How To Implement Google Adwords-Like Text Ad?

[Sam Lee <vi...@yahoo.com>]

Hi,
I am implementing a Google Adwords-like Text Ad thing.
In Adwords, advertisers enter keywords and phases in
their ads. When visitor visits a webpage with
potential Google text ads, I want to know how they
link the webpage to the actual text ads? Linking those
text ads to the webpage is easy, they can just use the
keywords and phases advertisers enters, and then match
them against their index of webpages. But what about
the other way around, webpage to the text ads? I can
associate the webpage address with the text ads easily
by storing them in database, but it will be a problem
when new webpages join the ad network. You can't run
all the keywords and phases of the ads against the new
webpage everytime a new webpage is added, too much
resource.

How will you do it?

Many thanks.


	
		
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RE: How To Implement Google Adwords-Like Text Ad?

[Sam Lee <vi...@yahoo.com>]

Yes, I agree, AJAX is a must in text ad, try not to
use iframe.  Otherwise, other part of the page may get
stuck while loading the ad.

It's easy to match the ads against the webpages
because advertisers already entered keywords, phases
and negative keywords.  So just index the webpages in
lucene, and match them.  But the problem is that the
ads' contents are very short and usually lack of any
keywords.  So I have to use the keywords and phases
the advertiser entered.  It means that I have to index
both webpages and the ads keywords in lucene.  

And there is negative keywords in Adwords, so are they
doing 2 matches?  First, they match the webpages to
the ad, then match them the other way around using
keywords and phases and negative keywords that
advertiser entered.

Are there examples with source or websites that talk
about text ad implementation?

Many thanks.

--- Howie Wang <ho...@hotmail.com> wrote:

> What about using Javascript to send the contents of
> the page to your server via XmlHttpRequest? Then
> analyze the page contents on the server and looking
> for
> frequency of terms to guess what the page is about.
> Use the most frequent terms to search your db of ads
> for the most relevant ones. You could save the
> page content analysis in your database, so you
> wouldn't
> have to re-index it for subsequent accesses of that
> URL.
> 
> Just thinking out loud...
> Howie
> 
> >You can't run
> >all the keywords and phases of the ads against the
> new
> >webpage everytime a new webpage is added, too much
> >resource.
> >
> >How will you do it?
> >
> >Many thanks.
> >
> >
> >
> >
> >__________________________________
> >Yahoo! Mail - PC Magazine Editors' Choice 2005
> >http://mail.yahoo.com
> 
> 
> 


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RE: How To Implement Google Adwords-Like Text Ad?

[Howie Wang <ho...@hotmail.com>]

What about using Javascript to send the contents of
the page to your server via XmlHttpRequest? Then
analyze the page contents on the server and looking for
frequency of terms to guess what the page is about.
Use the most frequent terms to search your db of ads
for the most relevant ones. You could save the
page content analysis in your database, so you wouldn't
have to re-index it for subsequent accesses of that URL.

Just thinking out loud...
Howie

>You can't run
>all the keywords and phases of the ads against the new
>webpage everytime a new webpage is added, too much
>resource.
>
>How will you do it?
>
>Many thanks.
>
>
>
>
>__________________________________
>Yahoo! Mail - PC Magazine Editors' Choice 2005
>http://mail.yahoo.com