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Posted to marketing@couchdb.apache.org by Joan Touzet <jo...@lrtw.org> on 2014/10/30 19:01:25 UTC
New motto?
Coming out of the logo discussion, it seems 2.0 may be the
right time to consider a new motto, replacing "Time to relax."
PouchDB is "The database that syncs."
On http://couchdb.apache.org/ today, "A database for the web"
is the most prominent motto, bigger than "Relax."
Jan and I will be on stage in 3 weeks in Budapest to present
plans for CouchDB 2.0. I'd love to make an announcement of a
new motto there, even if we don't have a new logo (or consensus
on one) by that time.
Thoughts, suggestions, comments?
-Joan
Re: New motto?
Posted by Jan Lehnardt <ja...@apache.org>.
> On 31 Oct 2014, at 11:17 , Alexander Shorin <kx...@gmail.com> wrote:
>
> On Fri, Oct 31, 2014 at 1:14 PM, Jan Lehnardt <ja...@apache.org> wrote:
>> FWIW, at CouchOne, we used “Your Data, anywhere.” for a while. There are
>> no claims attached to this as far as I can tell, and we could derive from
>> that.
>
> Doesn't Couchbase has anything on it? They were CouchOne before.
Yeah, but the CouchOne brand is retired, we never trademarked it and as
far as I can tell, the slogan hasn’t been used.
I’m not suggeting we should pick that outright, but riffs and covers (to
stay in Andy’s metaphor) are totally fine.
Best
Jan
--
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
On Fri, Oct 31, 2014 at 1:14 PM, Jan Lehnardt <ja...@apache.org> wrote:
> FWIW, at CouchOne, we used “Your Data, anywhere.” for a while. There are
> no claims attached to this as far as I can tell, and we could derive from
> that.
Doesn't Couchbase has anything on it? They were CouchOne before.
--
,,,^..^,,,
Re: New motto?
Posted by Jan Lehnardt <ja...@apache.org>.
FWIW, at CouchOne, we used “Your Data, anywhere.” for a while. There are
no claims attached to this as far as I can tell, and we could derive from
that.
> On 31 Oct 2014, at 11:05 , Alexander Shorin <kx...@gmail.com> wrote:
>
> On Fri, Oct 31, 2014 at 12:10 PM, Andy Wenk <an...@nms.de> wrote:
>> On 31 October 2014 09:34, Alexander Shorin <kx...@gmail.com> wrote:
>>
>>> On Fri, Oct 31, 2014 at 11:29 AM, Nick North <no...@gmail.com> wrote:
>>>> Your data - everywhere - all the time
>>>
>>> Squatted: https://pragprog.com/news/new-page
>>>
>>> P.S. Hi Nick! (:
>>>
>>
>> I am a musician and I write a lot of music these days. What I don't like is
>> stealing music from others. What I accept in a way is copying music when
>> the editor is adding his own style (e.g. a cover). What I do like a lot is
>> be inspired by the work of other musicians. With that I show my respect for
>> their music.
>>
>> There will always be a slogan or sentence already used. I don't think we
>> will find one, that is not used in a way in the are we are working. So for
>> me it is totally ok to be inspired by slogans other people already created.
>> And the case Alex mentioned above is not a problem for me. But that's my
>> personal opinion ....
>
> Collisions with slogans is more sensitive than offending someone by
> uncanny decisions. While you may ignore someone feelings you couldn't
> ignore lawyers which would be very happy to punish you for every
> branding mistake.
>
> Music is a little bit different planet and there are different rules
> for it, but also imho (:
>
> --
> ,,,^..^,,,
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
On Fri, Oct 31, 2014 at 12:10 PM, Andy Wenk <an...@nms.de> wrote:
> On 31 October 2014 09:34, Alexander Shorin <kx...@gmail.com> wrote:
>
>> On Fri, Oct 31, 2014 at 11:29 AM, Nick North <no...@gmail.com> wrote:
>> > Your data - everywhere - all the time
>>
>> Squatted: https://pragprog.com/news/new-page
>>
>> P.S. Hi Nick! (:
>>
>
> I am a musician and I write a lot of music these days. What I don't like is
> stealing music from others. What I accept in a way is copying music when
> the editor is adding his own style (e.g. a cover). What I do like a lot is
> be inspired by the work of other musicians. With that I show my respect for
> their music.
>
> There will always be a slogan or sentence already used. I don't think we
> will find one, that is not used in a way in the are we are working. So for
> me it is totally ok to be inspired by slogans other people already created.
> And the case Alex mentioned above is not a problem for me. But that's my
> personal opinion ....
Collisions with slogans is more sensitive than offending someone by
uncanny decisions. While you may ignore someone feelings you couldn't
ignore lawyers which would be very happy to punish you for every
branding mistake.
Music is a little bit different planet and there are different rules
for it, but also imho (:
--
,,,^..^,,,
Re: New motto?
Posted by Andy Wenk <an...@nms.de>.
On 31 October 2014 09:34, Alexander Shorin <kx...@gmail.com> wrote:
> On Fri, Oct 31, 2014 at 11:29 AM, Nick North <no...@gmail.com> wrote:
> > Your data - everywhere - all the time
>
> Squatted: https://pragprog.com/news/new-page
>
> P.S. Hi Nick! (:
>
I am a musician and I write a lot of music these days. What I don't like is
stealing music from others. What I accept in a way is copying music when
the editor is adding his own style (e.g. a cover). What I do like a lot is
be inspired by the work of other musicians. With that I show my respect for
their music.
There will always be a slogan or sentence already used. I don't think we
will find one, that is not used in a way in the are we are working. So for
me it is totally ok to be inspired by slogans other people already created.
And the case Alex mentioned above is not a problem for me. But that's my
personal opinion ....
Cheers
Andy
--
Andy Wenk
Hamburg - Germany
RockIt!
http://www.couchdb-buch.de
http://www.pg-praxisbuch.de
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc
Re: New motto?
Posted by Nick North <no...@gmail.com>.
Thanks for pointing that out Alexander - I should have done a web search
first. In a way it's good to know that someone else likes the "everywhere,
all the time" idea enough to use it. Shame they thought of it first.
Nick
On 31 October 2014 08:34, Alexander Shorin <kx...@gmail.com> wrote:
> On Fri, Oct 31, 2014 at 11:29 AM, Nick North <no...@gmail.com> wrote:
> > Your data - everywhere - all the time
>
> Squatted: https://pragprog.com/news/new-page
>
> P.S. Hi Nick! (:
>
> --
> ,,,^..^,,,
>
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
On Fri, Oct 31, 2014 at 11:29 AM, Nick North <no...@gmail.com> wrote:
> Your data - everywhere - all the time
Squatted: https://pragprog.com/news/new-page
P.S. Hi Nick! (:
--
,,,^..^,,,
Re: New motto?
Posted by Nick North <no...@gmail.com>.
I like Andy's suggestions, with the possible tweak of using "everywhere"
rather than "anywhere". I think that suggests ubiquity and synchronisation
slightly better, and highlights the fact that a mesh of replicating CouchDb
databases is very robust to network failures. The downside is that
"anywhere, any time" sounds good with the repetition of "any". Switching to
"everywhere" might require:
Your data - everywhere - all the time
Nick
On 31 October 2014 08:10, Andy Wenk <an...@apache.org> wrote:
> The idea to present a new slogan at Apache Con is awesome! So let's work on
> this hard ...
>
> It's a pitty that "Your data, your rules" is already taken. That's super
> awesome. So what I really like is the "personal oration" (German:
> persönliche Ansprache) with saying "Your". Joan's suggestion is very good!
> So what about
>
> "Your data. Anywhere! Any time!"
>
> or
>
> "Your data: anywhere and any time!"
>
> or
>
> "Your data - anywhere - any time!"
>
> We could also think about adding an adjective like:
>
> secure
> safe
> reliable
>
> or
>
> forever (in the sense of: "Your data anywhere, any time, forever")
>
> But the slogan should for sure be short, direct, clear and concise ....
>
>
>
> On 30 October 2014 21:36, Joan Touzet <wo...@apache.org> wrote:
>
> > In New England, there's a restaurant chain called Bickford's.
> > Their motto is "Breakfast anytime." Short, simple, to the point.
> > (And now I want some pancakes, darn it!)
> >
> > What about "Data anywhere, any time"?
> >
> > -Joan
> >
> > ----- Original Message -----
> > From: "Noah Slater" <ns...@apache.org>
> > To: marketing@couchdb.apache.org
> > Sent: Thursday, October 30, 2014 4:16:13 PM
> > Subject: Re: New motto?
> >
> > Okay, so a while ago we had this discussion about what CouchDB's "why"
> > was. i.e. What's our purpose.
> >
> > There are three questions we can answer, at various points in our
> > marketing material:
> >
> > Why? - What's our shared goal?
> > How? - How are we working towards it?
> > What? - What are the particulars of that approach.
> >
> > Most projects get this the wrong way round. In fact, we have done. We
> > tell you about JSON and HTTP and whatever up front. That's the what.
> > It's not interesting.
> >
> > We've had suggestions to use the motto "The database that
> > replicates/syncs". That's better. But this is the how. We're telling
> > you how we're working towards our shared goal. Still no explicit goal.
> >
> > Now. You look at Apple, and their motto was "think different". It was
> > always about challenging the status quo and putting the user first.
> > They just happened to be doing that by building a computer. (Now a
> > phone, a watch, etc, etc...)
> >
> > The thing about stating your values up front is that you attract
> > people with the same values. They "believe" in you and what you're
> > doing in a very emotional way.
> >
> > Compare this to Dell. You know anybody who's passionate about Dell?
> > "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
> > not gonna *feel* anything about it.
> >
> > So, let's talk about Couch.
> >
> > I think that our core value is giving people the power to do what they
> > want with their data. To keep it where ever they want. To move it
> > where ever they want. And for this to be as easy as possible.
> >
> > Here's a sample formulation
> >
> > "We want to put your data in your hands. We're gonna do that by
> > making it easy to move your anywhere you want. We just happen to
> > building a database."
> >
> > arkos has a great slogan: "Your data, your rules"
> >
> > This is where we need to be heading. This isn't about syncing. This is
> > about giving people the power to move their data into and out of
> > whatever environment, platform, and device they want to.
> >
> > Data autonomy?
> >
> > Some other notes:
> >
> > Mikeal Rogers said to me that after working with Couch, he started to
> > take it for granted that getting data back out of a database should be
> > as easy as putting it in. (But apparently this isn't so) He said this
> > was a unique feature of CouchDB.
> >
> > Tom Dale once said something about the need to share and distribute
> > data. No silos. Host individual sites in your own server. Can't
> > remember the context, just have it in my notes.
> >
> > But this ties into the IndieWebCamp concept of POSSE.
> >
> > http://indiewebcamp.com/POSSE
> >
> > And also dovetails with OfflineFirst, things like unhosted, and the
> > growing movement of people who want local data ownership.
> >
> > Also think about the fact that CouchDB is more like Git than
> > PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> > workflows, syncing, etc. What is this about really? It's about
> > enabling decentralised data management. Ties into the same concept.
> >
> > Access your data anywhere
> > Access your data offline
> > Decentralised data management
> > Puts you in control of your own data
> > Local data ownership
> > Grants you data autonomy
> > Your data, your rules
> > Puts your data back in your hands
> >
> > ^ Not slogans, just prompts.
> >
> > What's our why? If we find that, we'll have our slogan.
> >
> >
> > On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
> > > I think I read something recently that there's more mobile than web app
> > development happening these days, so "web" might end up sounding
> outdated.
> > >
> > > Random input:
> > > "Synchronicity" is a word we're using to differentiate couchdb-style
> dbs
> > from others. Feel free to reuse or take inspiration from that...or not :)
> > >
> > > Andy
> > >
> > > Sent from my iPhone
> > >
> > >> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
> wrote:
> > >>
> > >> Will repeat myself on IRC:
> > >>
> > >> "A database for the web" isn't good one since PouchDB is eventually
> > >> more "database for the web" than CouchDB now.
> > >> We need something more fresh, unique and collision safe as like as
> > >> "Time to relax!" was - it's hard to associate any other database with
> > >> the same motto.
> > >> --
> > >> ,,,^..^,,,
> > >>
> > >>
> > >>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
> > >>> Coming out of the logo discussion, it seems 2.0 may be the
> > >>> right time to consider a new motto, replacing "Time to relax."
> > >>>
> > >>> PouchDB is "The database that syncs."
> > >>>
> > >>> On http://couchdb.apache.org/ today, "A database for the web"
> > >>> is the most prominent motto, bigger than "Relax."
> > >>>
> > >>> Jan and I will be on stage in 3 weeks in Budapest to present
> > >>> plans for CouchDB 2.0. I'd love to make an announcement of a
> > >>> new motto there, even if we don't have a new logo (or consensus
> > >>> on one) by that time.
> > >>>
> > >>> Thoughts, suggestions, comments?
> > >>>
> > >>> -Joan
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
> >
>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> https://people.apache.org/keys/committer/andywenk.asc
>
Re: New motto?
Posted by Andy Wenk <an...@apache.org>.
The idea to present a new slogan at Apache Con is awesome! So let's work on
this hard ...
It's a pitty that "Your data, your rules" is already taken. That's super
awesome. So what I really like is the "personal oration" (German:
persönliche Ansprache) with saying "Your". Joan's suggestion is very good!
So what about
"Your data. Anywhere! Any time!"
or
"Your data: anywhere and any time!"
or
"Your data - anywhere - any time!"
We could also think about adding an adjective like:
secure
safe
reliable
or
forever (in the sense of: "Your data anywhere, any time, forever")
But the slogan should for sure be short, direct, clear and concise ....
On 30 October 2014 21:36, Joan Touzet <wo...@apache.org> wrote:
> In New England, there's a restaurant chain called Bickford's.
> Their motto is "Breakfast anytime." Short, simple, to the point.
> (And now I want some pancakes, darn it!)
>
> What about "Data anywhere, any time"?
>
> -Joan
>
> ----- Original Message -----
> From: "Noah Slater" <ns...@apache.org>
> To: marketing@couchdb.apache.org
> Sent: Thursday, October 30, 2014 4:16:13 PM
> Subject: Re: New motto?
>
> Okay, so a while ago we had this discussion about what CouchDB's "why"
> was. i.e. What's our purpose.
>
> There are three questions we can answer, at various points in our
> marketing material:
>
> Why? - What's our shared goal?
> How? - How are we working towards it?
> What? - What are the particulars of that approach.
>
> Most projects get this the wrong way round. In fact, we have done. We
> tell you about JSON and HTTP and whatever up front. That's the what.
> It's not interesting.
>
> We've had suggestions to use the motto "The database that
> replicates/syncs". That's better. But this is the how. We're telling
> you how we're working towards our shared goal. Still no explicit goal.
>
> Now. You look at Apple, and their motto was "think different". It was
> always about challenging the status quo and putting the user first.
> They just happened to be doing that by building a computer. (Now a
> phone, a watch, etc, etc...)
>
> The thing about stating your values up front is that you attract
> people with the same values. They "believe" in you and what you're
> doing in a very emotional way.
>
> Compare this to Dell. You know anybody who's passionate about Dell?
> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
> not gonna *feel* anything about it.
>
> So, let's talk about Couch.
>
> I think that our core value is giving people the power to do what they
> want with their data. To keep it where ever they want. To move it
> where ever they want. And for this to be as easy as possible.
>
> Here's a sample formulation
>
> "We want to put your data in your hands. We're gonna do that by
> making it easy to move your anywhere you want. We just happen to
> building a database."
>
> arkos has a great slogan: "Your data, your rules"
>
> This is where we need to be heading. This isn't about syncing. This is
> about giving people the power to move their data into and out of
> whatever environment, platform, and device they want to.
>
> Data autonomy?
>
> Some other notes:
>
> Mikeal Rogers said to me that after working with Couch, he started to
> take it for granted that getting data back out of a database should be
> as easy as putting it in. (But apparently this isn't so) He said this
> was a unique feature of CouchDB.
>
> Tom Dale once said something about the need to share and distribute
> data. No silos. Host individual sites in your own server. Can't
> remember the context, just have it in my notes.
>
> But this ties into the IndieWebCamp concept of POSSE.
>
> http://indiewebcamp.com/POSSE
>
> And also dovetails with OfflineFirst, things like unhosted, and the
> growing movement of people who want local data ownership.
>
> Also think about the fact that CouchDB is more like Git than
> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> workflows, syncing, etc. What is this about really? It's about
> enabling decentralised data management. Ties into the same concept.
>
> Access your data anywhere
> Access your data offline
> Decentralised data management
> Puts you in control of your own data
> Local data ownership
> Grants you data autonomy
> Your data, your rules
> Puts your data back in your hands
>
> ^ Not slogans, just prompts.
>
> What's our why? If we find that, we'll have our slogan.
>
>
> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
> > I think I read something recently that there's more mobile than web app
> development happening these days, so "web" might end up sounding outdated.
> >
> > Random input:
> > "Synchronicity" is a word we're using to differentiate couchdb-style dbs
> from others. Feel free to reuse or take inspiration from that...or not :)
> >
> > Andy
> >
> > Sent from my iPhone
> >
> >> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
> >>
> >> Will repeat myself on IRC:
> >>
> >> "A database for the web" isn't good one since PouchDB is eventually
> >> more "database for the web" than CouchDB now.
> >> We need something more fresh, unique and collision safe as like as
> >> "Time to relax!" was - it's hard to associate any other database with
> >> the same motto.
> >> --
> >> ,,,^..^,,,
> >>
> >>
> >>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
> >>> Coming out of the logo discussion, it seems 2.0 may be the
> >>> right time to consider a new motto, replacing "Time to relax."
> >>>
> >>> PouchDB is "The database that syncs."
> >>>
> >>> On http://couchdb.apache.org/ today, "A database for the web"
> >>> is the most prominent motto, bigger than "Relax."
> >>>
> >>> Jan and I will be on stage in 3 weeks in Budapest to present
> >>> plans for CouchDB 2.0. I'd love to make an announcement of a
> >>> new motto there, even if we don't have a new logo (or consensus
> >>> on one) by that time.
> >>>
> >>> Thoughts, suggestions, comments?
> >>>
> >>> -Joan
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
>
--
Andy Wenk
Hamburg - Germany
RockIt!
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc
Re: New motto?
Posted by Sean Barclay <sb...@us.ibm.com>.
I don't quite agree about the liberty and fear of lock up - but that's all
good cause I'm a fan of your Flow DB idea. I agree that it would better
articulate how data should be in a constant state of motion for real-world
apps, regardless of device type.
Nice work.
Cheers
Sean Barclay / Director, UX / IBM Cloudant / SF / 415.483.2373
From: Andy Ellicott/Cambridge/IBM@IBMUS
To: marketing@couchdb.apache.org
Cc: Sean Barclay <se...@cloudant.com>, Joan Touzet <wo...@apache.org>
Date: 11/07/2014 10:25 AM
Subject: Re: New motto?
Hi guys,
Maybe it's just me, but when I hear freedom or liberation, I think of
something that's locked up (i.e., hard to reuse or integrate in data
management circles).
I think it was Noah who said let's use Liberate to help people understand
we enable data to move. Why not use wording that's more synonymous with
"move?"
Flow?
App developers need to keep data flowing to (and from) users and things.
And if one thinks about data management as a utility-like web/cloud
service, then that service keeps data flowing (as utilities keep
electricity, water, nat gas flowing) right?
Personally, something "flow" related sounds fresher and more unique...and
we can convince people who are building apps/systems that deliver/move
data non-stop, that CouchDB ought to be a vital part of their
infrastructure (because of data movement, sync, durability, etc.).
Just one guy's opinion...
Andy Ellicott
VP Marketing
Cloudant.com, an IBM company
200 State Street
Boston, MA 02109
(m) +1 603 205 2804
From: Noah Slater <ns...@apache.org>
To: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>,
Joan Touzet <wo...@apache.org>
Cc: Sean Barclay <se...@cloudant.com>
Date: 11/07/2014 10:56 AM
Subject: Re: New motto?
Wow, yeah.
What do others thing about using this word? "Liberate"? I think it has
the right mixture of connotations and meanings
On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> Worth mentioning that Google has the Data Liberation Front team.
>
> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>
> Interesting (and rather provocative!) logo there.
>
> -Joan
>
> ----- Original Message -----
> From: "Noah Slater" <ns...@apache.org>
> To: marketing@couchdb.apache.org, "Javier Candeira"
<ja...@candeira.com>
> Sent: Wednesday, November 5, 2014 12:52:05 PM
> Subject: Re: New motto?
>
> So, I just mentioned on dev@, but one of the angles I was thinking about
was:
>
> - Liberate your data
> - Free your data
>
> Perhaps with "The database that..." before either.
>
> I think this "liberate" idea taps intot the core of what I think our
> "why?" is. We all seem to have the shared goal of wanting to help
> people liberate their data, in terms of being able to move it wherever
> they want, work on it how they want. Our sync/replication is really
> only the implementation ("how?") of that goal.
>
> "Liberate" as a word, and the associations that go with it, also taps
> into a growing movement of indie developers who are trying to move
> away from closed data silos and corporate multinationals being in
> control of massive amounts of user data.
>
> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>
>
> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
>> Just brrainstorming, I think the "sync" is the biggest selling point
>> of CouchDB. The fact that it doesn't lose data is obviously good
>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>> lose your data" in your slogan, that should be a given. You don't
>> advertise youghourt as "0% cyanide" either.
>>
>> Another strong point is the ecosystem, with TouchDB/Couchbase
>> Lite/PouchDB leading the charge.
>>
>> So I would like to see a slogan along the lines that express the
>> concept of "A database that gets the web, mobile and sync" (not a
>> proposal, just a suggestionf or a message.
>>
>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>> Folder. On several computers. That syncs", we could say...
>>
>> "Your data, on the web and on your device, always in sync."
>>
>> Though that seems too specific, and getting a bit into Hoodie
territory.
>>
>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>> more than just sync.
>>
>> As I said above, this is just an idea dump, inspired by Noah's great
>> reframing of the problem.
>>
>> J
>>
>>
>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>>> Thanks Noah!
>>>
>>> this is where we need to be heading.
>>>
>>> As related inspiration, see these storytelling rules by Pixar. Not all
>>> apply to what we want to do, but pretend CouchDB is a character and we
>>> want to tell its story:
http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
>>>
>>> Best
>>> Jan
>>> --
>>>
>>>
>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>>>
>>>> Okay, so a while ago we had this discussion about what CouchDB's
"why"
>>>> was. i.e. What's our purpose.
>>>>
>>>> There are three questions we can answer, at various points in our
>>>> marketing material:
>>>>
>>>> Why? - What's our shared goal?
>>>> How? - How are we working towards it?
>>>> What? - What are the particulars of that approach.
>>>>
>>>> Most projects get this the wrong way round. In fact, we have done. We
>>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>>> It's not interesting.
>>>>
>>>> We've had suggestions to use the motto "The database that
>>>> replicates/syncs". That's better. But this is the how. We're telling
>>>> you how we're working towards our shared goal. Still no explicit
goal.
>>>>
>>>> Now. You look at Apple, and their motto was "think different". It was
>>>> always about challenging the status quo and putting the user first.
>>>> They just happened to be doing that by building a computer. (Now a
>>>> phone, a watch, etc, etc...)
>>>>
>>>> The thing about stating your values up front is that you attract
>>>> people with the same values. They "believe" in you and what you're
>>>> doing in a very emotional way.
>>>>
>>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But
I'm
>>>> not gonna *feel* anything about it.
>>>>
>>>> So, let's talk about Couch.
>>>>
>>>> I think that our core value is giving people the power to do what
they
>>>> want with their data. To keep it where ever they want. To move it
>>>> where ever they want. And for this to be as easy as possible.
>>>>
>>>> Here's a sample formulation
>>>>
>>>> "We want to put your data in your hands. We're gonna do that by
>>>> making it easy to move your anywhere you want. We just happen to
>>>> building a database."
>>>>
>>>> arkos has a great slogan: "Your data, your rules"
>>>>
>>>> This is where we need to be heading. This isn't about syncing. This
is
>>>> about giving people the power to move their data into and out of
>>>> whatever environment, platform, and device they want to.
>>>>
>>>> Data autonomy?
>>>>
>>>> Some other notes:
>>>>
>>>> Mikeal Rogers said to me that after working with Couch, he started to
>>>> take it for granted that getting data back out of a database should
be
>>>> as easy as putting it in. (But apparently this isn't so) He said this
>>>> was a unique feature of CouchDB.
>>>>
>>>> Tom Dale once said something about the need to share and distribute
>>>> data. No silos. Host individual sites in your own server. Can't
>>>> remember the context, just have it in my notes.
>>>>
>>>> But this ties into the IndieWebCamp concept of POSSE.
>>>>
>>>> http://indiewebcamp.com/POSSE
>>>>
>>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>>> growing movement of people who want local data ownership.
>>>>
>>>> Also think about the fact that CouchDB is more like Git than
>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>>> workflows, syncing, etc. What is this about really? It's about
>>>> enabling decentralised data management. Ties into the same concept.
>>>>
>>>> Access your data anywhere
>>>> Access your data offline
>>>> Decentralised data management
>>>> Puts you in control of your own data
>>>> Local data ownership
>>>> Grants you data autonomy
>>>> Your data, your rules
>>>> Puts your data back in your hands
>>>>
>>>> ^ Not slogans, just prompts.
>>>>
>>>> What's our why? If we find that, we'll have our slogan.
>>>>
>>>>
>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>>>> I think I read something recently that there's more mobile than web
app development happening these days, so "web" might end up sounding
outdated.
>>>>>
>>>>> Random input:
>>>>> "Synchronicity" is a word we're using to differentiate couchdb-style
dbs from others. Feel free to reuse or take inspiration from that...or not
:)
>>>>>
>>>>> Andy
>>>>>
>>>>> Sent from my iPhone
>>>>>
>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
wrote:
>>>>>>
>>>>>> Will repeat myself on IRC:
>>>>>>
>>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>>>> more "database for the web" than CouchDB now.
>>>>>> We need something more fresh, unique and collision safe as like as
>>>>>> "Time to relax!" was - it's hard to associate any other database
with
>>>>>> the same motto.
>>>>>> --
>>>>>> ,,,^..^,,,
>>>>>>
>>>>>>
>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
wrote:
>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>>>
>>>>>>> PouchDB is "The database that syncs."
>>>>>>>
>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>>>> is the most prominent motto, bigger than "Relax."
>>>>>>>
>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>>>> on one) by that time.
>>>>>>>
>>>>>>> Thoughts, suggestions, comments?
>>>>>>>
>>>>>>> -Joan
>>>>
>>>>
>>>>
>>>> --
>>>> Noah Slater
>>>> https://twitter.com/nslater
>>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Andy Ellicott <ae...@us.ibm.com>.
Hi guys,
Maybe it's just me, but when I hear freedom or liberation, I think of
something that's locked up (i.e., hard to reuse or integrate in data
management circles).
I think it was Noah who said let's use Liberate to help people understand
we enable data to move. Why not use wording that's more synonymous with
"move?"
Flow?
App developers need to keep data flowing to (and from) users and things.
And if one thinks about data management as a utility-like web/cloud
service, then that service keeps data flowing (as utilities keep
electricity, water, nat gas flowing) right?
Personally, something "flow" related sounds fresher and more unique...and
we can convince people who are building apps/systems that deliver/move
data non-stop, that CouchDB ought to be a vital part of their
infrastructure (because of data movement, sync, durability, etc.).
Just one guy's opinion...
Andy Ellicott
VP Marketing
Cloudant.com, an IBM company
200 State Street
Boston, MA 02109
(m) +1 603 205 2804
From: Noah Slater <ns...@apache.org>
To: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>,
Joan Touzet <wo...@apache.org>
Cc: Sean Barclay <se...@cloudant.com>
Date: 11/07/2014 10:56 AM
Subject: Re: New motto?
Wow, yeah.
What do others thing about using this word? "Liberate"? I think it has
the right mixture of connotations and meanings
On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> Worth mentioning that Google has the Data Liberation Front team.
>
> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>
> Interesting (and rather provocative!) logo there.
>
> -Joan
>
> ----- Original Message -----
> From: "Noah Slater" <ns...@apache.org>
> To: marketing@couchdb.apache.org, "Javier Candeira"
<ja...@candeira.com>
> Sent: Wednesday, November 5, 2014 12:52:05 PM
> Subject: Re: New motto?
>
> So, I just mentioned on dev@, but one of the angles I was thinking about
was:
>
> - Liberate your data
> - Free your data
>
> Perhaps with "The database that..." before either.
>
> I think this "liberate" idea taps intot the core of what I think our
> "why?" is. We all seem to have the shared goal of wanting to help
> people liberate their data, in terms of being able to move it wherever
> they want, work on it how they want. Our sync/replication is really
> only the implementation ("how?") of that goal.
>
> "Liberate" as a word, and the associations that go with it, also taps
> into a growing movement of indie developers who are trying to move
> away from closed data silos and corporate multinationals being in
> control of massive amounts of user data.
>
> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>
>
> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
>> Just brrainstorming, I think the "sync" is the biggest selling point
>> of CouchDB. The fact that it doesn't lose data is obviously good
>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>> lose your data" in your slogan, that should be a given. You don't
>> advertise youghourt as "0% cyanide" either.
>>
>> Another strong point is the ecosystem, with TouchDB/Couchbase
>> Lite/PouchDB leading the charge.
>>
>> So I would like to see a slogan along the lines that express the
>> concept of "A database that gets the web, mobile and sync" (not a
>> proposal, just a suggestionf or a message.
>>
>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>> Folder. On several computers. That syncs", we could say...
>>
>> "Your data, on the web and on your device, always in sync."
>>
>> Though that seems too specific, and getting a bit into Hoodie
territory.
>>
>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>> more than just sync.
>>
>> As I said above, this is just an idea dump, inspired by Noah's great
>> reframing of the problem.
>>
>> J
>>
>>
>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>>> Thanks Noah!
>>>
>>> this is where we need to be heading.
>>>
>>> As related inspiration, see these storytelling rules by Pixar. Not all
>>> apply to what we want to do, but pretend CouchDB is a character and we
>>> want to tell its story:
http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
>>>
>>> Best
>>> Jan
>>> --
>>>
>>>
>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>>>
>>>> Okay, so a while ago we had this discussion about what CouchDB's
"why"
>>>> was. i.e. What's our purpose.
>>>>
>>>> There are three questions we can answer, at various points in our
>>>> marketing material:
>>>>
>>>> Why? - What's our shared goal?
>>>> How? - How are we working towards it?
>>>> What? - What are the particulars of that approach.
>>>>
>>>> Most projects get this the wrong way round. In fact, we have done. We
>>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>>> It's not interesting.
>>>>
>>>> We've had suggestions to use the motto "The database that
>>>> replicates/syncs". That's better. But this is the how. We're telling
>>>> you how we're working towards our shared goal. Still no explicit
goal.
>>>>
>>>> Now. You look at Apple, and their motto was "think different". It was
>>>> always about challenging the status quo and putting the user first.
>>>> They just happened to be doing that by building a computer. (Now a
>>>> phone, a watch, etc, etc...)
>>>>
>>>> The thing about stating your values up front is that you attract
>>>> people with the same values. They "believe" in you and what you're
>>>> doing in a very emotional way.
>>>>
>>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But
I'm
>>>> not gonna *feel* anything about it.
>>>>
>>>> So, let's talk about Couch.
>>>>
>>>> I think that our core value is giving people the power to do what
they
>>>> want with their data. To keep it where ever they want. To move it
>>>> where ever they want. And for this to be as easy as possible.
>>>>
>>>> Here's a sample formulation
>>>>
>>>> "We want to put your data in your hands. We're gonna do that by
>>>> making it easy to move your anywhere you want. We just happen to
>>>> building a database."
>>>>
>>>> arkos has a great slogan: "Your data, your rules"
>>>>
>>>> This is where we need to be heading. This isn't about syncing. This
is
>>>> about giving people the power to move their data into and out of
>>>> whatever environment, platform, and device they want to.
