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Posted to dev@pulsar.apache.org by tison <wa...@gmail.com> on 2023/03/01 01:13:33 UTC

Re: [DISCUSS] PIP-249: Pulsar website redesign

Hi Asaf,

Here are my two coins:

1. Big +1 on the proposed change to a neutral background. The blue
background makes color coordination quite difficult.
2. Since we already stick the top menu on scrolling, perhaps we don't have
to change the footer to duplicate nav items. At least the proposed look is
quite obsolete to have three blocks in the footer.

For community links, we have already a community button in the top nav bar,
and for the ASF footer display, https://kafka.apache.org/ provides a
solution to minimize it.

Best,
tison.


Asaf Mesika <as...@gmail.com> 于2023年3月1日周三 05:11写道:

> So far we have 4 people giving feedback: Yu, Dave, Enrico and Kyril.
>
> Anybody else wishes to express their feedback about the content of the PIP?
>
> On Mon, Feb 27, 2023 at 3:08 PM Enrico Olivelli <eo...@gmail.com>
> wrote:
>
> > I am supportive of this idea about the website.
> > I won't enter the details, but I have read the PIP and overall the
> > idea seems good to me
> >
> > Enrico
> >
> > Il giorno ven 24 feb 2023 alle ore 17:37 Asaf Mesika
> > <as...@gmail.com> ha scritto:
> > >
> > > You are correct - we did start with what content we wanted to show,
> then
> > > designed it to fit that content.
> > > We are releasing it for discussion, iteration and approval, piece by
> > piece,
> > > as I said before since it's easier for everyone reviewing it do it in
> > small
> > > pieces (just like in code).
> > >
> > > The “Homepage structure” point is defined in the PIP’s scope, so I
> > thought
> > > > it meant content changing is implied at this step.
> > > >
> > >
> > > The "homepage structure" is detailed in the PIP and composed of:
> > >
> > >    - News banner
> > >    - Testimonials
> > >    - Menu
> > >    - Footer
> > >
> > > As you see it does not mean content changing as this, as we leave that
> to
> > > future steps.
> > >
> > >
> > >
> > > On Fri, Feb 24, 2023 at 4:51 PM Kiryl Valkovich
> > <ki...@teal.tools>
> > > wrote:
> > >
> > > > Asaf, okay. I see you have some plan.
> > > >
> > > > I’m just a bit confused with the steps ordering.
> > > > Usually, such work starts with “What content do we want to show?”
> That
> > > > implies content changes.
> > > > Then “How can we display this content in the best way?”. That implies
> > the
> > > > work on visual design and content adjustment.
> > > > Of course, this order is not mandatory, but it usually allows to save
> > time
> > > > on the number of iterations.
> > > > The “Homepage structure” point is defined in the PIP’s scope, so I
> > thought
> > > > it meant content changing is implied at this step.
> > > > Waiting for the finished site. :)
> > > > By the way, does someone have any more opinions on the topic?
> > > >
> > > > From: Asaf Mesika <as...@gmail.com>
> > > > Date: Friday, February 24, 2023 at 3:06 PM
> > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
> > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
> > > > I totally agree with your point Kyril, and as I wrote in the welcome
> > email
> > > > - I want to do all you wrote, but it has to be in bite size pieces.
> > This
> > > > piece is about theme and general look and feel. We "force" ourselves,
> > by
> > > > design, to avoid any content change - just like in code in this
> > proposal -
> > > > so people can focus only on the theme change. It's like in code - you
> > take
> > > > an epic, break it down to stories, and each is broken down to small
> > PRs.
> > > >
> > > > So yes, I have a pipeline of content changes:
> > > > * Landing page:
> > > > ** "Tell me about the pulsar community" section - containing exactly
> > what
> > > > you wanted. We gather great statistics that show the growing
> community
> > in
> > > > nice numbers, which can also feature company names
> > > > ** "Use cases and applications" - so people can know how Pulsar is
> > used by
> > > > companies (small and big)
> > > > and more.
> > > >
> > > > * Documentation:
> > > >    As you probably know - the documentation itself is an
> encyclopedia,
> > so I
> > > > planned next week a PIP presenting a new structure (super high level)
> > and
> > > > presenting in detail the first section I'd like to focus on:
> > Quick-start
> > > > Guide.
> > > >
> > > > Each such change will be open for discussion to make it the best
> > possible
> > > > addition to the site.
> > > >
> > > > I'm happy you liked the look and feel (design) proposed (Emidio is
> > happy
> > > > too).
> > > >
> > > >
> > > > On Fri, Feb 24, 2023 at 10:21 AM Kiryl Valkovich
> > > > <ki...@teal.tools>
> > > > wrote:
> > > >
> > > > > While I find the proposed visual changes okay, I'm unsure about the
> > > > > homepage structure.
> > > > >
> > > > > I'd add one obvious point to the Goal section that can be
> formulated
> > > > > differently, but eventually is:
> > > > > - **The goal is to get more companies to start using Pulsar.**
> > > > >
> > > > > In other words, the landing page should **sell** the project to
> > potential
> > > > > users.
> > > > >
> > > > > The defined scope of this PIP includes the "Homepage structure"
> > point. I
> > > > > will try to express my thoughts on this.
> > > > >
> > > > > ## Add "Trusted by" or "Used in production" section
> > > > >
> > > > > One of the best hooks to attract new customers is to show that
> their
> > > > peers
> > > > > or more prominent players use it.
> > > > >
> > > > > This is why I think it's essential to show the list of companies
> > that use
> > > > > Pulsar as closer to the page top, as possible.
> > > > >
> > > > > *Kafka in some form has this info on the first screen*
> > > > > <img width="1276" alt="Screenshot 2023-02-24 at 8 18 35 AM" src=
> > > > >
> > > >
> >
> https://user-images.githubusercontent.com/9302460/221116492-b77cb8e9-eca1-46bd-b457-6889f4e708b6.png
> > > > > >
> > > > >
> > > > > *Confluent has it on the second screen*
> > > > > <img width="1423" alt="Screenshot 2023-02-24 at 8 08 06 AM" src=
> > > > >
> > > >
> >
> https://user-images.githubusercontent.com/9302460/221114783-4f22394e-d1fd-4640-8264-3b137f44e2a1.png
> > > > > >
> > > > >
> > > > > *StreamNative has it on the second screen*
> > > > > <img width="1425" alt="Screenshot 2023-02-24 at 8 19 35 AM" src=
> > > > >
> > > >
> >
> https://user-images.githubusercontent.com/9302460/221116665-6749212f-749f-4221-b175-07261a6d2ed5.png
> > > > > >
> > > > >
> > > > > *Redpanda has it on the second screen*
> > > > > <img width="1391" alt="Screenshot 2023-02-24 at 8 27 40 AM" src=
> > > > >
> > > >
> >
> https://user-images.githubusercontent.com/9302460/221118114-aabaee99-f6ef-4586-b7df-02c5ca3b24a6.png
> > > > > >
> > > > >
> > > > > The homepage structure proposed in the PIP doesn't have a list of
> the
> > > > > companies on the page itself. Instead, it has a testimonials list
> at
> > the
> > > > > **bottom** of the page with a link to case-studies.
> > > > >
> > > > > ## Too much text on the second screen
> > > > >
> > > > > Users don't like to read long texts on landing pages. They'll just
> > skip
> > > > it.
> > > > > Show the same or similar text in a bullet-point-like style would be
> > > > better.
> > > > >
> > > > > <img width="838" alt="Screenshot 2023-02-24 at 8 33 50 AM" src=
> > > > >
> > > >
> >
> https://user-images.githubusercontent.com/9302460/221119160-5a39c7c9-ad68-4332-961a-e941f3a76693.png
> > > > > >
> > > > >
> > > > > ## The Pulsar Features section
> > > > >
> > > > > Questions the potential user implicitly asks when they scroll the
> > landing
> > > > > page sound like:
> > > > >
> > > > > > 🤔 How can this project help me to solve my pain points?
> > > > > > 🤔 Why should I "buy" this?
> > > > >
> > > > > The answers to this question aren't limited to the technical
> features
> > > > list.
> > > > >
> > > > > The current PIP doesn't seem to answer these questions.
> > > > >
> > > > > ---
> > > > >
> > > > > ## Alternative page structure proposal
> > > > >
> > > > > 🥑 Here it is: https://pulsar-site-three.vercel.app/
> > > > >
> > > > > I would be happy to work with the designer if most users prefer the
> > PIP's
> > > > > visual style.
> > > > >
> > > > > My goal is not to compete here "just for fun". My company works on
> a
> > > > > product for Pulsar users, so I'm in some kind of dependent on a
> wider
> > > > > Pulsar adoption.
> > > > >
> > > > > Thank you.
> > > > >
> > > > >
> > > > > From: Yu <li...@apache.org>
> > > > > Date: Friday, February 24, 2023 at 3:55 AM
> > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
> > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
> > > > > Hi @asafm and @emidio-cardeira thanks for your great work!
> > > > >
> > > > > You've contributed new designs (with colors/elements/... that have
> > not
> > > > been
> > > > > used) for Pulsar, which is a big step for the community.
> > > > >
> > > > > Preiviously we've collected some rules at Pulsar Design Style Guide
> > [1],
> > > > > which are used to create illustrations in docs.
> > > > >
> > > > > If this new look is accepted, can you document the design
> rules/best
> > > > > practice? They should be available in the Contribution Guide [2].
> > > > >
> > > > > In this way, other contributors can follow and create designs in
> high
> > > > > quality and consistent style.
> > > > >
> > > > > Thanks!
> > > > >
> > > > > ~~~~~
> > > > >
> > > > > [1]
> > > > >
> > > > >
> > > >
> >
> https://docs.google.com/document/d/16Hp7Sc86MQtL0m8fc2w_TrcKXAuglwRwHmdmwfk00mI/edit#heading=h.b8ogodj5sj
> > > > >
> > > > > [2] https://pulsar.apache.org/contribute/
> > > > >
> > > > >
> > > > > On Fri, Feb 24, 2023 at 5:27 AM Asaf Mesika <asaf.mesika@gmail.com
> >
> > > > wrote:
> > > > >
> > > > > > Hi,
> > > > > >
> > > > > > PIP issue: https://github.com/apache/pulsar/issues/19611
> > > > > >
> > > > > > One of the key elements that attracted me to Pulsar was how
> > awesome it
> > > > > is -
> > > > > > built in 2012 yet fits the new strategy of being cloud-native -
> > simply
> > > > > > incredible. It's not only that - it has so many outstanding
> > features,
> > > > > > making it a cutting edge, modern powerhouse in the messaging
> system
> > > > > > category.
> > > > > >
> > > > > > Yet, its site does not reflect that.
> > > > > > It does the opposite.
> > > > > > People new to Pulsar, not knowing it as we do in the community,
> > would
> > > > > think
> > > > > > it's an old, unmaintained technology, and maybe not even bother
> > reading
> > > > > the
> > > > > > landing page.
> > > > > >
> > > > > > This is why I embarked on a journey to improve Pulsar web-site,
> in
> > bite
> > > > > > sizes. My first step was improving the landing page copy for the
> > > > elevator
> > > > > > pitch, opening paragraph, and the feature descriptions (In this
> PR
> > > > > > <https://github.com/apache/pulsar-site/pull/349>)
> > > > > >
> > > > > > Today, together with my friend, co-worker and designer Emidio, I
> > would
> > > > > like
> > > > > > to propose the second step: revamp the landing page structure and
> > most
> > > > > > importantly - the website look and feel.
> > > > > >
> > > > > > The PIP <https://github.com/apache/pulsar/issues/19611>
> contains:
> > > > > > * The screenshots for it
> > > > > > * A "live" Figma view for it
> > > > > > * Detailed explanation of what was changed and why.
> > > > > >
> > > > > > I think you'll love it.
> > > > > >
> > > > > > Happy to hear your thoughts.
> > > > > >
> > > > > >
> > > > > > Asaf Mesika
> > > > > >
> > > > >
> > > >
> >
>

Re: [DISCUSS] PIP-249: Pulsar website redesign

Posted by Asaf Mesika <as...@gmail.com>.
With no other comments, I'm proceeding to open the vote.

