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Posted to dev@buildr.apache.org by Alex Boisvert <al...@gmail.com> on 2009/11/05 21:12:52 UTC

Tagline

I attended the media training at ApacheCon earlier this week and as part of
the day's discussions, I submitted our current project tagline "The build
system that doesn't suck" to our group for feedback.   The group was mostly
composed of technical folks and one non-technical person (Sally, our
trainer).   As you might expect, the response to the tagline was not very
enthusiastic.   Most thought is was an okay tagline for a small project
that's starting out but that it probably needs refinement for a project with
bigger aspirations.

Among some comment, one was along the line of... "Let's say a developer
discovers Buildr and really likes it.  Before using it, she needs to have it
checked out by her manager.  The manager goes to the website, reads the
tagline ... and ... well, doesn't get a great first impression."   Don't be
alarmed, though, the group thought the current tagline could still be used
on t-shirts and other such promotional pieces but that the official tagline
should probably be a little more positive sounding.

I tend to agree with the feedback and in any case I've been meaning to
brainstorm this on the mailing list...  Here are some starting points I've
been thinking about for the tagline:

"Ready, Set, Build!"  (emphasize speed / productivity)

"Beautiful Builds"  (elegance /  beautiful code meme)

"Any Code, Any Size, Any Task"  (polyglot programming, scalability and
customizability)

Any of these strike your fancy?   You think you can do better?

I'd like to collect ideas during the next 2 weeks (time enough to brainstorm
without pressure) and then proceed with a couple rounds of voting for the
best tagline.  Winner gets karma points, self-satisfaction, bragging rights
and the next release (1.4.0) dedicated to her/him.

alex

Re: Tagline

Posted by Tal Rotbart <re...@gmail.com>.
1. build.with :buildr

2. buildr - build easy

3. build, don't stress - buildr

All but the first sound like slogans from 80s local television
commercials, so try to imagine them read with Mr. T's voice... :p

Cheers,
Tal

On Wed, Dec 9, 2009 at 9:34 AM, Alex Boisvert <al...@gmail.com> wrote:
> :)
>
> One thing I like about Buildr is that it can turn a normally boring job into
> a creative task, just like programming.   So I was thinking along the lines
> of "Build like you Code"...   Maybe other people relate to that and can
> think of something better that expresses this feeling.
>
> alex
>
> On Tue, Dec 8, 2009 at 2:23 PM, Tal Rotbart <re...@gmail.com> wrote:
>
>> I'd like to suggest a slight modification to the original "Ready, Set,
>> Build" -- "Ready, Set, Buildr!"
>>
>> Or in jest...
>> "Buildr, not your Dad's ant"
>>
>> Cheers,
>> Tal
>>
>> On Wed, Dec 9, 2009 at 9:17 AM, Alex Boisvert <al...@gmail.com>
>> wrote:
>> > Thanks to everybody who sent in their taglines.
>> >
>> > Anyone wants to suggest more taglines, you have another 48 hours to do
>> so.
>> >
>> > After that, we'll start voting.
>> >
>> > alex
>> >
>> >
>> > On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <shane@digitalsanctum.com
>> >wrote:
>> >
>> >> - Buildr, elegant builds don't have to be hard
>> >> - Buildr, for a concise, fast and flexible build
>> >>
>> >> -Shane
>> >>
>> >>
>> >>
>> >> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org> wrote:
>> >> > On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
>> >> > jeanphilippe1.caruana@orange-ftgroup.com> wrote:
>> >> >
>> >> >> what about :
>> >> >>
>> >> >> - buildr, et voilà !
>> >> >> - shrink your build
>> >> >> - buildr, a fat free build
>> >> >> - lean builds
>> >> >>
>> >> >
>> >> > I like lean builds. It stands for "having no superfluous fat"
>> >> (dictionary),
>> >> > but also fits very well with the idea of lean practices: creating more
>> >> value
>> >> > with less work, or less waste, if you will.
>> >> >
>> >> > http://en.wikipedia.org/wiki/Lean_manufacturing
>> >> >
>> >> > Assaf
>> >> >
>> >> >
>> >> >>
>> >> >>
>> >> >> we keep on brainstorming here... we'll let you know !
>> >> >>
>> >> >> --
>> >> >> Jean-Philippe Caruana
>> >> >> ********************************
>> >> >> Ce message et toutes les pieces jointes (ci-apres le "message") sont
>> >> >> confidentiels et etablis a l'attention exclusive de ses
>> destinataires.
>> >> >> Toute utilisation ou diffusion non autorisee est interdite.
>> >> >> Tout message electronique est susceptible d'alteration. CVF decline
>> >> >> toute responsabilite au titre de ce message s'il a ete altere,
>> deforme
>> >> >> ou falsifie.
>> >> >> Si vous n'etes pas destinataire de ce message, merci de le detruire
>> >> >> immediatement et d'avertir l'expediteur.
>> >> >> *********************************
>> >> >> This message and any attachments (the "message") are confidential and
>> >> >> intended solely for the addressees. Any unauthorised use or
>> >> >> dissemination is prohibited.
>> >> >> Messages are susceptible to alteration. CVF shall not be liable for
>> the
>> >> >> message if altered, changed or falsified.
>> >> >> If you are not the intended addressee of this message, please cancel
>> it
>> >> >> immediately and inform the sender..
>> >> >> ********************************
>> >> >>
>> >> >
>> >>
>> >
>>
>

Re: Tagline

Posted by Alex Boisvert <al...@gmail.com>.
Great!  Thanks for taking care of this Antoine.


On Sat, Apr 17, 2010 at 7:55 PM, Antoine Toulme <an...@lunar-ocean.com>wrote:

