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Posted to marketing@openoffice.apache.org by Donald Harbison <dp...@gmail.com> on 2012/04/17 17:37:58 UTC

[DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

I think it might be useful to consolidate some of what I've seen popping up
on various threads regarding the importance of active and ongoing
communication of our project.
If we can coalesce on a common set of objectives, our individual voice will
help weave the overall story for folks. I'm starting this discussion on
ooo-marketing for now, but we may want to move it to ooo-dev shortly,
depending on how this shakes out.

Objectives:

   1. *Speak to end users *of OpenOffice 3.x, encourage them to download
   and install Apache OpenOffice 3.4. Explain what's new at Apache, and invite
   folks to come learn and participate in a range of capacities.
   2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4 Beta'
   elements. Consolidate a 'Getting Started as a Developer' wiki page(s)
   3. *Speak to ICT Leaders in business, government and education
sectors* confused
   and unsure of the future of OpenOffice since Oracle left the business.

Tactics:

   - I volunteer to draft the Announcement post and review with folks on
   list a post for the project blog, unless someone else is dying to get it
   rolling first. We're seeing the endgame for the 3.4 release, so it's
   definitely time to get this together and ready to publish. Timing of
   publication should be coordinated with ooo-dev and infra folks so that we
   are assured of sufficient download capacity. We also want to have Hagar and
   others in the fora profiled so that end users know where to go with
   questions.
   - Who wants to volunteer to do a post 'speaking to developers'?  Drew, I
   saw you thinking in this direction, for example.
   - Louis, do you want to tackle a post on 'speaking to ICT leaders...'? I
   think this is an opportunity to broker the conversation between the
   sponsors and the service / support providers.
   - Interviews(!) ...yes, many thought these would be good to do for a
   variety of reasons. Dave the Wave Fisher, is reviewing my interview of him
   and getting it approved by his management for publication. The idea here
   was to use the project blog for short profiles introducing folks to
   folks....Let's get back to this... please. May I suggest that someone
   volunteer to interview:
      - Drew
      - Kay
      - Juergen
      - Others...
   - Mentor blogging. Ross and other ASF leaders have their blogs. Given
   the adventure we've been having moving OpenOffice into Apache starting last
   summer, I think there's plenty of material to illustrate the Apache Way
   with the way we've been progressing despite some signficant challenges.
   - Social media -- primarily twitter feeds to amplify the posts when they
   happen with #openoffice, and #apache hashtags.

I'm sure folks have other ideas, so please add them to this discussion.
Let's also use the Marketing Planning wiki to capture the work planning and
drafting here *http://s.apache.org/82x*

Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by drew <dr...@baseanswers.com>.
On Tue, 2012-04-17 at 11:37 -0400, Donald Harbison wrote:
> I think it might be useful to consolidate some of what I've seen popping up
> on various threads regarding the importance of active and ongoing
> communication of our project.
> If we can coalesce on a common set of objectives, our individual voice will
> help weave the overall story for folks. I'm starting this discussion on
> ooo-marketing for now, but we may want to move it to ooo-dev shortly,
> depending on how this shakes out.
> 
> Objectives:
> 
>    1. *Speak to end users *of OpenOffice 3.x, encourage them to download
>    and install Apache OpenOffice 3.4. Explain what's new at Apache, and invite
>    folks to come learn and participate in a range of capacities.
>    2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4 Beta'
>    elements. Consolidate a 'Getting Started as a Developer' wiki page(s)
>    3. *Speak to ICT Leaders in business, government and education
> sectors* confused
>    and unsure of the future of OpenOffice since Oracle left the business.
> 
> Tactics:
> 
>    - I volunteer to draft the Announcement post and review with folks on
>    list a post for the project blog, unless someone else is dying to get it
>    rolling first. We're seeing the endgame for the 3.4 release, so it's
>    definitely time to get this together and ready to publish. Timing of
>    publication should be coordinated with ooo-dev and infra folks so that we
>    are assured of sufficient download capacity. We also want to have Hagar and
>    others in the fora profiled so that end users know where to go with
>    questions.
>    - Who wants to volunteer to do a post 'speaking to developers'?  Drew, I
>    saw you thinking in this direction, for example.

Howdy,

Yeah - a couple of ideas for subjects come to mind straight away. 

I am not doing development, so I can't replace articles coming from the
developers - but one of the ideas would be to pull together a synopsis
of the new tools environment. With the RC cycle starting I would be
surprised if for instance some folks wake up who may of filed a bug
report in the past, maybe even some light contributions beyond that, so
a post on what's changed in bugzilla, what happened to EIS maybe, what
to know about the new VCS.. I think most of this stuff is scattered
along the mailing lists and some wiki pages right now, so should be able
to get most of that together without being too much of a pest, though
would expect a few questions from me on the dev list as I go.

So, yes count on me for a blog post. I'll start work on it tonight.

