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Posted to mapreduce-issues@hadoop.apache.org by "Milind Bhandarkar (JIRA)" <ji...@apache.org> on 2012/07/19 06:05:34 UTC
[jira] [Created] (MAPREDUCE-4459) Allow ad-placement on the
JobTracker /RM UI
Milind Bhandarkar created MAPREDUCE-4459:
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Summary: Allow ad-placement on the JobTracker /RM UI
Key: MAPREDUCE-4459
URL: https://issues.apache.org/jira/browse/MAPREDUCE-4459
Project: Hadoop Map/Reduce
Issue Type: Improvement
Components: mr-am
Affects Versions: 2.0.0-alpha
Environment: all, especially private clusters
Reporter: Milind Bhandarkar
Priority: Minor
A lot of Hadoop map-reduce users spend a lot of time staring at the jobtracker webUI to check if their job has been scheduled, and checking the progress. An easy way to monetize these eyeballs is to allow ad-placement on this page. This will attract public-cloud IaaS companies such as AWS, Google Compute Engine, Microsoft Azure etc to place ads on that page, such as "Waiting for your job to be scheduled on your company's Hadoop cluster ? You can create your own cluster and run your jobs fast, without waiting".
This will allow major Hadoop installations to offload some of their load to public IaaS clouds, and in addition, create an ad-revenue source for themselves.
And not only that, based on the demographic (mostly male, mostly starved of all the real-world fun) of users of these Hadoop clusters, there could be very targeted ads to be placed on this page.
(Please consider this as an extension to HADOOP-8607).
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[jira] [Commented] (MAPREDUCE-4459) Allow ad-placement on the
JobTracker /RM UI
Posted by "Steve Loughran (JIRA)" <ji...@apache.org>.
[ https://issues.apache.org/jira/browse/MAPREDUCE-4459?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13419406#comment-13419406 ]
Steve Loughran commented on MAPREDUCE-4459:
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This would be supported by hardware vendors, as the 'hadoop appliances' could have built in adverts showing what expansion options there were
"Make your runs 20% faster by adding 4 SFF hard disks/server -special offer this week"
This would require publishing anonymised cluster and usage information to the advertisers. I believe facebook could provide this service, again providing extra revenue options for the Hadoop ecosystem.
> Allow ad-placement on the JobTracker /RM UI
> -------------------------------------------
>
> Key: MAPREDUCE-4459
> URL: https://issues.apache.org/jira/browse/MAPREDUCE-4459
> Project: Hadoop Map/Reduce
> Issue Type: Improvement
> Components: mr-am
> Affects Versions: 2.0.0-alpha
> Environment: all, especially private clusters
> Reporter: Milind Bhandarkar
> Priority: Minor
>
> A lot of Hadoop map-reduce users spend a lot of time staring at the jobtracker webUI to check if their job has been scheduled, and checking the progress. An easy way to monetize these eyeballs is to allow ad-placement on this page. This will attract public-cloud IaaS companies such as AWS, Google Compute Engine, Microsoft Azure etc to place ads on that page, such as "Waiting for your job to be scheduled on your company's Hadoop cluster ? You can create your own cluster and run your jobs fast, without waiting".
> This will allow major Hadoop installations to offload some of their load to public IaaS clouds, and in addition, create an ad-revenue source for themselves.
> And not only that, based on the demographic (mostly male, mostly starved of all the real-world fun) of users of these Hadoop clusters, there could be very targeted ads to be placed on this page.
> (Please consider this as an extension to HADOOP-8607).
--
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