>>>>
>>>> Data autonomy?
>>>>
>>>> Some other notes:
>>>>
>>>> Mikeal Rogers said to me that after working with Couch, he started to
>>>> take it for granted that getting data back out of a database should
be
>>>> as easy as putting it in. (But apparently this isn't so) He said this
>>>> was a unique feature of CouchDB.
>>>>
>>>> Tom Dale once said something about the need to share and distribute
>>>> data. No silos. Host individual sites in your own server. Can't
>>>> remember the context, just have it in my notes.
>>>>
>>>> But this ties into the IndieWebCamp concept of POSSE.
>>>>
>>>> http://indiewebcamp.com/POSSE
>>>>
>>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>>> growing movement of people who want local data ownership.
>>>>
>>>> Also think about the fact that CouchDB is more like Git than
>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>>> workflows, syncing, etc. What is this about really? It's about
>>>> enabling decentralised data management. Ties into the same concept.
>>>>
>>>> Access your data anywhere
>>>> Access your data offline
>>>> Decentralised data management
>>>> Puts you in control of your own data
>>>> Local data ownership
>>>> Grants you data autonomy
>>>> Your data, your rules
>>>> Puts your data back in your hands
>>>>
>>>> ^ Not slogans, just prompts.
>>>>
>>>> What's our why? If we find that, we'll have our slogan.
>>>>
>>>>
>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>>>> I think I read something recently that there's more mobile than web
app development happening these days, so "web" might end up sounding
outdated.
>>>>>
>>>>> Random input:
>>>>> "Synchronicity" is a word we're using to differentiate couchdb-style
dbs from others. Feel free to reuse or take inspiration from that...or not
:)
>>>>>
>>>>> Andy
>>>>>
>>>>> Sent from my iPhone
>>>>>
>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
wrote:
>>>>>>
>>>>>> Will repeat myself on IRC:
>>>>>>
>>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>>>> more "database for the web" than CouchDB now.
>>>>>> We need something more fresh, unique and collision safe as like as
>>>>>> "Time to relax!" was - it's hard to associate any other database
with
>>>>>> the same motto.
>>>>>> --
>>>>>> ,,,^..^,,,
>>>>>>
>>>>>>
>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
wrote:
>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>>>
>>>>>>> PouchDB is "The database that syncs."
>>>>>>>
>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>>>> is the most prominent motto, bigger than "Relax."
>>>>>>>
>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>>>> on one) by that time.
>>>>>>>
>>>>>>> Thoughts, suggestions, comments?
>>>>>>>
>>>>>>> -Joan
>>>>
>>>>
>>>>
>>>> --
>>>> Noah Slater
>>>> https://twitter.com/nslater
>>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Nick Pavlica <li...@gmail.com>.
> I don't think we need a one word slogan. Not sure if anybody actually
> suggested that.
>
This can definitely go in either direction.
> I also don't think "Freedom" or "Liberty" should be the words we use.
> I very specifically thought that "liberate" was the word we ought to
> use because it describes what Couch lets you do. It lets you liberate
> your data. That can mean so many things, from being able to filter it
> and transform it, through to being able to move it between locations,
> and keep everything in sync.
>
I think the big hangup isn't the technical meaning "liberate", or it's
application to CouchDB, but the fact that it has been used in so many
places that it really invokes a huge variety of thoughts and emotions based
on an unlimited variety of personal experiences. I think the speaker in
the video below really illustrated the power of emotion when making
decisions, over just the technical details of something. That said,
"liberate" should definitely stay on the table, we just need to be mindful
of it's emotion impact.
>
> Note. I don't think our slogan should just be "Liberate". But that our
> slogan could be something like "CouchDB. Liberate your data."
The key
> here is that we're describing what you'll be able to do with your data
> by using our sync protocol.
>
"CouchDB. Liberate your data." Is a huge step forward from "Relax", which
tells you nothing about the database or the project.
>
> Please watch this video on "Start With Why" by Simon Sinek:
>
> http://www.youtube.com/watch?v=sioZd3AxmnE
>
It will help you understand why I think we have to reach higher than
> sync/replication. We need to communicate WHY we're building a sync
> protocol. Like, why is it even important? Why are we all here?
>
> If we can communicate that, our brand and our messaging will be so
> much more powerful. We'll attract people EMOTIONALLY. People who feel
> like they belong because they share our goals/values.
>
> Why is the sync protocol important to you? (Yes you, reading this
> email.) What's the VALUE? What motivates you to contribute to CouchDB
> by participating on this list? What does the sync protocol get you?
> What is it enabling for you?
>
> Open invitation to answer this...
>
This is a fantastic presentation, thanks for sharing! Without a doubt
the marketing for CouchDB needs to evolve into something better than what
we have today. For me, I see CouchDB as a tool that allows me to move,
share, and create data in ways that other databases can't. The fact that
there are databases like PouchDB that work so well with CouchDB, and PHP
endpoints that can move that same data into MySql is the real magic behind
CouchDB, and it's growing echo system. To me it's more than a specific
implementation like CouchDB, it's about connecting those data stores, so
that we can try to solve the tough problems we face everyday. Here are a
few mottos that resulted from a short brainstorming session I had, and
wanted to share them.
*CouchDB:*
- "A Database That Communicates"
- "Communicates"
- "Data Communicated"
- "Data Mobility"
- "Data On The Move"
- "Data Connected"
- "Connected Data"
- "Connecting Data"
- "No Limits"
- "Limitless"
- "Data On The Move"
- "Unconfined"
- "Data Unleashed"
Regards!
-- Nick Pavlica
>
> On 8 November 2014 06:39, Johs Ensby <jo...@b2w.com> wrote:
> > Joan,
> > “Liberate” has the right mixture of connotations and meanings for most
> of us, I guess, but related to CouchDB, no, it’s so grand that it won’t
> stick.
> > Imagine a car manufacturer calling their new model “Liberate” or
> “Liberation”. Or the creator of a new parfume. Or a a political campaign.
> > It would work, but the word is just to grand and important to most
> people to associate with a car, parfume, political candidate or a database.
> > This is reaching faaaar to high. You will just borrow a small piece of
> the words mental space in people’s heads and have to explain it again and
> again.
> >
> > I have seen presentations where “Relax” is used very effectively to
> explain CouchDB benefits.
> > The logo (which is brilliant, who created that??) says “Relax”.
> > This is the part of CouchDB communications that is working really,
> really well.
> >
> > It is almost impossible to find a one-word slogan, you need to make a
> phrase to give it a uniqueness. However CouchDB, with the logo + “Relax”
> has built a cool message in a stressful world of too many busy bodies
> trying to oversell theirs stuff.
> >
> > My advice is:
> > Call it a day and be happy that the chase for a new slogan verified that
> it is very hard to find something that works better for CouchDB then
> “Relax”.
> > Johs:)
> >
> >
> >> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
> >>
> >> What do others thing about using this word? "Liberate"? I think it has
> >> the right mixture of connotations and meanings
> >
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
>
Re: New motto?
Posted by Andy Wenk <an...@apache.org>.
WHY?
"I use CouchDB because my data are save due to the possibility to replicate
them in a multimaster way. I believe my data are safe. To receive my data I
just need an easy to use API which is based on the most used protocol world
wide. CouchDB believes that the most important thing for the user is safe
data which can be used every where at any time ...
The CouchDB community is welcoming, creative and respectful. Everyone can
take part and bring in his ideas. I am convinced that this makes CouchDB so
awesome."
My braindump when asking the why question.
Noah thanks for sharing this awesome ted talk ...
On Nov 9, 2014 3:11 PM, "Alexander Shorin" <kx...@gmail.com> wrote:
> It's all cool, but nothing original. Deviations of quite popular
> names/phrases causes an invalid associations while it should be
> opposite: when you hear/read the motto your first thought should be
> "yea, it's about CouchDB!", not a "yea, is it something about how to
> cook?" (:
> --
> ,,,^..^,,,
>
>
> On Sun, Nov 9, 2014 at 4:58 PM, Nick Pavlica <li...@gmail.com> wrote:
> > Sorry, "CouchDB - With Barriers" was supposed to be "CouchDB - Without
> > Barriers".
> >
> > On Sun Nov 09 2014 at 6:37:47 AM Nick Pavlica <li...@gmail.com> wrote:
> >
> >> All,
> >>
> >> When reading this portion of Johs message a particular phrase stuck out:
> >>
> >> " CouchDB break the sound barrier and reach the big audience."
> >>
> >> In my opinion, the idea that CouchDB "breaks barriers" evokes a positive
> >> emotion, and subtly describes some of the unique attributes CouchDB. A
> >> motto based around it may be worth exploring.
> >>
> >> Examples:
> >> CouchDB - Breaks Barriers
> >> CouchDB - Breaking Barriers
> >> CouchDB - With Barriers
> >> ---- Others -----
> >>
> >> Regards!
> >> -- Nick Pavlica
> >>
> >>
> >>
> >> On Sun Nov 09 2014 at 12:29:30 AM Johs Ensby <jo...@b2w.com> wrote:
> >>
> >>> Joan and Noah,
> >>> thanks for straightening out the “one word slogan” issue for me.
> >>>
> >>> And thanks for the video, it’s a great one!
> >>> Simon Sinek also makes a good introduction to Jeff Moore’s over 20 year
> >>> old book which is still the bible of hightech marketing.
> >>> http://en.wikipedia.org/wiki/Crossing_the_Chasm
> >>> That book BTW has a recipe for doing an elevator pitch that I have
> used a
> >>> lot.
> >>>
> >>> If the chase for the motto fails, I would recommend an attempt to make
> an
> >>> elevator pitch according to Moore’s recipe.
> >>>
> >>> I support very much the visionary “why” with an emotional rather than
> >>> rational appeal.
> >>> The message content and how it APPEALS to the target group is the clue.
> >>>
> >>> Defining the target group might help. There are many target groups that
> >>> don’t find the same things appealing.
> >>> Just imaging communicating to
> >>> the head of technology in a huge corporation
> >>> the teenage web developer that is on the brink of mastering html5 is
> >>> looking for an all-in-one platform
> >>> the mid-career IT professional trying to make some choices on what to
> >>> invest time in to secure an interesting job for the next 10 years
> >>> the entrepreneur that just got great support for a prototype and wants
> to
> >>> conquer the world, now that he/she has the funding for it
> >>>
> >>> I deliberately omitted the CouchDB enthusiasts, since they are onboard
> >>> anyway, their only concern is that CouchDB break the sound barrier and
> >>> reach the big audience.
> >>>
> >>> Should we try to define a “persona” that could represent the audience
> >>> that we need to get onboard the CouchDB movement to “cross the chasm”?
> >>> I would think that what is lacking is a steady stream of success cases
> >>> where the unique strength of easy replication is demonstrated.
> >>> Who are the people that would make CouchDB acceptable to the early
> >>> majority?
> >>>
> >>> Johs
> >>>
> >>> > On 08 Nov 2014, at 19:24, Joan Touzet <wo...@apache.org> wrote:
> >>> >
> >>> > Just to state that I'm not proposing "liberate" and that I don't
> >>> > have any solid proposals to provide. I think Johs responded to me
> >>> > when he meant to respond to Noah. :)
> >>> >
> >>> > I don't have any particularly strong feelings one way or another.
> >>> > I do feel a responsibility to provide references to historical and
> >>> > sociological context of terms we're considering, however, and will
> >>> > strive to fill in the gaps where I see them.
> >>> >
> >>> > -Joan
> >>> >
> >>> > ----- Original Message -----
> >>> > From: "Noah Slater" <ns...@apache.org>
> >>> > To: marketing@couchdb.apache.org
> >>> > Sent: Saturday, November 8, 2014 12:33:07 PM
> >>> > Subject: Re: New motto?
> >>> >
> >>> > I don't think we need a one word slogan. Not sure if anybody actually
> >>> > suggested that.
> >>> >
> >>> > I also don't think "Freedom" or "Liberty" should be the words we use.
> >>> > I very specifically thought that "liberate" was the word we ought to
> >>> > use because it describes what Couch lets you do. It lets you liberate
> >>> > your data. That can mean so many things, from being able to filter it
> >>> > and transform it, through to being able to move it between locations,
> >>> > and keep everything in sync.
> >>> >
> >>> > Note. I don't think our slogan should just be "Liberate". But that
> our
> >>> > slogan could be something like "CouchDB. Liberate your data." The key
> >>> > here is that we're describing what you'll be able to do with your
> data
> >>> > by using our sync protocol.
> >>> >
> >>> > Please watch this video on "Start With Why" by Simon Sinek:
> >>> >
> >>> > http://www.youtube.com/watch?v=sioZd3AxmnE
> >>> >
> >>> > It will help you understand why I think we have to reach higher than
> >>> > sync/replication. We need to communicate WHY we're building a sync
> >>> > protocol. Like, why is it even important? Why are we all here?
> >>> >
> >>> > If we can communicate that, our brand and our messaging will be so
> >>> > much more powerful. We'll attract people EMOTIONALLY. People who feel
> >>> > like they belong because they share our goals/values.
> >>> >
> >>> > Why is the sync protocol important to you? (Yes you, reading this
> >>> > email.) What's the VALUE? What motivates you to contribute to CouchDB
> >>> > by participating on this list? What does the sync protocol get you?
> >>> > What is it enabling for you?
> >>> >
> >>> > Open invitation to answer this...
> >>> >
> >>> > On 8 November 2014 06:39, Johs Ensby <jo...@b2w.com> wrote:
> >>> >> Joan,
> >>> >> “Liberate” has the right mixture of connotations and meanings for
> most
> >>> of us, I guess, but related to CouchDB, no, it’s so grand that it won’t
> >>> stick.
> >>> >> Imagine a car manufacturer calling their new model “Liberate” or
> >>> “Liberation”. Or the creator of a new parfume. Or a a political
> campaign.
> >>> >> It would work, but the word is just to grand and important to most
> >>> people to associate with a car, parfume, political candidate or a
> database.
> >>> >> This is reaching faaaar to high. You will just borrow a small piece
> of
> >>> the words mental space in people’s heads and have to explain it again
> and
> >>> again.
> >>> >>
> >>> >> I have seen presentations where “Relax” is used very effectively to
> >>> explain CouchDB benefits.
> >>> >> The logo (which is brilliant, who created that??) says “Relax”.
> >>> >> This is the part of CouchDB communications that is working really,
> >>> really well.
> >>> >>
> >>> >> It is almost impossible to find a one-word slogan, you need to make
> a
> >>> phrase to give it a uniqueness. However CouchDB, with the logo +
> “Relax”
> >>> has built a cool message in a stressful world of too many busy bodies
> >>> trying to oversell theirs stuff.
> >>> >>
> >>> >> My advice is:
> >>> >> Call it a day and be happy that the chase for a new slogan verified
> >>> that it is very hard to find something that works better for CouchDB
> then
> >>> “Relax”.
> >>> >> Johs:)
> >>> >>
> >>> >>
> >>> >>> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
> >>> >>>
> >>> >>> What do others thing about using this word? "Liberate"? I think it
> has
> >>> >>> the right mixture of connotations and meanings
> >>> >>
> >>> >
> >>> >
> >>> >
> >>> > --
> >>> > Noah Slater
> >>> > https://twitter.com/nslater
> >>>
> >>>
>
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
It's all cool, but nothing original. Deviations of quite popular
names/phrases causes an invalid associations while it should be
opposite: when you hear/read the motto your first thought should be
"yea, it's about CouchDB!", not a "yea, is it something about how to
cook?" (:
--
,,,^..^,,,
On Sun, Nov 9, 2014 at 4:58 PM, Nick Pavlica <li...@gmail.com> wrote:
> Sorry, "CouchDB - With Barriers" was supposed to be "CouchDB - Without
> Barriers".
>
> On Sun Nov 09 2014 at 6:37:47 AM Nick Pavlica <li...@gmail.com> wrote:
>
>> All,
>>
>> When reading this portion of Johs message a particular phrase stuck out:
>>
>> " CouchDB break the sound barrier and reach the big audience."
>>
>> In my opinion, the idea that CouchDB "breaks barriers" evokes a positive
>> emotion, and subtly describes some of the unique attributes CouchDB. A
>> motto based around it may be worth exploring.
>>
>> Examples:
>> CouchDB - Breaks Barriers
>> CouchDB - Breaking Barriers
>> CouchDB - With Barriers
>> ---- Others -----
>>
>> Regards!
>> -- Nick Pavlica
>>
>>
>>
>> On Sun Nov 09 2014 at 12:29:30 AM Johs Ensby <jo...@b2w.com> wrote:
>>
>>> Joan and Noah,
>>> thanks for straightening out the “one word slogan” issue for me.
>>>
>>> And thanks for the video, it’s a great one!
>>> Simon Sinek also makes a good introduction to Jeff Moore’s over 20 year
>>> old book which is still the bible of hightech marketing.
>>> http://en.wikipedia.org/wiki/Crossing_the_Chasm
>>> That book BTW has a recipe for doing an elevator pitch that I have used a
>>> lot.
>>>
>>> If the chase for the motto fails, I would recommend an attempt to make an
>>> elevator pitch according to Moore’s recipe.
>>>
>>> I support very much the visionary “why” with an emotional rather than
>>> rational appeal.
>>> The message content and how it APPEALS to the target group is the clue.
>>>
>>> Defining the target group might help. There are many target groups that
>>> don’t find the same things appealing.
>>> Just imaging communicating to
>>> the head of technology in a huge corporation
>>> the teenage web developer that is on the brink of mastering html5 is
>>> looking for an all-in-one platform
>>> the mid-career IT professional trying to make some choices on what to
>>> invest time in to secure an interesting job for the next 10 years
>>> the entrepreneur that just got great support for a prototype and wants to
>>> conquer the world, now that he/she has the funding for it
>>>
>>> I deliberately omitted the CouchDB enthusiasts, since they are onboard
>>> anyway, their only concern is that CouchDB break the sound barrier and
>>> reach the big audience.
>>>
>>> Should we try to define a “persona” that could represent the audience
>>> that we need to get onboard the CouchDB movement to “cross the chasm”?
>>> I would think that what is lacking is a steady stream of success cases
>>> where the unique strength of easy replication is demonstrated.
>>> Who are the people that would make CouchDB acceptable to the early
>>> majority?
>>>
>>> Johs
>>>
>>> > On 08 Nov 2014, at 19:24, Joan Touzet <wo...@apache.org> wrote:
>>> >
>>> > Just to state that I'm not proposing "liberate" and that I don't
>>> > have any solid proposals to provide. I think Johs responded to me
>>> > when he meant to respond to Noah. :)
>>> >
>>> > I don't have any particularly strong feelings one way or another.
>>> > I do feel a responsibility to provide references to historical and
>>> > sociological context of terms we're considering, however, and will
>>> > strive to fill in the gaps where I see them.
>>> >
>>> > -Joan
>>> >
>>> > ----- Original Message -----
>>> > From: "Noah Slater" <ns...@apache.org>
>>> > To: marketing@couchdb.apache.org
>>> > Sent: Saturday, November 8, 2014 12:33:07 PM
>>> > Subject: Re: New motto?
>>> >
>>> > I don't think we need a one word slogan. Not sure if anybody actually
>>> > suggested that.
>>> >
>>> > I also don't think "Freedom" or "Liberty" should be the words we use.
>>> > I very specifically thought that "liberate" was the word we ought to
>>> > use because it describes what Couch lets you do. It lets you liberate
>>> > your data. That can mean so many things, from being able to filter it
>>> > and transform it, through to being able to move it between locations,
>>> > and keep everything in sync.
>>> >
>>> > Note. I don't think our slogan should just be "Liberate". But that our
>>> > slogan could be something like "CouchDB. Liberate your data." The key
>>> > here is that we're describing what you'll be able to do with your data
>>> > by using our sync protocol.
>>> >
>>> > Please watch this video on "Start With Why" by Simon Sinek:
>>> >
>>> > http://www.youtube.com/watch?v=sioZd3AxmnE
>>> >
>>> > It will help you understand why I think we have to reach higher than
>>> > sync/replication. We need to communicate WHY we're building a sync
>>> > protocol. Like, why is it even important? Why are we all here?
>>> >
>>> > If we can communicate that, our brand and our messaging will be so
>>> > much more powerful. We'll attract people EMOTIONALLY. People who feel
>>> > like they belong because they share our goals/values.
>>> >
>>> > Why is the sync protocol important to you? (Yes you, reading this
>>> > email.) What's the VALUE? What motivates you to contribute to CouchDB
>>> > by participating on this list? What does the sync protocol get you?
>>> > What is it enabling for you?
>>> >
>>> > Open invitation to answer this...
>>> >
>>> > On 8 November 2014 06:39, Johs Ensby <jo...@b2w.com> wrote:
>>> >> Joan,
>>> >> “Liberate” has the right mixture of connotations and meanings for most
>>> of us, I guess, but related to CouchDB, no, it’s so grand that it won’t
>>> stick.
>>> >> Imagine a car manufacturer calling their new model “Liberate” or
>>> “Liberation”. Or the creator of a new parfume. Or a a political campaign.
>>> >> It would work, but the word is just to grand and important to most
>>> people to associate with a car, parfume, political candidate or a database.
>>> >> This is reaching faaaar to high. You will just borrow a small piece of
>>> the words mental space in people’s heads and have to explain it again and
>>> again.
>>> >>
>>> >> I have seen presentations where “Relax” is used very effectively to
>>> explain CouchDB benefits.
>>> >> The logo (which is brilliant, who created that??) says “Relax”.
>>> >> This is the part of CouchDB communications that is working really,
>>> really well.
>>> >>
>>> >> It is almost impossible to find a one-word slogan, you need to make a
>>> phrase to give it a uniqueness. However CouchDB, with the logo + “Relax”
>>> has built a cool message in a stressful world of too many busy bodies
>>> trying to oversell theirs stuff.
>>> >>
>>> >> My advice is:
>>> >> Call it a day and be happy that the chase for a new slogan verified
>>> that it is very hard to find something that works better for CouchDB then
>>> “Relax”.
>>> >> Johs:)
>>> >>
>>> >>
>>> >>> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
>>> >>>
>>> >>> What do others thing about using this word? "Liberate"? I think it has
>>> >>> the right mixture of connotations and meanings
>>> >>
>>> >
>>> >
>>> >
>>> > --
>>> > Noah Slater
>>> > https://twitter.com/nslater
>>>
>>>
Re: New motto?
Posted by Nick Pavlica <li...@gmail.com>.
Sorry, "CouchDB - With Barriers" was supposed to be "CouchDB - Without
Barriers".
On Sun Nov 09 2014 at 6:37:47 AM Nick Pavlica <li...@gmail.com> wrote:
> All,
>
> When reading this portion of Johs message a particular phrase stuck out:
>
> " CouchDB break the sound barrier and reach the big audience."
>
> In my opinion, the idea that CouchDB "breaks barriers" evokes a positive
> emotion, and subtly describes some of the unique attributes CouchDB. A
> motto based around it may be worth exploring.
>
> Examples:
> CouchDB - Breaks Barriers
> CouchDB - Breaking Barriers
> CouchDB - With Barriers
> ---- Others -----
>
> Regards!
> -- Nick Pavlica
>
>
>
> On Sun Nov 09 2014 at 12:29:30 AM Johs Ensby <jo...@b2w.com> wrote:
>
>> Joan and Noah,
>> thanks for straightening out the “one word slogan” issue for me.
>>
>> And thanks for the video, it’s a great one!
>> Simon Sinek also makes a good introduction to Jeff Moore’s over 20 year
>> old book which is still the bible of hightech marketing.
>> http://en.wikipedia.org/wiki/Crossing_the_Chasm
>> That book BTW has a recipe for doing an elevator pitch that I have used a
>> lot.
>>
>> If the chase for the motto fails, I would recommend an attempt to make an
>> elevator pitch according to Moore’s recipe.
>>
>> I support very much the visionary “why” with an emotional rather than
>> rational appeal.
>> The message content and how it APPEALS to the target group is the clue.
>>
>> Defining the target group might help. There are many target groups that
>> don’t find the same things appealing.
>> Just imaging communicating to
>> the head of technology in a huge corporation
>> the teenage web developer that is on the brink of mastering html5 is
>> looking for an all-in-one platform
>> the mid-career IT professional trying to make some choices on what to
>> invest time in to secure an interesting job for the next 10 years
>> the entrepreneur that just got great support for a prototype and wants to
>> conquer the world, now that he/she has the funding for it
>>
>> I deliberately omitted the CouchDB enthusiasts, since they are onboard
>> anyway, their only concern is that CouchDB break the sound barrier and
>> reach the big audience.
>>
>> Should we try to define a “persona” that could represent the audience
>> that we need to get onboard the CouchDB movement to “cross the chasm”?
>> I would think that what is lacking is a steady stream of success cases
>> where the unique strength of easy replication is demonstrated.
>> Who are the people that would make CouchDB acceptable to the early
>> majority?
>>
>> Johs
>>
>> > On 08 Nov 2014, at 19:24, Joan Touzet <wo...@apache.org> wrote:
>> >
>> > Just to state that I'm not proposing "liberate" and that I don't
>> > have any solid proposals to provide. I think Johs responded to me
>> > when he meant to respond to Noah. :)
>> >
>> > I don't have any particularly strong feelings one way or another.
>> > I do feel a responsibility to provide references to historical and
>> > sociological context of terms we're considering, however, and will
>> > strive to fill in the gaps where I see them.
>> >
>> > -Joan
>> >
>> > ----- Original Message -----
>> > From: "Noah Slater" <ns...@apache.org>
>> > To: marketing@couchdb.apache.org
>> > Sent: Saturday, November 8, 2014 12:33:07 PM
>> > Subject: Re: New motto?
>> >
>> > I don't think we need a one word slogan. Not sure if anybody actually
>> > suggested that.
>> >
>> > I also don't think "Freedom" or "Liberty" should be the words we use.
>> > I very specifically thought that "liberate" was the word we ought to
>> > use because it describes what Couch lets you do. It lets you liberate
>> > your data. That can mean so many things, from being able to filter it
>> > and transform it, through to being able to move it between locations,
>> > and keep everything in sync.
>> >
>> > Note. I don't think our slogan should just be "Liberate". But that our
>> > slogan could be something like "CouchDB. Liberate your data." The key
>> > here is that we're describing what you'll be able to do with your data
>> > by using our sync protocol.
>> >
>> > Please watch this video on "Start With Why" by Simon Sinek:
>> >
>> > http://www.youtube.com/watch?v=sioZd3AxmnE
>> >
>> > It will help you understand why I think we have to reach higher than
>> > sync/replication. We need to communicate WHY we're building a sync
>> > protocol. Like, why is it even important? Why are we all here?
>> >
>> > If we can communicate that, our brand and our messaging will be so
>> > much more powerful. We'll attract people EMOTIONALLY. People who feel
>> > like they belong because they share our goals/values.
>> >
>> > Why is the sync protocol important to you? (Yes you, reading this
>> > email.) What's the VALUE? What motivates you to contribute to CouchDB
>> > by participating on this list? What does the sync protocol get you?
>> > What is it enabling for you?
>> >
>> > Open invitation to answer this...
>> >
>> > On 8 November 2014 06:39, Johs Ensby <jo...@b2w.com> wrote:
>> >> Joan,
>> >> “Liberate” has the right mixture of connotations and meanings for most
>> of us, I guess, but related to CouchDB, no, it’s so grand that it won’t
>> stick.
>> >> Imagine a car manufacturer calling their new model “Liberate” or
>> “Liberation”. Or the creator of a new parfume. Or a a political campaign.
>> >> It would work, but the word is just to grand and important to most
>> people to associate with a car, parfume, political candidate or a database.
>> >> This is reaching faaaar to high. You will just borrow a small piece of
>> the words mental space in people’s heads and have to explain it again and
>> again.
>> >>
>> >> I have seen presentations where “Relax” is used very effectively to
>> explain CouchDB benefits.
>> >> The logo (which is brilliant, who created that??) says “Relax”.
>> >> This is the part of CouchDB communications that is working really,
>> really well.
>> >>
>> >> It is almost impossible to find a one-word slogan, you need to make a
>> phrase to give it a uniqueness. However CouchDB, with the logo + “Relax”
>> has built a cool message in a stressful world of too many busy bodies
>> trying to oversell theirs stuff.
>> >>
>> >> My advice is:
>> >> Call it a day and be happy that the chase for a new slogan verified
>> that it is very hard to find something that works better for CouchDB then
>> “Relax”.
>> >> Johs:)
>> >>
>> >>
>> >>> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
>> >>>
>> >>> What do others thing about using this word? "Liberate"? I think it has
>> >>> the right mixture of connotations and meanings
>> >>
>> >
>> >
>> >
>> > --
>> > Noah Slater
>> > https://twitter.com/nslater
>>
>>
Re: New motto?
Posted by Nick Pavlica <li...@gmail.com>.
All,
When reading this portion of Johs message a particular phrase stuck out:
" CouchDB break the sound barrier and reach the big audience."
In my opinion, the idea that CouchDB "breaks barriers" evokes a positive
emotion, and subtly describes some of the unique attributes CouchDB. A
motto based around it may be worth exploring.
Examples:
CouchDB - Breaks Barriers
CouchDB - Breaking Barriers
CouchDB - With Barriers
---- Others -----
Regards!
-- Nick Pavlica
On Sun Nov 09 2014 at 12:29:30 AM Johs Ensby <jo...@b2w.com> wrote:
> Joan and Noah,
> thanks for straightening out the “one word slogan” issue for me.
>
> And thanks for the video, it’s a great one!
> Simon Sinek also makes a good introduction to Jeff Moore’s over 20 year
> old book which is still the bible of hightech marketing.
> http://en.wikipedia.org/wiki/Crossing_the_Chasm
> That book BTW has a recipe for doing an elevator pitch that I have used a
> lot.
>
> If the chase for the motto fails, I would recommend an attempt to make an
> elevator pitch according to Moore’s recipe.
>
> I support very much the visionary “why” with an emotional rather than
> rational appeal.
> The message content and how it APPEALS to the target group is the clue.
>
> Defining the target group might help. There are many target groups that
> don’t find the same things appealing.
> Just imaging communicating to
> the head of technology in a huge corporation
> the teenage web developer that is on the brink of mastering html5 is
> looking for an all-in-one platform
> the mid-career IT professional trying to make some choices on what to
> invest time in to secure an interesting job for the next 10 years
> the entrepreneur that just got great support for a prototype and wants to
> conquer the world, now that he/she has the funding for it
>
> I deliberately omitted the CouchDB enthusiasts, since they are onboard
> anyway, their only concern is that CouchDB break the sound barrier and
> reach the big audience.
>
> Should we try to define a “persona” that could represent the audience that
> we need to get onboard the CouchDB movement to “cross the chasm”?
> I would think that what is lacking is a steady stream of success cases
> where the unique strength of easy replication is demonstrated.
> Who are the people that would make CouchDB acceptable to the early
> majority?
>
> Johs
>
> > On 08 Nov 2014, at 19:24, Joan Touzet <wo...@apache.org> wrote:
> >
> > Just to state that I'm not proposing "liberate" and that I don't
> > have any solid proposals to provide. I think Johs responded to me
> > when he meant to respond to Noah. :)
> >
> > I don't have any particularly strong feelings one way or another.
> > I do feel a responsibility to provide references to historical and
> > sociological context of terms we're considering, however, and will
> > strive to fill in the gaps where I see them.
> >
> > -Joan
> >
> > ----- Original Message -----
> > From: "Noah Slater" <ns...@apache.org>
> > To: marketing@couchdb.apache.org
> > Sent: Saturday, November 8, 2014 12:33:07 PM
> > Subject: Re: New motto?
> >
> > I don't think we need a one word slogan. Not sure if anybody actually
> > suggested that.
> >
> > I also don't think "Freedom" or "Liberty" should be the words we use.
> > I very specifically thought that "liberate" was the word we ought to
> > use because it describes what Couch lets you do. It lets you liberate
> > your data. That can mean so many things, from being able to filter it
> > and transform it, through to being able to move it between locations,
> > and keep everything in sync.
