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Posted to dev@magpie.apache.org by Jarek Potiuk <ja...@potiuk.com> on 2026/06/09 06:29:48 UTC
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Hello here,
Any preferences?
J.
On Fri, Jun 5, 2026 at 2:12 AM Jarek Potiuk <ja...@potiuk.com> wrote:
> Hi everyone,
>
> Short version: I've gathered every logo idea floating around — my original
> AI sketch from the name thread plus the three submissions in issue #243 —
> into one numbered PDF (attached) so we can actually compare them and pick a
> direction. I'd like us to (1) rank them, (2) say which logo *properties* we
> each care about, and then (3) take the shortlist + our "what matters" list
> to ASF Marketing & Publicity for professional input.
>
> The four proposals (full detail + images in the PDF):
>
> 1. Original AI draft (me, via Gemini — name thread, 13 May). Realistic
> magpie + ASF oak leaf, in three styles (mark / mascot / heraldic crest).
> Just a non-binding seed. Three variants v1, v2, v3
>
> 2. Justin McLean — "detailed magpie" (#243, 23 May). Black-and-white
> magpie on a branch holding the red ASF oak leaf; one-line + stacked
> lockups, PNG.
>
> 3. Justin McLean — "geometric magpie" (#243, 27 May). Stylised bird, tail
> as a check-mark, multi-colour ASF feather; SVG + an Australian-magpie
> variant. The one with the most thumbs-up so far (Craig, Yeonguk, me).
>
> 4. André Ahlert — modern brand system (#243, 27 May). Minimalist blue
> "M"/magpie monogram with a first brand kit (palette, type, clear-space,
> applications) and a website mockup. The most designer-grade /
> fully-thought-through, though not yet tied to the oak leaf.
>
> What I'd like from you — two quick things:
>
> A) Vote. Reply with your top 3 with variants if needed, in order if you
> can - including variants (e.g. "3> 4 > 2 > 1v2"). Picking three each rather
> than one gives us a real ranking instead of a narrow win.
>
> B) Properties. Tell me, in a line or two, which top 2-3 properties of a
> logo matter most to you. To keep replies comparable, pick from this menu or
> add your own:
>
> - recognizable at favicon size / scales down well
> - works in one colour / print-friendly
> - available as SVG (not just PNG)
> - clear tie to the ASF identity (oak leaf / red)
> - distinct from Airflow and other ASF projects
> - friendly / approachable vs. formal / serious
> - "professional", brand-system-ready (variants, clear-space, palette)
> - uniqueness / not obviously AI-generated
>
> I'll tally the votes and the property themes and post the ranking back
> here.
>
> Then — the step I think matters most: I'd like to take the result to ASF
> Marketing & Publicity (M&P). They've sat through a lot of project-logo
> discussions and know the usages a logo has to survive — swag, conference
> banners, favicons, light/dark, one-colour print, social avatars — that we
> won't think of up front. I'd send them the consolidated PDF, our ranked
> shortlist, and our "what matters" themes, and ask:
> - their read on our top choices, and what they've learned from other
> projects' logo processes that we should know now rather than later;
> - any usage / practicality concerns with our front-runners;
> - and specifically: since M&P are the official stewards of the ASF
> feather/logo, are we using the ASF oak leaf correctly in these marks? Most
> of our proposals lean on it, so I'd rather hear their guidance on
> acceptable usage early than redo it later.
> - maybe they could help us to "professionalize" it. They still help PMCs
> with rebranding of their logos after the Feather -> Oak, and possibly they
> can help us with that.
>
> Nothing here is binding and nothing's being decided over anyone's head —
> it's input-gathering so the final mark is something we're all happy to put
> on a banner. If you'd rather not vote, just say so.
>
> Could you get your top-3 + properties in by mid next week (10 June)? I'll
> collate after that.
>
> WDYT about the idea of bringing it to ASF M&P ?
>
> Thanks — and thanks to Justin and André for actually putting pixels on the
> page.
>
> J.
>
>
>
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Jarek Potiuk <ja...@potiuk.com>.
Hmm. I know we have not voted - (and yeah we are all busy)—but should we
settle with the Logo /Website that André proposed?
