[jira] [Comment Edited] (PDFBOX-3557) Create new logo for PDFBox

["John Hewson (JIRA)" <ji...@apache.org>]

    [ https://issues.apache.org/jira/browse/PDFBOX-3557?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15716100#comment-15716100 ] 

John Hewson edited comment on PDFBOX-3557 at 12/2/16 7:54 PM:
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The dog is a cute design but I'm with Tilman, I don't see how a dog communicates anything meaningful about PDFBox, and certainly not anything which sets us apart from the dozens of other PDF products or even open source projects. Unless PDFBox is smelly and wants to be taken on walks? For better or worse, our two distinctive characteristics are 1) we are an Apache project, 2) we have "Box" in our name. We should be embracing the fact that we are PDFBox and communicate it as simply and obviously as possible, not trying to hide or minimise that.

The slab serif is really surprising, it doesn't fit in with the look and feel of any technology or software products I've seen in the last few years. Totally out of place.

It's also important to note that we _must_ include the words "Apache PDFBox" because that is now our registered trademark, so we should really only focus on that version of the logo - which is far too wide to be usable in this case, how would it even fit on our website? I'm also not seeing how well this logo works as icons, favicons, etc, which is essential for us.

Overall, this feels like a logo suitable for business stationary, but not the web, and not software.


was (Author: jahewson):
The dog is a cute design but I'm with Tilman, I don't see how a dog communicates anything meaningful about PDFBox, and certainly not anything which sets us apart from the dozens of other PDF products or even open source projects. Unless PDFBox is smelly and wants to be taken on walks? For better or worse, our two distinctive characteristics are 1) we are an Apache project, 2) we have "Box" in our name. We should be embracing the fact that we are PDFBox and communicate it as simply and obviously as possible, not trying to hide or minimise that.

The slab serif is really surprising, it doesn't fit in with the look and feel of any technology or software products I've seen in the last few years. Totally out of place.

It's also important to note that we _must_ include the words "Apache PDFBox" because that is now our registered trademark, so we should really only focus on that version of the logo - which is far too wide to be usable in this case, how would it even fit on our website? I'm also not seeing how well this logo works as icons, favicons, etc, which is essential for us.

> Create new logo for PDFBox
> --------------------------
>
>                 Key: PDFBOX-3557
>                 URL: https://issues.apache.org/jira/browse/PDFBOX-3557
>             Project: PDFBox
>          Issue Type: Task
>          Components: Documentation
>            Reporter: Maruan Sahyoun
>         Attachments: pdfbox_logo_001.pdf, pdfbox_logo_002.svg, pdfbox_logo_003.pdf, pdfbox_logo_dobrigkeit_01.pdf
>
>
> A while ago there was some discussion about a new logo for the PDFBox website. As the registration of the PDFBox trademark completed we discussed to move that forward.



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