> >
> > Note. I don't think our slogan should just be "Liberate". But that our
> > slogan could be something like "CouchDB. Liberate your data." The key
> > here is that we're describing what you'll be able to do with your data
> > by using our sync protocol.
> >
> > Please watch this video on "Start With Why" by Simon Sinek:
> >
> > http://www.youtube.com/watch?v=sioZd3AxmnE
> >
> > It will help you understand why I think we have to reach higher than
> > sync/replication. We need to communicate WHY we're building a sync
> > protocol. Like, why is it even important? Why are we all here?
> >
> > If we can communicate that, our brand and our messaging will be so
> > much more powerful. We'll attract people EMOTIONALLY. People who feel
> > like they belong because they share our goals/values.
> >
> > Why is the sync protocol important to you? (Yes you, reading this
> > email.) What's the VALUE? What motivates you to contribute to CouchDB
> > by participating on this list? What does the sync protocol get you?
> > What is it enabling for you?
> >
> > Open invitation to answer this...
> >
> > On 8 November 2014 06:39, Johs Ensby <jo...@b2w.com> wrote:
> >> Joan,
> >> “Liberate” has the right mixture of connotations and meanings for most
> of us, I guess, but related to CouchDB, no, it’s so grand that it won’t
> stick.
> >> Imagine a car manufacturer calling their new model “Liberate” or
> “Liberation”. Or the creator of a new parfume. Or a a political campaign.
> >> It would work, but the word is just to grand and important to most
> people to associate with a car, parfume, political candidate or a database.
> >> This is reaching faaaar to high. You will just borrow a small piece of
> the words mental space in people’s heads and have to explain it again and
> again.
> >>
> >> I have seen presentations where “Relax” is used very effectively to
> explain CouchDB benefits.
> >> The logo (which is brilliant, who created that??) says “Relax”.
> >> This is the part of CouchDB communications that is working really,
> really well.
> >>
> >> It is almost impossible to find a one-word slogan, you need to make a
> phrase to give it a uniqueness. However CouchDB, with the logo + “Relax”
> has built a cool message in a stressful world of too many busy bodies
> trying to oversell theirs stuff.
> >>
> >> My advice is:
> >> Call it a day and be happy that the chase for a new slogan verified
> that it is very hard to find something that works better for CouchDB then
> “Relax”.
> >> Johs:)
> >>
> >>
> >>> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
> >>>
> >>> What do others thing about using this word? "Liberate"? I think it has
> >>> the right mixture of connotations and meanings
> >>
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
>
>
Re: New motto?
Posted by Johs Ensby <jo...@b2w.com>.
Joan and Noah,
thanks for straightening out the “one word slogan” issue for me.
And thanks for the video, it’s a great one!
Simon Sinek also makes a good introduction to Jeff Moore’s over 20 year old book which is still the bible of hightech marketing. http://en.wikipedia.org/wiki/Crossing_the_Chasm
That book BTW has a recipe for doing an elevator pitch that I have used a lot.
If the chase for the motto fails, I would recommend an attempt to make an elevator pitch according to Moore’s recipe.
I support very much the visionary “why” with an emotional rather than rational appeal.
The message content and how it APPEALS to the target group is the clue.
Defining the target group might help. There are many target groups that don’t find the same things appealing.
Just imaging communicating to
the head of technology in a huge corporation
the teenage web developer that is on the brink of mastering html5 is looking for an all-in-one platform
the mid-career IT professional trying to make some choices on what to invest time in to secure an interesting job for the next 10 years
the entrepreneur that just got great support for a prototype and wants to conquer the world, now that he/she has the funding for it
I deliberately omitted the CouchDB enthusiasts, since they are onboard anyway, their only concern is that CouchDB break the sound barrier and reach the big audience.
Should we try to define a “persona” that could represent the audience that we need to get onboard the CouchDB movement to “cross the chasm”?
I would think that what is lacking is a steady stream of success cases where the unique strength of easy replication is demonstrated.
Who are the people that would make CouchDB acceptable to the early majority?
Johs
> On 08 Nov 2014, at 19:24, Joan Touzet <wo...@apache.org> wrote:
>
> Just to state that I'm not proposing "liberate" and that I don't
> have any solid proposals to provide. I think Johs responded to me
> when he meant to respond to Noah. :)
>
> I don't have any particularly strong feelings one way or another.
> I do feel a responsibility to provide references to historical and
> sociological context of terms we're considering, however, and will
> strive to fill in the gaps where I see them.
>
> -Joan
>
> ----- Original Message -----
> From: "Noah Slater" <ns...@apache.org>
> To: marketing@couchdb.apache.org
> Sent: Saturday, November 8, 2014 12:33:07 PM
> Subject: Re: New motto?
>
> I don't think we need a one word slogan. Not sure if anybody actually
> suggested that.
>
> I also don't think "Freedom" or "Liberty" should be the words we use.
> I very specifically thought that "liberate" was the word we ought to
> use because it describes what Couch lets you do. It lets you liberate
> your data. That can mean so many things, from being able to filter it
> and transform it, through to being able to move it between locations,
> and keep everything in sync.
>
> Note. I don't think our slogan should just be "Liberate". But that our
> slogan could be something like "CouchDB. Liberate your data." The key
> here is that we're describing what you'll be able to do with your data
> by using our sync protocol.
>
> Please watch this video on "Start With Why" by Simon Sinek:
>
> http://www.youtube.com/watch?v=sioZd3AxmnE
>
> It will help you understand why I think we have to reach higher than
> sync/replication. We need to communicate WHY we're building a sync
> protocol. Like, why is it even important? Why are we all here?
>
> If we can communicate that, our brand and our messaging will be so
> much more powerful. We'll attract people EMOTIONALLY. People who feel
> like they belong because they share our goals/values.
>
> Why is the sync protocol important to you? (Yes you, reading this
> email.) What's the VALUE? What motivates you to contribute to CouchDB
> by participating on this list? What does the sync protocol get you?
> What is it enabling for you?
>
> Open invitation to answer this...
>
> On 8 November 2014 06:39, Johs Ensby <jo...@b2w.com> wrote:
>> Joan,
>> “Liberate” has the right mixture of connotations and meanings for most of us, I guess, but related to CouchDB, no, it’s so grand that it won’t stick.
>> Imagine a car manufacturer calling their new model “Liberate” or “Liberation”. Or the creator of a new parfume. Or a a political campaign.
>> It would work, but the word is just to grand and important to most people to associate with a car, parfume, political candidate or a database.
>> This is reaching faaaar to high. You will just borrow a small piece of the words mental space in people’s heads and have to explain it again and again.
>>
>> I have seen presentations where “Relax” is used very effectively to explain CouchDB benefits.
>> The logo (which is brilliant, who created that??) says “Relax”.
>> This is the part of CouchDB communications that is working really, really well.
>>
>> It is almost impossible to find a one-word slogan, you need to make a phrase to give it a uniqueness. However CouchDB, with the logo + “Relax” has built a cool message in a stressful world of too many busy bodies trying to oversell theirs stuff.
>>
>> My advice is:
>> Call it a day and be happy that the chase for a new slogan verified that it is very hard to find something that works better for CouchDB then “Relax”.
>> Johs:)
>>
>>
>>> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
>>>
>>> What do others thing about using this word? "Liberate"? I think it has
>>> the right mixture of connotations and meanings
>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
Re: New motto?
Posted by Joan Touzet <wo...@apache.org>.
Just to state that I'm not proposing "liberate" and that I don't
have any solid proposals to provide. I think Johs responded to me
when he meant to respond to Noah. :)
I don't have any particularly strong feelings one way or another.
I do feel a responsibility to provide references to historical and
sociological context of terms we're considering, however, and will
strive to fill in the gaps where I see them.
-Joan
----- Original Message -----
From: "Noah Slater" <ns...@apache.org>
To: marketing@couchdb.apache.org
Sent: Saturday, November 8, 2014 12:33:07 PM
Subject: Re: New motto?
I don't think we need a one word slogan. Not sure if anybody actually
suggested that.
I also don't think "Freedom" or "Liberty" should be the words we use.
I very specifically thought that "liberate" was the word we ought to
use because it describes what Couch lets you do. It lets you liberate
your data. That can mean so many things, from being able to filter it
and transform it, through to being able to move it between locations,
and keep everything in sync.
Note. I don't think our slogan should just be "Liberate". But that our
slogan could be something like "CouchDB. Liberate your data." The key
here is that we're describing what you'll be able to do with your data
by using our sync protocol.
Please watch this video on "Start With Why" by Simon Sinek:
http://www.youtube.com/watch?v=sioZd3AxmnE
It will help you understand why I think we have to reach higher than
sync/replication. We need to communicate WHY we're building a sync
protocol. Like, why is it even important? Why are we all here?
If we can communicate that, our brand and our messaging will be so
much more powerful. We'll attract people EMOTIONALLY. People who feel
like they belong because they share our goals/values.
Why is the sync protocol important to you? (Yes you, reading this
email.) What's the VALUE? What motivates you to contribute to CouchDB
by participating on this list? What does the sync protocol get you?
What is it enabling for you?
Open invitation to answer this...
On 8 November 2014 06:39, Johs Ensby <jo...@b2w.com> wrote:
> Joan,
> “Liberate” has the right mixture of connotations and meanings for most of us, I guess, but related to CouchDB, no, it’s so grand that it won’t stick.
> Imagine a car manufacturer calling their new model “Liberate” or “Liberation”. Or the creator of a new parfume. Or a a political campaign.
> It would work, but the word is just to grand and important to most people to associate with a car, parfume, political candidate or a database.
> This is reaching faaaar to high. You will just borrow a small piece of the words mental space in people’s heads and have to explain it again and again.
>
> I have seen presentations where “Relax” is used very effectively to explain CouchDB benefits.
> The logo (which is brilliant, who created that??) says “Relax”.
> This is the part of CouchDB communications that is working really, really well.
>
> It is almost impossible to find a one-word slogan, you need to make a phrase to give it a uniqueness. However CouchDB, with the logo + “Relax” has built a cool message in a stressful world of too many busy bodies trying to oversell theirs stuff.
>
> My advice is:
> Call it a day and be happy that the chase for a new slogan verified that it is very hard to find something that works better for CouchDB then “Relax”.
> Johs:)
>
>
>> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
>>
>> What do others thing about using this word? "Liberate"? I think it has
>> the right mixture of connotations and meanings
>
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Noah Slater <ns...@apache.org>.
I don't think we need a one word slogan. Not sure if anybody actually
suggested that.
I also don't think "Freedom" or "Liberty" should be the words we use.
I very specifically thought that "liberate" was the word we ought to
use because it describes what Couch lets you do. It lets you liberate
your data. That can mean so many things, from being able to filter it
and transform it, through to being able to move it between locations,
and keep everything in sync.
Note. I don't think our slogan should just be "Liberate". But that our
slogan could be something like "CouchDB. Liberate your data." The key
here is that we're describing what you'll be able to do with your data
by using our sync protocol.
Please watch this video on "Start With Why" by Simon Sinek:
http://www.youtube.com/watch?v=sioZd3AxmnE
It will help you understand why I think we have to reach higher than
sync/replication. We need to communicate WHY we're building a sync
protocol. Like, why is it even important? Why are we all here?
If we can communicate that, our brand and our messaging will be so
much more powerful. We'll attract people EMOTIONALLY. People who feel
like they belong because they share our goals/values.
Why is the sync protocol important to you? (Yes you, reading this
email.) What's the VALUE? What motivates you to contribute to CouchDB
by participating on this list? What does the sync protocol get you?
What is it enabling for you?
Open invitation to answer this...
On 8 November 2014 06:39, Johs Ensby <jo...@b2w.com> wrote:
> Joan,
> “Liberate” has the right mixture of connotations and meanings for most of us, I guess, but related to CouchDB, no, it’s so grand that it won’t stick.
> Imagine a car manufacturer calling their new model “Liberate” or “Liberation”. Or the creator of a new parfume. Or a a political campaign.
> It would work, but the word is just to grand and important to most people to associate with a car, parfume, political candidate or a database.
> This is reaching faaaar to high. You will just borrow a small piece of the words mental space in people’s heads and have to explain it again and again.
>
> I have seen presentations where “Relax” is used very effectively to explain CouchDB benefits.
> The logo (which is brilliant, who created that??) says “Relax”.
> This is the part of CouchDB communications that is working really, really well.
>
> It is almost impossible to find a one-word slogan, you need to make a phrase to give it a uniqueness. However CouchDB, with the logo + “Relax” has built a cool message in a stressful world of too many busy bodies trying to oversell theirs stuff.
>
> My advice is:
> Call it a day and be happy that the chase for a new slogan verified that it is very hard to find something that works better for CouchDB then “Relax”.
> Johs:)
>
>
>> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
>>
>> What do others thing about using this word? "Liberate"? I think it has
>> the right mixture of connotations and meanings
>
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Johs Ensby <jo...@b2w.com>.
Joan,
“Liberate” has the right mixture of connotations and meanings for most of us, I guess, but related to CouchDB, no, it’s so grand that it won’t stick.
Imagine a car manufacturer calling their new model “Liberate” or “Liberation”. Or the creator of a new parfume. Or a a political campaign.
It would work, but the word is just to grand and important to most people to associate with a car, parfume, political candidate or a database.
This is reaching faaaar to high. You will just borrow a small piece of the words mental space in people’s heads and have to explain it again and again.
I have seen presentations where “Relax” is used very effectively to explain CouchDB benefits.
The logo (which is brilliant, who created that??) says “Relax”.
This is the part of CouchDB communications that is working really, really well.
It is almost impossible to find a one-word slogan, you need to make a phrase to give it a uniqueness. However CouchDB, with the logo + “Relax” has built a cool message in a stressful world of too many busy bodies trying to oversell theirs stuff.
My advice is:
Call it a day and be happy that the chase for a new slogan verified that it is very hard to find something that works better for CouchDB then “Relax”.
Johs:)
> On 07 Nov 2014, at 16:56, Noah Slater <ns...@apache.org> wrote:
>
> What do others thing about using this word? "Liberate"? I think it has
> the right mixture of connotations and meanings
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
Well, Web is driven by HTTP and without HTTP CouchDB will be not
CouchDB. The communication protocol is the one of key feature, imho.
--
,,,^..^,,,
On Thu, Nov 20, 2014 at 6:44 PM, Andy Ellicott <ae...@us.ibm.com> wrote:
> I'd avoid tying the motto to a specific app architecture/type? It runs the
> risk of becoming stale IMHO.
> e.g., I think I read somewhere that mobile development has eclipsed (or
> soon will eclipse) web development.
>
>
>
> Andy Ellicott
> VP Marketing
> Cloudant.com, an IBM company
> 200 State Street
> Boston, MA 02109
> (m) +1 603 205 2804
>
>
>
>
> From: Alexander Shorin <kx...@gmail.com>
> To: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
> Date: 11/20/2014 10:31 AM
> Subject: Re: New motto?
>
>
>
> Database for Web.
>
> --
> ,,,^..^,,,
>
> On Thu, Nov 20, 2014 at 6:24 PM, Mike Broberg <mb...@us.ibm.com> wrote:
>
>> Just some ideas -- if only to kick this thread back up when people have
>> returned from Apachecon Europe :P
>>
>> - Data that moves
>> (from a short doc that Diana Thayer wrote:
>> http://docs.cloudant.com/guides/moving-clusters.html)
>> - Data, with all the right moves
>> - Set your data in motion
>> - The freedom to move
>> (a basic human right:
>> https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement)
>> - Data that moves. Data that's freed.
>> - Your data, wherever you need it
>>
>>
>> Maybe they're not inspiring enough, lol. Digging all y'all's ideas.
> --Mike
>> --
>> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 |
>> mbroberg@us.ibm.com | (617) 299-1409 Google Voice
>> --
>>
>> [image: Inactive hide details for Noah Slater ---11/07/2014 02:51:33
>> PM---Again: WHY are we all building this db with a sync protocol?]Noah
>> Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this
> db
>> with a sync protocol? What's the problem we're trying to solv
>>
>> From: Noah Slater <ns...@apache.org>
>> To: Noah Slater <ns...@apache.org>
>> Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
>> Date: 11/07/2014 02:51 PM
>> Subject: Re: New motto?
>> ------------------------------
>>
>>
>>
>> Again: WHY are we all building this db with a sync protocol? What's
>> the problem we're trying to solve? The answer to that is our marketing
>> pitch.
>>
>> On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
>> > Just to cover some old ground here: but I'd like to stay away from
>> > "replicate" or "sync" in our primary messaging.
>> >
>> > Remember:
>> >
>> > - Why? -- what's our purpose, our goal, our shared values?
>> > - How? -- replicate/sync
>> > - What? -- HTTP, JSON, MapReduce, Erlang
>> >
>> > Our slogan (which we could lead with on our website) should
>> > communicate that value. Which is why I'm reaching for something like,
>> > we want to liberate your data. How are we going to do that? By
>> > building the world's best data store with the world's best sync
>> > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
>> > etc.
>> >
>> > Do you see how the narrative could flow on the homepage? Imagine each
>> > stage as a visibly separate section.
>> >
>> >
>> >
>> > On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
>> >> All,
>> >> As with the logo, I fully agree that the motto needs to be changed.
> I
>> >> have never been a fan of the "relax" slogan, and have just tried to
>> ignore
>> >> it. As I think about it, I wounder if we really need a motto at all.
>> The
>> >> really hard thing when selecting a motto for something like CouchDB
> is
>> that
>> >> can mean something different to everyone. However, if there is one
>> >> strength that CouchDB has as a main differentiator from other
> databases
>> is
>> >> it's syncing/replication capabilities.
>> >>
>> >> Regards,
>> >> -- Nick Pavlica
>> >>
>> >>
>> >>
>> >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org>
> wrote:
>> >>
>> >>> FYI I recommend reading:
>> >>>
>> >>> https://en.wikipedia.org/wiki/Raised_fist
>> >>>
>> >>> for a history of the political implications of that logo.
>> >>>
>> >>> As to Alex's comment, I like the riff on the French national motto
>> >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
>> >>> Worth experimenting a bit more there.
>> >>>
>> >>> -Joan
>> >>>
>> >>> ----- Original Message -----
>> >>> From: "Alexander Shorin" <kx...@gmail.com>
>> >>> To: marketing@couchdb.apache.org
>> >>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <
>> sean@cloudant.com>
>> >>> Sent: Friday, November 7, 2014 11:50:11 AM
>> >>> Subject: Re: New motto?
>> >>>
>> >>> I think "Liberate" is good one for some Open Data project or toolset
>> >>> to work on it, but not for CouchDB which is a database in the first
>> >>> place. As for me, my first association with "liberate" was "libre ->
>> >>> libreoffice -> wtf", may be because this is rare word for me. If we
>> >>> want (do we?) to focus on replication / data sync everywhere feature
>> >>> then the one thing comes to my mind. If anyone still remember this
>> >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant
> to
>> >>> "liberate" word - "replicate". I think replicate more clear and
>> >>> explicitly defines the idea of "free to share your data, free to
> sync
>> >>> it with whatever they want".
>> >>>
>> >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
>> >>>
>> >>> --
>> >>> ,,,^..^,,,
>> >>>
>> >>>
>> >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org>
>> wrote:
>> >>> > Wow, yeah.
>> >>> >
>> >>> > What do others thing about using this word? "Liberate"? I think it
>> has
>> >>> > the right mixture of connotations and meanings
>> >>> >
>> >>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
>> >>> >> Worth mentioning that Google has the Data Liberation Front team.
>> >>> >>
>> >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>> >>> >>
>> >>> >> Interesting (and rather provocative!) logo there.
>> >>> >>
>> >>> >> -Joan
>> >>> >>
>> >>> >> ----- Original Message -----
>> >>> >> From: "Noah Slater" <ns...@apache.org>
>> >>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
>> >>> javier@candeira.com>
>> >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
>> >>> >> Subject: Re: New motto?
>> >>> >>
>> >>> >> So, I just mentioned on dev@, but one of the angles I was
> thinking
>> >>> about was:
>> >>> >>
>> >>> >> - Liberate your data
>> >>> >> - Free your data
>> >>> >>
>> >>> >> Perhaps with "The database that..." before either.
>> >>> >>
>> >>> >> I think this "liberate" idea taps intot the core of what I think
> our
>> >>> >> "why?" is. We all seem to have the shared goal of wanting to help
>> >>> >> people liberate their data, in terms of being able to move it
>> wherever
>> >>> >> they want, work on it how they want. Our sync/replication is
> really
>> >>> >> only the implementation ("how?") of that goal.
>> >>> >>
>> >>> >> "Liberate" as a word, and the associations that go with it, also
>> taps
>> >>> >> into a growing movement of indie developers who are trying to
> move
>> >>> >> away from closed data silos and corporate multinationals being in
>> >>> >> control of massive amounts of user data.
>> >>> >>
>> >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>> >>> >>
>> >>> >>
>> >>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com>
>> wrote:
>> >>> >>> Just brrainstorming, I think the "sync" is the biggest selling
>> point
>> >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
>> >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we
> don't
>> >>> >>> lose your data" in your slogan, that should be a given. You
> don't
>> >>> >>> advertise youghourt as "0% cyanide" either.
>> >>> >>>
>> >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
>> >>> >>> Lite/PouchDB leading the charge.
>> >>> >>>
>> >>> >>> So I would like to see a slogan along the lines that express the
>> >>> >>> concept of "A database that gets the web, mobile and sync" (not
> a
>> >>> >>> proposal, just a suggestionf or a message.
>> >>> >>>
>> >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox
> "A
>> >>> >>> Folder. On several computers. That syncs", we could say...
>> >>> >>>
>> >>> >>> "Your data, on the web and on your device, always in sync."
>> >>> >>>
>> >>> >>> Though that seems too specific, and getting a bit into Hoodie
>> >>> territory.
>> >>> >>>
>> >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm,
> it's
>> >>> >>> more than just sync.
>> >>> >>>
>> >>> >>> As I said above, this is just an idea dump, inspired by Noah's
>> great
>> >>> >>> reframing of the problem.
>> >>> >>>
>> >>> >>> J
>> >>> >>>
>> >>> >>>
>> >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org>
>> wrote:
>> >>> >>>> Thanks Noah!
>> >>> >>>>
>> >>> >>>> this is where we need to be heading.
>> >>> >>>>
>> >>> >>>> As related inspiration, see these storytelling rules by Pixar.
>> Not all
>> >>> >>>> apply to what we want to do, but pretend CouchDB is a character
>> and we
>> >>> >>>> want to tell its story: http://www.huffingtonpost.com/
>> >>> 2012/07/30/pixar-storytelling_n_1718854.html
>> >>> >>>>
>> >>> >>>> Best
>> >>> >>>> Jan
>> >>> >>>> --
>> >>> >>>>
>> >>> >>>>
>> >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org>
>> wrote:
>> >>> >>>>>
>> >>> >>>>> Okay, so a while ago we had this discussion about what
> CouchDB's
>> >>> "why"
>> >>> >>>>> was. i.e. What's our purpose.
>> >>> >>>>>
>> >>> >>>>> There are three questions we can answer, at various points in
> our
>> >>> >>>>> marketing material:
>> >>> >>>>>
>> >>> >>>>> Why? - What's our shared goal?
>> >>> >>>>> How? - How are we working towards it?
>> >>> >>>>> What? - What are the particulars of that approach.
>> >>> >>>>>
>> >>> >>>>> Most projects get this the wrong way round. In fact, we have
>> done. We
>> >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the
>> what.
>> >>> >>>>> It's not interesting.
>> >>> >>>>>
>> >>> >>>>> We've had suggestions to use the motto "The database that
>> >>> >>>>> replicates/syncs". That's better. But this is the how. We're
>> telling
>> >>> >>>>> you how we're working towards our shared goal. Still no
> explicit
>> >>> goal.
>> >>> >>>>>
>> >>> >>>>> Now. You look at Apple, and their motto was "think different".
>> It was
>> >>> >>>>> always about challenging the status quo and putting the user
>> first.
>> >>> >>>>> They just happened to be doing that by building a computer.
> (Now
>> a
>> >>> >>>>> phone, a watch, etc, etc...)
>> >>> >>>>>
>> >>> >>>>> The thing about stating your values up front is that you
> attract
>> >>> >>>>> people with the same values. They "believe" in you and what
>> you're
>> >>> >>>>> doing in a very emotional way.
>> >>> >>>>>
>> >>> >>>>> Compare this to Dell. You know anybody who's passionate about
>> Dell?
>> >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe.
>> But
>> >>> I'm
>> >>> >>>>> not gonna *feel* anything about it.
>> >>> >>>>>
>> >>> >>>>> So, let's talk about Couch.
>> >>> >>>>>
>> >>> >>>>> I think that our core value is giving people the power to do
> what
>> >>> they
>> >>> >>>>> want with their data. To keep it where ever they want. To move
> it
>> >>> >>>>> where ever they want. And for this to be as easy as possible.
>> >>> >>>>>
>> >>> >>>>> Here's a sample formulation
>> >>> >>>>>
>> >>> >>>>> "We want to put your data in your hands. We're gonna do that
> by
>> >>> >>>>> making it easy to move your anywhere you want. We just happen
> to
>> >>> >>>>> building a database."
>> >>> >>>>>
>> >>> >>>>> arkos has a great slogan: "Your data, your rules"
>> >>> >>>>>
>> >>> >>>>> This is where we need to be heading. This isn't about syncing.
>> This
>> >>> is
>> >>> >>>>> about giving people the power to move their data into and out
> of
>> >>> >>>>> whatever environment, platform, and device they want to.
>> >>> >>>>>
>> >>> >>>>> Data autonomy?
>> >>> >>>>>
>> >>> >>>>> Some other notes:
>> >>> >>>>>
>> >>> >>>>> Mikeal Rogers said to me that after working with Couch, he
>> started to
>> >>> >>>>> take it for granted that getting data back out of a database
>> should
>> >>> be
>> >>> >>>>> as easy as putting it in. (But apparently this isn't so) He
> said
>> this
>> >>> >>>>> was a unique feature of CouchDB.
>> >>> >>>>>
>> >>> >>>>> Tom Dale once said something about the need to share and
>> distribute
>> >>> >>>>> data. No silos. Host individual sites in your own server.
> Can't
>> >>> >>>>> remember the context, just have it in my notes.
>> >>> >>>>>
>> >>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
>> >>> >>>>>
>> >>> >>>>> http://indiewebcamp.com/POSSE
>> >>> >>>>>
>> >>> >>>>> And also dovetails with OfflineFirst, things like unhosted,
> and
>> the
>> >>> >>>>> growing movement of people who want local data ownership.
>> >>> >>>>>
>> >>> >>>>> Also think about the fact that CouchDB is more like Git than
>> >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>> >>> >>>>> workflows, syncing, etc. What is this about really? It's about
>> >>> >>>>> enabling decentralised data management. Ties into the same
>> concept.
>> >>> >>>>>
>> >>> >>>>> Access your data anywhere
>> >>> >>>>> Access your data offline
>> >>> >>>>> Decentralised data management
>> >>> >>>>> Puts you in control of your own data
>> >>> >>>>> Local data ownership
>> >>> >>>>> Grants you data autonomy
>> >>> >>>>> Your data, your rules
>> >>> >>>>> Puts your data back in your hands
>> >>> >>>>>
>> >>> >>>>> ^ Not slogans, just prompts.
>> >>> >>>>>
>> >>> >>>>> What's our why? If we find that, we'll have our slogan.
>> >>> >>>>>
>> >>> >>>>>
>> >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com>
>> wrote:
>> >>> >>>>>> I think I read something recently that there's more mobile
> than
>> web
>> >>> app development happening these days, so "web" might end up sounding
>> >>> outdated.
>> >>> >>>>>>
>> >>> >>>>>> Random input:
>> >>> >>>>>> "Synchronicity" is a word we're using to differentiate
>> >>> couchdb-style dbs from others. Feel free to reuse or take
> inspiration
>> from
>> >>> that...or not :)
>> >>> >>>>>>
>> >>> >>>>>> Andy
>> >>> >>>>>>
>> >>> >>>>>> Sent from my iPhone
>> >>> >>>>>>
>> >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <
>> kxepal@gmail.com>
>> >>> wrote:
>> >>> >>>>>>>
>> >>> >>>>>>> Will repeat myself on IRC:
>> >>> >>>>>>>
>> >>> >>>>>>> "A database for the web" isn't good one since PouchDB is
>> eventually
>> >>> >>>>>>> more "database for the web" than CouchDB now.
>> >>> >>>>>>> We need something more fresh, unique and collision safe as
>> like as
>> >>> >>>>>>> "Time to relax!" was - it's hard to associate any other
>> database
>> >>> with
>> >>> >>>>>>> the same motto.
>> >>> >>>>>>> --
>> >>> >>>>>>> ,,,^..^,,,
>> >>> >>>>>>>
>> >>> >>>>>>>
>> >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet
> <jo...@lrtw.org>
>> >>> wrote:
>> >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>> >>> >>>>>>>> right time to consider a new motto, replacing "Time to
> relax."
>> >>> >>>>>>>>
>> >>> >>>>>>>> PouchDB is "The database that syncs."
>> >>> >>>>>>>>
>> >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the
> web"
>> >>> >>>>>>>> is the most prominent motto, bigger than "Relax."
>> >>> >>>>>>>>
>> >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to
> present
>> >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of
> a
>> >>> >>>>>>>> new motto there, even if we don't have a new logo (or
>> consensus
>> >>> >>>>>>>> on one) by that time.
>> >>> >>>>>>>>
>> >>> >>>>>>>> Thoughts, suggestions, comments?
>> >>> >>>>>>>>
>> >>> >>>>>>>> -Joan
>> >>> >>>>>
>> >>> >>>>>
>> >>> >>>>>
>> >>> >>>>> --
>> >>> >>>>> Noah Slater
>> >>> >>>>> https://twitter.com/nslater
>> >>> >>>>
>> >>> >>
>> >>> >>
>> >>> >>
>> >>> >> --
>> >>> >> Noah Slater
>> >>> >> https://twitter.com/nslater
>> >>> >
>> >>> >
>> >>> >
>> >>> > --
>> >>> > Noah Slater
>> >>> > https://twitter.com/nslater
>> >>>
>> >
>> >
>> >
>> > --
>> > Noah Slater
>> > https://twitter.com/nslater
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>>
>>
>>
>
Re: New motto?
Posted by Andy Ellicott <ae...@us.ibm.com>.
I'd avoid tying the motto to a specific app architecture/type? It runs the
risk of becoming stale IMHO.
e.g., I think I read somewhere that mobile development has eclipsed (or
soon will eclipse) web development.
Andy Ellicott
VP Marketing
Cloudant.com, an IBM company
200 State Street
Boston, MA 02109
(m) +1 603 205 2804
From: Alexander Shorin <kx...@gmail.com>
To: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
Date: 11/20/2014 10:31 AM
Subject: Re: New motto?
Database for Web.
--
,,,^..^,,,
On Thu, Nov 20, 2014 at 6:24 PM, Mike Broberg <mb...@us.ibm.com> wrote:
> Just some ideas -- if only to kick this thread back up when people have
> returned from Apachecon Europe :P
>
> - Data that moves
> (from a short doc that Diana Thayer wrote:
> http://docs.cloudant.com/guides/moving-clusters.html)
> - Data, with all the right moves
> - Set your data in motion
> - The freedom to move
> (a basic human right:
> https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement)
> - Data that moves. Data that's freed.
> - Your data, wherever you need it
>
>
> Maybe they're not inspiring enough, lol. Digging all y'all's ideas.
--Mike
> --
> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 |
> mbroberg@us.ibm.com | (617) 299-1409 Google Voice
> --
>
> [image: Inactive hide details for Noah Slater ---11/07/2014 02:51:33
> PM---Again: WHY are we all building this db with a sync protocol?]Noah
> Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this
db
> with a sync protocol? What's the problem we're trying to solv
>
> From: Noah Slater <ns...@apache.org>
> To: Noah Slater <ns...@apache.org>
> Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
> Date: 11/07/2014 02:51 PM
> Subject: Re: New motto?
