[all] ASF branding and trademarks guidelines

[Phil Steitz <ph...@gmail.com>]

I think we are in pretty good shape in terms of complying with the
guidelines [1] that all projects are expected to get into full
compliance with early this year (i.e., RSN).  I see one very small
issue and one rather larger one.  The small issue is the lack of a
"Security" link in our nav.  Otherwise, I think we are in good shape
on all items on the checklist, other than trademark attributions.

Personally, I see no value in claiming trademark on "Apache Commons"
or "Commons foo" for any of our beloved [foo] and I have no desire and
limited ability to add little "TM" symbols to all of the
gimp-generated logos that we have on component pages.  Before I ask
forgiveness from the ASF trademark gods on this, I need to make sure
that the community is in agreement.  If not, then we need to get to
work adding the little "TMs" and trademark footers.  What do others
think about this?  Also, Henri or someone more knowledgeable on the
trademark stuff please educate me if I am incorrectly characterizing
our options / requirements.

Please also have a look at [1] and confirm that I have not missed
anything else that we need to do.

Thanks!

Phil

[1] http://www.apache.org/foundation/marks/pmcs.html

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Re: [all] ASF branding and trademarks guidelines

[sebb <se...@gmail.com>]

On 13 January 2011 16:51, Phil Steitz <ph...@gmail.com> wrote:
> I think we are in pretty good shape in terms of complying with the
> guidelines [1] that all projects are expected to get into full
> compliance with early this year (i.e., RSN).  I see one very small
> issue and one rather larger one.  The small issue is the lack of a
> "Security" link in our nav.  Otherwise, I think we are in good shape
> on all items on the checklist, other than trademark attributions.

I'd like to see a bit more consistency in the menu items that are
present - for example, it's not always easy to find the license link.
Also, that is supposed to link directly to the license page, not a
local copy of the AL.

> Personally, I see no value in claiming trademark on "Apache Commons"
> or "Commons foo" for any of our beloved [foo] and I have no desire and
> limited ability to add little "TM" symbols to all of the
> gimp-generated logos that we have on component pages.  Before I ask
> forgiveness from the ASF trademark gods on this, I need to make sure
> that the community is in agreement.  If not, then we need to get to
> work adding the little "TMs" and trademark footers.  What do others
> think about this?  Also, Henri or someone more knowledgeable on the
> trademark stuff please educate me if I am incorrectly characterizing
> our options / requirements.

I agree it's probably not worth trying to TM every component, but
perhaps Apache Commons itself should be branded?

> Please also have a look at [1] and confirm that I have not missed
> anything else that we need to do.

For projects that do wish to claim a brand, it's important that the
name - Apache Foo (say) - is used as an adjective, not a noun.
So one has to say "Apache Foo software is ..." rather than "Apache Foo is".

I'm not sure if this is still a requirement if no attempt is being
made to treat the name as a trademark.

> Thanks!
>
> Phil
>
> [1] http://www.apache.org/foundation/marks/pmcs.html
>
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> To unsubscribe, e-mail: dev-unsubscribe@commons.apache.org
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>
>

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