[jira] [Commented] (UNOMI-88) Display Impression and Click Tracking

["Serge Huber (JIRA)" <ji...@apache.org>]

    [ https://issues.apache.org/jira/browse/UNOMI-88?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15940244#comment-15940244 ] 

Serge Huber commented on UNOMI-88:
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Hello,

Yes I believe you could use Unomi for this purpose. The sessionId requirement is actually something we must change to make it optional, since it is allowed to create sessions on the fly using the /context.js(on) call. 

Another way of doing it would be to actually track the context when loading the add, and then sending an event using the event collector. This way you could also personalize the page based on the loaded profile if the user comes back, or serve different ads.

Regards,
  Serge... 

> Display Impression and Click Tracking
> -------------------------------------
>
>                 Key: UNOMI-88
>                 URL: https://issues.apache.org/jira/browse/UNOMI-88
>             Project: Apache Unomi
>          Issue Type: New Feature
>            Reporter: Damon Henry
>            Priority: Minor
>
> Can Unomi be used to track display advertising impressions and clicks?
> A common use case is the ability to embed 1x1 image pixels in banner ad creative to track when a banner has been viewed. A second use case it to use a redirect (e.g. http://myserver.com?redirect=http://somesite.com) in the banner ad creative to record when a link in an ad has been clicked.
> I investigated the /eventcollector endpoint but it appears a sessionId must appended prior which isn't possible if JavaScript tags are not supported by the ad server.  Assuming the sessionId can be created by Unomi (every banner ad impression would be unique session), I'm unclear on how the event payload should supplied to the /eventcollector endpoint.
> Any direction you can provide is appreciated if Unomi can support this use case.
> Thanks



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