> ------------------------------
>
>
>
> Again: WHY are we all building this db with a sync protocol? What's
> the problem we're trying to solve? The answer to that is our marketing
> pitch.
>
> On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> > Just to cover some old ground here: but I'd like to stay away from
> > "replicate" or "sync" in our primary messaging.
> >
> > Remember:
> >
> > - Why? -- what's our purpose, our goal, our shared values?
> > - How? -- replicate/sync
> > - What? -- HTTP, JSON, MapReduce, Erlang
> >
> > Our slogan (which we could lead with on our website) should
> > communicate that value. Which is why I'm reaching for something like,
> > we want to liberate your data. How are we going to do that? By
> > building the world's best data store with the world's best sync
> > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> > etc.
> >
> > Do you see how the narrative could flow on the homepage? Imagine each
> > stage as a visibly separate section.
> >
> >
> >
> > On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
> >> All,
> >> As with the logo, I fully agree that the motto needs to be changed.
I
> >> have never been a fan of the "relax" slogan, and have just tried to
> ignore
> >> it. As I think about it, I wounder if we really need a motto at all.
> The
> >> really hard thing when selecting a motto for something like CouchDB
is
> that
> >> can mean something different to everyone. However, if there is one
> >> strength that CouchDB has as a main differentiator from other
databases
> is
> >> it's syncing/replication capabilities.
> >>
> >> Regards,
> >> -- Nick Pavlica
> >>
> >>
> >>
> >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org>
wrote:
> >>
> >>> FYI I recommend reading:
> >>>
> >>> https://en.wikipedia.org/wiki/Raised_fist
> >>>
> >>> for a history of the political implications of that logo.
> >>>
> >>> As to Alex's comment, I like the riff on the French national motto
> >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
> >>> Worth experimenting a bit more there.
> >>>
> >>> -Joan
> >>>
> >>> ----- Original Message -----
> >>> From: "Alexander Shorin" <kx...@gmail.com>
> >>> To: marketing@couchdb.apache.org
> >>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <
> sean@cloudant.com>
> >>> Sent: Friday, November 7, 2014 11:50:11 AM
> >>> Subject: Re: New motto?
> >>>
> >>> I think "Liberate" is good one for some Open Data project or toolset
> >>> to work on it, but not for CouchDB which is a database in the first
> >>> place. As for me, my first association with "liberate" was "libre ->
> >>> libreoffice -> wtf", may be because this is rare word for me. If we
> >>> want (do we?) to focus on replication / data sync everywhere feature
> >>> then the one thing comes to my mind. If anyone still remember this
> >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant
to
> >>> "liberate" word - "replicate". I think replicate more clear and
> >>> explicitly defines the idea of "free to share your data, free to
sync
> >>> it with whatever they want".
> >>>
> >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
> >>>
> >>> --
> >>> ,,,^..^,,,
> >>>
> >>>
> >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org>
> wrote:
> >>> > Wow, yeah.
> >>> >
> >>> > What do others thing about using this word? "Liberate"? I think it
> has
> >>> > the right mixture of connotations and meanings
> >>> >
> >>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> >>> >> Worth mentioning that Google has the Data Liberation Front team.
> >>> >>
> >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
> >>> >>
> >>> >> Interesting (and rather provocative!) logo there.
> >>> >>
> >>> >> -Joan
> >>> >>
> >>> >> ----- Original Message -----
> >>> >> From: "Noah Slater" <ns...@apache.org>
> >>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
> >>> javier@candeira.com>
> >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
> >>> >> Subject: Re: New motto?
> >>> >>
> >>> >> So, I just mentioned on dev@, but one of the angles I was
thinking
> >>> about was:
> >>> >>
> >>> >> - Liberate your data
> >>> >> - Free your data
> >>> >>
> >>> >> Perhaps with "The database that..." before either.
> >>> >>
> >>> >> I think this "liberate" idea taps intot the core of what I think
our
> >>> >> "why?" is. We all seem to have the shared goal of wanting to help
> >>> >> people liberate their data, in terms of being able to move it
> wherever
> >>> >> they want, work on it how they want. Our sync/replication is
really
> >>> >> only the implementation ("how?") of that goal.
> >>> >>
> >>> >> "Liberate" as a word, and the associations that go with it, also
> taps
> >>> >> into a growing movement of indie developers who are trying to
move
> >>> >> away from closed data silos and corporate multinationals being in
> >>> >> control of massive amounts of user data.
> >>> >>
> >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
> >>> >>
> >>> >>
> >>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com>
> wrote:
> >>> >>> Just brrainstorming, I think the "sync" is the biggest selling
> point
> >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
> >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we
don't
> >>> >>> lose your data" in your slogan, that should be a given. You
don't
> >>> >>> advertise youghourt as "0% cyanide" either.
> >>> >>>
> >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
> >>> >>> Lite/PouchDB leading the charge.
> >>> >>>
> >>> >>> So I would like to see a slogan along the lines that express the
> >>> >>> concept of "A database that gets the web, mobile and sync" (not
a
> >>> >>> proposal, just a suggestionf or a message.
> >>> >>>
> >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox
"A
> >>> >>> Folder. On several computers. That syncs", we could say...
> >>> >>>
> >>> >>> "Your data, on the web and on your device, always in sync."
> >>> >>>
> >>> >>> Though that seems too specific, and getting a bit into Hoodie
> >>> territory.
> >>> >>>
> >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm,
it's
> >>> >>> more than just sync.
> >>> >>>
> >>> >>> As I said above, this is just an idea dump, inspired by Noah's
> great
> >>> >>> reframing of the problem.
> >>> >>>
> >>> >>> J
> >>> >>>
> >>> >>>
> >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org>
> wrote:
> >>> >>>> Thanks Noah!
> >>> >>>>
> >>> >>>> this is where we need to be heading.
> >>> >>>>
> >>> >>>> As related inspiration, see these storytelling rules by Pixar.
> Not all
> >>> >>>> apply to what we want to do, but pretend CouchDB is a character
> and we
> >>> >>>> want to tell its story: http://www.huffingtonpost.com/
> >>> 2012/07/30/pixar-storytelling_n_1718854.html
> >>> >>>>
> >>> >>>> Best
> >>> >>>> Jan
> >>> >>>> --
> >>> >>>>
> >>> >>>>
> >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org>
> wrote:
> >>> >>>>>
> >>> >>>>> Okay, so a while ago we had this discussion about what
CouchDB's
> >>> "why"
> >>> >>>>> was. i.e. What's our purpose.
> >>> >>>>>
> >>> >>>>> There are three questions we can answer, at various points in
our
> >>> >>>>> marketing material:
> >>> >>>>>
> >>> >>>>> Why? - What's our shared goal?
> >>> >>>>> How? - How are we working towards it?
> >>> >>>>> What? - What are the particulars of that approach.
> >>> >>>>>
> >>> >>>>> Most projects get this the wrong way round. In fact, we have
> done. We
> >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the
> what.
> >>> >>>>> It's not interesting.
> >>> >>>>>
> >>> >>>>> We've had suggestions to use the motto "The database that
> >>> >>>>> replicates/syncs". That's better. But this is the how. We're
> telling
> >>> >>>>> you how we're working towards our shared goal. Still no
explicit
> >>> goal.
> >>> >>>>>
> >>> >>>>> Now. You look at Apple, and their motto was "think different".
> It was
> >>> >>>>> always about challenging the status quo and putting the user
> first.
> >>> >>>>> They just happened to be doing that by building a computer.
(Now
> a
> >>> >>>>> phone, a watch, etc, etc...)
> >>> >>>>>
> >>> >>>>> The thing about stating your values up front is that you
attract
> >>> >>>>> people with the same values. They "believe" in you and what
> you're
> >>> >>>>> doing in a very emotional way.
> >>> >>>>>
> >>> >>>>> Compare this to Dell. You know anybody who's passionate about
> Dell?
> >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe.
> But
> >>> I'm
> >>> >>>>> not gonna *feel* anything about it.
> >>> >>>>>
> >>> >>>>> So, let's talk about Couch.
> >>> >>>>>
> >>> >>>>> I think that our core value is giving people the power to do
what
> >>> they
> >>> >>>>> want with their data. To keep it where ever they want. To move
it
> >>> >>>>> where ever they want. And for this to be as easy as possible.
> >>> >>>>>
> >>> >>>>> Here's a sample formulation
> >>> >>>>>
> >>> >>>>> "We want to put your data in your hands. We're gonna do that
by
> >>> >>>>> making it easy to move your anywhere you want. We just happen
to
> >>> >>>>> building a database."
> >>> >>>>>
> >>> >>>>> arkos has a great slogan: "Your data, your rules"
> >>> >>>>>
> >>> >>>>> This is where we need to be heading. This isn't about syncing.
> This
> >>> is
> >>> >>>>> about giving people the power to move their data into and out
of
> >>> >>>>> whatever environment, platform, and device they want to.
> >>> >>>>>
> >>> >>>>> Data autonomy?
> >>> >>>>>
> >>> >>>>> Some other notes:
> >>> >>>>>
> >>> >>>>> Mikeal Rogers said to me that after working with Couch, he
> started to
> >>> >>>>> take it for granted that getting data back out of a database
> should
> >>> be
> >>> >>>>> as easy as putting it in. (But apparently this isn't so) He
said
> this
> >>> >>>>> was a unique feature of CouchDB.
> >>> >>>>>
> >>> >>>>> Tom Dale once said something about the need to share and
> distribute
> >>> >>>>> data. No silos. Host individual sites in your own server.
Can't
> >>> >>>>> remember the context, just have it in my notes.
> >>> >>>>>
> >>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
> >>> >>>>>
> >>> >>>>> http://indiewebcamp.com/POSSE
> >>> >>>>>
> >>> >>>>> And also dovetails with OfflineFirst, things like unhosted,
and
> the
> >>> >>>>> growing movement of people who want local data ownership.
> >>> >>>>>
> >>> >>>>> Also think about the fact that CouchDB is more like Git than
> >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> >>> >>>>> workflows, syncing, etc. What is this about really? It's about
> >>> >>>>> enabling decentralised data management. Ties into the same
> concept.
> >>> >>>>>
> >>> >>>>> Access your data anywhere
> >>> >>>>> Access your data offline
> >>> >>>>> Decentralised data management
> >>> >>>>> Puts you in control of your own data
> >>> >>>>> Local data ownership
> >>> >>>>> Grants you data autonomy
> >>> >>>>> Your data, your rules
> >>> >>>>> Puts your data back in your hands
> >>> >>>>>
> >>> >>>>> ^ Not slogans, just prompts.
> >>> >>>>>
> >>> >>>>> What's our why? If we find that, we'll have our slogan.
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com>
> wrote:
> >>> >>>>>> I think I read something recently that there's more mobile
than
> web
> >>> app development happening these days, so "web" might end up sounding
> >>> outdated.
> >>> >>>>>>
> >>> >>>>>> Random input:
> >>> >>>>>> "Synchronicity" is a word we're using to differentiate
> >>> couchdb-style dbs from others. Feel free to reuse or take
inspiration
> from
> >>> that...or not :)
> >>> >>>>>>
> >>> >>>>>> Andy
> >>> >>>>>>
> >>> >>>>>> Sent from my iPhone
> >>> >>>>>>
> >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <
> kxepal@gmail.com>
> >>> wrote:
> >>> >>>>>>>
> >>> >>>>>>> Will repeat myself on IRC:
> >>> >>>>>>>
> >>> >>>>>>> "A database for the web" isn't good one since PouchDB is
> eventually
> >>> >>>>>>> more "database for the web" than CouchDB now.
> >>> >>>>>>> We need something more fresh, unique and collision safe as
> like as
> >>> >>>>>>> "Time to relax!" was - it's hard to associate any other
> database
> >>> with
> >>> >>>>>>> the same motto.
> >>> >>>>>>> --
> >>> >>>>>>> ,,,^..^,,,
> >>> >>>>>>>
> >>> >>>>>>>
> >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet
<jo...@lrtw.org>
> >>> wrote:
> >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
> >>> >>>>>>>> right time to consider a new motto, replacing "Time to
relax."
> >>> >>>>>>>>
> >>> >>>>>>>> PouchDB is "The database that syncs."
> >>> >>>>>>>>
> >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the
web"
> >>> >>>>>>>> is the most prominent motto, bigger than "Relax."
> >>> >>>>>>>>
> >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to
present
> >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of
a
> >>> >>>>>>>> new motto there, even if we don't have a new logo (or
> consensus
> >>> >>>>>>>> on one) by that time.
> >>> >>>>>>>>
> >>> >>>>>>>> Thoughts, suggestions, comments?
> >>> >>>>>>>>
> >>> >>>>>>>> -Joan
> >>> >>>>>
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> --
> >>> >>>>> Noah Slater
> >>> >>>>> https://twitter.com/nslater
> >>> >>>>
> >>> >>
> >>> >>
> >>> >>
> >>> >> --
> >>> >> Noah Slater
> >>> >> https://twitter.com/nslater
> >>> >
> >>> >
> >>> >
> >>> > --
> >>> > Noah Slater
> >>> > https://twitter.com/nslater
> >>>
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
>
>
>
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
Database for Web.
--
,,,^..^,,,
On Thu, Nov 20, 2014 at 6:24 PM, Mike Broberg <mb...@us.ibm.com> wrote:
> Just some ideas -- if only to kick this thread back up when people have
> returned from Apachecon Europe :P
>
> - Data that moves
> (from a short doc that Diana Thayer wrote:
> http://docs.cloudant.com/guides/moving-clusters.html)
> - Data, with all the right moves
> - Set your data in motion
> - The freedom to move
> (a basic human right:
> https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement)
> - Data that moves. Data that's freed.
> - Your data, wherever you need it
>
>
> Maybe they're not inspiring enough, lol. Digging all y'all's ideas. --Mike
> --
> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 |
> mbroberg@us.ibm.com | (617) 299-1409 Google Voice
> --
>
> [image: Inactive hide details for Noah Slater ---11/07/2014 02:51:33
> PM---Again: WHY are we all building this db with a sync protocol?]Noah
> Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this db
> with a sync protocol? What's the problem we're trying to solv
>
> From: Noah Slater <ns...@apache.org>
> To: Noah Slater <ns...@apache.org>
> Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
> Date: 11/07/2014 02:51 PM
> Subject: Re: New motto?
> ------------------------------
>
>
>
> Again: WHY are we all building this db with a sync protocol? What's
> the problem we're trying to solve? The answer to that is our marketing
> pitch.
>
> On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> > Just to cover some old ground here: but I'd like to stay away from
> > "replicate" or "sync" in our primary messaging.
> >
> > Remember:
> >
> > - Why? -- what's our purpose, our goal, our shared values?
> > - How? -- replicate/sync
> > - What? -- HTTP, JSON, MapReduce, Erlang
> >
> > Our slogan (which we could lead with on our website) should
> > communicate that value. Which is why I'm reaching for something like,
> > we want to liberate your data. How are we going to do that? By
> > building the world's best data store with the world's best sync
> > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> > etc.
> >
> > Do you see how the narrative could flow on the homepage? Imagine each
> > stage as a visibly separate section.
> >
> >
> >
> > On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
> >> All,
> >> As with the logo, I fully agree that the motto needs to be changed. I
> >> have never been a fan of the "relax" slogan, and have just tried to
> ignore
> >> it. As I think about it, I wounder if we really need a motto at all.
> The
> >> really hard thing when selecting a motto for something like CouchDB is
> that
> >> can mean something different to everyone. However, if there is one
> >> strength that CouchDB has as a main differentiator from other databases
> is
> >> it's syncing/replication capabilities.
> >>
> >> Regards,
> >> -- Nick Pavlica
> >>
> >>
> >>
> >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
> >>
> >>> FYI I recommend reading:
> >>>
> >>> https://en.wikipedia.org/wiki/Raised_fist
> >>>
> >>> for a history of the political implications of that logo.
> >>>
> >>> As to Alex's comment, I like the riff on the French national motto
> >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
> >>> Worth experimenting a bit more there.
> >>>
> >>> -Joan
> >>>
> >>> ----- Original Message -----
> >>> From: "Alexander Shorin" <kx...@gmail.com>
> >>> To: marketing@couchdb.apache.org
> >>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <
> sean@cloudant.com>
> >>> Sent: Friday, November 7, 2014 11:50:11 AM
> >>> Subject: Re: New motto?
> >>>
> >>> I think "Liberate" is good one for some Open Data project or toolset
> >>> to work on it, but not for CouchDB which is a database in the first
> >>> place. As for me, my first association with "liberate" was "libre ->
> >>> libreoffice -> wtf", may be because this is rare word for me. If we
> >>> want (do we?) to focus on replication / data sync everywhere feature
> >>> then the one thing comes to my mind. If anyone still remember this
> >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
> >>> "liberate" word - "replicate". I think replicate more clear and
> >>> explicitly defines the idea of "free to share your data, free to sync
> >>> it with whatever they want".
> >>>
> >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
> >>>
> >>> --
> >>> ,,,^..^,,,
> >>>
> >>>
> >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org>
> wrote:
> >>> > Wow, yeah.
> >>> >
> >>> > What do others thing about using this word? "Liberate"? I think it
> has
> >>> > the right mixture of connotations and meanings
> >>> >
> >>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> >>> >> Worth mentioning that Google has the Data Liberation Front team.
> >>> >>
> >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
> >>> >>
> >>> >> Interesting (and rather provocative!) logo there.
> >>> >>
> >>> >> -Joan
> >>> >>
> >>> >> ----- Original Message -----
> >>> >> From: "Noah Slater" <ns...@apache.org>
> >>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
> >>> javier@candeira.com>
> >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
> >>> >> Subject: Re: New motto?
> >>> >>
> >>> >> So, I just mentioned on dev@, but one of the angles I was thinking
> >>> about was:
> >>> >>
> >>> >> - Liberate your data
> >>> >> - Free your data
> >>> >>
> >>> >> Perhaps with "The database that..." before either.
> >>> >>
> >>> >> I think this "liberate" idea taps intot the core of what I think our
> >>> >> "why?" is. We all seem to have the shared goal of wanting to help
> >>> >> people liberate their data, in terms of being able to move it
> wherever
> >>> >> they want, work on it how they want. Our sync/replication is really
> >>> >> only the implementation ("how?") of that goal.
> >>> >>
> >>> >> "Liberate" as a word, and the associations that go with it, also
> taps
> >>> >> into a growing movement of indie developers who are trying to move
> >>> >> away from closed data silos and corporate multinationals being in
> >>> >> control of massive amounts of user data.
> >>> >>
> >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
> >>> >>
> >>> >>
> >>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com>
> wrote:
> >>> >>> Just brrainstorming, I think the "sync" is the biggest selling
> point
> >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
> >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't
> >>> >>> lose your data" in your slogan, that should be a given. You don't
> >>> >>> advertise youghourt as "0% cyanide" either.
> >>> >>>
> >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
> >>> >>> Lite/PouchDB leading the charge.
> >>> >>>
> >>> >>> So I would like to see a slogan along the lines that express the
> >>> >>> concept of "A database that gets the web, mobile and sync" (not a
> >>> >>> proposal, just a suggestionf or a message.
> >>> >>>
> >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
> >>> >>> Folder. On several computers. That syncs", we could say...
> >>> >>>
> >>> >>> "Your data, on the web and on your device, always in sync."
> >>> >>>
> >>> >>> Though that seems too specific, and getting a bit into Hoodie
> >>> territory.
> >>> >>>
> >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
> >>> >>> more than just sync.
> >>> >>>
> >>> >>> As I said above, this is just an idea dump, inspired by Noah's
> great
> >>> >>> reframing of the problem.
> >>> >>>
> >>> >>> J
> >>> >>>
> >>> >>>
> >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org>
> wrote:
> >>> >>>> Thanks Noah!
> >>> >>>>
> >>> >>>> this is where we need to be heading.
> >>> >>>>
> >>> >>>> As related inspiration, see these storytelling rules by Pixar.
> Not all
> >>> >>>> apply to what we want to do, but pretend CouchDB is a character
> and we
> >>> >>>> want to tell its story: http://www.huffingtonpost.com/
> >>> 2012/07/30/pixar-storytelling_n_1718854.html
> >>> >>>>
> >>> >>>> Best
> >>> >>>> Jan
> >>> >>>> --
> >>> >>>>
> >>> >>>>
> >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org>
> wrote:
> >>> >>>>>
> >>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
> >>> "why"
> >>> >>>>> was. i.e. What's our purpose.
> >>> >>>>>
> >>> >>>>> There are three questions we can answer, at various points in our
> >>> >>>>> marketing material:
> >>> >>>>>
> >>> >>>>> Why? - What's our shared goal?
> >>> >>>>> How? - How are we working towards it?
> >>> >>>>> What? - What are the particulars of that approach.
> >>> >>>>>
> >>> >>>>> Most projects get this the wrong way round. In fact, we have
> done. We
> >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the
> what.
> >>> >>>>> It's not interesting.
> >>> >>>>>
> >>> >>>>> We've had suggestions to use the motto "The database that
> >>> >>>>> replicates/syncs". That's better. But this is the how. We're
> telling
> >>> >>>>> you how we're working towards our shared goal. Still no explicit
> >>> goal.
> >>> >>>>>
> >>> >>>>> Now. You look at Apple, and their motto was "think different".
> It was
> >>> >>>>> always about challenging the status quo and putting the user
> first.
> >>> >>>>> They just happened to be doing that by building a computer. (Now
> a
> >>> >>>>> phone, a watch, etc, etc...)
> >>> >>>>>
> >>> >>>>> The thing about stating your values up front is that you attract
> >>> >>>>> people with the same values. They "believe" in you and what
> you're
> >>> >>>>> doing in a very emotional way.
> >>> >>>>>
> >>> >>>>> Compare this to Dell. You know anybody who's passionate about
> Dell?
> >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe.
> But
> >>> I'm
> >>> >>>>> not gonna *feel* anything about it.
> >>> >>>>>
> >>> >>>>> So, let's talk about Couch.
> >>> >>>>>
> >>> >>>>> I think that our core value is giving people the power to do what
> >>> they
> >>> >>>>> want with their data. To keep it where ever they want. To move it
> >>> >>>>> where ever they want. And for this to be as easy as possible.
> >>> >>>>>
> >>> >>>>> Here's a sample formulation
> >>> >>>>>
> >>> >>>>> "We want to put your data in your hands. We're gonna do that by
> >>> >>>>> making it easy to move your anywhere you want. We just happen to
> >>> >>>>> building a database."
> >>> >>>>>
> >>> >>>>> arkos has a great slogan: "Your data, your rules"
> >>> >>>>>
> >>> >>>>> This is where we need to be heading. This isn't about syncing.
> This
> >>> is
> >>> >>>>> about giving people the power to move their data into and out of
> >>> >>>>> whatever environment, platform, and device they want to.
> >>> >>>>>
> >>> >>>>> Data autonomy?
> >>> >>>>>
> >>> >>>>> Some other notes:
> >>> >>>>>
> >>> >>>>> Mikeal Rogers said to me that after working with Couch, he
> started to
> >>> >>>>> take it for granted that getting data back out of a database
> should
> >>> be
> >>> >>>>> as easy as putting it in. (But apparently this isn't so) He said
> this
> >>> >>>>> was a unique feature of CouchDB.
> >>> >>>>>
> >>> >>>>> Tom Dale once said something about the need to share and
> distribute
> >>> >>>>> data. No silos. Host individual sites in your own server. Can't
> >>> >>>>> remember the context, just have it in my notes.
> >>> >>>>>
> >>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
> >>> >>>>>
> >>> >>>>> http://indiewebcamp.com/POSSE
> >>> >>>>>
> >>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and
> the
> >>> >>>>> growing movement of people who want local data ownership.
> >>> >>>>>
> >>> >>>>> Also think about the fact that CouchDB is more like Git than
> >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> >>> >>>>> workflows, syncing, etc. What is this about really? It's about
> >>> >>>>> enabling decentralised data management. Ties into the same
> concept.
> >>> >>>>>
> >>> >>>>> Access your data anywhere
> >>> >>>>> Access your data offline
> >>> >>>>> Decentralised data management
> >>> >>>>> Puts you in control of your own data
> >>> >>>>> Local data ownership
> >>> >>>>> Grants you data autonomy
> >>> >>>>> Your data, your rules
> >>> >>>>> Puts your data back in your hands
> >>> >>>>>
> >>> >>>>> ^ Not slogans, just prompts.
> >>> >>>>>
> >>> >>>>> What's our why? If we find that, we'll have our slogan.
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com>
> wrote:
> >>> >>>>>> I think I read something recently that there's more mobile than
> web
> >>> app development happening these days, so "web" might end up sounding
> >>> outdated.
> >>> >>>>>>
> >>> >>>>>> Random input:
> >>> >>>>>> "Synchronicity" is a word we're using to differentiate
> >>> couchdb-style dbs from others. Feel free to reuse or take inspiration
> from
> >>> that...or not :)
> >>> >>>>>>
> >>> >>>>>> Andy
> >>> >>>>>>
> >>> >>>>>> Sent from my iPhone
> >>> >>>>>>
> >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <
> kxepal@gmail.com>
> >>> wrote:
> >>> >>>>>>>
> >>> >>>>>>> Will repeat myself on IRC:
> >>> >>>>>>>
> >>> >>>>>>> "A database for the web" isn't good one since PouchDB is
> eventually
> >>> >>>>>>> more "database for the web" than CouchDB now.
> >>> >>>>>>> We need something more fresh, unique and collision safe as
> like as
> >>> >>>>>>> "Time to relax!" was - it's hard to associate any other
> database
> >>> with
> >>> >>>>>>> the same motto.
> >>> >>>>>>> --
> >>> >>>>>>> ,,,^..^,,,
> >>> >>>>>>>
> >>> >>>>>>>
> >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
> >>> wrote:
> >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
> >>> >>>>>>>> right time to consider a new motto, replacing "Time to relax."
> >>> >>>>>>>>
> >>> >>>>>>>> PouchDB is "The database that syncs."
> >>> >>>>>>>>
> >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
> >>> >>>>>>>> is the most prominent motto, bigger than "Relax."
> >>> >>>>>>>>
> >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
> >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
> >>> >>>>>>>> new motto there, even if we don't have a new logo (or
> consensus
> >>> >>>>>>>> on one) by that time.
> >>> >>>>>>>>
> >>> >>>>>>>> Thoughts, suggestions, comments?
> >>> >>>>>>>>
> >>> >>>>>>>> -Joan
> >>> >>>>>
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> --
> >>> >>>>> Noah Slater
> >>> >>>>> https://twitter.com/nslater
> >>> >>>>
> >>> >>
> >>> >>
> >>> >>
> >>> >> --
> >>> >> Noah Slater
> >>> >> https://twitter.com/nslater
> >>> >
> >>> >
> >>> >
> >>> > --
> >>> > Noah Slater
> >>> > https://twitter.com/nslater
> >>>
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
>
>
>
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
On Mon, Dec 1, 2014 at 8:33 PM, Noah Slater <ns...@apache.org> wrote:
> Alexander, BTW: I do not think it's an issue to have a slogan that
> someone else has used. Unless these people are also building database
> software, I don't think it's an issue (much like trademark law).
Hope that to be true unless we'll have to open this thread again(:
However, it doesn't limits us by database software sphere since with
our slogan we put our replication feature in forward which pushes us
into data sync world from which some slogans are from.
But again, if there is no issue with, that's fine - I just wanted to
raise this question to make sure.
P.S. But it's a pity that our slogan wouldn't be unique...
--
,,,^..^,,,
Re: New motto?
Posted by Johs Ensby <jo...@b2w.com>.
Talking about precision, Noah…
Data where you need it.
with the logo that says “relax” is to me a complete solution.
If it is de-cluttered and separated, it is solid.
Please have a look at these brands
http://www.bestglobalbrands.com/2014/ranking/ <http://www.bestglobalbrands.com/2014/ranking/>
Are there any slogans or mother company names here?
Did they become simpler or more complicated over the years?
I have tried to sum up my position here:
https://app.box.com/s/xpkbqafyq3fewr9ksqzi <https://app.box.com/s/xpkbqafyq3fewr9ksqzi>
We need to keep these entities apart:
logo
slogan
information
when it comes to design.
It’s not about the sofa, it is the person that is relaxing.
Johs
> On 02 Dec 2014, at 17:58, Noah Slater <ns...@apache.org> wrote:
>
> Yup. The emotional appeal is important. That's the driving force
> behind trying to find our "Why?" We're trying to find that vision that
> we all share that will resonate with people. I think that "Data
> wherever you need it" hits it. I wouldn't like to muddy the precision
> of that with "Relax" at the end of it.
>
> On 2 December 2014 at 06:36, Johs Ensby <jo...@b2w.com> wrote:
>> Keeping “relax” with the new slogan would both make it unique and build on the established brand value.
>>
>> Data where you need it. Relax.
>>
>> It’s another way of saying
>> Data where you need it. Cool.
>>
>> “Relax” is the emotional appeal, while the first part is the “rational appeal”.
>> In marketing and brand building the emotional appeal is often more important and the rational appeal is used to, exactly, rationalise your “gut feel” choice.
>> Why is this so important in B2B/professional/hi-tech marketing?
>> Choosing a platform involved a massive amount of reasoning and evaluations, there is never a perfect answer, but as pros & cons pile up most people develop a gut feel for their choice.
>> To capture this gut feel in an “emotional appeal” is important to a brand, it gives you a hook into the right side of the brain.
>>
>> Johs
>>
>>
>>> On 01 Dec 2014, at 19:36, Jan Lehnardt <ja...@apache.org> wrote:
>>>
>>> I agree that this is a really strong position now. :)
>>>
>>> Good job everyone!
>>>
>>> Best
>>> Jan
>>> --
>>>
>>>> On 01 Dec 2014, at 18:33 , Noah Slater <ns...@apache.org> wrote:
>>>>
>>>> "Data where you need it." -- This is good as a single sentence.
>>>>
>>>> "Data. Wherever you need it." -- I think I prefer a period here...
>>>>
>>>> So my understanding is that:
>>>>
>>>> WHY -- Getting your data where ever you need it (mobile, geolocations,
>>>> cloud, etc)
>>>>
>>>> HOW -- Sync protocol (with CouchDB as the reference implementation)
>>>>
>>>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc.
>>>>
>>>> Is it just me, or is this looking really strong now?
>>>>
>>>> Alexander, BTW: I do not think it's an issue to have a slogan that
>>>> someone else has used. Unless these people are also building database
>>>> software, I don't think it's an issue (much like trademark law).
>>>>
>>>> On 21 November 2014 at 16:13, Johs Ensby <jo...@b2w.com> wrote:
>>>>> Heartwarming to see an advocate for the “Relax” (word and logo) attractive, differentiating and cool
>>>>> How about..
>>>>>
>>>>> Data where you need it. Relax.
>>>>>
>>>>> Johs
>>>>>
>>>>>> On 21 Nov 2014, at 16:01, Benjamin Young <by...@bigbluehat.com> wrote:
>>>>>>
>>>>>> Weighing in a bit late here, but here's some thoughts out of reading the thread and various suggestions:
>>>>>>
>>>>>> Relax with your data.
>>>>>> Your data's here. Relax.
>>>>>> Relax. Your data is here.
>>>>>> Data where you are.
>>>>>> Cuddle with your data. ;)
>>>>>> Data delivered.
>>>>>> Marxist Data Management. ;)
>>>>>> Relax. It's data time!
>>>>>>
>>>>>> k...that's probably too many. :-P
>>>>>>
>>>>>> One short comment on the logo. In it's current form, it's very inviting. Many of the alternatives put forward (over the years) make it feel corporate, distant, or generic. My CouchDB shirt (which is aging badly) still gets compliments--from all kinds of people!
>>>>>>
>>>>>> There's something very promising about any product that might make one feel that relaxed, confident, happy, "chilling"--especially in a space (data management) where it's usually all stress, corrupted backups, latency, lag, and rejected writes and data loss.
