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Posted to dev@mxnet.apache.org by Justin Mclean <jm...@apache.org> on 2020/10/22 22:47:04 UTC

ASF Branding and project names

Hi,

In recent time I've noticed a lot of issue with use of the Apache MXNet brand. In short the project name is "Apache MXNet" not "MXNet" and needs to be called that by 3rd parties. If you as a committer or PPMC member find the company you work for, or someone else, is not calling it "Apache MXnet" you need to do something about it.

For more information please see the ASF policies on naming and branding see [1] and this set of slides and talk by Shane [2][3] will also help. He also gave a similar talk at this years ApacheCon which should be up on the ASFs YouTube channel shortly. There is also incubator policy [4] which requires press release to be reviewed before being published.

Thanks,
Justin

1. https://www.apache.org/foundation/marks/
2. https://www.slideshare.net/shanecurcuru/profiting-from-apache-brands-without-losing-your-soul
3. https://www.youtube.com/watch?v=8cQMhysKeyU
4 https://incubator.apache.org/guides/branding.html

Re: ASF Branding and project names

Posted by Justin Mclean <jm...@apache.org>.

Hi,

> Thanks for the clarification on what affiliation means in this context. One follow-up question is that in the policy, it mentions that "the Apache Press Team MUST review any releases by affiliated organizations or groups ..." whereas you mentioned that the review is done by the PPMC.

I would run it by both if possible, and it may depend if it's just a blog post or a real pass release, but the line can be a little blurry between the two.

 > Otherwise, if the requirement is indeed to reach out to press@, I wonder how people deal with confidentiality. 

I think we can trust press@ to keep things confidential if needed. The press@ list is archived but is private.

Thanks,
Justin

Re: ASF Branding and project names

Posted by Sheng Zha <zh...@apache.org>.

Hi Justin,

Thanks for the clarification on what affiliation means in this context. One follow-up question is that in the policy, it mentions that "the Apache Press Team MUST review any releases by affiliated organizations or groups ..." whereas you mentioned that the review is done by the PPMC. Does it mean that the PPMC is acting in the capacity of the press team? Otherwise, if the requirement is indeed to reach out to press@, I wonder how people deal with confidentiality. Of course, this would be easier if the requirement is to have PR reviewed by the PPMC members who are employed by the affiliated group.

Best,
Sheng

On 2020/10/23 03:52:53, Justin Mclean <jm...@apache.org> wrote: 
> Hi,
> 
> > It's unclear to me what the affiliated organizations or groups refer to. How does an organization or a group qualify as being affiliated and how do PPMCs typically enforce this?
> 
> In general any company or group that a committer or PPMC member belongs to, but other organisations using the software could be included as well. Typically they would get the PPMC to review or get help to reviewing any press release before it is sent out. This would catch some of the branding issues I've seen. See also [1]
> 
> Thanks,
> Justin
> 
> 1. https://incubator.apache.org/guides/publicity.html
>

Re: ASF Branding and project names

Posted by Justin Mclean <jm...@apache.org>.

Hi,

> It's unclear to me what the affiliated organizations or groups refer to. How does an organization or a group qualify as being affiliated and how do PPMCs typically enforce this?

In general any company or group that a committer or PPMC member belongs to, but other organisations using the software could be included as well. Typically they would get the PPMC to review or get help to reviewing any press release before it is sent out. This would catch some of the branding issues I've seen. See also [1]

Thanks,
Justin

1. https://incubator.apache.org/guides/publicity.html

Re: ASF Branding and project names

Posted by Sheng Zha <zh...@apache.org>.

Hi Justin,

Thanks for sharing that. I reviewed the content and found them very helpful in clarifying the requirement. I recommend community members to review them for a better understanding of the branding requirements.

On the incubator PR policy, one part that isn't clear to me is the following statement:
> However, the Apache Press Team MUST review any releases by affiliated organizations or groups to ensure they comply with these branding guidelines.

It's unclear to me what the affiliated organizations or groups refer to. How does an organization or a group qualify as being affiliated and how do PPMCs typically enforce this?

Best,
Sheng

On 2020/10/22 22:47:04, Justin Mclean <jm...@apache.org> wrote: 
> Hi,
> 
> In recent time I've noticed a lot of issue with use of the Apache MXNet brand. In short the project name is "Apache MXNet" not "MXNet" and needs to be called that by 3rd parties. If you as a committer or PPMC member find the company you work for, or someone else, is not calling it "Apache MXnet" you need to do something about it.
> 
> For more information please see the ASF policies on naming and branding see [1] and this set of slides and talk by Shane [2][3] will also help. He also gave a similar talk at this years ApacheCon which should be up on the ASFs YouTube channel shortly. There is also incubator policy [4] which requires press release to be reviewed before being published.
> 
> Thanks,
> Justin
> 
> 1. https://www.apache.org/foundation/marks/
> 2. https://www.slideshare.net/shanecurcuru/profiting-from-apache-brands-without-losing-your-soul
> 3. https://www.youtube.com/watch?v=8cQMhysKeyU
> 4 https://incubator.apache.org/guides/branding.html
>