Thank you all for your feedback!

On Tue, Mar 14, 2023 at 5:03 PM Asaf Mesika <as...@gmail.com> wrote:

>
>
> On Mon, Mar 13, 2023 at 7:29 AM tison <wa...@gmail.com> wrote:
>
>> Hi Asaf,
>>
>> SGTM. I don't have more comments on the proposal. I'll be glad to review
>> the implementation later :)
>>
>> BTW, Apache mailing list doesn't support inline pictures, so you may share
>> a link to the image?
>>
>
> I've updated the PIP when the comment was originally made to have the
> updated footer image.
>
>
> https://user-images.githubusercontent.com/989425/224024408-e81ef77f-36b1-4245-9a37-aa04f7cbfe8a.png
>
>
>>
>> Best,
>> tison.
>>
>>
>> Asaf Mesika <as...@gmail.com> 于2023年3月9日周四 18:10写道:
>>
>> > Tison, the rest of the community - any other feedback you'd like to see
>> > incorporated?
>> >
>> >
>> > On Tue, Mar 7, 2023 at 4:13 PM Asaf Mesika <as...@gmail.com>
>> wrote:
>> >
>> >>
>> >>
>> >> On Wed, Mar 1, 2023 at 3:14 AM tison <wa...@gmail.com> wrote:
>> >>
>> >>> Hi Asaf,
>> >>>
>> >>> Here are my two coins:
>> >>>
>> >>> 1. Big +1 on the proposed change to a neutral background. The blue
>> >>> background makes color coordination quite difficult.
>> >>> 2. Since we already stick the top menu on scrolling, perhaps we don't
>> >>> have
>> >>> to change the footer to duplicate nav items. At least the proposed
>> look
>> >>> is
>> >>> quite obsolete to have three blocks in the footer.
>> >>>
>> >>> For community links, we have already a community button in the top nav
>> >>> bar,
>> >>> and for the ASF footer display, https://kafka.apache.org/ provides a
>> >>> solution to minimize it.
>> >>>
>> >>
>> >> Thanks for the input, that's actually a good pointOur idea for the
>> >> footer is something quite common these days and a recognized pattern.
>> >> The footer is used as a "site map" for the whole website. Right now, on
>> >> our proposal, it is only a representation of the menu but as we add
>> more
>> >> content, visitors will always have a place where they can see all the
>> >> website information architecture (including the social media)See for
>> >> instance
>> >> https://www.apple.com
>> >> The menu is sticky but the footer is much more complete, that is our
>> goal.We
>> >> do agree that the second block for the apache  website content seems
>> out of
>> >> place.
>> >> So considering your comment, our proposal would be to remove it and use
>> >> the Apache logo as a link for the Apache pulsar (as kafka does)Here's
>> >> the proposal
>> >>
>> >> [image: image.png]
>> >>
>> >> WDYT?
>> >>
>> >>
>> >>>
>> >>> Best,
>> >>> tison.
>> >>>
>> >>>
>> >>> Asaf Mesika <as...@gmail.com> 于2023年3月1日周三 05:11写道:
>> >>>
>> >>> > So far we have 4 people giving feedback: Yu, Dave, Enrico and Kyril.
>> >>> >
>> >>> > Anybody else wishes to express their feedback about the content of
>> the
>> >>> PIP?
>> >>> >
>> >>> > On Mon, Feb 27, 2023 at 3:08 PM Enrico Olivelli <
>> eolivelli@gmail.com>
>> >>> > wrote:
>> >>> >
>> >>> > > I am supportive of this idea about the website.
>> >>> > > I won't enter the details, but I have read the PIP and overall the
>> >>> > > idea seems good to me
>> >>> > >
>> >>> > > Enrico
>> >>> > >
>> >>> > > Il giorno ven 24 feb 2023 alle ore 17:37 Asaf Mesika
>> >>> > > <as...@gmail.com> ha scritto:
>> >>> > > >
>> >>> > > > You are correct - we did start with what content we wanted to
>> show,
>> >>> > then
>> >>> > > > designed it to fit that content.
>> >>> > > > We are releasing it for discussion, iteration and approval,
>> piece
>> >>> by
>> >>> > > piece,
>> >>> > > > as I said before since it's easier for everyone reviewing it do
>> it
>> >>> in
>> >>> > > small
>> >>> > > > pieces (just like in code).
>> >>> > > >
>> >>> > > > The “Homepage structure” point is defined in the PIP’s scope,
>> so I
>> >>> > > thought
>> >>> > > > > it meant content changing is implied at this step.
>> >>> > > > >
>> >>> > > >
>> >>> > > > The "homepage structure" is detailed in the PIP and composed of:
>> >>> > > >
>> >>> > > >    - News banner
>> >>> > > >    - Testimonials
>> >>> > > >    - Menu
>> >>> > > >    - Footer
>> >>> > > >
>> >>> > > > As you see it does not mean content changing as this, as we
>> leave
>> >>> that
>> >>> > to
>> >>> > > > future steps.
>> >>> > > >
>> >>> > > >
>> >>> > > >
>> >>> > > > On Fri, Feb 24, 2023 at 4:51 PM Kiryl Valkovich
>> >>> > > <ki...@teal.tools>
>> >>> > > > wrote:
>> >>> > > >
>> >>> > > > > Asaf, okay. I see you have some plan.
>> >>> > > > >
>> >>> > > > > I’m just a bit confused with the steps ordering.
>> >>> > > > > Usually, such work starts with “What content do we want to
>> show?”
>> >>> > That
>> >>> > > > > implies content changes.
>> >>> > > > > Then “How can we display this content in the best way?”. That
>> >>> implies
>> >>> > > the
>> >>> > > > > work on visual design and content adjustment.
>> >>> > > > > Of course, this order is not mandatory, but it usually allows
>> to
>> >>> save
>> >>> > > time
>> >>> > > > > on the number of iterations.
>> >>> > > > > The “Homepage structure” point is defined in the PIP’s scope,
>> so
>> >>> I
>> >>> > > thought
>> >>> > > > > it meant content changing is implied at this step.
>> >>> > > > > Waiting for the finished site. :)
>> >>> > > > > By the way, does someone have any more opinions on the topic?
>> >>> > > > >
>> >>> > > > > From: Asaf Mesika <as...@gmail.com>
>> >>> > > > > Date: Friday, February 24, 2023 at 3:06 PM
>> >>> > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
>> >>> > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
>> >>> > > > > I totally agree with your point Kyril, and as I wrote in the
>> >>> welcome
>> >>> > > email
>> >>> > > > > - I want to do all you wrote, but it has to be in bite size
>> >>> pieces.
>> >>> > > This
>> >>> > > > > piece is about theme and general look and feel. We "force"
>> >>> ourselves,
>> >>> > > by
>> >>> > > > > design, to avoid any content change - just like in code in
>> this
>> >>> > > proposal -
>> >>> > > > > so people can focus only on the theme change. It's like in
>> code
>> >>> - you
>> >>> > > take
>> >>> > > > > an epic, break it down to stories, and each is broken down to
>> >>> small
>> >>> > > PRs.
>> >>> > > > >
>> >>> > > > > So yes, I have a pipeline of content changes:
>> >>> > > > > * Landing page:
>> >>> > > > > ** "Tell me about the pulsar community" section - containing
>> >>> exactly
>> >>> > > what
>> >>> > > > > you wanted. We gather great statistics that show the growing
>> >>> > community
>> >>> > > in
>> >>> > > > > nice numbers, which can also feature company names
>> >>> > > > > ** "Use cases and applications" - so people can know how
>> Pulsar
>> >>> is
>> >>> > > used by
>> >>> > > > > companies (small and big)
>> >>> > > > > and more.
>> >>> > > > >
>> >>> > > > > * Documentation:
>> >>> > > > >    As you probably know - the documentation itself is an
>> >>> > encyclopedia,
>> >>> > > so I
>> >>> > > > > planned next week a PIP presenting a new structure (super high
>> >>> level)
>> >>> > > and
>> >>> > > > > presenting in detail the first section I'd like to focus on:
>> >>> > > Quick-start
>> >>> > > > > Guide.
>> >>> > > > >
>> >>> > > > > Each such change will be open for discussion to make it the
>> best
>> >>> > > possible
>> >>> > > > > addition to the site.
>> >>> > > > >
>> >>> > > > > I'm happy you liked the look and feel (design) proposed
>> (Emidio
>> >>> is
>> >>> > > happy
>> >>> > > > > too).
>> >>> > > > >
>> >>> > > > >
>> >>> > > > > On Fri, Feb 24, 2023 at 10:21 AM Kiryl Valkovich
>> >>> > > > > <ki...@teal.tools>
>> >>> > > > > wrote:
>> >>> > > > >
>> >>> > > > > > While I find the proposed visual changes okay, I'm unsure
>> >>> about the
>> >>> > > > > > homepage structure.
>> >>> > > > > >
>> >>> > > > > > I'd add one obvious point to the Goal section that can be
>> >>> > formulated
>> >>> > > > > > differently, but eventually is:
>> >>> > > > > > - **The goal is to get more companies to start using
>> Pulsar.**
>> >>> > > > > >
>> >>> > > > > > In other words, the landing page should **sell** the
>> project to
>> >>> > > potential
>> >>> > > > > > users.
>> >>> > > > > >
