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Posted to marketing@couchdb.apache.org by Nick Pavlica <li...@gmail.com> on 2014/11/07 21:15:39 UTC
CouchDB Concept Art 8 and 9
All,
I have been brainstorming some more, and have a couple more concept
sheets to share. Please review these and let me know what you think.
0.8
https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
0.9
https://www.dropbox.com/s/o99g2oaenrjeh36/couchdb_concept_art_09.pdf?dl=0
Regards,
-- Nick Pavlica
Re: CouchDB Concept Art 8 and 9
Posted by Andy Wenk <an...@nms.de>.
I just would like to ask everyone here in the discussion to stay calm. Yes
it is a major thing to change the logo. But remember that nothing is
decided yet. If you want to follow the former discussion please subscribe
to the list where that discussion took place.
And most importantly, please be thankful that people are working on a new
logo. Even though you maybe dont like the proposals.
Thank you and cheers
Andy
On Nov 9, 2014 2:03 PM, "Nick Pavlica" <li...@gmail.com> wrote:
> Evi,
>
> As i recall, someone decided to get rif od that resting guy, and what i see
> > now, they want to get read of the couch as well,
>
>
> This is not accurate, a couch in the logo is just fine.
>
>
> > so far noone came with any acceptable arguments why in the world to do
> > that,
>
> i could understand maybe restyling the logo, like Apple does time to time,
> > but changing it entirely i see as a wrong move.
>
>
> If you don't agree with other peoples viewpoints regarding the "guy on
> couch" logo, that's great, we hear your perspective loud and clear.
> However, many have expressed valid concerns regarding the existing logo
> and we are woking on improving it.
>
>
> > And Nick’s arguments about car and bike company requirements were rather
> > childish…
> >
>
> I'm not sure why you find my argument childish, I was trying to add clarity
> to the point I was making. I could certainly belittle your comments as
> well, but that's not why we are here.
>
> --
> >
> > Everyone will try not to hurt anyone’s feelings here and as result logo
> > will be done as crap, with no essential components in it
>
> So yes, leave the damn couch and guy alone, people. There is nothing wrong
> > about them.
> >
>
> I think we will have to agree to disagree on this point. Not only do we
> have valid reasons for changing the logo, but we have an opportunity to
> improve and update the branding of CouchDB. The upcoming release of 2.0,
> and Cloudants/IBM's increasing support of the project only amplify this
> need.
>
> Regards!
> -- Nick Pavlica
>
>
> >
> > Cheers,
> > Evi
> >
> > On 09 November 2014 at 10:28:55, Johs Ensby (johs@b2w.com) wrote:
> >
> > Hi,
> > Since this discussion have been moved from the dev to the marketing list,
> > could someone please summarise the reason for changing the logo?
> > Why has changing a logo has become an issue?
> >
> > Changing the logo is a major thing in brand building (leaving behind all
> > the previous efforts in establishing a brand)
> > Personally I get worried if proposals like this should lead to a redesign
> > https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
> <
> > https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
> >
> > This is very unprofessional.
> >
> > CouchDB has a very well designed logo, and I would like to make an
> > argument for not changing it once I know the reasoning that started this
> > thread.
> >
> > Johs
> >
> >
> >
>
Re: CouchDB Concept Art 8 and 9
Posted by Nick Pavlica <li...@gmail.com>.
Evi,
As i recall, someone decided to get rif od that resting guy, and what i see
> now, they want to get read of the couch as well,
This is not accurate, a couch in the logo is just fine.
> so far noone came with any acceptable arguments why in the world to do
> that,
i could understand maybe restyling the logo, like Apple does time to time,
> but changing it entirely i see as a wrong move.
If you don't agree with other peoples viewpoints regarding the "guy on
couch" logo, that's great, we hear your perspective loud and clear.
However, many have expressed valid concerns regarding the existing logo
and we are woking on improving it.
> And Nick’s arguments about car and bike company requirements were rather
> childish…
>
I'm not sure why you find my argument childish, I was trying to add clarity
to the point I was making. I could certainly belittle your comments as
well, but that's not why we are here.
--
>
> Everyone will try not to hurt anyone’s feelings here and as result logo
> will be done as crap, with no essential components in it
So yes, leave the damn couch and guy alone, people. There is nothing wrong
> about them.
>
I think we will have to agree to disagree on this point. Not only do we
have valid reasons for changing the logo, but we have an opportunity to
improve and update the branding of CouchDB. The upcoming release of 2.0,
and Cloudants/IBM's increasing support of the project only amplify this
need.
