Blog entry

[Greg Brown <gk...@mac.com>]

FYI - just wanted to let people know what we've been up to:

http://weblogs.java.net/blog/gkbrown/archive/2009/07/what_is_new_wit.html

Re: Blog entry

[Greg Brown <gk...@mac.com>]

OK, this has been changed:

http://weblogs.java.net/blog/gkbrown/archive/2009/07/what_is_new_wit.html

On Jul 2, 2009, at 8:36 AM, Martijn Dashorst wrote:

> Our trademark policy (if there is any such) tells us to use Apache Foo
> as the first mention, and after that use just Foo, because keeping
> Apache in front of everything makes reading the text harder (unless
> you're writing about the HTTPD server ;)
>
> Martijn
>
> On Thu, Jul 2, 2009 at 2:19 PM, Greg Brown<gk...@mac.com> wrote:
>>> But people who care greatly about the Apache brand has recognized  
>>> that
>>> we (the whole of ASF) needs to take better care of the "brand",
>>> otherwise we can't claim it.
>>>
>>> 1. Pivot should be "Apache Pivot", and a claim that Apache and  
>>> Apache
>>> Pivot are trademarks of the Apache Software Foundation.
>>
>> I have used both "Pivot" and "Apache Pivot" in past articles. I  
>> decided to
>> use the less formal-sounding "Pivot" for the blog entry since its  
>> tone is
>> fairly conversational. I can change it, if necessary.
>>
>>
>
>
>
> -- 
> Become a Wicket expert, learn from the best: http://wicketinaction.com
> Apache Wicket 1.3.5 is released
> Get it now: http://www.apache.org/dyn/closer.cgi/wicket/1.3.

Re: Blog entry

[Martijn Dashorst <ma...@gmail.com>]

Our trademark policy (if there is any such) tells us to use Apache Foo
as the first mention, and after that use just Foo, because keeping
Apache in front of everything makes reading the text harder (unless
you're writing about the HTTPD server ;)

Martijn

On Thu, Jul 2, 2009 at 2:19 PM, Greg Brown<gk...@mac.com> wrote:
>> But people who care greatly about the Apache brand has recognized that
>> we (the whole of ASF) needs to take better care of the "brand",
>> otherwise we can't claim it.
>>
>> 1. Pivot should be "Apache Pivot", and a claim that Apache and Apache
>> Pivot are trademarks of the Apache Software Foundation.
>
> I have used both "Pivot" and "Apache Pivot" in past articles. I decided to
> use the less formal-sounding "Pivot" for the blog entry since its tone is
> fairly conversational. I can change it, if necessary.
>
>



-- 
Become a Wicket expert, learn from the best: http://wicketinaction.com
Apache Wicket 1.3.5 is released
Get it now: http://www.apache.org/dyn/closer.cgi/wicket/1.3.

Re: Blog entry

[Greg Brown <gk...@mac.com>]

> But people who care greatly about the Apache brand has recognized that
> we (the whole of ASF) needs to take better care of the "brand",
> otherwise we can't claim it.
>
> 1. Pivot should be "Apache Pivot", and a claim that Apache and Apache
> Pivot are trademarks of the Apache Software Foundation.

I have used both "Pivot" and "Apache Pivot" in past articles. I  
decided to use the less formal-sounding "Pivot" for the blog entry  
since its tone is fairly conversational. I can change it, if necessary.

Re: Blog entry

[Niclas Hedhman <ni...@hedhman.org>]

On Thu, Jul 2, 2009 at 4:24 AM, Greg Brown<gk...@mac.com> wrote:
> Also here:
>
> http://java.dzone.com/announcements/what-new-pivot

Now you might getting annoyed with me again.

First of all, I think it is great that Apache project members exercise
a lot of PR. Blogs, articles, press releases, speakers at conferences
and so on...


But people who care greatly about the Apache brand has recognized that
we (the whole of ASF) needs to take better care of the "brand",
otherwise we can't claim it.

 1. Pivot should be "Apache Pivot", and a claim that Apache and Apache
Pivot are trademarks of the Apache Software Foundation.

 2. And because of 1., there should be a disclaimer that it is still
in incubation.

 3. There might be other things...

This can seem at odds with each other, but it is basically a
pre-cursor to teach people the due process.

The good news is that there are "professional help" when

I am sure Martijn has a lot more input on how to deal with this in
practice, since Apache Wicket is in a similar position (probably even
more so) where Wicket is a strong brand by itself, yet have to assist
in the Apache branding in less than obvious ways.


Cheers
-- 
Niclas Hedhman, Software Developer
http://www.qi4j.org - New Energy for Java

I  live here; http://tinyurl.com/2qq9er
I  work here; http://tinyurl.com/2ymelc
I relax here; http://tinyurl.com/2cgsug

Re: Blog entry

[Greg Brown <gk...@mac.com>]

Also here:

http://java.dzone.com/announcements/what-new-pivot


On Jul 1, 2009, at 4:04 PM, Greg Brown wrote:

> FYI - just wanted to let people know what we've been up to:
>
> http://weblogs.java.net/blog/gkbrown/archive/2009/07/what_is_new_wit.html
>
>