We are just about to make the announcement, so it would be nice to point
people to github-repo but to the site, and I think even with that "simple"
and not yet fully reviewed content, we can get started and point people to "
magpie.apache.org" and update modify the docs as we go along. We can always
change those later—but it seems that the Logo and schema André proposed are
liked by many :D and we can get it going now to have it ready for the
announcement. I think it also plays nicely with the "agnostic" approach.
WDYT? Does anyone dislike it as a starting point?
André - maybe you can wire it up in the build process?
1) Create a "publish" orphaned branch where we publish generated files in
the main repo
2) Have a separate repo (magpie-site)
The drawback of such a branch is that the repository containing generated
files in the orphaned branch could become large. Depending on the size of
these files, a separate repo might be a better solution. We can ask infra
for a narrowly-scoped token to push only to the site repository (we need a
separate token for that). So I think that is a better solution
André, would it be possible for you to create a PR for it?
Once we have a "publish" orphaned branch pushed as a result of the build
(in ether repo), we can wire-it-up to Apache hosting via .asf.yaml -
https://infra.apache.org/project-site.html
J.
On Wed, Jun 17, 2026 at 3:18 PM Buğra Öztürk <oz...@gmail.com>
wrote:
> Thanks André for the discussion. I don't have a strong opinion on this. I
> like #4, it is more futuristic :)
>
> Great news, Jarek! `Apache Way` would be huge. It can make things a bit
> slower, but then more people can put in thoughts, comments and try it out.
>
> On Wed, Jun 10, 2026 at 12:07 PM Jarek Potiuk <ja...@potiuk.com> wrote:
>
> > Actually ... after reading those comments (and reflecting on Rich's
> thread
> > about effort duplication
> > https://lists.apache.org/thread/4t0wcz073f9owf35t4yhsh34zn47nrhm ) - I
> > also
> > change my preferences to #4 being preferred
> >
> > 1) #4
> > 2) #3 (but I think we need some "white" there - because the
> > black-and-white pattern is a Magpie's signature look; otherwise, it looks
> > just as a random bird
> > 3) #2
> >
> > Also, looking at Rich's concerns and Board discussions, I think there's a
> > misunderstanding that we want to either a) set Foundation -level
> policies,
> > b) bring Apache Way to others c) promote Apache Way inside ASF projects.
> >
> > None of this is actually in our goals: Incubator, Comdev, Tooling have
> > their own "goals" there - and we should not even try to compete or
> > "replace" those.
> >
> > We are "Way-agnostic" projects that come up with proposals that "any" OSS
> > project can use. We include some ASF projects if they choose to do so,
> but
> > we neither mandate nor expect all or most ASF projects will. It's freely
> up
> > to the project - whether ASF or not—to "Adopt Magpie" (BTW. This is a
> great
> > slogan we should use in promotion: "Adopt a Magpie" :).
> >
> > So - while mine and Justin's initial proposals included the ASF Oak, and
> > Justin followed up on that, it **might** suggest that we do want to bring
> > "Apache Way" to others (both in- and out- of ASF).
> >
> > That's why the geometric "M"-inspired logo fits way better here.
> >
> > Best regards,
> >
> > Jarek
> >
> >
> > On Wed, Jun 10, 2026 at 3:59 AM Calvin Kirs <ki...@apache.org> wrote:
> >
> > > I’m also a fan of #4. The magpie inside the “M” is such a nice touch.
> > >
> > > On Wed, Jun 10, 2026 at 5:15 AM André Ahlert <an...@aex.partners>
> wrote:
> > >
> > > > Hi everyone,
> > > >
> > > > I'm a bit biased since I created proposal #4, but I must say the work
> > > from
> > > > others is also great.
> > > >
> > > > Regarding the design choices for #4, I intentionally avoided
> > > Apache-related
> > > > colors because I see Magpie as an agnostic project. My goal was to
> > create
> > > > something modern and iconographic that wouldn't feel limited,
> focusing
> > on
> > > > adoption by projects outside of the ASF as well.
> > > >
> > > > Ruth and Richard, thank you for the feedback! I am definitely open to
> > > > working on variations and incorporating elements and colors (black
> and
> > > > white, but not just that, the green, blue, and other colors and
> accents
> > > > from magpie - the bird) that everyone liked from the other proposals.