Regards!
-- Nick Pavlica
>
> Cheers,
> Evi
>
> On 09 November 2014 at 10:28:55, Johs Ensby (johs@b2w.com) wrote:
>
> Hi,
> Since this discussion have been moved from the dev to the marketing list,
> could someone please summarise the reason for changing the logo?
> Why has changing a logo has become an issue?
>
> Changing the logo is a major thing in brand building (leaving behind all
> the previous efforts in establishing a brand)
> Personally I get worried if proposals like this should lead to a redesign
> https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0 <
> https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0>
> This is very unprofessional.
>
> CouchDB has a very well designed logo, and I would like to make an
> argument for not changing it once I know the reasoning that started this
> thread.
>
> Johs
>
>
>
Re: CouchDB Concept Art 8 and 9
Posted by Skitsanos <in...@skitsanos.com>.
Johs,
As i recall, someone decided to get rif od that resting guy, and what i see now, they want to get read of the couch as well, so far noone came with any acceptable arguments why in the world to do that, i could understand maybe restyling the logo, like Apple does time to time, but changing it entirely i see as a wrong move.
And Nick’s arguments about car and bike company requirments were rather childish…
--
Everyone will try not to hurt anyone’s feelings here and as result logo will be done as crap, with no essential components in it…
So yes, leave the damn couch and guy alone, people. There is nothing wrong about them.
Cheers,
Evi
On 09 November 2014 at 10:28:55, Johs Ensby (johs@b2w.com) wrote:
Hi,
Since this discussion have been moved from the dev to the marketing list, could someone please summarise the reason for changing the logo?
Why has changing a logo has become an issue?
Changing the logo is a major thing in brand building (leaving behind all the previous efforts in establishing a brand)
Personally I get worried if proposals like this should lead to a redesign https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0 <https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0>
This is very unprofessional.
CouchDB has a very well designed logo, and I would like to make an argument for not changing it once I know the reasoning that started this thread.
Johs
Re: CouchDB Concept Art 8 and 9
Posted by Johs Ensby <jo...@b2w.com>.
Hi,
Since this discussion have been moved from the dev to the marketing list, could someone please summarise the reason for changing the logo?
Why has changing a logo has become an issue?
Changing the logo is a major thing in brand building (leaving behind all the previous efforts in establishing a brand)
Personally I get worried if proposals like this should lead to a redesign https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0 <https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0>
This is very unprofessional.
CouchDB has a very well designed logo, and I would like to make an argument for not changing it once I know the reasoning that started this thread.
Johs
> On 08 Nov 2014, at 20:26, Nick Pavlica <li...@gmail.com> wrote:
>
> All,
>
>
>> @Nick, There is a huge difference in logos in current couchdb and couchbase
>> and guy on the couch was just right, in any case I wouldn't drop the
>> couch...
>>
>> We are using couch as well for Kanapes IDE logo to mark it as couchdb
>> dedicated app, without that couch there is no couchdb...
>>
>> Evi.
>>
>
> The reasons for moving away from the guy on the couch were described on in
> the original thread on the developers list. I'm certainly not opposed to
> having a couch in the logo at all. However, I also don't believe that it's
> a hard requirement either. Many thousands of products, organizations, and
> businesses don't have the exact image of the product they are selling in
> there branding. I couldn't imaging every car or bike company requiring an
> automobile or bicycle in there logo.
>
>
>>> just quick - the 0.9 is not working because it's the logo of Deutsche
>> Bahn
>>> in Germany
>>>
>>> http://www.bahn.de/p/view/index.shtml
>
>
> There is a strong resemblance for sure. Being from the U.S. I'm not
> familiar with that logo. I think that there is still hope for the .9
> series of images, but some tweaking will definitely need to be done to help
> differentiate it from that logo. Thanks for binging it to my attention!
>
>
>>
>>>
>>> Thanks a lot for all your work :) Awesome!!!!
>>>
>>
>
> Thank you, I appreciate it :)
>
>
> Regards!
