[jira] [Deleted] (AMQ-8127) The Opportunity of Doing Cosmetic Business

["Christopher L. Shannon (Jira)" <ji...@apache.org>]

     [ https://issues.apache.org/jira/browse/AMQ-8127?page=com.atlassian.jira.plugin.system.issuetabpanels:all-tabpanel ]

Christopher L. Shannon deleted AMQ-8127:
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> The Opportunity of Doing Cosmetic Business
> ------------------------------------------
>
>                 Key: AMQ-8127
>                 URL: https://issues.apache.org/jira/browse/AMQ-8127
>             Project: ActiveMQ
>          Issue Type: Bug
>            Reporter: sarojkumar
>            Priority: Critical
>
> According to recent statistics, the steak of e-commerce transfer in the cosmetic market in Russia has by now been creating at the degree of four-5% of total value. Google and Yandex, the growth fee of search queries concerned with cosmetics performs an average figure of 25% annually, which suggests over 7 million queries monthly. The hottest key phrases used are: Chanel, Yves Rocher, L'Oréal, Lancôme and Clinique. On-line retailer bestsellers are principally cosmetics coming from Germany, France and Poland.
> There are presently two major reasons to on-line selling fast development in Russia. The first one is numerous faux manufacturers operating on Russian market tampering or imitating in style international brands, sold at decrease costs. The second one is properly-built logistics infrastructure which allows for folks from outlying districts a better access to properly-identified manufacturers often unavailable in native stores.
> According to a common consultants' opinion, the Russian on-line beauty market is about to achieve a worth similar European within the subsequent 5-6 years.
> Cosmetic market segmentation
> The number of new cosmetic merchandise appearing on the cabinets of Russian stores every year is about 47 thousand. Leading positions are historically held by recognized mass-marked manufacturers, such as Eveline, Avon, Faberlic and Ruby Rose. So known as middle-market brands like Revlon, L'Oréal, Mary Kay, also are inclined to steadily show an excellent perfomance, in addition to luxury brands like Chanel, Dior, Clinique or Givenchy.
> As for nations, France has traditionally been an undisputable leader in cosmetic export to Russia when goes to premium class cosmetics, skincare merchandise and perfumes. Second largest exporter is Germany, particularly in hair and body care and eco industries. Poland holds the seventh position exporting mainly make-up and wash substances. Within the previous few years, beauty items originating from the US and Italy have also gained great popularity in Russia, primarily as a result of aggressive marketing and promotional campaigns
> Russia's largest epicenters of cosmetic market activity are, after all, Moscow and St. Petersburg. This is the place the biggest brands set up their new stores in the first place. The most related market positions here belong to L'Oréal, Procter&Gamble and Unilever Group, holding together a 30% stake in common market worth.
> The direct sales market of cosmetics has lately confronted a noticeable lower, apart from Avon, whose gross sales keep on performing outrageous numbers. The major trigger to this conditions roots in a fast growth of newly arrange chemist shops popping up right here and there.
> Cosmetics demand
> Russia's most prominent section of beauty market is hand&face care branch, pursued by make-up business, which is claimed to be of daily use for more than ninety% of girls aged above 18 years old. Hair dyes and styling substances are utilized by 55% and forty three% of female population correspondingly. Eyelid and around the eyes care product gross sales have just lately performed a promising growth by 9%. There's additionally been noted a model new pattern of fixed exertion in males and kids beauty trade rivalry.
> Domestic Russian beauty manufacturers have also performed a great deal of competition in opposition to western producers, attracting more and more customers by offering unique merchandise and inventive packaging design. At the identical time a notable a part of Russian producers tend to copy or inherit western finest practices to be able to persuade the home customer to buy their products. For now, the market's greatest gamers are: Faberlic, Pervoe Reshenie, Kalina (taken over by Unilever in 2011), Svoboda. According to newest market research Russian customers incline to decide on residence manufacturers increasingly typically, even though the standard requirements are still beneath European ones.        
> [private label cosmetics manufacturers in china|https://www.olehanarussia.com/] like Olehana can also be providing many home beauty brands to represent their very own product and cover market requirement. Many small scale cosmetic enterprise owner prefers private label cosmetic
> Marketing and advertising
> Within the last three years, there have been solely the largest players, corresponding to L'Oréal, P&G or Unilever, who could afford related advertising budgets to continually enlarge their market stake. Those three manufacturers combined generate roughly 50% of widespread promoting expanses in Russian cosmetic trade.
> As for promotion channels, tv nonetheless remains the preferred advertising medium, which generates about eleven% of common advertising income throughout the nation.
> Recently, the increasingly beauty manufacturers tend to increase energize their promotional push, noticeably growing their advertising budgets. The most distinguished progress has been carried out by GlaxoSmithKline (+ninety three%), Biersdorf (+68%) and Avon (+38%). Other manufacturers are additionally in search of new methods to boost their impact available on the market. For instance, in 2012 L'Oréal arrange a Research & Development heart, where it not only exams its new merchandise, but in addition supplies common market and competitors surveys in seek for new potentialities for advertising and promotion. [https://www.olehanarussia.com/] is the proper answer for small enterprise owner in beauty business.
> Conclusion
> Fyodor Dostoyevsky as soon as stated: Beauty will save the world. And it seems that the feminine part of Russian population has taken those words to heart, what may be mentioned after observing the sum of money they spend on cosmetics, particularly when in comparison with European consumers.
> The disaster of 2014 barely brought any impression on the cosmetic industry. Moving into 2017 and beyond, and observing the most recent developments appearing throughout the Russian market of the wonder trade, we are able to say for sure that there nonetheless is loads of house for brand new European manufacturers to present their merchandise, which are all the time welcome by the Russian inhabitants as a result of assumption of western merchandise' high quality and status.



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