>> >>> > > > > > The defined scope of this PIP includes the "Homepage
>> structure"
>> >>> > > point. I
>> >>> > > > > > will try to express my thoughts on this.
>> >>> > > > > >
>> >>> > > > > > ## Add "Trusted by" or "Used in production" section
>> >>> > > > > >
>> >>> > > > > > One of the best hooks to attract new customers is to show
>> that
>> >>> > their
>> >>> > > > > peers
>> >>> > > > > > or more prominent players use it.
>> >>> > > > > >
>> >>> > > > > > This is why I think it's essential to show the list of
>> >>> companies
>> >>> > > that use
>> >>> > > > > > Pulsar as closer to the page top, as possible.
>> >>> > > > > >
>> >>> > > > > > *Kafka in some form has this info on the first screen*
>> >>> > > > > > <img width="1276" alt="Screenshot 2023-02-24 at 8 18 35 AM"
>> >>> src=
>> >>> > > > > >
>> >>> > > > >
>> >>> > >
>> >>> >
>> >>>
>> https://user-images.githubusercontent.com/9302460/221116492-b77cb8e9-eca1-46bd-b457-6889f4e708b6.png
>> >>> > > > > > >
>> >>> > > > > >
>> >>> > > > > > *Confluent has it on the second screen*
>> >>> > > > > > <img width="1423" alt="Screenshot 2023-02-24 at 8 08 06 AM"
>> >>> src=
>> >>> > > > > >
>> >>> > > > >
>> >>> > >
>> >>> >
>> >>>
>> https://user-images.githubusercontent.com/9302460/221114783-4f22394e-d1fd-4640-8264-3b137f44e2a1.png
>> >>> > > > > > >
>> >>> > > > > >
>> >>> > > > > > *StreamNative has it on the second screen*
>> >>> > > > > > <img width="1425" alt="Screenshot 2023-02-24 at 8 19 35 AM"
>> >>> src=
>> >>> > > > > >
>> >>> > > > >
>> >>> > >
>> >>> >
>> >>>
>> https://user-images.githubusercontent.com/9302460/221116665-6749212f-749f-4221-b175-07261a6d2ed5.png
>> >>> > > > > > >
>> >>> > > > > >
>> >>> > > > > > *Redpanda has it on the second screen*
>> >>> > > > > > <img width="1391" alt="Screenshot 2023-02-24 at 8 27 40 AM"
>> >>> src=
>> >>> > > > > >
>> >>> > > > >
>> >>> > >
>> >>> >
>> >>>
>> https://user-images.githubusercontent.com/9302460/221118114-aabaee99-f6ef-4586-b7df-02c5ca3b24a6.png
>> >>> > > > > > >
>> >>> > > > > >
>> >>> > > > > > The homepage structure proposed in the PIP doesn't have a
>> list
>> >>> of
>> >>> > the
>> >>> > > > > > companies on the page itself. Instead, it has a testimonials
>> >>> list
>> >>> > at
>> >>> > > the
>> >>> > > > > > **bottom** of the page with a link to case-studies.
>> >>> > > > > >
>> >>> > > > > > ## Too much text on the second screen
>> >>> > > > > >
>> >>> > > > > > Users don't like to read long texts on landing pages.
>> They'll
>> >>> just
>> >>> > > skip
>> >>> > > > > it.
>> >>> > > > > > Show the same or similar text in a bullet-point-like style
>> >>> would be
>> >>> > > > > better.
>> >>> > > > > >
>> >>> > > > > > <img width="838" alt="Screenshot 2023-02-24 at 8 33 50 AM"
>> src=
>> >>> > > > > >
>> >>> > > > >
>> >>> > >
>> >>> >
>> >>>
>> https://user-images.githubusercontent.com/9302460/221119160-5a39c7c9-ad68-4332-961a-e941f3a76693.png
>> >>> > > > > > >
>> >>> > > > > >
>> >>> > > > > > ## The Pulsar Features section
>> >>> > > > > >
>> >>> > > > > > Questions the potential user implicitly asks when they
>> scroll
>> >>> the
>> >>> > > landing
>> >>> > > > > > page sound like:
>> >>> > > > > >
>> >>> > > > > > > 🤔 How can this project help me to solve my pain points?
>> >>> > > > > > > 🤔 Why should I "buy" this?
>> >>> > > > > >
>> >>> > > > > > The answers to this question aren't limited to the technical
>> >>> > features
>> >>> > > > > list.
>> >>> > > > > >
>> >>> > > > > > The current PIP doesn't seem to answer these questions.
>> >>> > > > > >
>> >>> > > > > > ---
>> >>> > > > > >
>> >>> > > > > > ## Alternative page structure proposal
>> >>> > > > > >
>> >>> > > > > > 🥑 Here it is: https://pulsar-site-three.vercel.app/
>> >>> > > > > >
>> >>> > > > > > I would be happy to work with the designer if most users
>> >>> prefer the
>> >>> > > PIP's
>> >>> > > > > > visual style.
>> >>> > > > > >
>> >>> > > > > > My goal is not to compete here "just for fun". My company
>> >>> works on
>> >>> > a
>> >>> > > > > > product for Pulsar users, so I'm in some kind of dependent
>> on a
>> >>> > wider
>> >>> > > > > > Pulsar adoption.
>> >>> > > > > >
>> >>> > > > > > Thank you.
>> >>> > > > > >
>> >>> > > > > >
>> >>> > > > > > From: Yu <li...@apache.org>
>> >>> > > > > > Date: Friday, February 24, 2023 at 3:55 AM
>> >>> > > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
>> >>> > > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
>> >>> > > > > > Hi @asafm and @emidio-cardeira thanks for your great work!
>> >>> > > > > >
>> >>> > > > > > You've contributed new designs (with colors/elements/...
>> that
>> >>> have
>> >>> > > not
>> >>> > > > > been
>> >>> > > > > > used) for Pulsar, which is a big step for the community.
>> >>> > > > > >
>> >>> > > > > > Preiviously we've collected some rules at Pulsar Design
>> Style
>> >>> Guide
>> >>> > > [1],
>> >>> > > > > > which are used to create illustrations in docs.
>> >>> > > > > >
>> >>> > > > > > If this new look is accepted, can you document the design
>> >>> > rules/best
>> >>> > > > > > practice? They should be available in the Contribution Guide
>> >>> [2].
>> >>> > > > > >
>> >>> > > > > > In this way, other contributors can follow and create
>> designs
>> >>> in
>> >>> > high
>> >>> > > > > > quality and consistent style.
>> >>> > > > > >
>> >>> > > > > > Thanks!
>> >>> > > > > >
>> >>> > > > > > ~~~~~
>> >>> > > > > >
>> >>> > > > > > [1]
>> >>> > > > > >
>> >>> > > > > >
>> >>> > > > >
>> >>> > >
>> >>> >
>> >>>
>> https://docs.google.com/document/d/16Hp7Sc86MQtL0m8fc2w_TrcKXAuglwRwHmdmwfk00mI/edit#heading=h.b8ogodj5sj
>> >>> > > > > >
>> >>> > > > > > [2] https://pulsar.apache.org/contribute/
>> >>> > > > > >
>> >>> > > > > >
>> >>> > > > > > On Fri, Feb 24, 2023 at 5:27 AM Asaf Mesika <
>> >>> asaf.mesika@gmail.com
>> >>> > >
>> >>> > > > > wrote:
>> >>> > > > > >
>> >>> > > > > > > Hi,
>> >>> > > > > > >
>> >>> > > > > > > PIP issue: https://github.com/apache/pulsar/issues/19611
>> >>> > > > > > >
>> >>> > > > > > > One of the key elements that attracted me to Pulsar was
>> how
>> >>> > > awesome it
>> >>> > > > > > is -
>> >>> > > > > > > built in 2012 yet fits the new strategy of being
>> >>> cloud-native -
>> >>> > > simply
>> >>> > > > > > > incredible. It's not only that - it has so many
>> outstanding
>> >>> > > features,
>> >>> > > > > > > making it a cutting edge, modern powerhouse in the
>> messaging
>> >>> > system
>> >>> > > > > > > category.
>> >>> > > > > > >
>> >>> > > > > > > Yet, its site does not reflect that.
>> >>> > > > > > > It does the opposite.
>> >>> > > > > > > People new to Pulsar, not knowing it as we do in the
>> >>> community,
>> >>> > > would
>> >>> > > > > > think
>> >>> > > > > > > it's an old, unmaintained technology, and maybe not even
>> >>> bother
>> >>> > > reading
>> >>> > > > > > the
>> >>> > > > > > > landing page.
>> >>> > > > > > >
>> >>> > > > > > > This is why I embarked on a journey to improve Pulsar
>> >>> web-site,
>> >>> > in
>> >>> > > bite
>> >>> > > > > > > sizes. My first step was improving the landing page copy
>> for
>> >>> the
>> >>> > > > > elevator
>> >>> > > > > > > pitch, opening paragraph, and the feature descriptions (In
>> >>> this
>> >>> > PR
>> >>> > > > > > > <https://github.com/apache/pulsar-site/pull/349>)
>> >>> > > > > > >
>> >>> > > > > > > Today, together with my friend, co-worker and designer
>> >>> Emidio, I
>> >>> > > would
>> >>> > > > > > like
>> >>> > > > > > > to propose the second step: revamp the landing page
>> >>> structure and
>> >>> > > most
>> >>> > > > > > > importantly - the website look and feel.
>> >>> > > > > > >
>> >>> > > > > > > The PIP <https://github.com/apache/pulsar/issues/19611>
>> >>> > contains:
>> >>> > > > > > > * The screenshots for it
>> >>> > > > > > > * A "live" Figma view for it
>> >>> > > > > > > * Detailed explanation of what was changed and why.
>> >>> > > > > > >
>> >>> > > > > > > I think you'll love it.
>> >>> > > > > > >
>> >>> > > > > > > Happy to hear your thoughts.
>> >>> > > > > > >
>> >>> > > > > > >
>> >>> > > > > > > Asaf Mesika
>> >>> > > > > > >
>> >>> > > > > >
>> >>> > > > >
>> >>> > >
>> >>> >
>> >>>
>> >>
>>
>