> -- Nick Pavlica
>
>
>
>
>>> Cheers
>>>
>>> Andy
>>>
>>>
>>> On 7 November 2014 22:10, Nick Pavlica <li...@gmail.com> wrote:
>>>
>>>> Skitsanos,
>>>> This discussion was started on the main developers list, and we moved
>>> it
>>>> to marketing for now. I have presented a number of concepts to see
>> which
>>>> one really sticks out as a winning concept. Many of the links to that
>>>> artwork are in that thread. Thus far one of the concerns that I'm
>> trying
>>>> to address is a cleaner separation between the Apache CouchDB project,
>>> and
>>>> the CouchBase project. Many are still confused by the similar names,
>> and
>>>> imagery. Currently, both logos are of a front facing couch. I've
>>>> presented many images that utilize top, and back views of a couch
>> rather
>>>> than the front. Additionally, others have mentioned that they wanted
>> to
>>>> see something that had arrows in it that would highlight CouchDBs
>> ability
>>>> to sync and replicate. Version 8 of the concept art was really
>> focused
>>> on
>>>> arrows, and 9 is kind of a visual trick where there are multiple images
>>>> created naturally in the image to the right of the word Couch. You
>>> should
>>>> see, two couches, and an arrow in most of them :)
>>>>
>>>> Regards!
>>>> -- Nick Pavlica
>>>>
>>>>
>>>> On Fri Nov 07 2014 at 1:22:12 PM Skitsanos <in...@skitsanos.com> wrote:
>>>>
>>>>> Nick,
>>>>>
>>>>> I might be skipped whole discussion you guys had here, but checkign
>>> last
>>>>> two links it rasing me a question, what happened to the couch?
>>>>>
>>>>> Regards,
>>>>> --
>>>>> Evi
>>>>>
>>>>> On 07 November 2014 at 22:17:35, Nick Pavlica (linicks@gmail.com)
>>> wrote:
>>>>>
>>>>> All,
>>>>> I have been brainstorming some more, and have a couple more concept
>>>>> sheets to share. Please review these and let me know what you think.
>>>>>
>>>>> 0.8
>>>>>
>>> https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
>>>>>
>>>>> 0.9
>>>>>
>>>>
>>> https://www.dropbox.com/s/o99g2oaenrjeh36/couchdb_
>> concept_art_09.pdf?dl=0
>>>>>
>>>>> Regards,
>>>>> -- Nick Pavlica
>>>>>
>>>>
>>>
>>>
>>>
>>> --
>>> Andy Wenk
>>> Hamburg - Germany
>>> RockIt!
>>>
>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>
>>> https://people.apache.org/keys/committer/andywenk.asc
>>>
>>
Re: CouchDB Concept Art 8 and 9
Posted by Nick Pavlica <li...@gmail.com>.
All,
> @Nick, There is a huge difference in logos in current couchdb and couchbase
> and guy on the couch was just right, in any case I wouldn't drop the
> couch...
>
> We are using couch as well for Kanapes IDE logo to mark it as couchdb
> dedicated app, without that couch there is no couchdb...
>
> Evi.
>
The reasons for moving away from the guy on the couch were described on in
the original thread on the developers list. I'm certainly not opposed to
having a couch in the logo at all. However, I also don't believe that it's
a hard requirement either. Many thousands of products, organizations, and
businesses don't have the exact image of the product they are selling in
there branding. I couldn't imaging every car or bike company requiring an
automobile or bicycle in there logo.
> > just quick - the 0.9 is not working because it's the logo of Deutsche
> Bahn
> > in Germany
> >
> > http://www.bahn.de/p/view/index.shtml
There is a strong resemblance for sure. Being from the U.S. I'm not
familiar with that logo. I think that there is still hope for the .9
series of images, but some tweaking will definitely need to be done to help
differentiate it from that logo. Thanks for binging it to my attention!
>
> >
> > Thanks a lot for all your work :) Awesome!!!!
> >
>
Thank you, I appreciate it :)
Regards!
-- Nick Pavlica
> > Cheers
> >
> > Andy
> >
> >
> > On 7 November 2014 22:10, Nick Pavlica <li...@gmail.com> wrote:
> >
> > > Skitsanos,
> > > This discussion was started on the main developers list, and we moved
> > it
> > > to marketing for now. I have presented a number of concepts to see
> which
> > > one really sticks out as a winning concept. Many of the links to that
> > > artwork are in that thread. Thus far one of the concerns that I'm
> trying
> > > to address is a cleaner separation between the Apache CouchDB project,
> > and
> > > the CouchBase project. Many are still confused by the similar names,
> and
> > > imagery. Currently, both logos are of a front facing couch. I've
> > > presented many images that utilize top, and back views of a couch
> rather
> > > than the front. Additionally, others have mentioned that they wanted
> to
> > > see something that had arrows in it that would highlight CouchDBs
> ability
> > > to sync and replicate. Version 8 of the concept art was really
> focused
> > on
> > > arrows, and 9 is kind of a visual trick where there are multiple images
> > > created naturally in the image to the right of the word Couch. You
> > should
> > > see, two couches, and an arrow in most of them :)
> > >
> > > Regards!
