversion rate" of around 0.1%, meaning
> 0.1% of visitors to the page share their excitement with their social
> network. Since we get around 100K downloads/day, that amounts to
> around 100 shares per day. And if each person has 100 people in their
> social network, that gives us 10,000 impressions per day, which is
> some nice free advertising. To put that in perspective, 10,000 is
> greater than the size of our Twitter, Facebook and Google+ subscriber
> lists combined. Plus, the nature of the sharing is that the post will
> come from someone familiar, since it is shared within a social
> network. So the impact is that much greater.
>
> The point of this "content experiment" is to find the design that
> gives the highest conversion rate. This is the first step. We might
> do additional variations later as well.
>
> In any case, thanks to Samer for his contributions over the holidays!
>
> Regards,
>
> -Rob
>
>
>> Thanks!
>>
>> -Rob
>>
>>
>>
>>> Samer
>>>
>>> On Thu, Dec 20, 2012 at 10:59 PM, Samer Mansour <sa...@gmail.com> wrote:
>>>
>>>> Rob,
>>>>
>>>> My apologies holiday season is hectic I haven't had a chance to finish off
>>>> the variations. I have an early morning otherwise I would do it now. I will
>>>> aim for Monday to have it done. Next week work will also be very quite so I
>>>> will start building the 'like us' experiment pages as well then.
>>>>
>>>> Sam
>>>>
>>>>
>>>> On Wednesday, December 19, 2012, Rob Weir wrote:
>>>>
>>>>> On Wed, Dec 19, 2012 at 11:18 AM, Samer Mansour <sa...@gmail.com>
>>>>> wrote:
>>>>>> Ok I had the impression that it had to all be done before we start the
>>>>>> experiment to give them a good benchmark.
>>>>>
>>>>>
>>>>> Yes, we should have all of the variations for a given experiment
>>>>> before we start that experiment. I don't think Google let's us add
>>>>> new variations without restarting the experiment.
>>>>>
>>>>>> I have 4 done as of last night, I'm almost done a more elegant 5th one.
>>>>> The
>>>>>> separate section idea, but all the existing backgrounds have arrows
>>>>>> suggesting "download" or "get". I created its own "share" background
>>>>>> http://postimage.org/image/9brst32ex/ which we can clean up more if we
>>>>>> choose to go with it. I changed the Hue and replaced the images with the
>>>>>> vector art of Share I created in Inkscape.
>>>>>>
>>>>>
>>>>> Cool.
>>>>>
>>>>>> I have some errands after work, I might be able to churn out a few more
>>>>>> designs. I will also name them correctly before handing them off to
>>>>> you.
>>>>>> I just have to figure out paths and changes into a document (or here),
>>>>> so
>>>>>> that its clear what is to be changed/deployed and in what path.
>>>>>>
>>>>>
>>>>> Assume the files will end up in www.openoffice.org/download, alongside
>>>>> the current download/index.html page.
>>>>>
>>>>> -Rob
>>>>>
>>>>>
>>>>>>
>>>>>> On Wed, Dec 19, 2012 at 9:24 AM, Rob Weir <ro...@apache.org> wrote:
>>>>>>>
>>>>>>> On Fri, Dec 14, 2012 at 10:54 PM, Samer Mansour <sa...@gmail.com>
>>>>>>> wrote:
>>>>>>>> Oh, I'm sooo excited. I can help with coding the different pages. We
>>>>>>>> could
>>>>>>>> do the like and share experiments separately so they are not
>>>>> affecting
>>>>>>>> each
>>>>>>>> others results.
>>>>>>>>
>>>>>>>> Lets start with a sharing experiment.
>>>>>>>>
>>>>>>>> We could make the labels "test1-footer" "test2-header"
>>>>> "test3-searchbar"
>>>>>>>> as
>>>>>>>> opposed to "facebook", "google", "twitter". We don't care which
>>>>> network
>>>>>>>> they pick, its the placement/wording/style whether they
>>>>> see/convenient
>>>>>>>> to
>>>>>>>> click it. The metric would sum the three buttons for each test,
>>>>> under
>>>>>>>> the
>>>>>>>> same label.
