You are viewing a plain text version of this content. The canonical link for it is here.
Posted to dev@couchdb.apache.org by Robert Kowalski <ro...@kowalski.gd> on 2015/03/29 16:39:46 UTC
[NOTICE] Submissions for the new CouchDB logo are open
Hi list,
as announced in [1] there will be a vote for a new logo for CouchDB
soon. I listed all submissions minus the ones that resulted in a 404.
I hope I did not forget anyone. If I have, and that might happen,
please add your links to this thread!
Please refrain from commenting on the logos in this thread, it is just
for collecting the missing logos. If you want to provide feedback for
the logos, please do so on the thread for the logo on the marketing
list.
If you are a fan of the old logo, don't worry, the old logo will also
be part of the vote.
Paul Davis:
http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png
Nick Pavlica:
https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing
https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing
https://drive.google.com/file/d/0B1tDFdIIJePNMnA5bHBfOV80TU0/view?usp=sharing
Brad Noble:
https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0
Sean Barclay:
https://app.box.com/s/cko5yt2hqbcbejgu2qtl
Constantin Angheloiu:
https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing
Old logo:
https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
If you are missing your logo for the upcoming vote, please reply to this thread.
Thank you <3
[1] http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Javier Candeira <ja...@candeira.com>.
It happens!
J
On Mon, Apr 6, 2015 at 3:33 AM, Nick Pavlica <li...@gmail.com> wrote:
> Javier, sorry you're logo didn't come together.-- Nick
>
> On Sun, Apr 5, 2015 at 6:24 PM Javier Candeira <ja...@candeira.com>
> wrote:
>
>> And I give up on the logo image.
>>
>> I like the current one a lot. However, I was persuaded that the male
>> reclined figure was problematic, both because of gender and of posture.
>> Therefore, I tried to erase him and substitute in the silhouette of a
>> toddler, which is both genderless and suggests ease of operation. I have
>> failed at producing anything good, so I won't submit any of my tries.
>>
>> See you at the voting,
>>
>> J
>>
>> On Sun, Apr 5, 2015 at 5:22 PM, Javier Candeira <ja...@candeira.com>
>> wrote:
>>
>> > I too have a logo and tagline proposal.
>> >
>> > I'd like to submit them separately, because I think the tagline could
>> (and
>> > indeed should) be changed separately from the logo, so it's possible
>> that
>> > people might want to use someone's new logo and my new tagline, and
>> > vice-versa.
>> >
>> > I'm submitting the tagline in this message, and the logo in an upcoming
>> > message.
>> >
>> >
>> > ## Suggested tagline:
>> >
>> > "Sync. Shard. Rest."
>> >
>> > It's short and memorable in the literal sense (easy to remember as-is,
>> > without misquoting).
>> >
>> > It explains the threee main qualities of CouchDB (it syncs, it shards
>> > since 2.0, and it is accessed via HTTP verbs).
>> >
>> > It also has a connection with the previous tagline, "Relax", through the
>> > ambiguity of "Rest/REST", and with the "Couch" name.
>> >
>> >
>> > ## Rationale for the change:
>> >
>> > First, "Relax" can mean anything and be about any product. It refers to
>> > the name of the project (Couches are for sitting on, and relaxing on,
>> but
>> > databases?).
>> >
>> > Second, For a long time I thought CouchDB was a XML database related to
>> > Relax NG: http://relaxng.org/.
>> >
>> > But, most especially, it doesn't address CouchDB's strenghts. The fact
>> > that it's a DataBase is in the project's name. But how is it different
>> from
>> > other databases? What does "Relax" tell us about CouchDB in particular?
>> >
>> >
>> > ## Rationale for the choice:
>> >
>> > Let's look at the taglines for some other DBs and Free Software
>> projects:
>> >
>> > - MongoDB: "Agility, scalability, performance. Pick three." Never mind
>> > whether it's true, it's a very good sell. It's also very heavily
>> influenced
>> > from...
>> >
>> > - Sqlite: "Small. Fast. Reliable. Choose any three." There is a trend
>> > emerging here. Three qualities, suggesting no compromise.
>> >
>> > - PouchDB: "The Database that Syncs!"
>> >
>> > - Postgresql: "The world's most advanced open source database."
>> > Descriptive, literal, boastful but not cute. No attempt at rythm nor
>> puns.
>> >
>> > - Cassandra: None. Just a lot of text.
>> >
>> > - Django: "The Web framework for perfectionists with deadlines." I've
>> > always loved this one. Right amount of boast, right amount of cheeky.
>> But
>> > above all, clear message.
>> >
>> > - Ruby on Rails: "Web development that doesn't hurt". Not really a
>> tagline
>> > at the level of the logo, but it's been on their page forever. It also
>> > communicates a clear message.