//drew

>    - Louis, do you want to tackle a post on 'speaking to ICT leaders...'? I
>    think this is an opportunity to broker the conversation between the
>    sponsors and the service / support providers.
>    - Interviews(!) ...yes, many thought these would be good to do for a
>    variety of reasons. Dave the Wave Fisher, is reviewing my interview of him
>    and getting it approved by his management for publication. The idea here
>    was to use the project blog for short profiles introducing folks to
>    folks....Let's get back to this... please. May I suggest that someone
>    volunteer to interview:
>       - Drew
>       - Kay
>       - Juergen
>       - Others...
>    - Mentor blogging. Ross and other ASF leaders have their blogs. Given
>    the adventure we've been having moving OpenOffice into Apache starting last
>    summer, I think there's plenty of material to illustrate the Apache Way
>    with the way we've been progressing despite some signficant challenges.
>    - Social media -- primarily twitter feeds to amplify the posts when they
>    happen with #openoffice, and #apache hashtags.
> 
> I'm sure folks have other ideas, so please add them to this discussion.
> Let's also use the Marketing Planning wiki to capture the work planning and
> drafting here *http://s.apache.org/82x*



Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by Wolf Halton <wo...@gmail.com>.
I am +1 on the idea of an RC however have not finished breaking my copy on
linux.
What would derail the current master?
-Wolf

http://sourcefreedom.com
Apache developer:
wolfhalton@apache.org
On Apr 27, 2012 6:52 PM, "Ross Gardler" <rg...@opendirective.com> wrote:

> On 26 April 2012 18:19, Ross Gardler <rg...@opendirective.com> wrote:
> > I'm currently with my son at martial arts but started reviewing the
> release
> > before I came out. Will finish tonight. No blockers so far, about half
> way
> > through my review.
>
> I got unavoidably distracted (damned UK open standards consultation
> and over zealous activists) and never finished the revue.Sorry.
> However, I see Jim has provided the third +1 so i turned my attention
> to a second article, that has now been drafted and is with the press@
> team for review. As with the other one it's actually a post about the
> ASF that uses AOO as a case study hence press@ having it rather than
> this list.
>
> Assuming press@ are OK with them they will go out (not as press
> releases). Don is aware of them and will coordinate with Sally to get
> them released at the right time.
>
> Ross
>
>
> >
> > Sent from my mobile device, please forgive errors and brevity.
> >
> > On Apr 26, 2012 5:58 PM, "Donald Harbison" <dp...@gmail.com> wrote:
> >>
> >> On Wednesday, April 25, 2012, Ross Gardler wrote:
> >>
> >> > On 18 April 2012 00:25, Ross Gardler
> >> > <rgardler@opendirective.com<javascript:;>>
> >> > wrote:
> >> > > I confirm I plan to do a Computerworld post (or two).these won't be
> >> > > about
> >> > > AOO specifically, but about the Apache Way and it's fit to large
> >> > > projects
> >> > > like AOO.
> >> >
> >> > The first of these posts has been written and is waiting for the
> >> > release to go live. I focusses on what it means when we say the ASF
> >> > and its projects are "all volunteer". I use AOO as a case study. In
> >> > terms of Don's three objectives this piece targets "3. *Speak to ICT
> >> > Leaders in business, government and education
> >> > sectors* confused and unsure of the future of OpenOffice since Oracle
> >> > left the business."
> >> >
> >> > I hope to find the time to do another one that is more aimed at
> >> > developers (don's objective number 2).
> >>
> >>
> >> Great, thanks Ross!
> >>
> >> Drew, have you made any progress on your 'developer' draft?
> >>
> >> We have (2) +1 votes from IPMC members on the RC1 ballot, so we're
> getting
> >> close.
> >>
> >>
> >>
> >> >
> >> > Ross
> >> >
> >> > >
> >> > > Sent from my mobile device, please forgive errors and brevity.
> >> > >
> >> > > On Apr 17, 2012 4:38 PM, "Donald Harbison"