>>>>>>>>
>>>>>>>> We can all make friendly bets, like picking which horse will win a
>>>>> race.
>>>>>>>> Once we collectively come up with 9, we'll start a separate thread
>>>>> where
>>>>>>>> people can give their prediction.
>>>>>>>>
>>>>>>>> In the spirit of JFDI, I will make the variations you suggested Rob
>>>>>>>> right
>>>>>>>> now. I will wait until Tuesday Night for anyone else variation
>>>>>>>> suggestion
>>>>>>>> on this thread.
>>>>>>>>
>>>>>>>
>>>>>>> OK. I've made some changes to the main website to accommodate the
>>>>>>> experiment. The issues was that the website logic would automatically
>>>>>>> try to apply the site template to our test pages, wiping them out.
>>>>>>> With my change any page that ends in "-passthru.html" will be
>>>>>>> unprocessed by the site template and will be displayed as-is. So
>>>>>>> we'll need to name our test bases something like
>>>>>>> "social-variation1-passthru.html", etc.
>>>>>>>
>>>>>>> Let me know when you have some variations ready to test and I can get
>>>>>>> them provisioned onto the website.
>>>>>>>
>>>>>>> Also, we should avoid putting the actual test file names and links
>>>>>>> onto the mailing list. That would encourage list subscribers to load
>>>>>>> the pages and since our behavior differs from the random visitor's
>>>>>>> behavior this can distort the experiment,
thanks for sharing this, very interesting
Juergen
>>>>>>>
>>>>>>> -Rob
>>>>>>>
>>>>>>>>
>>>>>>>> On Fri, Dec 14, 2012 at 11:12 AM, Rob Weir <ro...@apache.org>
>>>>> wrote:
>>>>>>>>
>>>>>>>>> On Fri, Dec 14, 2012 at 1:24 AM, Samer Mansour <sa...@gmail.com>
>>>>>>>>> wrote:
>>>>>>>>>> 1. Progress on "Download Share" - Smaller images and text,
>>>>>>>>>> anti-aliased
>>>>>>>>>> using inkscape.
>>>>>>>>>> http://www.winsor.ca/samer/aootest2.htm
>>>>>>>>>>
>>>>>>>>>> 2. Progress made on possible template placements for "Follow
>>>>>>>>>> OpenOffice"
>>>>>>>>>> http://www.winsor.ca/samer/aootest3.htm - Left Nav Links & Header
>>>>>>>>>> Links
>>>>>>>>>> http://www.winsor.ca/samer/aootest4.htm - Title Nav Links &
>>>>> Footer
>>>>>>>>>> Links
>>>>>>>>>>
>>>>>>>>>> In 2. should we eliminate some placements? Or should we experiment
>>>>>>>>>> all 4
>>>>>>>>> in
>>>>>>>>>> separate files?
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> As I understand it each Content Experiment needs to test one thing,
>>>>>>>>> have one goal that we measure. For example, we could measure % of
>>>>>>>>> visits that generate a page share via a social network.
>>>>>>>>>
>>>>>>>>> So it looks like we want to have at least two different content
>>>>>>>>> experiments:
>>>>>>>>>
>>>>>>>>> 1) On the download page, to test sharing.
>>>>>>
>>>>
>>>>
Re: [Iteration 1] Social Media Integration on OO.org Site
Posted by Rob Weir <ro...@apache.org>.
On Thu, Jan 17, 2013 at 10:21 AM, Samer Mansour <sa...@gmail.com> wrote:
> The experiment ran and the data was collected over two weeks. The results
> of the experiment were pretty close, the design where the "share" icons
> were not in any section and hovering on white space did not do well. The
> experiment suggests the design with the new section provided the most
> clicks per visit.
>
> http://www.openoffice.org/download/test4-new-section-passthru.html
>
Right. It was very close to the subgreen choice, but the new section
one was slightly better and was also more consistent (lower standard
deviation).
