svn commit: r1229097 - /incubator/flex/site/trunk/content/flex/index.mdtext

[ms...@apache.org]

Author: mschmalle
Date: Mon Jan  9 11:41:26 2012
New Revision: 1229097

URL: http://svn.apache.org/viewvc?rev=1229097&view=rev
Log:
draft logo contest

Modified:
    incubator/flex/site/trunk/content/flex/index.mdtext

Modified: incubator/flex/site/trunk/content/flex/index.mdtext
URL: http://svn.apache.org/viewvc/incubator/flex/site/trunk/content/flex/index.mdtext?rev=1229097&r1=1229096&r2=1229097&view=diff
==============================================================================
--- incubator/flex/site/trunk/content/flex/index.mdtext (original)
+++ incubator/flex/site/trunk/content/flex/index.mdtext Mon Jan  9 11:41:26 2012
@@ -1,8 +1,69 @@
 Title: Apache Flex (Incubating)
 
-Apache Flex is an application framework for easily building Flash-based applications for mobile devices, the browser and desktop.
+Apache Flex is an application framework for easily building Flash-based applications 
+for mobile devices, the browser and desktop.
 
-Please see the incubator proposal [here][1]
+Please see the incubator proposal [here][5]
 
+#DRAFT - CONTEST HAS NOT STARTED YET
 
-  [1]: http://wiki.apache.org/incubator/FlexProposal
+##Apache Flex Re-branding Initiative
+
+On the 31th of December, 2011, the Apache Software Foundation has accepted the 
+Flex SDK into incubation. Apache Flex is now a community project managed by 
+Apache (ASF). The migration from Adobe to Apache involves a re-branding and 
+you can contribute by proposing the new Apache Flex logo.
+
+Your proposal will be published on the Flex Incubation website [here][1] next to the 
+other proposals. On [date-end] the community will choose the new logo through 
+voting on the Apache Flex Mailing List at [mailing-lists][2].
+
+##GUIDELINES
+
+The logo should meet the requirements below:
+
+- two versions of the logo: a rectangle (full brand) and a square (icon, for example)
+- be prepared to be scaled up or down
+- be able to translate to a 2 color look
+  - 2 color (black/white, 2 greys, etc)
+- be able to be inverted if running on a dark background
+- should not resemble the current Adobe Flex logo
+- it should comply with the Apache branding requirements at [apache-marks][3]
+
+**Note:** The design as accepted by popular vote will be treated as a proposal that 
+can be tweaked and cemented into it's final published form.
+
+##INSPIRATION
+
+While designing the logo, keep in mind what describes Apache Flex:
+
+- User Experience
+- Ubiquity / Cross-platform
+- Enterprise
+- Community Driven
+- Why are you developing with Flex?
+
+##DEADLINE
+
+[date-end]
+
+##HOW TO CONTRIBUTE
+
+Send to the Apache Flex Mailing List the links to: [mailing-lists][2]
+
+- A PNG version of the logo (and it's scalable variations)
+- A ZIP file with all assets
+
+##LICENSE
+
+The authors of the selected Apache Flex logo(s) will need to donate them to
+the Apache Flex project according to the  Apache individual
+contributor license: [ICLA.txt][4]
+
+Send to the Apache Flex Mailing List [mailing-lists][2]
+
+[1]: http://incubator.apache.org/flex/rebranding/submissions.html
+[2]: http://incubator.apache.org/flex/mailing-lists.html
+[3]: http://www.apache.org/foundation/marks/
+[4]: http://www.apache.org/licenses/icla.txt
+[5]: http://wiki.apache.org/incubator/FlexProposal
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