>> >
>> > Describing what the product does is important, but it's also important
>> to
>> > say what the project does that other, similar projects don't do, or
>> don't
>> > don't do as well. Sqlite goes for small, fast, reliable versus Postgres,
>> > which goes for "advanced" (ie more features). PouchDB syncs( (with
>> > CouchDB), and both Django and RoR are about developers' good feels. The
>> > emotional side is explained via light humour, as in the "pick three"
>> > reversal on the commonplace "pick two" joke, or the exclamation point at
>> > the end of "syncs!"
>> >
>> > I thought there were three qualities that CouchDB that deservied
>> > highlighting:
>> >
>> > - syncing, which is central to the couchdb story, and could be claimed
>> to
>> > be "what we do better than anyone else".
>> > - sharding, which is central to 2.0, our new thing we want to highlight.
>> > - REST and HTTP, which is the uniform API for accessing our databases
>> > locally or remotely, and defines the project.
>> >
>> > There were two ways of combining these qualities in a sentence.
>> >
>> > One, taking the descriptive route:
>> >
>> > "The syncing, sharding database that speaks Web".
>> >
>> > The second, taking the more oblique route:
>> >
>> > "Sync. Shard. Rest." or "Sync. Shard. REST."
>> >
>> > The first one is good for a webpage, but not necessarily to accompany a
>> > logo everywhere a logo can go. I'm thinking of merchandise and gear, but
>> > also of logo buttons on some other projects' pages.
>> >
>> > The second, shorter one is best for those secondary uses, so that's the
>> > one I'm proposing.
>> >
>> > I propose "Rest" with normal text capitalisation, avoiding all caps,
>> > because people who understand what REST it will get it, and people who
>> > don't will still get the "resting" bit. It's not worth it to break the
>> flow
>> > of the sentence in order to emphasise the initialism.
>> >
>> > Regards,
>> >
>> > Javier Candeira
>> >
>>
>
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Nick Pavlica <li...@gmail.com>.
Javier, sorry you're logo didn't come together.-- Nick
On Sun, Apr 5, 2015 at 6:24 PM Javier Candeira <ja...@candeira.com> wrote:
> And I give up on the logo image.
>
> I like the current one a lot. However, I was persuaded that the male
> reclined figure was problematic, both because of gender and of posture.
> Therefore, I tried to erase him and substitute in the silhouette of a
> toddler, which is both genderless and suggests ease of operation. I have
> failed at producing anything good, so I won't submit any of my tries.
>
> See you at the voting,
>
> J
>
> On Sun, Apr 5, 2015 at 5:22 PM, Javier Candeira <ja...@candeira.com>
> wrote:
>
> > I too have a logo and tagline proposal.
> >
> > I'd like to submit them separately, because I think the tagline could
> (and
> > indeed should) be changed separately from the logo, so it's possible that
> > people might want to use someone's new logo and my new tagline, and
> > vice-versa.
> >
> > I'm submitting the tagline in this message, and the logo in an upcoming
> > message.
> >
> >
> > ## Suggested tagline:
> >
> > "Sync. Shard. Rest."
> >
> > It's short and memorable in the literal sense (easy to remember as-is,
> > without misquoting).
> >
> > It explains the threee main qualities of CouchDB (it syncs, it shards
> > since 2.0, and it is accessed via HTTP verbs).
> >
> > It also has a connection with the previous tagline, "Relax", through the
> > ambiguity of "Rest/REST", and with the "Couch" name.
> >
> >
> > ## Rationale for the change:
> >
> > First, "Relax" can mean anything and be about any product. It refers to
> > the name of the project (Couches are for sitting on, and relaxing on, but
> > databases?).
> >
> > Second, For a long time I thought CouchDB was a XML database related to
> > Relax NG: http://relaxng.org/.
> >
> > But, most especially, it doesn't address CouchDB's strenghts. The fact
> > that it's a DataBase is in the project's name. But how is it different
> from
> > other databases? What does "Relax" tell us about CouchDB in particular?
> >
> >
> > ## Rationale for the choice:
> >
> > Let's look at the taglines for some other DBs and Free Software projects:
> >
> > - MongoDB: "Agility, scalability, performance. Pick three." Never mind
> > whether it's true, it's a very good sell. It's also very heavily
> influenced
> > from...
> >
> > - Sqlite: "Small. Fast. Reliable. Choose any three." There is a trend
> > emerging here. Three qualities, suggesting no compromise.
> >
> > - PouchDB: "The Database that Syncs!"
> >
> > - Postgresql: "The world's most advanced open source database."
> > Descriptive, literal, boastful but not cute. No attempt at rythm nor
> puns.
> >
> > - Cassandra: None. Just a lot of text.
> >
> > - Django: "The Web framework for perfectionists with deadlines." I've
> > always loved this one. Right amount of boast, right amount of cheeky. But
> > above all, clear message.
> >
> > - Ruby on Rails: "Web development that doesn't hurt". Not really a
> tagline
> > at the level of the logo, but it's been on their page forever. It also
> > communicates a clear message.