> I think this will be the new page, based purely on the findings. I would
> have to confirm with Rob.
>
Yes, I'll work on porting the code to the real download page.
Thanks again for your help on this!
-Rob
> My hypothesis is 'liking us' will be more popular than 'sharing' the
> download page, which is our next experiment is a separate thread.
>
> On Wed, Jan 9, 2013 at 9:24 AM, Rob Weir <ro...@apache.org> wrote:
>
>> On Wed, Jan 9, 2013 at 9:05 AM, Jürgen Schmidt <jo...@gmail.com>
>> wrote:
>> > On 1/9/13 2:53 PM, Rob Weir wrote:
>> >> On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <ro...@apache.org> wrote:
>> >>> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <sa...@gmail.com>
>> wrote:
>> >>>> Rob,
>> >>>>
>> >>>> How should I send the zip to you? I finished four placements, we can
>> create
>> >>>> more variations on the wording, it's a simple change.
>> >>>>
>> >>>
>> >>> If it is less than 25MB, you can mail it to me directly.
>> >>>
>> >>
>> >> A quick update for the team: Samer and I worked offline to get his
>> >> design variations for the download page integrated. So the content
>> >> experiment is now up and running and we'll know in a couple of weeks
>> >> which version gives the greatest rate of sharing via Facebook, Google+
>> >> and Twitter.
>> >>
>> >> I'd rather not make public the exact URL's for the variations, since
>> >> visiting those pages directly could distort the statistics being
>> >> gathered, but if you visit http://www.openoffice.org/download you will
>> >> probably be shown one of the variations with the social sharing icons.
>> >>
>> >> Currently we're seeing a "conversion rate" of around 0.1%, meaning
>> >> 0.1% of visitors to the page share their excitement with their social
>> >> network. Since we get around 100K downloads/day, that amounts to
>> >> around 100 shares per day. And if each person has 100 people in their
>> >> social network, that gives us 10,000 impressions per day, which is
>> >> some nice free advertising. To put that in perspective, 10,000 is
>> >> greater than the size of our Twitter, Facebook and Google+ subscriber
>> >> lists combined. Plus, the nature of the sharing is that the post will
>> >> come from someone familiar, since it is shared within a social
>> >> network. So the impact is that much greater.
>> >>
>> >> The point of this "content experiment" is to find the design that
>> >> gives the highest conversion rate. This is the first step. We might
>> >> do additional variations later as well.
>> >>
>> >> In any case, thanks to Samer for his contributions over the holidays!
>> >>
>> >
>> > ... too fast
>> >
>> > thanks for sharing, very interesting but I don't see any sharing icons
>> > when following the link
>> >
>>
>> Approx 20% of visitors are shown the original, unmodified page, as a
>> control.
>>
>> -Rob
>>
>>
>> > Juergen
>> >
>>
Re: [Iteration 1] Social Media Integration on OO.org Site
Posted by Samer Mansour <sa...@gmail.com>.
The experiment ran and the data was collected over two weeks. The results
of the experiment were pretty close, the design where the "share" icons
were not in any section and hovering on white space did not do well. The
experiment suggests the design with the new section provided the most
clicks per visit.
http://www.openoffice.org/download/test4-new-section-passthru.html
I think this will be the new page, based purely on the findings. I would
have to confirm with Rob.
My hypothesis is 'liking us' will be more popular than 'sharing' the
download page, which is our next experiment is a separate thread.
On Wed, Jan 9, 2013 at 9:24 AM, Rob Weir <ro...@apache.org> wrote:
> On Wed, Jan 9, 2013 at 9:05 AM, Jürgen Schmidt <jo...@gmail.com>
> wrote:
> > On 1/9/13 2:53 PM, Rob Weir wrote:
> >> On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <ro...@apache.org> wrote:
> >>> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <sa...@gmail.com>
> wrote:
> >>>> Rob,
> >>>>
> >>>> How should I send the zip to you? I finished four placements, we can
> create
> >>>> more variations on the wording, it's a simple change.