> > > -- Nick Pavlica
> > >
> > >
> > > On Fri Nov 07 2014 at 1:22:12 PM Skitsanos <in...@skitsanos.com> wrote:
> > >
> > > > Nick,
> > > >
> > > > I might be skipped whole discussion you guys had here, but checkign
> > last
> > > > two links it rasing me a question, what happened to the couch?
> > > >
> > > > Regards,
> > > > --
> > > > Evi
> > > >
> > > > On 07 November 2014 at 22:17:35, Nick Pavlica (linicks@gmail.com)
> > wrote:
> > > >
> > > > All,
> > > > I have been brainstorming some more, and have a couple more concept
> > > > sheets to share. Please review these and let me know what you think.
> > > >
> > > > 0.8
> > > >
> > https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
> > > >
> > > > 0.9
> > > >
> > >
> > https://www.dropbox.com/s/o99g2oaenrjeh36/couchdb_
> concept_art_09.pdf?dl=0
> > > >
> > > > Regards,
> > > > -- Nick Pavlica
> > > >
> > >
> >
> >
> >
> > --
> > Andy Wenk
> > Hamburg - Germany
> > RockIt!
> >
> > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >
> > https://people.apache.org/keys/committer/andywenk.asc
> >
>
Re: CouchDB Concept Art 8 and 9
Posted by Skitsanos <in...@skitsanos.com>.
@Andy, I was about to say the same thing... Very look alike..
@Nick, There is a huge difference in logos in current couchdb and couchbase
and guy on the couch was just right, in any case I wouldn't drop the
couch...
We are using couch as well for Kanapes IDE logo to mark it as couchdb
dedicated app, without that couch there is no couchdb...
Evi.
On 7 Nov 2014 23:30, "Andy Wenk" <an...@apache.org> wrote:
> just quick - the 0.9 is not working because it's the logo of Deutsche Bahn
> in Germany
>
> http://www.bahn.de/p/view/index.shtml
>
> Thanks a lot for all your work :) Awesome!!!!
>
> Cheers
>
> Andy
>
>
> On 7 November 2014 22:10, Nick Pavlica <li...@gmail.com> wrote:
>
> > Skitsanos,
> > This discussion was started on the main developers list, and we moved
> it
> > to marketing for now. I have presented a number of concepts to see which
> > one really sticks out as a winning concept. Many of the links to that
> > artwork are in that thread. Thus far one of the concerns that I'm trying
> > to address is a cleaner separation between the Apache CouchDB project,
> and
> > the CouchBase project. Many are still confused by the similar names, and
> > imagery. Currently, both logos are of a front facing couch. I've
> > presented many images that utilize top, and back views of a couch rather
> > than the front. Additionally, others have mentioned that they wanted to
> > see something that had arrows in it that would highlight CouchDBs ability
> > to sync and replicate. Version 8 of the concept art was really focused
> on
> > arrows, and 9 is kind of a visual trick where there are multiple images
> > created naturally in the image to the right of the word Couch. You
> should
> > see, two couches, and an arrow in most of them :)
> >
> > Regards!
> > -- Nick Pavlica
> >
> >
> > On Fri Nov 07 2014 at 1:22:12 PM Skitsanos <in...@skitsanos.com> wrote:
> >
> > > Nick,
> > >
> > > I might be skipped whole discussion you guys had here, but checkign
> last
> > > two links it rasing me a question, what happened to the couch?
> > >
> > > Regards,
> > > --
> > > Evi
> > >
> > > On 07 November 2014 at 22:17:35, Nick Pavlica (linicks@gmail.com)
> wrote:
> > >
> > > All,
> > > I have been brainstorming some more, and have a couple more concept
> > > sheets to share. Please review these and let me know what you think.
> > >
> > > 0.8
> > >
> https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
> > >
> > > 0.9
> > >
> >
> https://www.dropbox.com/s/o99g2oaenrjeh36/couchdb_concept_art_09.pdf?dl=0
> > >
> > > Regards,
> > > -- Nick Pavlica
> > >
> >
>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> https://people.apache.org/keys/committer/andywenk.asc
>
Re: CouchDB Concept Art 8 and 9
Posted by Andy Wenk <an...@apache.org>.
just quick - the 0.9 is not working because it's the logo of Deutsche Bahn
in Germany
http://www.bahn.de/p/view/index.shtml
Thanks a lot for all your work :) Awesome!!!!