> >> > > <dpharbison@gmail.com<javascript:;>>
> >> > wrote:
> >> > >>
> >> > >> I think it might be useful to consolidate some of what I've seen
> >> > >> popping
> >> > >> up
> >> > >> on various threads regarding the importance of active and ongoing
> >> > >> communication of our project.
> >> > >> If we can coalesce on a common set of objectives, our individual
> >> > >> voice
> >> > >> will
> >> > >> help weave the overall story for folks. I'm starting this
> discussion
> >> > >> on
> >> > >> ooo-marketing for now, but we may want to move it to ooo-dev
> shortly,
> >> > >> depending on how this shakes out.
> >> > >>
> >> > >> Objectives:
> >> > >>
> >> > >>   1. *Speak to end users *of OpenOffice 3.x, encourage them to
> >> > >> download
> >> > >>   and install Apache OpenOffice 3.4. Explain what's new at Apache,
> >> > >> and
> >> > >> invite
> >> > >>   folks to come learn and participate in a range of capacities.
> >> > >>   2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4
> >> > Beta'
> >> > >>   elements. Consolidate a 'Getting Started as a Developer' wiki
> >> > >> page(s)
> >> > >>   3. *Speak to ICT Leaders in business, government and education
> >> > >> sectors* confused
> >> > >>   and unsure of the future of OpenOffice since Oracle left the
> >> > >> business.
> >> > >>
> >> > >> Tactics:
> >> > >>
> >> > >>   - I volunteer to draft the Announcement post and review with
> folks
> >> > >> on
> >> > >>   list a post for the project blog, unless someone else is dying to
> >> > >> get
> >> > it
> >> > >>   rolling first. We're seeing the endgame for the 3.4 release, so
> >> > >> it's
> >> > >>   definitely time to get this together and ready to publish. Timing
> >> > >> of
> >> > >>   publication should be coordinated with ooo-dev and infra folks so
> >> > >> that
> >> > >> we
> >> > >>   are assured of sufficient download capacity. We also want to have
> >> > Hagar
> >> > >> and
> >> > >>   others in the fora profiled so that end users know where to go
> with
> >> > >>   questions.
> >> > >>   - Who wants to volunteer to do a post 'speaking to developers'?
> >> >  Drew, I
> >> > >>   saw you thinking in this direction, for example.
> >> > >>   - Louis, do you want to tackle a post on 'speaking to ICT
> >> > leaders...'? I
> >> > >>   think this is an opportunity to broker the conversation between
> the
> >> > >>   sponsors and the service / support providers.
> >> > >>   - Interviews(!) ...yes, many thought these would be good to do
> for
> >> > >> a
> >> > >>   variety of reasons. Dave the Wave Fisher, is reviewing my
> interview
> >> > >> of
> >> > >> him
> >> > >>   and getting it approved by his management for publication. The
> idea
> >> > here
> >> > >>   was to use the project blog for short profiles introducing folks
> to
> >> > >>   folks....Let's get back to this... please. May I suggest that
> >> > >> someone
> >> > >>   volunteer to interview:
> >> > >>      - Drew
> >> > >>      - Kay
> >> > >>      - Juergen
> >> > >>      - Others...
> >> > >>   - Mentor blogging. Ross and other ASF leaders have their blogs.
> >> > >> Given
> >> > >>   the adventure we've been having moving OpenOffice into Apache
> >> > >> starting
> >> > >> last
> >> > >>   summer, I think there's plenty of material to illustrate the
> Apache
> >> > Way
> >> > >>   with the way we've been progressing despite some signficant
> >> > challenges.
> >> > >>   - Social media -- primarily twitter feeds to amplify the posts
> when
> >> > they
> >> > >>   happen with #openoffice, and #apache hashtags.
> >> > >>
> >> > >> I'm sure folks have other ideas, so please add them to this
> >> > >> discussion.
> >> > >> Let's also use the Marketing Planning wiki to capture the work
> >> > >> planning
> >> > >> and
> >> > >> drafting here *http://s.apache.org/82x*
> >> >
> >> >
> >> >
> >> > --
> >> > Ross Gardler (@rgardler)
> >> > Programme Leader (Open Development)
> >> > OpenDirective http://opendirective.com
> >> >
>
>
>
> --
> Ross Gardler (@rgardler)
> Programme Leader (Open Development)
> OpenDirective http://opendirective.com
>

Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by Ross Gardler <rg...@opendirective.com>.
On 26 April 2012 18:19, Ross Gardler <rg...@opendirective.com> wrote:
> I'm currently with my son at martial arts but started reviewing the release
> before I came out. Will finish tonight. No blockers so far, about half way
> through my review.

I got unavoidably distracted (damned UK open standards consultation
and over zealous activists) and never finished the revue.Sorry.
However, I see Jim has provided the third +1 so i turned my attention
to a second article, that has now been drafted and is with the press@
team for review. As with the other one it's actually a post about the
ASF that uses AOO as a case study hence press@ having it rather than
this list.

Assuming press@ are OK with them they will go out (not as press
releases). Don is aware of them and will coordinate with Sally to get
them released at the right time.

Ross


>
> Sent from my mobile device, please forgive errors and brevity.
>
> On Apr 26, 2012 5:58 PM, "Donald Harbison" <dp...@gmail.com> wrote:
>>
>> On Wednesday, April 25, 2012, Ross Gardler wrote:
>>
>> > On 18 April 2012 00:25, Ross Gardler
>> > <rgardler@opendirective.com<javascript:;>>
>> > wrote:
>> > > I confirm I plan to do a Computerworld post (or two).these won't be
>> > > about
>> > > AOO specifically, but about the Apache Way and it's fit to large
>> > > projects
>> > > like AOO.
>> >
>> > The first of these posts has been written and is waiting for the
>> > release to go live. I focusses on what it means when we say the ASF
>> > and its projects are "all volunteer". I use AOO as a case study. In
>> > terms of Don's three objectives this piece targets "3. *Speak to ICT
>> > Leaders in business, government and education
>> > sectors* confused and unsure of the future of OpenOffice since Oracle
>> > left the business."
>> >
>> > I hope to find the time to do another one that is more aimed at
>> > developers (don's objective number 2).
>>
>>
>> Great, thanks Ross!
>>
>> Drew, have you made any progress on your 'developer' draft?
>>
>> We have (2) +1 votes from IPMC members on the RC1 ballot, so we're getting
>> close.
>>
>>
>>
>> >
>> > Ross
>> >
>> > >
>> > > Sent from my mobile device, please forgive errors and brevity.
>> > >
>> > > On Apr 17, 2012 4:38 PM, "Donald Harbison"
>> > > <dpharbison@gmail.com<javascript:;>>
>> > wrote:
>> > >>
>> > >> I think it might be useful to consolidate some of what I've seen
>> > >> popping
>> > >> up
>> > >> on various threads regarding the importance of active and ongoing
>> > >> communication of our project.
>> > >> If we can coalesce on a common set of objectives, our individual
>> > >> voice
>> > >> will
>> > >> help weave the overall story for folks. I'm starting this discussion
>> > >> on
>> > >> ooo-marketing for now, but we may want to move it to ooo-dev shortly,
>> > >> depending on how this shakes out.
>> > >>
>> > >> Objectives:
>> > >>
>> > >>   1. *Speak to end users *of OpenOffice 3.x, encourage them to
>> > >> download
>> > >>   and install Apache OpenOffice 3.4. Explain what's new at Apache,
>> > >> and
>> > >> invite
>> > >>   folks to come learn and participate in a range of capacities.
>> > >>   2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4
>> > Beta'
>> > >>   elements. Consolidate a 'Getting Started as a Developer' wiki
>> > >> page(s)
>> > >>   3. *Speak to ICT Leaders in business, government and education
>> > >> sectors* confused
>> > >>   and unsure of the future of OpenOffice since Oracle left the
>> > >> business.
>> > >>
>> > >> Tactics:
>> > >>
>> > >>   - I volunteer to draft the Announcement post and review with folks
>> > >> on
>> > >>   list a post for the project blog, unless someone else is dying to
>> > >> get
>> > it
>> > >>   rolling first. We're seeing the endgame for the 3.4 release, so
>> > >> it's
>> > >>   definitely time to get this together and ready to publish. Timing
>> > >> of
>> > >>   publication should be coordinated with ooo-dev and infra folks so
>> > >> that
>> > >> we
>> > >>   are assured of sufficient download capacity. We also want to have
>> > Hagar
>> > >> and
>> > >>   others in the fora profiled so that end users know where to go with
>> > >>   questions.
>> > >>   - Who wants to volunteer to do a post 'speaking to developers'?
>> >  Drew, I
>> > >>   saw you thinking in this direction, for example.
>> > >>   - Louis, do you want to tackle a post on 'speaking to ICT
>> > leaders...'? I
>> > >>   think this is an opportunity to broker the conversation between the
>> > >>   sponsors and the service / support providers.
>> > >>   - Interviews(!) ...yes, many thought these would be good to do for
>> > >> a
>> > >>   variety of reasons. Dave the Wave Fisher, is reviewing my interview
>> > >> of
>> > >> him
>> > >>   and getting it approved by his management for publication. The idea
>> > here
>> > >>   was to use the project blog for short profiles introducing folks to
>> > >>   folks....Let's get back to this... please. May I suggest that
>> > >> someone
>> > >>   volunteer to interview:
>> > >>      - Drew
>> > >>      - Kay
>> > >>      - Juergen
>> > >>      - Others...
>> > >>   - Mentor blogging. Ross and other ASF leaders have their blogs.
>> > >> Given
>> > >>   the adventure we've been having moving OpenOffice into Apache
>> > >> starting
>> > >> last
>> > >>   summer, I think there's plenty of material to illustrate the Apache
>> > Way
>> > >>   with the way we've been progressing despite some signficant
>> > challenges.
>> > >>   - Social media -- primarily twitter feeds to amplify the posts when
>> > they
>> > >>   happen with #openoffice, and #apache hashtags.
>> > >>
>> > >> I'm sure folks have other ideas, so please add them to this
>> > >> discussion.
>> > >> Let's also use the Marketing Planning wiki to capture the work
>> > >> planning
>> > >> and
>> > >> drafting here *http://s.apache.org/82x*
>> >
>> >
>> >
>> > --
>> > Ross Gardler (@rgardler)
>> > Programme Leader (Open Development)
>> > OpenDirective http://opendirective.com
>> >



-- 
Ross Gardler (@rgardler)
Programme Leader (Open Development)
OpenDirective http://opendirective.com

Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by Ross Gardler <rg...@opendirective.com>.
I'm currently with my son at martial arts but started reviewing the release
before I came out. Will finish tonight. No blockers so far, about half way
through my review.

Sent from my mobile device, please forgive errors and brevity.
On Apr 26, 2012 5:58 PM, "Donald Harbison" <dp...@gmail.com> wrote:

> On Wednesday, April 25, 2012, Ross Gardler wrote:
>
> > On 18 April 2012 00:25, Ross Gardler <rgardler@opendirective.com
> <javascript:;>>
> > wrote:
> > > I confirm I plan to do a Computerworld post (or two).these won't be
> about
> > > AOO specifically, but about the Apache Way and it's fit to large
> projects
> > > like AOO.
> >
> > The first of these posts has been written and is waiting for the
> > release to go live. I focusses on what it means when we say the ASF
> > and its projects are "all volunteer". I use AOO as a case study. In
> > terms of Don's three objectives this piece targets "3. *Speak to ICT
> > Leaders in business, government and education
> > sectors* confused and unsure of the future of OpenOffice since Oracle
> > left the business."
> >
> > I hope to find the time to do another one that is more aimed at
> > developers (don's objective number 2).
>
>
> Great, thanks Ross!
>
> Drew, have you made any progress on your 'developer' draft?
>
> We have (2) +1 votes from IPMC members on the RC1 ballot, so we're getting
> close.
>
>
>
> >
> > Ross
> >
> > >
> > > Sent from my mobile device, please forgive errors and brevity.
> > >
> > > On Apr 17, 2012 4:38 PM, "Donald Harbison" <dpharbison@gmail.com
> <javascript:;>>
> > wrote:
> > >>
> > >> I think it might be useful to consolidate some of what I've seen
> popping
> > >> up
> > >> on various threads regarding the importance of active and ongoing
> > >> communication of our project.
> > >> If we can coalesce on a common set of objectives, our individual voice
> > >> will
> > >> help weave the overall story for folks. I'm starting this discussion
> on
> > >> ooo-marketing for now, but we may want to move it to ooo-dev shortly,
> > >> depending on how this shakes out.
> > >>
> > >> Objectives:
> > >>
> > >>   1. *Speak to end users *of OpenOffice 3.x, encourage them to
> download
> > >>   and install Apache OpenOffice 3.4. Explain what's new at Apache, and
> > >> invite
> > >>   folks to come learn and participate in a range of capacities.
> > >>   2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4
> > Beta'
> > >>   elements. Consolidate a 'Getting Started as a Developer' wiki
> page(s)
> > >>   3. *Speak to ICT Leaders in business, government and education
> > >> sectors* confused
> > >>   and unsure of the future of OpenOffice since Oracle left the
> business.
> > >>
> > >> Tactics:
> > >>
> > >>   - I volunteer to draft the Announcement post and review with folks
> on
> > >>   list a post for the project blog, unless someone else is dying to
> get
> > it
> > >>   rolling first. We're seeing the endgame for the 3.4 release, so it's
> > >>   definitely time to get this together and ready to publish. Timing of
> > >>   publication should be coordinated with ooo-dev and infra folks so
> that
> > >> we
> > >>   are assured of sufficient download capacity. We also want to have
> > Hagar
> > >> and
> > >>   others in the fora profiled so that end users know where to go with
> > >>   questions.
> > >>   - Who wants to volunteer to do a post 'speaking to developers'?
> >  Drew, I
> > >>   saw you thinking in this direction, for example.
> > >>   - Louis, do you want to tackle a post on 'speaking to ICT
> > leaders...'? I
> > >>   think this is an opportunity to broker the conversation between the
> > >>   sponsors and the service / support providers.
> > >>   - Interviews(!) ...yes, many thought these would be good to do for a
> > >>   variety of reasons. Dave the Wave Fisher, is reviewing my interview
> of
> > >> him
> > >>   and getting it approved by his management for publication. The idea
> > here
> > >>   was to use the project blog for short profiles introducing folks to
> > >>   folks....Let's get back to this... please. May I suggest that
> someone
> > >>   volunteer to interview:
> > >>      - Drew
> > >>      - Kay
> > >>      - Juergen
> > >>      - Others...
> > >>   - Mentor blogging. Ross and other ASF leaders have their blogs.
> Given
> > >>   the adventure we've been having moving OpenOffice into Apache
> starting
> > >> last
> > >>   summer, I think there's plenty of material to illustrate the Apache
> > Way
> > >>   with the way we've been progressing despite some signficant
> > challenges.
> > >>   - Social media -- primarily twitter feeds to amplify the posts when
> > they
> > >>   happen with #openoffice, and #apache hashtags.
> > >>
> > >> I'm sure folks have other ideas, so please add them to this
> discussion.
> > >> Let's also use the Marketing Planning wiki to capture the work
> planning
> > >> and
> > >> drafting here *http://s.apache.org/82x*
> >
> >
> >
> > --
> > Ross Gardler (@rgardler)
> > Programme Leader (Open Development)
> > OpenDirective http://opendirective.com
> >
>

Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by drew <dr...@baseanswers.com>.
On Sat, 2012-04-28 at 10:12 -0400, Donald Harbison wrote:
> On Thu, Apr 26, 2012 at 1:37 PM, drew jensen <dr...@gmail.com>wrote:
> 
> > On Thu, 2012-04-26 at 12:58 -0400, Donald Harbison wrote:
> > > On Wednesday, April 25, 2012, Ross Gardler wrote:
> > >
> > > > On 18 April 2012 00:25, Ross Gardler <rgardler@opendirective.com
> > <javascript:;>>
> > > > wrote:
> > > > > I confirm I plan to do a Computerworld post (or two).these won't be
> > about
> > > > > AOO specifically, but about the Apache Way and it's fit to large
> > projects
> > > > > like AOO.
> > > >
> > > > The first of these posts has been written and is waiting for the
> > > > release to go live. I focusses on what it means when we say the ASF
> > > > and its projects are "all volunteer". I use AOO as a case study. In
> > > > terms of Don's three objectives this piece targets "3. *Speak to ICT
> > > > Leaders in business, government and education
> > > > sectors* confused and unsure of the future of OpenOffice since Oracle
> > > > left the business."
> > > >
> > > > I hope to find the time to do another one that is more aimed at
> > > > developers (don's objective number 2).
> > >
> > >
> > > Great, thanks Ross!
> > >
> > > Drew, have you made any progress on your 'developer' draft?
> >
> > Hi,
> >
> > I have a decent draft - will be finished by tomorrow evening.
> >
> 
> Hi Drew, any chance we can see your draft soon? 