> >
> > Describing what the product does is important, but it's also important to
> > say what the project does that other, similar projects don't do, or don't
> > don't do as well. Sqlite goes for small, fast, reliable versus Postgres,
> > which goes for "advanced" (ie more features). PouchDB syncs( (with
> > CouchDB), and both Django and RoR are about developers' good feels. The
> > emotional side is explained via light humour, as in the "pick three"
> > reversal on the commonplace "pick two" joke, or the exclamation point at
> > the end of "syncs!"
> >
> > I thought there were three qualities that CouchDB that deservied
> > highlighting:
> >
> > - syncing, which is central to the couchdb story, and could be claimed to
> > be "what we do better than anyone else".
> > - sharding, which is central to 2.0, our new thing we want to highlight.
> > - REST and HTTP, which is the uniform API for accessing our databases
> > locally or remotely, and defines the project.
> >
> > There were two ways of combining these qualities in a sentence.
> >
> > One, taking the descriptive route:
> >
> > "The syncing, sharding database that speaks Web".
> >
> > The second, taking the more oblique route:
> >
> > "Sync. Shard. Rest." or "Sync. Shard. REST."
> >
> > The first one is good for a webpage, but not necessarily to accompany a
> > logo everywhere a logo can go. I'm thinking of merchandise and gear, but
> > also of logo buttons on some other projects' pages.
> >
> > The second, shorter one is best for those secondary uses, so that's the
> > one I'm proposing.
> >
> > I propose "Rest" with normal text capitalisation, avoiding all caps,
> > because people who understand what REST it will get it, and people who
> > don't will still get the "resting" bit. It's not worth it to break the
> flow
> > of the sentence in order to emphasise the initialism.
> >
> > Regards,
> >
> > Javier Candeira
> >
>
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Johs Ensby <jo...@b2w.com>.
Javier,
very elegant!
Would work very well with the old logo and any sofa logo by carrying relax over to rest.
The double meaning of "rest” as the concluding word is a catch in itself.
Johs
> On 06 Apr 2015, at 02:22, Javier Candeira <ja...@candeira.com> wrote:
>
>> "Sync. Shard. Rest."
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Javier Candeira <ja...@candeira.com>.
And I give up on the logo image.
I like the current one a lot. However, I was persuaded that the male
reclined figure was problematic, both because of gender and of posture.
Therefore, I tried to erase him and substitute in the silhouette of a
toddler, which is both genderless and suggests ease of operation. I have
failed at producing anything good, so I won't submit any of my tries.
See you at the voting,
J
On Sun, Apr 5, 2015 at 5:22 PM, Javier Candeira <ja...@candeira.com> wrote:
> I too have a logo and tagline proposal.
>
> I'd like to submit them separately, because I think the tagline could (and
> indeed should) be changed separately from the logo, so it's possible that
> people might want to use someone's new logo and my new tagline, and
> vice-versa.
>
> I'm submitting the tagline in this message, and the logo in an upcoming
> message.
>
>
> ## Suggested tagline:
>
> "Sync. Shard. Rest."
>
> It's short and memorable in the literal sense (easy to remember as-is,
> without misquoting).
>
> It explains the threee main qualities of CouchDB (it syncs, it shards
> since 2.0, and it is accessed via HTTP verbs).
>
> It also has a connection with the previous tagline, "Relax", through the
> ambiguity of "Rest/REST", and with the "Couch" name.
>
>
> ## Rationale for the change:
>
> First, "Relax" can mean anything and be about any product. It refers to
> the name of the project (Couches are for sitting on, and relaxing on, but
> databases?).
>
> Second, For a long time I thought CouchDB was a XML database related to
> Relax NG: http://relaxng.org/.
>
> But, most especially, it doesn't address CouchDB's strenghts. The fact
> that it's a DataBase is in the project's name. But how is it different from
> other databases? What does "Relax" tell us about CouchDB in particular?
>
>
> ## Rationale for the choice:
>
> Let's look at the taglines for some other DBs and Free Software projects:
>
> - MongoDB: "Agility, scalability, performance. Pick three." Never mind
> whether it's true, it's a very good sell. It's also very heavily influenced
> from...
>
> - Sqlite: "Small. Fast. Reliable. Choose any three." There is a trend
> emerging here. Three qualities, suggesting no compromise.
>
> - PouchDB: "The Database that Syncs!"
>
> - Postgresql: "The world's most advanced open source database."
> Descriptive, literal, boastful but not cute. No attempt at rythm nor puns.
>
> - Cassandra: None. Just a lot of text.
>
> - Django: "The Web framework for perfectionists with deadlines." I've
> always loved this one. Right amount of boast, right amount of cheeky. But
> above all, clear message.
>
> - Ruby on Rails: "Web development that doesn't hurt". Not really a tagline
> at the level of the logo, but it's been on their page forever. It also
> communicates a clear message.
>
> Describing what the product does is important, but it's also important to
> say what the project does that other, similar projects don't do, or don't
> don't do as well. Sqlite goes for small, fast, reliable versus Postgres,
> which goes for "advanced" (ie more features). PouchDB syncs( (with
> CouchDB), and both Django and RoR are about developers' good feels. The
> emotional side is explained via light humour, as in the "pick three"
> reversal on the commonplace "pick two" joke, or the exclamation point at
> the end of "syncs!"