Re: [DISCUSS] PIP-249: Pulsar website redesign

Posted by Asaf Mesika <as...@gmail.com>.
On Mon, Mar 13, 2023 at 7:29 AM tison <wa...@gmail.com> wrote:

> Hi Asaf,
>
> SGTM. I don't have more comments on the proposal. I'll be glad to review
> the implementation later :)
>
> BTW, Apache mailing list doesn't support inline pictures, so you may share
> a link to the image?
>

I've updated the PIP when the comment was originally made to have the
updated footer image.

https://user-images.githubusercontent.com/989425/224024408-e81ef77f-36b1-4245-9a37-aa04f7cbfe8a.png


>
> Best,
> tison.
>
>
> Asaf Mesika <as...@gmail.com> 于2023年3月9日周四 18:10写道:
>
> > Tison, the rest of the community - any other feedback you'd like to see
> > incorporated?
> >
> >
> > On Tue, Mar 7, 2023 at 4:13 PM Asaf Mesika <as...@gmail.com>
> wrote:
> >
> >>
> >>
> >> On Wed, Mar 1, 2023 at 3:14 AM tison <wa...@gmail.com> wrote:
> >>
> >>> Hi Asaf,
> >>>
> >>> Here are my two coins:
> >>>
> >>> 1. Big +1 on the proposed change to a neutral background. The blue
> >>> background makes color coordination quite difficult.
> >>> 2. Since we already stick the top menu on scrolling, perhaps we don't
> >>> have
> >>> to change the footer to duplicate nav items. At least the proposed look
> >>> is
> >>> quite obsolete to have three blocks in the footer.
> >>>
> >>> For community links, we have already a community button in the top nav
> >>> bar,
> >>> and for the ASF footer display, https://kafka.apache.org/ provides a
> >>> solution to minimize it.
> >>>
> >>
> >> Thanks for the input, that's actually a good pointOur idea for the
> >> footer is something quite common these days and a recognized pattern.
> >> The footer is used as a "site map" for the whole website. Right now, on
> >> our proposal, it is only a representation of the menu but as we add more
> >> content, visitors will always have a place where they can see all the
> >> website information architecture (including the social media)See for
> >> instance
> >> https://www.apple.com
> >> The menu is sticky but the footer is much more complete, that is our
> goal.We
> >> do agree that the second block for the apache  website content seems
> out of
> >> place.
> >> So considering your comment, our proposal would be to remove it and use
> >> the Apache logo as a link for the Apache pulsar (as kafka does)Here's
> >> the proposal
> >>
> >> [image: image.png]
> >>
> >> WDYT?
> >>
> >>
> >>>
> >>> Best,
> >>> tison.
> >>>
> >>>
> >>> Asaf Mesika <as...@gmail.com> 于2023年3月1日周三 05:11写道:
> >>>
> >>> > So far we have 4 people giving feedback: Yu, Dave, Enrico and Kyril.
> >>> >
> >>> > Anybody else wishes to express their feedback about the content of
> the
> >>> PIP?
> >>> >
> >>> > On Mon, Feb 27, 2023 at 3:08 PM Enrico Olivelli <eolivelli@gmail.com
> >
> >>> > wrote:
> >>> >
> >>> > > I am supportive of this idea about the website.
> >>> > > I won't enter the details, but I have read the PIP and overall the
> >>> > > idea seems good to me
> >>> > >
> >>> > > Enrico
> >>> > >
> >>> > > Il giorno ven 24 feb 2023 alle ore 17:37 Asaf Mesika
> >>> > > <as...@gmail.com> ha scritto:
> >>> > > >
> >>> > > > You are correct - we did start with what content we wanted to
> show,
> >>> > then
> >>> > > > designed it to fit that content.
> >>> > > > We are releasing it for discussion, iteration and approval, piece
> >>> by
> >>> > > piece,
> >>> > > > as I said before since it's easier for everyone reviewing it do
> it
> >>> in
> >>> > > small
> >>> > > > pieces (just like in code).
> >>> > > >
> >>> > > > The “Homepage structure” point is defined in the PIP’s scope, so
> I
> >>> > > thought
> >>> > > > > it meant content changing is implied at this step.
> >>> > > > >
> >>> > > >
> >>> > > > The "homepage structure" is detailed in the PIP and composed of:
> >>> > > >
> >>> > > >    - News banner
> >>> > > >    - Testimonials
> >>> > > >    - Menu
> >>> > > >    - Footer
> >>> > > >
> >>> > > > As you see it does not mean content changing as this, as we leave
> >>> that
> >>> > to
> >>> > > > future steps.
> >>> > > >
> >>> > > >
> >>> > > >
> >>> > > > On Fri, Feb 24, 2023 at 4:51 PM Kiryl Valkovich
> >>> > > <ki...@teal.tools>
> >>> > > > wrote:
> >>> > > >
> >>> > > > > Asaf, okay. I see you have some plan.
> >>> > > > >
> >>> > > > > I’m just a bit confused with the steps ordering.
> >>> > > > > Usually, such work starts with “What content do we want to
> show?”
> >>> > That
> >>> > > > > implies content changes.
> >>> > > > > Then “How can we display this content in the best way?”. That
> >>> implies
> >>> > > the
> >>> > > > > work on visual design and content adjustment.
> >>> > > > > Of course, this order is not mandatory, but it usually allows
> to
> >>> save
> >>> > > time
> >>> > > > > on the number of iterations.
> >>> > > > > The “Homepage structure” point is defined in the PIP’s scope,
> so
> >>> I
> >>> > > thought
> >>> > > > > it meant content changing is implied at this step.
> >>> > > > > Waiting for the finished site. :)
> >>> > > > > By the way, does someone have any more opinions on the topic?
> >>> > > > >
> >>> > > > > From: Asaf Mesika <as...@gmail.com>
> >>> > > > > Date: Friday, February 24, 2023 at 3:06 PM
> >>> > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
> >>> > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
> >>> > > > > I totally agree with your point Kyril, and as I wrote in the
> >>> welcome
> >>> > > email
> >>> > > > > - I want to do all you wrote, but it has to be in bite size
> >>> pieces.
> >>> > > This
> >>> > > > > piece is about theme and general look and feel. We "force"
> >>> ourselves,
> >>> > > by
> >>> > > > > design, to avoid any content change - just like in code in this
> >>> > > proposal -
> >>> > > > > so people can focus only on the theme change. It's like in code
> >>> - you
> >>> > > take
> >>> > > > > an epic, break it down to stories, and each is broken down to
> >>> small
> >>> > > PRs.
> >>> > > > >
> >>> > > > > So yes, I have a pipeline of content changes:
> >>> > > > > * Landing page:
> >>> > > > > ** "Tell me about the pulsar community" section - containing
> >>> exactly
> >>> > > what
> >>> > > > > you wanted. We gather great statistics that show the growing
> >>> > community
> >>> > > in
> >>> > > > > nice numbers, which can also feature company names
> >>> > > > > ** "Use cases and applications" - so people can know how Pulsar
> >>> is
> >>> > > used by
> >>> > > > > companies (small and big)
> >>> > > > > and more.
> >>> > > > >
> >>> > > > > * Documentation:
> >>> > > > >    As you probably know - the documentation itself is an
> >>> > encyclopedia,
> >>> > > so I
> >>> > > > > planned next week a PIP presenting a new structure (super high
> >>> level)
> >>> > > and
> >>> > > > > presenting in detail the first section I'd like to focus on:
> >>> > > Quick-start
> >>> > > > > Guide.
> >>> > > > >
> >>> > > > > Each such change will be open for discussion to make it the
> best
> >>> > > possible
> >>> > > > > addition to the site.
> >>> > > > >
> >>> > > > > I'm happy you liked the look and feel (design) proposed (Emidio
> >>> is
> >>> > > happy
> >>> > > > > too).
> >>> > > > >
> >>> > > > >
> >>> > > > > On Fri, Feb 24, 2023 at 10:21 AM Kiryl Valkovich
> >>> > > > > <ki...@teal.tools>
> >>> > > > > wrote:
> >>> > > > >
> >>> > > > > > While I find the proposed visual changes okay, I'm unsure
> >>> about the
> >>> > > > > > homepage structure.
> >>> > > > > >
> >>> > > > > > I'd add one obvious point to the Goal section that can be
> >>> > formulated
> >>> > > > > > differently, but eventually is:
> >>> > > > > > - **The goal is to get more companies to start using
> Pulsar.**
> >>> > > > > >
> >>> > > > > > In other words, the landing page should **sell** the project
> to
> >>> > > potential
> >>> > > > > > users.
> >>> > > > > >