> >>>>
> >>>
> >>> If it is less than 25MB, you can mail it to me directly.
> >>>
> >>
> >> A quick update for the team: Samer and I worked offline to get his
> >> design variations for the download page integrated. So the content
> >> experiment is now up and running and we'll know in a couple of weeks
> >> which version gives the greatest rate of sharing via Facebook, Google+
> >> and Twitter.
> >>
> >> I'd rather not make public the exact URL's for the variations, since
> >> visiting those pages directly could distort the statistics being
> >> gathered, but if you visit http://www.openoffice.org/download you will
> >> probably be shown one of the variations with the social sharing icons.
> >>
> >> Currently we're seeing a "conversion rate" of around 0.1%, meaning
> >> 0.1% of visitors to the page share their excitement with their social
> >> network. Since we get around 100K downloads/day, that amounts to
> >> around 100 shares per day. And if each person has 100 people in their
> >> social network, that gives us 10,000 impressions per day, which is
> >> some nice free advertising. To put that in perspective, 10,000 is
> >> greater than the size of our Twitter, Facebook and Google+ subscriber
> >> lists combined. Plus, the nature of the sharing is that the post will
> >> come from someone familiar, since it is shared within a social
> >> network. So the impact is that much greater.
> >>
> >> The point of this "content experiment" is to find the design that
> >> gives the highest conversion rate. This is the first step. We might
> >> do additional variations later as well.
> >>
> >> In any case, thanks to Samer for his contributions over the holidays!
> >>
> >
> > ... too fast
> >
> > thanks for sharing, very interesting but I don't see any sharing icons
> > when following the link
> >
>
> Approx 20% of visitors are shown the original, unmodified page, as a
> control.
>
> -Rob
>
>
> > Juergen
> >
>
Re: [Iteration 1] Social Media Integration on OO.org Site
Posted by Rob Weir <ro...@apache.org>.
On Wed, Jan 9, 2013 at 9:05 AM, Jürgen Schmidt <jo...@gmail.com> wrote:
> On 1/9/13 2:53 PM, Rob Weir wrote:
>> On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <ro...@apache.org> wrote:
>>> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <sa...@gmail.com> wrote:
>>>> Rob,
>>>>
>>>> How should I send the zip to you? I finished four placements, we can create
>>>> more variations on the wording, it's a simple change.
>>>>
>>>
>>> If it is less than 25MB, you can mail it to me directly.
>>>
>>
>> A quick update for the team: Samer and I worked offline to get his
>> design variations for the download page integrated. So the content
>> experiment is now up and running and we'll know in a couple of weeks
>> which version gives the greatest rate of sharing via Facebook, Google+
>> and Twitter.
>>
>> I'd rather not make public the exact URL's for the variations, since
>> visiting those pages directly could distort the statistics being
>> gathered, but if you visit http://www.openoffice.org/download you will
>> probably be shown one of the variations with the social sharing icons.
>>
>> Currently we're seeing a "conversion rate" of around 0.1%, meaning
>> 0.1% of visitors to the page share their excitement with their social
>> network. Since we get around 100K downloads/day, that amounts to
>> around 100 shares per day. And if each person has 100 people in their
>> social network, that gives us 10,000 impressions per day, which is
>> some nice free advertising. To put that in perspective, 10,000 is
>> greater than the size of our Twitter, Facebook and Google+ subscriber
>> lists combined. Plus, the nature of the sharing is that the post will
>> come from someone familiar, since it is shared within a social
>> network. So the impact is that much greater.
>>
>> The point of this "content experiment" is to find the design that
>> gives the highest conversion rate. This is the first step. We might
>> do additional variations later as well.
>>
>> In any case, thanks to Samer for his contributions over the holidays!
>>
>
> ... too fast
>
> thanks for sharing, very interesting but I don't see any sharing icons
> when following the link
>
Approx 20% of visitors are shown the original, unmodified page, as a control.
