Status of HADOOP-7020?

[Shane Curcuru <as...@shanecurcuru.org>]

Reviewing a number of trademark questions and third party uses of Hadoop 
out there recently, it seems like it would be notably easier to police 
uses of our beloved elephant logo if there were a specific, authorized 
*version* of the logo to serve as a "Powered By" indicator.

In that case, third party uses of the official Hadoop elephant would be 
simpler to review, because it *should* mean very specifically actual 
code from an Apache Hadoop download.  Uses of the Powered By Hadoop 
elephant would be allowed in much broader contexts, so we would have a 
much easier time reviewing third party uses of that logo (i.e., do they 
actually incorporate some Hadoop code with their thing).

Just sayin', we could do a better job of making it easier for third 
parties to respect our brand if we provided this kind of thing.

- Shane

P.S. Personally I thought the elephant head with the blue hard hat would 
be excellent, although that's for the PMC to choose.

Re: Re: Status of HADOOP-7020?

[xihuyu2000 <xi...@126.com>]

xihuyu2000

From: Robert Evans
Date: 2013-04-02 23:54
To: general@hadoop.apache.org
CC: Apache Brand Management
Subject: Re: Status of HADOOP-7020?
I am fine with that idea.  Does anyone else have an opinion on this?

--Bobby

On 3/29/13 2:16 PM, "Shane Curcuru" <as...@shanecurcuru.org> wrote:

>Reviewing a number of trademark questions and third party uses of Hadoop
>out there recently, it seems like it would be notably easier to police
>uses of our beloved elephant logo if there were a specific, authorized
>*version* of the logo to serve as a "Powered By" indicator.
>
>In that case, third party uses of the official Hadoop elephant would be
>simpler to review, because it *should* mean very specifically actual
>code from an Apache Hadoop download.  Uses of the Powered By Hadoop
>elephant would be allowed in much broader contexts, so we would have a
>much easier time reviewing third party uses of that logo (i.e., do they
>actually incorporate some Hadoop code with their thing).
>
>Just sayin', we could do a better job of making it easier for third
>parties to respect our brand if we provided this kind of thing.
>
>- Shane
>
>P.S. Personally I thought the elephant head with the blue hard hat would
>be excellent, although that's for the PMC to choose.

Re: Status of HADOOP-7020?

[Robert Evans <ev...@yahoo-inc.com>]

I am fine with that idea.  Does anyone else have an opinion on this?

--Bobby

On 3/29/13 2:16 PM, "Shane Curcuru" <as...@shanecurcuru.org> wrote:

>Reviewing a number of trademark questions and third party uses of Hadoop
>out there recently, it seems like it would be notably easier to police
>uses of our beloved elephant logo if there were a specific, authorized
>*version* of the logo to serve as a "Powered By" indicator.
>
>In that case, third party uses of the official Hadoop elephant would be
>simpler to review, because it *should* mean very specifically actual
>code from an Apache Hadoop download.  Uses of the Powered By Hadoop
>elephant would be allowed in much broader contexts, so we would have a
>much easier time reviewing third party uses of that logo (i.e., do they
>actually incorporate some Hadoop code with their thing).
>
>Just sayin', we could do a better job of making it easier for third
>parties to respect our brand if we provided this kind of thing.
>
>- Shane
>
>P.S. Personally I thought the elephant head with the blue hard hat would
>be excellent, although that's for the PMC to choose.