Banner announce

[Per Einar Ellefsen <pe...@skynet.be>]

Ok, last shot at the banner announcement. If no comments come to me today, 
I'll send it out tomorrow.

---------
What?
-----
The new mod_perl site currently in development needs banners to spread the 
word about mod_perl. As you probably know, the mod_perl logo has already 
been elected, and we have buttons too. However, we are now looking for 
banners so that we can get someone to advertise about us.

How?
----
If you have the time, we want you to try and create a nice banner for 
mod_perl. We are looking for something to represent mod_perl over the 
Internet, to attract more people.

We will try to pick the best banners among your works to get the best 
outcome for everyone.

Rules
-----
As I said, this isn't a contest. Atleast not for the moment. We will 
establish a jury that will review incoming submissions to make sure they 
follow the guidelines we have set, because we aren't just looking for 
style, but for market strategy. Please make sure you follow the rules below:

1) Banner specifications:
Format: GIF or PNG (or another source format that we can *easily* convert 
to those formats)
Dimensions: 468x60 pixels.
File size: must not exceed 15 kB.
Animation: can be animated.

The final version must be GIF because that's what advertisers usually accept.

2) You *must* re-use the new logo. It doesn't have to take too much space, 
but we're trying to create a mod_perl brand here. It can also be a good 
idea to stick with the same theme as the logo (colors etc..), but that 
isn't a must.
You can get the new logo in different formats here: 
http://perl.apache.org/release/about/link/linktous.html

3) We believe that in order to reach the audience unfamiliar with mod_perl, 
but familiar with either Apache or Perl we must use either or both of their 
attributes (feather & camel) so the banner will talk to them. E.g. we can 
put the banner that includes the feather on the Apache sites and with the 
camel on the Perl sites. If you manage to put them together that's even better.

That doesn't mean that if you come up with a very creative idea of making 
the mod_perl banner interest people, without using any of these mascots, 
you shouldn't go for it. We just believe that using them will help 
promoting mod_perl and since the new mod_perl logo doesn't include any of 
these mascots, at least putting them along the logo should do the job.

The Apache feather:
http://apache.org/~stas/feather.gif
http://apache.org/~stas/feather_transbg.gif

The Perl camel:
http://perl.oreilly.com/usage/
and if you find a better camel here:
http://wypug.digital-word.com/mod_perl/
you can use that.

4) Most importantly: you must get the message through about *what* mod_perl 
is all about. Remember that people not knowing much about it might see the 
ad, so they must understand from your ad that:
  - mod_perl is about web serving of dynamic content
  - uses Apache and Perl
  - is fast, powerful, scalable, flexible, ... (that's somehow up to you to 
complete: just make it obvious how good it is)
This is the item the jury will put most emphasis on, because it's the most 
important marketing-wise.

5) Please submit your works before July 1st.

Now what should I do?
---------------------
Send your submission to me, at per.einar@skynet.be . I will put the images 
in a publicly available webspace, and will then submit them for review by 
the jury when the deadline has been met.

What's in it for me?
--------------------
Fame and fortune :) Well maybe not the last one, but you will be credited 
on the mod_perl site and will have the pleasure of seeing your banner 
represent mod_perl all over the net. Something to show off to your friends!

Suggestions:
------------
We have come up with some ideas you might want to use in your designs:
* world domination theme (statistics etc..)
* mod_perl 2.0 theme
* Using the exisiting logo, and animate it with the cogs replaced by camel 
head, feather, and then coming to the cogs. Right-hand-side should contain 
some other text.
* Bullet going through the "mod_perl" of the logo--Faster than a speeding 
bullet!

Thank you very much for your participation!

-- 
Per Einar Ellefsen
per.einar@skynet.be



---------------------------------------------------------------------
To unsubscribe, e-mail: docs-dev-unsubscribe@perl.apache.org
For additional commands, e-mail: docs-dev-help@perl.apache.org

Re: Banner announce

[Stas Bekman <st...@stason.org>]

Per Einar Ellefsen wrote:
> Ok, last shot at the banner announcement. If no comments come to me 
> today, I'll send it out tomorrow.
> 
> ---------
> What?
> -----
> The new mod_perl site currently in development needs banners to spread 
> the word about mod_perl. As you probably know, the mod_perl logo has 
> already been elected, and we have buttons too. However, we are now 
> looking for banners so that we can get someone to advertise about us.
> 
> How?
> ----
> If you have the time, we want you to try and create a nice banner for 
> mod_perl. We are looking for something to represent mod_perl over the 
> Internet, to attract more people.

If you want to help promoting mod_perl and improve the chance that there 
will be more mod_perl jobs out there, please try and create a nice 
banner for mod_perl. We are looking for innovative ideas to represent 
mod_perl over the Internet, to attract more people.

> We will try to pick the best banners among your works to get the best 
> outcome for everyone.
> 
> Rules
> -----
> As I said, this isn't a contest. Atleast not for the moment. We will 
> establish a jury that will review incoming submissions to make sure they 
> follow the guidelines we have set, because we aren't just looking for 

because we aren't looking only for the style, but also for market strategy

> style, but for market strategy. Please make sure you follow the rules 
> below:

Please try to follow the following guidelines.

[Since this is not a contest, you cannot (and shouldn't) really impose 
rules, so let's call those guidelines. I believe this rewarding doesn't 
enforce us to accept any banners that we don't like.]

> 1) Banner specifications:
> Format: GIF or PNG (or another source format that we can *easily* 
> convert to those formats)
> Dimensions: 468x60 pixels.
> File size: must not exceed 15 kB.
> Animation: can be animated.
> 
> The final version must be GIF because that's what advertisers usually 
> accept.

Nobody has followed up on my concerns with GIF format-quality wise. May 
be it's better to require PNG and ask that when converted to GIF it'll 
fit into 15kb?

> 2) You *must* re-use the new logo. It doesn't have to take too much 
> space, but we're trying to create a mod_perl brand here. It can also be 
> a good idea to stick with the same theme as the logo (colors etc..), but 
> that isn't a must.
> You can get the new logo in different formats here: 
> http://perl.apache.org/release/about/link/linktous.html

Yes, here is the only place (rule) where we absolutely require the use 
of the new logo, because of the branding needs.

> 3) We believe that in order to reach the audience unfamiliar with 
> mod_perl, but familiar with either Apache or Perl we must use either or 
> both of their attributes (feather & camel) so the banner will talk to 
> them. E.g. we can put the banner that includes the feather on the Apache 
> sites and with the camel on the Perl sites. If you manage to put them 
> together that's even better.
> 
> That doesn't mean that if you come up with a very creative idea of 
> making the mod_perl banner interest people, without using any of these 
> mascots, you shouldn't go for it. We just believe that using them will 
> help promoting mod_perl and since the new mod_perl logo doesn't include 
> any of these mascots, at least putting them along the logo should do the 
> job.
> 
> The Apache feather:
> http://apache.org/~stas/feather.gif
> http://apache.org/~stas/feather_transbg.gif
> 
> The Perl camel:
> http://perl.oreilly.com/usage/
> and if you find a better camel here:
> http://wypug.digital-word.com/mod_perl/
> you can use that.
> 
> 4) Most importantly: you must get the message through about *what* 
> mod_perl is all about. Remember that people not knowing much about it 
> might see the ad, so they must understand from your ad that:
>  - mod_perl is about web serving of dynamic content
>  - uses Apache and Perl
>  - is fast, powerful, scalable, flexible, ... (that's somehow up to you 
> to complete: just make it obvious how good it is)
> This is the item the jury will put most emphasis on, because it's the 
> most important marketing-wise.

I'd simply say:

   We believe that this is the most important aspect of the banner we are
   looking for.

The less we talk about jury and things the better, keep it relaxed.


> 5) Please submit your works before July 1st.
> 
> Now what should I do?
> ---------------------
> Send your submission to me, at per.einar@skynet.be . I will put the 
> images in a publicly available webspace, and will then submit them for 
> review by the jury when the deadline has been met.
> 
> What's in it for me?
> --------------------
> Fame and fortune :) Well maybe not the last one, but you will be 
> credited on the mod_perl site and will have the pleasure of seeing your 
> banner represent mod_perl all over the net. Something to show off to 
> your friends!

This one is a new item. I'd repeat the comment I've added above:

   Also remember that by contributing to mod_perl's promotion, you
   increase the chance of getting a mod_perl job on your next job search.

> Suggestions:
> ------------
> We have come up with some ideas you might want to use in your designs:
> * world domination theme (statistics etc..)
> * mod_perl 2.0 theme
> * Using the exisiting logo, and animate it with the cogs replaced by 
> camel head, feather, and then coming to the cogs. Right-hand-side should 
> contain some other text.
> * Bullet going through the "mod_perl" of the logo--Faster than a 
> speeding bullet!
> 
> Thank you very much for your participation!

The rest sounds great!

__________________________________________________________________
Stas Bekman            JAm_pH ------> Just Another mod_perl Hacker
http://stason.org/     mod_perl Guide ---> http://perl.apache.org
mailto:stas@stason.org http://use.perl.org http://apacheweek.com
http://modperlbook.org http://apache.org   http://ticketmaster.com


---------------------------------------------------------------------
To unsubscribe, e-mail: docs-dev-unsubscribe@perl.apache.org
For additional commands, e-mail: docs-dev-help@perl.apache.org