>
> I thought there were three qualities that CouchDB that deservied
> highlighting:
>
> - syncing, which is central to the couchdb story, and could be claimed to
> be "what we do better than anyone else".
> - sharding, which is central to 2.0, our new thing we want to highlight.
> - REST and HTTP, which is the uniform API for accessing our databases
> locally or remotely, and defines the project.
>
> There were two ways of combining these qualities in a sentence.
>
> One, taking the descriptive route:
>
> "The syncing, sharding database that speaks Web".
>
> The second, taking the more oblique route:
>
> "Sync. Shard. Rest." or "Sync. Shard. REST."
>
> The first one is good for a webpage, but not necessarily to accompany a
> logo everywhere a logo can go. I'm thinking of merchandise and gear, but
> also of logo buttons on some other projects' pages.
>
> The second, shorter one is best for those secondary uses, so that's the
> one I'm proposing.
>
> I propose "Rest" with normal text capitalisation, avoiding all caps,
> because people who understand what REST it will get it, and people who
> don't will still get the "resting" bit. It's not worth it to break the flow
> of the sentence in order to emphasise the initialism.
>
> Regards,
>
> Javier Candeira
>
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Andy Wenk <an...@apache.org>.
On 6 April 2015 at 18:43, Javier Candeira <ja...@candeira.com> wrote:
> Yes, that's the wink to the audience. It reads both as:
>
> "Sync, Shard, while resting because it's so easy"
>
> and
>
> "Sync, Shard, and do it using HTTP verbs".
>
> I mean, I like it, but I'm biased. Hope other people like it too.
>
> J
>
I understand this now - thanks Alex and Javier. I hope others understand
the idea also ;-)
> On Mon, Apr 6, 2015 at 4:38 PM, Andy Wenk <an...@apache.org> wrote:
>
> > On 6 April 2015 at 16:29, Alexander Shorin <kx...@gmail.com> wrote:
> >
> > > On Mon, Apr 6, 2015 at 5:25 PM, Andy Wenk <an...@apache.org> wrote:
> > > > The only problem I have here ist, that "Sync" and "Shard" are each a
> > verb
> > > > and "Rest" is the description of an architecture CouchDB is built
> upon.
> > > So
> > > > it reads like
> > > >
> > > > "do, do, is"
> > > >
> > > > I would prefer to have sth. like
> > > >
> > > > "do, do, do"
> > >
> > > Rest is both a verb and noun, depending on how you read it. That's a
> > trick.
> > >
> >
> > But I personally do not read it as a verb ;-) And I am not aware that
> > "rest" is an english verb as it is meant here. Or do you mean the word
> rest
> > as: "take a rest, take a break, relax." ?
> >
> >
> > --
> > Andy Wenk
> > Hamburg - Germany
> > RockIt!
> >
> > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >
> > https://people.apache.org/keys/committer/andywenk.asc
> >
>
--
Andy Wenk
Hamburg - Germany
RockIt!
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Javier Candeira <ja...@candeira.com>.
Yes, that's the wink to the audience. It reads both as:
"Sync, Shard, while resting because it's so easy"
and
"Sync, Shard, and do it using HTTP verbs".
I mean, I like it, but I'm biased. Hope other people like it too.
J
On Mon, Apr 6, 2015 at 4:38 PM, Andy Wenk <an...@apache.org> wrote:
> On 6 April 2015 at 16:29, Alexander Shorin <kx...@gmail.com> wrote:
>
> > On Mon, Apr 6, 2015 at 5:25 PM, Andy Wenk <an...@apache.org> wrote:
> > > The only problem I have here ist, that "Sync" and "Shard" are each a
> verb
> > > and "Rest" is the description of an architecture CouchDB is built upon.
> > So
> > > it reads like
> > >
> > > "do, do, is"
> > >
> > > I would prefer to have sth. like
> > >
> > > "do, do, do"
> >
> > Rest is both a verb and noun, depending on how you read it. That's a
> trick.
> >
>
> But I personally do not read it as a verb ;-) And I am not aware that
> "rest" is an english verb as it is meant here. Or do you mean the word rest
> as: "take a rest, take a break, relax." ?
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> https://people.apache.org/keys/committer/andywenk.asc
>
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Andy Wenk <an...@apache.org>.
On 6 April 2015 at 16:29, Alexander Shorin <kx...@gmail.com> wrote:
> On Mon, Apr 6, 2015 at 5:25 PM, Andy Wenk <an...@apache.org> wrote:
> > The only problem I have here ist, that "Sync" and "Shard" are each a verb
> > and "Rest" is the description of an architecture CouchDB is built upon.
> So
> > it reads like
> >
> > "do, do, is"
> >
> > I would prefer to have sth. like
> >
> > "do, do, do"
>
> Rest is both a verb and noun, depending on how you read it. That's a trick.
