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Posted to marketing@openoffice.apache.org by Rob Weir <ro...@apache.org> on 2013/04/22 19:17:40 UTC
Example of an SEO win
An example of the relatively simple things we can do to improve search
results related to OpenOffice.
For quite a while now the top Google results for the query "Apache
OpenOffice" was our AOO 3.4.0 press release. That is because of two
factors:
1) That press release page was broadly covered in the press so there where
many incoming links to it, raising its relevancy.
2) We didn't have many links to our home page with the term "Apache
OpenOffice. It tended to be linked with the anchor "OpenOffice.org" or
"OpenOffice".
This was non-optimal, since a user searching for "Apache OpenOffice"
probably wants the home page, not a year-old press release.
To fix this I did two things:
1) On our Apache page (https://openoffice.apache.org/) I made sure that we
linked to www.openoffice.org when we mentioned "Apache OpenOffice".
2) I edited our old blog posts and similarly made sure it did prominent
links to www.openoffice.org with the anchor text "Apache OpenOffice".
It took a few months for these changes to show up in the Google results,
but now you can see, a query for "Apache OpenOffice" leads the user
directly to our home page.
So if you see anything non-optimal in search engine rankings for terms
related to OpenOffice, bring it up on the list. We might be able to
improve things.
Regards,
-Rob
Re: Example of an SEO win
Posted by Samer Mansour <sa...@gmail.com>.
Two comments:
I would say Apache OpenOffice is an alternative to Microsoft office. Not a
competitor.
Consider focusing the language on OpenOffice and benefits. Ie its free.
Rather than language on Microsoft ie. Choose openoffice because ms office
cost money. MS is perfectly fine to charge users who use/buy their software.
Our values and belief, if I'm correct is open standards so users can take
their document anywhere. We also provide user with an implementation AOO to
use.
But so does libreOffice, they are implementation providers in a sense.
That's my perspective. Let's not sling mud. Plus my manicure costs money
and "ain't nobody got time for that." And were friendly.
On May 2, 2013 12:33 AM, "Mike Flynn" <mi...@gmail.com> wrote:
> I've been lurking on the OO-Marketing email list far too long and have
> finally gotten the gumption to actually promote the product I use daily. I
> put a short video up on Youtube on how to download OO. I put a 5,000
> character description with it highlighting some of the benefits and
> features I enjoy about the product. Please, check it out and tell me what
> you think. Should we do more of this kind of promotion?
> http://budurl.com/YouTubeOO001
>
>
> On Mon, Apr 22, 2013 at 10:17 AM, Rob Weir <ro...@apache.org> wrote:
>
> > An example of the relatively simple things we can do to improve search
> > results related to OpenOffice.
> >
> > For quite a while now the top Google results for the query "Apache
> > OpenOffice" was our AOO 3.4.0 press release. That is because of two
> > factors:
> >
> > 1) That press release page was broadly covered in the press so there
> where
> > many incoming links to it, raising its relevancy.
> >
> > 2) We didn't have many links to our home page with the term "Apache
> > OpenOffice. It tended to be linked with the anchor "OpenOffice.org" or
> > "OpenOffice".
> >
> > This was non-optimal, since a user searching for "Apache OpenOffice"
> > probably wants the home page, not a year-old press release.
> >
> > To fix this I did two things:
> >
> > 1) On our Apache page (https://openoffice.apache.org/) I made sure that
> we
> > linked to www.openoffice.org when we mentioned "Apache OpenOffice".
> >
> > 2) I edited our old blog posts and similarly made sure it did prominent
> > links to www.openoffice.org with the anchor text "Apache OpenOffice".
> >
> > It took a few months for these changes to show up in the Google results,
> > but now you can see, a query for "Apache OpenOffice" leads the user
> > directly to our home page.
> >
> > So if you see anything non-optimal in search engine rankings for terms
> > related to OpenOffice, bring it up on the list. We might be able to
> > improve things.
> >
> > Regards,
> >
> > -Rob
> >
>
>
>
> --
> Mike Flynn
> mikeflynn.psc@gmail.com
> 619-906-7712
>
Re: Example of an SEO win
Posted by Mike Flynn <mi...@gmail.com>.
I've been lurking on the OO-Marketing email list far too long and have
finally gotten the gumption to actually promote the product I use daily. I
put a short video up on Youtube on how to download OO. I put a 5,000
character description with it highlighting some of the benefits and
features I enjoy about the product. Please, check it out and tell me what
you think. Should we do more of this kind of promotion?
http://budurl.com/YouTubeOO001
On Mon, Apr 22, 2013 at 10:17 AM, Rob Weir <ro...@apache.org> wrote:
> An example of the relatively simple things we can do to improve search
> results related to OpenOffice.
>
> For quite a while now the top Google results for the query "Apache
> OpenOffice" was our AOO 3.4.0 press release. That is because of two
> factors:
>
> 1) That press release page was broadly covered in the press so there where
> many incoming links to it, raising its relevancy.
>
> 2) We didn't have many links to our home page with the term "Apache
> OpenOffice. It tended to be linked with the anchor "OpenOffice.org" or
> "OpenOffice".
>
> This was non-optimal, since a user searching for "Apache OpenOffice"
> probably wants the home page, not a year-old press release.
>
> To fix this I did two things:
>
> 1) On our Apache page (https://openoffice.apache.org/) I made sure that we
> linked to www.openoffice.org when we mentioned "Apache OpenOffice".
>
> 2) I edited our old blog posts and similarly made sure it did prominent
> links to www.openoffice.org with the anchor text "Apache OpenOffice".
>
> It took a few months for these changes to show up in the Google results,
> but now you can see, a query for "Apache OpenOffice" leads the user
> directly to our home page.
>
> So if you see anything non-optimal in search engine rankings for terms
> related to OpenOffice, bring it up on the list. We might be able to
> improve things.
>
> Regards,
>
> -Rob
>
--
Mike Flynn
mikeflynn.psc@gmail.com
619-906-7712