Cheers
Andy
On 7 November 2014 22:10, Nick Pavlica <li...@gmail.com> wrote:
> Skitsanos,
> This discussion was started on the main developers list, and we moved it
> to marketing for now. I have presented a number of concepts to see which
> one really sticks out as a winning concept. Many of the links to that
> artwork are in that thread. Thus far one of the concerns that I'm trying
> to address is a cleaner separation between the Apache CouchDB project, and
> the CouchBase project. Many are still confused by the similar names, and
> imagery. Currently, both logos are of a front facing couch. I've
> presented many images that utilize top, and back views of a couch rather
> than the front. Additionally, others have mentioned that they wanted to
> see something that had arrows in it that would highlight CouchDBs ability
> to sync and replicate. Version 8 of the concept art was really focused on
> arrows, and 9 is kind of a visual trick where there are multiple images
> created naturally in the image to the right of the word Couch. You should
> see, two couches, and an arrow in most of them :)
>
> Regards!
> -- Nick Pavlica
>
>
> On Fri Nov 07 2014 at 1:22:12 PM Skitsanos <in...@skitsanos.com> wrote:
>
> > Nick,
> >
> > I might be skipped whole discussion you guys had here, but checkign last
> > two links it rasing me a question, what happened to the couch?
> >
> > Regards,
> > --
> > Evi
> >
> > On 07 November 2014 at 22:17:35, Nick Pavlica (linicks@gmail.com) wrote:
> >
> > All,
> > I have been brainstorming some more, and have a couple more concept
> > sheets to share. Please review these and let me know what you think.
> >
> > 0.8
> > https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
> >
> > 0.9
> >
> https://www.dropbox.com/s/o99g2oaenrjeh36/couchdb_concept_art_09.pdf?dl=0
> >
> > Regards,
> > -- Nick Pavlica
> >
>
--
Andy Wenk
Hamburg - Germany
RockIt!
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc
Re: CouchDB Concept Art 8 and 9
Posted by Nick Pavlica <li...@gmail.com>.
Skitsanos,
This discussion was started on the main developers list, and we moved it
to marketing for now. I have presented a number of concepts to see which
one really sticks out as a winning concept. Many of the links to that
artwork are in that thread. Thus far one of the concerns that I'm trying
to address is a cleaner separation between the Apache CouchDB project, and
the CouchBase project. Many are still confused by the similar names, and
imagery. Currently, both logos are of a front facing couch. I've
presented many images that utilize top, and back views of a couch rather
than the front. Additionally, others have mentioned that they wanted to
see something that had arrows in it that would highlight CouchDBs ability
to sync and replicate. Version 8 of the concept art was really focused on
arrows, and 9 is kind of a visual trick where there are multiple images
created naturally in the image to the right of the word Couch. You should
see, two couches, and an arrow in most of them :)
Regards!
-- Nick Pavlica
On Fri Nov 07 2014 at 1:22:12 PM Skitsanos <in...@skitsanos.com> wrote:
> Nick,
>
> I might be skipped whole discussion you guys had here, but checkign last
> two links it rasing me a question, what happened to the couch?
>
> Regards,
> --
> Evi
>
> On 07 November 2014 at 22:17:35, Nick Pavlica (linicks@gmail.com) wrote:
>
> All,
> I have been brainstorming some more, and have a couple more concept
> sheets to share. Please review these and let me know what you think.
>
> 0.8
> https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
>
> 0.9
> https://www.dropbox.com/s/o99g2oaenrjeh36/couchdb_concept_art_09.pdf?dl=0
>
> Regards,
> -- Nick Pavlica
>
Re: CouchDB Concept Art 8 and 9
Posted by Skitsanos <in...@skitsanos.com>.
Nick,
I might be skipped whole discussion you guys had here, but checkign last two links it rasing me a question, what happened to the couch?
Regards,
--
Evi
On 07 November 2014 at 22:17:35, Nick Pavlica (linicks@gmail.com) wrote:
All,
I have been brainstorming some more, and have a couple more concept
sheets to share. Please review these and let me know what you think.
0.8
https://www.dropbox.com/s/oatekae7nh4ohmr/couchdb_conceptart_08.pdf?dl=0
0.9
https://www.dropbox.com/s/o99g2oaenrjeh36/couchdb_concept_art_09.pdf?dl=0
Regards,
-- Nick Pavlica