> > > >
> > > > Also, for those who haven't seen it yet, I created a website mockup
> for
> > > the
> > > > project here: https://andreahlert.github.io/magpie-site/
> > > >
> > > > https://github.com/apache/airflow-steward/issues/244
> > > >
> > > > Best regards,
> > > >
> > > > André Ahlert
> > > >
> > > > Em ter., 9 de jun. de 2026 às 13:34, Richard Zowalla <
> > > richard@zowalla.com>
> > > > escreveu:
> > > >
> > > > > I also like #4 - looks pretty cool but might need the black/white
> > > > > signature from a magpie
> > > > >
> > > > > Gruß
> > > > > Richard
> > > > >
> > > > > > Am 09.06.2026 um 15:19 schrieb Ruth Suehle <su...@apache.org>:
> > > > > >
> > > > > > Love the thought that went into #4. Especially love the bird in
> > the
> > > > > "a." I
> > > > > > wonder if andreahlert might be willing to work on a variation
> that
> > > > > > incorporates the things people like about 2/3?
> > > > >
> > > >
> > >
> > >
> > > --
> > > Best wishes！
> > > CalvinKirs
> > >
> >
>
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Buğra Öztürk <oz...@gmail.com>.
Thanks André for the discussion. I don't have a strong opinion on this. I
like #4, it is more futuristic :)
Great news, Jarek! `Apache Way` would be huge. It can make things a bit
slower, but then more people can put in thoughts, comments and try it out.
On Wed, Jun 10, 2026 at 12:07 PM Jarek Potiuk <ja...@potiuk.com> wrote:
> Actually ... after reading those comments (and reflecting on Rich's thread
> about effort duplication
> https://lists.apache.org/thread/4t0wcz073f9owf35t4yhsh34zn47nrhm ) - I
> also
> change my preferences to #4 being preferred
>
> 1) #4
> 2) #3 (but I think we need some "white" there - because the
> black-and-white pattern is a Magpie's signature look; otherwise, it looks
> just as a random bird
> 3) #2
>
> Also, looking at Rich's concerns and Board discussions, I think there's a
> misunderstanding that we want to either a) set Foundation -level policies,
> b) bring Apache Way to others c) promote Apache Way inside ASF projects.
>
> None of this is actually in our goals: Incubator, Comdev, Tooling have
> their own "goals" there - and we should not even try to compete or
> "replace" those.
>
> We are "Way-agnostic" projects that come up with proposals that "any" OSS
> project can use. We include some ASF projects if they choose to do so, but
> we neither mandate nor expect all or most ASF projects will. It's freely up
> to the project - whether ASF or not—to "Adopt Magpie" (BTW. This is a great
> slogan we should use in promotion: "Adopt a Magpie" :).
>
> So - while mine and Justin's initial proposals included the ASF Oak, and
> Justin followed up on that, it **might** suggest that we do want to bring
> "Apache Way" to others (both in- and out- of ASF).
>
> That's why the geometric "M"-inspired logo fits way better here.
>
> Best regards,
>
> Jarek
>
>
> On Wed, Jun 10, 2026 at 3:59 AM Calvin Kirs <ki...@apache.org> wrote:
>
> > I’m also a fan of #4. The magpie inside the “M” is such a nice touch.
> >
> > On Wed, Jun 10, 2026 at 5:15 AM André Ahlert <an...@aex.partners> wrote:
> >
> > > Hi everyone,
> > >
> > > I'm a bit biased since I created proposal #4, but I must say the work
> > from
> > > others is also great.
> > >
> > > Regarding the design choices for #4, I intentionally avoided
> > Apache-related
> > > colors because I see Magpie as an agnostic project. My goal was to
> create
> > > something modern and iconographic that wouldn't feel limited, focusing
> on
> > > adoption by projects outside of the ASF as well.
> > >
> > > Ruth and Richard, thank you for the feedback! I am definitely open to
> > > working on variations and incorporating elements and colors (black and
> > > white, but not just that, the green, blue, and other colors and accents
> > > from magpie - the bird) that everyone liked from the other proposals.