> >>> > > > > > The defined scope of this PIP includes the "Homepage
> structure"
> >>> > > point. I
> >>> > > > > > will try to express my thoughts on this.
> >>> > > > > >
> >>> > > > > > ## Add "Trusted by" or "Used in production" section
> >>> > > > > >
> >>> > > > > > One of the best hooks to attract new customers is to show
> that
> >>> > their
> >>> > > > > peers
> >>> > > > > > or more prominent players use it.
> >>> > > > > >
> >>> > > > > > This is why I think it's essential to show the list of
> >>> companies
> >>> > > that use
> >>> > > > > > Pulsar as closer to the page top, as possible.
> >>> > > > > >
> >>> > > > > > *Kafka in some form has this info on the first screen*
> >>> > > > > > <img width="1276" alt="Screenshot 2023-02-24 at 8 18 35 AM"
> >>> src=
> >>> > > > > >
> >>> > > > >
> >>> > >
> >>> >
> >>>
> https://user-images.githubusercontent.com/9302460/221116492-b77cb8e9-eca1-46bd-b457-6889f4e708b6.png
> >>> > > > > > >
> >>> > > > > >
> >>> > > > > > *Confluent has it on the second screen*
> >>> > > > > > <img width="1423" alt="Screenshot 2023-02-24 at 8 08 06 AM"
> >>> src=
> >>> > > > > >
> >>> > > > >
> >>> > >
> >>> >
> >>>
> https://user-images.githubusercontent.com/9302460/221114783-4f22394e-d1fd-4640-8264-3b137f44e2a1.png
> >>> > > > > > >
> >>> > > > > >
> >>> > > > > > *StreamNative has it on the second screen*
> >>> > > > > > <img width="1425" alt="Screenshot 2023-02-24 at 8 19 35 AM"
> >>> src=
> >>> > > > > >
> >>> > > > >
> >>> > >
> >>> >
> >>>
> https://user-images.githubusercontent.com/9302460/221116665-6749212f-749f-4221-b175-07261a6d2ed5.png
> >>> > > > > > >
> >>> > > > > >
> >>> > > > > > *Redpanda has it on the second screen*
> >>> > > > > > <img width="1391" alt="Screenshot 2023-02-24 at 8 27 40 AM"
> >>> src=
> >>> > > > > >
> >>> > > > >
> >>> > >
> >>> >
> >>>
> https://user-images.githubusercontent.com/9302460/221118114-aabaee99-f6ef-4586-b7df-02c5ca3b24a6.png
> >>> > > > > > >
> >>> > > > > >
> >>> > > > > > The homepage structure proposed in the PIP doesn't have a
> list
> >>> of
> >>> > the
> >>> > > > > > companies on the page itself. Instead, it has a testimonials
> >>> list
> >>> > at
> >>> > > the
> >>> > > > > > **bottom** of the page with a link to case-studies.
> >>> > > > > >
> >>> > > > > > ## Too much text on the second screen
> >>> > > > > >
> >>> > > > > > Users don't like to read long texts on landing pages. They'll
> >>> just
> >>> > > skip
> >>> > > > > it.
> >>> > > > > > Show the same or similar text in a bullet-point-like style
> >>> would be
> >>> > > > > better.
> >>> > > > > >
> >>> > > > > > <img width="838" alt="Screenshot 2023-02-24 at 8 33 50 AM"
> src=
> >>> > > > > >
> >>> > > > >
> >>> > >
> >>> >
> >>>
> https://user-images.githubusercontent.com/9302460/221119160-5a39c7c9-ad68-4332-961a-e941f3a76693.png
> >>> > > > > > >
> >>> > > > > >
> >>> > > > > > ## The Pulsar Features section
> >>> > > > > >
> >>> > > > > > Questions the potential user implicitly asks when they scroll
> >>> the
> >>> > > landing
> >>> > > > > > page sound like:
> >>> > > > > >
> >>> > > > > > > 🤔 How can this project help me to solve my pain points?
> >>> > > > > > > 🤔 Why should I "buy" this?
> >>> > > > > >
> >>> > > > > > The answers to this question aren't limited to the technical
> >>> > features
> >>> > > > > list.
> >>> > > > > >
> >>> > > > > > The current PIP doesn't seem to answer these questions.
> >>> > > > > >
> >>> > > > > > ---
> >>> > > > > >
> >>> > > > > > ## Alternative page structure proposal
> >>> > > > > >
> >>> > > > > > 🥑 Here it is: https://pulsar-site-three.vercel.app/
> >>> > > > > >
> >>> > > > > > I would be happy to work with the designer if most users
> >>> prefer the
> >>> > > PIP's
> >>> > > > > > visual style.
> >>> > > > > >
> >>> > > > > > My goal is not to compete here "just for fun". My company
> >>> works on
> >>> > a
> >>> > > > > > product for Pulsar users, so I'm in some kind of dependent
> on a
> >>> > wider
> >>> > > > > > Pulsar adoption.
> >>> > > > > >
> >>> > > > > > Thank you.
> >>> > > > > >
> >>> > > > > >
> >>> > > > > > From: Yu <li...@apache.org>
> >>> > > > > > Date: Friday, February 24, 2023 at 3:55 AM
> >>> > > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
> >>> > > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
> >>> > > > > > Hi @asafm and @emidio-cardeira thanks for your great work!
> >>> > > > > >
> >>> > > > > > You've contributed new designs (with colors/elements/... that
> >>> have
> >>> > > not
> >>> > > > > been
> >>> > > > > > used) for Pulsar, which is a big step for the community.
> >>> > > > > >
> >>> > > > > > Preiviously we've collected some rules at Pulsar Design Style
> >>> Guide
> >>> > > [1],
> >>> > > > > > which are used to create illustrations in docs.
> >>> > > > > >
> >>> > > > > > If this new look is accepted, can you document the design
> >>> > rules/best
> >>> > > > > > practice? They should be available in the Contribution Guide
> >>> [2].
> >>> > > > > >
> >>> > > > > > In this way, other contributors can follow and create designs
> >>> in
> >>> > high
> >>> > > > > > quality and consistent style.
> >>> > > > > >
> >>> > > > > > Thanks!
> >>> > > > > >
> >>> > > > > > ~~~~~
> >>> > > > > >
> >>> > > > > > [1]
> >>> > > > > >
> >>> > > > > >
> >>> > > > >
> >>> > >
> >>> >
> >>>
> https://docs.google.com/document/d/16Hp7Sc86MQtL0m8fc2w_TrcKXAuglwRwHmdmwfk00mI/edit#heading=h.b8ogodj5sj
> >>> > > > > >
> >>> > > > > > [2] https://pulsar.apache.org/contribute/
> >>> > > > > >
> >>> > > > > >
> >>> > > > > > On Fri, Feb 24, 2023 at 5:27 AM Asaf Mesika <
> >>> asaf.mesika@gmail.com
> >>> > >
> >>> > > > > wrote:
> >>> > > > > >
> >>> > > > > > > Hi,
> >>> > > > > > >
> >>> > > > > > > PIP issue: https://github.com/apache/pulsar/issues/19611
> >>> > > > > > >
> >>> > > > > > > One of the key elements that attracted me to Pulsar was how
> >>> > > awesome it
> >>> > > > > > is -
> >>> > > > > > > built in 2012 yet fits the new strategy of being
> >>> cloud-native -
> >>> > > simply
> >>> > > > > > > incredible. It's not only that - it has so many outstanding
> >>> > > features,
> >>> > > > > > > making it a cutting edge, modern powerhouse in the
> messaging
> >>> > system
> >>> > > > > > > category.
> >>> > > > > > >
> >>> > > > > > > Yet, its site does not reflect that.
> >>> > > > > > > It does the opposite.
> >>> > > > > > > People new to Pulsar, not knowing it as we do in the
> >>> community,
> >>> > > would
> >>> > > > > > think
> >>> > > > > > > it's an old, unmaintained technology, and maybe not even
> >>> bother
> >>> > > reading
> >>> > > > > > the
> >>> > > > > > > landing page.
> >>> > > > > > >
> >>> > > > > > > This is why I embarked on a journey to improve Pulsar
> >>> web-site,
> >>> > in
> >>> > > bite
> >>> > > > > > > sizes. My first step was improving the landing page copy
> for
> >>> the
> >>> > > > > elevator
> >>> > > > > > > pitch, opening paragraph, and the feature descriptions (In
> >>> this
> >>> > PR
> >>> > > > > > > <https://github.com/apache/pulsar-site/pull/349>)
> >>> > > > > > >
> >>> > > > > > > Today, together with my friend, co-worker and designer
> >>> Emidio, I
> >>> > > would
> >>> > > > > > like
> >>> > > > > > > to propose the second step: revamp the landing page
> >>> structure and
> >>> > > most
> >>> > > > > > > importantly - the website look and feel.
> >>> > > > > > >
> >>> > > > > > > The PIP <https://github.com/apache/pulsar/issues/19611>
> >>> > contains:
> >>> > > > > > > * The screenshots for it
> >>> > > > > > > * A "live" Figma view for it
> >>> > > > > > > * Detailed explanation of what was changed and why.
> >>> > > > > > >
> >>> > > > > > > I think you'll love it.
> >>> > > > > > >
> >>> > > > > > > Happy to hear your thoughts.
> >>> > > > > > >
> >>> > > > > > >
> >>> > > > > > > Asaf Mesika
> >>> > > > > > >
> >>> > > > > >
> >>> > > > >
> >>> > >
> >>> >
> >>>
> >>
>

