[jira] [Created] (SDAP-330) What is an Explainer Video?

["Giancarlo Esposito (Jira)" <ji...@apache.org>]

Giancarlo Esposito created SDAP-330:
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             Summary: What is an Explainer Video?
                 Key: SDAP-330
                 URL: https://issues.apache.org/jira/browse/SDAP-330
             Project: Apache Science Data Analytics Platform
          Issue Type: Bug
            Reporter: Giancarlo Esposito


The first impression about the company today is created by the logo and branding, and the second is built on the basis of watching a video telling who you are and what your mission is. Such videos are called Explainer / Promo Videos, and today they are seriously affecting the growth of the customer base. Of course, someone achieves the same goal with the help of marketing texts, but videos do it in a much more fun and simple manner, plus they can be shared.

But there is also a downside: video production takes a lot of resources that you may not have. Especially for such companies with a limited budget, we will present today's story on how to make an explanatory video yourself.

 

An Explainer Video is an informative video, usually less than 5 minutes in length, describing what the company is doing or how the product works. This is not a tutorial, but rather a persuasive marketing message. It draws attention to the viewer's pain points and explains how a product / process can become a solution. Sometimes these are animated videos, but a simple form is also possible where a person speaks to the camera.

Usually, promo videos are posted on a company's home page or landing page, but they can also be shared on social media as advertising or as part of crowdfunding campaigns.

 

*Which explanatory video is successful?*

Good explainer video:
 * short;
 * understandable and easy to remember;
 * personal and inspiring;
 * consistent with the brand's characteristics;
 * giving an answer for what the business was created;
 * suitable for the target audience;
 * as high quality as it could be done.

A good video tells a good story. On the one hand, this is an explanation, but on the other, this is the beginning of the viewer's journey - to your brand. After watching it, the viewer should be interested, imbued with, attend to. In general, do not remain indifferent.

*Enough explanations! Get down to business!*

It is quite possible to make an explanatory video yourself and make it so that it looks decent. It's not about resources, it's about patience and care. Spielberg's movie, of course, will not work, but it will look better than a selfie on your smartphone. And of course, don't forget to add the video to your landing page!

 

If you want to know more about the 5 types of explainer videos, then go to this link [https://explain.ninja/blog/the-5-best-explainer-video-examples-in-2021/ |https://explain.ninja/blog/the-5-best-explainer-video-examples-in-2021/]



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