>
But I personally do not read it as a verb ;-) And I am not aware that
"rest" is an english verb as it is meant here. Or do you mean the word rest
as: "take a rest, take a break, relax." ?
--
Andy Wenk
Hamburg - Germany
RockIt!
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Alexander Shorin <kx...@gmail.com>.
On Mon, Apr 6, 2015 at 5:25 PM, Andy Wenk <an...@apache.org> wrote:
> The only problem I have here ist, that "Sync" and "Shard" are each a verb
> and "Rest" is the description of an architecture CouchDB is built upon. So
> it reads like
>
> "do, do, is"
>
> I would prefer to have sth. like
>
> "do, do, do"
Rest is both a verb and noun, depending on how you read it. That's a trick.
--
,,,^..^,,,
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Andy Wenk <an...@apache.org>.
I do like the idea of
"Sync. Shard. Rest."
The only problem I have here ist, that "Sync" and "Shard" are each a verb
and "Rest" is the description of an architecture CouchDB is built upon. So
it reads like
"do, do, is"
I would prefer to have sth. like
"do, do, do"
or
"is, is, is"
But again, I like the idea to create a short tagline.
Cheers
Andy
P.S.: PostgreSQL - even though it is true for RDBMS, I always thought the
tagline is stupid and does not say anything ;-)
On 5 April 2015 at 17:29, Alexander Shorin <kx...@gmail.com> wrote:
> On Sun, Apr 5, 2015 at 6:22 PM, Javier Candeira <ja...@candeira.com>
> wrote:
> > "Sync. Shard. Rest."
>
> Good one! Love it. Rationale is good as well. Look forward for a logo (:
>
> --
> ,,,^..^,,,
>
--
Andy Wenk
Hamburg - Germany
RockIt!
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Alexander Shorin <kx...@gmail.com>.
On Sun, Apr 5, 2015 at 6:22 PM, Javier Candeira <ja...@candeira.com> wrote:
> "Sync. Shard. Rest."
Good one! Love it. Rationale is good as well. Look forward for a logo (:
--
,,,^..^,,,
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Javier Candeira <ja...@candeira.com>.
I too have a logo and tagline proposal.
I'd like to submit them separately, because I think the tagline could (and
indeed should) be changed separately from the logo, so it's possible that
people might want to use someone's new logo and my new tagline, and
vice-versa.
I'm submitting the tagline in this message, and the logo in an upcoming
message.
## Suggested tagline:
"Sync. Shard. Rest."
It's short and memorable in the literal sense (easy to remember as-is,
without misquoting).
It explains the threee main qualities of CouchDB (it syncs, it shards since
2.0, and it is accessed via HTTP verbs).
It also has a connection with the previous tagline, "Relax", through the
ambiguity of "Rest/REST", and with the "Couch" name.
## Rationale for the change:
First, "Relax" can mean anything and be about any product. It refers to the
name of the project (Couches are for sitting on, and relaxing on, but
databases?).
Second, For a long time I thought CouchDB was a XML database related to
Relax NG: http://relaxng.org/.
But, most especially, it doesn't address CouchDB's strenghts. The fact that
it's a DataBase is in the project's name. But how is it different from
other databases? What does "Relax" tell us about CouchDB in particular?
## Rationale for the choice:
Let's look at the taglines for some other DBs and Free Software projects:
- MongoDB: "Agility, scalability, performance. Pick three." Never mind
whether it's true, it's a very good sell. It's also very heavily influenced
from...
- Sqlite: "Small. Fast. Reliable. Choose any three." There is a trend
emerging here. Three qualities, suggesting no compromise.
- PouchDB: "The Database that Syncs!"
- Postgresql: "The world's most advanced open source database."
Descriptive, literal, boastful but not cute. No attempt at rythm nor puns.
- Cassandra: None. Just a lot of text.
- Django: "The Web framework for perfectionists with deadlines." I've
always loved this one. Right amount of boast, right amount of cheeky. But
above all, clear message.
- Ruby on Rails: "Web development that doesn't hurt". Not really a tagline
at the level of the logo, but it's been on their page forever. It also
communicates a clear message.
Describing what the product does is important, but it's also important to
say what the project does that other, similar projects don't do, or don't
don't do as well. Sqlite goes for small, fast, reliable versus Postgres,
which goes for "advanced" (ie more features). PouchDB syncs( (with
CouchDB), and both Django and RoR are about developers' good feels. The
emotional side is explained via light humour, as in the "pick three"
reversal on the commonplace "pick two" joke, or the exclamation point at
the end of "syncs!"
I thought there were three qualities that CouchDB that deservied
highlighting:
- syncing, which is central to the couchdb story, and could be claimed to
be "what we do better than anyone else".
- sharding, which is central to 2.0, our new thing we want to highlight.
- REST and HTTP, which is the uniform API for accessing our databases
locally or remotely, and defines the project.
There were two ways of combining these qualities in a sentence.
One, taking the descriptive route:
"The syncing, sharding database that speaks Web".