>>>>>>
>>>>>> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy goombas!
>>>>>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
>>>>>>
>>>>>> :)
>>>>>>
>>>>>> Keep up the greatness, all,
>>>>>> Benjamin
>>>>>>
>>>>>>> -----Original Message-----
>>>>>>> From: Andy Wenk [mailto:andywenk@apache.org]
>>>>>>> Sent: Friday, November 21, 2014 7:26 AM
>>>>>>> To: marketing@couchdb.apache.org
>>>>>>> Subject: Re: New motto?
>>>>>>>
>>>>>>> I like most in order:
>>>>>>>
>>>>>>> "Data where you need it."
>>>>>>>
>>>>>>> "Data wherever you need it."
>>>>>>>
>>>>>>> "Data everywhere”
>>>>>>>
>>>>>>> I love the word "need" in the slogan because it transports reliability. Not only
>>>>>>> everywhere but where I need the data. The proposed version of Jan (and
>>>>>>> Noah) with "wherever" is a bit stronger than only "where" but when you
>>>>>>> speak the sentence (at least for me) the version with "where" rolls more, or
>>>>>>> is more concise.
>>>>>>>
>>>>>>> Nick - thanks for the good overview. I highly appreciate you work.
>>>>>>>
>>>>>>> * The approach in R3 to change the position of the man is good, but it will not
>>>>>>> end the discussions unfortunately,
>>>>>>>
>>>>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super super
>>>>>>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>>>>>>> music hat :D
>>>>>>>
>>>>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>>>>>>>
>>>>>>> * R6 is the one I like most even though I don't know if it is better than we
>>>>>>> have today. It is modern, abstract and forces attention. Even though, the red
>>>>>>> halt circle is very massive still ....
>>>>>>>
>>>>>>> All the best and Cheers
>>>>>>>
>>>>>>> Andy
>>>>>>>
>>>>>>> On 21 November 2014 06:38, Johs Ensby <jo...@b2w.com> wrote:
>>>>>>>
>>>>>>>> All,
>>>>>>>>
>>>>>>>> - "Data where you need it”
>>>>>>>> or
>>>>>>>> - “Live data where you need it"
>>>>>>>>
>>>>>>>> to try an squeeze in the VALUE of the replication feature.
>>>>>>>> We would then cover
>>>>>>>> - the product category “data”
>>>>>>>> - the main feature “where” (mobility across platforms, devices and
>>>>>>>> scale)
>>>>>>>> - the differentiator “live"
>>>>>>>>
>>>>>>>> Looking at the candidates:
>>>>>>>> - "Data where you need it"
>>>>>>>> - "Data wherever you need it"
>>>>>>>> - "Data everywhere”
>>>>>>>>
>>>>>>>> I would argue that
>>>>>>>> “wherever" is a stronger, but longer version of “where”, “where”
>>>>>>>> sounds to me more precise, and you certainly don’t need data
>>>>>>>> “everywhere”, the “need” is important, it is what moves us from
>>>>>>>> “everywhere” to “where”, the specific places
>>>>>>>>
>>>>>>>> The question remains who “you” are
>>>>>>>> I guess we are marketing the technology to developers, so the
>>>>>>>> developer (be it a system or biz developer) is the “you”.
>>>>>>>> The “you” has a challenge: providing data where she/he needs it — and
>>>>>>>> that is what CouchDB is the solution to.
>>>>>>>>
>>>>>>>> Nick,
>>>>>>>> following my many negative responses to your logo proposals:
>>>>>>>> I find R6 a fresh direction that could be an evolution of the current
>>>>>>>> logo without just diminishing or cluttering it
>>>>>>>> - it keeps a symbol that could be a couch, but in a new form
>>>>>>>> - it retains the simplicity, and the red C could become the icon alone
>>>>>>>>
>>>>>>>> - Johs
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
>>>>>>>>>
>>>>>>>>> All,
>>>>>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>>>>>>> and the surrounding community quite effectively. I would like to
>>>>>>>>> add a
>>>>>>>> couple
>>>>>>>>> of options that are a little more succinct to the mix.
>>>>>>>>>
>>>>>>>>> - "Data where you need it"
>>>>>>>>> - "Data Everywhere"
>>>>>>>>>
>>>>>>>>> I have created a sample board with some of the updated logos that
>>>>>>>>> I've
>>>>>>>> been
>>>>>>>>> working on that use these potential mottos.
>>>>>>>>>
>>>>>>>>>
>>>>>>>>
>>>>>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>>>>>>> f?d
>>>>>>>> l=0
>>>>>>>>
>>>>>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>>>>>>> df?
>>>>>>>> dl=0
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> I hope this helps cement some of the ideas that have been presented
>>>>>>>>> thus far.
>>>>>>>>>
>>>>>>>>> Regards!
>>>>>>>>> -- Nick Pavlica
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org
>>>>>>> <mailto:
>>>>>>>> wohali@apache.org>> wrote:
>>>>>>>>>
>>>>>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>>>>>>> +the
>>>>>>>>>> comma.
>>>>>>>>>>
>>>>>>>>>> ----- Original Message -----
>>>>>>>>>> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
>>>>>>>>>> To: marketing@couchdb.apache.org
>>>>>>>>>> <ma...@couchdb.apache.org>
>>>>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>>>>>>> Subject: Re: New motto?
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com
>>>>>>> <mailto:
>>>>>>>> mbroberg@us.ibm.com>> wrote:
>>>>>>>>>>>
>>>>>>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>>>>>>> have
>>>>>>>>>> returned from Apachecon Europe :P
>>>>>>>>>>> - Data that moves
>>>>>>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>>>>>>> http://docs.cloudant.com/ <
>>>>>>>> http://docs.cloudant.com/>
>>>>>>>>>> guides/moving-clusters.html)
>>>>>>>>>>> - Data, with all the right moves
>>>>>>>>>>> - Set your data in motion
>>>>>>>>>>> - The freedom to move
>>>>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>>>>>>> https://en.wikipedia.org/wiki/>
>>>>>>>>>> Human_rights#Freedom_of_movement)
>>>>>>>>>>> - Data that moves. Data that's freed.
>>>>>>>>>>> - Your data, wherever you need it
>>>>>>>>>>
>>>>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>>>>>>> with
>>>>>>>>>>
>>>>>>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>>>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>>>>>>> convoluted and totally memorable.
>>>>>>>>>>
>>>>>>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>>>>>>
>>>>>>>>>> CouchDB
>>>>>>>>>> Data wherever you need it.
>>>>>>>>>>
>>>>>>>>>> Best
>>>>>>>>>> Jan
>>>>>>>>>> --
>>>>>>>>
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Andy Wenk
>>>>>>> Hamburg - Germany
>>>>>>> RockIt!
>>>>>>>
>>>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>>>>>
>>>>>>> https://people.apache.org/keys/committer/andywenk.asc
>>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> Noah Slater
>>>> https://twitter.com/nslater
>>>
>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
Re: New motto?
Posted by Noah Slater <ns...@apache.org>.
Yup. The emotional appeal is important. That's the driving force
behind trying to find our "Why?" We're trying to find that vision that
we all share that will resonate with people. I think that "Data
wherever you need it" hits it. I wouldn't like to muddy the precision
of that with "Relax" at the end of it.
On 2 December 2014 at 06:36, Johs Ensby <jo...@b2w.com> wrote:
> Keeping “relax” with the new slogan would both make it unique and build on the established brand value.
>
> Data where you need it. Relax.
>
> It’s another way of saying
> Data where you need it. Cool.
>
> “Relax” is the emotional appeal, while the first part is the “rational appeal”.
> In marketing and brand building the emotional appeal is often more important and the rational appeal is used to, exactly, rationalise your “gut feel” choice.
> Why is this so important in B2B/professional/hi-tech marketing?
> Choosing a platform involved a massive amount of reasoning and evaluations, there is never a perfect answer, but as pros & cons pile up most people develop a gut feel for their choice.
> To capture this gut feel in an “emotional appeal” is important to a brand, it gives you a hook into the right side of the brain.
>
> Johs
>
>
>> On 01 Dec 2014, at 19:36, Jan Lehnardt <ja...@apache.org> wrote:
>>
>> I agree that this is a really strong position now. :)
>>
>> Good job everyone!
>>
>> Best
>> Jan
>> --
>>
>>> On 01 Dec 2014, at 18:33 , Noah Slater <ns...@apache.org> wrote:
>>>
>>> "Data where you need it." -- This is good as a single sentence.
>>>
>>> "Data. Wherever you need it." -- I think I prefer a period here...
>>>
>>> So my understanding is that:
>>>
>>> WHY -- Getting your data where ever you need it (mobile, geolocations,
>>> cloud, etc)
>>>
>>> HOW -- Sync protocol (with CouchDB as the reference implementation)
>>>
>>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc.
>>>
>>> Is it just me, or is this looking really strong now?
>>>
>>> Alexander, BTW: I do not think it's an issue to have a slogan that
>>> someone else has used. Unless these people are also building database
>>> software, I don't think it's an issue (much like trademark law).
>>>
>>> On 21 November 2014 at 16:13, Johs Ensby <jo...@b2w.com> wrote:
>>>> Heartwarming to see an advocate for the “Relax” (word and logo) attractive, differentiating and cool
>>>> How about..
>>>>
>>>> Data where you need it. Relax.
>>>>
>>>> Johs
>>>>
>>>>> On 21 Nov 2014, at 16:01, Benjamin Young <by...@bigbluehat.com> wrote:
>>>>>
>>>>> Weighing in a bit late here, but here's some thoughts out of reading the thread and various suggestions:
>>>>>
>>>>> Relax with your data.
>>>>> Your data's here. Relax.
>>>>> Relax. Your data is here.
>>>>> Data where you are.
>>>>> Cuddle with your data. ;)
>>>>> Data delivered.
>>>>> Marxist Data Management. ;)
>>>>> Relax. It's data time!
>>>>>
>>>>> k...that's probably too many. :-P
>>>>>
>>>>> One short comment on the logo. In it's current form, it's very inviting. Many of the alternatives put forward (over the years) make it feel corporate, distant, or generic. My CouchDB shirt (which is aging badly) still gets compliments--from all kinds of people!
>>>>>
>>>>> There's something very promising about any product that might make one feel that relaxed, confident, happy, "chilling"--especially in a space (data management) where it's usually all stress, corrupted backups, latency, lag, and rejected writes and data loss.
>>>>>
>>>>> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy goombas!
>>>>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
>>>>>
>>>>> :)
>>>>>
>>>>> Keep up the greatness, all,
>>>>> Benjamin
>>>>>
>>>>>> -----Original Message-----
>>>>>> From: Andy Wenk [mailto:andywenk@apache.org]
>>>>>> Sent: Friday, November 21, 2014 7:26 AM
>>>>>> To: marketing@couchdb.apache.org
>>>>>> Subject: Re: New motto?
>>>>>>
>>>>>> I like most in order:
>>>>>>
>>>>>> "Data where you need it."
>>>>>>
>>>>>> "Data wherever you need it."
>>>>>>
>>>>>> "Data everywhere”
>>>>>>
>>>>>> I love the word "need" in the slogan because it transports reliability. Not only
>>>>>> everywhere but where I need the data. The proposed version of Jan (and
>>>>>> Noah) with "wherever" is a bit stronger than only "where" but when you
>>>>>> speak the sentence (at least for me) the version with "where" rolls more, or
>>>>>> is more concise.
>>>>>>
>>>>>> Nick - thanks for the good overview. I highly appreciate you work.
>>>>>>
>>>>>> * The approach in R3 to change the position of the man is good, but it will not
>>>>>> end the discussions unfortunately,
>>>>>>
>>>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super super
>>>>>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>>>>>> music hat :D
>>>>>>
>>>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>>>>>>
>>>>>> * R6 is the one I like most even though I don't know if it is better than we
>>>>>> have today. It is modern, abstract and forces attention. Even though, the red
>>>>>> halt circle is very massive still ....
>>>>>>
>>>>>> All the best and Cheers
>>>>>>
>>>>>> Andy
>>>>>>
>>>>>> On 21 November 2014 06:38, Johs Ensby <jo...@b2w.com> wrote:
>>>>>>
>>>>>>> All,
>>>>>>>
>>>>>>> - "Data where you need it”
>>>>>>> or
>>>>>>> - “Live data where you need it"
>>>>>>>
>>>>>>> to try an squeeze in the VALUE of the replication feature.
>>>>>>> We would then cover
>>>>>>> - the product category “data”
>>>>>>> - the main feature “where” (mobility across platforms, devices and
>>>>>>> scale)
>>>>>>> - the differentiator “live"
>>>>>>>
>>>>>>> Looking at the candidates:
>>>>>>> - "Data where you need it"
>>>>>>> - "Data wherever you need it"
>>>>>>> - "Data everywhere”
>>>>>>>
>>>>>>> I would argue that
>>>>>>> “wherever" is a stronger, but longer version of “where”, “where”
>>>>>>> sounds to me more precise, and you certainly don’t need data
>>>>>>> “everywhere”, the “need” is important, it is what moves us from
>>>>>>> “everywhere” to “where”, the specific places
>>>>>>>
>>>>>>> The question remains who “you” are
>>>>>>> I guess we are marketing the technology to developers, so the
>>>>>>> developer (be it a system or biz developer) is the “you”.
>>>>>>> The “you” has a challenge: providing data where she/he needs it — and
>>>>>>> that is what CouchDB is the solution to.
>>>>>>>
>>>>>>> Nick,
>>>>>>> following my many negative responses to your logo proposals:
>>>>>>> I find R6 a fresh direction that could be an evolution of the current
>>>>>>> logo without just diminishing or cluttering it
>>>>>>> - it keeps a symbol that could be a couch, but in a new form
>>>>>>> - it retains the simplicity, and the red C could become the icon alone
>>>>>>>
>>>>>>> - Johs
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
>>>>>>>>
>>>>>>>> All,
>>>>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>>>>>> and the surrounding community quite effectively. I would like to
>>>>>>>> add a
>>>>>>> couple
>>>>>>>> of options that are a little more succinct to the mix.
>>>>>>>>
>>>>>>>> - "Data where you need it"
>>>>>>>> - "Data Everywhere"
>>>>>>>>
>>>>>>>> I have created a sample board with some of the updated logos that
>>>>>>>> I've
>>>>>>> been
>>>>>>>> working on that use these potential mottos.
>>>>>>>>
>>>>>>>>
>>>>>>>
>>>>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>>>>>> f?d
>>>>>>> l=0
>>>>>>>
>>>>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>>>>>> df?
>>>>>>> dl=0
>>>>>>>>
>>>>>>>>
>>>>>>>> I hope this helps cement some of the ideas that have been presented
>>>>>>>> thus far.
>>>>>>>>
>>>>>>>> Regards!
>>>>>>>> -- Nick Pavlica
>>>>>>>>
>>>>>>>>
>>>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org
>>>>>> <mailto:
>>>>>>> wohali@apache.org>> wrote:
>>>>>>>>
>>>>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>>>>>> +the
>>>>>>>>> comma.
>>>>>>>>>
>>>>>>>>> ----- Original Message -----
>>>>>>>>> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
>>>>>>>>> To: marketing@couchdb.apache.org
>>>>>>>>> <ma...@couchdb.apache.org>
>>>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>>>>>> Subject: Re: New motto?
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com
>>>>>> <mailto:
>>>>>>> mbroberg@us.ibm.com>> wrote:
>>>>>>>>>>
>>>>>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>>>>>> have
>>>>>>>>> returned from Apachecon Europe :P
>>>>>>>>>> - Data that moves
>>>>>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>>>>>> http://docs.cloudant.com/ <
>>>>>>> http://docs.cloudant.com/>
>>>>>>>>> guides/moving-clusters.html)
>>>>>>>>>> - Data, with all the right moves
>>>>>>>>>> - Set your data in motion
>>>>>>>>>> - The freedom to move
>>>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>>>>>> https://en.wikipedia.org/wiki/>
>>>>>>>>> Human_rights#Freedom_of_movement)
>>>>>>>>>> - Data that moves. Data that's freed.
>>>>>>>>>> - Your data, wherever you need it
>>>>>>>>>
>>>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>>>>>> with
>>>>>>>>>
>>>>>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>>>>>> convoluted and totally memorable.
>>>>>>>>>
>>>>>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>>>>>
>>>>>>>>> CouchDB
>>>>>>>>> Data wherever you need it.
>>>>>>>>>
>>>>>>>>> Best
>>>>>>>>> Jan
>>>>>>>>> --
>>>>>>>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Andy Wenk
>>>>>> Hamburg - Germany
>>>>>> RockIt!
>>>>>>
>>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>>>>
>>>>>> https://people.apache.org/keys/committer/andywenk.asc
>>>>
>>>
>>>
>>>
>>> --
>>> Noah Slater
>>> https://twitter.com/nslater
>>
>
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Johs Ensby <jo...@b2w.com>.
Keeping “relax” with the new slogan would both make it unique and build on the established brand value.
Data where you need it. Relax.
It’s another way of saying
Data where you need it. Cool.
“Relax” is the emotional appeal, while the first part is the “rational appeal”.
In marketing and brand building the emotional appeal is often more important and the rational appeal is used to, exactly, rationalise your “gut feel” choice.
Why is this so important in B2B/professional/hi-tech marketing?
Choosing a platform involved a massive amount of reasoning and evaluations, there is never a perfect answer, but as pros & cons pile up most people develop a gut feel for their choice.
To capture this gut feel in an “emotional appeal” is important to a brand, it gives you a hook into the right side of the brain.
Johs
> On 01 Dec 2014, at 19:36, Jan Lehnardt <ja...@apache.org> wrote:
>
> I agree that this is a really strong position now. :)
>
> Good job everyone!
>
> Best
> Jan
> --
>
>> On 01 Dec 2014, at 18:33 , Noah Slater <ns...@apache.org> wrote:
>>
>> "Data where you need it." -- This is good as a single sentence.
>>
>> "Data. Wherever you need it." -- I think I prefer a period here...
>>
>> So my understanding is that:
>>
>> WHY -- Getting your data where ever you need it (mobile, geolocations,
>> cloud, etc)
>>
>> HOW -- Sync protocol (with CouchDB as the reference implementation)
>>
>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc.
>>
>> Is it just me, or is this looking really strong now?
>>
>> Alexander, BTW: I do not think it's an issue to have a slogan that
>> someone else has used. Unless these people are also building database
>> software, I don't think it's an issue (much like trademark law).
>>
>> On 21 November 2014 at 16:13, Johs Ensby <jo...@b2w.com> wrote:
>>> Heartwarming to see an advocate for the “Relax” (word and logo) attractive, differentiating and cool
>>> How about..
>>>
>>> Data where you need it. Relax.
>>>
>>> Johs
>>>
>>>> On 21 Nov 2014, at 16:01, Benjamin Young <by...@bigbluehat.com> wrote:
>>>>
>>>> Weighing in a bit late here, but here's some thoughts out of reading the thread and various suggestions:
>>>>
>>>> Relax with your data.
>>>> Your data's here. Relax.
>>>> Relax. Your data is here.
>>>> Data where you are.
>>>> Cuddle with your data. ;)
>>>> Data delivered.
>>>> Marxist Data Management. ;)
>>>> Relax. It's data time!
>>>>
>>>> k...that's probably too many. :-P
>>>>
>>>> One short comment on the logo. In it's current form, it's very inviting. Many of the alternatives put forward (over the years) make it feel corporate, distant, or generic. My CouchDB shirt (which is aging badly) still gets compliments--from all kinds of people!
>>>>
>>>> There's something very promising about any product that might make one feel that relaxed, confident, happy, "chilling"--especially in a space (data management) where it's usually all stress, corrupted backups, latency, lag, and rejected writes and data loss.
>>>>
>>>> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy goombas!
>>>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
>>>>
>>>> :)
>>>>
>>>> Keep up the greatness, all,
>>>> Benjamin
>>>>
>>>>> -----Original Message-----
>>>>> From: Andy Wenk [mailto:andywenk@apache.org]
>>>>> Sent: Friday, November 21, 2014 7:26 AM
>>>>> To: marketing@couchdb.apache.org
>>>>> Subject: Re: New motto?
>>>>>
>>>>> I like most in order:
>>>>>
>>>>> "Data where you need it."
>>>>>
>>>>> "Data wherever you need it."
>>>>>
>>>>> "Data everywhere”
>>>>>
>>>>> I love the word "need" in the slogan because it transports reliability. Not only
>>>>> everywhere but where I need the data. The proposed version of Jan (and
>>>>> Noah) with "wherever" is a bit stronger than only "where" but when you
>>>>> speak the sentence (at least for me) the version with "where" rolls more, or
>>>>> is more concise.
>>>>>
>>>>> Nick - thanks for the good overview. I highly appreciate you work.
>>>>>
>>>>> * The approach in R3 to change the position of the man is good, but it will not
>>>>> end the discussions unfortunately,
>>>>>
>>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super super
>>>>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>>>>> music hat :D
>>>>>
>>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>>>>>
>>>>> * R6 is the one I like most even though I don't know if it is better than we
>>>>> have today. It is modern, abstract and forces attention. Even though, the red
>>>>> halt circle is very massive still ....
>>>>>
>>>>> All the best and Cheers
>>>>>
>>>>> Andy
>>>>>
>>>>> On 21 November 2014 06:38, Johs Ensby <jo...@b2w.com> wrote:
>>>>>
>>>>>> All,
>>>>>>
>>>>>> - "Data where you need it”
>>>>>> or
>>>>>> - “Live data where you need it"
>>>>>>
>>>>>> to try an squeeze in the VALUE of the replication feature.
>>>>>> We would then cover
>>>>>> - the product category “data”
>>>>>> - the main feature “where” (mobility across platforms, devices and
>>>>>> scale)
>>>>>> - the differentiator “live"
>>>>>>
>>>>>> Looking at the candidates:
>>>>>> - "Data where you need it"
>>>>>> - "Data wherever you need it"
>>>>>> - "Data everywhere”
>>>>>>
>>>>>> I would argue that
>>>>>> “wherever" is a stronger, but longer version of “where”, “where”
>>>>>> sounds to me more precise, and you certainly don’t need data
>>>>>> “everywhere”, the “need” is important, it is what moves us from
>>>>>> “everywhere” to “where”, the specific places
>>>>>>
>>>>>> The question remains who “you” are
>>>>>> I guess we are marketing the technology to developers, so the
>>>>>> developer (be it a system or biz developer) is the “you”.
>>>>>> The “you” has a challenge: providing data where she/he needs it — and
>>>>>> that is what CouchDB is the solution to.
>>>>>>
>>>>>> Nick,
>>>>>> following my many negative responses to your logo proposals:
>>>>>> I find R6 a fresh direction that could be an evolution of the current
>>>>>> logo without just diminishing or cluttering it
>>>>>> - it keeps a symbol that could be a couch, but in a new form
>>>>>> - it retains the simplicity, and the red C could become the icon alone
>>>>>>
>>>>>> - Johs
>>>>>>
>>>>>>
>>>>>>
>>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
>>>>>>>
>>>>>>> All,
>>>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>>>>> and the surrounding community quite effectively. I would like to
>>>>>>> add a
>>>>>> couple
>>>>>>> of options that are a little more succinct to the mix.
>>>>>>>
>>>>>>> - "Data where you need it"
>>>>>>> - "Data Everywhere"
>>>>>>>
>>>>>>> I have created a sample board with some of the updated logos that
>>>>>>> I've
>>>>>> been
>>>>>>> working on that use these potential mottos.
>>>>>>>
>>>>>>>
>>>>>>
>>>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>>>>> f?d
>>>>>> l=0
>>>>>>
>>>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>>>>> df?
>>>>>> dl=0
>>>>>>>
>>>>>>>
>>>>>>> I hope this helps cement some of the ideas that have been presented
>>>>>>> thus far.
>>>>>>>
>>>>>>> Regards!
>>>>>>> -- Nick Pavlica
>>>>>>>
>>>>>>>
>>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org
>>>>> <mailto:
>>>>>> wohali@apache.org>> wrote:
>>>>>>>
>>>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>>>>> +the
>>>>>>>> comma.
>>>>>>>>
>>>>>>>> ----- Original Message -----
>>>>>>>> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
>>>>>>>> To: marketing@couchdb.apache.org
>>>>>>>> <ma...@couchdb.apache.org>
>>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>>>>> Subject: Re: New motto?
>>>>>>>>
>>>>>>>>
>>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com
>>>>> <mailto:
>>>>>> mbroberg@us.ibm.com>> wrote:
>>>>>>>>>
>>>>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>>>>> have
>>>>>>>> returned from Apachecon Europe :P
>>>>>>>>> - Data that moves
>>>>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>>>>> http://docs.cloudant.com/ <
>>>>>> http://docs.cloudant.com/>
>>>>>>>> guides/moving-clusters.html)
>>>>>>>>> - Data, with all the right moves
>>>>>>>>> - Set your data in motion
>>>>>>>>> - The freedom to move
>>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>>>>> https://en.wikipedia.org/wiki/>
>>>>>>>> Human_rights#Freedom_of_movement)
>>>>>>>>> - Data that moves. Data that's freed.
>>>>>>>>> - Your data, wherever you need it
>>>>>>>>
>>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>>>>> with
>>>>>>>>
>>>>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>>>>> convoluted and totally memorable.
>>>>>>>>
>>>>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>>>>
>>>>>>>> CouchDB
>>>>>>>> Data wherever you need it.
>>>>>>>>
>>>>>>>> Best
>>>>>>>> Jan
>>>>>>>> --
>>>>>>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Andy Wenk
>>>>> Hamburg - Germany
>>>>> RockIt!
>>>>>
>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>>>
>>>>> https://people.apache.org/keys/committer/andywenk.asc
>>>
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>
Re: New motto?
Posted by Jan Lehnardt <ja...@apache.org>.
I agree that this is a really strong position now. :)
Good job everyone!
Best
Jan
--
> On 01 Dec 2014, at 18:33 , Noah Slater <ns...@apache.org> wrote:
>
> "Data where you need it." -- This is good as a single sentence.
>
> "Data. Wherever you need it." -- I think I prefer a period here...
>
> So my understanding is that:
>
> WHY -- Getting your data where ever you need it (mobile, geolocations,
> cloud, etc)
>
> HOW -- Sync protocol (with CouchDB as the reference implementation)
>
> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc.
>
> Is it just me, or is this looking really strong now?
>
> Alexander, BTW: I do not think it's an issue to have a slogan that
> someone else has used. Unless these people are also building database
> software, I don't think it's an issue (much like trademark law).
>
> On 21 November 2014 at 16:13, Johs Ensby <jo...@b2w.com> wrote:
>> Heartwarming to see an advocate for the “Relax” (word and logo) attractive, differentiating and cool
>> How about..
>>
>> Data where you need it. Relax.
>>
>> Johs
>>
>>> On 21 Nov 2014, at 16:01, Benjamin Young <by...@bigbluehat.com> wrote:
>>>
>>> Weighing in a bit late here, but here's some thoughts out of reading the thread and various suggestions:
>>>
>>> Relax with your data.
>>> Your data's here. Relax.
>>> Relax. Your data is here.
>>> Data where you are.
>>> Cuddle with your data. ;)
>>> Data delivered.
>>> Marxist Data Management. ;)
>>> Relax. It's data time!
>>>
>>> k...that's probably too many. :-P
>>>
>>> One short comment on the logo. In it's current form, it's very inviting. Many of the alternatives put forward (over the years) make it feel corporate, distant, or generic. My CouchDB shirt (which is aging badly) still gets compliments--from all kinds of people!
>>>
>>> There's something very promising about any product that might make one feel that relaxed, confident, happy, "chilling"--especially in a space (data management) where it's usually all stress, corrupted backups, latency, lag, and rejected writes and data loss.
>>>
>>> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy goombas!
>>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
>>>
>>> :)
>>>
>>> Keep up the greatness, all,
>>> Benjamin
>>>
>>>> -----Original Message-----
>>>> From: Andy Wenk [mailto:andywenk@apache.org]
>>>> Sent: Friday, November 21, 2014 7:26 AM
>>>> To: marketing@couchdb.apache.org
>>>> Subject: Re: New motto?
>>>>
>>>> I like most in order:
>>>>
>>>> "Data where you need it."
>>>>
>>>> "Data wherever you need it."
>>>>
>>>> "Data everywhere”
>>>>
>>>> I love the word "need" in the slogan because it transports reliability. Not only
>>>> everywhere but where I need the data. The proposed version of Jan (and
>>>> Noah) with "wherever" is a bit stronger than only "where" but when you
>>>> speak the sentence (at least for me) the version with "where" rolls more, or
>>>> is more concise.
>>>>
>>>> Nick - thanks for the good overview. I highly appreciate you work.
>>>>
>>>> * The approach in R3 to change the position of the man is good, but it will not
>>>> end the discussions unfortunately,
>>>>
>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super super
>>>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>>>> music hat :D
>>>>
>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>>>>
>>>> * R6 is the one I like most even though I don't know if it is better than we
>>>> have today. It is modern, abstract and forces attention. Even though, the red
>>>> halt circle is very massive still ....
>>>>
>>>> All the best and Cheers
>>>>
>>>> Andy
>>>>
>>>> On 21 November 2014 06:38, Johs Ensby <jo...@b2w.com> wrote:
>>>>
>>>>> All,
>>>>>
>>>>> - "Data where you need it”
>>>>> or
>>>>> - “Live data where you need it"
>>>>>
>>>>> to try an squeeze in the VALUE of the replication feature.
>>>>> We would then cover
>>>>> - the product category “data”
>>>>> - the main feature “where” (mobility across platforms, devices and
>>>>> scale)
>>>>> - the differentiator “live"
>>>>>
>>>>> Looking at the candidates:
>>>>> - "Data where you need it"
>>>>> - "Data wherever you need it"
>>>>> - "Data everywhere”
>>>>>
>>>>> I would argue that
>>>>> “wherever" is a stronger, but longer version of “where”, “where”
>>>>> sounds to me more precise, and you certainly don’t need data
>>>>> “everywhere”, the “need” is important, it is what moves us from
>>>>> “everywhere” to “where”, the specific places
>>>>>
>>>>> The question remains who “you” are
>>>>> I guess we are marketing the technology to developers, so the
>>>>> developer (be it a system or biz developer) is the “you”.
>>>>> The “you” has a challenge: providing data where she/he needs it — and
>>>>> that is what CouchDB is the solution to.
>>>>>
>>>>> Nick,
>>>>> following my many negative responses to your logo proposals:
>>>>> I find R6 a fresh direction that could be an evolution of the current
>>>>> logo without just diminishing or cluttering it
>>>>> - it keeps a symbol that could be a couch, but in a new form
>>>>> - it retains the simplicity, and the red C could become the icon alone
>>>>>
>>>>> - Johs
>>>>>
>>>>>
>>>>>
>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
>>>>>>
>>>>>> All,
>>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>>>> and the surrounding community quite effectively. I would like to
>>>>>> add a
>>>>> couple
>>>>>> of options that are a little more succinct to the mix.
>>>>>>
>>>>>> - "Data where you need it"
>>>>>> - "Data Everywhere"
>>>>>>
>>>>>> I have created a sample board with some of the updated logos that
>>>>>> I've
>>>>> been
>>>>>> working on that use these potential mottos.
>>>>>>
>>>>>>
>>>>>
>>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>>>> f?d
>>>>> l=0
>>>>>
>>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>>>> df?
>>>>> dl=0
>>>>>>
>>>>>>
>>>>>> I hope this helps cement some of the ideas that have been presented
>>>>>> thus far.
>>>>>>
>>>>>> Regards!
>>>>>> -- Nick Pavlica
>>>>>>
>>>>>>
>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org
>>>> <mailto:
>>>>> wohali@apache.org>> wrote:
>>>>>>
>>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>>>> +the
>>>>>>> comma.
>>>>>>>
>>>>>>> ----- Original Message -----
>>>>>>> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
>>>>>>> To: marketing@couchdb.apache.org
>>>>>>> <ma...@couchdb.apache.org>
>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>>>> Subject: Re: New motto?