Howdy,

It's drafted in Writer currently. I suppose putting this on the project
blog, roller is it, makes the most sense, yes? Unless folks prefer I use
the planet from a personal blog.

So, I need to go back through the mail list to see what steps to take
for that (roller), I'll get that done today, copy what I have and mark
for review. 

Will  post back when it's ready for your comments.

//drew

> I'm trying to get a sense
> of what's stacking up in the queue so we can have discussion on how to time
> publishing.
> 
> So far we have my draft announcement, Juergen is working up a separate post
> focused on the details of the Release, and you've staked out this one for
> developers. Ross is having his blogs post to the 'Apache Asserts' blog out
> on ComputerWorld UK.
> 
> We've heard from our team members regarding their desire to translate, so
> we need to consider their timeline needs to accomplish this as well so as
> to achieve more synchronicity.
> 
> Thanks for your efforts!
> 
> >
> > //drew
> > <snip>
> >
> >



Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by Donald Harbison <dp...@gmail.com>.
On Thu, Apr 26, 2012 at 1:37 PM, drew jensen <dr...@gmail.com>wrote:

> On Thu, 2012-04-26 at 12:58 -0400, Donald Harbison wrote:
> > On Wednesday, April 25, 2012, Ross Gardler wrote:
> >
> > > On 18 April 2012 00:25, Ross Gardler <rgardler@opendirective.com
> <javascript:;>>
> > > wrote:
> > > > I confirm I plan to do a Computerworld post (or two).these won't be
> about
> > > > AOO specifically, but about the Apache Way and it's fit to large
> projects
> > > > like AOO.
> > >
> > > The first of these posts has been written and is waiting for the
> > > release to go live. I focusses on what it means when we say the ASF
> > > and its projects are "all volunteer". I use AOO as a case study. In
> > > terms of Don's three objectives this piece targets "3. *Speak to ICT
> > > Leaders in business, government and education
> > > sectors* confused and unsure of the future of OpenOffice since Oracle
> > > left the business."
> > >
> > > I hope to find the time to do another one that is more aimed at
> > > developers (don's objective number 2).
> >
> >
> > Great, thanks Ross!
> >
> > Drew, have you made any progress on your 'developer' draft?
>
> Hi,
>
> I have a decent draft - will be finished by tomorrow evening.
>

Hi Drew, any chance we can see your draft soon? I'm trying to get a sense
of what's stacking up in the queue so we can have discussion on how to time
publishing.

So far we have my draft announcement, Juergen is working up a separate post
focused on the details of the Release, and you've staked out this one for
developers. Ross is having his blogs post to the 'Apache Asserts' blog out
on ComputerWorld UK.

We've heard from our team members regarding their desire to translate, so
we need to consider their timeline needs to accomplish this as well so as
to achieve more synchronicity.

Thanks for your efforts!

>
> //drew
> <snip>
>
>

Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by drew jensen <dr...@gmail.com>.
On Thu, 2012-04-26 at 12:58 -0400, Donald Harbison wrote:
> On Wednesday, April 25, 2012, Ross Gardler wrote:
> 
> > On 18 April 2012 00:25, Ross Gardler <rgardler@opendirective.com<javascript:;>>
> > wrote:
> > > I confirm I plan to do a Computerworld post (or two).these won't be about
> > > AOO specifically, but about the Apache Way and it's fit to large projects
> > > like AOO.
> >
> > The first of these posts has been written and is waiting for the
> > release to go live. I focusses on what it means when we say the ASF
> > and its projects are "all volunteer". I use AOO as a case study. In
> > terms of Don's three objectives this piece targets "3. *Speak to ICT
> > Leaders in business, government and education
> > sectors* confused and unsure of the future of OpenOffice since Oracle
> > left the business."
> >
> > I hope to find the time to do another one that is more aimed at
> > developers (don's objective number 2).
> 
> 
> Great, thanks Ross!
> 
> Drew, have you made any progress on your 'developer' draft?

Hi,

I have a decent draft - will be finished by tomorrow evening.

//drew
<snip>


Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by Donald Harbison <dp...@gmail.com>.
On Wednesday, April 25, 2012, Ross Gardler wrote:

> On 18 April 2012 00:25, Ross Gardler <rgardler@opendirective.com<javascript:;>>
> wrote:
> > I confirm I plan to do a Computerworld post (or two).these won't be about
> > AOO specifically, but about the Apache Way and it's fit to large projects
> > like AOO.
>
> The first of these posts has been written and is waiting for the
> release to go live. I focusses on what it means when we say the ASF
> and its projects are "all volunteer". I use AOO as a case study. In
> terms of Don's three objectives this piece targets "3. *Speak to ICT
> Leaders in business, government and education
> sectors* confused and unsure of the future of OpenOffice since Oracle
> left the business."
>
> I hope to find the time to do another one that is more aimed at
> developers (don's objective number 2).


Great, thanks Ross!

Drew, have you made any progress on your 'developer' draft?