> Thanks everybody for participating in our poll.
>
> The new tagline for Buildr is "Build like you code".
>
> I will go change the tagline in the gemspec and the site now.
>
> On Tue, Apr 13, 2010 at 21:08, Antoine Toulme <antoine@lunar-ocean.com
> >wrote:
>
> > We have good participation so far. I propose we close this next Saturday.
> >
> >
> > On Sat, Apr 10, 2010 at 09:12, Antoine Toulme <antoine@lunar-ocean.com
> >wrote:
> >
> >> I have added all the tagline proposals to this doodle poll:
> >> http://doodle.com/ey6c6ne52radyeue
> >>
> >> Please vote! You can select more than one 1 choice.
> >>
> >> Thanks,
> >>
> >> Antoine
> >>
> >>
> >> On Tue, Dec 8, 2009 at 15:42, Daniel Spiewak <dj...@gmail.com>
> wrote:
> >>
> >>> +1 for "Build Like You Code".  Simple, to the point, and not overdone.
> >>>
> >>> Daniel
> >>>
> >>>
> >>> On Dec 8, 2009, at 4:34 PM, "Alex Boisvert" <al...@gmail.com>
> >>> wrote:
> >>>
> >>>  :)
> >>>>
> >>>> One thing I like about Buildr is that it can turn a normally boring
> job
> >>>> into
> >>>> a creative task, just like programming.   So I was thinking along the
> >>>> lines
> >>>> of "Build like you Code"...   Maybe other people relate to that and
> can
> >>>> think of something better that expresses this feeling.
> >>>>
> >>>> alex
> >>>>
> >>>> On Tue, Dec 8, 2009 at 2:23 PM, Tal Rotbart <re...@gmail.com>
> wrote:
> >>>>
> >>>>  I'd like to suggest a slight modification to the original "Ready,
> Set,
> >>>>> Build" -- "Ready, Set, Buildr!"
> >>>>>
> >>>>> Or in jest...
> >>>>> "Buildr, not your Dad's ant"
> >>>>>
> >>>>> Cheers,
> >>>>> Tal
> >>>>>
> >>>>> On Wed, Dec 9, 2009 at 9:17 AM, Alex Boisvert <
> alex.boisvert@gmail.com
> >>>>> >
> >>>>> wrote:
> >>>>>
> >>>>>> Thanks to everybody who sent in their taglines.
> >>>>>>
> >>>>>> Anyone wants to suggest more taglines, you have another 48 hours to
> do
> >>>>>>
> >>>>> so.
> >>>>>
> >>>>>>
> >>>>>> After that, we'll start voting.
> >>>>>>
> >>>>>> alex
> >>>>>>
> >>>>>>
> >>>>>> On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <
> >>>>>> shane@digitalsanctum.com
> >>>>>> wrote:
> >>>>>>
> >>>>>>  - Buildr, elegant builds don't have to be hard
> >>>>>>> - Buildr, for a concise, fast and flexible build
> >>>>>>>
> >>>>>>> -Shane
> >>>>>>>
> >>>>>>>
> >>>>>>>
> >>>>>>> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org>
> >>>>>>> wrote:
> >>>>>>>
> >>>>>>>> On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
> >>>>>>>> jeanphilippe1.caruana@orange-ftgroup.com> wrote:
> >>>>>>>>
> >>>>>>>>  what about :
> >>>>>>>>>
> >>>>>>>>> - buildr, et voilà !
> >>>>>>>>> - shrink your build
> >>>>>>>>> - buildr, a fat free build
> >>>>>>>>> - lean builds
> >>>>>>>>>
> >>>>>>>>>
> >>>>>>>> I like lean builds. It stands for "having no superfluous fat"
> >>>>>>>>
> >>>>>>> (dictionary),
> >>>>>>>
> >>>>>>>> but also fits very well with the idea of lean practices: creating
> >>>>>>>> more
> >>>>>>>>
> >>>>>>> value
> >>>>>>>
> >>>>>>>> with less work, or less waste, if you will.
> >>>>>>>>
> >>>>>>>> http://en.wikipedia.org/wiki/Lean_manufacturing
> >>>>>>>>
> >>>>>>>> Assaf
> >>>>>>>>
> >>>>>>>>
> >>>>>>>>
> >>>>>>>>>
> >>>>>>>>> we keep on brainstorming here... we'll let you know !
> >>>>>>>>>
> >>>>>>>>> --
> >>>>>>>>> Jean-Philippe Caruana
> >>>>>>>>> ********************************
> >>>>>>>>> Ce message et toutes les pieces jointes (ci-apres le "message")
> >>>>>>>>> sont
> >>>>>>>>> confidentiels et etablis a l'attention exclusive de ses
> >>>>>>>>>
> >>>>>>>> destinataires.
> >>>>>
> >>>>>>  Toute utilisation ou diffusion non autorisee est interdite.
> >>>>>>>>> Tout message electronique est susceptible d'alteration. CVF
> decline
> >>>>>>>>> toute responsabilite au titre de ce message s'il a ete altere,
> >>>>>>>>>
> >>>>>>>> deforme
> >>>>>
> >>>>>>  ou falsifie.
> >>>>>>>>> Si vous n'etes pas destinataire de ce message, merci de le
> detruire
> >>>>>>>>> immediatement et d'avertir l'expediteur.
> >>>>>>>>> *********************************
> >>>>>>>>> This message and any attachments (the "message") are confidential
> >>>>>>>>> and
> >>>>>>>>> intended solely for the addressees. Any unauthorised use or
> >>>>>>>>> dissemination is prohibited.
> >>>>>>>>> Messages are susceptible to alteration. CVF shall not be liable
> for
> >>>>>>>>>
> >>>>>>>> the
> >>>>>
> >>>>>>  message if altered, changed or falsified.
> >>>>>>>>> If you are not the intended addressee of this message, please
> >>>>>>>>> cancel
> >>>>>>>>>
> >>>>>>>> it
> >>>>>
> >>>>>>  immediately and inform the sender..
> >>>>>>>>> ********************************
> >>>>>>>>>
> >>>>>>>>>
> >>>>>>>>
> >>>>>>>
> >>>>>>
> >>>>>
> >>
> >
>

Re: Tagline

Posted by Antoine Toulme <an...@lunar-ocean.com>.
Thanks everybody for participating in our poll.

The new tagline for Buildr is "Build like you code".

I will go change the tagline in the gemspec and the site now.

On Tue, Apr 13, 2010 at 21:08, Antoine Toulme <an...@lunar-ocean.com>wrote:

> We have good participation so far. I propose we close this next Saturday.
>
>
> On Sat, Apr 10, 2010 at 09:12, Antoine Toulme <an...@lunar-ocean.com>wrote:
>
>> I have added all the tagline proposals to this doodle poll:
>> http://doodle.com/ey6c6ne52radyeue
>>
>> Please vote! You can select more than one 1 choice.
>>
>> Thanks,
>>
>> Antoine
>>
>>
>> On Tue, Dec 8, 2009 at 15:42, Daniel Spiewak <dj...@gmail.com> wrote:
>>
>>> +1 for "Build Like You Code".  Simple, to the point, and not overdone.
>>>
>>> Daniel
>>>
>>>
>>> On Dec 8, 2009, at 4:34 PM, "Alex Boisvert" <al...@gmail.com>
>>> wrote:
>>>
>>>  :)
>>>>
>>>> One thing I like about Buildr is that it can turn a normally boring job
>>>> into
>>>> a creative task, just like programming.   So I was thinking along the
>>>> lines
>>>> of "Build like you Code"...   Maybe other people relate to that and can
>>>> think of something better that expresses this feeling.
>>>>
>>>> alex
>>>>
>>>> On Tue, Dec 8, 2009 at 2:23 PM, Tal Rotbart <re...@gmail.com> wrote:
>>>>
>>>>  I'd like to suggest a slight modification to the original "Ready, Set,
>>>>> Build" -- "Ready, Set, Buildr!"
>>>>>
>>>>> Or in jest...
>>>>> "Buildr, not your Dad's ant"
>>>>>
>>>>> Cheers,
>>>>> Tal
>>>>>
>>>>> On Wed, Dec 9, 2009 at 9:17 AM, Alex Boisvert <alex.boisvert@gmail.com
>>>>> >
>>>>> wrote:
>>>>>
>>>>>> Thanks to everybody who sent in their taglines.
>>>>>>
>>>>>> Anyone wants to suggest more taglines, you have another 48 hours to do
>>>>>>
>>>>> so.
>>>>>
>>>>>>
>>>>>> After that, we'll start voting.
>>>>>>
>>>>>> alex
>>>>>>
>>>>>>
>>>>>> On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <
>>>>>> shane@digitalsanctum.com
>>>>>> wrote:
>>>>>>
>>>>>>  - Buildr, elegant builds don't have to be hard
>>>>>>> - Buildr, for a concise, fast and flexible build
>>>>>>>
>>>>>>> -Shane
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
>>>>>>>> jeanphilippe1.caruana@orange-ftgroup.com> wrote:
>>>>>>>>
>>>>>>>>  what about :
>>>>>>>>>
>>>>>>>>> - buildr, et voilà !
>>>>>>>>> - shrink your build
>>>>>>>>> - buildr, a fat free build
>>>>>>>>> - lean builds
>>>>>>>>>
>>>>>>>>>
>>>>>>>> I like lean builds. It stands for "having no superfluous fat"
>>>>>>>>
>>>>>>> (dictionary),
>>>>>>>
>>>>>>>> but also fits very well with the idea of lean practices: creating
>>>>>>>> more
>>>>>>>>
>>>>>>> value
>>>>>>>
>>>>>>>> with less work, or less waste, if you will.
>>>>>>>>
>>>>>>>> http://en.wikipedia.org/wiki/Lean_manufacturing
>>>>>>>>
>>>>>>>> Assaf
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>>>
>>>>>>>>> we keep on brainstorming here... we'll let you know !
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Jean-Philippe Caruana
>>>>>>>>> ********************************
>>>>>>>>> Ce message et toutes les pieces jointes (ci-apres le "message")
>>>>>>>>> sont
>>>>>>>>> confidentiels et etablis a l'attention exclusive de ses
>>>>>>>>>
>>>>>>>> destinataires.
>>>>>
>>>>>>  Toute utilisation ou diffusion non autorisee est interdite.
>>>>>>>>> Tout message electronique est susceptible d'alteration. CVF decline
>>>>>>>>> toute responsabilite au titre de ce message s'il a ete altere,
>>>>>>>>>
>>>>>>>> deforme
>>>>>
>>>>>>  ou falsifie.
>>>>>>>>> Si vous n'etes pas destinataire de ce message, merci de le detruire
>>>>>>>>> immediatement et d'avertir l'expediteur.
>>>>>>>>> *********************************
>>>>>>>>> This message and any attachments (the "message") are confidential
>>>>>>>>> and
>>>>>>>>> intended solely for the addressees. Any unauthorised use or
>>>>>>>>> dissemination is prohibited.
>>>>>>>>> Messages are susceptible to alteration. CVF shall not be liable for
>>>>>>>>>
>>>>>>>> the
>>>>>
>>>>>>  message if altered, changed or falsified.
>>>>>>>>> If you are not the intended addressee of this message, please
>>>>>>>>> cancel
>>>>>>>>>
>>>>>>>> it
>>>>>
>>>>>>  immediately and inform the sender..
>>>>>>>>> ********************************
>>>>>>>>>
>>>>>>>>>
>>>>>>>>
>>>>>>>
>>>>>>
>>>>>
>>
>

Re: Tagline

Posted by Antoine Toulme <an...@lunar-ocean.com>.
We have good participation so far. I propose we close this next Saturday.

On Sat, Apr 10, 2010 at 09:12, Antoine Toulme <an...@lunar-ocean.com>wrote:

> I have added all the tagline proposals to this doodle poll:
> http://doodle.com/ey6c6ne52radyeue
>
> Please vote! You can select more than one 1 choice.
>
> Thanks,
>
> Antoine
>
>
> On Tue, Dec 8, 2009 at 15:42, Daniel Spiewak <dj...@gmail.com> wrote:
>
>> +1 for "Build Like You Code".  Simple, to the point, and not overdone.
>>
>> Daniel
>>
>>
>> On Dec 8, 2009, at 4:34 PM, "Alex Boisvert" <al...@gmail.com>
>> wrote:
>>
>>  :)
>>>
>>> One thing I like about Buildr is that it can turn a normally boring job
>>> into
>>> a creative task, just like programming.   So I was thinking along the
>>> lines
>>> of "Build like you Code"...   Maybe other people relate to that and can
>>> think of something better that expresses this feeling.
>>>
>>> alex
>>>
>>> On Tue, Dec 8, 2009 at 2:23 PM, Tal Rotbart <re...@gmail.com> wrote:
>>>
>>>  I'd like to suggest a slight modification to the original "Ready, Set,
>>>> Build" -- "Ready, Set, Buildr!"
>>>>
>>>> Or in jest...
>>>> "Buildr, not your Dad's ant"
>>>>
>>>> Cheers,
>>>> Tal
>>>>
>>>> On Wed, Dec 9, 2009 at 9:17 AM, Alex Boisvert <al...@gmail.com>
>>>> wrote:
>>>>
>>>>> Thanks to everybody who sent in their taglines.
>>>>>
>>>>> Anyone wants to suggest more taglines, you have another 48 hours to do
>>>>>
>>>> so.
>>>>
>>>>>
>>>>> After that, we'll start voting.
>>>>>
>>>>> alex
>>>>>
>>>>>
>>>>> On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <
>>>>> shane@digitalsanctum.com
>>>>> wrote:
>>>>>
>>>>>  - Buildr, elegant builds don't have to be hard
>>>>>> - Buildr, for a concise, fast and flexible build
>>>>>>
>>>>>> -Shane
>>>>>>
>>>>>>
>>>>>>
>>>>>> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org>
>>>>>> wrote:
>>>>>>
>>>>>>> On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
>>>>>>> jeanphilippe1.caruana@orange-ftgroup.com> wrote:
>>>>>>>
>>>>>>>  what about :
>>>>>>>>
>>>>>>>> - buildr, et voilà !
>>>>>>>> - shrink your build
>>>>>>>> - buildr, a fat free build
>>>>>>>> - lean builds
>>>>>>>>
>>>>>>>>
>>>>>>> I like lean builds. It stands for "having no superfluous fat"
>>>>>>>
>>>>>> (dictionary),
>>>>>>
>>>>>>> but also fits very well with the idea of lean practices: creating
>>>>>>> more
>>>>>>>
>>>>>> value
>>>>>>
>>>>>>> with less work, or less waste, if you will.
>>>>>>>
>>>>>>> http://en.wikipedia.org/wiki/Lean_manufacturing
>>>>>>>
>>>>>>> Assaf
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>>
>>>>>>>> we keep on brainstorming here... we'll let you know !
>>>>>>>>
>>>>>>>> --
>>>>>>>> Jean-Philippe Caruana
>>>>>>>> ********************************
>>>>>>>> Ce message et toutes les pieces jointes (ci-apres le "message") sont
>>>>>>>> confidentiels et etablis a l'attention exclusive de ses
>>>>>>>>
>>>>>>> destinataires.
>>>>
>>>>>  Toute utilisation ou diffusion non autorisee est interdite.
>>>>>>>> Tout message electronique est susceptible d'alteration. CVF decline
>>>>>>>> toute responsabilite au titre de ce message s'il a ete altere,
>>>>>>>>
>>>>>>> deforme
>>>>
>>>>>  ou falsifie.
>>>>>>>> Si vous n'etes pas destinataire de ce message, merci de le detruire
>>>>>>>> immediatement et d'avertir l'expediteur.
>>>>>>>> *********************************
>>>>>>>> This message and any attachments (the "message") are confidential
>>>>>>>> and
>>>>>>>> intended solely for the addressees. Any unauthorised use or
>>>>>>>> dissemination is prohibited.
>>>>>>>> Messages are susceptible to alteration. CVF shall not be liable for
>>>>>>>>
>>>>>>> the
>>>>
>>>>>  message if altered, changed or falsified.
>>>>>>>> If you are not the intended addressee of this message, please cancel
>>>>>>>>
>>>>>>> it
>>>>
>>>>>  immediately and inform the sender..
>>>>>>>> ********************************
>>>>>>>>
>>>>>>>>
>>>>>>>
>>>>>>
>>>>>
>>>>
>

