You are viewing a plain text version of this content. The canonical link for it is here.
Posted to issues@arrow.apache.org by "esadek (via GitHub)" <gi...@apache.org> on 2026/04/21 17:27:55 UTC
[I] ADBC Logo Proposal [arrow]
esadek opened a new issue, #49828:
URL: https://github.com/apache/arrow/issues/49828
### Describe the enhancement requested
## Motivation
Adoption of ADBC (Apache Database Connectivity) is accelerating, with Snowflake, Databricks, Microsoft, ClickHouse, dbt Labs, dltHub, and others developing drivers and integrations. As the ecosystem continues to expand, establishing a clear and consistent visual identity for the ADBC subproject is increasingly important to support its recognition and cohesion. This proposal outlines a visual identity for ADBC.
## Design
The ADBC logo consists of a “database” logomark and “Apache Arrow ADBC” logotype, arranged horizontally with the logomark placed to the left of the logotype.
<img width="1240" height="520" alt="Image" src="https://github.com/user-attachments/assets/971cc643-ba15-46c1-b2cc-3fdfbf3d7d6a" />
The image below shows how the logo was constructed, as well as the ratios and spacing between the logomark and logotype.
<img width="1320" height="600" alt="Image" src="https://github.com/user-attachments/assets/33aad09b-d867-43e2-9d3a-b85f21481997" />
The words “Apache Arrow” in the logotype are written in medium [Roboto font](https://fonts.google.com/specimen/Roboto), and the acronym “ADBC” is written in semibold [Barlow font](https://fonts.google.com/specimen/Barlow). Both fonts are released under [SIL Open Font License, Version 1.1](https://openfontlicense.org/). These are the same fonts used in Apache Arrow’s logo.
### Variation
The logo and logomark each have two variations: light and dark. The light variation uses black on a white (or other light colored) background. The dark variation uses white on a black (or other dark colored) background.
#### Logo
<img width="1400" height="340" alt="Image" src="https://github.com/user-attachments/assets/0e237d6d-a8f0-4c82-8237-c6c9a1623ebd" />
#### Logomark
<img width="640" height="340" alt="Image" src="https://github.com/user-attachments/assets/f5bf9089-b77a-4cd2-b69d-9a2de7fb34db" />
## Process
Various ideas were proposed during the design process.
<img width="1838" height="300" alt="Image" src="https://github.com/user-attachments/assets/d4b3dd50-560a-4614-9663-0122029c7d65" />
The logomark came from the idea the merge Apache Arrow’s “Triple Chevron” logomark with the popular “stacked disks” database iconography.
<img width="1100" height="340" alt="Image" src="https://github.com/user-attachments/assets/67cb50c0-2049-4ed8-bc35-2db8e5ed9c88" />
The image below shows the evolution of the logomark, from first to final version.
<img width="1980" height="640" alt="Image" src="https://github.com/user-attachments/assets/8ecde1ea-84a5-410d-a3cb-39995b24170b" />
### Component(s)
Website
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: issues-unsubscribe@arrow.apache.org.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "felipecrv (via GitHub)" <gi...@apache.org>.
felipecrv commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-6103183235
Looks great.
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "esadek (via GitHub)" <gi...@apache.org>.
esadek commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-5257943560
Given the feedback that the proposed logomark above is too similar to the Databricks logomark, I have come up with a different design.
## Logomark
The idea for this logomark is to bring together Arrow's "triple chevron" logomark with SQL's asterisk character.
<img width="800" height="400" alt="Image" src="https://github.com/user-attachments/assets/626ba774-7af2-4b14-b1ce-5eee4374237f" />
## Logo
A complete logo with logomark and logotype.
<img width="1600" height="400" alt="Image" src="https://github.com/user-attachments/assets/09ec7c90-ac89-4a21-93d4-269b914e5342" />
Note: I'm primarily looking for feedback on the logomark. If there is broad approval of a logomark design, the logotype can be iterated on.
## Example usage
<table><tr>
<td>
<img width="1148" height="373" alt="Image" src="https://github.com/user-attachments/assets/519e9e7c-ce49-47d0-b2ec-a1f776870c10" />
</td>
<td>
<img width="684" height="464" alt="Image" src="https://github.com/user-attachments/assets/088dbc7d-2367-4564-9ddc-fe7a9855be35" />
</td>
</tr></table>
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "thisisnic (via GitHub)" <gi...@apache.org>.
thisisnic commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-4316617287
I think that the combination of the chevrons and the stacked disks icon is a great idea, looks good!