The second, taking the more oblique route:
"Sync. Shard. Rest." or "Sync. Shard. REST."
The first one is good for a webpage, but not necessarily to accompany a
logo everywhere a logo can go. I'm thinking of merchandise and gear, but
also of logo buttons on some other projects' pages.
The second, shorter one is best for those secondary uses, so that's the one
I'm proposing.
I propose "Rest" with normal text capitalisation, avoiding all caps,
because people who understand what REST it will get it, and people who
don't will still get the "resting" bit. It's not worth it to break the flow
of the sentence in order to emphasise the initialism.
Regards,
Javier Candeira
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Nick Pavlica <li...@gmail.com>.
Hi Alexander,
You make a good point, and is something that I have spent many hours
thinking about. The reality is that these projects are so similar in name,
heritage, and scope that there will always be some overlap in their
identity without making some changes. One of the easy changes that could
be done to help separate the two identities would be to select a different
color pallet for the project. The most effective move to separate the
identities would be to change the name of the project, but i'm speculating
that wont happen. As you know, I'v submitted many design concepts, and in
my opinion they were unnecessarily complex trying to make too large of a
distinction between the two projects. In the end, this image, and many of
the other submissions that have made it to the finals list are all simply
red couches of varying shapes. From a design perspective, it's difficult,
if not impossible to create a design that's good on the web, mobile, print,
etc., is timeless, and doesn't share some commonality with a project that
is so similar. In fact, this is currently a problem with the existing logo
as mentioned before. With the image that I'm currently advocating, it
would be trivial to change the color at any time, use it in a positive or
negative color space, stack it, or anything else that the project would
like to do with it. The example PDF, just illustrates a few of the options
we have. I didn't include more because I don't want to overwhelm everyone
with options. From my perspective, the two logos are as distinct as they
can be given the current set of constraints, and following good design
practices.
Here is a link to a pdf with the same examples that I shared earlier with
the Couchbase logos added to it so that it's easier to directly compare and
contrast the two:
https://drive.google.com/file/d/0B1tDFdIIJePNQjhKcWhmV25IMU0/view?usp=sharing
Here is a link to an older comparison that I did with some earlier
submissions:
https://drive.google.com/file/d/0B1tDFdIIJePNQWU5MW1VZm4xb00/view?usp=sharing
This is definitely a unique design problem, and has been a joy to work on.
Hopefully, I've added some clarity from a designers perspective.
Best Regards!
-- Nick
On Thu, Apr 2, 2015 at 11:59 AM, Alexander Shorin <kx...@gmail.com> wrote:
> Hi Nick,
>
> Thank you for your effort and submissions. Unfortunately, this one is
> looks too similar to Couchbase logo. We already have confusion among
> the users which thinks that these projects are similar (actually, they
> don't) because of the name and if they will have similar logos that
> will only make things worse.
> --
> ,,,^..^,,,
>
>
> On Thu, Apr 2, 2015 at 8:38 PM, Nick Pavlica <li...@gmail.com> wrote:
> > Hi Robert,
> > Here is a link to my favorite submission that isn't on the list yet:
> >
> > https://drive.google.com/file/d/0B1tDFdIIJePNYlJUbFo4M2VBVXc/view
> >
> > I really like this image because it scales well on the web and in print.
> > It's distinctly different from other project logos in the "Couch" family,
> > and was developed with open source tools, and fonts. The simplicity of
> > this design accommodates a large number of design options that will make
> > it easy to evolve for many years to come, and is essentially timeless.
> The
> > linked pdf demonstrates just a small portion of this logos flexibility.
> As
> > with all of my submissions, they are based on SVG's that can be used to
> > produce a number of output formats making them easy to use. I hope this
> > submission will benefit the project and this redesign effort.
> >
> > Regards!
> > --Nick Pavlica
> >
> > On Wed, Apr 1, 2015 at 12:43 AM, Andy Wenk <an...@nms.de> wrote:
> >
> >> Robert,
> >>
> >> awesome "put together". Thanks so much!
> >>
> >> Cheers
> >>
> >> Andy
> >>
> >> On 29 March 2015 at 16:39, Robert Kowalski <ro...@kowalski.gd> wrote:
> >>
> >> > Hi list,
> >> >
> >> > as announced in [1] there will be a vote for a new logo for CouchDB
> >> > soon. I listed all submissions minus the ones that resulted in a 404.
> >> > I hope I did not forget anyone. If I have, and that might happen,
> >> > please add your links to this thread!
> >> >
> >> > Please refrain from commenting on the logos in this thread, it is just
> >> > for collecting the missing logos. If you want to provide feedback for
> >> > the logos, please do so on the thread for the logo on the marketing
> >> > list.
> >> >
> >> > If you are a fan of the old logo, don't worry, the old logo will also
> >> > be part of the vote.