-Rob
> Juergen
>
Re: [Iteration 1] Social Media Integration on OO.org Site
Posted by Jürgen Schmidt <jo...@gmail.com>.
On 1/9/13 2:53 PM, Rob Weir wrote:
> On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <ro...@apache.org> wrote:
>> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <sa...@gmail.com> wrote:
>>> Rob,
>>>
>>> How should I send the zip to you? I finished four placements, we can create
>>> more variations on the wording, it's a simple change.
>>>
>>
>> If it is less than 25MB, you can mail it to me directly.
>>
>
> A quick update for the team: Samer and I worked offline to get his
> design variations for the download page integrated. So the content
> experiment is now up and running and we'll know in a couple of weeks
> which version gives the greatest rate of sharing via Facebook, Google+
> and Twitter.
>
> I'd rather not make public the exact URL's for the variations, since
> visiting those pages directly could distort the statistics being
> gathered, but if you visit http://www.openoffice.org/download you will
> probably be shown one of the variations with the social sharing icons.
>
> Currently we're seeing a "conversion rate" of around 0.1%, meaning
> 0.1% of visitors to the page share their excitement with their social
> network. Since we get around 100K downloads/day, that amounts to
> around 100 shares per day. And if each person has 100 people in their
> social network, that gives us 10,000 impressions per day, which is
> some nice free advertising. To put that in perspective, 10,000 is
> greater than the size of our Twitter, Facebook and Google+ subscriber
> lists combined. Plus, the nature of the sharing is that the post will
> come from someone familiar, since it is shared within a social
> network. So the impact is that much greater.
>
> The point of this "content experiment" is to find the design that
> gives the highest conversion rate. This is the first step. We might
> do additional variations later as well.
>
> In any case, thanks to Samer for his contributions over the holidays!
>
... too fast
thanks for sharing, very interesting but I don't see any sharing icons
when following the link
Juergen
Re: [Iteration 1] Social Media Integration on OO.org Site
Posted by Rob Weir <ro...@apache.org>.
On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <ro...@apache.org> wrote:
> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <sa...@gmail.com> wrote:
>> Rob,
>>
>> How should I send the zip to you? I finished four placements, we can create
>> more variations on the wording, it's a simple change.
>>
>
> If it is less than 25MB, you can mail it to me directly.
>
A quick update for the team: Samer and I worked offline to get his
design variations for the download page integrated. So the content
experiment is now up and running and we'll know in a couple of weeks
which version gives the greatest rate of sharing via Facebook, Google+
and Twitter.
I'd rather not make public the exact URL's for the variations, since
visiting those pages directly could distort the statistics being
gathered, but if you visit http://www.openoffice.org/download you will
probably be shown one of the variations with the social sharing icons.
Currently we're seeing a "conversion rate" of around 0.1%, meaning
0.1% of visitors to the page share their excitement with their social
network. Since we get around 100K downloads/day, that amounts to
around 100 shares per day. And if each person has 100 people in their
social network, that gives us 10,000 impressions per day, which is
some nice free advertising. To put that in perspective, 10,000 is
greater than the size of our Twitter, Facebook and Google+ subscriber
lists combined. Plus, the nature of the sharing is that the post will
come from someone familiar, since it is shared within a social
network. So the impact is that much greater.
The point of this "content experiment" is to find the design that
gives the highest conversion rate. This is the first step. We might
do additional variations later as well.
In any case, thanks to Samer for his contributions over the holidays!
Regards,
-Rob
> Thanks!
>
> -Rob
>
>
>
>> Samer
>>
>> On Thu, Dec 20, 2012 at 10:59 PM, Samer Mansour <sa...@gmail.com> wrote:
>>
>>> Rob,
>>>
>>> My apologies holiday season is hectic I haven't had a chance to finish off
>>> the variations. I have an early morning otherwise I would do it now. I will
>>> aim for Monday to have it done. Next week work will also be very quite so I
>>> will start building the 'like us' experiment pages as well then.
