Fwd: Project branding for Apache Gpra

[Lewis John Mcgibbney <le...@gmail.com>]

Hi Guys,

A while back I reached out to trademarks@ to see if the Apache Gora project
description passed the trademark criteria whatever that may be.

I'm glad to say that we got some helpful news back but I just wanted o
reach out to you guys before making the changes.

Anyone have any feedback?

Thanks

Lewis

---------- Forwarded message ----------
From: Shane Curcuru <as...@shanecurcuru.org>
Date: Tue, Feb 14, 2012 at 1:40 AM
Subject: Re: Project branding for Apache Gpra
To: Lewis John Mcgibbney <le...@gmail.com>
Cc: trademarks@apache.org


Thanks for asking, apologies for the delay.  That looks good, although we
do have two updates:

- Trademarks technically should be used as adjectives, not nouns.  We
suggest:

"The Apache Gora open source framework provides ..."

This is primarily important for the project's home page, and perhaps for
the first uses on any main About (if you have one) or download pages. As
long as we use it consistently like this on the homepage, and have proper
attributions, we should be fine with trademarks, and other uses on the site
can be in your normal writing style.  (This is a commonly mixed-up writing
style - it feels more natural to say "Apache Gora does blah..." rather than
"Apache Gora software does blah..."  I'm trying not to stress over it,
except for the first description on project homepages)

- It would be great to update the end of the sentence to say "extensive
Apache Hadoop MapReduce support."

Thanks!  Good luck with Gora!

- Shane


On 2012-02-08 8:10 AM, Lewis John Mcgibbney wrote:

> Hi Trademarks@,
>
> I'm getting in touch to check whether the Apache Gora project
> description is adequate as per ASF project branding requirements.
>
> "Apache Gora is an open source framework providing an in-memory data
> model and persistence for big data. Gora supports persisting to column
> stores, key value stores, document stores and RDBMSs, and analyzing the
> data with extensive Hadoop MapReduce support. "
>
> Thanks in advance for any feedback.
>
> Lewis
>
> --
> /Lewis/
>
>



-- 
*Lewis*