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Posted to dev@dubbo.apache.org by Huxing Zhang <hu...@apache.org> on 2018/03/20 07:47:44 UTC

Website Branding Policy

Hi All,

I went through the web branding policy[1], and did some check to the
current website http://dubbo.incubator.apache.org, then I got a couple
of questions:

1. Gitter channel: https://gitter.im/alibaba/dubbo, is it necessary to
change to  https://gitter.im/apache/incubator-dubbo?

2. At the bottom of the page, there is a link to promote EDAS, which a
product in Alibaba Cloud, is that proper to do so?

3. In quick start section, the com.alibaba.* group id in still in use,
is it possible to keep it until next release?

4. According to the policy, we need to add a link back to
www.apache.org, may be at the bottom of the page?

5. About the trademarks, shall we confirm with trademark@ before
adding ™ or ® to Apache Dubbo (incubating)? Google tells me that ™
means it is an unregistered trademark while  ® means it is registered
trademark in US. So probably we should go for ™ ?

6. Do we have official logo for Dubbo? If we have one, we need to add
™ to that logo.

If you do see any other issues, please let us know.

[1] https://www.apache.org/foundation/marks/pmcs
-- 
Best Regards!
Huxing

Re: Website Branding Policy

Posted by Huxing Zhang <hu...@apache.org>.
Hi,

On Fri, Mar 23, 2018 at 5:32 AM, Justin Mclean <ju...@classsoftware.com> wrote:
> Hi,
>
> Some suggestions:
> - I’d remove the download .zip and download .tar.gz buttons. [1]

Done.

> - Add to the footer word to the effect of "Apache and the Apache feather logo are trademarks of The Apache Software Foundation”

Done.
>
> Thanks,
> Justin
>
> 1. http://www.apache.org/legal/release-policy.html#publication



-- 
Best Regards!
Huxing

Re: Website Branding Policy

Posted by Justin Mclean <ju...@classsoftware.com>.
Hi,

Some suggestions:
- I’d remove the download .zip and download .tar.gz buttons. [1]
- Add to the footer word to the effect of "Apache and the Apache feather logo are trademarks of The Apache Software Foundation”

Thanks,
Justin

1. http://www.apache.org/legal/release-policy.html#publication

Re: Website Branding Policy

Posted by Huxing Zhang <hu...@apache.org>.
Hi,

On Thu, Mar 22, 2018 at 5:36 PM, Mark Thomas <ma...@apache.org> wrote:
> On 22/03/18 08:27, Huxing Zhang wrote:
>> Hi,
>>
>> I've updated the website with comments from Justin and Mark.
>>
>> It should look better now.
>
> It does but I'm afraid you used the old ASF feather logo rather than the
> new one. Can you update it please?

Updated.

>
>
>>
>> On Tue, Mar 20, 2018 at 6:47 PM, Mark Thomas <ma...@apache.org> wrote:
>>> Putting on my VP Brand Management hat. Some responses in-line.
>>>
>>> On 20/03/18 08:32, Huxing Zhang wrote:
>>>> On Tue, Mar 20, 2018 at 4:09 PM, Justin Mclean <ju...@classsoftware.com> wrote:
>>>
>>> <snip/>
>>>
>>>>>> 2. At the bottom of the page, there is a link to promote EDAS, which a
>>>>>> product in Alibaba Cloud, is that proper to do so?
>>>>>
>>>>> IMO I’d say no. You could make a page and link to projects that use Dubbo but it mustn’t be seen as promotion of one particular vendor or solution.
>>>>
>>>> I will remove that content.
>>>
>>> +1.
>>>
>>> A page that lists projects / companies that use Dubbo is fine but:
>>> - you should use no-follow links
>>> - those links should not be on the project homepage
>>>
>>> The rationale is that we don't want to devalue what we offer our
>>> sponsors in terms of logo placement, recognition, etc. while at the same
>>> time we do want projects to be able to demonstrate how/where they are used.
>>>
>>> <snip/>
>>>
>>>>>> 5. About the trademarks, shall we confirm with trademark@ before
>>>>>> adding ™ or ® to Apache Dubbo (incubating)? Google tells me that ™
>>>>>> means it is an unregistered trademark while  ® means it is registered
>>>>>> trademark in US. So probably we should go for ™ ?
>>>>>
>>>>> Go with TM. May need another discussion if we need to register it.
>>>
>>> +1.
>>>
>>> You should think about completing the podling name search. While it
>>> isn't required for graduation, if the outcome is that a rename is
>>> required (unlikely but the podling name search will confirm that) then
>>> you want to know sooner rather than later. Registration is something to
>>> consider post graduation.
>>>
>>>>>> 6. Do we have official logo for Dubbo? If we have one, we need to add
>>>>>> ™ to that logo.
>>>>>
>>>>> No expert on this but AFAIK there’s no need to add TM in the logo.
>>>
>>> It isn't required legally but it is ASF policy. See:
>>> http://www.apache.org/foundation/marks/pmcs#graphics
>>>
>>> Mark
>>
>