>>>
>>> Sam
>>>
>>>
>>> On Wednesday, December 19, 2012, Rob Weir wrote:
>>>
>>>> On Wed, Dec 19, 2012 at 11:18 AM, Samer Mansour <sa...@gmail.com>
>>>> wrote:
>>>> > Ok I had the impression that it had to all be done before we start the
>>>> > experiment to give them a good benchmark.
>>>>
>>>>
>>>> Yes, we should have all of the variations for a given experiment
>>>> before we start that experiment. I don't think Google let's us add
>>>> new variations without restarting the experiment.
>>>>
>>>> > I have 4 done as of last night, I'm almost done a more elegant 5th one.
>>>> The
>>>> > separate section idea, but all the existing backgrounds have arrows
>>>> > suggesting "download" or "get". I created its own "share" background
>>>> > http://postimage.org/image/9brst32ex/ which we can clean up more if we
>>>> > choose to go with it. I changed the Hue and replaced the images with the
>>>> > vector art of Share I created in Inkscape.
>>>> >
>>>>
>>>> Cool.
>>>>
>>>> > I have some errands after work, I might be able to churn out a few more
>>>> > designs. I will also name them correctly before handing them off to
>>>> you.
>>>> > I just have to figure out paths and changes into a document (or here),
>>>> so
>>>> > that its clear what is to be changed/deployed and in what path.
>>>> >
>>>>
>>>> Assume the files will end up in www.openoffice.org/download, alongside
>>>> the current download/index.html page.
>>>>
>>>> -Rob
>>>>
>>>>
>>>> >
>>>> > On Wed, Dec 19, 2012 at 9:24 AM, Rob Weir <ro...@apache.org> wrote:
>>>> >>
>>>> >> On Fri, Dec 14, 2012 at 10:54 PM, Samer Mansour <sa...@gmail.com>
>>>> >> wrote:
>>>> >> > Oh, I'm sooo excited. I can help with coding the different pages. We
>>>> >> > could
>>>> >> > do the like and share experiments separately so they are not
>>>> affecting
>>>> >> > each
>>>> >> > others results.
>>>> >> >
>>>> >> > Lets start with a sharing experiment.
>>>> >> >
>>>> >> > We could make the labels "test1-footer" "test2-header"
>>>> "test3-searchbar"
>>>> >> > as
>>>> >> > opposed to "facebook", "google", "twitter". We don't care which
>>>> network
>>>> >> > they pick, its the placement/wording/style whether they
>>>> see/convenient
>>>> >> > to
>>>> >> > click it. The metric would sum the three buttons for each test,
>>>> under
>>>> >> > the
>>>> >> > same label.
>>>> >> >
>>>> >> > We can all make friendly bets, like picking which horse will win a
>>>> race.
>>>> >> > Once we collectively come up with 9, we'll start a separate thread
>>>> where
>>>> >> > people can give their prediction.
>>>> >> >
>>>> >> > In the spirit of JFDI, I will make the variations you suggested Rob
>>>> >> > right
>>>> >> > now. I will wait until Tuesday Night for anyone else variation
>>>> >> > suggestion
>>>> >> > on this thread.
>>>> >> >
>>>> >>
>>>> >> OK. I've made some changes to the main website to accommodate the
>>>> >> experiment. The issues was that the website logic would automatically
>>>> >> try to apply the site template to our test pages, wiping them out.
>>>> >> With my change any page that ends in "-passthru.html" will be
>>>> >> unprocessed by the site template and will be displayed as-is. So
>>>> >> we'll need to name our test bases something like
>>>> >> "social-variation1-passthru.html", etc.
>>>> >>
>>>> >> Let me know when you have some variations ready to test and I can get
>>>> >> them provisioned onto the website.