We have (2) +1 votes from IPMC members on the RC1 ballot, so we're getting
close.



>
> Ross
>
> >
> > Sent from my mobile device, please forgive errors and brevity.
> >
> > On Apr 17, 2012 4:38 PM, "Donald Harbison" <dpharbison@gmail.com<javascript:;>>
> wrote:
> >>
> >> I think it might be useful to consolidate some of what I've seen popping
> >> up
> >> on various threads regarding the importance of active and ongoing
> >> communication of our project.
> >> If we can coalesce on a common set of objectives, our individual voice
> >> will
> >> help weave the overall story for folks. I'm starting this discussion on
> >> ooo-marketing for now, but we may want to move it to ooo-dev shortly,
> >> depending on how this shakes out.
> >>
> >> Objectives:
> >>
> >>   1. *Speak to end users *of OpenOffice 3.x, encourage them to download
> >>   and install Apache OpenOffice 3.4. Explain what's new at Apache, and
> >> invite
> >>   folks to come learn and participate in a range of capacities.
> >>   2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4
> Beta'
> >>   elements. Consolidate a 'Getting Started as a Developer' wiki page(s)
> >>   3. *Speak to ICT Leaders in business, government and education
> >> sectors* confused
> >>   and unsure of the future of OpenOffice since Oracle left the business.
> >>
> >> Tactics:
> >>
> >>   - I volunteer to draft the Announcement post and review with folks on
> >>   list a post for the project blog, unless someone else is dying to get
> it
> >>   rolling first. We're seeing the endgame for the 3.4 release, so it's
> >>   definitely time to get this together and ready to publish. Timing of
> >>   publication should be coordinated with ooo-dev and infra folks so that
> >> we
> >>   are assured of sufficient download capacity. We also want to have
> Hagar
> >> and
> >>   others in the fora profiled so that end users know where to go with
> >>   questions.
> >>   - Who wants to volunteer to do a post 'speaking to developers'?
>  Drew, I
> >>   saw you thinking in this direction, for example.
> >>   - Louis, do you want to tackle a post on 'speaking to ICT
> leaders...'? I
> >>   think this is an opportunity to broker the conversation between the
> >>   sponsors and the service / support providers.
> >>   - Interviews(!) ...yes, many thought these would be good to do for a
> >>   variety of reasons. Dave the Wave Fisher, is reviewing my interview of
> >> him
> >>   and getting it approved by his management for publication. The idea
> here
> >>   was to use the project blog for short profiles introducing folks to
> >>   folks....Let's get back to this... please. May I suggest that someone
> >>   volunteer to interview:
> >>      - Drew
> >>      - Kay
> >>      - Juergen
> >>      - Others...
> >>   - Mentor blogging. Ross and other ASF leaders have their blogs. Given
> >>   the adventure we've been having moving OpenOffice into Apache starting
> >> last
> >>   summer, I think there's plenty of material to illustrate the Apache
> Way
> >>   with the way we've been progressing despite some signficant
> challenges.
> >>   - Social media -- primarily twitter feeds to amplify the posts when
> they
> >>   happen with #openoffice, and #apache hashtags.
> >>
> >> I'm sure folks have other ideas, so please add them to this discussion.
> >> Let's also use the Marketing Planning wiki to capture the work planning
> >> and
> >> drafting here *http://s.apache.org/82x*
>
>
>
> --
> Ross Gardler (@rgardler)
> Programme Leader (Open Development)
> OpenDirective http://opendirective.com
>

Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by Ross Gardler <rg...@opendirective.com>.
On 18 April 2012 00:25, Ross Gardler <rg...@opendirective.com> wrote:
> I confirm I plan to do a Computerworld post (or two).these won't be about
> AOO specifically, but about the Apache Way and it's fit to large projects
> like AOO.

The first of these posts has been written and is waiting for the
release to go live. I focusses on what it means when we say the ASF
and its projects are "all volunteer". I use AOO as a case study. In
terms of Don's three objectives this piece targets "3. *Speak to ICT
Leaders in business, government and education
sectors* confused and unsure of the future of OpenOffice since Oracle
left the business."

I hope to find the time to do another one that is more aimed at
developers (don's objective number 2).