Re: Tagline

Posted by Antoine Toulme <an...@lunar-ocean.com>.
I have added all the tagline proposals to this doodle poll:
http://doodle.com/ey6c6ne52radyeue

Please vote! You can select more than one 1 choice.

Thanks,

Antoine

On Tue, Dec 8, 2009 at 15:42, Daniel Spiewak <dj...@gmail.com> wrote:

> +1 for "Build Like You Code".  Simple, to the point, and not overdone.
>
> Daniel
>
>
> On Dec 8, 2009, at 4:34 PM, "Alex Boisvert" <al...@gmail.com>
> wrote:
>
>  :)
>>
>> One thing I like about Buildr is that it can turn a normally boring job
>> into
>> a creative task, just like programming.   So I was thinking along the
>> lines
>> of "Build like you Code"...   Maybe other people relate to that and can
>> think of something better that expresses this feeling.
>>
>> alex
>>
>> On Tue, Dec 8, 2009 at 2:23 PM, Tal Rotbart <re...@gmail.com> wrote:
>>
>>  I'd like to suggest a slight modification to the original "Ready, Set,
>>> Build" -- "Ready, Set, Buildr!"
>>>
>>> Or in jest...
>>> "Buildr, not your Dad's ant"
>>>
>>> Cheers,
>>> Tal
>>>
>>> On Wed, Dec 9, 2009 at 9:17 AM, Alex Boisvert <al...@gmail.com>
>>> wrote:
>>>
>>>> Thanks to everybody who sent in their taglines.
>>>>
>>>> Anyone wants to suggest more taglines, you have another 48 hours to do
>>>>
>>> so.
>>>
>>>>
>>>> After that, we'll start voting.
>>>>
>>>> alex
>>>>
>>>>
>>>> On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <
>>>> shane@digitalsanctum.com
>>>> wrote:
>>>>
>>>>  - Buildr, elegant builds don't have to be hard
>>>>> - Buildr, for a concise, fast and flexible build
>>>>>
>>>>> -Shane
>>>>>
>>>>>
>>>>>
>>>>> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org>
>>>>> wrote:
>>>>>
>>>>>> On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
>>>>>> jeanphilippe1.caruana@orange-ftgroup.com> wrote:
>>>>>>
>>>>>>  what about :
>>>>>>>
>>>>>>> - buildr, et voilà !
>>>>>>> - shrink your build
>>>>>>> - buildr, a fat free build
>>>>>>> - lean builds
>>>>>>>
>>>>>>>
>>>>>> I like lean builds. It stands for "having no superfluous fat"
>>>>>>
>>>>> (dictionary),
>>>>>
>>>>>> but also fits very well with the idea of lean practices: creating more
>>>>>>
>>>>> value
>>>>>
>>>>>> with less work, or less waste, if you will.
>>>>>>
>>>>>> http://en.wikipedia.org/wiki/Lean_manufacturing
>>>>>>
>>>>>> Assaf
>>>>>>
>>>>>>
>>>>>>
>>>>>>>
>>>>>>> we keep on brainstorming here... we'll let you know !
>>>>>>>
>>>>>>> --
>>>>>>> Jean-Philippe Caruana
>>>>>>> ********************************
>>>>>>> Ce message et toutes les pieces jointes (ci-apres le "message") sont
>>>>>>> confidentiels et etablis a l'attention exclusive de ses
>>>>>>>
>>>>>> destinataires.
>>>
>>>>  Toute utilisation ou diffusion non autorisee est interdite.
>>>>>>> Tout message electronique est susceptible d'alteration. CVF decline
>>>>>>> toute responsabilite au titre de ce message s'il a ete altere,
>>>>>>>
>>>>>> deforme
>>>
>>>>  ou falsifie.
>>>>>>> Si vous n'etes pas destinataire de ce message, merci de le detruire
>>>>>>> immediatement et d'avertir l'expediteur.
>>>>>>> *********************************
>>>>>>> This message and any attachments (the "message") are confidential and
>>>>>>> intended solely for the addressees. Any unauthorised use or
>>>>>>> dissemination is prohibited.
>>>>>>> Messages are susceptible to alteration. CVF shall not be liable for
>>>>>>>
>>>>>> the
>>>
>>>>  message if altered, changed or falsified.
>>>>>>> If you are not the intended addressee of this message, please cancel
>>>>>>>
>>>>>> it
>>>
>>>>  immediately and inform the sender..
>>>>>>> ********************************
>>>>>>>
>>>>>>>
>>>>>>
>>>>>
>>>>
>>>

Re: Tagline

Posted by Daniel Spiewak <dj...@gmail.com>.
+1 for "Build Like You Code".  Simple, to the point, and not overdone.