> > >
> > > Also, for those who haven't seen it yet, I created a website mockup for
> > the
> > > project here: https://andreahlert.github.io/magpie-site/
> > >
> > > https://github.com/apache/airflow-steward/issues/244
> > >
> > > Best regards,
> > >
> > > André Ahlert
> > >
> > > Em ter., 9 de jun. de 2026 às 13:34, Richard Zowalla <
> > richard@zowalla.com>
> > > escreveu:
> > >
> > > > I also like #4 - looks pretty cool but might need the black/white
> > > > signature from a magpie
> > > >
> > > > Gruß
> > > > Richard
> > > >
> > > > > Am 09.06.2026 um 15:19 schrieb Ruth Suehle <su...@apache.org>:
> > > > >
> > > > > Love the thought that went into #4. Especially love the bird in
> the
> > > > "a." I
> > > > > wonder if andreahlert might be willing to work on a variation that
> > > > > incorporates the things people like about 2/3?
> > > >
> > >
> >
> >
> > --
> > Best wishes！
> > CalvinKirs
> >
>
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Jarek Potiuk <ja...@potiuk.com>.
Actually ... after reading those comments (and reflecting on Rich's thread
about effort duplication
https://lists.apache.org/thread/4t0wcz073f9owf35t4yhsh34zn47nrhm ) - I also
change my preferences to #4 being preferred
1) #4
2) #3 (but I think we need some "white" there - because the
black-and-white pattern is a Magpie's signature look; otherwise, it looks
just as a random bird
3) #2
Also, looking at Rich's concerns and Board discussions, I think there's a
misunderstanding that we want to either a) set Foundation -level policies,
b) bring Apache Way to others c) promote Apache Way inside ASF projects.
None of this is actually in our goals: Incubator, Comdev, Tooling have
their own "goals" there - and we should not even try to compete or
"replace" those.
We are "Way-agnostic" projects that come up with proposals that "any" OSS
project can use. We include some ASF projects if they choose to do so, but
we neither mandate nor expect all or most ASF projects will. It's freely up
to the project - whether ASF or not—to "Adopt Magpie" (BTW. This is a great
slogan we should use in promotion: "Adopt a Magpie" :).
So - while mine and Justin's initial proposals included the ASF Oak, and
Justin followed up on that, it **might** suggest that we do want to bring
"Apache Way" to others (both in- and out- of ASF).
That's why the geometric "M"-inspired logo fits way better here.
Best regards,
Jarek
On Wed, Jun 10, 2026 at 3:59 AM Calvin Kirs <ki...@apache.org> wrote:
> I’m also a fan of #4. The magpie inside the “M” is such a nice touch.
>
> On Wed, Jun 10, 2026 at 5:15 AM André Ahlert <an...@aex.partners> wrote:
>
> > Hi everyone,
> >
> > I'm a bit biased since I created proposal #4, but I must say the work
> from
> > others is also great.
> >
> > Regarding the design choices for #4, I intentionally avoided
> Apache-related
> > colors because I see Magpie as an agnostic project. My goal was to create
> > something modern and iconographic that wouldn't feel limited, focusing on
> > adoption by projects outside of the ASF as well.
> >
> > Ruth and Richard, thank you for the feedback! I am definitely open to
> > working on variations and incorporating elements and colors (black and
> > white, but not just that, the green, blue, and other colors and accents
> > from magpie - the bird) that everyone liked from the other proposals.
> >
> > Also, for those who haven't seen it yet, I created a website mockup for
> the
> > project here: https://andreahlert.github.io/magpie-site/
> >
> > https://github.com/apache/airflow-steward/issues/244
> >
> > Best regards,
> >
> > André Ahlert
> >
> > Em ter., 9 de jun. de 2026 às 13:34, Richard Zowalla <
> richard@zowalla.com>
> > escreveu:
> >
> > > I also like #4 - looks pretty cool but might need the black/white
> > > signature from a magpie
> > >
> > > Gruß
> > > Richard
> > >
> > > > Am 09.06.2026 um 15:19 schrieb Ruth Suehle <su...@apache.org>:
> > > >
> > > > Love the thought that went into #4. Especially love the bird in the
> > > "a." I
> > > > wonder if andreahlert might be willing to work on a variation that
> > > > incorporates the things people like about 2/3?
> > >
> >
>
>
> --
> Best wishes！
> CalvinKirs
>
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Calvin Kirs <ki...@apache.org>.
I’m also a fan of #4. The magpie inside the “M” is such a nice touch.
On Wed, Jun 10, 2026 at 5:15 AM André Ahlert <an...@aex.partners> wrote:
> Hi everyone,
>
> I'm a bit biased since I created proposal #4, but I must say the work from
> others is also great.