Re: [DISCUSS] PIP-249: Pulsar website redesign

Posted by tison <wa...@gmail.com>.
Hi Asaf,

SGTM. I don't have more comments on the proposal. I'll be glad to review
the implementation later :)

BTW, Apache mailing list doesn't support inline pictures, so you may share
a link to the image?

Best,
tison.


Asaf Mesika <as...@gmail.com> 于2023年3月9日周四 18:10写道:

> Tison, the rest of the community - any other feedback you'd like to see
> incorporated?
>
>
> On Tue, Mar 7, 2023 at 4:13 PM Asaf Mesika <as...@gmail.com> wrote:
>
>>
>>
>> On Wed, Mar 1, 2023 at 3:14 AM tison <wa...@gmail.com> wrote:
>>
>>> Hi Asaf,
>>>
>>> Here are my two coins:
>>>
>>> 1. Big +1 on the proposed change to a neutral background. The blue
>>> background makes color coordination quite difficult.
>>> 2. Since we already stick the top menu on scrolling, perhaps we don't
>>> have
>>> to change the footer to duplicate nav items. At least the proposed look
>>> is
>>> quite obsolete to have three blocks in the footer.
>>>
>>> For community links, we have already a community button in the top nav
>>> bar,
>>> and for the ASF footer display, https://kafka.apache.org/ provides a
>>> solution to minimize it.
>>>
>>
>> Thanks for the input, that's actually a good pointOur idea for the
>> footer is something quite common these days and a recognized pattern.
>> The footer is used as a "site map" for the whole website. Right now, on
>> our proposal, it is only a representation of the menu but as we add more
>> content, visitors will always have a place where they can see all the
>> website information architecture (including the social media)See for
>> instance
>> https://www.apple.com
>> The menu is sticky but the footer is much more complete, that is our goal.We
>> do agree that the second block for the apache  website content seems out of
>> place.
>> So considering your comment, our proposal would be to remove it and use
>> the Apache logo as a link for the Apache pulsar (as kafka does)Here's
>> the proposal
>>
>> [image: image.png]
>>
>> WDYT?
>>
>>
>>>
>>> Best,
>>> tison.
>>>
>>>
>>> Asaf Mesika <as...@gmail.com> 于2023年3月1日周三 05:11写道:
>>>
>>> > So far we have 4 people giving feedback: Yu, Dave, Enrico and Kyril.
>>> >
>>> > Anybody else wishes to express their feedback about the content of the
>>> PIP?
>>> >
>>> > On Mon, Feb 27, 2023 at 3:08 PM Enrico Olivelli <eo...@gmail.com>
>>> > wrote:
>>> >
>>> > > I am supportive of this idea about the website.
>>> > > I won't enter the details, but I have read the PIP and overall the
>>> > > idea seems good to me
>>> > >
>>> > > Enrico
>>> > >
>>> > > Il giorno ven 24 feb 2023 alle ore 17:37 Asaf Mesika
>>> > > <as...@gmail.com> ha scritto:
>>> > > >
>>> > > > You are correct - we did start with what content we wanted to show,
>>> > then
>>> > > > designed it to fit that content.
>>> > > > We are releasing it for discussion, iteration and approval, piece
>>> by
>>> > > piece,
>>> > > > as I said before since it's easier for everyone reviewing it do it
>>> in
>>> > > small
>>> > > > pieces (just like in code).
>>> > > >
>>> > > > The “Homepage structure” point is defined in the PIP’s scope, so I
>>> > > thought
>>> > > > > it meant content changing is implied at this step.
>>> > > > >
>>> > > >
>>> > > > The "homepage structure" is detailed in the PIP and composed of:
>>> > > >
>>> > > >    - News banner
>>> > > >    - Testimonials
>>> > > >    - Menu
>>> > > >    - Footer
>>> > > >
>>> > > > As you see it does not mean content changing as this, as we leave
>>> that
>>> > to
>>> > > > future steps.
>>> > > >
>>> > > >
>>> > > >
>>> > > > On Fri, Feb 24, 2023 at 4:51 PM Kiryl Valkovich
>>> > > <ki...@teal.tools>
>>> > > > wrote:
>>> > > >
>>> > > > > Asaf, okay. I see you have some plan.
>>> > > > >
>>> > > > > I’m just a bit confused with the steps ordering.
>>> > > > > Usually, such work starts with “What content do we want to show?”
>>> > That
>>> > > > > implies content changes.
>>> > > > > Then “How can we display this content in the best way?”. That
>>> implies
>>> > > the
>>> > > > > work on visual design and content adjustment.
>>> > > > > Of course, this order is not mandatory, but it usually allows to
>>> save
>>> > > time
>>> > > > > on the number of iterations.
>>> > > > > The “Homepage structure” point is defined in the PIP’s scope, so
>>> I
>>> > > thought
>>> > > > > it meant content changing is implied at this step.
>>> > > > > Waiting for the finished site. :)
>>> > > > > By the way, does someone have any more opinions on the topic?
>>> > > > >
>>> > > > > From: Asaf Mesika <as...@gmail.com>
>>> > > > > Date: Friday, February 24, 2023 at 3:06 PM
>>> > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
>>> > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
>>> > > > > I totally agree with your point Kyril, and as I wrote in the
>>> welcome
>>> > > email
>>> > > > > - I want to do all you wrote, but it has to be in bite size
>>> pieces.
>>> > > This
>>> > > > > piece is about theme and general look and feel. We "force"
>>> ourselves,
>>> > > by
>>> > > > > design, to avoid any content change - just like in code in this
>>> > > proposal -
>>> > > > > so people can focus only on the theme change. It's like in code
>>> - you
>>> > > take
>>> > > > > an epic, break it down to stories, and each is broken down to
>>> small
>>> > > PRs.
>>> > > > >
>>> > > > > So yes, I have a pipeline of content changes:
>>> > > > > * Landing page:
>>> > > > > ** "Tell me about the pulsar community" section - containing
>>> exactly
>>> > > what
>>> > > > > you wanted. We gather great statistics that show the growing
>>> > community
>>> > > in
>>> > > > > nice numbers, which can also feature company names
>>> > > > > ** "Use cases and applications" - so people can know how Pulsar
>>> is
>>> > > used by
>>> > > > > companies (small and big)
>>> > > > > and more.
>>> > > > >
>>> > > > > * Documentation:
>>> > > > >    As you probably know - the documentation itself is an
>>> > encyclopedia,
>>> > > so I
>>> > > > > planned next week a PIP presenting a new structure (super high
>>> level)
>>> > > and
>>> > > > > presenting in detail the first section I'd like to focus on:
>>> > > Quick-start
>>> > > > > Guide.
>>> > > > >
>>> > > > > Each such change will be open for discussion to make it the best
>>> > > possible
>>> > > > > addition to the site.
>>> > > > >
>>> > > > > I'm happy you liked the look and feel (design) proposed (Emidio
>>> is
>>> > > happy
>>> > > > > too).
>>> > > > >
>>> > > > >
>>> > > > > On Fri, Feb 24, 2023 at 10:21 AM Kiryl Valkovich
>>> > > > > <ki...@teal.tools>
>>> > > > > wrote:
>>> > > > >
>>> > > > > > While I find the proposed visual changes okay, I'm unsure
>>> about the
>>> > > > > > homepage structure.
>>> > > > > >
>>> > > > > > I'd add one obvious point to the Goal section that can be
>>> > formulated
>>> > > > > > differently, but eventually is:
>>> > > > > > - **The goal is to get more companies to start using Pulsar.**
>>> > > > > >
>>> > > > > > In other words, the landing page should **sell** the project to
>>> > > potential
>>> > > > > > users.
>>> > > > > >
>>> > > > > > The defined scope of this PIP includes the "Homepage structure"
>>> > > point. I
>>> > > > > > will try to express my thoughts on this.
>>> > > > > >
>>> > > > > > ## Add "Trusted by" or "Used in production" section
>>> > > > > >
>>> > > > > > One of the best hooks to attract new customers is to show that
>>> > their
>>> > > > > peers
>>> > > > > > or more prominent players use it.
>>> > > > > >
>>> > > > > > This is why I think it's essential to show the list of
>>> companies
>>> > > that use
>>> > > > > > Pulsar as closer to the page top, as possible.
>>> > > > > >
>>> > > > > > *Kafka in some form has this info on the first screen*
>>> > > > > > <img width="1276" alt="Screenshot 2023-02-24 at 8 18 35 AM"
>>> src=
>>> > > > > >
>>> > > > >
>>> > >
>>> >
>>> https://user-images.githubusercontent.com/9302460/221116492-b77cb8e9-eca1-46bd-b457-6889f4e708b6.png
>>> > > > > > >
>>> > > > > >
>>> > > > > > *Confluent has it on the second screen*
>>> > > > > > <img width="1423" alt="Screenshot 2023-02-24 at 8 08 06 AM"
>>> src=
>>> > > > > >
>>> > > > >
>>> > >
>>> >
>>> https://user-images.githubusercontent.com/9302460/221114783-4f22394e-d1fd-4640-8264-3b137f44e2a1.png
>>> > > > > > >
>>> > > > > >
>>> > > > > > *StreamNative has it on the second screen*
>>> > > > > > <img width="1425" alt="Screenshot 2023-02-24 at 8 19 35 AM"
>>> src=
>>> > > > > >
>>> > > > >
>>> > >
>>> >
>>> https://user-images.githubusercontent.com/9302460/221116665-6749212f-749f-4221-b175-07261a6d2ed5.png
>>> > > > > > >
>>> > > > > >
>>> > > > > > *Redpanda has it on the second screen*
>>> > > > > > <img width="1391" alt="Screenshot 2023-02-24 at 8 27 40 AM"
>>> src=
>>> > > > > >
>>> > > > >
>>> > >
>>> >
>>> https://user-images.githubusercontent.com/9302460/221118114-aabaee99-f6ef-4586-b7df-02c5ca3b24a6.png
>>> > > > > > >
>>> > > > > >
>>> > > > > > The homepage structure proposed in the PIP doesn't have a list
>>> of
>>> > the
>>> > > > > > companies on the page itself. Instead, it has a testimonials
>>> list
>>> > at
>>> > > the
>>> > > > > > **bottom** of the page with a link to case-studies.
>>> > > > > >
>>> > > > > > ## Too much text on the second screen
>>> > > > > >
>>> > > > > > Users don't like to read long texts on landing pages. They'll
>>> just
>>> > > skip
>>> > > > > it.
>>> > > > > > Show the same or similar text in a bullet-point-like style
>>> would be
>>> > > > > better.
>>> > > > > >
>>> > > > > > <img width="838" alt="Screenshot 2023-02-24 at 8 33 50 AM" src=
>>> > > > > >
>>> > > > >
>>> > >
>>> >
>>> https://user-images.githubusercontent.com/9302460/221119160-5a39c7c9-ad68-4332-961a-e941f3a76693.png
>>> > > > > > >
>>> > > > > >
>>> > > > > > ## The Pulsar Features section
>>> > > > > >
>>> > > > > > Questions the potential user implicitly asks when they scroll
>>> the
>>> > > landing
>>> > > > > > page sound like:
>>> > > > > >
>>> > > > > > > 🤔 How can this project help me to solve my pain points?
>>> > > > > > > 🤔 Why should I "buy" this?
>>> > > > > >
>>> > > > > > The answers to this question aren't limited to the technical
>>> > features
>>> > > > > list.
>>> > > > > >
>>> > > > > > The current PIP doesn't seem to answer these questions.
>>> > > > > >
>>> > > > > > ---
>>> > > > > >
>>> > > > > > ## Alternative page structure proposal
>>> > > > > >
>>> > > > > > 🥑 Here it is: https://pulsar-site-three.vercel.app/
>>> > > > > >
>>> > > > > > I would be happy to work with the designer if most users
>>> prefer the
>>> > > PIP's
>>> > > > > > visual style.
>>> > > > > >
>>> > > > > > My goal is not to compete here "just for fun". My company
>>> works on
>>> > a
>>> > > > > > product for Pulsar users, so I'm in some kind of dependent on a
>>> > wider
>>> > > > > > Pulsar adoption.
>>> > > > > >
>>> > > > > > Thank you.
>>> > > > > >
>>> > > > > >
>>> > > > > > From: Yu <li...@apache.org>
>>> > > > > > Date: Friday, February 24, 2023 at 3:55 AM
>>> > > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
>>> > > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
>>> > > > > > Hi @asafm and @emidio-cardeira thanks for your great work!
>>> > > > > >
>>> > > > > > You've contributed new designs (with colors/elements/... that
>>> have
>>> > > not
>>> > > > > been
>>> > > > > > used) for Pulsar, which is a big step for the community.
>>> > > > > >
>>> > > > > > Preiviously we've collected some rules at Pulsar Design Style
>>> Guide
>>> > > [1],
>>> > > > > > which are used to create illustrations in docs.
>>> > > > > >
>>> > > > > > If this new look is accepted, can you document the design
>>> > rules/best
>>> > > > > > practice? They should be available in the Contribution Guide
>>> [2].
>>> > > > > >
>>> > > > > > In this way, other contributors can follow and create designs
>>> in
>>> > high
>>> > > > > > quality and consistent style.
>>> > > > > >
>>> > > > > > Thanks!
>>> > > > > >
>>> > > > > > ~~~~~
>>> > > > > >
>>> > > > > > [1]
>>> > > > > >
>>> > > > > >
>>> > > > >
>>> > >
>>> >
>>> https://docs.google.com/document/d/16Hp7Sc86MQtL0m8fc2w_TrcKXAuglwRwHmdmwfk00mI/edit#heading=h.b8ogodj5sj
>>> > > > > >
>>> > > > > > [2] https://pulsar.apache.org/contribute/
>>> > > > > >
>>> > > > > >
>>> > > > > > On Fri, Feb 24, 2023 at 5:27 AM Asaf Mesika <
>>> asaf.mesika@gmail.com
>>> > >
>>> > > > > wrote:
>>> > > > > >
>>> > > > > > > Hi,
>>> > > > > > >
>>> > > > > > > PIP issue: https://github.com/apache/pulsar/issues/19611
>>> > > > > > >
>>> > > > > > > One of the key elements that attracted me to Pulsar was how
>>> > > awesome it
>>> > > > > > is -
>>> > > > > > > built in 2012 yet fits the new strategy of being
>>> cloud-native -
>>> > > simply
>>> > > > > > > incredible. It's not only that - it has so many outstanding
>>> > > features,
>>> > > > > > > making it a cutting edge, modern powerhouse in the messaging
>>> > system
>>> > > > > > > category.
>>> > > > > > >
>>> > > > > > > Yet, its site does not reflect that.
>>> > > > > > > It does the opposite.
>>> > > > > > > People new to Pulsar, not knowing it as we do in the
>>> community,
>>> > > would
>>> > > > > > think
>>> > > > > > > it's an old, unmaintained technology, and maybe not even
>>> bother
>>> > > reading
>>> > > > > > the
>>> > > > > > > landing page.
>>> > > > > > >
>>> > > > > > > This is why I embarked on a journey to improve Pulsar
>>> web-site,
>>> > in
>>> > > bite
>>> > > > > > > sizes. My first step was improving the landing page copy for
>>> the
>>> > > > > elevator
>>> > > > > > > pitch, opening paragraph, and the feature descriptions (In
>>> this
>>> > PR
>>> > > > > > > <https://github.com/apache/pulsar-site/pull/349>)
>>> > > > > > >
>>> > > > > > > Today, together with my friend, co-worker and designer
>>> Emidio, I
>>> > > would
>>> > > > > > like
>>> > > > > > > to propose the second step: revamp the landing page
>>> structure and
>>> > > most
>>> > > > > > > importantly - the website look and feel.
>>> > > > > > >
>>> > > > > > > The PIP <https://github.com/apache/pulsar/issues/19611>
>>> > contains:
>>> > > > > > > * The screenshots for it
>>> > > > > > > * A "live" Figma view for it
>>> > > > > > > * Detailed explanation of what was changed and why.
>>> > > > > > >
>>> > > > > > > I think you'll love it.
>>> > > > > > >
>>> > > > > > > Happy to hear your thoughts.
>>> > > > > > >
>>> > > > > > >
>>> > > > > > > Asaf Mesika
>>> > > > > > >
>>> > > > > >
>>> > > > >
>>> > >
>>> >
>>>
>>