-- 
Best Regards!
Huxing

Re: Website Branding Policy

Posted by Mark Thomas <ma...@apache.org>.
On 22/03/18 08:27, Huxing Zhang wrote:
> Hi,
> 
> I've updated the website with comments from Justin and Mark.
> 
> It should look better now.

It does but I'm afraid you used the old ASF feather logo rather than the
new one. Can you update it please?


> 
> On Tue, Mar 20, 2018 at 6:47 PM, Mark Thomas <ma...@apache.org> wrote:
>> Putting on my VP Brand Management hat. Some responses in-line.
>>
>> On 20/03/18 08:32, Huxing Zhang wrote:
>>> On Tue, Mar 20, 2018 at 4:09 PM, Justin Mclean <ju...@classsoftware.com> wrote:
>>
>> <snip/>
>>
>>>>> 2. At the bottom of the page, there is a link to promote EDAS, which a
>>>>> product in Alibaba Cloud, is that proper to do so?
>>>>
>>>> IMO I’d say no. You could make a page and link to projects that use Dubbo but it mustn’t be seen as promotion of one particular vendor or solution.
>>>
>>> I will remove that content.
>>
>> +1.
>>
>> A page that lists projects / companies that use Dubbo is fine but:
>> - you should use no-follow links
>> - those links should not be on the project homepage
>>
>> The rationale is that we don't want to devalue what we offer our
>> sponsors in terms of logo placement, recognition, etc. while at the same
>> time we do want projects to be able to demonstrate how/where they are used.
>>
>> <snip/>
>>
>>>>> 5. About the trademarks, shall we confirm with trademark@ before
>>>>> adding ™ or ® to Apache Dubbo (incubating)? Google tells me that ™
>>>>> means it is an unregistered trademark while  ® means it is registered
>>>>> trademark in US. So probably we should go for ™ ?
>>>>
>>>> Go with TM. May need another discussion if we need to register it.
>>
>> +1.
>>
>> You should think about completing the podling name search. While it
>> isn't required for graduation, if the outcome is that a rename is
>> required (unlikely but the podling name search will confirm that) then
>> you want to know sooner rather than later. Registration is something to
>> consider post graduation.
>>
>>>>> 6. Do we have official logo for Dubbo? If we have one, we need to add
>>>>> ™ to that logo.
>>>>
>>>> No expert on this but AFAIK there’s no need to add TM in the logo.
>>
>> It isn't required legally but it is ASF policy. See:
>> http://www.apache.org/foundation/marks/pmcs#graphics
>>
>> Mark
> 


Re: Website Branding Policy

Posted by Huxing Zhang <hu...@apache.org>.
Hi,

I've updated the website with comments from Justin and Mark.

It should look better now.