> >> >
> >> > Paul Davis:
> >> > http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png
> >> >
> >> > Nick Pavlica:
> >> >
> >> >
> >>
> https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing
> >> >
> >> >
> >>
> https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing
> >> >
> >> >
> >>
> https://drive.google.com/file/d/0B1tDFdIIJePNMnA5bHBfOV80TU0/view?usp=sharing
> >> >
> >> > Brad Noble:
> >> >
> https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0
> >> >
> >> > Sean Barclay:
> >> > https://app.box.com/s/cko5yt2hqbcbejgu2qtl
> >> >
> >> > Constantin Angheloiu:
> >> >
> >> >
> >>
> https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing
> >> >
> >> > Old logo:
> >> >
> >>
> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
> >> >
> >> > If you are missing your logo for the upcoming vote, please reply to
> this
> >> > thread.
> >> >
> >> > Thank you <3
> >> >
> >> > [1]
> >> >
> >>
> http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E
> >> >
> >>
> >>
> >>
> >> --
> >> Andy Wenk
> >> Hamburg - Germany
> >> RockIt!
> >>
> >> http://www.couchdb-buch.de
> >> http://www.pg-praxisbuch.de
> >>
> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >>
> >> https://people.apache.org/keys/committer/andywenk.asc
> >>
>
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Alexander Shorin <kx...@gmail.com>.
Hi Nick,
Thank you for your effort and submissions. Unfortunately, this one is
looks too similar to Couchbase logo. We already have confusion among
the users which thinks that these projects are similar (actually, they
don't) because of the name and if they will have similar logos that
will only make things worse.
--
,,,^..^,,,
On Thu, Apr 2, 2015 at 8:38 PM, Nick Pavlica <li...@gmail.com> wrote:
> Hi Robert,
> Here is a link to my favorite submission that isn't on the list yet:
>
> https://drive.google.com/file/d/0B1tDFdIIJePNYlJUbFo4M2VBVXc/view
>
> I really like this image because it scales well on the web and in print.
> It's distinctly different from other project logos in the "Couch" family,
> and was developed with open source tools, and fonts. The simplicity of
> this design accommodates a large number of design options that will make
> it easy to evolve for many years to come, and is essentially timeless. The
> linked pdf demonstrates just a small portion of this logos flexibility. As
> with all of my submissions, they are based on SVG's that can be used to
> produce a number of output formats making them easy to use. I hope this
> submission will benefit the project and this redesign effort.
>
> Regards!
> --Nick Pavlica
>
> On Wed, Apr 1, 2015 at 12:43 AM, Andy Wenk <an...@nms.de> wrote:
>
>> Robert,
>>
>> awesome "put together". Thanks so much!
>>
>> Cheers
>>
>> Andy
>>
>> On 29 March 2015 at 16:39, Robert Kowalski <ro...@kowalski.gd> wrote:
>>
>> > Hi list,
>> >
>> > as announced in [1] there will be a vote for a new logo for CouchDB
>> > soon. I listed all submissions minus the ones that resulted in a 404.
>> > I hope I did not forget anyone. If I have, and that might happen,
>> > please add your links to this thread!
>> >
>> > Please refrain from commenting on the logos in this thread, it is just
>> > for collecting the missing logos. If you want to provide feedback for
>> > the logos, please do so on the thread for the logo on the marketing
>> > list.
>> >
>> > If you are a fan of the old logo, don't worry, the old logo will also
>> > be part of the vote.
>> >
>> > Paul Davis:
>> > http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png
>> >
>> > Nick Pavlica:
>> >
>> >
>> https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing
>> >
>> >
>> https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing
>> >
>> >
>> https://drive.google.com/file/d/0B1tDFdIIJePNMnA5bHBfOV80TU0/view?usp=sharing
>> >
>> > Brad Noble:
>> > https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0
>> >
>> > Sean Barclay:
>> > https://app.box.com/s/cko5yt2hqbcbejgu2qtl
>> >
>> > Constantin Angheloiu:
>> >
>> >
>> https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing
>> >
>> > Old logo:
>> >
>> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
>> >
>> > If you are missing your logo for the upcoming vote, please reply to this
>> > thread.
>> >
>> > Thank you <3
>> >
>> > [1]
>> >
>> http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E
>> >
>>
>>
>>
>> --
>> Andy Wenk
>> Hamburg - Germany
>> RockIt!
>>
>> http://www.couchdb-buch.de
>> http://www.pg-praxisbuch.de
>>
>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>
>> https://people.apache.org/keys/committer/andywenk.asc
>>
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Nick Pavlica <li...@gmail.com>.
Hi Robert,
Here is a link to my favorite submission that isn't on the list yet:
https://drive.google.com/file/d/0B1tDFdIIJePNYlJUbFo4M2VBVXc/view
I really like this image because it scales well on the web and in print.
It's distinctly different from other project logos in the "Couch" family,
and was developed with open source tools, and fonts. The simplicity of
this design accommodates a large number of design options that will make
it easy to evolve for many years to come, and is essentially timeless. The
linked pdf demonstrates just a small portion of this logos flexibility. As
with all of my submissions, they are based on SVG's that can be used to
produce a number of output formats making them easy to use. I hope this
submission will benefit the project and this redesign effort.