>>>>>>>
>>>>>>>
>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com
>>>> <mailto:
>>>>> mbroberg@us.ibm.com>> wrote:
>>>>>>>>
>>>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>>>> have
>>>>>>> returned from Apachecon Europe :P
>>>>>>>> - Data that moves
>>>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>>>> http://docs.cloudant.com/ <
>>>>> http://docs.cloudant.com/>
>>>>>>> guides/moving-clusters.html)
>>>>>>>> - Data, with all the right moves
>>>>>>>> - Set your data in motion
>>>>>>>> - The freedom to move
>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>>>> https://en.wikipedia.org/wiki/>
>>>>>>> Human_rights#Freedom_of_movement)
>>>>>>>> - Data that moves. Data that's freed.
>>>>>>>> - Your data, wherever you need it
>>>>>>>
>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>>>> with
>>>>>>>
>>>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>>>> convoluted and totally memorable.
>>>>>>>
>>>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>>>
>>>>>>> CouchDB
>>>>>>> Data wherever you need it.
>>>>>>>
>>>>>>> Best
>>>>>>> Jan
>>>>>>> --
>>>>>
>>>>>
>>>>
>>>>
>>>> --
>>>> Andy Wenk
>>>> Hamburg - Germany
>>>> RockIt!
>>>>
>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>>
>>>> https://people.apache.org/keys/committer/andywenk.asc
>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
Re: New motto?
Posted by Noah Slater <ns...@apache.org>.
"Data where you need it." -- This is good as a single sentence.
"Data. Wherever you need it." -- I think I prefer a period here...
So my understanding is that:
WHY -- Getting your data where ever you need it (mobile, geolocations,
cloud, etc)
HOW -- Sync protocol (with CouchDB as the reference implementation)
WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc.
Is it just me, or is this looking really strong now?
Alexander, BTW: I do not think it's an issue to have a slogan that
someone else has used. Unless these people are also building database
software, I don't think it's an issue (much like trademark law).
On 21 November 2014 at 16:13, Johs Ensby <jo...@b2w.com> wrote:
> Heartwarming to see an advocate for the “Relax” (word and logo) attractive, differentiating and cool
> How about..
>
> Data where you need it. Relax.
>
> Johs
>
>> On 21 Nov 2014, at 16:01, Benjamin Young <by...@bigbluehat.com> wrote:
>>
>> Weighing in a bit late here, but here's some thoughts out of reading the thread and various suggestions:
>>
>> Relax with your data.
>> Your data's here. Relax.
>> Relax. Your data is here.
>> Data where you are.
>> Cuddle with your data. ;)
>> Data delivered.
>> Marxist Data Management. ;)
>> Relax. It's data time!
>>
>> k...that's probably too many. :-P
>>
>> One short comment on the logo. In it's current form, it's very inviting. Many of the alternatives put forward (over the years) make it feel corporate, distant, or generic. My CouchDB shirt (which is aging badly) still gets compliments--from all kinds of people!
>>
>> There's something very promising about any product that might make one feel that relaxed, confident, happy, "chilling"--especially in a space (data management) where it's usually all stress, corrupted backups, latency, lag, and rejected writes and data loss.
>>
>> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy goombas!
>> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
>>
>> :)
>>
>> Keep up the greatness, all,
>> Benjamin
>>
>>> -----Original Message-----
>>> From: Andy Wenk [mailto:andywenk@apache.org]
>>> Sent: Friday, November 21, 2014 7:26 AM
>>> To: marketing@couchdb.apache.org
>>> Subject: Re: New motto?
>>>
>>> I like most in order:
>>>
>>> "Data where you need it."
>>>
>>> "Data wherever you need it."
>>>
>>> "Data everywhere”
>>>
>>> I love the word "need" in the slogan because it transports reliability. Not only
>>> everywhere but where I need the data. The proposed version of Jan (and
>>> Noah) with "wherever" is a bit stronger than only "where" but when you
>>> speak the sentence (at least for me) the version with "where" rolls more, or
>>> is more concise.
>>>
>>> Nick - thanks for the good overview. I highly appreciate you work.
>>>
>>> * The approach in R3 to change the position of the man is good, but it will not
>>> end the discussions unfortunately,
>>>
>>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super super
>>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>>> music hat :D
>>>
>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>>>
>>> * R6 is the one I like most even though I don't know if it is better than we
>>> have today. It is modern, abstract and forces attention. Even though, the red
>>> halt circle is very massive still ....
>>>
>>> All the best and Cheers
>>>
>>> Andy
>>>
>>> On 21 November 2014 06:38, Johs Ensby <jo...@b2w.com> wrote:
>>>
>>>> All,
>>>>
>>>> - "Data where you need it”
>>>> or
>>>> - “Live data where you need it"
>>>>
>>>> to try an squeeze in the VALUE of the replication feature.
>>>> We would then cover
>>>> - the product category “data”
>>>> - the main feature “where” (mobility across platforms, devices and
>>>> scale)
>>>> - the differentiator “live"
>>>>
>>>> Looking at the candidates:
>>>> - "Data where you need it"
>>>> - "Data wherever you need it"
>>>> - "Data everywhere”
>>>>
>>>> I would argue that
>>>> “wherever" is a stronger, but longer version of “where”, “where”
>>>> sounds to me more precise, and you certainly don’t need data
>>>> “everywhere”, the “need” is important, it is what moves us from
>>>> “everywhere” to “where”, the specific places
>>>>
>>>> The question remains who “you” are
>>>> I guess we are marketing the technology to developers, so the
>>>> developer (be it a system or biz developer) is the “you”.
>>>> The “you” has a challenge: providing data where she/he needs it — and
>>>> that is what CouchDB is the solution to.
>>>>
>>>> Nick,
>>>> following my many negative responses to your logo proposals:
>>>> I find R6 a fresh direction that could be an evolution of the current
>>>> logo without just diminishing or cluttering it
>>>> - it keeps a symbol that could be a couch, but in a new form
>>>> - it retains the simplicity, and the red C could become the icon alone
>>>>
>>>> - Johs
>>>>
>>>>
>>>>
>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
>>>>>
>>>>> All,
>>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>>> and the surrounding community quite effectively. I would like to
>>>>> add a
>>>> couple
>>>>> of options that are a little more succinct to the mix.
>>>>>
>>>>> - "Data where you need it"
>>>>> - "Data Everywhere"
>>>>>
>>>>> I have created a sample board with some of the updated logos that
>>>>> I've
>>>> been
>>>>> working on that use these potential mottos.
>>>>>
>>>>>
>>>>
>>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>>> f?d
>>>> l=0
>>>>
>>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>>> df?
>>>> dl=0
>>>>>
>>>>>
>>>>> I hope this helps cement some of the ideas that have been presented
>>>>> thus far.
>>>>>
>>>>> Regards!
>>>>> -- Nick Pavlica
>>>>>
>>>>>
>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org
>>> <mailto:
>>>> wohali@apache.org>> wrote:
>>>>>
>>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>>> +the
>>>>>> comma.
>>>>>>
>>>>>> ----- Original Message -----
>>>>>> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
>>>>>> To: marketing@couchdb.apache.org
>>>>>> <ma...@couchdb.apache.org>
>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>>> Subject: Re: New motto?
>>>>>>
>>>>>>
>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com
>>> <mailto:
>>>> mbroberg@us.ibm.com>> wrote:
>>>>>>>
>>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>>> have
>>>>>> returned from Apachecon Europe :P
>>>>>>> - Data that moves
>>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>>> http://docs.cloudant.com/ <
>>>> http://docs.cloudant.com/>
>>>>>> guides/moving-clusters.html)
>>>>>>> - Data, with all the right moves
>>>>>>> - Set your data in motion
>>>>>>> - The freedom to move
>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>>> https://en.wikipedia.org/wiki/>
>>>>>> Human_rights#Freedom_of_movement)
>>>>>>> - Data that moves. Data that's freed.
>>>>>>> - Your data, wherever you need it
>>>>>>
>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>>> with
>>>>>>
>>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>>> convoluted and totally memorable.
>>>>>>
>>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>>
>>>>>> CouchDB
>>>>>> Data wherever you need it.
>>>>>>
>>>>>> Best
>>>>>> Jan
>>>>>> --
>>>>
>>>>
>>>
>>>
>>> --
>>> Andy Wenk
>>> Hamburg - Germany
>>> RockIt!
>>>
>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>
>>> https://people.apache.org/keys/committer/andywenk.asc
>
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Johs Ensby <jo...@b2w.com>.
Heartwarming to see an advocate for the “Relax” (word and logo) attractive, differentiating and cool
How about..
Data where you need it. Relax.
Johs
> On 21 Nov 2014, at 16:01, Benjamin Young <by...@bigbluehat.com> wrote:
>
> Weighing in a bit late here, but here's some thoughts out of reading the thread and various suggestions:
>
> Relax with your data.
> Your data's here. Relax.
> Relax. Your data is here.
> Data where you are.
> Cuddle with your data. ;)
> Data delivered.
> Marxist Data Management. ;)
> Relax. It's data time!
>
> k...that's probably too many. :-P
>
> One short comment on the logo. In it's current form, it's very inviting. Many of the alternatives put forward (over the years) make it feel corporate, distant, or generic. My CouchDB shirt (which is aging badly) still gets compliments--from all kinds of people!
>
> There's something very promising about any product that might make one feel that relaxed, confident, happy, "chilling"--especially in a space (data management) where it's usually all stress, corrupted backups, latency, lag, and rejected writes and data loss.
>
> Mario doesn't want a fire flower. He wants to shoot fire balls and destroy goombas!
> http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
>
> :)
>
> Keep up the greatness, all,
> Benjamin
>
>> -----Original Message-----
>> From: Andy Wenk [mailto:andywenk@apache.org]
>> Sent: Friday, November 21, 2014 7:26 AM
>> To: marketing@couchdb.apache.org
>> Subject: Re: New motto?
>>
>> I like most in order:
>>
>> "Data where you need it."
>>
>> "Data wherever you need it."
>>
>> "Data everywhere”
>>
>> I love the word "need" in the slogan because it transports reliability. Not only
>> everywhere but where I need the data. The proposed version of Jan (and
>> Noah) with "wherever" is a bit stronger than only "where" but when you
>> speak the sentence (at least for me) the version with "where" rolls more, or
>> is more concise.
>>
>> Nick - thanks for the good overview. I highly appreciate you work.
>>
>> * The approach in R3 to change the position of the man is good, but it will not
>> end the discussions unfortunately,
>>
>> * R4 is bit too hippi for me. It reminds me of '70 music what is a super super
>> cool thing but at the time of writing, I wear my CouchDB hat and not the
>> music hat :D
>>
>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>>
>> * R6 is the one I like most even though I don't know if it is better than we
>> have today. It is modern, abstract and forces attention. Even though, the red
>> halt circle is very massive still ....
>>
>> All the best and Cheers
>>
>> Andy
>>
>> On 21 November 2014 06:38, Johs Ensby <jo...@b2w.com> wrote:
>>
>>> All,
>>>
>>> - "Data where you need it”
>>> or
>>> - “Live data where you need it"
>>>
>>> to try an squeeze in the VALUE of the replication feature.
>>> We would then cover
>>> - the product category “data”
>>> - the main feature “where” (mobility across platforms, devices and
>>> scale)
>>> - the differentiator “live"
>>>
>>> Looking at the candidates:
>>> - "Data where you need it"
>>> - "Data wherever you need it"
>>> - "Data everywhere”
>>>
>>> I would argue that
>>> “wherever" is a stronger, but longer version of “where”, “where”
>>> sounds to me more precise, and you certainly don’t need data
>>> “everywhere”, the “need” is important, it is what moves us from
>>> “everywhere” to “where”, the specific places
>>>
>>> The question remains who “you” are
>>> I guess we are marketing the technology to developers, so the
>>> developer (be it a system or biz developer) is the “you”.
>>> The “you” has a challenge: providing data where she/he needs it — and
>>> that is what CouchDB is the solution to.
>>>
>>> Nick,
>>> following my many negative responses to your logo proposals:
>>> I find R6 a fresh direction that could be an evolution of the current
>>> logo without just diminishing or cluttering it
>>> - it keeps a symbol that could be a couch, but in a new form
>>> - it retains the simplicity, and the red C could become the icon alone
>>>
>>> - Johs
>>>
>>>
>>>
>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
>>>>
>>>> All,
>>>> The slogan, "Data(,) wherever you need it", does summarize CouchDB
>>>> and the surrounding community quite effectively. I would like to
>>>> add a
>>> couple
>>>> of options that are a little more succinct to the mix.
>>>>
>>>> - "Data where you need it"
>>>> - "Data Everywhere"
>>>>
>>>> I have created a sample board with some of the updated logos that
>>>> I've
>>> been
>>>> working on that use these potential mottos.
>>>>
>>>>
>>>
>> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>> f?d
>>> l=0
>>>
>> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>> df?
>>> dl=0
>>>>
>>>>
>>>> I hope this helps cement some of the ideas that have been presented
>>>> thus far.
>>>>
>>>> Regards!
>>>> -- Nick Pavlica
>>>>
>>>>
>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org
>> <mailto:
>>> wohali@apache.org>> wrote:
>>>>
>>>>> +1 to "Data, wherever you need it." though I think I prefer it with
>>>>> +the
>>>>> comma.
>>>>>
>>>>> ----- Original Message -----
>>>>> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
>>>>> To: marketing@couchdb.apache.org
>>>>> <ma...@couchdb.apache.org>
>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>> Subject: Re: New motto?
>>>>>
>>>>>
>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com
>> <mailto:
>>> mbroberg@us.ibm.com>> wrote:
>>>>>>
>>>>>> Just some ideas -- if only to kick this thread back up when people
>>>>>> have
>>>>> returned from Apachecon Europe :P
>>>>>> - Data that moves
>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>> http://docs.cloudant.com/ <
>>> http://docs.cloudant.com/>
>>>>> guides/moving-clusters.html)
>>>>>> - Data, with all the right moves
>>>>>> - Set your data in motion
>>>>>> - The freedom to move
>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>> https://en.wikipedia.org/wiki/>
>>>>> Human_rights#Freedom_of_movement)
>>>>>> - Data that moves. Data that's freed.
>>>>>> - Your data, wherever you need it
>>>>>
>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
>>>>> with
>>>>>
>>>>> “Data wherever you need it.” — which I still think is succinct,
>>>>> neat, captures both the mobile and the big-data case, isn’t too
>>>>> convoluted and totally memorable.
>>>>>
>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>
>>>>> CouchDB
>>>>> Data wherever you need it.
>>>>>
>>>>> Best
>>>>> Jan
>>>>> --
>>>
>>>
>>
>>
>> --
>> Andy Wenk
>> Hamburg - Germany
>> RockIt!
>>
>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>
>> https://people.apache.org/keys/committer/andywenk.asc
RE: New motto?
Posted by Benjamin Young <by...@bigbluehat.com>.
Weighing in a bit late here, but here's some thoughts out of reading the thread and various suggestions:
Relax with your data.
Your data's here. Relax.
Relax. Your data is here.
Data where you are.
Cuddle with your data. ;)
Data delivered.
Marxist Data Management. ;)
Relax. It's data time!
k...that's probably too many. :-P
One short comment on the logo. In it's current form, it's very inviting. Many of the alternatives put forward (over the years) make it feel corporate, distant, or generic. My CouchDB shirt (which is aging badly) still gets compliments--from all kinds of people!
There's something very promising about any product that might make one feel that relaxed, confident, happy, "chilling"--especially in a space (data management) where it's usually all stress, corrupted backups, latency, lag, and rejected writes and data loss.
Mario doesn't want a fire flower. He wants to shoot fire balls and destroy goombas!
http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario1.gif
:)
Keep up the greatness, all,
Benjamin
> -----Original Message-----
> From: Andy Wenk [mailto:andywenk@apache.org]
> Sent: Friday, November 21, 2014 7:26 AM
> To: marketing@couchdb.apache.org
> Subject: Re: New motto?
>
> I like most in order:
>
> "Data where you need it."
>
> "Data wherever you need it."
>
> "Data everywhere”
>
> I love the word "need" in the slogan because it transports reliability. Not only
> everywhere but where I need the data. The proposed version of Jan (and
> Noah) with "wherever" is a bit stronger than only "where" but when you
> speak the sentence (at least for me) the version with "where" rolls more, or
> is more concise.
>
> Nick - thanks for the good overview. I highly appreciate you work.
>
> * The approach in R3 to change the position of the man is good, but it will not
> end the discussions unfortunately,
>
> * R4 is bit too hippi for me. It reminds me of '70 music what is a super super
> cool thing but at the time of writing, I wear my CouchDB hat and not the
> music hat :D
>
> * R5 is perfect for a sticker but ... I dunno - a lot of heavy red
>
> * R6 is the one I like most even though I don't know if it is better than we
> have today. It is modern, abstract and forces attention. Even though, the red
> halt circle is very massive still ....
>
> All the best and Cheers
>
> Andy
>
> On 21 November 2014 06:38, Johs Ensby <jo...@b2w.com> wrote:
>
> > All,
> >
> > - "Data where you need it”
> > or
> > - “Live data where you need it"
> >
> > to try an squeeze in the VALUE of the replication feature.
> > We would then cover
> > - the product category “data”
> > - the main feature “where” (mobility across platforms, devices and
> > scale)
> > - the differentiator “live"
> >
> > Looking at the candidates:
> > - "Data where you need it"
> > - "Data wherever you need it"
> > - "Data everywhere”
> >
> > I would argue that
> > “wherever" is a stronger, but longer version of “where”, “where”
> > sounds to me more precise, and you certainly don’t need data
> > “everywhere”, the “need” is important, it is what moves us from
> > “everywhere” to “where”, the specific places
> >
> > The question remains who “you” are
> > I guess we are marketing the technology to developers, so the
> > developer (be it a system or biz developer) is the “you”.
> > The “you” has a challenge: providing data where she/he needs it — and
> > that is what CouchDB is the solution to.
> >
> > Nick,
> > following my many negative responses to your logo proposals:
> > I find R6 a fresh direction that could be an evolution of the current
> > logo without just diminishing or cluttering it
> > - it keeps a symbol that could be a couch, but in a new form
> > - it retains the simplicity, and the red C could become the icon alone
> >
> > - Johs
> >
> >
> >
> > > On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
> > >
> > > All,
> > > The slogan, "Data(,) wherever you need it", does summarize CouchDB
> > > and the surrounding community quite effectively. I would like to
> > > add a
> > couple
> > > of options that are a little more succinct to the mix.
> > >
> > > - "Data where you need it"
> > > - "Data Everywhere"
> > >
> > > I have created a sample board with some of the updated logos that
> > > I've
> > been
> > > working on that use these potential mottos.
> > >
> > >
> >
> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
> f?d
> > l=0
> >
> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
> df?
> > dl=0
> > >
> > >
> > > I hope this helps cement some of the ideas that have been presented
> > > thus far.
> > >
> > > Regards!
> > > -- Nick Pavlica
> > >
> > >
> > > On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org
> <mailto:
> > wohali@apache.org>> wrote:
> > >
> > >> +1 to "Data, wherever you need it." though I think I prefer it with
> > >> +the
> > >> comma.
> > >>
> > >> ----- Original Message -----
> > >> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
> > >> To: marketing@couchdb.apache.org
> > >> <ma...@couchdb.apache.org>
> > >> Sent: Thursday, November 20, 2014 5:25:39 PM
> > >> Subject: Re: New motto?
> > >>
> > >>
> > >>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com
> <mailto:
> > mbroberg@us.ibm.com>> wrote:
> > >>>
> > >>> Just some ideas -- if only to kick this thread back up when people
> > >>> have
> > >> returned from Apachecon Europe :P
> > >>> - Data that moves
> > >>> (from a short doc that Diana Thayer wrote:
> > >>> http://docs.cloudant.com/ <
> > http://docs.cloudant.com/>
> > >> guides/moving-clusters.html)
> > >>> - Data, with all the right moves
> > >>> - Set your data in motion
> > >>> - The freedom to move
> > >>> (a basic human right: https://en.wikipedia.org/wiki/ <
> > https://en.wikipedia.org/wiki/>
> > >> Human_rights#Freedom_of_movement)
> > >>> - Data that moves. Data that's freed.
> > >>> - Your data, wherever you need it
> > >>
> > >> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up
> > >> with
> > >>
> > >> “Data wherever you need it.” — which I still think is succinct,
> > >> neat, captures both the mobile and the big-data case, isn’t too
> > >> convoluted and totally memorable.
> > >>
> > >> Sleeping on this a couple of nights, I really like it :)
> > >>
> > >> CouchDB
> > >> Data wherever you need it.
> > >>
> > >> Best
> > >> Jan
> > >> --
> >
> >
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> https://people.apache.org/keys/committer/andywenk.asc
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
On Fri, Nov 21, 2014 at 3:25 PM, Andy Wenk <an...@apache.org> wrote:
> "Data where you need it."
http://www.seismicexchange.com/
Click on Enter to site to see this slogan.
> "Data wherever you need it."
http://www.mccomaha.us/
Provided in the form: Your Data Wherever You Need It To Be
> "Data everywhere”
https://www.dataeverywhere.com/
Direct match.
Everything is squatted. Sorry. Cheers.
--
,,,^..^,,,
Re: New motto?
Posted by Andy Wenk <an...@apache.org>.
I like most in order:
"Data where you need it."
"Data wherever you need it."
"Data everywhere”
I love the word "need" in the slogan because it transports reliability. Not
only everywhere but where I need the data. The proposed version of Jan
(and Noah) with "wherever" is a bit stronger than only "where" but when you
speak the sentence (at least for me) the version with "where" rolls more,
or is more concise.
Nick - thanks for the good overview. I highly appreciate you work.
* The approach in R3 to change the position of the man is good, but it will
not end the discussions unfortunately,
* R4 is bit too hippi for me. It reminds me of '70 music what is a super
super cool thing but at the time of writing, I wear my CouchDB hat and not
the music hat :D
* R5 is perfect for a sticker but ... I dunno - a lot of heavy red
* R6 is the one I like most even though I don't know if it is better than
we have today. It is modern, abstract and forces attention. Even though,
the red halt circle is very massive still ....
All the best and Cheers
Andy
On 21 November 2014 06:38, Johs Ensby <jo...@b2w.com> wrote:
> All,
>
> - "Data where you need it”
> or
> - “Live data where you need it"
>
> to try an squeeze in the VALUE of the replication feature.
> We would then cover
> - the product category “data”
> - the main feature “where” (mobility across platforms, devices and scale)
> - the differentiator “live"
>
> Looking at the candidates:
> - "Data where you need it"
> - "Data wherever you need it"
> - "Data everywhere”
>
> I would argue that
> “wherever" is a stronger, but longer version of “where”,
> “where” sounds to me more precise, and you certainly don’t need data
> “everywhere”,
> the “need” is important, it is what moves us from “everywhere” to “where”,
> the specific places
>
> The question remains who “you” are
> I guess we are marketing the technology to developers, so the developer
> (be it a system or biz developer) is the “you”.
> The “you” has a challenge: providing data where she/he needs it — and that
> is what CouchDB is the solution to.
>
> Nick,
> following my many negative responses to your logo proposals:
> I find R6 a fresh direction that could be an evolution of the current logo
> without just diminishing or cluttering it
> - it keeps a symbol that could be a couch, but in a new form
> - it retains the simplicity, and the red C could become the icon alone
>
> - Johs
>
>
>
> > On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
> >
> > All,
> > The slogan, "Data(,) wherever you need it", does summarize CouchDB and
> > the surrounding community quite effectively. I would like to add a
> couple
> > of options that are a little more succinct to the mix.
> >
> > - "Data where you need it"
> > - "Data Everywhere"
> >
> > I have created a sample board with some of the updated logos that I've
> been
> > working on that use these potential mottos.
> >
> >
> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pdf?dl=0
> <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pdf?dl=0
> >
> >
> > I hope this helps cement some of the ideas that have been presented thus
> > far.
> >
> > Regards!
> > -- Nick Pavlica
> >
> >
> > On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org <mailto:
> wohali@apache.org>> wrote:
> >
> >> +1 to "Data, wherever you need it." though I think I prefer it with the
> >> comma.
> >>
> >> ----- Original Message -----
> >> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
> >> To: marketing@couchdb.apache.org <ma...@couchdb.apache.org>
> >> Sent: Thursday, November 20, 2014 5:25:39 PM
> >> Subject: Re: New motto?
> >>
> >>
> >>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com <mailto:
> mbroberg@us.ibm.com>> wrote:
> >>>
> >>> Just some ideas -- if only to kick this thread back up when people have
> >> returned from Apachecon Europe :P
> >>> - Data that moves
> >>> (from a short doc that Diana Thayer wrote: http://docs.cloudant.com/ <
> http://docs.cloudant.com/>
> >> guides/moving-clusters.html)
> >>> - Data, with all the right moves
> >>> - Set your data in motion
> >>> - The freedom to move
> >>> (a basic human right: https://en.wikipedia.org/wiki/ <
> https://en.wikipedia.org/wiki/>
> >> Human_rights#Freedom_of_movement)
> >>> - Data that moves. Data that's freed.
> >>> - Your data, wherever you need it
> >>
> >> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with
> >>
> >> “Data wherever you need it.” — which I still think is succinct, neat,
> >> captures both the mobile and the big-data case, isn’t too convoluted and
> >> totally memorable.
> >>
> >> Sleeping on this a couple of nights, I really like it :)
> >>
> >> CouchDB
> >> Data wherever you need it.
> >>
> >> Best
> >> Jan
> >> --
>
>
--
Andy Wenk
Hamburg - Germany
RockIt!
GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
https://people.apache.org/keys/committer/andywenk.asc
Re: New motto?
Posted by Johs Ensby <jo...@b2w.com>.
All,
- "Data where you need it”
or
- “Live data where you need it"
to try an squeeze in the VALUE of the replication feature.
We would then cover
- the product category “data”
- the main feature “where” (mobility across platforms, devices and scale)
- the differentiator “live"
Looking at the candidates:
- "Data where you need it"
- "Data wherever you need it"
- "Data everywhere”
I would argue that
“wherever" is a stronger, but longer version of “where”,
“where” sounds to me more precise, and you certainly don’t need data “everywhere”,
the “need” is important, it is what moves us from “everywhere” to “where”, the specific places
The question remains who “you” are
I guess we are marketing the technology to developers, so the developer (be it a system or biz developer) is the “you”.
The “you” has a challenge: providing data where she/he needs it — and that is what CouchDB is the solution to.
Nick,
following my many negative responses to your logo proposals:
I find R6 a fresh direction that could be an evolution of the current logo without just diminishing or cluttering it
- it keeps a symbol that could be a couch, but in a new form
- it retains the simplicity, and the red C could become the icon alone
- Johs
> On 20 Nov 2014, at 21:32, Nick Pavlica <li...@gmail.com> wrote:
>
> All,
> The slogan, "Data(,) wherever you need it", does summarize CouchDB and
> the surrounding community quite effectively. I would like to add a couple
> of options that are a little more succinct to the mix.
>
> - "Data where you need it"
> - "Data Everywhere"
>
> I have created a sample board with some of the updated logos that I've been
> working on that use these potential mottos.
>
> https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pdf?dl=0 <https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pdf?dl=0>
>
> I hope this helps cement some of the ideas that have been presented thus
> far.
>
> Regards!
> -- Nick Pavlica
>
>
> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org <ma...@apache.org>> wrote:
>
>> +1 to "Data, wherever you need it." though I think I prefer it with the
>> comma.
>>
>> ----- Original Message -----
>> From: "Jan Lehnardt" <jan@apache.org <ma...@apache.org>>
>> To: marketing@couchdb.apache.org <ma...@couchdb.apache.org>
>> Sent: Thursday, November 20, 2014 5:25:39 PM
>> Subject: Re: New motto?
>>
>>
>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com <ma...@us.ibm.com>> wrote:
>>>
>>> Just some ideas -- if only to kick this thread back up when people have
>> returned from Apachecon Europe :P
>>> - Data that moves
>>> (from a short doc that Diana Thayer wrote: http://docs.cloudant.com/ <http://docs.cloudant.com/>
>> guides/moving-clusters.html)
>>> - Data, with all the right moves
>>> - Set your data in motion
>>> - The freedom to move
>>> (a basic human right: https://en.wikipedia.org/wiki/ <https://en.wikipedia.org/wiki/>
>> Human_rights#Freedom_of_movement)
>>> - Data that moves. Data that's freed.
>>> - Your data, wherever you need it
>>
>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with
>>
>> “Data wherever you need it.” — which I still think is succinct, neat,
>> captures both the mobile and the big-data case, isn’t too convoluted and
>> totally memorable.
>>
>> Sleeping on this a couple of nights, I really like it :)
>>
>> CouchDB
>> Data wherever you need it.
>>
>> Best
>> Jan
>> --
Re: New motto?
Posted by Nick Pavlica <li...@gmail.com>.
All,
The slogan, "Data(,) wherever you need it", does summarize CouchDB and
the surrounding community quite effectively. I would like to add a couple
of options that are a little more succinct to the mix.
- "Data where you need it"
- "Data Everywhere"
I have created a sample board with some of the updated logos that I've been
working on that use these potential mottos.
https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pdf?dl=0
I hope this helps cement some of the ideas that have been presented thus
far.
Regards!
-- Nick Pavlica
On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wo...@apache.org> wrote:
> +1 to "Data, wherever you need it." though I think I prefer it with the
> comma.
>
> ----- Original Message -----
> From: "Jan Lehnardt" <ja...@apache.org>
> To: marketing@couchdb.apache.org
> Sent: Thursday, November 20, 2014 5:25:39 PM
> Subject: Re: New motto?
>
>
> > On 20 Nov 2014, at 16:24 , Mike Broberg <mb...@us.ibm.com> wrote:
> >
> > Just some ideas -- if only to kick this thread back up when people have
> returned from Apachecon Europe :P
> > - Data that moves
> > (from a short doc that Diana Thayer wrote: http://docs.cloudant.com/
> guides/moving-clusters.html)
> > - Data, with all the right moves
> > - Set your data in motion
> > - The freedom to move
> > (a basic human right: https://en.wikipedia.org/wiki/
> Human_rights#Freedom_of_movement)
> > - Data that moves. Data that's freed.
> > - Your data, wherever you need it
>
> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with
>
> “Data wherever you need it.” — which I still think is succinct, neat,
> captures both the mobile and the big-data case, isn’t too convoluted and
> totally memorable.
>
> Sleeping on this a couple of nights, I really like it :)
>
> CouchDB
> Data wherever you need it.
>
> Best
> Jan
> --
>
>
>
>
> >
> > Maybe they're not inspiring enough, lol. Digging all y'all's ideas.
> --Mike
> > --
> > Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 |
> mbroberg@us.ibm.com | (617) 299-1409 Google Voice
> > --
> >
> > Noah Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building
> this db with a sync protocol? What's the problem we're trying to solv
> >
> > From: Noah Slater <ns...@apache.org>
> > To: Noah Slater <ns...@apache.org>
> > Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
> > Date: 11/07/2014 02:51 PM
> > Subject: Re: New motto?
> >
> >
> >
> > Again: WHY are we all building this db with a sync protocol? What's
> > the problem we're trying to solve? The answer to that is our marketing
> > pitch.
> >
> > On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> > > Just to cover some old ground here: but I'd like to stay away from
> > > "replicate" or "sync" in our primary messaging.
> > >
> > > Remember:
> > >
> > > - Why? -- what's our purpose, our goal, our shared values?
> > > - How? -- replicate/sync
> > > - What? -- HTTP, JSON, MapReduce, Erlang
> > >
> > > Our slogan (which we could lead with on our website) should
> > > communicate that value. Which is why I'm reaching for something like,
> > > we want to liberate your data. How are we going to do that? By
> > > building the world's best data store with the world's best sync
> > > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> > > etc.
> > >
> > > Do you see how the narrative could flow on the homepage? Imagine each
> > > stage as a visibly separate section.