On Tue, Mar 20, 2018 at 6:47 PM, Mark Thomas <ma...@apache.org> wrote:
> Putting on my VP Brand Management hat. Some responses in-line.
>
> On 20/03/18 08:32, Huxing Zhang wrote:
>> On Tue, Mar 20, 2018 at 4:09 PM, Justin Mclean <ju...@classsoftware.com> wrote:
>
> <snip/>
>
>>>> 2. At the bottom of the page, there is a link to promote EDAS, which a
>>>> product in Alibaba Cloud, is that proper to do so?
>>>
>>> IMO I’d say no. You could make a page and link to projects that use Dubbo but it mustn’t be seen as promotion of one particular vendor or solution.
>>
>> I will remove that content.
>
> +1.
>
> A page that lists projects / companies that use Dubbo is fine but:
> - you should use no-follow links
> - those links should not be on the project homepage
>
> The rationale is that we don't want to devalue what we offer our
> sponsors in terms of logo placement, recognition, etc. while at the same
> time we do want projects to be able to demonstrate how/where they are used.
>
> <snip/>
>
>>>> 5. About the trademarks, shall we confirm with trademark@ before
>>>> adding ™ or ® to Apache Dubbo (incubating)? Google tells me that ™
>>>> means it is an unregistered trademark while  ® means it is registered
>>>> trademark in US. So probably we should go for ™ ?
>>>
>>> Go with TM. May need another discussion if we need to register it.
>
> +1.
>
> You should think about completing the podling name search. While it
> isn't required for graduation, if the outcome is that a rename is
> required (unlikely but the podling name search will confirm that) then
> you want to know sooner rather than later. Registration is something to
> consider post graduation.
>
>>>> 6. Do we have official logo for Dubbo? If we have one, we need to add
>>>> ™ to that logo.
>>>
>>> No expert on this but AFAIK there’s no need to add TM in the logo.
>
> It isn't required legally but it is ASF policy. See:
> http://www.apache.org/foundation/marks/pmcs#graphics
>
> Mark

-- 
Best Regards!
Huxing

Re: Website Branding Policy

Posted by Justin Mclean <ju...@classsoftware.com>.
Hi,

> It isn't required legally but it is ASF policy. See:
> http://www.apache.org/foundation/marks/pmcs#graphics

" it includes a small "TM" symbol in the graphic or immediately adjacent to it.”

Interesting. I had always thought it's more the later than former

Thanks,
Justin.


Re: Website Branding Policy

Posted by Mark Thomas <ma...@apache.org>.
Putting on my VP Brand Management hat. Some responses in-line.

On 20/03/18 08:32, Huxing Zhang wrote:
> On Tue, Mar 20, 2018 at 4:09 PM, Justin Mclean <ju...@classsoftware.com> wrote:

<snip/>

>>> 2. At the bottom of the page, there is a link to promote EDAS, which a
>>> product in Alibaba Cloud, is that proper to do so?
>>
>> IMO I’d say no. You could make a page and link to projects that use Dubbo but it mustn’t be seen as promotion of one particular vendor or solution.
> 
> I will remove that content.

+1.

A page that lists projects / companies that use Dubbo is fine but:
- you should use no-follow links
- those links should not be on the project homepage

The rationale is that we don't want to devalue what we offer our
sponsors in terms of logo placement, recognition, etc. while at the same
time we do want projects to be able to demonstrate how/where they are used.

<snip/>

>>> 5. About the trademarks, shall we confirm with trademark@ before
>>> adding ™ or ® to Apache Dubbo (incubating)? Google tells me that ™
>>> means it is an unregistered trademark while  ® means it is registered
>>> trademark in US. So probably we should go for ™ ?
>>
>> Go with TM. May need another discussion if we need to register it.

+1.

You should think about completing the podling name search. While it
isn't required for graduation, if the outcome is that a rename is
required (unlikely but the podling name search will confirm that) then
you want to know sooner rather than later. Registration is something to
consider post graduation.

>>> 6. Do we have official logo for Dubbo? If we have one, we need to add
>>> ™ to that logo.
>>
>> No expert on this but AFAIK there’s no need to add TM in the logo.