Daniel

On Dec 8, 2009, at 4:34 PM, "Alex Boisvert" <al...@gmail.com>  
wrote:

> :)
>
> One thing I like about Buildr is that it can turn a normally boring  
> job into
> a creative task, just like programming.   So I was thinking along  
> the lines
> of "Build like you Code"...   Maybe other people relate to that and  
> can
> think of something better that expresses this feeling.
>
> alex
>
> On Tue, Dec 8, 2009 at 2:23 PM, Tal Rotbart <re...@gmail.com>  
> wrote:
>
>> I'd like to suggest a slight modification to the original "Ready,  
>> Set,
>> Build" -- "Ready, Set, Buildr!"
>>
>> Or in jest...
>> "Buildr, not your Dad's ant"
>>
>> Cheers,
>> Tal
>>
>> On Wed, Dec 9, 2009 at 9:17 AM, Alex Boisvert <alex.boisvert@gmail.com 
>> >
>> wrote:
>>> Thanks to everybody who sent in their taglines.
>>>
>>> Anyone wants to suggest more taglines, you have another 48 hours  
>>> to do
>> so.
>>>
>>> After that, we'll start voting.
>>>
>>> alex
>>>
>>>
>>> On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <shane@digitalsanctum.com
>>> wrote:
>>>
>>>> - Buildr, elegant builds don't have to be hard
>>>> - Buildr, for a concise, fast and flexible build
>>>>
>>>> -Shane
>>>>
>>>>
>>>>
>>>> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org>  
>>>> wrote:
>>>>> On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
>>>>> jeanphilippe1.caruana@orange-ftgroup.com> wrote:
>>>>>
>>>>>> what about :
>>>>>>
>>>>>> - buildr, et voilà !
>>>>>> - shrink your build
>>>>>> - buildr, a fat free build
>>>>>> - lean builds
>>>>>>
>>>>>
>>>>> I like lean builds. It stands for "having no superfluous fat"
>>>> (dictionary),
>>>>> but also fits very well with the idea of lean practices:  
>>>>> creating more
>>>> value
>>>>> with less work, or less waste, if you will.
>>>>>
>>>>> http://en.wikipedia.org/wiki/Lean_manufacturing
>>>>>
>>>>> Assaf
>>>>>
>>>>>
>>>>>>
>>>>>>
>>>>>> we keep on brainstorming here... we'll let you know !
>>>>>>
>>>>>> --
>>>>>> Jean-Philippe Caruana
>>>>>> ********************************
>>>>>> Ce message et toutes les pieces jointes (ci-apres le "message")  
>>>>>> sont
>>>>>> confidentiels et etablis a l'attention exclusive de ses
>> destinataires.
>>>>>> Toute utilisation ou diffusion non autorisee est interdite.
>>>>>> Tout message electronique est susceptible d'alteration. CVF  
>>>>>> decline
>>>>>> toute responsabilite au titre de ce message s'il a ete altere,
>> deforme
>>>>>> ou falsifie.
>>>>>> Si vous n'etes pas destinataire de ce message, merci de le  
>>>>>> detruire
>>>>>> immediatement et d'avertir l'expediteur.
>>>>>> *********************************
>>>>>> This message and any attachments (the "message") are  
>>>>>> confidential and
>>>>>> intended solely for the addressees. Any unauthorised use or
>>>>>> dissemination is prohibited.
>>>>>> Messages are susceptible to alteration. CVF shall not be liable  
>>>>>> for
>> the
>>>>>> message if altered, changed or falsified.
>>>>>> If you are not the intended addressee of this message, please  
>>>>>> cancel
>> it
>>>>>> immediately and inform the sender..
>>>>>> ********************************
>>>>>>
>>>>>
>>>>
>>>
>>

Re: Tagline

Posted by Alex Boisvert <al...@gmail.com>.
:)

One thing I like about Buildr is that it can turn a normally boring job into
a creative task, just like programming.   So I was thinking along the lines
of "Build like you Code"...   Maybe other people relate to that and can
think of something better that expresses this feeling.

alex

On Tue, Dec 8, 2009 at 2:23 PM, Tal Rotbart <re...@gmail.com> wrote:

> I'd like to suggest a slight modification to the original "Ready, Set,
> Build" -- "Ready, Set, Buildr!"
>
> Or in jest...
> "Buildr, not your Dad's ant"
>
> Cheers,
> Tal
>
> On Wed, Dec 9, 2009 at 9:17 AM, Alex Boisvert <al...@gmail.com>
> wrote:
> > Thanks to everybody who sent in their taglines.
> >
> > Anyone wants to suggest more taglines, you have another 48 hours to do
> so.
> >
> > After that, we'll start voting.
> >
> > alex
> >
> >
> > On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <shane@digitalsanctum.com
> >wrote:
> >
> >> - Buildr, elegant builds don't have to be hard
> >> - Buildr, for a concise, fast and flexible build
> >>
> >> -Shane
> >>
> >>
> >>
> >> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org> wrote:
> >> > On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
> >> > jeanphilippe1.caruana@orange-ftgroup.com> wrote:
> >> >
> >> >> what about :
> >> >>
> >> >> - buildr, et voilà !
> >> >> - shrink your build
> >> >> - buildr, a fat free build
> >> >> - lean builds
> >> >>
> >> >
> >> > I like lean builds. It stands for "having no superfluous fat"
> >> (dictionary),
> >> > but also fits very well with the idea of lean practices: creating more
> >> value
> >> > with less work, or less waste, if you will.
> >> >
> >> > http://en.wikipedia.org/wiki/Lean_manufacturing
> >> >
> >> > Assaf
> >> >
> >> >
> >> >>
> >> >>
> >> >> we keep on brainstorming here... we'll let you know !
> >> >>
> >> >> --
> >> >> Jean-Philippe Caruana
> >> >> ********************************
> >> >> Ce message et toutes les pieces jointes (ci-apres le "message") sont
> >> >> confidentiels et etablis a l'attention exclusive de ses
> destinataires.
> >> >> Toute utilisation ou diffusion non autorisee est interdite.
> >> >> Tout message electronique est susceptible d'alteration. CVF decline
> >> >> toute responsabilite au titre de ce message s'il a ete altere,
> deforme
> >> >> ou falsifie.
> >> >> Si vous n'etes pas destinataire de ce message, merci de le detruire
> >> >> immediatement et d'avertir l'expediteur.
> >> >> *********************************
> >> >> This message and any attachments (the "message") are confidential and
> >> >> intended solely for the addressees. Any unauthorised use or
> >> >> dissemination is prohibited.
> >> >> Messages are susceptible to alteration. CVF shall not be liable for
> the
> >> >> message if altered, changed or falsified.
> >> >> If you are not the intended addressee of this message, please cancel
> it
> >> >> immediately and inform the sender..
> >> >> ********************************
> >> >>
> >> >
> >>
> >
>

Re: Tagline

Posted by Tal Rotbart <re...@gmail.com>.
I'd like to suggest a slight modification to the original "Ready, Set,
Build" -- "Ready, Set, Buildr!"