>
> Regarding the design choices for #4, I intentionally avoided Apache-related
> colors because I see Magpie as an agnostic project. My goal was to create
> something modern and iconographic that wouldn't feel limited, focusing on
> adoption by projects outside of the ASF as well.
>
> Ruth and Richard, thank you for the feedback! I am definitely open to
> working on variations and incorporating elements and colors (black and
> white, but not just that, the green, blue, and other colors and accents
> from magpie - the bird) that everyone liked from the other proposals.
>
> Also, for those who haven't seen it yet, I created a website mockup for the
> project here: https://andreahlert.github.io/magpie-site/
>
> https://github.com/apache/airflow-steward/issues/244
>
> Best regards,
>
> André Ahlert
>
> Em ter., 9 de jun. de 2026 às 13:34, Richard Zowalla <ri...@zowalla.com>
> escreveu:
>
> > I also like #4 - looks pretty cool but might need the black/white
> > signature from a magpie
> >
> > Gruß
> > Richard
> >
> > > Am 09.06.2026 um 15:19 schrieb Ruth Suehle <su...@apache.org>:
> > >
> > > Love the thought that went into #4. Especially love the bird in the
> > "a." I
> > > wonder if andreahlert might be willing to work on a variation that
> > > incorporates the things people like about 2/3?
> >
>
--
Best wishes！
CalvinKirs
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by André Ahlert <an...@aex.partners>.
Hi everyone,
I'm a bit biased since I created proposal #4, but I must say the work from
others is also great.
Regarding the design choices for #4, I intentionally avoided Apache-related
colors because I see Magpie as an agnostic project. My goal was to create
something modern and iconographic that wouldn't feel limited, focusing on
adoption by projects outside of the ASF as well.
Ruth and Richard, thank you for the feedback! I am definitely open to
working on variations and incorporating elements and colors (black and
white, but not just that, the green, blue, and other colors and accents
from magpie - the bird) that everyone liked from the other proposals.
Also, for those who haven't seen it yet, I created a website mockup for the
project here: https://andreahlert.github.io/magpie-site/
https://github.com/apache/airflow-steward/issues/244
Best regards,
André Ahlert
Em ter., 9 de jun. de 2026 às 13:34, Richard Zowalla <ri...@zowalla.com>
escreveu:
> I also like #4 - looks pretty cool but might need the black/white
> signature from a magpie
>
> Gruß
> Richard
>
> > Am 09.06.2026 um 15:19 schrieb Ruth Suehle <su...@apache.org>:
> >
> > Love the thought that went into #4. Especially love the bird in the
> "a." I
> > wonder if andreahlert might be willing to work on a variation that
> > incorporates the things people like about 2/3?
>
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Richard Zowalla <ri...@zowalla.com>.
I also like #4 - looks pretty cool but might need the black/white signature from a magpie
Gruß
Richard
> Am 09.06.2026 um 15:19 schrieb Ruth Suehle <su...@apache.org>:
>
> Love the thought that went into #4. Especially love the bird in the "a." I
> wonder if andreahlert might be willing to work on a variation that
> incorporates the things people like about 2/3?
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Ruth Suehle <su...@apache.org>.
Love the thought that went into #4. Especially love the bird in the "a." I
wonder if andreahlert might be willing to work on a variation that
incorporates the things people like about 2/3?
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Jarek Potiuk <ja...@potiuk.com>.
Maybe I will start:
1) #3 (but I think we need some "white" there - because the
black-and-white pattern is a Magpie's signature look - otherwise it looks
just as a random bird
2) #2
3) #4
J.
On Tue, Jun 9, 2026 at 8:29 AM Jarek Potiuk <ja...@potiuk.com> wrote:
> Hello here,
>
> Any preferences?
>
> J.
>
>
> On Fri, Jun 5, 2026 at 2:12 AM Jarek Potiuk <ja...@potiuk.com> wrote:
>
>> Hi everyone,
>>
>> Short version: I've gathered every logo idea floating around — my
>> original AI sketch from the name thread plus the three submissions in issue
>> #243 — into one numbered PDF (attached) so we can actually compare them and
>> pick a direction. I'd like us to (1) rank them, (2) say which logo
>> *properties* we each care about, and then (3) take the shortlist + our
>> "what matters" list to ASF Marketing & Publicity for professional input.