> > >
> > >
> > >
> > > On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
> > >> All,
> > >> As with the logo, I fully agree that the motto needs to be
> changed. I
> > >> have never been a fan of the "relax" slogan, and have just tried to
> ignore
> > >> it. As I think about it, I wounder if we really need a motto at
> all. The
> > >> really hard thing when selecting a motto for something like CouchDB
> is that
> > >> can mean something different to everyone. However, if there is one
> > >> strength that CouchDB has as a main differentiator from other
> databases is
> > >> it's syncing/replication capabilities.
> > >>
> > >> Regards,
> > >> -- Nick Pavlica
> > >>
> > >>
> > >>
> > >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org>
> wrote:
> > >>
> > >>> FYI I recommend reading:
> > >>>
> > >>> https://en.wikipedia.org/wiki/Raised_fist
> > >>>
> > >>> for a history of the political implications of that logo.
> > >>>
> > >>> As to Alex's comment, I like the riff on the French national motto
> > >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
> > >>> Worth experimenting a bit more there.
> > >>>
> > >>> -Joan
> > >>>
> > >>> ----- Original Message -----
> > >>> From: "Alexander Shorin" <kx...@gmail.com>
> > >>> To: marketing@couchdb.apache.org
> > >>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <
> sean@cloudant.com>
> > >>> Sent: Friday, November 7, 2014 11:50:11 AM
> > >>> Subject: Re: New motto?
> > >>>
> > >>> I think "Liberate" is good one for some Open Data project or toolset
> > >>> to work on it, but not for CouchDB which is a database in the first
> > >>> place. As for me, my first association with "liberate" was "libre ->
> > >>> libreoffice -> wtf", may be because this is rare word for me. If we
> > >>> want (do we?) to focus on replication / data sync everywhere feature
> > >>> then the one thing comes to my mind. If anyone still remember this
> > >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant
> to
> > >>> "liberate" word - "replicate". I think replicate more clear and
> > >>> explicitly defines the idea of "free to share your data, free to sync
> > >>> it with whatever they want".
> > >>>
> > >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
> > >>>
> > >>> --
> > >>> ,,,^..^,,,
> > >>>
> > >>>
> > >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org>
> wrote:
> > >>> > Wow, yeah.
> > >>> >
> > >>> > What do others thing about using this word? "Liberate"? I think it
> has
> > >>> > the right mixture of connotations and meanings
> > >>> >
> > >>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> > >>> >> Worth mentioning that Google has the Data Liberation Front team.
> > >>> >>
> > >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
> > >>> >>
> > >>> >> Interesting (and rather provocative!) logo there.
> > >>> >>
> > >>> >> -Joan
> > >>> >>
> > >>> >> ----- Original Message -----
> > >>> >> From: "Noah Slater" <ns...@apache.org>
> > >>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
> > >>> javier@candeira.com>
> > >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
> > >>> >> Subject: Re: New motto?
> > >>> >>
> > >>> >> So, I just mentioned on dev@, but one of the angles I was
> thinking
> > >>> about was:
> > >>> >>
> > >>> >> - Liberate your data
> > >>> >> - Free your data
> > >>> >>
> > >>> >> Perhaps with "The database that..." before either.
> > >>> >>
> > >>> >> I think this "liberate" idea taps intot the core of what I think
> our
> > >>> >> "why?" is. We all seem to have the shared goal of wanting to help
> > >>> >> people liberate their data, in terms of being able to move it
> wherever
> > >>> >> they want, work on it how they want. Our sync/replication is
> really
> > >>> >> only the implementation ("how?") of that goal.
> > >>> >>
> > >>> >> "Liberate" as a word, and the associations that go with it, also
> taps
> > >>> >> into a growing movement of indie developers who are trying to move
> > >>> >> away from closed data silos and corporate multinationals being in
> > >>> >> control of massive amounts of user data.
> > >>> >>
> > >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
> > >>> >>
> > >>> >>
> > >>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com>
> wrote:
> > >>> >>> Just brrainstorming, I think the "sync" is the biggest selling
> point
> > >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
> > >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we
> don't
> > >>> >>> lose your data" in your slogan, that should be a given. You don't
> > >>> >>> advertise youghourt as "0% cyanide" either.
> > >>> >>>
> > >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
> > >>> >>> Lite/PouchDB leading the charge.
> > >>> >>>
> > >>> >>> So I would like to see a slogan along the lines that express the
> > >>> >>> concept of "A database that gets the web, mobile and sync" (not a
> > >>> >>> proposal, just a suggestionf or a message.
> > >>> >>>
> > >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox
> "A
> > >>> >>> Folder. On several computers. That syncs", we could say...
> > >>> >>>
> > >>> >>> "Your data, on the web and on your device, always in sync."
> > >>> >>>
> > >>> >>> Though that seems too specific, and getting a bit into Hoodie
> > >>> territory.
> > >>> >>>
> > >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm,
> it's
> > >>> >>> more than just sync.
> > >>> >>>
> > >>> >>> As I said above, this is just an idea dump, inspired by Noah's
> great
> > >>> >>> reframing of the problem.
> > >>> >>>
> > >>> >>> J
> > >>> >>>
> > >>> >>>
> > >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org>
> wrote:
> > >>> >>>> Thanks Noah!
> > >>> >>>>
> > >>> >>>> this is where we need to be heading.
> > >>> >>>>
> > >>> >>>> As related inspiration, see these storytelling rules by Pixar.
> Not all
> > >>> >>>> apply to what we want to do, but pretend CouchDB is a character
> and we
> > >>> >>>> want to tell its story: http://www.huffingtonpost.com/
> > >>> 2012/07/30/pixar-storytelling_n_1718854.html
> > >>> >>>>
> > >>> >>>> Best
> > >>> >>>> Jan
> > >>> >>>> --
> > >>> >>>>
> > >>> >>>>
> > >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org>
> wrote:
> > >>> >>>>>
> > >>> >>>>> Okay, so a while ago we had this discussion about what
> CouchDB's
> > >>> "why"
> > >>> >>>>> was. i.e. What's our purpose.
> > >>> >>>>>
> > >>> >>>>> There are three questions we can answer, at various points in
> our
> > >>> >>>>> marketing material:
> > >>> >>>>>
> > >>> >>>>> Why? - What's our shared goal?
> > >>> >>>>> How? - How are we working towards it?
> > >>> >>>>> What? - What are the particulars of that approach.
> > >>> >>>>>
> > >>> >>>>> Most projects get this the wrong way round. In fact, we have
> done. We
> > >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the
> what.
> > >>> >>>>> It's not interesting.
> > >>> >>>>>
> > >>> >>>>> We've had suggestions to use the motto "The database that
> > >>> >>>>> replicates/syncs". That's better. But this is the how. We're
> telling
> > >>> >>>>> you how we're working towards our shared goal. Still no
> explicit
> > >>> goal.
> > >>> >>>>>
> > >>> >>>>> Now. You look at Apple, and their motto was "think different".
> It was
> > >>> >>>>> always about challenging the status quo and putting the user
> first.
> > >>> >>>>> They just happened to be doing that by building a computer.
> (Now a
> > >>> >>>>> phone, a watch, etc, etc...)
> > >>> >>>>>
> > >>> >>>>> The thing about stating your values up front is that you
> attract
> > >>> >>>>> people with the same values. They "believe" in you and what
> you're
> > >>> >>>>> doing in a very emotional way.
> > >>> >>>>>
> > >>> >>>>> Compare this to Dell. You know anybody who's passionate about
> Dell?
> > >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe.
> But
> > >>> I'm
> > >>> >>>>> not gonna *feel* anything about it.
> > >>> >>>>>
> > >>> >>>>> So, let's talk about Couch.
> > >>> >>>>>
> > >>> >>>>> I think that our core value is giving people the power to do
> what
> > >>> they
> > >>> >>>>> want with their data. To keep it where ever they want. To move
> it
> > >>> >>>>> where ever they want. And for this to be as easy as possible.
> > >>> >>>>>
> > >>> >>>>> Here's a sample formulation
> > >>> >>>>>
> > >>> >>>>> "We want to put your data in your hands. We're gonna do that by
> > >>> >>>>> making it easy to move your anywhere you want. We just happen
> to
> > >>> >>>>> building a database."
> > >>> >>>>>
> > >>> >>>>> arkos has a great slogan: "Your data, your rules"
> > >>> >>>>>
> > >>> >>>>> This is where we need to be heading. This isn't about syncing.
> This
> > >>> is
> > >>> >>>>> about giving people the power to move their data into and out
> of
> > >>> >>>>> whatever environment, platform, and device they want to.
> > >>> >>>>>
> > >>> >>>>> Data autonomy?
> > >>> >>>>>
> > >>> >>>>> Some other notes:
> > >>> >>>>>
> > >>> >>>>> Mikeal Rogers said to me that after working with Couch, he
> started to
> > >>> >>>>> take it for granted that getting data back out of a database
> should
> > >>> be
> > >>> >>>>> as easy as putting it in. (But apparently this isn't so) He
> said this
> > >>> >>>>> was a unique feature of CouchDB.
> > >>> >>>>>
> > >>> >>>>> Tom Dale once said something about the need to share and
> distribute
> > >>> >>>>> data. No silos. Host individual sites in your own server. Can't
> > >>> >>>>> remember the context, just have it in my notes.
> > >>> >>>>>
> > >>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
> > >>> >>>>>
> > >>> >>>>> http://indiewebcamp.com/POSSE
> > >>> >>>>>
> > >>> >>>>> And also dovetails with OfflineFirst, things like unhosted,
> and the
> > >>> >>>>> growing movement of people who want local data ownership.
> > >>> >>>>>
> > >>> >>>>> Also think about the fact that CouchDB is more like Git than
> > >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> > >>> >>>>> workflows, syncing, etc. What is this about really? It's about
> > >>> >>>>> enabling decentralised data management. Ties into the same
> concept.
> > >>> >>>>>
> > >>> >>>>> Access your data anywhere
> > >>> >>>>> Access your data offline
> > >>> >>>>> Decentralised data management
> > >>> >>>>> Puts you in control of your own data
> > >>> >>>>> Local data ownership
> > >>> >>>>> Grants you data autonomy
> > >>> >>>>> Your data, your rules
> > >>> >>>>> Puts your data back in your hands
> > >>> >>>>>
> > >>> >>>>> ^ Not slogans, just prompts.
> > >>> >>>>>
> > >>> >>>>> What's our why? If we find that, we'll have our slogan.
> > >>> >>>>>
> > >>> >>>>>
> > >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com>
> wrote:
> > >>> >>>>>> I think I read something recently that there's more mobile
> than web
> > >>> app development happening these days, so "web" might end up sounding
> > >>> outdated.
> > >>> >>>>>>
> > >>> >>>>>> Random input:
> > >>> >>>>>> "Synchronicity" is a word we're using to differentiate
> > >>> couchdb-style dbs from others. Feel free to reuse or take
> inspiration from
> > >>> that...or not :)
> > >>> >>>>>>
> > >>> >>>>>> Andy
> > >>> >>>>>>
> > >>> >>>>>> Sent from my iPhone
> > >>> >>>>>>
> > >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <
> kxepal@gmail.com>
> > >>> wrote:
> > >>> >>>>>>>
> > >>> >>>>>>> Will repeat myself on IRC:
> > >>> >>>>>>>
> > >>> >>>>>>> "A database for the web" isn't good one since PouchDB is
> eventually
> > >>> >>>>>>> more "database for the web" than CouchDB now.
> > >>> >>>>>>> We need something more fresh, unique and collision safe as
> like as
> > >>> >>>>>>> "Time to relax!" was - it's hard to associate any other
> database
> > >>> with
> > >>> >>>>>>> the same motto.
> > >>> >>>>>>> --
> > >>> >>>>>>> ,,,^..^,,,
> > >>> >>>>>>>
> > >>> >>>>>>>
> > >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <
> joant@lrtw.org>
> > >>> wrote:
> > >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
> > >>> >>>>>>>> right time to consider a new motto, replacing "Time to
> relax."
> > >>> >>>>>>>>
> > >>> >>>>>>>> PouchDB is "The database that syncs."
> > >>> >>>>>>>>
> > >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the
> web"
> > >>> >>>>>>>> is the most prominent motto, bigger than "Relax."
> > >>> >>>>>>>>
> > >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
> > >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
> > >>> >>>>>>>> new motto there, even if we don't have a new logo (or
> consensus
> > >>> >>>>>>>> on one) by that time.
> > >>> >>>>>>>>
> > >>> >>>>>>>> Thoughts, suggestions, comments?
> > >>> >>>>>>>>
> > >>> >>>>>>>> -Joan
> > >>> >>>>>
> > >>> >>>>>
> > >>> >>>>>
> > >>> >>>>> --
> > >>> >>>>> Noah Slater
> > >>> >>>>> https://twitter.com/nslater
> > >>> >>>>
> > >>> >>
> > >>> >>
> > >>> >>
> > >>> >> --
> > >>> >> Noah Slater
> > >>> >> https://twitter.com/nslater
> > >>> >
> > >>> >
> > >>> >
> > >>> > --
> > >>> > Noah Slater
> > >>> > https://twitter.com/nslater
> > >>>
> > >
> > >
> > >
> > > --
> > > Noah Slater
> > > https://twitter.com/nslater
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
> >
> >
>
>
Re: New motto?
Posted by Jan Lehnardt <ja...@apache.org>.
Decidedly no comma in the proposed version.
Best
Jan
--
> On 20.11.2014, at 17:58, Joan Touzet <wo...@apache.org> wrote:
>
> +1 to "Data, wherever you need it." though I think I prefer it with the comma.
>
> ----- Original Message -----
> From: "Jan Lehnardt" <ja...@apache.org>
> To: marketing@couchdb.apache.org
> Sent: Thursday, November 20, 2014 5:25:39 PM
> Subject: Re: New motto?
>
>
>> On 20 Nov 2014, at 16:24 , Mike Broberg <mb...@us.ibm.com> wrote:
>>
>> Just some ideas -- if only to kick this thread back up when people have returned from Apachecon Europe :P
>> - Data that moves
>> (from a short doc that Diana Thayer wrote: http://docs.cloudant.com/guides/moving-clusters.html)
>> - Data, with all the right moves
>> - Set your data in motion
>> - The freedom to move
>> (a basic human right: https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement)
>> - Data that moves. Data that's freed.
>> - Your data, wherever you need it
>
> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with
>
> “Data wherever you need it.” — which I still think is succinct, neat, captures both the mobile and the big-data case, isn’t too convoluted and totally memorable.
>
> Sleeping on this a couple of nights, I really like it :)
>
> CouchDB
> Data wherever you need it.
>
> Best
> Jan
> --
>
>
>
>
>>
>> Maybe they're not inspiring enough, lol. Digging all y'all's ideas. --Mike
>> --
>> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 | mbroberg@us.ibm.com | (617) 299-1409 Google Voice
>> --
>>
>> Noah Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this db with a sync protocol? What's the problem we're trying to solv
>>
>> From: Noah Slater <ns...@apache.org>
>> To: Noah Slater <ns...@apache.org>
>> Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
>> Date: 11/07/2014 02:51 PM
>> Subject: Re: New motto?
>>
>>
>>
>> Again: WHY are we all building this db with a sync protocol? What's
>> the problem we're trying to solve? The answer to that is our marketing
>> pitch.
>>
>>> On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
>>> Just to cover some old ground here: but I'd like to stay away from
>>> "replicate" or "sync" in our primary messaging.
>>>
>>> Remember:
>>>
>>> - Why? -- what's our purpose, our goal, our shared values?
>>> - How? -- replicate/sync
>>> - What? -- HTTP, JSON, MapReduce, Erlang
>>>
>>> Our slogan (which we could lead with on our website) should
>>> communicate that value. Which is why I'm reaching for something like,
>>> we want to liberate your data. How are we going to do that? By
>>> building the world's best data store with the world's best sync
>>> protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
>>> etc.
>>>
>>> Do you see how the narrative could flow on the homepage? Imagine each
>>> stage as a visibly separate section.
>>>
>>>
>>>
>>>> On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
>>>> All,
>>>> As with the logo, I fully agree that the motto needs to be changed. I
>>>> have never been a fan of the "relax" slogan, and have just tried to ignore
>>>> it. As I think about it, I wounder if we really need a motto at all. The
>>>> really hard thing when selecting a motto for something like CouchDB is that
>>>> can mean something different to everyone. However, if there is one
>>>> strength that CouchDB has as a main differentiator from other databases is
>>>> it's syncing/replication capabilities.
>>>>
>>>> Regards,
>>>> -- Nick Pavlica
>>>>
>>>>
>>>>
>>>>> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
>>>>>
>>>>> FYI I recommend reading:
>>>>>
>>>>> https://en.wikipedia.org/wiki/Raised_fist
>>>>>
>>>>> for a history of the political implications of that logo.
>>>>>
>>>>> As to Alex's comment, I like the riff on the French national motto
>>>>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
>>>>> Worth experimenting a bit more there.
>>>>>
>>>>> -Joan
>>>>>
>>>>> ----- Original Message -----
>>>>> From: "Alexander Shorin" <kx...@gmail.com>
>>>>> To: marketing@couchdb.apache.org
>>>>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <se...@cloudant.com>
>>>>> Sent: Friday, November 7, 2014 11:50:11 AM
>>>>> Subject: Re: New motto?
>>>>>
>>>>> I think "Liberate" is good one for some Open Data project or toolset
>>>>> to work on it, but not for CouchDB which is a database in the first
>>>>> place. As for me, my first association with "liberate" was "libre ->
>>>>> libreoffice -> wtf", may be because this is rare word for me. If we
>>>>> want (do we?) to focus on replication / data sync everywhere feature
>>>>> then the one thing comes to my mind. If anyone still remember this
>>>>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
>>>>> "liberate" word - "replicate". I think replicate more clear and
>>>>> explicitly defines the idea of "free to share your data, free to sync
>>>>> it with whatever they want".
>>>>>
>>>>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
>>>>>
>>>>> --
>>>>> ,,,^..^,,,
>>>>>
>>>>>
>>>>>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
>>>>>> Wow, yeah.
>>>>>>
>>>>>> What do others thing about using this word? "Liberate"? I think it has
>>>>>> the right mixture of connotations and meanings
>>>>>>
>>>>>>> On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
>>>>>>> Worth mentioning that Google has the Data Liberation Front team.
>>>>>>>
>>>>>>> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>>>>>>>
>>>>>>> Interesting (and rather provocative!) logo there.
>>>>>>>
>>>>>>> -Joan
>>>>>>>
>>>>>>> ----- Original Message -----
>>>>>>> From: "Noah Slater" <ns...@apache.org>
>>>>>>> To: marketing@couchdb.apache.org, "Javier Candeira" <
>>>>> javier@candeira.com>
>>>>>>> Sent: Wednesday, November 5, 2014 12:52:05 PM
>>>>>>> Subject: Re: New motto?
>>>>>>>
>>>>>>> So, I just mentioned on dev@, but one of the angles I was thinking
>>>>> about was:
>>>>>>>
>>>>>>> - Liberate your data
>>>>>>> - Free your data
>>>>>>>
>>>>>>> Perhaps with "The database that..." before either.
>>>>>>>
>>>>>>> I think this "liberate" idea taps intot the core of what I think our
>>>>>>> "why?" is. We all seem to have the shared goal of wanting to help
>>>>>>> people liberate their data, in terms of being able to move it wherever
>>>>>>> they want, work on it how they want. Our sync/replication is really
>>>>>>> only the implementation ("how?") of that goal.
>>>>>>>
>>>>>>> "Liberate" as a word, and the associations that go with it, also taps
>>>>>>> into a growing movement of indie developers who are trying to move
>>>>>>> away from closed data silos and corporate multinationals being in
>>>>>>> control of massive amounts of user data.
>>>>>>>
>>>>>>> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>>>>>>>
>>>>>>>
>>>>>>>> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
>>>>>>>> Just brrainstorming, I think the "sync" is the biggest selling point
>>>>>>>> of CouchDB. The fact that it doesn't lose data is obviously good
>>>>>>>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>>>>>>>> lose your data" in your slogan, that should be a given. You don't
>>>>>>>> advertise youghourt as "0% cyanide" either.
>>>>>>>>
>>>>>>>> Another strong point is the ecosystem, with TouchDB/Couchbase
>>>>>>>> Lite/PouchDB leading the charge.
>>>>>>>>
>>>>>>>> So I would like to see a slogan along the lines that express the
>>>>>>>> concept of "A database that gets the web, mobile and sync" (not a
>>>>>>>> proposal, just a suggestionf or a message.
>>>>>>>>
>>>>>>>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>>>>>>>> Folder. On several computers. That syncs", we could say...
>>>>>>>>
>>>>>>>> "Your data, on the web and on your device, always in sync."
>>>>>>>>
>>>>>>>> Though that seems too specific, and getting a bit into Hoodie
>>>>> territory.
>>>>>>>>
>>>>>>>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>>>>>>>> more than just sync.
>>>>>>>>
>>>>>>>> As I said above, this is just an idea dump, inspired by Noah's great
>>>>>>>> reframing of the problem.
>>>>>>>>
>>>>>>>> J
>>>>>>>>
>>>>>>>>
>>>>>>>>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>>>>>>>>> Thanks Noah!
>>>>>>>>>
>>>>>>>>> this is where we need to be heading.
>>>>>>>>>
>>>>>>>>> As related inspiration, see these storytelling rules by Pixar. Not all
>>>>>>>>> apply to what we want to do, but pretend CouchDB is a character and we
>>>>>>>>> want to tell its story: http://www.huffingtonpost.com/
>>>>> 2012/07/30/pixar-storytelling_n_1718854.html
>>>>>>>>>
>>>>>>>>> Best
>>>>>>>>> Jan
>>>>>>>>> --
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>>>>>>>>>
>>>>>>>>>> Okay, so a while ago we had this discussion about what CouchDB's
>>>>> "why"
>>>>>>>>>> was. i.e. What's our purpose.
>>>>>>>>>>
>>>>>>>>>> There are three questions we can answer, at various points in our
>>>>>>>>>> marketing material:
>>>>>>>>>>
>>>>>>>>>> Why? - What's our shared goal?
>>>>>>>>>> How? - How are we working towards it?
>>>>>>>>>> What? - What are the particulars of that approach.
>>>>>>>>>>
>>>>>>>>>> Most projects get this the wrong way round. In fact, we have done. We
>>>>>>>>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>>>>>>>>> It's not interesting.
>>>>>>>>>>
>>>>>>>>>> We've had suggestions to use the motto "The database that
>>>>>>>>>> replicates/syncs". That's better. But this is the how. We're telling
>>>>>>>>>> you how we're working towards our shared goal. Still no explicit
>>>>> goal.
>>>>>>>>>>
>>>>>>>>>> Now. You look at Apple, and their motto was "think different". It was
>>>>>>>>>> always about challenging the status quo and putting the user first.
>>>>>>>>>> They just happened to be doing that by building a computer. (Now a
>>>>>>>>>> phone, a watch, etc, etc...)
>>>>>>>>>>
>>>>>>>>>> The thing about stating your values up front is that you attract
>>>>>>>>>> people with the same values. They "believe" in you and what you're
>>>>>>>>>> doing in a very emotional way.
>>>>>>>>>>
>>>>>>>>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>>>>>>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But
>>>>> I'm
>>>>>>>>>> not gonna *feel* anything about it.
>>>>>>>>>>
>>>>>>>>>> So, let's talk about Couch.
>>>>>>>>>>
>>>>>>>>>> I think that our core value is giving people the power to do what
>>>>> they
>>>>>>>>>> want with their data. To keep it where ever they want. To move it
>>>>>>>>>> where ever they want. And for this to be as easy as possible.
>>>>>>>>>>
>>>>>>>>>> Here's a sample formulation
>>>>>>>>>>
>>>>>>>>>> "We want to put your data in your hands. We're gonna do that by
>>>>>>>>>> making it easy to move your anywhere you want. We just happen to
>>>>>>>>>> building a database."
>>>>>>>>>>
>>>>>>>>>> arkos has a great slogan: "Your data, your rules"
>>>>>>>>>>
>>>>>>>>>> This is where we need to be heading. This isn't about syncing. This
>>>>> is
>>>>>>>>>> about giving people the power to move their data into and out of
>>>>>>>>>> whatever environment, platform, and device they want to.
>>>>>>>>>>
>>>>>>>>>> Data autonomy?
>>>>>>>>>>
>>>>>>>>>> Some other notes:
>>>>>>>>>>
>>>>>>>>>> Mikeal Rogers said to me that after working with Couch, he started to
>>>>>>>>>> take it for granted that getting data back out of a database should
>>>>> be
>>>>>>>>>> as easy as putting it in. (But apparently this isn't so) He said this
>>>>>>>>>> was a unique feature of CouchDB.
>>>>>>>>>>
>>>>>>>>>> Tom Dale once said something about the need to share and distribute
>>>>>>>>>> data. No silos. Host individual sites in your own server. Can't
>>>>>>>>>> remember the context, just have it in my notes.
>>>>>>>>>>
>>>>>>>>>> But this ties into the IndieWebCamp concept of POSSE.
>>>>>>>>>>
>>>>>>>>>> http://indiewebcamp.com/POSSE
>>>>>>>>>>
>>>>>>>>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>>>>>>>>> growing movement of people who want local data ownership.
>>>>>>>>>>
>>>>>>>>>> Also think about the fact that CouchDB is more like Git than
>>>>>>>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>>>>>>>>> workflows, syncing, etc. What is this about really? It's about
>>>>>>>>>> enabling decentralised data management. Ties into the same concept.
>>>>>>>>>>
>>>>>>>>>> Access your data anywhere
>>>>>>>>>> Access your data offline
>>>>>>>>>> Decentralised data management
>>>>>>>>>> Puts you in control of your own data
>>>>>>>>>> Local data ownership
>>>>>>>>>> Grants you data autonomy
>>>>>>>>>> Your data, your rules
>>>>>>>>>> Puts your data back in your hands
>>>>>>>>>>
>>>>>>>>>> ^ Not slogans, just prompts.
>>>>>>>>>>
>>>>>>>>>> What's our why? If we find that, we'll have our slogan.
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>>>>>>>>>> I think I read something recently that there's more mobile than web
>>>>> app development happening these days, so "web" might end up sounding
>>>>> outdated.
>>>>>>>>>>>
>>>>>>>>>>> Random input:
>>>>>>>>>>> "Synchronicity" is a word we're using to differentiate
>>>>> couchdb-style dbs from others. Feel free to reuse or take inspiration from
>>>>> that...or not :)
>>>>>>>>>>>
>>>>>>>>>>> Andy
>>>>>>>>>>>
>>>>>>>>>>> Sent from my iPhone
>>>>>>>>>>>
>>>>>>>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
>>>>> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>> Will repeat myself on IRC:
>>>>>>>>>>>>
>>>>>>>>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>>>>>>>>>> more "database for the web" than CouchDB now.
>>>>>>>>>>>> We need something more fresh, unique and collision safe as like as
>>>>>>>>>>>> "Time to relax!" was - it's hard to associate any other database
>>>>> with
>>>>>>>>>>>> the same motto.
>>>>>>>>>>>> --
>>>>>>>>>>>> ,,,^..^,,,
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
>>>>> wrote:
>>>>>>>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>>>>>>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>>>>>>>>>
>>>>>>>>>>>>> PouchDB is "The database that syncs."
>>>>>>>>>>>>>
>>>>>>>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>>>>>>>>>> is the most prominent motto, bigger than "Relax."
>>>>>>>>>>>>>
>>>>>>>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>>>>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>>>>>>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>>>>>>>>>> on one) by that time.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Thoughts, suggestions, comments?
>>>>>>>>>>>>>
>>>>>>>>>>>>> -Joan
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> --
>>>>>>>>>> Noah Slater
>>>>>>>>>> https://twitter.com/nslater
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Noah Slater
>>>>>>> https://twitter.com/nslater
>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Noah Slater
>>>>>> https://twitter.com/nslater
>>>
>>>
>>>
>>> --
>>> Noah Slater
>>> https://twitter.com/nslater
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>
Re: New motto?
Posted by Joan Touzet <wo...@apache.org>.
+1 to "Data, wherever you need it." though I think I prefer it with the comma.
----- Original Message -----
From: "Jan Lehnardt" <ja...@apache.org>
To: marketing@couchdb.apache.org
Sent: Thursday, November 20, 2014 5:25:39 PM
Subject: Re: New motto?
> On 20 Nov 2014, at 16:24 , Mike Broberg <mb...@us.ibm.com> wrote:
>
> Just some ideas -- if only to kick this thread back up when people have returned from Apachecon Europe :P
> - Data that moves
> (from a short doc that Diana Thayer wrote: http://docs.cloudant.com/guides/moving-clusters.html)
> - Data, with all the right moves
> - Set your data in motion
> - The freedom to move
> (a basic human right: https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement)
> - Data that moves. Data that's freed.
> - Your data, wherever you need it
Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with
“Data wherever you need it.” — which I still think is succinct, neat, captures both the mobile and the big-data case, isn’t too convoluted and totally memorable.
Sleeping on this a couple of nights, I really like it :)
CouchDB
Data wherever you need it.
Best
Jan
--
>
> Maybe they're not inspiring enough, lol. Digging all y'all's ideas. --Mike
> --
> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 | mbroberg@us.ibm.com | (617) 299-1409 Google Voice
> --
>
> Noah Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this db with a sync protocol? What's the problem we're trying to solv
>
> From: Noah Slater <ns...@apache.org>
> To: Noah Slater <ns...@apache.org>
> Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
> Date: 11/07/2014 02:51 PM
> Subject: Re: New motto?
>
>
>
> Again: WHY are we all building this db with a sync protocol? What's
> the problem we're trying to solve? The answer to that is our marketing
> pitch.
>
> On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> > Just to cover some old ground here: but I'd like to stay away from
> > "replicate" or "sync" in our primary messaging.
> >
> > Remember:
> >
> > - Why? -- what's our purpose, our goal, our shared values?
> > - How? -- replicate/sync
> > - What? -- HTTP, JSON, MapReduce, Erlang
> >
> > Our slogan (which we could lead with on our website) should
> > communicate that value. Which is why I'm reaching for something like,
> > we want to liberate your data. How are we going to do that? By
> > building the world's best data store with the world's best sync
> > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> > etc.
> >
> > Do you see how the narrative could flow on the homepage? Imagine each
> > stage as a visibly separate section.
> >
> >
> >
> > On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
> >> All,
> >> As with the logo, I fully agree that the motto needs to be changed. I
> >> have never been a fan of the "relax" slogan, and have just tried to ignore
> >> it. As I think about it, I wounder if we really need a motto at all. The
> >> really hard thing when selecting a motto for something like CouchDB is that
> >> can mean something different to everyone. However, if there is one
> >> strength that CouchDB has as a main differentiator from other databases is
> >> it's syncing/replication capabilities.
> >>
> >> Regards,
> >> -- Nick Pavlica
> >>
> >>
> >>
> >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
> >>
> >>> FYI I recommend reading:
> >>>
> >>> https://en.wikipedia.org/wiki/Raised_fist
> >>>
> >>> for a history of the political implications of that logo.
> >>>
> >>> As to Alex's comment, I like the riff on the French national motto
> >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
> >>> Worth experimenting a bit more there.
> >>>
> >>> -Joan
> >>>
> >>> ----- Original Message -----
> >>> From: "Alexander Shorin" <kx...@gmail.com>
> >>> To: marketing@couchdb.apache.org
> >>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <se...@cloudant.com>
> >>> Sent: Friday, November 7, 2014 11:50:11 AM
> >>> Subject: Re: New motto?
> >>>
> >>> I think "Liberate" is good one for some Open Data project or toolset
> >>> to work on it, but not for CouchDB which is a database in the first
> >>> place. As for me, my first association with "liberate" was "libre ->
> >>> libreoffice -> wtf", may be because this is rare word for me. If we
> >>> want (do we?) to focus on replication / data sync everywhere feature
> >>> then the one thing comes to my mind. If anyone still remember this
> >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
> >>> "liberate" word - "replicate". I think replicate more clear and
> >>> explicitly defines the idea of "free to share your data, free to sync
> >>> it with whatever they want".