Regards!
--Nick Pavlica
On Wed, Apr 1, 2015 at 12:43 AM, Andy Wenk <an...@nms.de> wrote:
> Robert,
>
> awesome "put together". Thanks so much!
>
> Cheers
>
> Andy
>
> On 29 March 2015 at 16:39, Robert Kowalski <ro...@kowalski.gd> wrote:
>
> > Hi list,
> >
> > as announced in [1] there will be a vote for a new logo for CouchDB
> > soon. I listed all submissions minus the ones that resulted in a 404.
> > I hope I did not forget anyone. If I have, and that might happen,
> > please add your links to this thread!
> >
> > Please refrain from commenting on the logos in this thread, it is just
> > for collecting the missing logos. If you want to provide feedback for
> > the logos, please do so on the thread for the logo on the marketing
> > list.
> >
> > If you are a fan of the old logo, don't worry, the old logo will also
> > be part of the vote.
> >
> > Paul Davis:
> > http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png
> >
> > Nick Pavlica:
> >
> >
> https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing
> >
> >
> https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing
> >
> >
> https://drive.google.com/file/d/0B1tDFdIIJePNMnA5bHBfOV80TU0/view?usp=sharing
> >
> > Brad Noble:
> > https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0
> >
> > Sean Barclay:
> > https://app.box.com/s/cko5yt2hqbcbejgu2qtl
> >
> > Constantin Angheloiu:
> >
> >
> https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing
> >
> > Old logo:
> >
> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
> >
> > If you are missing your logo for the upcoming vote, please reply to this
> > thread.
> >
> > Thank you <3
> >
> > [1]
> >
> http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E
> >
>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> http://www.couchdb-buch.de
> http://www.pg-praxisbuch.de
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> https://people.apache.org/keys/committer/andywenk.asc
>
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Andy Wenk <an...@nms.de>.
Robert,
awesome "put together". Thanks so much!
Cheers
Andy
On 29 March 2015 at 16:39, Robert Kowalski <ro...@kowalski.gd> wrote:
> Hi list,
>
> as announced in [1] there will be a vote for a new logo for CouchDB
> soon. I listed all submissions minus the ones that resulted in a 404.
> I hope I did not forget anyone. If I have, and that might happen,
> please add your links to this thread!
>
> Please refrain from commenting on the logos in this thread, it is just
> for collecting the missing logos. If you want to provide feedback for
> the logos, please do so on the thread for the logo on the marketing
> list.
>
> If you are a fan of the old logo, don't worry, the old logo will also
> be part of the vote.
>
> Paul Davis:
> http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png
>
> Nick Pavlica:
>
> https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing
>
> https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing
>
> https://drive.google.com/file/d/0B1tDFdIIJePNMnA5bHBfOV80TU0/view?usp=sharing
>
> Brad Noble:
> https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0
>
> Sean Barclay:
> https://app.box.com/s/cko5yt2hqbcbejgu2qtl
>
> Constantin Angheloiu:
>
> https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing
>
> Old logo:
> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
>
> If you are missing your logo for the upcoming vote, please reply to this
> thread.
>
> Thank you <3
>
> [1]
> http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E
>
--
Andy Wenk
Hamburg - Germany
RockIt!
http://www.couchdb-buch.de
http://www.pg-praxisbuch.de
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc
Re: [NOTICE] Submissions for the new CouchDB logo are open
Posted by Andy Wenk <an...@nms.de>.
Robert,
awesome "put together". Thanks so much!
Cheers
Andy
On 29 March 2015 at 16:39, Robert Kowalski <ro...@kowalski.gd> wrote:
> Hi list,
>
> as announced in [1] there will be a vote for a new logo for CouchDB
> soon. I listed all submissions minus the ones that resulted in a 404.
> I hope I did not forget anyone. If I have, and that might happen,
> please add your links to this thread!
>
> Please refrain from commenting on the logos in this thread, it is just
> for collecting the missing logos. If you want to provide feedback for
> the logos, please do so on the thread for the logo on the marketing
> list.
>
> If you are a fan of the old logo, don't worry, the old logo will also
> be part of the vote.
>
> Paul Davis:
> http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png
>
> Nick Pavlica:
>
> https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing
>
> https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing
>
> https://drive.google.com/file/d/0B1tDFdIIJePNMnA5bHBfOV80TU0/view?usp=sharing
>
> Brad Noble:
> https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0
>
> Sean Barclay:
> https://app.box.com/s/cko5yt2hqbcbejgu2qtl
>
> Constantin Angheloiu:
>
> https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing
>
> Old logo:
> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
>
> If you are missing your logo for the upcoming vote, please reply to this
> thread.
>
> Thank you <3
>
> [1]
> http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E
>
--
Andy Wenk
Hamburg - Germany
RockIt!
http://www.couchdb-buch.de
http://www.pg-praxisbuch.de
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc