[Hadoop Wiki] Update of "Defining Hadoop" by SteveLoughran

[Apache Wiki <wi...@apache.org>]

Dear Wiki user,

You have subscribed to a wiki page or wiki category on "Hadoop Wiki" for change notification.

The "Defining Hadoop" page has been changed by SteveLoughran:
http://wiki.apache.org/hadoop/Defining%20Hadoop?action=diff&rev1=14&rev2=15

Comment:
more specifics on working with the ASF press team

  
  Talk to VP, Brand Management for the ASF on trademarks@ first.
  
- === INAPPROPRIATE: Press Release Automotive Joe: donating their crankshaft technologies to Hadoop ===
+ === TALK TO THE ASF FIRST : Press Release Automotive Joe: donating their crankshaft technologies to Hadoop ===
  
   "Today, Automotive Joe released the interfaces to enable the Apache Hadoop team to run Hadoop against Automotive Joe's Crankshaft filesystem"
  
- It's not appropriate to make press releases about Apache software unless you have the permission of the Apache press@ team.
+ It's not appropriate to make press releases about Apache software unless you have the permission of the [[http://www.apache.org/press/|ASF Press Team]]. They can advise you on content, and will help you co-ordinate a press release from the ASF too. Announcing some contribution or milestone in an Apache project without co-ordinating it with them isn't a good way to collaborate with the ASF.
  
  Additionally, it's only when code is checked in to the source tree that something becomes part of Hadoop. Until then, it's a JIRA issue that runs a serious risk of being ignored unless it is compelling enough to the entire Hadoop community. To get your patches in:
   * Work against trunk, not with a past release.
@@ -179, +179 @@

   * Make sure your patch scales. This is a big fear of some of the major Hadoop users: that a change to the scalability bottlenecks of the system -the Job Tracker and Name Node - may work on Joe's ten machine cluster,  but hurt scale at the high end. Be careful when going near this code, especially if you are unknown and untrusted.
   * Don't think that submitting some interface as a JIRA issue is a success worthy of publicity. Wait until it has been committed -and work with the entire -dev team to get that to happen, bearing in mind they are busy with lots of other issues, and not all full time developers.
  
- === APPROPRIATE: Press Release Automotive Joe's crankshaft technologies now support Apache Hadoop ===
+ === PLEASE TALK TO THE ASF FIRST : Press Release Automotive Joe's crankshaft technologies now support Apache Hadoop ===
  
  It is, of course, perfectly reasonable to make a press release about your own software, as long as you don't imply any endorsement from the Apache Hadoop project.
  
+ Even so, the Their details are on the [[http://www.apache.org/press/|ASF Press Team]] love to be involved in such announcements, as they can provide some advice and co-ordinate your announcement with matching announcements from the ASF itself.
+