Or in jest...
"Buildr, not your Dad's ant"

Cheers,
Tal

On Wed, Dec 9, 2009 at 9:17 AM, Alex Boisvert <al...@gmail.com> wrote:
> Thanks to everybody who sent in their taglines.
>
> Anyone wants to suggest more taglines, you have another 48 hours to do so.
>
> After that, we'll start voting.
>
> alex
>
>
> On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <sh...@digitalsanctum.com>wrote:
>
>> - Buildr, elegant builds don't have to be hard
>> - Buildr, for a concise, fast and flexible build
>>
>> -Shane
>>
>>
>>
>> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org> wrote:
>> > On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
>> > jeanphilippe1.caruana@orange-ftgroup.com> wrote:
>> >
>> >> what about :
>> >>
>> >> - buildr, et voilà !
>> >> - shrink your build
>> >> - buildr, a fat free build
>> >> - lean builds
>> >>
>> >
>> > I like lean builds. It stands for "having no superfluous fat"
>> (dictionary),
>> > but also fits very well with the idea of lean practices: creating more
>> value
>> > with less work, or less waste, if you will.
>> >
>> > http://en.wikipedia.org/wiki/Lean_manufacturing
>> >
>> > Assaf
>> >
>> >
>> >>
>> >>
>> >> we keep on brainstorming here... we'll let you know !
>> >>
>> >> --
>> >> Jean-Philippe Caruana
>> >> ********************************
>> >> Ce message et toutes les pieces jointes (ci-apres le "message") sont
>> >> confidentiels et etablis a l'attention exclusive de ses destinataires.
>> >> Toute utilisation ou diffusion non autorisee est interdite.
>> >> Tout message electronique est susceptible d'alteration. CVF decline
>> >> toute responsabilite au titre de ce message s'il a ete altere, deforme
>> >> ou falsifie.
>> >> Si vous n'etes pas destinataire de ce message, merci de le detruire
>> >> immediatement et d'avertir l'expediteur.
>> >> *********************************
>> >> This message and any attachments (the "message") are confidential and
>> >> intended solely for the addressees. Any unauthorised use or
>> >> dissemination is prohibited.
>> >> Messages are susceptible to alteration. CVF shall not be liable for the
>> >> message if altered, changed or falsified.
>> >> If you are not the intended addressee of this message, please cancel it
>> >> immediately and inform the sender..
>> >> ********************************
>> >>
>> >
>>
>

Re: Tagline

Posted by Alex Boisvert <al...@gmail.com>.
Thanks to everybody who sent in their taglines.

Anyone wants to suggest more taglines, you have another 48 hours to do so.

After that, we'll start voting.

alex


On Mon, Nov 9, 2009 at 11:58 AM, Shane Witbeck <sh...@digitalsanctum.com>wrote:

> - Buildr, elegant builds don't have to be hard
> - Buildr, for a concise, fast and flexible build
>
> -Shane
>
>
>
> On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org> wrote:
> > On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
> > jeanphilippe1.caruana@orange-ftgroup.com> wrote:
> >
> >> what about :
> >>
> >> - buildr, et voilà !
> >> - shrink your build
> >> - buildr, a fat free build
> >> - lean builds
> >>
> >
> > I like lean builds. It stands for "having no superfluous fat"
> (dictionary),
> > but also fits very well with the idea of lean practices: creating more
> value
> > with less work, or less waste, if you will.
> >
> > http://en.wikipedia.org/wiki/Lean_manufacturing
> >
> > Assaf
> >
> >
> >>
> >>
> >> we keep on brainstorming here... we'll let you know !
> >>
> >> --
> >> Jean-Philippe Caruana
> >> ********************************
> >> Ce message et toutes les pieces jointes (ci-apres le "message") sont
> >> confidentiels et etablis a l'attention exclusive de ses destinataires.
> >> Toute utilisation ou diffusion non autorisee est interdite.
> >> Tout message electronique est susceptible d'alteration. CVF decline
> >> toute responsabilite au titre de ce message s'il a ete altere, deforme
> >> ou falsifie.
> >> Si vous n'etes pas destinataire de ce message, merci de le detruire
> >> immediatement et d'avertir l'expediteur.
> >> *********************************
> >> This message and any attachments (the "message") are confidential and
> >> intended solely for the addressees. Any unauthorised use or
> >> dissemination is prohibited.
> >> Messages are susceptible to alteration. CVF shall not be liable for the
> >> message if altered, changed or falsified.
> >> If you are not the intended addressee of this message, please cancel it
> >> immediately and inform the sender..
> >> ********************************
> >>
> >
>

Re: Tagline

Posted by Shane Witbeck <sh...@digitalsanctum.com>.
- Buildr, elegant builds don't have to be hard
- Buildr, for a concise, fast and flexible build

-Shane



On Fri, Nov 6, 2009 at 2:07 PM, Assaf Arkin <as...@labnotes.org> wrote:
> On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
> jeanphilippe1.caruana@orange-ftgroup.com> wrote:
>
>> what about :
>>
>> - buildr, et voilà !
>> - shrink your build
>> - buildr, a fat free build
>> - lean builds
>>
>
> I like lean builds. It stands for "having no superfluous fat" (dictionary),
> but also fits very well with the idea of lean practices: creating more value
> with less work, or less waste, if you will.
>
> http://en.wikipedia.org/wiki/Lean_manufacturing
>
> Assaf
>
>
>>
>>
>> we keep on brainstorming here... we'll let you know !
>>
>> --
>> Jean-Philippe Caruana
>> ********************************
>> Ce message et toutes les pieces jointes (ci-apres le "message") sont
>> confidentiels et etablis a l'attention exclusive de ses destinataires.
>> Toute utilisation ou diffusion non autorisee est interdite.
>> Tout message electronique est susceptible d'alteration. CVF decline
>> toute responsabilite au titre de ce message s'il a ete altere, deforme
>> ou falsifie.
>> Si vous n'etes pas destinataire de ce message, merci de le detruire
>> immediatement et d'avertir l'expediteur.
>> *********************************
>> This message and any attachments (the "message") are confidential and
>> intended solely for the addressees. Any unauthorised use or
>> dissemination is prohibited.
>> Messages are susceptible to alteration. CVF shall not be liable for the
>> message if altered, changed or falsified.
>> If you are not the intended addressee of this message, please cancel it
>> immediately and inform the sender..
>> ********************************
>>
>