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "ianmcook (via GitHub)" <gi...@apache.org>.
ianmcook closed issue #49828: ADBC Logo Proposal
URL: https://github.com/apache/arrow/issues/49828
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: issues-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "ianmcook (via GitHub)" <gi...@apache.org>.
ianmcook commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-6150158301
Closed by https://github.com/apache/arrow-adbc/pull/4870
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "ianmcook (via GitHub)" <gi...@apache.org>.
ianmcook commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-6174702666
The current and previous versions of the docs site (0.1.0 through 24) are now patched to use the new logo as well, via an in-place update of the published builds on the asf-site branch: apache/arrow-adbc@36a723209
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "emkornfield (via GitHub)" <gi...@apache.org>.
emkornfield commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-4316664851
Maybe it is just me but this looks extremely close to the databricks logo? https://az-icons.com/icon/azure-databricks
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "ianmcook (via GitHub)" <gi...@apache.org>.
ianmcook commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-6099530921
Here's a subtly revised version that addresses the feedback from @rustyconover on the dev mailing list:
<img width="2400" height="1663" alt="Image" src="https://github.com/user-attachments/assets/ee61ca1c-46e7-4144-a0d3-745f0e957a2b" />
In the lockup, APACHE ARROW is now closer to ADBC (1.5 grid rows apart instead of 2) so the two lines read as one block. The name is placed so its visual weight (the centroid of its ink) is level with the logomark's. This balances the lockup top to bottom. The type sizes are unchanged, so the logomark stays larger than the name, as the chevrons are in the Apache Arrow logo.
I also update the hex badge to set the URL in Roboto Condensed Medium instead of Regular, and about 10% larger. It holds up better at small sizes.
The PR at https://github.com/apache/arrow-adbc/pull/4870 is updated with this version.
<details>
<summary>Other approaches we tried</summary>
**Name as tall as the logomark.** "ADBC" about 40% larger, so the name runs from the logomark's top point to its bottom point. This gave the name more weight, but it was too big and moved too far from the Apache Arrow logo's proportions.
<img width="2400" height="1626" alt="Image" src="https://github.com/user-attachments/assets/634a2ff0-4ac6-43f4-adcb-9eedd5821567" />
**Name lowered onto the bottom chevron.** "ADBC" sits on the bottom chevron's inner point, so the chevron points to its baseline. This made the lockup look bottom-heavy.
<img width="2400" height="1663" alt="Image" src="https://github.com/user-attachments/assets/cd29eece-5dbf-4a87-9aac-cc5da671686d" />
**No URL on the hex badge.** Simpler, but we'd rather keep the URL and make it readable. (In the R community where these hex stickers are popular, it is common to include a project or vendor URL.)
</details>
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "ianmcook (via GitHub)" <gi...@apache.org>.
ianmcook commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-6050281189
Here's another direction that builds on @esadek's stacked‑disks idea: three square rings stacked in isometric projection. Unlike the solid layers in the previous version, these are open rings. Through them, their back walls form Arrow‑style chevrons pointing up, and below, their front walls form chevrons pointing down, symbolizing Arrow data fetched from databases and ingested into them. The name is set like the Arrow wordmark in the same fonts, Roboto and Barlow.
<img width="2400" height="1683" alt="Image" src="https://github.com/user-attachments/assets/ba215f2b-326b-4201-bc85-056c1fc1347f" />
There's a draft PR open at https://github.com/apache/arrow-adbc/pull/4870 that incorporates this into the ADBC site and adds a new Visual Identity page. Comments welcome.
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org
Re: [I] ADBC Logo Proposal [arrow]
Posted by "thisisnic (via GitHub)" <gi...@apache.org>.
thisisnic commented on issue #49828:
URL: https://github.com/apache/arrow/issues/49828#issuecomment-6057309737
Looks great!
--
This is an automated message from the Apache Git Service.
To respond to the message, please log on to GitHub and use the
URL above to go to the specific comment.
To unsubscribe, e-mail: github-unsubscribe@arrow.apache.org
For queries about this service, please contact Infrastructure at:
users@infra.apache.org