>>>> >>
>>>> >> Also, we should avoid putting the actual test file names and links
>>>> >> onto the mailing list. That would encourage list subscribers to load
>>>> >> the pages and since our behavior differs from the random visitor's
>>>> >> behavior this can distort the experiment,
>>>> >>
>>>> >> -Rob
>>>> >>
>>>> >> >
>>>> >> > On Fri, Dec 14, 2012 at 11:12 AM, Rob Weir <ro...@apache.org>
>>>> wrote:
>>>> >> >
>>>> >> >> On Fri, Dec 14, 2012 at 1:24 AM, Samer Mansour <sa...@gmail.com>
>>>> >> >> wrote:
>>>> >> >> > 1. Progress on "Download Share" - Smaller images and text,
>>>> >> >> > anti-aliased
>>>> >> >> > using inkscape.
>>>> >> >> > http://www.winsor.ca/samer/aootest2.htm
>>>> >> >> >
>>>> >> >> > 2. Progress made on possible template placements for "Follow
>>>> >> >> > OpenOffice"
>>>> >> >> > http://www.winsor.ca/samer/aootest3.htm - Left Nav Links & Header
>>>> >> >> > Links
>>>> >> >> > http://www.winsor.ca/samer/aootest4.htm - Title Nav Links &
>>>> Footer
>>>> >> >> > Links
>>>> >> >> >
>>>> >> >> > In 2. should we eliminate some placements? Or should we experiment
>>>> >> >> > all 4
>>>> >> >> in
>>>> >> >> > separate files?
>>>> >> >> >
>>>> >> >>
>>>> >> >> As I understand it each Content Experiment needs to test one thing,
>>>> >> >> have one goal that we measure. For example, we could measure % of
>>>> >> >> visits that generate a page share via a social network.
>>>> >> >>
>>>> >> >> So it looks like we want to have at least two different content
>>>> >> >> experiments:
>>>> >> >>
>>>> >> >> 1) On the download page, to test sharing.
>>>> >
>>>
>>>
Re: [Iteration 1] Social Media Integration on OO.org Site
Posted by Rob Weir <ro...@apache.org>.
On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <sa...@gmail.com> wrote:
> Rob,
>
> How should I send the zip to you? I finished four placements, we can create
> more variations on the wording, it's a simple change.
>
If it is less than 25MB, you can mail it to me directly.
Thanks!
-Rob
> Samer
>
> On Thu, Dec 20, 2012 at 10:59 PM, Samer Mansour <sa...@gmail.com> wrote:
>
>> Rob,
>>
>> My apologies holiday season is hectic I haven't had a chance to finish off
>> the variations. I have an early morning otherwise I would do it now. I will
>> aim for Monday to have it done. Next week work will also be very quite so I
>> will start building the 'like us' experiment pages as well then.
>>
>> Sam
>>
>>
>> On Wednesday, December 19, 2012, Rob Weir wrote:
>>
>>> On Wed, Dec 19, 2012 at 11:18 AM, Samer Mansour <sa...@gmail.com>
>>> wrote:
>>> > Ok I had the impression that it had to all be done before we start the
>>> > experiment to give them a good benchmark.
>>>
>>>
>>> Yes, we should have all of the variations for a given experiment
>>> before we start that experiment. I don't think Google let's us add
>>> new variations without restarting the experiment.
>>>
>>> > I have 4 done as of last night, I'm almost done a more elegant 5th one.
>>> The
>>> > separate section idea, but all the existing backgrounds have arrows
>>> > suggesting "download" or "get". I created its own "share" background
>>> > http://postimage.org/image/9brst32ex/ which we can clean up more if we
>>> > choose to go with it. I changed the Hue and replaced the images with the
>>> > vector art of Share I created in Inkscape.
>>> >
>>>
>>> Cool.
>>>
>>> > I have some errands after work, I might be able to churn out a few more
>>> > designs. I will also name them correctly before handing them off to
>>> you.
>>> > I just have to figure out paths and changes into a document (or here),
>>> so
>>> > that its clear what is to be changed/deployed and in what path.
>>> >
>>>
>>> Assume the files will end up in www.openoffice.org/download, alongside
>>> the current download/index.html page.