Re: Tagline

Posted by Assaf Arkin <as...@labnotes.org>.
On Fri, Nov 6, 2009 at 1:24 AM, Jean-Philippe Caruana <
jeanphilippe1.caruana@orange-ftgroup.com> wrote:

> what about :
>
> - buildr, et voilà !
> - shrink your build
> - buildr, a fat free build
> - lean builds
>

I like lean builds. It stands for "having no superfluous fat" (dictionary),
but also fits very well with the idea of lean practices: creating more value
with less work, or less waste, if you will.

http://en.wikipedia.org/wiki/Lean_manufacturing

Assaf


>
>
> we keep on brainstorming here... we'll let you know !
>
> --
> Jean-Philippe Caruana
> ********************************
> Ce message et toutes les pieces jointes (ci-apres le "message") sont
> confidentiels et etablis a l'attention exclusive de ses destinataires.
> Toute utilisation ou diffusion non autorisee est interdite.
> Tout message electronique est susceptible d'alteration. CVF decline
> toute responsabilite au titre de ce message s'il a ete altere, deforme
> ou falsifie.
> Si vous n'etes pas destinataire de ce message, merci de le detruire
> immediatement et d'avertir l'expediteur.
> *********************************
> This message and any attachments (the "message") are confidential and
> intended solely for the addressees. Any unauthorised use or
> dissemination is prohibited.
> Messages are susceptible to alteration. CVF shall not be liable for the
> message if altered, changed or falsified.
> If you are not the intended addressee of this message, please cancel it
> immediately and inform the sender..
> ********************************
>

Re: Tagline

Posted by Jean-Philippe Caruana <je...@orange-ftgroup.com>.
what about :

- buildr, et voilà !
- shrink your build
- buildr, a fat free build
- lean builds


we keep on brainstorming here... we'll let you know !

-- 
Jean-Philippe Caruana
********************************
Ce message et toutes les pieces jointes (ci-apres le "message") sont
confidentiels et etablis a l'attention exclusive de ses destinataires.
Toute utilisation ou diffusion non autorisee est interdite.
Tout message electronique est susceptible d'alteration. CVF decline
toute responsabilite au titre de ce message s'il a ete altere, deforme
ou falsifie.
Si vous n'etes pas destinataire de ce message, merci de le detruire
immediatement et d'avertir l'expediteur.
*********************************
This message and any attachments (the "message") are confidential and
intended solely for the addressees. Any unauthorised use or
dissemination is prohibited.
Messages are susceptible to alteration. CVF shall not be liable for the
message if altered, changed or falsified.
If you are not the intended addressee of this message, please cancel it
immediately and inform the sender..
********************************

Re: Tagline

Posted by Ittay Dror <it...@tikalk.com>.
How about "A build system for the agile world"?

Alex Boisvert wrote:

> I attended the media training at ApacheCon earlier this week and as part of
> the day's discussions, I submitted our current project tagline "The build
> system that doesn't suck" to our group for feedback.   The group was mostly
> composed of technical folks and one non-technical person (Sally, our
> trainer).   As you might expect, the response to the tagline was not very
> enthusiastic.   Most thought is was an okay tagline for a small project
> that's starting out but that it probably needs refinement for a project with
> bigger aspirations.
>
> Among some comment, one was along the line of... "Let's say a developer
> discovers Buildr and really likes it.  Before using it, she needs to have it
> checked out by her manager.  The manager goes to the website, reads the
> tagline ... and ... well, doesn't get a great first impression."   Don't be
> alarmed, though, the group thought the current tagline could still be used
> on t-shirts and other such promotional pieces but that the official tagline
> should probably be a little more positive sounding.
>
> I tend to agree with the feedback and in any case I've been meaning to
> brainstorm this on the mailing list...  Here are some starting points I've
> been thinking about for the tagline:
>
> "Ready, Set, Build!"  (emphasize speed / productivity)
>
> "Beautiful Builds"  (elegance /  beautiful code meme)
>
> "Any Code, Any Size, Any Task"  (polyglot programming, scalability and
> customizability)
>
> Any of these strike your fancy?   You think you can do better?
>
> I'd like to collect ideas during the next 2 weeks (time enough to brainstorm
> without pressure) and then proceed with a couple rounds of voting for the
> best tagline.  Winner gets karma points, self-satisfaction, bragging rights
> and the next release (1.4.0) dedicated to her/him.
>
> alex
>
>   

-- 
--  
Tikal <http://www.tikalk.com>
Tikal Project <http://tikal.sourceforge.net>



Re: Tagline

Posted by Daniel Spiewak <dj...@gmail.com>.
"Read, Set, Build!" sounds a little bit too much like a Ruby tutorial.  :-)
I don't have any better ideas at the moment, but I'll give it some thought.

Daniel

On Thu, Nov 5, 2009 at 2:43 PM, Assaf Arkin <as...@labnotes.org> wrote:

> On Thu, Nov 5, 2009 at 12:12 PM, Alex Boisvert <alex.boisvert@gmail.com
> >wrote:
>
> > I attended the media training at ApacheCon earlier this week and as part
> of
> > the day's discussions, I submitted our current project tagline "The build
> > system that doesn't suck" to our group for feedback.   The group was
> mostly
> > composed of technical folks and one non-technical person (Sally, our
> > trainer).   As you might expect, the response to the tagline was not very
> > enthusiastic.   Most thought is was an okay tagline for a small project
> > that's starting out but that it probably needs refinement for a project
> > with
> > bigger aspirations.
> >
> > Among some comment, one was along the line of... "Let's say a developer
> > discovers Buildr and really likes it.  Before using it, she needs to have
> > it
> > checked out by her manager.  The manager goes to the website, reads the
> > tagline ... and ... well, doesn't get a great first impression."   Don't
> be
> > alarmed, though, the group thought the current tagline could still be
> used
> > on t-shirts and other such promotional pieces but that the official
> tagline
> > should probably be a little more positive sounding.
> >
> > I tend to agree with the feedback and in any case I've been meaning to
> > brainstorm this on the mailing list...  Here are some starting points
> I've
> > been thinking about for the tagline:
> >
> > "Ready, Set, Build!"  (emphasize speed / productivity)
> >
> > "Beautiful Builds"  (elegance /  beautiful code meme)
> >
> > "Any Code, Any Size, Any Task"  (polyglot programming, scalability and
> > customizability)
> >
> > Any of these strike your fancy?   You think you can do better?
> >
>
>
> I like Ready, Set, Build!
>
> Beautiful Builds could be the title of a book or blog post.
>
> Assaf
>
>
> >
> > I'd like to collect ideas during the next 2 weeks (time enough to
> > brainstorm
> > without pressure) and then proceed with a couple rounds of voting for the
> > best tagline.  Winner gets karma points, self-satisfaction, bragging
> rights
> > and the next release (1.4.0) dedicated to her/him.
> >
> > alex
> >
>

