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Posted to marketing@couchdb.apache.org by Sean Barclay <sb...@linux.vnet.ibm.com> on 2014/11/30 07:45:51 UTC
CouchDB Rebrand Logo Concepts
Hello Everybody,
My team put together a few ideas for the CouchDB rebrand. They can be
considered preliminary ideas that can be taken further and refined if
need be.
Take a look here and let us know what you think.
https://app.box.com/s/cko5yt2hqbcbejgu2qtl
Cheers,
--Sean
p.s. I'm sending this again because I didn't see it come through on the
mailing list with my new email.
Re: CouchDB Rebrand Logo Concepts
Posted by Noah Slater <ns...@apache.org>.
Thx
On Thu, 2 Apr 2015 at 19:52 Nick Pavlica <li...@gmail.com> wrote:
> Hi Noah,
> Here is a working link to the pdf I shared a while back:
>
>
> https://drive.google.com/file/d/0B1tDFdIIJePNQWU5MW1VZm4xb00/
> view?usp=sharing
>
>
> Please let me know if you need any other links/etc.
>
> --Nick
>
> On Sun, Mar 29, 2015 at 8:15 AM, Noah Slater <ns...@apache.org> wrote:
>
> > Nick, do you know of this PDF is still online anywhere?
> >
> > On Tue, 2 Dec 2014 at 18:05 Nick Pavlica <li...@gmail.com> wrote:
> >
> > > Hi Sean!
> > >
> > >
> > > > My team put together a few ideas for the CouchDB rebrand. They can be
> > > > considered preliminary ideas that can be taken further and refined if
> > > > need be.
> > > >
> > > > Take a look here and let us know what you think.
> > > >
> > > > https://app.box.com/s/cko5yt2hqbcbejgu2qtl
> > > >
> > > >
> > > Thanks for sharing these concept logos, I really like the use of
> > negative
> > > space with the logo on page 4. We have also had some discussion and
> > > review on a few concept logos that I have presented so far.
> > Additionally,
> > > the new motto discussion is stating to come together around a solid
> > concept
> > > as well. The "Data where you need it" motto, or a slight variation
> seems
> > > to be the direction we are headed in. That being said, it would be
> nice
> > to
> > > have a tie in with that idea. Many of the other logos build in the
> idea
> > of
> > > being distributed as well, and helps build a better mental image of
> what
> > it
> > > is. I have created a pdf that contains the concepts that your team
> > > created, some of the work that I have already done with a couple of new
> > > additions, and the comparison brand logos. I slightly modified the
> logos
> > > that your team did to include the full branding information, and new
> > > motto. After many discussions, I think that renaming the project to
> > FlowDB
> > > is probably off the table for now, even though it's not a bad name, and
> > the
> > > logo really looks good.
> > >
> > >
> > > https://www.dropbox.com/s/p4i9wmvs9rism8z/couchdb_logo_
> > > comparison_0_1.pdf?dl=0
> > >
> > >
> > > Regards!
> > > -- Nick Pavlica
> > >
> >
>
Re: CouchDB Rebrand Logo Concepts
Posted by Nick Pavlica <li...@gmail.com>.
Hi Noah,
Here is a working link to the pdf I shared a while back:
https://drive.google.com/file/d/0B1tDFdIIJePNQWU5MW1VZm4xb00/view?usp=sharing
Please let me know if you need any other links/etc.
--Nick
On Sun, Mar 29, 2015 at 8:15 AM, Noah Slater <ns...@apache.org> wrote:
> Nick, do you know of this PDF is still online anywhere?
>
> On Tue, 2 Dec 2014 at 18:05 Nick Pavlica <li...@gmail.com> wrote:
>
> > Hi Sean!
> >
> >
> > > My team put together a few ideas for the CouchDB rebrand. They can be
> > > considered preliminary ideas that can be taken further and refined if
> > > need be.
> > >
> > > Take a look here and let us know what you think.
> > >
> > > https://app.box.com/s/cko5yt2hqbcbejgu2qtl
> > >
> > >
> > Thanks for sharing these concept logos, I really like the use of
> negative
> > space with the logo on page 4. We have also had some discussion and
> > review on a few concept logos that I have presented so far.
> Additionally,
> > the new motto discussion is stating to come together around a solid
> concept
> > as well. The "Data where you need it" motto, or a slight variation seems
> > to be the direction we are headed in. That being said, it would be nice
> to
> > have a tie in with that idea. Many of the other logos build in the idea
> of
> > being distributed as well, and helps build a better mental image of what
> it
> > is. I have created a pdf that contains the concepts that your team
> > created, some of the work that I have already done with a couple of new
> > additions, and the comparison brand logos. I slightly modified the logos
> > that your team did to include the full branding information, and new
> > motto. After many discussions, I think that renaming the project to
> FlowDB
> > is probably off the table for now, even though it's not a bad name, and
> the
> > logo really looks good.
> >
> >
> > https://www.dropbox.com/s/p4i9wmvs9rism8z/couchdb_logo_
> > comparison_0_1.pdf?dl=0
> >
> >
> > Regards!
> > -- Nick Pavlica
> >
>
Re: CouchDB Rebrand Logo Concepts
Posted by Noah Slater <ns...@apache.org>.
Nick, do you know of this PDF is still online anywhere?
On Tue, 2 Dec 2014 at 18:05 Nick Pavlica <li...@gmail.com> wrote:
> Hi Sean!