Re: [DISCUSS] PIP-249: Pulsar website redesign

Posted by Asaf Mesika <as...@gmail.com>.
Tison, the rest of the community - any other feedback you'd like to see
incorporated?


On Tue, Mar 7, 2023 at 4:13 PM Asaf Mesika <as...@gmail.com> wrote:

>
>
> On Wed, Mar 1, 2023 at 3:14 AM tison <wa...@gmail.com> wrote:
>
>> Hi Asaf,
>>
>> Here are my two coins:
>>
>> 1. Big +1 on the proposed change to a neutral background. The blue
>> background makes color coordination quite difficult.
>> 2. Since we already stick the top menu on scrolling, perhaps we don't have
>> to change the footer to duplicate nav items. At least the proposed look is
>> quite obsolete to have three blocks in the footer.
>>
>> For community links, we have already a community button in the top nav
>> bar,
>> and for the ASF footer display, https://kafka.apache.org/ provides a
>> solution to minimize it.
>>
>
> Thanks for the input, that's actually a good pointOur idea for the footer
> is something quite common these days and a recognized pattern.
> The footer is used as a "site map" for the whole website. Right now, on
> our proposal, it is only a representation of the menu but as we add more
> content, visitors will always have a place where they can see all the
> website information architecture (including the social media)See for
> instance
> https://www.apple.com
> The menu is sticky but the footer is much more complete, that is our goal.We
> do agree that the second block for the apache  website content seems out of
> place.
> So considering your comment, our proposal would be to remove it and use
> the Apache logo as a link for the Apache pulsar (as kafka does)Here's the
> proposal
>
> [image: image.png]
>
> WDYT?
>
>
>>
>> Best,
>> tison.
>>
>>
>> Asaf Mesika <as...@gmail.com> 于2023年3月1日周三 05:11写道:
>>
>> > So far we have 4 people giving feedback: Yu, Dave, Enrico and Kyril.
>> >
>> > Anybody else wishes to express their feedback about the content of the
>> PIP?
>> >
>> > On Mon, Feb 27, 2023 at 3:08 PM Enrico Olivelli <eo...@gmail.com>
>> > wrote:
>> >
>> > > I am supportive of this idea about the website.
>> > > I won't enter the details, but I have read the PIP and overall the
>> > > idea seems good to me
>> > >
>> > > Enrico
>> > >
>> > > Il giorno ven 24 feb 2023 alle ore 17:37 Asaf Mesika
>> > > <as...@gmail.com> ha scritto:
>> > > >
>> > > > You are correct - we did start with what content we wanted to show,
>> > then
>> > > > designed it to fit that content.
>> > > > We are releasing it for discussion, iteration and approval, piece by
>> > > piece,
>> > > > as I said before since it's easier for everyone reviewing it do it
>> in
>> > > small
>> > > > pieces (just like in code).
>> > > >
>> > > > The “Homepage structure” point is defined in the PIP’s scope, so I
>> > > thought
>> > > > > it meant content changing is implied at this step.
>> > > > >
>> > > >
>> > > > The "homepage structure" is detailed in the PIP and composed of:
>> > > >
>> > > >    - News banner
>> > > >    - Testimonials
>> > > >    - Menu
>> > > >    - Footer
>> > > >
>> > > > As you see it does not mean content changing as this, as we leave
>> that
>> > to
>> > > > future steps.
>> > > >
>> > > >
>> > > >
>> > > > On Fri, Feb 24, 2023 at 4:51 PM Kiryl Valkovich
>> > > <ki...@teal.tools>
>> > > > wrote:
>> > > >
>> > > > > Asaf, okay. I see you have some plan.
>> > > > >
>> > > > > I’m just a bit confused with the steps ordering.
>> > > > > Usually, such work starts with “What content do we want to show?”
>> > That
>> > > > > implies content changes.
>> > > > > Then “How can we display this content in the best way?”. That
>> implies
>> > > the
>> > > > > work on visual design and content adjustment.
>> > > > > Of course, this order is not mandatory, but it usually allows to
>> save
>> > > time
>> > > > > on the number of iterations.
>> > > > > The “Homepage structure” point is defined in the PIP’s scope, so I
>> > > thought
>> > > > > it meant content changing is implied at this step.
>> > > > > Waiting for the finished site. :)
>> > > > > By the way, does someone have any more opinions on the topic?
>> > > > >
>> > > > > From: Asaf Mesika <as...@gmail.com>
>> > > > > Date: Friday, February 24, 2023 at 3:06 PM
>> > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
>> > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
>> > > > > I totally agree with your point Kyril, and as I wrote in the
>> welcome
>> > > email
>> > > > > - I want to do all you wrote, but it has to be in bite size
>> pieces.
>> > > This
>> > > > > piece is about theme and general look and feel. We "force"
>> ourselves,
>> > > by
>> > > > > design, to avoid any content change - just like in code in this
>> > > proposal -
>> > > > > so people can focus only on the theme change. It's like in code -
>> you
>> > > take
>> > > > > an epic, break it down to stories, and each is broken down to
>> small
>> > > PRs.
>> > > > >
>> > > > > So yes, I have a pipeline of content changes:
>> > > > > * Landing page:
>> > > > > ** "Tell me about the pulsar community" section - containing
>> exactly
>> > > what
>> > > > > you wanted. We gather great statistics that show the growing
>> > community
>> > > in
>> > > > > nice numbers, which can also feature company names
>> > > > > ** "Use cases and applications" - so people can know how Pulsar is
>> > > used by
>> > > > > companies (small and big)
>> > > > > and more.
>> > > > >
>> > > > > * Documentation:
>> > > > >    As you probably know - the documentation itself is an
>> > encyclopedia,
>> > > so I
>> > > > > planned next week a PIP presenting a new structure (super high
>> level)
>> > > and
>> > > > > presenting in detail the first section I'd like to focus on:
>> > > Quick-start
>> > > > > Guide.
>> > > > >
>> > > > > Each such change will be open for discussion to make it the best
>> > > possible
>> > > > > addition to the site.
>> > > > >
>> > > > > I'm happy you liked the look and feel (design) proposed (Emidio is
>> > > happy
>> > > > > too).
>> > > > >
>> > > > >
>> > > > > On Fri, Feb 24, 2023 at 10:21 AM Kiryl Valkovich
>> > > > > <ki...@teal.tools>
>> > > > > wrote:
>> > > > >
>> > > > > > While I find the proposed visual changes okay, I'm unsure about
>> the
>> > > > > > homepage structure.
>> > > > > >
>> > > > > > I'd add one obvious point to the Goal section that can be
>> > formulated
>> > > > > > differently, but eventually is:
>> > > > > > - **The goal is to get more companies to start using Pulsar.**
>> > > > > >
>> > > > > > In other words, the landing page should **sell** the project to
>> > > potential
>> > > > > > users.
>> > > > > >
>> > > > > > The defined scope of this PIP includes the "Homepage structure"
>> > > point. I
>> > > > > > will try to express my thoughts on this.
>> > > > > >
>> > > > > > ## Add "Trusted by" or "Used in production" section
>> > > > > >
>> > > > > > One of the best hooks to attract new customers is to show that
>> > their
>> > > > > peers
>> > > > > > or more prominent players use it.
>> > > > > >
>> > > > > > This is why I think it's essential to show the list of companies
>> > > that use
>> > > > > > Pulsar as closer to the page top, as possible.
>> > > > > >
>> > > > > > *Kafka in some form has this info on the first screen*
>> > > > > > <img width="1276" alt="Screenshot 2023-02-24 at 8 18 35 AM" src=
>> > > > > >
>> > > > >
>> > >
>> >
>> https://user-images.githubusercontent.com/9302460/221116492-b77cb8e9-eca1-46bd-b457-6889f4e708b6.png
>> > > > > > >
>> > > > > >
>> > > > > > *Confluent has it on the second screen*
>> > > > > > <img width="1423" alt="Screenshot 2023-02-24 at 8 08 06 AM" src=
>> > > > > >
>> > > > >
>> > >
>> >
>> https://user-images.githubusercontent.com/9302460/221114783-4f22394e-d1fd-4640-8264-3b137f44e2a1.png
>> > > > > > >
>> > > > > >
>> > > > > > *StreamNative has it on the second screen*
>> > > > > > <img width="1425" alt="Screenshot 2023-02-24 at 8 19 35 AM" src=
>> > > > > >
>> > > > >
>> > >
>> >
>> https://user-images.githubusercontent.com/9302460/221116665-6749212f-749f-4221-b175-07261a6d2ed5.png
>> > > > > > >
>> > > > > >
>> > > > > > *Redpanda has it on the second screen*
>> > > > > > <img width="1391" alt="Screenshot 2023-02-24 at 8 27 40 AM" src=
>> > > > > >
>> > > > >
>> > >
>> >
>> https://user-images.githubusercontent.com/9302460/221118114-aabaee99-f6ef-4586-b7df-02c5ca3b24a6.png
>> > > > > > >
>> > > > > >
>> > > > > > The homepage structure proposed in the PIP doesn't have a list
>> of
>> > the
>> > > > > > companies on the page itself. Instead, it has a testimonials
>> list
>> > at
>> > > the
>> > > > > > **bottom** of the page with a link to case-studies.
>> > > > > >
>> > > > > > ## Too much text on the second screen
>> > > > > >
>> > > > > > Users don't like to read long texts on landing pages. They'll
>> just
>> > > skip
>> > > > > it.
>> > > > > > Show the same or similar text in a bullet-point-like style
>> would be
>> > > > > better.
>> > > > > >
>> > > > > > <img width="838" alt="Screenshot 2023-02-24 at 8 33 50 AM" src=
>> > > > > >
>> > > > >
>> > >
>> >
>> https://user-images.githubusercontent.com/9302460/221119160-5a39c7c9-ad68-4332-961a-e941f3a76693.png
>> > > > > > >
>> > > > > >
>> > > > > > ## The Pulsar Features section
>> > > > > >
>> > > > > > Questions the potential user implicitly asks when they scroll
>> the
>> > > landing
>> > > > > > page sound like:
>> > > > > >
>> > > > > > > 🤔 How can this project help me to solve my pain points?
>> > > > > > > 🤔 Why should I "buy" this?
>> > > > > >
>> > > > > > The answers to this question aren't limited to the technical
>> > features
>> > > > > list.
>> > > > > >
>> > > > > > The current PIP doesn't seem to answer these questions.
>> > > > > >
>> > > > > > ---
>> > > > > >
>> > > > > > ## Alternative page structure proposal
>> > > > > >
>> > > > > > 🥑 Here it is: https://pulsar-site-three.vercel.app/
>> > > > > >
>> > > > > > I would be happy to work with the designer if most users prefer
>> the
>> > > PIP's
>> > > > > > visual style.
>> > > > > >
>> > > > > > My goal is not to compete here "just for fun". My company works
>> on
>> > a
>> > > > > > product for Pulsar users, so I'm in some kind of dependent on a
>> > wider
>> > > > > > Pulsar adoption.
>> > > > > >
>> > > > > > Thank you.
>> > > > > >
>> > > > > >
>> > > > > > From: Yu <li...@apache.org>
>> > > > > > Date: Friday, February 24, 2023 at 3:55 AM
>> > > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
>> > > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
>> > > > > > Hi @asafm and @emidio-cardeira thanks for your great work!
>> > > > > >
>> > > > > > You've contributed new designs (with colors/elements/... that
>> have
>> > > not
>> > > > > been
>> > > > > > used) for Pulsar, which is a big step for the community.
>> > > > > >
>> > > > > > Preiviously we've collected some rules at Pulsar Design Style
>> Guide
>> > > [1],
>> > > > > > which are used to create illustrations in docs.
>> > > > > >
>> > > > > > If this new look is accepted, can you document the design
>> > rules/best
>> > > > > > practice? They should be available in the Contribution Guide
>> [2].
>> > > > > >
>> > > > > > In this way, other contributors can follow and create designs in
>> > high
>> > > > > > quality and consistent style.
>> > > > > >
>> > > > > > Thanks!
>> > > > > >
>> > > > > > ~~~~~
>> > > > > >
>> > > > > > [1]
>> > > > > >
>> > > > > >
>> > > > >
>> > >
>> >
>> https://docs.google.com/document/d/16Hp7Sc86MQtL0m8fc2w_TrcKXAuglwRwHmdmwfk00mI/edit#heading=h.b8ogodj5sj
>> > > > > >
>> > > > > > [2] https://pulsar.apache.org/contribute/
>> > > > > >
>> > > > > >
>> > > > > > On Fri, Feb 24, 2023 at 5:27 AM Asaf Mesika <
>> asaf.mesika@gmail.com
>> > >
>> > > > > wrote:
>> > > > > >
>> > > > > > > Hi,
>> > > > > > >
>> > > > > > > PIP issue: https://github.com/apache/pulsar/issues/19611
>> > > > > > >
>> > > > > > > One of the key elements that attracted me to Pulsar was how
>> > > awesome it
>> > > > > > is -
>> > > > > > > built in 2012 yet fits the new strategy of being cloud-native
>> -
>> > > simply
>> > > > > > > incredible. It's not only that - it has so many outstanding
>> > > features,
>> > > > > > > making it a cutting edge, modern powerhouse in the messaging
>> > system
>> > > > > > > category.
>> > > > > > >
>> > > > > > > Yet, its site does not reflect that.
>> > > > > > > It does the opposite.
>> > > > > > > People new to Pulsar, not knowing it as we do in the
>> community,
>> > > would
>> > > > > > think
>> > > > > > > it's an old, unmaintained technology, and maybe not even
>> bother
>> > > reading
>> > > > > > the
>> > > > > > > landing page.
>> > > > > > >
>> > > > > > > This is why I embarked on a journey to improve Pulsar
>> web-site,
>> > in
>> > > bite
>> > > > > > > sizes. My first step was improving the landing page copy for
>> the
>> > > > > elevator
>> > > > > > > pitch, opening paragraph, and the feature descriptions (In
>> this
>> > PR
>> > > > > > > <https://github.com/apache/pulsar-site/pull/349>)
>> > > > > > >
>> > > > > > > Today, together with my friend, co-worker and designer
>> Emidio, I
>> > > would
>> > > > > > like
>> > > > > > > to propose the second step: revamp the landing page structure
>> and
>> > > most
>> > > > > > > importantly - the website look and feel.
>> > > > > > >
>> > > > > > > The PIP <https://github.com/apache/pulsar/issues/19611>
>> > contains:
>> > > > > > > * The screenshots for it
>> > > > > > > * A "live" Figma view for it
>> > > > > > > * Detailed explanation of what was changed and why.
>> > > > > > >
>> > > > > > > I think you'll love it.
>> > > > > > >
>> > > > > > > Happy to hear your thoughts.
>> > > > > > >
>> > > > > > >
>> > > > > > > Asaf Mesika
>> > > > > > >
>> > > > > >
>> > > > >
>> > >
>> >
>>
>

Re: [DISCUSS] PIP-249: Pulsar website redesign

Posted by Asaf Mesika <as...@gmail.com>.
On Wed, Mar 1, 2023 at 3:14 AM tison <wa...@gmail.com> wrote:

> Hi Asaf,
>
> Here are my two coins:
>
> 1. Big +1 on the proposed change to a neutral background. The blue
> background makes color coordination quite difficult.
> 2. Since we already stick the top menu on scrolling, perhaps we don't have
> to change the footer to duplicate nav items. At least the proposed look is
> quite obsolete to have three blocks in the footer.
>
> For community links, we have already a community button in the top nav bar,
> and for the ASF footer display, https://kafka.apache.org/ provides a
> solution to minimize it.
>

Thanks for the input, that's actually a good pointOur idea for the footer
is something quite common these days and a recognized pattern.
The footer is used as a "site map" for the whole website. Right now, on our
proposal, it is only a representation of the menu but as we add more
content, visitors will always have a place where they can see all the
website information architecture (including the social media)See for
instance
https://www.apple.com
The menu is sticky but the footer is much more complete, that is our goal.We
do agree that the second block for the apache  website content seems out of
place.
So considering your comment, our proposal would be to remove it and use the
Apache logo as a link for the Apache pulsar (as kafka does)Here's the
proposal

[image: image.png]

WDYT?