Re: Tagline

Posted by Assaf Arkin <as...@labnotes.org>.
On Thu, Nov 5, 2009 at 12:12 PM, Alex Boisvert <al...@gmail.com>wrote:

> I attended the media training at ApacheCon earlier this week and as part of
> the day's discussions, I submitted our current project tagline "The build
> system that doesn't suck" to our group for feedback.   The group was mostly
> composed of technical folks and one non-technical person (Sally, our
> trainer).   As you might expect, the response to the tagline was not very
> enthusiastic.   Most thought is was an okay tagline for a small project
> that's starting out but that it probably needs refinement for a project
> with
> bigger aspirations.
>
> Among some comment, one was along the line of... "Let's say a developer
> discovers Buildr and really likes it.  Before using it, she needs to have
> it
> checked out by her manager.  The manager goes to the website, reads the
> tagline ... and ... well, doesn't get a great first impression."   Don't be
> alarmed, though, the group thought the current tagline could still be used
> on t-shirts and other such promotional pieces but that the official tagline
> should probably be a little more positive sounding.
>
> I tend to agree with the feedback and in any case I've been meaning to
> brainstorm this on the mailing list...  Here are some starting points I've
> been thinking about for the tagline:
>
> "Ready, Set, Build!"  (emphasize speed / productivity)
>
> "Beautiful Builds"  (elegance /  beautiful code meme)
>
> "Any Code, Any Size, Any Task"  (polyglot programming, scalability and
> customizability)
>
> Any of these strike your fancy?   You think you can do better?
>


I like Ready, Set, Build!

Beautiful Builds could be the title of a book or blog post.

Assaf


>
> I'd like to collect ideas during the next 2 weeks (time enough to
> brainstorm
> without pressure) and then proceed with a couple rounds of voting for the
> best tagline.  Winner gets karma points, self-satisfaction, bragging rights
> and the next release (1.4.0) dedicated to her/him.
>
> alex
>

Re: Tagline

Posted by Tal Rotbart <re...@gmail.com>.
"Ready, Set, Build" gets my +1.

"Buildr it and they will come"?  ;p

On Fri, Nov 6, 2009 at 8:12 AM, Alexis Midon <al...@gmail.com> wrote:
> In the spirit of "Ready, Set, Build" and as a tribute to MJ: "Just build it,
> build it"
>
> I'm only half kidding ;)
>
> On Thu, Nov 5, 2009 at 12:12 PM, Alex Boisvert <al...@gmail.com>wrote:
>
>> I attended the media training at ApacheCon earlier this week and as part of
>> the day's discussions, I submitted our current project tagline "The build
>> system that doesn't suck" to our group for feedback.   The group was mostly
>> composed of technical folks and one non-technical person (Sally, our
>> trainer).   As you might expect, the response to the tagline was not very
>> enthusiastic.   Most thought is was an okay tagline for a small project
>> that's starting out but that it probably needs refinement for a project
>> with
>> bigger aspirations.
>>
>> Among some comment, one was along the line of... "Let's say a developer
>> discovers Buildr and really likes it.  Before using it, she needs to have
>> it
>> checked out by her manager.  The manager goes to the website, reads the
>> tagline ... and ... well, doesn't get a great first impression."   Don't be
>> alarmed, though, the group thought the current tagline could still be used
>> on t-shirts and other such promotional pieces but that the official tagline
>> should probably be a little more positive sounding.
>>
>> I tend to agree with the feedback and in any case I've been meaning to
>> brainstorm this on the mailing list...  Here are some starting points I've
>> been thinking about for the tagline:
>>
>> "Ready, Set, Build!"  (emphasize speed / productivity)
>>
>> "Beautiful Builds"  (elegance /  beautiful code meme)
>>
>> "Any Code, Any Size, Any Task"  (polyglot programming, scalability and
>> customizability)
>>
>> Any of these strike your fancy?   You think you can do better?
>>
>> I'd like to collect ideas during the next 2 weeks (time enough to
>> brainstorm
>> without pressure) and then proceed with a couple rounds of voting for the
>> best tagline.  Winner gets karma points, self-satisfaction, bragging rights
>> and the next release (1.4.0) dedicated to her/him.
>>
>> alex
>>
>

Re: Tagline

Posted by Alexis Midon <al...@gmail.com>.
In the spirit of "Ready, Set, Build" and as a tribute to MJ: "Just build it,
build it"

I'm only half kidding ;)

On Thu, Nov 5, 2009 at 12:12 PM, Alex Boisvert <al...@gmail.com>wrote:

> I attended the media training at ApacheCon earlier this week and as part of
> the day's discussions, I submitted our current project tagline "The build
> system that doesn't suck" to our group for feedback.   The group was mostly
> composed of technical folks and one non-technical person (Sally, our
> trainer).   As you might expect, the response to the tagline was not very
> enthusiastic.   Most thought is was an okay tagline for a small project
> that's starting out but that it probably needs refinement for a project
> with
> bigger aspirations.
>
> Among some comment, one was along the line of... "Let's say a developer
> discovers Buildr and really likes it.  Before using it, she needs to have
> it
> checked out by her manager.  The manager goes to the website, reads the
> tagline ... and ... well, doesn't get a great first impression."   Don't be
> alarmed, though, the group thought the current tagline could still be used
> on t-shirts and other such promotional pieces but that the official tagline
> should probably be a little more positive sounding.
>
> I tend to agree with the feedback and in any case I've been meaning to
> brainstorm this on the mailing list...  Here are some starting points I've
> been thinking about for the tagline:
>
> "Ready, Set, Build!"  (emphasize speed / productivity)
>
> "Beautiful Builds"  (elegance /  beautiful code meme)
>
> "Any Code, Any Size, Any Task"  (polyglot programming, scalability and
> customizability)
>
> Any of these strike your fancy?   You think you can do better?
>
> I'd like to collect ideas during the next 2 weeks (time enough to
> brainstorm
> without pressure) and then proceed with a couple rounds of voting for the
> best tagline.  Winner gets karma points, self-satisfaction, bragging rights
> and the next release (1.4.0) dedicated to her/him.
>
> alex
>