Ross

>
> Sent from my mobile device, please forgive errors and brevity.
>
> On Apr 17, 2012 4:38 PM, "Donald Harbison" <dp...@gmail.com> wrote:
>>
>> I think it might be useful to consolidate some of what I've seen popping
>> up
>> on various threads regarding the importance of active and ongoing
>> communication of our project.
>> If we can coalesce on a common set of objectives, our individual voice
>> will
>> help weave the overall story for folks. I'm starting this discussion on
>> ooo-marketing for now, but we may want to move it to ooo-dev shortly,
>> depending on how this shakes out.
>>
>> Objectives:
>>
>>   1. *Speak to end users *of OpenOffice 3.x, encourage them to download
>>   and install Apache OpenOffice 3.4. Explain what's new at Apache, and
>> invite
>>   folks to come learn and participate in a range of capacities.
>>   2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4 Beta'
>>   elements. Consolidate a 'Getting Started as a Developer' wiki page(s)
>>   3. *Speak to ICT Leaders in business, government and education
>> sectors* confused
>>   and unsure of the future of OpenOffice since Oracle left the business.
>>
>> Tactics:
>>
>>   - I volunteer to draft the Announcement post and review with folks on
>>   list a post for the project blog, unless someone else is dying to get it
>>   rolling first. We're seeing the endgame for the 3.4 release, so it's
>>   definitely time to get this together and ready to publish. Timing of
>>   publication should be coordinated with ooo-dev and infra folks so that
>> we
>>   are assured of sufficient download capacity. We also want to have Hagar
>> and
>>   others in the fora profiled so that end users know where to go with
>>   questions.
>>   - Who wants to volunteer to do a post 'speaking to developers'?  Drew, I
>>   saw you thinking in this direction, for example.
>>   - Louis, do you want to tackle a post on 'speaking to ICT leaders...'? I
>>   think this is an opportunity to broker the conversation between the
>>   sponsors and the service / support providers.
>>   - Interviews(!) ...yes, many thought these would be good to do for a
>>   variety of reasons. Dave the Wave Fisher, is reviewing my interview of
>> him
>>   and getting it approved by his management for publication. The idea here
>>   was to use the project blog for short profiles introducing folks to
>>   folks....Let's get back to this... please. May I suggest that someone
>>   volunteer to interview:
>>      - Drew
>>      - Kay
>>      - Juergen
>>      - Others...
>>   - Mentor blogging. Ross and other ASF leaders have their blogs. Given
>>   the adventure we've been having moving OpenOffice into Apache starting
>> last
>>   summer, I think there's plenty of material to illustrate the Apache Way
>>   with the way we've been progressing despite some signficant challenges.
>>   - Social media -- primarily twitter feeds to amplify the posts when they
>>   happen with #openoffice, and #apache hashtags.
>>
>> I'm sure folks have other ideas, so please add them to this discussion.
>> Let's also use the Marketing Planning wiki to capture the work planning
>> and
>> drafting here *http://s.apache.org/82x*



-- 
Ross Gardler (@rgardler)
Programme Leader (Open Development)
OpenDirective http://opendirective.com

Re: [DISCUSS] Communications Outline in Support of Apache OpenOffice 3.4

Posted by Ross Gardler <rg...@opendirective.com>.
I confirm I plan to do a Computerworld post (or two).these won't be about
AOO specifically, but about the Apache Way and it's fit to large projects
like AOO.

Sent from my mobile device, please forgive errors and brevity.
On Apr 17, 2012 4:38 PM, "Donald Harbison" <dp...@gmail.com> wrote:

> I think it might be useful to consolidate some of what I've seen popping up
> on various threads regarding the importance of active and ongoing
> communication of our project.
> If we can coalesce on a common set of objectives, our individual voice will
> help weave the overall story for folks. I'm starting this discussion on
> ooo-marketing for now, but we may want to move it to ooo-dev shortly,
> depending on how this shakes out.
>
> Objectives:
>
>   1. *Speak to end users *of OpenOffice 3.x, encourage them to download
>   and install Apache OpenOffice 3.4. Explain what's new at Apache, and
> invite
>   folks to come learn and participate in a range of capacities.
>   2. *Speak to developers.* Highlight the 'new since OpenOffice 3.4 Beta'
>   elements. Consolidate a 'Getting Started as a Developer' wiki page(s)
>   3. *Speak to ICT Leaders in business, government and education
> sectors* confused
>   and unsure of the future of OpenOffice since Oracle left the business.
>
> Tactics:
>
>   - I volunteer to draft the Announcement post and review with folks on
>   list a post for the project blog, unless someone else is dying to get it
>   rolling first. We're seeing the endgame for the 3.4 release, so it's
>   definitely time to get this together and ready to publish. Timing of
>   publication should be coordinated with ooo-dev and infra folks so that we
>   are assured of sufficient download capacity. We also want to have Hagar
> and
>   others in the fora profiled so that end users know where to go with
>   questions.
>   - Who wants to volunteer to do a post 'speaking to developers'?  Drew, I
>   saw you thinking in this direction, for example.
>   - Louis, do you want to tackle a post on 'speaking to ICT leaders...'? I
>   think this is an opportunity to broker the conversation between the
>   sponsors and the service / support providers.
>   - Interviews(!) ...yes, many thought these would be good to do for a
>   variety of reasons. Dave the Wave Fisher, is reviewing my interview of
> him
>   and getting it approved by his management for publication. The idea here
>   was to use the project blog for short profiles introducing folks to
>   folks....Let's get back to this... please. May I suggest that someone
>   volunteer to interview:
>      - Drew
>      - Kay
>      - Juergen
>      - Others...
>   - Mentor blogging. Ross and other ASF leaders have their blogs. Given
>   the adventure we've been having moving OpenOffice into Apache starting
> last
>   summer, I think there's plenty of material to illustrate the Apache Way
>   with the way we've been progressing despite some signficant challenges.
>   - Social media -- primarily twitter feeds to amplify the posts when they
>   happen with #openoffice, and #apache hashtags.
>
> I'm sure folks have other ideas, so please add them to this discussion.
> Let's also use the Marketing Planning wiki to capture the work planning and
> drafting here *http://s.apache.org/82x*
>