>>
>> The four proposals (full detail + images in the PDF):
>>
>> 1. Original AI draft (me, via Gemini — name thread, 13 May). Realistic
>> magpie + ASF oak leaf, in three styles (mark / mascot / heraldic crest).
>> Just a non-binding seed. Three variants v1, v2, v3
>>
>> 2. Justin McLean — "detailed magpie" (#243, 23 May). Black-and-white
>> magpie on a branch holding the red ASF oak leaf; one-line + stacked
>> lockups, PNG.
>>
>> 3. Justin McLean — "geometric magpie" (#243, 27 May). Stylised bird, tail
>> as a check-mark, multi-colour ASF feather; SVG + an Australian-magpie
>> variant. The one with the most thumbs-up so far (Craig, Yeonguk, me).
>>
>> 4. André Ahlert — modern brand system (#243, 27 May). Minimalist blue
>> "M"/magpie monogram with a first brand kit (palette, type, clear-space,
>> applications) and a website mockup. The most designer-grade /
>> fully-thought-through, though not yet tied to the oak leaf.
>>
>> What I'd like from you — two quick things:
>>
>> A) Vote. Reply with your top 3 with variants if needed, in order if you
>> can - including variants (e.g. "3> 4 > 2 > 1v2"). Picking three each rather
>> than one gives us a real ranking instead of a narrow win.
>>
>> B) Properties. Tell me, in a line or two, which top 2-3 properties of a
>> logo matter most to you. To keep replies comparable, pick from this menu or
>> add your own:
>>
>> - recognizable at favicon size / scales down well
>> - works in one colour / print-friendly
>> - available as SVG (not just PNG)
>> - clear tie to the ASF identity (oak leaf / red)
>> - distinct from Airflow and other ASF projects
>> - friendly / approachable vs. formal / serious
>> - "professional", brand-system-ready (variants, clear-space, palette)
>> - uniqueness / not obviously AI-generated
>>
>> I'll tally the votes and the property themes and post the ranking back
>> here.
>>
>> Then — the step I think matters most: I'd like to take the result to ASF
>> Marketing & Publicity (M&P). They've sat through a lot of project-logo
>> discussions and know the usages a logo has to survive — swag, conference
>> banners, favicons, light/dark, one-colour print, social avatars — that we
>> won't think of up front. I'd send them the consolidated PDF, our ranked
>> shortlist, and our "what matters" themes, and ask:
>> - their read on our top choices, and what they've learned from other
>> projects' logo processes that we should know now rather than later;
>> - any usage / practicality concerns with our front-runners;
>> - and specifically: since M&P are the official stewards of the ASF
>> feather/logo, are we using the ASF oak leaf correctly in these marks? Most
>> of our proposals lean on it, so I'd rather hear their guidance on
>> acceptable usage early than redo it later.
>> - maybe they could help us to "professionalize" it. They still help PMCs
>> with rebranding of their logos after the Feather -> Oak, and possibly they
>> can help us with that.
>>
>> Nothing here is binding and nothing's being decided over anyone's head —
>> it's input-gathering so the final mark is something we're all happy to put
>> on a banner. If you'd rather not vote, just say so.
>>
>> Could you get your top-3 + properties in by mid next week (10 June)? I'll
>> collate after that.
>>
>> WDYT about the idea of bringing it to ASF M&P ?
>>
>> Thanks — and thanks to Justin and André for actually putting pixels on
>> the page.
>>
>> J.
>>
>>
>>
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Jarek Potiuk <ja...@potiuk.com>.
Absolutely!
https://drive.google.com/file/d/1QInCyLksctapftjXEMFwYbxR_aJV1JwZ/view?usp=sharing
-> if anyone cannot access it via drive, happy to send it individually.
On Tue, Jun 9, 2026 at 9:42 AM Richard Zowalla <rz...@apache.org> wrote:
> Hi,
>
> Tried to get the original mail from the list archive but couldn’t find it.
> Would you mind uploading it somewhere or re-sent the pdf in question?
>
> Tx und Gruß
> Richard
>
> > Am 09.06.2026 um 08:29 schrieb Jarek Potiuk <ja...@potiuk.com>:
> >
> > Hello here,
> >
> > Any preferences?
> >
> > J.
