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Posted to dev@community.apache.org by Pierre Smits <pi...@gmail.com> on 2015/07/01 13:31:27 UTC
ApacheCON CORE? ApacheCon!
Who, in his moment of brightness, dreamed up the notion that a perfectly
accepted household name (and thereby a de facto brand) as ApacheCon for the
main event of the ASF would benefit from adding an extension like CORE?
ApacheCon in itself doesn't eat into the impact of the joint event 'Apache
Big Data', as that name doesn't have Con attached to Apache in all
promotions done up to now... Or dilutes the branding impact of that event.
Is there a negative connotation with the name that it would benefit from
the CORE extension?
Best regards,
Pierre Smits
*ORRTIZ.COM <http://www.orrtiz.com>*
Services & Solutions for Cloud-
Based Manufacturing, Professional
Services and Retail & Trade
http://www.orrtiz.com
On Wed, Jul 1, 2015 at 2:20 PM, jan i <ja...@apache.org> wrote:
> We have now passed the deadline for submitting talks to ApacheCON CORE in
> Budapest.
>
> We have received 156 submissions, which now will be reviewed. Thanks a lot
> for the
> big interest.
>
> It is already now clear, that some talks have been submitted to both
> events, and some
> talks submitted to CORE; really fits better in big data. The ApacheCON team
> will contact
> the authors shortly, to clarify these cases.
>
> Apache Big Data has July 10th as deadline for CFP. There are a lot of open
> slots here.
>
> Please do not hesitate to submit your proposal for Apache Big Data.
>
> thanks
> on behalf of the ApacheCON Team.
> jan i.
>
RE: ApacheCON CORE? ApacheCon!
Posted by "Ross Gardler (MS OPEN TECH)" <Ro...@microsoft.com>.
Rich can try to take full responsibility, but there was consultation with all appropriate places.
Sent from my Windows Phone
________________________________
From: Rich Bowen<ma...@rcbowen.com>
Sent: 7/1/2015 5:48 AM
To: dev@community.apache.org<ma...@community.apache.org>
Subject: Re: ApacheCON CORE? ApacheCon!
On 07/01/2015 07:31 AM, Pierre Smits wrote:
> Who, in his moment of brightness, dreamed up the notion that a perfectly
> accepted household name (and thereby a de facto brand) as ApacheCon for the
> main event of the ASF would benefit from adding an extension like CORE?
That would be me, Ross Gardler (President), and Angela Brown, our
conference producer. And as the lead of ApacheCon at the ASF, of course
I take full personal responsibility for this decision. It's the right
decision, and I have the full enthusiastic support of the board of
directors in this decision.
>
> ApacheCon in itself doesn't eat into the impact of the joint event 'Apache
> Big Data', as that name doesn't have Con attached to Apache in all
> promotions done up to now... Or dilutes the branding impact of that event.
>
I disagree (obviously).
> Is there a negative connotation with the name that it would benefit from
> the CORE extension?
No. Nothing negative. It's an expansion of the brand.
We have been talking about this for literally 10 years, as we watched
ApacheCon get too large. Or, rather, the topic area get too large, and
ApacheCon suffer as a result. As you have seen in every event that
you've been involved with, we have more *PROJECTS* than conference
slots. So you have to decide which projects to ignore, and which
projects to unfairly overrepresent.
For example, at the last few events, OFBiz has had an entire track, and
other projects have complained bitterly to me, because they had no talks
at all. I took that criticism because it seems obvious to me that
tracks, rather than individual talks, were the only way to actually get
attendees.
TEN years ago, we talked with our conference producer about having
multiple events, including ApacheCon Big Data, ApacheCon Search,
ApacheCon Java, ApacheCon HTTP, and ApacheCon Core for things that were
homeless, including the overarching community and business kinds of
talks. (I believe the conversation was actually in Las Vegas, which
would put it in 2003 or 2004?)
In this way, we dreamed, we could provide a home for all of our
projects, with everyone represented, and still have a community-building
event.
Ironically, at the time, the producer was absolutely thrilled about this
approach, and the peanut gallery killed the concept due to their concern
that it would dilute the branding impact, as you put it.