>>>
>>> -Rob
>>>
>>>
>>> >
>>> > On Wed, Dec 19, 2012 at 9:24 AM, Rob Weir <ro...@apache.org> wrote:
>>> >>
>>> >> On Fri, Dec 14, 2012 at 10:54 PM, Samer Mansour <sa...@gmail.com>
>>> >> wrote:
>>> >> > Oh, I'm sooo excited. I can help with coding the different pages. We
>>> >> > could
>>> >> > do the like and share experiments separately so they are not
>>> affecting
>>> >> > each
>>> >> > others results.
>>> >> >
>>> >> > Lets start with a sharing experiment.
>>> >> >
>>> >> > We could make the labels "test1-footer" "test2-header"
>>> "test3-searchbar"
>>> >> > as
>>> >> > opposed to "facebook", "google", "twitter". We don't care which
>>> network
>>> >> > they pick, its the placement/wording/style whether they
>>> see/convenient
>>> >> > to
>>> >> > click it. The metric would sum the three buttons for each test,
>>> under
>>> >> > the
>>> >> > same label.
>>> >> >
>>> >> > We can all make friendly bets, like picking which horse will win a
>>> race.
>>> >> > Once we collectively come up with 9, we'll start a separate thread
>>> where
>>> >> > people can give their prediction.
>>> >> >
>>> >> > In the spirit of JFDI, I will make the variations you suggested Rob
>>> >> > right
>>> >> > now. I will wait until Tuesday Night for anyone else variation
>>> >> > suggestion
>>> >> > on this thread.
>>> >> >
>>> >>
>>> >> OK. I've made some changes to the main website to accommodate the
>>> >> experiment. The issues was that the website logic would automatically
>>> >> try to apply the site template to our test pages, wiping them out.
>>> >> With my change any page that ends in "-passthru.html" will be
>>> >> unprocessed by the site template and will be displayed as-is. So
>>> >> we'll need to name our test bases something like
>>> >> "social-variation1-passthru.html", etc.
>>> >>
>>> >> Let me know when you have some variations ready to test and I can get
>>> >> them provisioned onto the website.
>>> >>
>>> >> Also, we should avoid putting the actual test file names and links
>>> >> onto the mailing list. That would encourage list subscribers to load
>>> >> the pages and since our behavior differs from the random visitor's
>>> >> behavior this can distort the experiment,
>>> >>
>>> >> -Rob
>>> >>
>>> >> >
>>> >> > On Fri, Dec 14, 2012 at 11:12 AM, Rob Weir <ro...@apache.org>
>>> wrote:
>>> >> >
>>> >> >> On Fri, Dec 14, 2012 at 1:24 AM, Samer Mansour <sa...@gmail.com>
>>> >> >> wrote:
>>> >> >> > 1. Progress on "Download Share" - Smaller images and text,
>>> >> >> > anti-aliased
>>> >> >> > using inkscape.
>>> >> >> > http://www.winsor.ca/samer/aootest2.htm
>>> >> >> >
>>> >> >> > 2. Progress made on possible template placements for "Follow
>>> >> >> > OpenOffice"
>>> >> >> > http://www.winsor.ca/samer/aootest3.htm - Left Nav Links & Header
>>> >> >> > Links
>>> >> >> > http://www.winsor.ca/samer/aootest4.htm - Title Nav Links &
>>> Footer
>>> >> >> > Links
>>> >> >> >
>>> >> >> > In 2. should we eliminate some placements? Or should we experiment
>>> >> >> > all 4
>>> >> >> in
>>> >> >> > separate files?
>>> >> >> >
>>> >> >>
>>> >> >> As I understand it each Content Experiment needs to test one thing,
>>> >> >> have one goal that we measure. For example, we could measure % of
>>> >> >> visits that generate a page share via a social network.
>>> >> >>
>>> >> >> So it looks like we want to have at least two different content
>>> >> >> experiments:
>>> >> >>
>>> >> >> 1) On the download page, to test sharing.
>>> >
>>
>>