> >
> >
> > On Fri, Jun 5, 2026 at 2:12 AM Jarek Potiuk <ja...@potiuk.com> wrote:
> >
> >> Hi everyone,
> >>
> >> Short version: I've gathered every logo idea floating around — my
> original
> >> AI sketch from the name thread plus the three submissions in issue #243
> —
> >> into one numbered PDF (attached) so we can actually compare them and
> pick a
> >> direction. I'd like us to (1) rank them, (2) say which logo
> *properties* we
> >> each care about, and then (3) take the shortlist + our "what matters"
> list
> >> to ASF Marketing & Publicity for professional input.
> >>
> >> The four proposals (full detail + images in the PDF):
> >>
> >> 1. Original AI draft (me, via Gemini — name thread, 13 May). Realistic
> >> magpie + ASF oak leaf, in three styles (mark / mascot / heraldic crest).
> >> Just a non-binding seed. Three variants v1, v2, v3
> >>
> >> 2. Justin McLean — "detailed magpie" (#243, 23 May). Black-and-white
> >> magpie on a branch holding the red ASF oak leaf; one-line + stacked
> >> lockups, PNG.
> >>
> >> 3. Justin McLean — "geometric magpie" (#243, 27 May). Stylised bird,
> tail
> >> as a check-mark, multi-colour ASF feather; SVG + an Australian-magpie
> >> variant. The one with the most thumbs-up so far (Craig, Yeonguk, me).
> >>
> >> 4. André Ahlert — modern brand system (#243, 27 May). Minimalist blue
> >> "M"/magpie monogram with a first brand kit (palette, type, clear-space,
> >> applications) and a website mockup. The most designer-grade /
> >> fully-thought-through, though not yet tied to the oak leaf.
> >>
> >> What I'd like from you — two quick things:
> >>
> >> A) Vote. Reply with your top 3 with variants if needed, in order if you
> >> can - including variants (e.g. "3> 4 > 2 > 1v2"). Picking three each
> rather
> >> than one gives us a real ranking instead of a narrow win.
> >>
> >> B) Properties. Tell me, in a line or two, which top 2-3 properties of a
> >> logo matter most to you. To keep replies comparable, pick from this
> menu or
> >> add your own:
> >>
> >> - recognizable at favicon size / scales down well
> >> - works in one colour / print-friendly
> >> - available as SVG (not just PNG)
> >> - clear tie to the ASF identity (oak leaf / red)
> >> - distinct from Airflow and other ASF projects
> >> - friendly / approachable vs. formal / serious
> >> - "professional", brand-system-ready (variants, clear-space, palette)
> >> - uniqueness / not obviously AI-generated
> >>
> >> I'll tally the votes and the property themes and post the ranking back
> >> here.
> >>
> >> Then — the step I think matters most: I'd like to take the result to ASF
> >> Marketing & Publicity (M&P). They've sat through a lot of project-logo
> >> discussions and know the usages a logo has to survive — swag, conference
> >> banners, favicons, light/dark, one-colour print, social avatars — that
> we
> >> won't think of up front. I'd send them the consolidated PDF, our ranked
> >> shortlist, and our "what matters" themes, and ask:
> >> - their read on our top choices, and what they've learned from other
> >> projects' logo processes that we should know now rather than later;
> >> - any usage / practicality concerns with our front-runners;
> >> - and specifically: since M&P are the official stewards of the ASF
> >> feather/logo, are we using the ASF oak leaf correctly in these marks?
> Most
> >> of our proposals lean on it, so I'd rather hear their guidance on
> >> acceptable usage early than redo it later.
> >> - maybe they could help us to "professionalize" it. They still help PMCs
> >> with rebranding of their logos after the Feather -> Oak, and possibly
> they
> >> can help us with that.
> >>
> >> Nothing here is binding and nothing's being decided over anyone's head —
> >> it's input-gathering so the final mark is something we're all happy to
> put
> >> on a banner. If you'd rather not vote, just say so.
> >>
> >> Could you get your top-3 + properties in by mid next week (10 June)?
> I'll
> >> collate after that.
> >>
> >> WDYT about the idea of bringing it to ASF M&P ?
> >>
> >> Thanks — and thanks to Justin and André for actually putting pixels on
> the
> >> page.
> >>
> >> J.
> >>
> >>
> >>
>
>
Re: [DISCUSS] Magpie logo — consolidated proposals, let's rank them + bring in ASF M&P
Posted by Richard Zowalla <rz...@apache.org>.
