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Posted to dev@community.apache.org by Benson Margulies <bi...@gmail.com> on 2011/11/13 20:22:31 UTC
SEO
Could the comdev PMC provide some assistance with basic SEO for Apache
projects? Every so often, I type in a google query, and am stunned at
the extent to which the Official Apache Web Site for an Apache project
fails to show up anywhere on the first page.
Re: SEO
Posted by Brett Porter <br...@apache.org>.
On 13/11/2011, at 6:50 PM, Benson Margulies wrote:
> It's not the product name itself. Try "apache cxf archetype". Now,
> maybe the CXF site turns out to lack any mention of its maven
> architype, and I'm barking up the wrong tree, but I'm sure that I've
> had this experience before.
"archetype" site:cxf.apache.org
This returns:
Your search - "archetype" site:cxf.apache.org - did not match any documents.
So I think that's your problem right there :)
How easily a project can be found by potential users and contributors is certainly an issue (just yesterday I responded to http://s.apache.org/where-is-npanday), and something ComDev could help with. I think though that taking care of the documentation for humans will probably go a long way to solving the problem for the robots.
- Brett
--
Brett Porter
brett@apache.org
http://brettporter.wordpress.com/
Re: SEO
Posted by Benson Margulies <bi...@gmail.com>.
It's not the product name itself. Try "apache cxf archetype". Now,
maybe the CXF site turns out to lack any mention of its maven
architype, and I'm barking up the wrong tree, but I'm sure that I've
had this experience before.
On Sun, Nov 13, 2011 at 9:35 PM, Rob Weir <ro...@apache.org> wrote:
> On Sun, Nov 13, 2011 at 7:24 PM, Benson Margulies <bi...@gmail.com> wrote:
>> On Sun, Nov 13, 2011 at 7:16 PM, Ross Gardler
>> <rg...@opendirective.com> wrote:
>>> On 13 November 2011 11:22, Benson Margulies <bi...@gmail.com> wrote:
>>>> Could the comdev PMC provide some assistance with basic SEO for Apache
>>>> projects?
>>>
>>> If you are willing to do this, then yes ;-)
>>
>> Unfortunately, I don't know much about it. I'd be happy to help if
>> instructed by someone with a clue
>>
>
> Do you have some examples of queries where the official page did not
> show up on the first SERP?
>
> An example at random: Apache Chemistry. There is nothing we can do
> for a user who searches for "Chemistry". In this regard, obscure
> project names like Xerces, Xalan, Hadoop, etc., will do well. But a
> search for "Apache Chemistry" works fine. We're #1 for that query.
> But the really important query would be "CMIS Java library" -- the
> functional search. Each project likely has several such queries. If
> a project page is the answer, then what is the question a user would
> have?
>
> SEO is generally concerned with establishing goals -- what queries do
> you want to place highly for. Then establishing a baseline of where
> you are today for those queries. Then taking steps to improve the
> results. Techniques might include tuning the content and metadata on
> the desired destination page, and encouraging extnerla links to that
> page. It also includes a review of the page and site structure.
> Good, clean HTML with logical structure, etc., works best.
>
> -Rob
>
>>>
>>> Ross
>>>
>>> --
>>> Ross Gardler (@rgardler)
>>> Programme Leader (Open Development)
>>> OpenDirective http://opendirective.com
>>>
>>
>
Re: SEO
Posted by Rob Weir <ro...@apache.org>.
On Sun, Nov 13, 2011 at 7:24 PM, Benson Margulies <bi...@gmail.com> wrote:
> On Sun, Nov 13, 2011 at 7:16 PM, Ross Gardler
> <rg...@opendirective.com> wrote:
>> On 13 November 2011 11:22, Benson Margulies <bi...@gmail.com> wrote:
>>> Could the comdev PMC provide some assistance with basic SEO for Apache
>>> projects?
>>
>> If you are willing to do this, then yes ;-)
>
> Unfortunately, I don't know much about it. I'd be happy to help if
> instructed by someone with a clue
>
Do you have some examples of queries where the official page did not
show up on the first SERP?
An example at random: Apache Chemistry. There is nothing we can do
for a user who searches for "Chemistry". In this regard, obscure
project names like Xerces, Xalan, Hadoop, etc., will do well. But a
search for "Apache Chemistry" works fine. We're #1 for that query.
But the really important query would be "CMIS Java library" -- the
functional search. Each project likely has several such queries. If
a project page is the answer, then what is the question a user would
have?
SEO is generally concerned with establishing goals -- what queries do
you want to place highly for. Then establishing a baseline of where
you are today for those queries. Then taking steps to improve the
results. Techniques might include tuning the content and metadata on
the desired destination page, and encouraging extnerla links to that
page. It also includes a review of the page and site structure.
Good, clean HTML with logical structure, etc., works best.
-Rob
>>
>> Ross
>>
>> --
>> Ross Gardler (@rgardler)
>> Programme Leader (Open Development)
>> OpenDirective http://opendirective.com
>>
>
Re: SEO
Posted by Benson Margulies <bi...@gmail.com>.
On Sun, Nov 13, 2011 at 7:16 PM, Ross Gardler
<rg...@opendirective.com> wrote:
> On 13 November 2011 11:22, Benson Margulies <bi...@gmail.com> wrote:
>> Could the comdev PMC provide some assistance with basic SEO for Apache
>> projects?
>
> If you are willing to do this, then yes ;-)
Unfortunately, I don't know much about it. I'd be happy to help if
instructed by someone with a clue
>
> Ross
>
> --
> Ross Gardler (@rgardler)
> Programme Leader (Open Development)
> OpenDirective http://opendirective.com
>
Re: SEO
Posted by Ross Gardler <rg...@opendirective.com>.
On 13 November 2011 11:22, Benson Margulies <bi...@gmail.com> wrote:
> Could the comdev PMC provide some assistance with basic SEO for Apache
> projects?
If you are willing to do this, then yes ;-)
Ross
--
Ross Gardler (@rgardler)
Programme Leader (Open Development)
OpenDirective http://opendirective.com