>
> Best,
> tison.
>
>
> Asaf Mesika <as...@gmail.com> 于2023年3月1日周三 05:11写道:
>
> > So far we have 4 people giving feedback: Yu, Dave, Enrico and Kyril.
> >
> > Anybody else wishes to express their feedback about the content of the
> PIP?
> >
> > On Mon, Feb 27, 2023 at 3:08 PM Enrico Olivelli <eo...@gmail.com>
> > wrote:
> >
> > > I am supportive of this idea about the website.
> > > I won't enter the details, but I have read the PIP and overall the
> > > idea seems good to me
> > >
> > > Enrico
> > >
> > > Il giorno ven 24 feb 2023 alle ore 17:37 Asaf Mesika
> > > <as...@gmail.com> ha scritto:
> > > >
> > > > You are correct - we did start with what content we wanted to show,
> > then
> > > > designed it to fit that content.
> > > > We are releasing it for discussion, iteration and approval, piece by
> > > piece,
> > > > as I said before since it's easier for everyone reviewing it do it in
> > > small
> > > > pieces (just like in code).
> > > >
> > > > The “Homepage structure” point is defined in the PIP’s scope, so I
> > > thought
> > > > > it meant content changing is implied at this step.
> > > > >
> > > >
> > > > The "homepage structure" is detailed in the PIP and composed of:
> > > >
> > > >    - News banner
> > > >    - Testimonials
> > > >    - Menu
> > > >    - Footer
> > > >
> > > > As you see it does not mean content changing as this, as we leave
> that
> > to
> > > > future steps.
> > > >
> > > >
> > > >
> > > > On Fri, Feb 24, 2023 at 4:51 PM Kiryl Valkovich
> > > <ki...@teal.tools>
> > > > wrote:
> > > >
> > > > > Asaf, okay. I see you have some plan.
> > > > >
> > > > > I’m just a bit confused with the steps ordering.
> > > > > Usually, such work starts with “What content do we want to show?”
> > That
> > > > > implies content changes.
> > > > > Then “How can we display this content in the best way?”. That
> implies
> > > the
> > > > > work on visual design and content adjustment.
> > > > > Of course, this order is not mandatory, but it usually allows to
> save
> > > time
> > > > > on the number of iterations.
> > > > > The “Homepage structure” point is defined in the PIP’s scope, so I
> > > thought
> > > > > it meant content changing is implied at this step.
> > > > > Waiting for the finished site. :)
> > > > > By the way, does someone have any more opinions on the topic?
> > > > >
> > > > > From: Asaf Mesika <as...@gmail.com>
> > > > > Date: Friday, February 24, 2023 at 3:06 PM
> > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
> > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
> > > > > I totally agree with your point Kyril, and as I wrote in the
> welcome
> > > email
> > > > > - I want to do all you wrote, but it has to be in bite size pieces.
> > > This
> > > > > piece is about theme and general look and feel. We "force"
> ourselves,
> > > by
> > > > > design, to avoid any content change - just like in code in this
> > > proposal -
> > > > > so people can focus only on the theme change. It's like in code -
> you
> > > take
> > > > > an epic, break it down to stories, and each is broken down to small
> > > PRs.
> > > > >
> > > > > So yes, I have a pipeline of content changes:
> > > > > * Landing page:
> > > > > ** "Tell me about the pulsar community" section - containing
> exactly
> > > what
> > > > > you wanted. We gather great statistics that show the growing
> > community
> > > in
> > > > > nice numbers, which can also feature company names
> > > > > ** "Use cases and applications" - so people can know how Pulsar is
> > > used by
> > > > > companies (small and big)
> > > > > and more.
> > > > >
> > > > > * Documentation:
> > > > >    As you probably know - the documentation itself is an
> > encyclopedia,
> > > so I
> > > > > planned next week a PIP presenting a new structure (super high
> level)
> > > and
> > > > > presenting in detail the first section I'd like to focus on:
> > > Quick-start
> > > > > Guide.
> > > > >
> > > > > Each such change will be open for discussion to make it the best
> > > possible
> > > > > addition to the site.
> > > > >
> > > > > I'm happy you liked the look and feel (design) proposed (Emidio is
> > > happy
> > > > > too).
> > > > >
> > > > >
> > > > > On Fri, Feb 24, 2023 at 10:21 AM Kiryl Valkovich
> > > > > <ki...@teal.tools>
> > > > > wrote:
> > > > >
> > > > > > While I find the proposed visual changes okay, I'm unsure about
> the
> > > > > > homepage structure.
> > > > > >
> > > > > > I'd add one obvious point to the Goal section that can be
> > formulated
> > > > > > differently, but eventually is:
> > > > > > - **The goal is to get more companies to start using Pulsar.**
> > > > > >
> > > > > > In other words, the landing page should **sell** the project to
> > > potential
> > > > > > users.
> > > > > >
> > > > > > The defined scope of this PIP includes the "Homepage structure"
> > > point. I
> > > > > > will try to express my thoughts on this.
> > > > > >
> > > > > > ## Add "Trusted by" or "Used in production" section
> > > > > >
> > > > > > One of the best hooks to attract new customers is to show that
> > their
> > > > > peers
> > > > > > or more prominent players use it.
> > > > > >
> > > > > > This is why I think it's essential to show the list of companies
> > > that use
> > > > > > Pulsar as closer to the page top, as possible.
> > > > > >
> > > > > > *Kafka in some form has this info on the first screen*
> > > > > > <img width="1276" alt="Screenshot 2023-02-24 at 8 18 35 AM" src=
> > > > > >
> > > > >
> > >
> >
> https://user-images.githubusercontent.com/9302460/221116492-b77cb8e9-eca1-46bd-b457-6889f4e708b6.png
> > > > > > >
> > > > > >
> > > > > > *Confluent has it on the second screen*
> > > > > > <img width="1423" alt="Screenshot 2023-02-24 at 8 08 06 AM" src=
> > > > > >
> > > > >
> > >
> >
> https://user-images.githubusercontent.com/9302460/221114783-4f22394e-d1fd-4640-8264-3b137f44e2a1.png
> > > > > > >
> > > > > >
> > > > > > *StreamNative has it on the second screen*
> > > > > > <img width="1425" alt="Screenshot 2023-02-24 at 8 19 35 AM" src=
> > > > > >
> > > > >
> > >
> >
> https://user-images.githubusercontent.com/9302460/221116665-6749212f-749f-4221-b175-07261a6d2ed5.png
> > > > > > >
> > > > > >
> > > > > > *Redpanda has it on the second screen*
> > > > > > <img width="1391" alt="Screenshot 2023-02-24 at 8 27 40 AM" src=
> > > > > >
> > > > >
> > >
> >
> https://user-images.githubusercontent.com/9302460/221118114-aabaee99-f6ef-4586-b7df-02c5ca3b24a6.png
> > > > > > >
> > > > > >
> > > > > > The homepage structure proposed in the PIP doesn't have a list of
> > the
> > > > > > companies on the page itself. Instead, it has a testimonials list
> > at
> > > the
> > > > > > **bottom** of the page with a link to case-studies.
> > > > > >
> > > > > > ## Too much text on the second screen
> > > > > >
> > > > > > Users don't like to read long texts on landing pages. They'll
> just
> > > skip
> > > > > it.
> > > > > > Show the same or similar text in a bullet-point-like style would
> be
> > > > > better.
> > > > > >
> > > > > > <img width="838" alt="Screenshot 2023-02-24 at 8 33 50 AM" src=
> > > > > >
> > > > >
> > >
> >
> https://user-images.githubusercontent.com/9302460/221119160-5a39c7c9-ad68-4332-961a-e941f3a76693.png
> > > > > > >
> > > > > >
> > > > > > ## The Pulsar Features section
> > > > > >
> > > > > > Questions the potential user implicitly asks when they scroll the
> > > landing
> > > > > > page sound like:
> > > > > >
> > > > > > > 🤔 How can this project help me to solve my pain points?
> > > > > > > 🤔 Why should I "buy" this?
> > > > > >
> > > > > > The answers to this question aren't limited to the technical
> > features
> > > > > list.
> > > > > >
> > > > > > The current PIP doesn't seem to answer these questions.
> > > > > >
> > > > > > ---
> > > > > >
> > > > > > ## Alternative page structure proposal
> > > > > >
> > > > > > 🥑 Here it is: https://pulsar-site-three.vercel.app/
> > > > > >
> > > > > > I would be happy to work with the designer if most users prefer
> the
> > > PIP's
> > > > > > visual style.
> > > > > >
> > > > > > My goal is not to compete here "just for fun". My company works
> on
> > a
> > > > > > product for Pulsar users, so I'm in some kind of dependent on a
> > wider
> > > > > > Pulsar adoption.
> > > > > >
> > > > > > Thank you.
> > > > > >
> > > > > >
> > > > > > From: Yu <li...@apache.org>
> > > > > > Date: Friday, February 24, 2023 at 3:55 AM
> > > > > > To: dev@pulsar.apache.org <de...@pulsar.apache.org>
> > > > > > Subject: Re: [DISCUSS] PIP-249: Pulsar website redesign
> > > > > > Hi @asafm and @emidio-cardeira thanks for your great work!
> > > > > >
> > > > > > You've contributed new designs (with colors/elements/... that
> have
> > > not
> > > > > been
> > > > > > used) for Pulsar, which is a big step for the community.
> > > > > >
> > > > > > Preiviously we've collected some rules at Pulsar Design Style
> Guide
> > > [1],
> > > > > > which are used to create illustrations in docs.
> > > > > >
> > > > > > If this new look is accepted, can you document the design
> > rules/best
> > > > > > practice? They should be available in the Contribution Guide [2].
> > > > > >
> > > > > > In this way, other contributors can follow and create designs in
> > high
> > > > > > quality and consistent style.
> > > > > >
> > > > > > Thanks!
> > > > > >
> > > > > > ~~~~~
> > > > > >
> > > > > > [1]
> > > > > >
> > > > > >
> > > > >
> > >
> >
> https://docs.google.com/document/d/16Hp7Sc86MQtL0m8fc2w_TrcKXAuglwRwHmdmwfk00mI/edit#heading=h.b8ogodj5sj
> > > > > >
> > > > > > [2] https://pulsar.apache.org/contribute/
> > > > > >
> > > > > >
> > > > > > On Fri, Feb 24, 2023 at 5:27 AM Asaf Mesika <
> asaf.mesika@gmail.com
> > >
> > > > > wrote:
> > > > > >
> > > > > > > Hi,
> > > > > > >
> > > > > > > PIP issue: https://github.com/apache/pulsar/issues/19611
> > > > > > >
> > > > > > > One of the key elements that attracted me to Pulsar was how
> > > awesome it
> > > > > > is -
> > > > > > > built in 2012 yet fits the new strategy of being cloud-native -
> > > simply
> > > > > > > incredible. It's not only that - it has so many outstanding
> > > features,
> > > > > > > making it a cutting edge, modern powerhouse in the messaging
> > system
> > > > > > > category.
> > > > > > >
> > > > > > > Yet, its site does not reflect that.
> > > > > > > It does the opposite.
> > > > > > > People new to Pulsar, not knowing it as we do in the community,
> > > would
> > > > > > think
> > > > > > > it's an old, unmaintained technology, and maybe not even bother
> > > reading
> > > > > > the
> > > > > > > landing page.
> > > > > > >
> > > > > > > This is why I embarked on a journey to improve Pulsar web-site,
> > in
> > > bite
> > > > > > > sizes. My first step was improving the landing page copy for
> the
> > > > > elevator
> > > > > > > pitch, opening paragraph, and the feature descriptions (In this
> > PR
> > > > > > > <https://github.com/apache/pulsar-site/pull/349>)
> > > > > > >
> > > > > > > Today, together with my friend, co-worker and designer Emidio,
> I
> > > would
> > > > > > like
> > > > > > > to propose the second step: revamp the landing page structure
> and
> > > most
> > > > > > > importantly - the website look and feel.
> > > > > > >
> > > > > > > The PIP <https://github.com/apache/pulsar/issues/19611>
> > contains:
> > > > > > > * The screenshots for it
> > > > > > > * A "live" Figma view for it
> > > > > > > * Detailed explanation of what was changed and why.
> > > > > > >
> > > > > > > I think you'll love it.
> > > > > > >
> > > > > > > Happy to hear your thoughts.
> > > > > > >
> > > > > > >
> > > > > > > Asaf Mesika
> > > > > > >
> > > > > >
> > > > >
> > >
> >
>