svn commit: r1410041 - /incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext

[ro...@apache.org]

Author: robweir
Date: Thu Nov 15 21:51:13 2012
New Revision: 1410041

URL: http://svn.apache.org/viewvc?rev=1410041&view=rev
Log:
CMS commit to openofficeorg by robweir

Modified:
    incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext

Modified: incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext
URL: http://svn.apache.org/viewvc/incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext?rev=1410041&r1=1410040&r2=1410041&view=diff
==============================================================================
--- incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext (original)
+++ incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext Thu Nov 15 21:51:13 2012
@@ -18,16 +18,19 @@ Notice:    Licensed to the Apache Softwa
 
 In this orientation module you will be introduced to Marketing within the Apache OpenOffice community. 
 You will learn about many of the ways in which we can do marketing, as well as some of the constraints we must 
-keep in mind as a non-profit organization.  After completion of this module you should be prepared to jump in and
+keep in mind as an non-profit organization.  After completion of this module you should be prepared to jump in and
 assist with ongoing marketing activities.
 
-To complete this modules you will need to read the following material along with associated links.  
+To complete this module you should read the following material, along with associated links.  
 
-Note:  You may want to first review the [Level 1 and Level 2 Orientation Modules](http://incubator.apache.org/openofficeorg/orientation/index.html).
-
-Also, please subscribe to the project's [Marketing Mailing List](http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list), 
+But first, please subscribe to our [Marketing Mailing List](http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list), 
 and then [send a note](mailto:dev@openoffice.apache.org?subject=Starting Intro to Marketing Module) to introduce yourself.
 
+
+Note:  You may also want to review the [Level 1 and Level 2 Orientation Modules](http://incubator.apache.org/openofficeorg/orientation/index.html) which
+give an overview of the project as a whole, and a perspective on working on open source at Apache.
+
+
 ##What is Marketing?
 
 There are many definitions, and most of them are right.  Heidi Cohen has a nice blog post with 
@@ -37,19 +40,20 @@ From the perspective of Apache OpenOffic
 the value and benefits of the OpenOffice product, as well as the OpenOffice project, to potential users and 
 potential project members.*
 
-In practice we don't have access to a large Madison Ave advertising firm.  We don't have a huge budget.  We don't
+In practice we don't have access to a large Madison Avenue advertising firm.  We don't have a huge budget.  We don't
 have a *New York Times* editor on our speed dial.  So our marketing activities are by necessity grassroots, 
-technically savvy, viral and therefore very exciting. 
+technically savvy, viral and therefore more exciting. 
 
 ##Why Help with Marketing?
 
 As a volunteer why would you want to help with OpenOffice Marketing?  A few things to consider:
 
-  - OpenOffice is one of the best known open source brands, perhaps second only to Linux and Firefox.  Your contributions to our marketing efforts will be seen by millions of users.
-  - We're a fun, international group of volunteers, of a range of skills and experience, dedicated to free software and spreading the word about OpenOffice.
-  - This is a good way to learn about marketing and get some practical experience.  
-  - Helping with marketing is a good way to "give back" to the open source community without requiring special technical skills.
-  - We have tasks for volunteers with a range of experience levels and interests.  From copy writing, to event planning to graphic design,
+  - OpenOffice is one of the best known open source brands, perhaps second only to Linux and Firefox.  Your 
+contributions to our marketing efforts will potentially be seen by millions of users.
+  - We're a fun, international group of volunteers, with a range of skills and experience, dedicated to free software and spreading the word about OpenOffice.
+  - This is a good way to learn about marketing, or one if its sub-disciplines, and gain practical experience.  
+  - Helping with marketing is a good way to "give back" to the open source community, something that can be done without requiring special technical skills.
+  - We have tasks for volunteers with a range of experience levels and interests.  From copy writing to event planning to graphic design,
 we need volunteers in many creative and business-oriented disciplines.
 
 ##Marketing Activities
@@ -90,8 +94,8 @@ The Apache Software Foundation owns the 
 
 ##Tools for Communications
 
-  - Mailing Lists: Our project-wide mailing lists are described [here](http://incubator.apache.org/openofficeorg/mailing-lists.html). From a marketing
-perspective, the two most relevant are the dev list, which reaches the "core" team, and the announce list reaches 9000+ users.
+  - Mailing Lists: Our project-wide mailing lists are listed [here](http://incubator.apache.org/openofficeorg/mailing-lists.html). From a marketing
+perspective, the two most relevant are the dev list, which reaches the "core" team, and the announce list which reaches 9000+ users.
   - Website:  [http://www.openoffice.org](http://www.openoffice.org) and [http://openoffice.apache.org](http://openoffice.apache.org).  The former gets 750K+ visits/day.  We have
 the ability to add news stories to the front page as well as a banner message on all pages.
   - Events: Our events page is [here](http://incubator.apache.org/openofficeorg/events.html).
@@ -111,20 +115,24 @@ need some work there, and any volunteer 
 These are the items, typically written material, that support our marketing activities.  These range from product
 brochures, to white papers, to interviews that we can redistribute, to video demos to CD covers.
 
+You can see some of our existing collateral [here](http://www.openoffice.org/marketing/marketing_where.html).
+
 This is an area where we are currently weak.  The renaming from "OpenOffice.org" to "Apache OpenOffice" has not
 been yet reflected in the materials.  This, along with the upcoming branding refresh for Apache OpenOffice 4.0 means
-that there is a lot of work here to refresh our collateral as well.
+that there is a lot of work here to refresh our collateral as well.  Help here, especially from volunteers with
+graphic design skills, is most welcome.
 
 ##Marketing in a Non-Profit Organization
 
-We need to make an important distinction between marketing in a non-profit like Apache versus marketing in a commercial
-context.  Most of the tools and activities are the same, as you may have noticed.  But the orientation is slightly
+We need to make an important distinction between marketing in a non-profit organization like Apache versus marketing in a commercial
+context.  Most of the tools and activities are the same, as you may have noticed.  But the orientation is 
 different.   Although users have alternatives, we don't think of these alternatives as competitors.  If a user
 decides another product serves them better, we have lost nothing.  We count our wins, not our loses.
 
-Along with this orientation, and the ASF's charitable mission, we place a high premium on:
+Along with this orientation, and the ASF's [charitable mission](https://www.apache.org/foundation/faq.html#why), we place a high premium on:
 
   - Honesty
+  - Integrity
   - Serving the Public Good
   - Focus on our strengths, not on others' weaknesses
   - Marketing != Competing against
@@ -132,6 +140,7 @@ Along with this orientation, and the ASF
 
 
 ##End of Module
+
 Congratulations!  You have completed this Module.  Please send a note to [marketing@openoffice.apache.org](mailto:marketing@openoffice.apache.org?subject=Completed Infrastructure Module) so 
 we all know you have completed this level.   This is also a good opportunity to send along any feedback or questions you might have on this Orientation Module.