svn commit: r838271 - in /websites/staging/openofficeorg/trunk/content: ./ openofficeorg/orientation/intro-marketing.html

[bu...@apache.org]

Author: buildbot
Date: Tue Nov 13 21:00:33 2012
New Revision: 838271

Log:
Staging update by buildbot for openofficeorg

Modified:
    websites/staging/openofficeorg/trunk/content/   (props changed)
    websites/staging/openofficeorg/trunk/content/openofficeorg/orientation/intro-marketing.html

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Modified: websites/staging/openofficeorg/trunk/content/openofficeorg/orientation/intro-marketing.html
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--- websites/staging/openofficeorg/trunk/content/openofficeorg/orientation/intro-marketing.html (original)
+++ websites/staging/openofficeorg/trunk/content/openofficeorg/orientation/intro-marketing.html Tue Nov 13 21:00:33 2012
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 <meta name="google-site-verification" content="wIHUbgA-JO5PaJHpR5jeI8N9E2y2iF94o4oUwpaAdk8" />
 <link href="/openofficeorg/css/ooo.css" rel="stylesheet" type="text/css">
 
-<title>Introduction to Marketing
</title>
+<title>Introduction to Marketing</title>
 <meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
 
 <script type="text/javascript">
@@ -96,8 +96,49 @@
   </div>
   <div id="contenta">
   
-    <h1 class="title">Introduction to Marketing
</h1>
-    
+    <h1 class="title">Introduction to Marketing</h1>
+    <p>In this orientation module you will be introduced to Marketing within the Apache OpenOffice community. <br />
+You will learn about many of the ways in which we can do marketing, as well as some of the constraints we must 
+keep in mind as a non-profit organization.  After completion of this module you should be prepared to jump in and
+assist with ongoing marketing activities.</p>
+<p>To complete this modules you will need to read the following material along with associated links.  There are 
+some questions offered for you to reflect upon, but no written responses are required.</p>
+<p>Note:  You may want to first review the <a href="http://incubator.apache.org/openofficeorg/orientation/index.html">Level 1 and Level 2 Orientation Modules</a>.</p>
+<p>Also, please subscribe to the project's <a href="http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list">Marketing Mailing List</a>, 
+and then <a href="mailto:dev@openoffice.apache.org?subject=Starting Intro to Marketing Module">send a note</a> to introduce yourself.</p>
+<h2 id="what-is-marketing">What is Marketing?</h2>
+<p>http://heidicohen.com/marketing-definition/</p>
+<h2 id="brand-and-trademark">Brand and Trademark</h2>
+<p>https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Style+Guide</p>
+<p>http://incubator.apache.org/openofficeorg/trademarks.html</p>
+<p>http://www.apache.org/foundation/marks/</p>
+<h2 id="tools-for-communications">Tools for Communications</h2>
+<ul>
+<li>Mailing Lists</li>
+<li>Website</li>
+<li>Events</li>
+<li>Project Blog</li>
+<li>Social Networking</li>
+<li>Word of Mouth</li>
+<li>The Press</li>
+<li>Surveys</li>
+</ul>
+<h2 id="tools-for-data-gathering">Tools for Data Gathering</h2>
+<ul>
+<li>Mailing lists</li>
+<li>Press</li>
+<li>Surveys</li>
+</ul>
+<h2 id="marketing-collateral">Marketing Collateral</h2>
+<h2 id="marketing-in-a-non-profit-organization">Marketing in a Non-Profit Organization</h2>
+<ul>
+<li>Honesty</li>
+<li>Public Good</li>
+<li>Focus on our strengths, not on others' weaknesses</li>
+<li>Marketing != Competing against</li>
+</ul>
+<p>Congratulations!  You have completed this Module.  Please send a note to <a href="mailto:marketing@openoffice.apache.org?subject=Completed Infrastructure Module">marketing@openoffice.apache.org</a> so 
+we all know you have completed this level.   This is also a good opportunity to send along any feedback or questions you might have on this Orientation Module.</p>
   </div>
 
   <div id="footera">