[Iteration 3] AOO Video - Social Media Integration on OO.org Site

[Samer Mansour <sa...@gmail.com>]

Hello All,

In anticipation of AOO4, I want to start a discussion on the video and
maybe a microsite to drive this video's overall presentation.

------ Micro-Site Idea ----
Micro-site for new users, references from external websites, our "About"
for end users", mostly new users.
URL would be easy like "welcome.openoffice.org/" or "openoffice.org/welcome"
or "openoffice.org/guttentag" for german etc. Have to confirm with infra
peers on possibilities / restrictions.
A micro-site to "join the office revolution". This micro-site should be a
red carpet entrance for new users, welcome, we're expecting you [clueless
new users, yes you who stumbled here because a friend posted this],
everything is here waiting to help you.

Scope:
A Video (I need help forming this idea and producing something)
HTML Page (I can contribute to completing this)

Audience:
Social Media Followers and their friends/connections
New Users
Returning Users for AOO4

Deadline: to have this before launch of AOO4.

My Initial Idea:

The HTML [HTML5 maybe] page could be a picture of a computer monitor
centered in an environment, the background environment emphasizes the
market we are appealing to.

The screen on the monitor is our nice video (embedded youtube video in the
page).
Examples:
Corporate: bland, grey cubical desktop and maybe some office supplies and
whiteboard.
School: school desk, crayons, notebooks, microscope, chalkboard behind.
Doctor's office, stethoscope and clipboard on a medical stretcher / bed.
Campus:  Laptop on campus/park bench.

On refresh or on click we change the background to others.  And have
customer quotes, from real doctors, teachers, students, professionals.
Maybe real customer company or small business can issue a public statement.
A company would love exposure to our 100k+ visitors a day.

Samer

Re: [Iteration 3] AOO Video - Social Media Integration on OO.org Site

[Samer Mansour <sa...@gmail.com>]

Rob,

Main usage I believe would be to use this as the "Share Us" link, where
social references point to.
My hypothesis, is that social references are mainly new users, friends of
current users. Google analytics would prove/disprove my theory, make up of
users hitting page. new vs returning.

We can SEO it so that it shows up as a related search, or sub-search ie.
google often links things like support, download and about under the main
sites heading.  Welcome could be one, not sure how we can influence that.

Link from home page, "learn more".
Link from download page, learn more about OO.
Link from micro-site to download, "Convinced? Continue to Download page"
situation.

Couple possibilities.  During installation, after they click finish, launch
the browser to the webpage. openoffice.org/welcome?ref=install
Special balloon "Thank you for choosing AOO" for ref=install.  This
behaviour often occurs after flash, firefox and other product
installations.
Video, mainly visual fly over features or screen captures and some facts,
reasons to use AOO.
Free, reliable, open source, etc.

I'm thinking panes that wipe across the screen, each focuses on a component
and its features, ie compatible with MS Office Word Docs etc, stunning new
presentation backgrounds. etc. First pane is video, there is a navigation
with visual cue of the panes as well. They can skip, last pane is download
now.
Also above is download now, big green button always displayed.

Some ideas.

Samer

On Sun, Feb 3, 2013 at 11:56 AM, Alphonso Whitfield III <
awhitfield@vital-inet.com> wrote:

> I am available to assist with development of a video also. Here is a like
> to one we have on our site;
>
> http://animoto.com/play/10U1PDTiNuRinXRfEv7fsA
>
> We are upgrading to a new license this month.
>
>
> Plan Your Work and Work Your Plan
> with The Vital Portal
>
> Alphonso Whitfield
> info@thevitalportal.com
> Vital
> 912-816-2595
> Skype: vital.i.net
>
> Visit us at:
> The Vital Portal
>
> The Vital Portal On facebook
>
> Visit our Google Community
>
> Join our Vital Portal Webinars at:
> The Vital Portal WebEx Meeting Center .
>
>
>
>
>
>
>
> ----- Original Message -----
> From: "Kadal Amutham" <vk...@gmail.com>
> To: "marketing" <ma...@openoffice.apache.org>
> Sent: Sunday, February 3, 2013 11:41:08 AM
> Subject: Re: [Iteration 3] AOO Video - Social Media Integration on OO.org
> Site
>
> Micro site is a good idea to pursue and I am ready to offer help in this
> area
>
> With Warm Regards
>
> V.Kadal Amutham
> 919444360480
> 914422396480
>
>
> On 3 February 2013 21:58, Rob Weir <ro...@apache.org> wrote:
>
> > On Sun, Feb 3, 2013 at 2:02 AM, Samer Mansour <sa...@gmail.com>
> wrote:
> > > Hello All,
> > >
> > > In anticipation of AOO4, I want to start a discussion on the video and
> > > maybe a microsite to drive this video's overall presentation.
> > >
> > > ------ Micro-Site Idea ----
> > > Micro-site for new users, references from external websites, our
> "About"
> > > for end users", mostly new users.
> > > URL would be easy like "welcome.openoffice.org/" or "
> > openoffice.org/welcome"
> > > or "openoffice.org/guttentag" for german etc. Have to confirm with
> infra
> > > peers on possibilities / restrictions.
> > > A micro-site to "join the office revolution". This micro-site should
> be a
> > > red carpet entrance for new users, welcome, we're expecting you
> [clueless
> > > new users, yes you who stumbled here because a friend posted this],
> > > everything is here waiting to help you.
> > >
> >
> > How would we direct users to the new microsite?  From an SEO
> > perspective, we have so many links to the home page that queries
> > related to OpenOffice almost all lead the user to the home page.  I
> > don't think it would be possible to influence the search traffic to go
> > to a new welcome page, especially with the weight of a decade's worth
> > of links pointing to www.openoffice.org.
> >
> > But three exceptions/possibilities:
> >
> > 1) If we have a new landing page that is more relevant to a user
> > search query than the home page is, then it could get good placement.
> > For example, queries for "OpenOffice for Mac" do not go to the
> > homepage, but to a Mac specific page.  But I don't think new users
> > query for "openoffice new users". Their queries are probably similar
> > to any other query.  But we can investigate that.
> >
> > 2) Not all traffic is from search.  We could have, for example, a
> > landing page that we code into the social sharing links.  That will
> > draw in traffic.
> >
> > 3) We can redirect traffic that is referred to by specific websites.
> > This could be done at the Apache httpd level, or with Javascript (less
> > reliable).
> >
> > > Scope:
> > > A Video (I need help forming this idea and producing something)
> > > HTML Page (I can contribute to completing this)
> > >
> > > Audience:
> > > Social Media Followers and their friends/connections
> > > New Users
> > > Returning Users for AOO4
> > >
> >
> > We do have the ability to direct the URL for upgrading users.
> > Currently we send them to the download page or to a native language
> > page.  We even have the ability to send 3.3.0 upgrades to one page and
> > 3.4.1 upgrades to another.
> >
> > > Deadline: to have this before launch of AOO4.
> > >
> > > My Initial Idea:
> > >
> > > The HTML [HTML5 maybe] page could be a picture of a computer monitor
> > > centered in an environment, the background environment emphasizes the
> > > market we are appealing to.
> > >
> > > The screen on the monitor is our nice video (embedded youtube video in
> > the
> > > page).
> > > Examples:
> > > Corporate: bland, grey cubical desktop and maybe some office supplies
> and
> > > whiteboard.
> > > School: school desk, crayons, notebooks, microscope, chalkboard behind.
> > > Doctor's office, stethoscope and clipboard on a medical stretcher /
> bed.
> > > Campus:  Laptop on campus/park bench.
> > >
> > > On refresh or on click we change the background to others.  And have
> > > customer quotes, from real doctors, teachers, students, professionals.
> > > Maybe real customer company or small business can issue a public
> > statement.
> > > A company would love exposure to our 100k+ visitors a day.
> > >
> > > Samer
> >
>

Re: [Iteration 3] AOO Video - Social Media Integration on OO.org Site

[Alphonso Whitfield III <aw...@vital-inet.com>]

I am available to assist with development of a video also. Here is a like to one we have on our site;

http://animoto.com/play/10U1PDTiNuRinXRfEv7fsA

We are upgrading to a new license this month. 


Plan Your Work and Work Your Plan 
with The Vital Portal 

Alphonso Whitfield 
info@thevitalportal.com 
Vital 
912-816-2595 
Skype: vital.i.net 

Visit us at: 
The Vital Portal 

The Vital Portal On facebook 

Visit our Google Community 

Join our Vital Portal Webinars at: 
The Vital Portal WebEx Meeting Center . 







----- Original Message -----
From: "Kadal Amutham" <vk...@gmail.com>
To: "marketing" <ma...@openoffice.apache.org>
Sent: Sunday, February 3, 2013 11:41:08 AM
Subject: Re: [Iteration 3] AOO Video - Social Media Integration on OO.org Site

Micro site is a good idea to pursue and I am ready to offer help in this
area

With Warm Regards

V.Kadal Amutham
919444360480
914422396480


On 3 February 2013 21:58, Rob Weir <ro...@apache.org> wrote:

> On Sun, Feb 3, 2013 at 2:02 AM, Samer Mansour <sa...@gmail.com> wrote:
> > Hello All,
> >
> > In anticipation of AOO4, I want to start a discussion on the video and
> > maybe a microsite to drive this video's overall presentation.
> >
> > ------ Micro-Site Idea ----
> > Micro-site for new users, references from external websites, our "About"
> > for end users", mostly new users.
> > URL would be easy like "welcome.openoffice.org/" or "
> openoffice.org/welcome"
> > or "openoffice.org/guttentag" for german etc. Have to confirm with infra
> > peers on possibilities / restrictions.
> > A micro-site to "join the office revolution". This micro-site should be a
> > red carpet entrance for new users, welcome, we're expecting you [clueless
> > new users, yes you who stumbled here because a friend posted this],
> > everything is here waiting to help you.
> >
>
> How would we direct users to the new microsite?  From an SEO
> perspective, we have so many links to the home page that queries
> related to OpenOffice almost all lead the user to the home page.  I
> don't think it would be possible to influence the search traffic to go
> to a new welcome page, especially with the weight of a decade's worth
> of links pointing to www.openoffice.org.
>
> But three exceptions/possibilities:
>
> 1) If we have a new landing page that is more relevant to a user
> search query than the home page is, then it could get good placement.
> For example, queries for "OpenOffice for Mac" do not go to the
> homepage, but to a Mac specific page.  But I don't think new users
> query for "openoffice new users". Their queries are probably similar
> to any other query.  But we can investigate that.
>
> 2) Not all traffic is from search.  We could have, for example, a
> landing page that we code into the social sharing links.  That will
> draw in traffic.
>
> 3) We can redirect traffic that is referred to by specific websites.
> This could be done at the Apache httpd level, or with Javascript (less
> reliable).
>
> > Scope:
> > A Video (I need help forming this idea and producing something)
> > HTML Page (I can contribute to completing this)
> >
> > Audience:
> > Social Media Followers and their friends/connections
> > New Users
> > Returning Users for AOO4
> >
>
> We do have the ability to direct the URL for upgrading users.
> Currently we send them to the download page or to a native language
> page.  We even have the ability to send 3.3.0 upgrades to one page and
> 3.4.1 upgrades to another.
>
> > Deadline: to have this before launch of AOO4.
> >
> > My Initial Idea:
> >
> > The HTML [HTML5 maybe] page could be a picture of a computer monitor
> > centered in an environment, the background environment emphasizes the
> > market we are appealing to.
> >
> > The screen on the monitor is our nice video (embedded youtube video in
> the
> > page).
> > Examples:
> > Corporate: bland, grey cubical desktop and maybe some office supplies and
> > whiteboard.
> > School: school desk, crayons, notebooks, microscope, chalkboard behind.
> > Doctor's office, stethoscope and clipboard on a medical stretcher / bed.
> > Campus:  Laptop on campus/park bench.
> >
> > On refresh or on click we change the background to others.  And have
> > customer quotes, from real doctors, teachers, students, professionals.
> > Maybe real customer company or small business can issue a public
> statement.
> > A company would love exposure to our 100k+ visitors a day.
> >
> > Samer
>

Re: [Iteration 3] AOO Video - Social Media Integration on OO.org Site

[Kadal Amutham <vk...@gmail.com>]

Micro site is a good idea to pursue and I am ready to offer help in this
area

With Warm Regards

V.Kadal Amutham
919444360480
914422396480


On 3 February 2013 21:58, Rob Weir <ro...@apache.org> wrote:

> On Sun, Feb 3, 2013 at 2:02 AM, Samer Mansour <sa...@gmail.com> wrote:
> > Hello All,
> >
> > In anticipation of AOO4, I want to start a discussion on the video and
> > maybe a microsite to drive this video's overall presentation.
> >
> > ------ Micro-Site Idea ----
> > Micro-site for new users, references from external websites, our "About"
> > for end users", mostly new users.
> > URL would be easy like "welcome.openoffice.org/" or "
> openoffice.org/welcome"
> > or "openoffice.org/guttentag" for german etc. Have to confirm with infra
> > peers on possibilities / restrictions.
> > A micro-site to "join the office revolution". This micro-site should be a
> > red carpet entrance for new users, welcome, we're expecting you [clueless
> > new users, yes you who stumbled here because a friend posted this],
> > everything is here waiting to help you.
> >
>
> How would we direct users to the new microsite?  From an SEO
> perspective, we have so many links to the home page that queries
> related to OpenOffice almost all lead the user to the home page.  I
> don't think it would be possible to influence the search traffic to go
> to a new welcome page, especially with the weight of a decade's worth
> of links pointing to www.openoffice.org.
>
> But three exceptions/possibilities:
>
> 1) If we have a new landing page that is more relevant to a user
> search query than the home page is, then it could get good placement.
> For example, queries for "OpenOffice for Mac" do not go to the
> homepage, but to a Mac specific page.  But I don't think new users
> query for "openoffice new users". Their queries are probably similar
> to any other query.  But we can investigate that.
>
> 2) Not all traffic is from search.  We could have, for example, a
> landing page that we code into the social sharing links.  That will
> draw in traffic.
>
> 3) We can redirect traffic that is referred to by specific websites.
> This could be done at the Apache httpd level, or with Javascript (less
> reliable).
>
> > Scope:
> > A Video (I need help forming this idea and producing something)
> > HTML Page (I can contribute to completing this)
> >
> > Audience:
> > Social Media Followers and their friends/connections
> > New Users
> > Returning Users for AOO4
> >
>
> We do have the ability to direct the URL for upgrading users.
> Currently we send them to the download page or to a native language
> page.  We even have the ability to send 3.3.0 upgrades to one page and
> 3.4.1 upgrades to another.
>
> > Deadline: to have this before launch of AOO4.
> >
> > My Initial Idea:
> >
> > The HTML [HTML5 maybe] page could be a picture of a computer monitor
> > centered in an environment, the background environment emphasizes the
> > market we are appealing to.
> >
> > The screen on the monitor is our nice video (embedded youtube video in
> the
> > page).
> > Examples:
> > Corporate: bland, grey cubical desktop and maybe some office supplies and
> > whiteboard.
> > School: school desk, crayons, notebooks, microscope, chalkboard behind.
> > Doctor's office, stethoscope and clipboard on a medical stretcher / bed.
> > Campus:  Laptop on campus/park bench.
> >
> > On refresh or on click we change the background to others.  And have
> > customer quotes, from real doctors, teachers, students, professionals.
> > Maybe real customer company or small business can issue a public
> statement.
> > A company would love exposure to our 100k+ visitors a day.
> >
> > Samer
>

Re: [Iteration 3] AOO Video - Social Media Integration on OO.org Site

[Rob Weir <ro...@apache.org>]

On Sun, Feb 3, 2013 at 2:02 AM, Samer Mansour <sa...@gmail.com> wrote:
> Hello All,
>
> In anticipation of AOO4, I want to start a discussion on the video and
> maybe a microsite to drive this video's overall presentation.
>
> ------ Micro-Site Idea ----
> Micro-site for new users, references from external websites, our "About"
> for end users", mostly new users.
> URL would be easy like "welcome.openoffice.org/" or "openoffice.org/welcome"
> or "openoffice.org/guttentag" for german etc. Have to confirm with infra
> peers on possibilities / restrictions.
> A micro-site to "join the office revolution". This micro-site should be a
> red carpet entrance for new users, welcome, we're expecting you [clueless
> new users, yes you who stumbled here because a friend posted this],
> everything is here waiting to help you.
>

How would we direct users to the new microsite?  From an SEO
perspective, we have so many links to the home page that queries
related to OpenOffice almost all lead the user to the home page.  I
don't think it would be possible to influence the search traffic to go
to a new welcome page, especially with the weight of a decade's worth
of links pointing to www.openoffice.org.

But three exceptions/possibilities:

1) If we have a new landing page that is more relevant to a user
search query than the home page is, then it could get good placement.
For example, queries for "OpenOffice for Mac" do not go to the
homepage, but to a Mac specific page.  But I don't think new users
query for "openoffice new users". Their queries are probably similar
to any other query.  But we can investigate that.

2) Not all traffic is from search.  We could have, for example, a
landing page that we code into the social sharing links.  That will
draw in traffic.

3) We can redirect traffic that is referred to by specific websites.
This could be done at the Apache httpd level, or with Javascript (less
reliable).

> Scope:
> A Video (I need help forming this idea and producing something)
> HTML Page (I can contribute to completing this)
>
> Audience:
> Social Media Followers and their friends/connections
> New Users
> Returning Users for AOO4
>

We do have the ability to direct the URL for upgrading users.
Currently we send them to the download page or to a native language
page.  We even have the ability to send 3.3.0 upgrades to one page and
3.4.1 upgrades to another.

> Deadline: to have this before launch of AOO4.
>
> My Initial Idea:
>
> The HTML [HTML5 maybe] page could be a picture of a computer monitor
> centered in an environment, the background environment emphasizes the
> market we are appealing to.
>
> The screen on the monitor is our nice video (embedded youtube video in the
> page).
> Examples:
> Corporate: bland, grey cubical desktop and maybe some office supplies and
> whiteboard.
> School: school desk, crayons, notebooks, microscope, chalkboard behind.
> Doctor's office, stethoscope and clipboard on a medical stretcher / bed.
> Campus:  Laptop on campus/park bench.
>
> On refresh or on click we change the background to others.  And have
> customer quotes, from real doctors, teachers, students, professionals.
> Maybe real customer company or small business can issue a public statement.
> A company would love exposure to our 100k+ visitors a day.
>
> Samer