It isn't required legally but it is ASF policy. See:
http://www.apache.org/foundation/marks/pmcs#graphics

Mark

Re: Website Branding Policy

Posted by Huxing Zhang <hu...@apache.org>.
Hi

On Tue, Mar 20, 2018 at 4:09 PM, Justin Mclean <ju...@classsoftware.com> wrote:
> Hi,
>
>> 1. Gitter channel: https://gitter.im/alibaba/dubbo, is it necessary to
>> change to  https://gitter.im/apache/incubator-dubbo?
>
> Necessary probably not, a good idea to do so yes.

If all the users and chat history can be transferred seamlessly, I
think it is good to do so.

>
>> 2. At the bottom of the page, there is a link to promote EDAS, which a
>> product in Alibaba Cloud, is that proper to do so?
>
> IMO I’d say no. You could make a page and link to projects that use Dubbo but it mustn’t be seen as promotion of one particular vendor or solution.

I will remove that content.

>
>> 3. In quick start section, the com.alibaba.* group id in still in use,
>> is it possible to keep it until next release?
>
> I would be OK with that as long as the long term plan is removed prior to graduation.
>
>> 4. According to the policy, we need to add a link back to
>> www.apache.org, may be at the bottom of the page?
>
> There a number of other missing links, but these can be worked out over time. It best you add the feature logo and link to the ASF in the header.

Yes, let's do it.

>
> Does dubbo have a logo? Should it be changed now it’s an ASF project?
>
>> 5. About the trademarks, shall we confirm with trademark@ before
>> adding ™ or ® to Apache Dubbo (incubating)? Google tells me that ™
>> means it is an unregistered trademark while  ® means it is registered
>> trademark in US. So probably we should go for ™ ?
>
> Go with TM. May need another discussion if we need to register it.

Agree.

>
>> 6. Do we have official logo for Dubbo? If we have one, we need to add
>> ™ to that logo.
>
> No expert on this but AFAIK there’s no need to add TM in the logo.
>
> This would help if it was working [1] but as you can see most podling are still working on it. [2]


This link is not working, when I visit [1] it gives me:

ERROR: The path /project/dubbo is not a recognized command for this tool, sorry!

And I can not find Dubbo in [2]

>
> Thanks,
> Justin
>
> 1. https://whimsy.apache.org/pods/project/dubbo
> 2. https://whimsy.apache.org/pods/

-- 
Best Regards!
Huxing

Re: Website Branding Policy

Posted by Justin Mclean <ju...@classsoftware.com>.
Hi,

> 1. Gitter channel: https://gitter.im/alibaba/dubbo, is it necessary to
> change to  https://gitter.im/apache/incubator-dubbo?

Necessary probably not, a good idea to do so yes.

> 2. At the bottom of the page, there is a link to promote EDAS, which a
> product in Alibaba Cloud, is that proper to do so?

IMO I’d say no. You could make a page and link to projects that use Dubbo but it mustn’t be seen as promotion of one particular vendor or solution.

> 3. In quick start section, the com.alibaba.* group id in still in use,
> is it possible to keep it until next release?

I would be OK with that as long as the long term plan is removed prior to graduation.

> 4. According to the policy, we need to add a link back to
> www.apache.org, may be at the bottom of the page?

There a number of other missing links, but these can be worked out over time. It best you add the feature logo and link to the ASF in the header.

Does dubbo have a logo? Should it be changed now it’s an ASF project?

> 5. About the trademarks, shall we confirm with trademark@ before
> adding ™ or ® to Apache Dubbo (incubating)? Google tells me that ™
> means it is an unregistered trademark while  ® means it is registered
> trademark in US. So probably we should go for ™ ?

Go with TM. May need another discussion if we need to register it.

> 6. Do we have official logo for Dubbo? If we have one, we need to add
> ™ to that logo.

No expert on this but AFAIK there’s no need to add TM in the logo.

This would help if it was working [1] but as you can see most podling are still working on it. [2]

Thanks,
Justin

1. https://whimsy.apache.org/pods/project/dubbo
2. https://whimsy.apache.org/pods/