Hi,
Tried to get the original mail from the list archive but couldn’t find it.
Would you mind uploading it somewhere or re-sent the pdf in question?
Tx und Gruß
Richard
> Am 09.06.2026 um 08:29 schrieb Jarek Potiuk <ja...@potiuk.com>:
>
> Hello here,
>
> Any preferences?
>
> J.
>
>
> On Fri, Jun 5, 2026 at 2:12 AM Jarek Potiuk <ja...@potiuk.com> wrote:
>
>> Hi everyone,
>>
>> Short version: I've gathered every logo idea floating around — my original
>> AI sketch from the name thread plus the three submissions in issue #243 —
>> into one numbered PDF (attached) so we can actually compare them and pick a
>> direction. I'd like us to (1) rank them, (2) say which logo *properties* we
>> each care about, and then (3) take the shortlist + our "what matters" list
>> to ASF Marketing & Publicity for professional input.
>>
>> The four proposals (full detail + images in the PDF):
>>
>> 1. Original AI draft (me, via Gemini — name thread, 13 May). Realistic
>> magpie + ASF oak leaf, in three styles (mark / mascot / heraldic crest).
>> Just a non-binding seed. Three variants v1, v2, v3
>>
>> 2. Justin McLean — "detailed magpie" (#243, 23 May). Black-and-white
>> magpie on a branch holding the red ASF oak leaf; one-line + stacked
>> lockups, PNG.
>>
>> 3. Justin McLean — "geometric magpie" (#243, 27 May). Stylised bird, tail
>> as a check-mark, multi-colour ASF feather; SVG + an Australian-magpie
>> variant. The one with the most thumbs-up so far (Craig, Yeonguk, me).
>>
>> 4. André Ahlert — modern brand system (#243, 27 May). Minimalist blue
>> "M"/magpie monogram with a first brand kit (palette, type, clear-space,
>> applications) and a website mockup. The most designer-grade /
>> fully-thought-through, though not yet tied to the oak leaf.
>>
>> What I'd like from you — two quick things:
>>
>> A) Vote. Reply with your top 3 with variants if needed, in order if you
>> can - including variants (e.g. "3> 4 > 2 > 1v2"). Picking three each rather
>> than one gives us a real ranking instead of a narrow win.
>>
>> B) Properties. Tell me, in a line or two, which top 2-3 properties of a
>> logo matter most to you. To keep replies comparable, pick from this menu or
>> add your own:
>>
>> - recognizable at favicon size / scales down well
>> - works in one colour / print-friendly
>> - available as SVG (not just PNG)
>> - clear tie to the ASF identity (oak leaf / red)
>> - distinct from Airflow and other ASF projects
>> - friendly / approachable vs. formal / serious
>> - "professional", brand-system-ready (variants, clear-space, palette)
>> - uniqueness / not obviously AI-generated
>>
>> I'll tally the votes and the property themes and post the ranking back
>> here.
>>
>> Then — the step I think matters most: I'd like to take the result to ASF
>> Marketing & Publicity (M&P). They've sat through a lot of project-logo
>> discussions and know the usages a logo has to survive — swag, conference
>> banners, favicons, light/dark, one-colour print, social avatars — that we
>> won't think of up front. I'd send them the consolidated PDF, our ranked
>> shortlist, and our "what matters" themes, and ask:
>> - their read on our top choices, and what they've learned from other
>> projects' logo processes that we should know now rather than later;
>> - any usage / practicality concerns with our front-runners;
>> - and specifically: since M&P are the official stewards of the ASF
>> feather/logo, are we using the ASF oak leaf correctly in these marks? Most
>> of our proposals lean on it, so I'd rather hear their guidance on
>> acceptable usage early than redo it later.
>> - maybe they could help us to "professionalize" it. They still help PMCs
>> with rebranding of their logos after the Feather -> Oak, and possibly they
>> can help us with that.
>>
>> Nothing here is binding and nothing's being decided over anyone's head —
>> it's input-gathering so the final mark is something we're all happy to put
>> on a banner. If you'd rather not vote, just say so.
>>
>> Could you get your top-3 + properties in by mid next week (10 June)? I'll
>> collate after that.
>>
>> WDYT about the idea of bringing it to ASF M&P ?
>>
>> Thanks — and thanks to Justin and André for actually putting pixels on the
>> page.
>>
>> J.
>>
>>
>>