>
>
> > My team put together a few ideas for the CouchDB rebrand. They can be
> > considered preliminary ideas that can be taken further and refined if
> > need be.
> >
> > Take a look here and let us know what you think.
> >
> > https://app.box.com/s/cko5yt2hqbcbejgu2qtl
> >
> >
> Thanks for sharing these concept logos, I really like the use of negative
> space with the logo on page 4. We have also had some discussion and
> review on a few concept logos that I have presented so far. Additionally,
> the new motto discussion is stating to come together around a solid concept
> as well. The "Data where you need it" motto, or a slight variation seems
> to be the direction we are headed in. That being said, it would be nice to
> have a tie in with that idea. Many of the other logos build in the idea of
> being distributed as well, and helps build a better mental image of what it
> is. I have created a pdf that contains the concepts that your team
> created, some of the work that I have already done with a couple of new
> additions, and the comparison brand logos. I slightly modified the logos
> that your team did to include the full branding information, and new
> motto. After many discussions, I think that renaming the project to FlowDB
> is probably off the table for now, even though it's not a bad name, and the
> logo really looks good.
>
>
> https://www.dropbox.com/s/p4i9wmvs9rism8z/couchdb_logo_
> comparison_0_1.pdf?dl=0
>
>
> Regards!
> -- Nick Pavlica
>
Re: CouchDB Rebrand Logo Concepts
Posted by Nick Pavlica <li...@gmail.com>.
Hi Sean!
> My team put together a few ideas for the CouchDB rebrand. They can be
> considered preliminary ideas that can be taken further and refined if
> need be.
>
> Take a look here and let us know what you think.
>
> https://app.box.com/s/cko5yt2hqbcbejgu2qtl
>
>
Thanks for sharing these concept logos, I really like the use of negative
space with the logo on page 4. We have also had some discussion and
review on a few concept logos that I have presented so far. Additionally,
the new motto discussion is stating to come together around a solid concept
as well. The "Data where you need it" motto, or a slight variation seems
to be the direction we are headed in. That being said, it would be nice to
have a tie in with that idea. Many of the other logos build in the idea of
being distributed as well, and helps build a better mental image of what it
is. I have created a pdf that contains the concepts that your team
created, some of the work that I have already done with a couple of new
additions, and the comparison brand logos. I slightly modified the logos
that your team did to include the full branding information, and new
motto. After many discussions, I think that renaming the project to FlowDB
is probably off the table for now, even though it's not a bad name, and the
logo really looks good.
https://www.dropbox.com/s/p4i9wmvs9rism8z/couchdb_logo_comparison_0_1.pdf?dl=0
Regards!
-- Nick Pavlica
Re: CouchDB Rebrand Logo Concepts
Posted by Johs Ensby <jo...@b2w.com>.
Sean,
the idea of a couch icon instead of the word is a brilliant idea for a supplementary version of the logo (symbol, bug in the corner of slides etc)
I also like it because it builds on the name as it has been established (the couch and the red couch). Often the work of establishing a brand in the early phase is undervalued and new names/symbols are introduced and the brand building needs to start all over again (llike switching to “flowDB” would set us quite a few years back).
You just proposed a way forward with the couch that is more on the CocaCola/Shell type of gradual refinement and simplification down to the essence of the brand.
Johs
> On 01 Dec 2014, at 19:38, Jan Lehnardt <ja...@apache.org> wrote:
>
> Heya Sean,
>
> I really like where this is going!
>
> The one thing I’d flag is dropping the “couch” as redundant, I think it is important to get the full name out in the logo, think stickers and banners and all that. [__]DB could be SofaDB e.g. (aside, [__] is a pretty good ascii couch, we should start using that :)
>
> I’m not sure about the FlowDB, this has not resonated with the community as far as I can tell.
>
> Best
> Jan
> --
>
>
>
>
>
>> On 30 Nov 2014, at 07:45 , Sean Barclay <sb...@linux.vnet.ibm.com> wrote:
>>
>> Hello Everybody,
>>
>> My team put together a few ideas for the CouchDB rebrand. They can be considered preliminary ideas that can be taken further and refined if need be.
>>
>> Take a look here and let us know what you think.
>>
>> https://app.box.com/s/cko5yt2hqbcbejgu2qtl
>>
>> Cheers,
>> --Sean
>>
>> p.s. I'm sending this again because I didn't see it come through on the mailing list with my new email.
>>
>
Re: CouchDB Rebrand Logo Concepts
Posted by Jan Lehnardt <ja...@apache.org>.
Heya Sean,
I really like where this is going!
The one thing I’d flag is dropping the “couch” as redundant, I think it is important to get the full name out in the logo, think stickers and banners and all that. [__]DB could be SofaDB e.g. (aside, [__] is a pretty good ascii couch, we should start using that :)
I’m not sure about the FlowDB, this has not resonated with the community as far as I can tell.
Best
Jan
--
> On 30 Nov 2014, at 07:45 , Sean Barclay <sb...@linux.vnet.ibm.com> wrote:
>
> Hello Everybody,
>
> My team put together a few ideas for the CouchDB rebrand. They can be considered preliminary ideas that can be taken further and refined if need be.
>
> Take a look here and let us know what you think.
>
> https://app.box.com/s/cko5yt2hqbcbejgu2qtl
>
> Cheers,
> --Sean
>
> p.s. I'm sending this again because I didn't see it come through on the mailing list with my new email.
>