So, here we are, the most important Open Source entity on the planet, by
any measure you want to choose, and we still have a conference that only
450 people are attending. Why? Because as a manager I'm absolutely going
to send my employee to MesosCon, where they get 2 days of content,
rather than ApacheCon, where they get one or two talks. No question in
my mind.
We firmly believe that the solution is more targeted events. This is the
first of those. But we don't want to lose the main ApacheCon concept.
Thus, two co-located events. We will be doing this again in Vancouver.
And we'll be doing it again in Europe next year. This is the new reality.
If you'd like to be more involved in this process and form the event in
coming years, this is of course the place to have the conversation. But,
given our *LONG* history of mismanaging our producer relationship, the
board has delegated this event to me, and I have contracted with LF to
handle the details because they are *awesome* at building event brands.
One of these days, I need to write a history of ConCom, so that more
people can understand why the board made this decision.
--
Rich Bowen - rbowen@rcbowen.com - @rbowen
http://apachecon.com/ - @apachecon
Re: ApacheCON CORE? ApacheCon!
Posted by Rich Bowen <rb...@rcbowen.com>.
On 07/01/2015 07:31 AM, Pierre Smits wrote:
> Who, in his moment of brightness, dreamed up the notion that a perfectly
> accepted household name (and thereby a de facto brand) as ApacheCon for the
> main event of the ASF would benefit from adding an extension like CORE?
That would be me, Ross Gardler (President), and Angela Brown, our
conference producer. And as the lead of ApacheCon at the ASF, of course
I take full personal responsibility for this decision. It's the right
decision, and I have the full enthusiastic support of the board of
directors in this decision.
>
> ApacheCon in itself doesn't eat into the impact of the joint event 'Apache
> Big Data', as that name doesn't have Con attached to Apache in all
> promotions done up to now... Or dilutes the branding impact of that event.
>
I disagree (obviously).
> Is there a negative connotation with the name that it would benefit from
> the CORE extension?
No. Nothing negative. It's an expansion of the brand.
We have been talking about this for literally 10 years, as we watched
ApacheCon get too large. Or, rather, the topic area get too large, and
ApacheCon suffer as a result. As you have seen in every event that
you've been involved with, we have more *PROJECTS* than conference
slots. So you have to decide which projects to ignore, and which
projects to unfairly overrepresent.
For example, at the last few events, OFBiz has had an entire track, and
other projects have complained bitterly to me, because they had no talks
at all. I took that criticism because it seems obvious to me that
tracks, rather than individual talks, were the only way to actually get
attendees.
TEN years ago, we talked with our conference producer about having
multiple events, including ApacheCon Big Data, ApacheCon Search,
ApacheCon Java, ApacheCon HTTP, and ApacheCon Core for things that were
homeless, including the overarching community and business kinds of
talks. (I believe the conversation was actually in Las Vegas, which
would put it in 2003 or 2004?)
In this way, we dreamed, we could provide a home for all of our
projects, with everyone represented, and still have a community-building
event.
Ironically, at the time, the producer was absolutely thrilled about this
approach, and the peanut gallery killed the concept due to their concern
that it would dilute the branding impact, as you put it.
So, here we are, the most important Open Source entity on the planet, by
any measure you want to choose, and we still have a conference that only
450 people are attending. Why? Because as a manager I'm absolutely going
to send my employee to MesosCon, where they get 2 days of content,
rather than ApacheCon, where they get one or two talks. No question in
my mind.
We firmly believe that the solution is more targeted events. This is the
first of those. But we don't want to lose the main ApacheCon concept.
Thus, two co-located events. We will be doing this again in Vancouver.
And we'll be doing it again in Europe next year. This is the new reality.
If you'd like to be more involved in this process and form the event in
coming years, this is of course the place to have the conversation. But,
given our *LONG* history of mismanaging our producer relationship, the
board has delegated this event to me, and I have contracted with LF to
handle the details because they are *awesome* at building event brands.
One of these days, I need to write a history of ConCom, so that more
people can understand why the board made this decision.
--
Rich Bowen - rbowen@rcbowen.com - @rbowen
http://apachecon.com/ - @apachecon
Re: ApacheCON CORE? ApacheCon!
Posted by Rich Bowen <rb...@rcbowen.com>.
On 07/01/2015 07:43 AM, jan i wrote:
> On 1 July 2015 at 13:31, Pierre Smits <pi...@gmail.com> wrote:
>
>> ApacheCon in itself doesn't eat into the impact of the joint event 'Apache
>> Big Data', as that name doesn't have Con attached to Apache in all
>> promotions done up to now... Or dilutes the branding impact of that event.
>>
> Actually while we discussed it, one of the ideas was "apacheCON: big data",
> but
> LF preferred "apache big data" and since it is their event they choose.
Yes, this is the most important point here, which we will continue to
emphasize. We have licensed our marks to LF to put on an event for us,
because they are competent professionals and we're not. My job as
ApacheCon lead is to ensure that we, the ASF community, stay out of
their way and let them do a great event. We, the ASF community, have a
long history of tinkering, micromanaging, and generally interfering with
conference producers. All well intentioned, of course, but it hasn't
worked. It's time to try something new.
>> Is there a negative connotation with the name that it would benefit from
>> the CORE extension?
>>
> No just to avoid some confusion. Think of our homepage, travel assistance,
> reports etc, that
> is all done combined for the 2 events.
>
> Let me put it like I see it personally, despite contracts, producers etc,
> and please bear
> in mind, other people have different views.
>
> to me the total "thing" is apacheCON, that consist of 2 unique events (big
> data and core).
Yes. For the moment. And the longer-term goal is to build those brands
further in order that they can fly on their own. See, for example, what
OReilly has done over the last 15 years while we've been protecting our
one brand. You can't swing a stick without hitting an OReilly event. And
they're doing that with content that they don't own. Also note that LF
had done this successfully for years - see
http://events.linuxfoundation.org/ for what they have grown the
venerable "LinuxCon" name into.
No, I absolutely don't believe that we are diluting our brand.
--
Rich Bowen - rbowen@rcbowen.com - @rbowen
http://apachecon.com/ - @apachecon
Re: ApacheCON CORE? ApacheCon!
Posted by jan i <ja...@apache.org>.
On 1 July 2015 at 13:31, Pierre Smits <pi...@gmail.com> wrote:
> Who, in his moment of brightness, dreamed up the notion that a perfectly
> accepted household name (and thereby a de facto brand) as ApacheCon for the
> main event of the ASF would benefit from adding an extension like CORE?
>
The apacheCON team did that with LF and marketing, and it was actually
discussed quite while ago.
This is the first time we divide the traditional apacheCON, so the
intention is (and was)
to make a clear statement, this is not the old apacheCON.
>
> ApacheCon in itself doesn't eat into the impact of the joint event 'Apache
> Big Data', as that name doesn't have Con attached to Apache in all
> promotions done up to now... Or dilutes the branding impact of that event.
>
Actually while we discussed it, one of the ideas was "apacheCON: big data",
but
LF preferred "apache big data" and since it is their event they choose.
>
> Is there a negative connotation with the name that it would benefit from
> the CORE extension?
>
No just to avoid some confusion. Think of our homepage, travel assistance,
reports etc, that
is all done combined for the 2 events.
Let me put it like I see it personally, despite contracts, producers etc,
and please bear
in mind, other people have different views.
to me the total "thing" is apacheCON, that consist of 2 unique events (big
data and core).
rgds
jan i.
> Best regards,
>
> Pierre Smits
>
> *ORRTIZ.COM <http://www.orrtiz.com>*
> Services & Solutions for Cloud-
> Based Manufacturing, Professional
> Services and Retail & Trade
> http://www.orrtiz.com
>
> On Wed, Jul 1, 2015 at 2:20 PM, jan i <ja...@apache.org> wrote:
>
> > We have now passed the deadline for submitting talks to ApacheCON CORE in
> > Budapest.
> >
> > We have received 156 submissions, which now will be reviewed. Thanks a
> lot
> > for the
> > big interest.
> >
> > It is already now clear, that some talks have been submitted to both
> > events, and some
> > talks submitted to CORE; really fits better in big data. The ApacheCON
> team
> > will contact
> > the authors shortly, to clarify these cases.
> >
> > Apache Big Data has July 10th as deadline for CFP. There are a lot of
> open
> > slots here.
> >
> > Please do not hesitate to submit your proposal for Apache Big Data.
> >
> > thanks
> > on behalf of the ApacheCON Team.
> > jan i.
> >
>