> >>>
> >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
> >>>
> >>> --
> >>> ,,,^..^,,,
> >>>
> >>>
> >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
> >>> > Wow, yeah.
> >>> >
> >>> > What do others thing about using this word? "Liberate"? I think it has
> >>> > the right mixture of connotations and meanings
> >>> >
> >>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> >>> >> Worth mentioning that Google has the Data Liberation Front team.
> >>> >>
> >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
> >>> >>
> >>> >> Interesting (and rather provocative!) logo there.
> >>> >>
> >>> >> -Joan
> >>> >>
> >>> >> ----- Original Message -----
> >>> >> From: "Noah Slater" <ns...@apache.org>
> >>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
> >>> javier@candeira.com>
> >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
> >>> >> Subject: Re: New motto?
> >>> >>
> >>> >> So, I just mentioned on dev@, but one of the angles I was thinking
> >>> about was:
> >>> >>
> >>> >> - Liberate your data
> >>> >> - Free your data
> >>> >>
> >>> >> Perhaps with "The database that..." before either.
> >>> >>
> >>> >> I think this "liberate" idea taps intot the core of what I think our
> >>> >> "why?" is. We all seem to have the shared goal of wanting to help
> >>> >> people liberate their data, in terms of being able to move it wherever
> >>> >> they want, work on it how they want. Our sync/replication is really
> >>> >> only the implementation ("how?") of that goal.
> >>> >>
> >>> >> "Liberate" as a word, and the associations that go with it, also taps
> >>> >> into a growing movement of indie developers who are trying to move
> >>> >> away from closed data silos and corporate multinationals being in
> >>> >> control of massive amounts of user data.
> >>> >>
> >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
> >>> >>
> >>> >>
> >>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
> >>> >>> Just brrainstorming, I think the "sync" is the biggest selling point
> >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
> >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't
> >>> >>> lose your data" in your slogan, that should be a given. You don't
> >>> >>> advertise youghourt as "0% cyanide" either.
> >>> >>>
> >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
> >>> >>> Lite/PouchDB leading the charge.
> >>> >>>
> >>> >>> So I would like to see a slogan along the lines that express the
> >>> >>> concept of "A database that gets the web, mobile and sync" (not a
> >>> >>> proposal, just a suggestionf or a message.
> >>> >>>
> >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
> >>> >>> Folder. On several computers. That syncs", we could say...
> >>> >>>
> >>> >>> "Your data, on the web and on your device, always in sync."
> >>> >>>
> >>> >>> Though that seems too specific, and getting a bit into Hoodie
> >>> territory.
> >>> >>>
> >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
> >>> >>> more than just sync.
> >>> >>>
> >>> >>> As I said above, this is just an idea dump, inspired by Noah's great
> >>> >>> reframing of the problem.
> >>> >>>
> >>> >>> J
> >>> >>>
> >>> >>>
> >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
> >>> >>>> Thanks Noah!
> >>> >>>>
> >>> >>>> this is where we need to be heading.
> >>> >>>>
> >>> >>>> As related inspiration, see these storytelling rules by Pixar. Not all
> >>> >>>> apply to what we want to do, but pretend CouchDB is a character and we
> >>> >>>> want to tell its story: http://www.huffingtonpost.com/
> >>> 2012/07/30/pixar-storytelling_n_1718854.html
> >>> >>>>
> >>> >>>> Best
> >>> >>>> Jan
> >>> >>>> --
> >>> >>>>
> >>> >>>>
> >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
> >>> >>>>>
> >>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
> >>> "why"
> >>> >>>>> was. i.e. What's our purpose.
> >>> >>>>>
> >>> >>>>> There are three questions we can answer, at various points in our
> >>> >>>>> marketing material:
> >>> >>>>>
> >>> >>>>> Why? - What's our shared goal?
> >>> >>>>> How? - How are we working towards it?
> >>> >>>>> What? - What are the particulars of that approach.
> >>> >>>>>
> >>> >>>>> Most projects get this the wrong way round. In fact, we have done. We
> >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the what.
> >>> >>>>> It's not interesting.
> >>> >>>>>
> >>> >>>>> We've had suggestions to use the motto "The database that
> >>> >>>>> replicates/syncs". That's better. But this is the how. We're telling
> >>> >>>>> you how we're working towards our shared goal. Still no explicit
> >>> goal.
> >>> >>>>>
> >>> >>>>> Now. You look at Apple, and their motto was "think different". It was
> >>> >>>>> always about challenging the status quo and putting the user first.
> >>> >>>>> They just happened to be doing that by building a computer. (Now a
> >>> >>>>> phone, a watch, etc, etc...)
> >>> >>>>>
> >>> >>>>> The thing about stating your values up front is that you attract
> >>> >>>>> people with the same values. They "believe" in you and what you're
> >>> >>>>> doing in a very emotional way.
> >>> >>>>>
> >>> >>>>> Compare this to Dell. You know anybody who's passionate about Dell?
> >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But
> >>> I'm
> >>> >>>>> not gonna *feel* anything about it.
> >>> >>>>>
> >>> >>>>> So, let's talk about Couch.
> >>> >>>>>
> >>> >>>>> I think that our core value is giving people the power to do what
> >>> they
> >>> >>>>> want with their data. To keep it where ever they want. To move it
> >>> >>>>> where ever they want. And for this to be as easy as possible.
> >>> >>>>>
> >>> >>>>> Here's a sample formulation
> >>> >>>>>
> >>> >>>>> "We want to put your data in your hands. We're gonna do that by
> >>> >>>>> making it easy to move your anywhere you want. We just happen to
> >>> >>>>> building a database."
> >>> >>>>>
> >>> >>>>> arkos has a great slogan: "Your data, your rules"
> >>> >>>>>
> >>> >>>>> This is where we need to be heading. This isn't about syncing. This
> >>> is
> >>> >>>>> about giving people the power to move their data into and out of
> >>> >>>>> whatever environment, platform, and device they want to.
> >>> >>>>>
> >>> >>>>> Data autonomy?
> >>> >>>>>
> >>> >>>>> Some other notes:
> >>> >>>>>
> >>> >>>>> Mikeal Rogers said to me that after working with Couch, he started to
> >>> >>>>> take it for granted that getting data back out of a database should
> >>> be
> >>> >>>>> as easy as putting it in. (But apparently this isn't so) He said this
> >>> >>>>> was a unique feature of CouchDB.
> >>> >>>>>
> >>> >>>>> Tom Dale once said something about the need to share and distribute
> >>> >>>>> data. No silos. Host individual sites in your own server. Can't
> >>> >>>>> remember the context, just have it in my notes.
> >>> >>>>>
> >>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
> >>> >>>>>
> >>> >>>>> http://indiewebcamp.com/POSSE
> >>> >>>>>
> >>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and the
> >>> >>>>> growing movement of people who want local data ownership.
> >>> >>>>>
> >>> >>>>> Also think about the fact that CouchDB is more like Git than
> >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> >>> >>>>> workflows, syncing, etc. What is this about really? It's about
> >>> >>>>> enabling decentralised data management. Ties into the same concept.
> >>> >>>>>
> >>> >>>>> Access your data anywhere
> >>> >>>>> Access your data offline
> >>> >>>>> Decentralised data management
> >>> >>>>> Puts you in control of your own data
> >>> >>>>> Local data ownership
> >>> >>>>> Grants you data autonomy
> >>> >>>>> Your data, your rules
> >>> >>>>> Puts your data back in your hands
> >>> >>>>>
> >>> >>>>> ^ Not slogans, just prompts.
> >>> >>>>>
> >>> >>>>> What's our why? If we find that, we'll have our slogan.
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
> >>> >>>>>> I think I read something recently that there's more mobile than web
> >>> app development happening these days, so "web" might end up sounding
> >>> outdated.
> >>> >>>>>>
> >>> >>>>>> Random input:
> >>> >>>>>> "Synchronicity" is a word we're using to differentiate
> >>> couchdb-style dbs from others. Feel free to reuse or take inspiration from
> >>> that...or not :)
> >>> >>>>>>
> >>> >>>>>> Andy
> >>> >>>>>>
> >>> >>>>>> Sent from my iPhone
> >>> >>>>>>
> >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
> >>> wrote:
> >>> >>>>>>>
> >>> >>>>>>> Will repeat myself on IRC:
> >>> >>>>>>>
> >>> >>>>>>> "A database for the web" isn't good one since PouchDB is eventually
> >>> >>>>>>> more "database for the web" than CouchDB now.
> >>> >>>>>>> We need something more fresh, unique and collision safe as like as
> >>> >>>>>>> "Time to relax!" was - it's hard to associate any other database
> >>> with
> >>> >>>>>>> the same motto.
> >>> >>>>>>> --
> >>> >>>>>>> ,,,^..^,,,
> >>> >>>>>>>
> >>> >>>>>>>
> >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
> >>> wrote:
> >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
> >>> >>>>>>>> right time to consider a new motto, replacing "Time to relax."
> >>> >>>>>>>>
> >>> >>>>>>>> PouchDB is "The database that syncs."
> >>> >>>>>>>>
> >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
> >>> >>>>>>>> is the most prominent motto, bigger than "Relax."
> >>> >>>>>>>>
> >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
> >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
> >>> >>>>>>>> new motto there, even if we don't have a new logo (or consensus
> >>> >>>>>>>> on one) by that time.
> >>> >>>>>>>>
> >>> >>>>>>>> Thoughts, suggestions, comments?
> >>> >>>>>>>>
> >>> >>>>>>>> -Joan
> >>> >>>>>
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> --
> >>> >>>>> Noah Slater
> >>> >>>>> https://twitter.com/nslater
> >>> >>>>
> >>> >>
> >>> >>
> >>> >>
> >>> >> --
> >>> >> Noah Slater
> >>> >> https://twitter.com/nslater
> >>> >
> >>> >
> >>> >
> >>> > --
> >>> > Noah Slater
> >>> > https://twitter.com/nslater
> >>>
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
>
>
Re: New motto?
Posted by Jan Lehnardt <ja...@apache.org>.
> On 20 Nov 2014, at 16:24 , Mike Broberg <mb...@us.ibm.com> wrote:
>
> Just some ideas -- if only to kick this thread back up when people have returned from Apachecon Europe :P
> - Data that moves
> (from a short doc that Diana Thayer wrote: http://docs.cloudant.com/guides/moving-clusters.html)
> - Data, with all the right moves
> - Set your data in motion
> - The freedom to move
> (a basic human right: https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement)
> - Data that moves. Data that's freed.
> - Your data, wherever you need it
Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with
“Data wherever you need it.” — which I still think is succinct, neat, captures both the mobile and the big-data case, isn’t too convoluted and totally memorable.
Sleeping on this a couple of nights, I really like it :)
CouchDB
Data wherever you need it.
Best
Jan
--
>
> Maybe they're not inspiring enough, lol. Digging all y'all's ideas. --Mike
> --
> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 | mbroberg@us.ibm.com | (617) 299-1409 Google Voice
> --
>
> Noah Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this db with a sync protocol? What's the problem we're trying to solv
>
> From: Noah Slater <ns...@apache.org>
> To: Noah Slater <ns...@apache.org>
> Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
> Date: 11/07/2014 02:51 PM
> Subject: Re: New motto?
>
>
>
> Again: WHY are we all building this db with a sync protocol? What's
> the problem we're trying to solve? The answer to that is our marketing
> pitch.
>
> On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> > Just to cover some old ground here: but I'd like to stay away from
> > "replicate" or "sync" in our primary messaging.
> >
> > Remember:
> >
> > - Why? -- what's our purpose, our goal, our shared values?
> > - How? -- replicate/sync
> > - What? -- HTTP, JSON, MapReduce, Erlang
> >
> > Our slogan (which we could lead with on our website) should
> > communicate that value. Which is why I'm reaching for something like,
> > we want to liberate your data. How are we going to do that? By
> > building the world's best data store with the world's best sync
> > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> > etc.
> >
> > Do you see how the narrative could flow on the homepage? Imagine each
> > stage as a visibly separate section.
> >
> >
> >
> > On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
> >> All,
> >> As with the logo, I fully agree that the motto needs to be changed. I
> >> have never been a fan of the "relax" slogan, and have just tried to ignore
> >> it. As I think about it, I wounder if we really need a motto at all. The
> >> really hard thing when selecting a motto for something like CouchDB is that
> >> can mean something different to everyone. However, if there is one
> >> strength that CouchDB has as a main differentiator from other databases is
> >> it's syncing/replication capabilities.
> >>
> >> Regards,
> >> -- Nick Pavlica
> >>
> >>
> >>
> >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
> >>
> >>> FYI I recommend reading:
> >>>
> >>> https://en.wikipedia.org/wiki/Raised_fist
> >>>
> >>> for a history of the political implications of that logo.
> >>>
> >>> As to Alex's comment, I like the riff on the French national motto
> >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
> >>> Worth experimenting a bit more there.
> >>>
> >>> -Joan
> >>>
> >>> ----- Original Message -----
> >>> From: "Alexander Shorin" <kx...@gmail.com>
> >>> To: marketing@couchdb.apache.org
> >>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <se...@cloudant.com>
> >>> Sent: Friday, November 7, 2014 11:50:11 AM
> >>> Subject: Re: New motto?
> >>>
> >>> I think "Liberate" is good one for some Open Data project or toolset
> >>> to work on it, but not for CouchDB which is a database in the first
> >>> place. As for me, my first association with "liberate" was "libre ->
> >>> libreoffice -> wtf", may be because this is rare word for me. If we
> >>> want (do we?) to focus on replication / data sync everywhere feature
> >>> then the one thing comes to my mind. If anyone still remember this
> >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
> >>> "liberate" word - "replicate". I think replicate more clear and
> >>> explicitly defines the idea of "free to share your data, free to sync
> >>> it with whatever they want".
> >>>
> >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
> >>>
> >>> --
> >>> ,,,^..^,,,
> >>>
> >>>
> >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
> >>> > Wow, yeah.
> >>> >
> >>> > What do others thing about using this word? "Liberate"? I think it has
> >>> > the right mixture of connotations and meanings
> >>> >
> >>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> >>> >> Worth mentioning that Google has the Data Liberation Front team.
> >>> >>
> >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
> >>> >>
> >>> >> Interesting (and rather provocative!) logo there.
> >>> >>
> >>> >> -Joan
> >>> >>
> >>> >> ----- Original Message -----
> >>> >> From: "Noah Slater" <ns...@apache.org>
> >>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
> >>> javier@candeira.com>
> >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
> >>> >> Subject: Re: New motto?
> >>> >>
> >>> >> So, I just mentioned on dev@, but one of the angles I was thinking
> >>> about was:
> >>> >>
> >>> >> - Liberate your data
> >>> >> - Free your data
> >>> >>
> >>> >> Perhaps with "The database that..." before either.
> >>> >>
> >>> >> I think this "liberate" idea taps intot the core of what I think our
> >>> >> "why?" is. We all seem to have the shared goal of wanting to help
> >>> >> people liberate their data, in terms of being able to move it wherever
> >>> >> they want, work on it how they want. Our sync/replication is really
> >>> >> only the implementation ("how?") of that goal.
> >>> >>
> >>> >> "Liberate" as a word, and the associations that go with it, also taps
> >>> >> into a growing movement of indie developers who are trying to move
> >>> >> away from closed data silos and corporate multinationals being in
> >>> >> control of massive amounts of user data.
> >>> >>
> >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
> >>> >>
> >>> >>
> >>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
> >>> >>> Just brrainstorming, I think the "sync" is the biggest selling point
> >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
> >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't
> >>> >>> lose your data" in your slogan, that should be a given. You don't
> >>> >>> advertise youghourt as "0% cyanide" either.
> >>> >>>
> >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
> >>> >>> Lite/PouchDB leading the charge.
> >>> >>>
> >>> >>> So I would like to see a slogan along the lines that express the
> >>> >>> concept of "A database that gets the web, mobile and sync" (not a
> >>> >>> proposal, just a suggestionf or a message.
> >>> >>>
> >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
> >>> >>> Folder. On several computers. That syncs", we could say...
> >>> >>>
> >>> >>> "Your data, on the web and on your device, always in sync."
> >>> >>>
> >>> >>> Though that seems too specific, and getting a bit into Hoodie
> >>> territory.
> >>> >>>
> >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
> >>> >>> more than just sync.
> >>> >>>
> >>> >>> As I said above, this is just an idea dump, inspired by Noah's great
> >>> >>> reframing of the problem.
> >>> >>>
> >>> >>> J
> >>> >>>
> >>> >>>
> >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
> >>> >>>> Thanks Noah!
> >>> >>>>
> >>> >>>> this is where we need to be heading.
> >>> >>>>
> >>> >>>> As related inspiration, see these storytelling rules by Pixar. Not all
> >>> >>>> apply to what we want to do, but pretend CouchDB is a character and we
> >>> >>>> want to tell its story: http://www.huffingtonpost.com/
> >>> 2012/07/30/pixar-storytelling_n_1718854.html
> >>> >>>>
> >>> >>>> Best
> >>> >>>> Jan
> >>> >>>> --
> >>> >>>>
> >>> >>>>
> >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
> >>> >>>>>
> >>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
> >>> "why"
> >>> >>>>> was. i.e. What's our purpose.
> >>> >>>>>
> >>> >>>>> There are three questions we can answer, at various points in our
> >>> >>>>> marketing material:
> >>> >>>>>
> >>> >>>>> Why? - What's our shared goal?
> >>> >>>>> How? - How are we working towards it?
> >>> >>>>> What? - What are the particulars of that approach.
> >>> >>>>>
> >>> >>>>> Most projects get this the wrong way round. In fact, we have done. We
> >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the what.
> >>> >>>>> It's not interesting.
> >>> >>>>>
> >>> >>>>> We've had suggestions to use the motto "The database that
> >>> >>>>> replicates/syncs". That's better. But this is the how. We're telling
> >>> >>>>> you how we're working towards our shared goal. Still no explicit
> >>> goal.
> >>> >>>>>
> >>> >>>>> Now. You look at Apple, and their motto was "think different". It was
> >>> >>>>> always about challenging the status quo and putting the user first.
> >>> >>>>> They just happened to be doing that by building a computer. (Now a
> >>> >>>>> phone, a watch, etc, etc...)
> >>> >>>>>
> >>> >>>>> The thing about stating your values up front is that you attract
> >>> >>>>> people with the same values. They "believe" in you and what you're
> >>> >>>>> doing in a very emotional way.
> >>> >>>>>
> >>> >>>>> Compare this to Dell. You know anybody who's passionate about Dell?
> >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But
> >>> I'm
> >>> >>>>> not gonna *feel* anything about it.
> >>> >>>>>
> >>> >>>>> So, let's talk about Couch.
> >>> >>>>>
> >>> >>>>> I think that our core value is giving people the power to do what
> >>> they
> >>> >>>>> want with their data. To keep it where ever they want. To move it
> >>> >>>>> where ever they want. And for this to be as easy as possible.
> >>> >>>>>
> >>> >>>>> Here's a sample formulation
> >>> >>>>>
> >>> >>>>> "We want to put your data in your hands. We're gonna do that by
> >>> >>>>> making it easy to move your anywhere you want. We just happen to
> >>> >>>>> building a database."
> >>> >>>>>
> >>> >>>>> arkos has a great slogan: "Your data, your rules"
> >>> >>>>>
> >>> >>>>> This is where we need to be heading. This isn't about syncing. This
> >>> is
> >>> >>>>> about giving people the power to move their data into and out of
> >>> >>>>> whatever environment, platform, and device they want to.
> >>> >>>>>
> >>> >>>>> Data autonomy?
> >>> >>>>>
> >>> >>>>> Some other notes:
> >>> >>>>>
> >>> >>>>> Mikeal Rogers said to me that after working with Couch, he started to
> >>> >>>>> take it for granted that getting data back out of a database should
> >>> be
> >>> >>>>> as easy as putting it in. (But apparently this isn't so) He said this
> >>> >>>>> was a unique feature of CouchDB.
> >>> >>>>>
> >>> >>>>> Tom Dale once said something about the need to share and distribute
> >>> >>>>> data. No silos. Host individual sites in your own server. Can't
> >>> >>>>> remember the context, just have it in my notes.
> >>> >>>>>
> >>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
> >>> >>>>>
> >>> >>>>> http://indiewebcamp.com/POSSE
> >>> >>>>>
> >>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and the
> >>> >>>>> growing movement of people who want local data ownership.
> >>> >>>>>
> >>> >>>>> Also think about the fact that CouchDB is more like Git than
> >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> >>> >>>>> workflows, syncing, etc. What is this about really? It's about
> >>> >>>>> enabling decentralised data management. Ties into the same concept.
> >>> >>>>>
> >>> >>>>> Access your data anywhere
> >>> >>>>> Access your data offline
> >>> >>>>> Decentralised data management
> >>> >>>>> Puts you in control of your own data
> >>> >>>>> Local data ownership
> >>> >>>>> Grants you data autonomy
> >>> >>>>> Your data, your rules
> >>> >>>>> Puts your data back in your hands
> >>> >>>>>
> >>> >>>>> ^ Not slogans, just prompts.
> >>> >>>>>
> >>> >>>>> What's our why? If we find that, we'll have our slogan.
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
> >>> >>>>>> I think I read something recently that there's more mobile than web
> >>> app development happening these days, so "web" might end up sounding
> >>> outdated.
> >>> >>>>>>
> >>> >>>>>> Random input:
> >>> >>>>>> "Synchronicity" is a word we're using to differentiate
> >>> couchdb-style dbs from others. Feel free to reuse or take inspiration from
> >>> that...or not :)
> >>> >>>>>>
> >>> >>>>>> Andy
> >>> >>>>>>
> >>> >>>>>> Sent from my iPhone
> >>> >>>>>>
> >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
> >>> wrote:
> >>> >>>>>>>
> >>> >>>>>>> Will repeat myself on IRC:
> >>> >>>>>>>
> >>> >>>>>>> "A database for the web" isn't good one since PouchDB is eventually
> >>> >>>>>>> more "database for the web" than CouchDB now.
> >>> >>>>>>> We need something more fresh, unique and collision safe as like as
> >>> >>>>>>> "Time to relax!" was - it's hard to associate any other database
> >>> with
> >>> >>>>>>> the same motto.
> >>> >>>>>>> --
> >>> >>>>>>> ,,,^..^,,,
> >>> >>>>>>>
> >>> >>>>>>>
> >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
> >>> wrote:
> >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
> >>> >>>>>>>> right time to consider a new motto, replacing "Time to relax."
> >>> >>>>>>>>
> >>> >>>>>>>> PouchDB is "The database that syncs."
> >>> >>>>>>>>
> >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
> >>> >>>>>>>> is the most prominent motto, bigger than "Relax."
> >>> >>>>>>>>
> >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
> >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
> >>> >>>>>>>> new motto there, even if we don't have a new logo (or consensus
> >>> >>>>>>>> on one) by that time.
> >>> >>>>>>>>
> >>> >>>>>>>> Thoughts, suggestions, comments?
> >>> >>>>>>>>
> >>> >>>>>>>> -Joan
> >>> >>>>>
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> --
> >>> >>>>> Noah Slater
> >>> >>>>> https://twitter.com/nslater
> >>> >>>>
> >>> >>
> >>> >>
> >>> >>
> >>> >> --
> >>> >> Noah Slater
> >>> >> https://twitter.com/nslater
> >>> >
> >>> >
> >>> >
> >>> > --
> >>> > Noah Slater
> >>> > https://twitter.com/nslater
> >>>
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
>
>
Re: New motto?
Posted by Mike Broberg <mb...@us.ibm.com>.
Just some ideas -- if only to kick this thread back up when people have
returned from Apachecon Europe :P
- Data that moves
(from a short doc that Diana Thayer wrote:
http://docs.cloudant.com/guides/moving-clusters.html)
- Data, with all the right moves
- Set your data in motion
- The freedom to move
(a basic human right:
https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement)
- Data that moves. Data that's freed.
- Your data, wherever you need it
Maybe they're not inspiring enough, lol. Digging all y'all's ideas. --Mike
--
Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 |
mbroberg@us.ibm.com | (617) 299-1409 Google Voice
--
From: Noah Slater <ns...@apache.org>
To: Noah Slater <ns...@apache.org>
Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
Date: 11/07/2014 02:51 PM
Subject: Re: New motto?
Again: WHY are we all building this db with a sync protocol? What's
the problem we're trying to solve? The answer to that is our marketing
pitch.
On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> Just to cover some old ground here: but I'd like to stay away from
> "replicate" or "sync" in our primary messaging.
>
> Remember:
>
> - Why? -- what's our purpose, our goal, our shared values?
> - How? -- replicate/sync
> - What? -- HTTP, JSON, MapReduce, Erlang
>
> Our slogan (which we could lead with on our website) should
> communicate that value. Which is why I'm reaching for something like,
> we want to liberate your data. How are we going to do that? By
> building the world's best data store with the world's best sync
> protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> etc.
>
> Do you see how the narrative could flow on the homepage? Imagine each
> stage as a visibly separate section.
>
>
>
> On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
>> All,
>> As with the logo, I fully agree that the motto needs to be changed. I
>> have never been a fan of the "relax" slogan, and have just tried to
ignore
>> it. As I think about it, I wounder if we really need a motto at all.
The
>> really hard thing when selecting a motto for something like CouchDB is
that
>> can mean something different to everyone. However, if there is one
>> strength that CouchDB has as a main differentiator from other databases
is
>> it's syncing/replication capabilities.
>>
>> Regards,
>> -- Nick Pavlica
>>
>>
>>
>> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
>>
>>> FYI I recommend reading:
>>>
>>> https://en.wikipedia.org/wiki/Raised_fist
>>>
>>> for a history of the political implications of that logo.
>>>
>>> As to Alex's comment, I like the riff on the French national motto
>>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
>>> Worth experimenting a bit more there.
>>>
>>> -Joan
>>>
>>> ----- Original Message -----
>>> From: "Alexander Shorin" <kx...@gmail.com>
>>> To: marketing@couchdb.apache.org
>>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay"
<se...@cloudant.com>
>>> Sent: Friday, November 7, 2014 11:50:11 AM
>>> Subject: Re: New motto?
>>>
>>> I think "Liberate" is good one for some Open Data project or toolset
>>> to work on it, but not for CouchDB which is a database in the first
>>> place. As for me, my first association with "liberate" was "libre ->
>>> libreoffice -> wtf", may be because this is rare word for me. If we
>>> want (do we?) to focus on replication / data sync everywhere feature
>>> then the one thing comes to my mind. If anyone still remember this
>>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
>>> "liberate" word - "replicate". I think replicate more clear and
>>> explicitly defines the idea of "free to share your data, free to sync
>>> it with whatever they want".
>>>
>>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
>>>
>>> --
>>> ,,,^..^,,,
>>>
>>>
>>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
>>> > Wow, yeah.
>>> >
>>> > What do others thing about using this word? "Liberate"? I think it
has
>>> > the right mixture of connotations and meanings
>>> >
>>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
>>> >> Worth mentioning that Google has the Data Liberation Front team.
>>> >>
>>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>>> >>
>>> >> Interesting (and rather provocative!) logo there.
>>> >>
>>> >> -Joan
>>> >>
>>> >> ----- Original Message -----
>>> >> From: "Noah Slater" <ns...@apache.org>
>>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
>>> javier@candeira.com>
>>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
>>> >> Subject: Re: New motto?
>>> >>
>>> >> So, I just mentioned on dev@, but one of the angles I was thinking
>>> about was:
>>> >>
>>> >> - Liberate your data
>>> >> - Free your data
>>> >>
>>> >> Perhaps with "The database that..." before either.
>>> >>
>>> >> I think this "liberate" idea taps intot the core of what I think our
>>> >> "why?" is. We all seem to have the shared goal of wanting to help
>>> >> people liberate their data, in terms of being able to move it
wherever
>>> >> they want, work on it how they want. Our sync/replication is really
>>> >> only the implementation ("how?") of that goal.
>>> >>
>>> >> "Liberate" as a word, and the associations that go with it, also
taps
>>> >> into a growing movement of indie developers who are trying to move
>>> >> away from closed data silos and corporate multinationals being in
>>> >> control of massive amounts of user data.
>>> >>
>>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>>> >>
>>> >>
>>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com>
wrote:
>>> >>> Just brrainstorming, I think the "sync" is the biggest selling
point
>>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
>>> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>>> >>> lose your data" in your slogan, that should be a given. You don't
>>> >>> advertise youghourt as "0% cyanide" either.
>>> >>>
>>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
>>> >>> Lite/PouchDB leading the charge.
>>> >>>
>>> >>> So I would like to see a slogan along the lines that express the
>>> >>> concept of "A database that gets the web, mobile and sync" (not a
>>> >>> proposal, just a suggestionf or a message.
>>> >>>
>>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>>> >>> Folder. On several computers. That syncs", we could say...
>>> >>>
>>> >>> "Your data, on the web and on your device, always in sync."
>>> >>>
>>> >>> Though that seems too specific, and getting a bit into Hoodie
>>> territory.
>>> >>>
>>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>>> >>> more than just sync.
>>> >>>
>>> >>> As I said above, this is just an idea dump, inspired by Noah's
great
>>> >>> reframing of the problem.
>>> >>>
>>> >>> J
>>> >>>
>>> >>>
>>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org>
wrote:
>>> >>>> Thanks Noah!
>>> >>>>
>>> >>>> this is where we need to be heading.
>>> >>>>
>>> >>>> As related inspiration, see these storytelling rules by Pixar. Not
all
>>> >>>> apply to what we want to do, but pretend CouchDB is a character
and we
>>> >>>> want to tell its story: http://www.huffingtonpost.com/
>>> 2012/07/30/pixar-storytelling_n_1718854.html
>>> >>>>
>>> >>>> Best
>>> >>>> Jan
>>> >>>> --
>>> >>>>
>>> >>>>
>>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org>
wrote:
>>> >>>>>
>>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
>>> "why"
>>> >>>>> was. i.e. What's our purpose.
>>> >>>>>
>>> >>>>> There are three questions we can answer, at various points in our
>>> >>>>> marketing material:
>>> >>>>>
>>> >>>>> Why? - What's our shared goal?
>>> >>>>> How? - How are we working towards it?
>>> >>>>> What? - What are the particulars of that approach.
>>> >>>>>
>>> >>>>> Most projects get this the wrong way round. In fact, we have
done. We
>>> >>>>> tell you about JSON and HTTP and whatever up front. That's the
what.
>>> >>>>> It's not interesting.
>>> >>>>>
>>> >>>>> We've had suggestions to use the motto "The database that
>>> >>>>> replicates/syncs". That's better. But this is the how. We're
telling
>>> >>>>> you how we're working towards our shared goal. Still no explicit
>>> goal.
>>> >>>>>
>>> >>>>> Now. You look at Apple, and their motto was "think different". It
was
>>> >>>>> always about challenging the status quo and putting the user
first.
>>> >>>>> They just happened to be doing that by building a computer. (Now
a
>>> >>>>> phone, a watch, etc, etc...)
>>> >>>>>
>>> >>>>> The thing about stating your values up front is that you attract
>>> >>>>> people with the same values. They "believe" in you and what
you're
>>> >>>>> doing in a very emotional way.
>>> >>>>>
>>> >>>>> Compare this to Dell. You know anybody who's passionate about
Dell?
>>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe.
But
>>> I'm
>>> >>>>> not gonna *feel* anything about it.
>>> >>>>>
>>> >>>>> So, let's talk about Couch.
>>> >>>>>
>>> >>>>> I think that our core value is giving people the power to do what
>>> they
>>> >>>>> want with their data. To keep it where ever they want. To move it
>>> >>>>> where ever they want. And for this to be as easy as possible.
>>> >>>>>
>>> >>>>> Here's a sample formulation
>>> >>>>>
>>> >>>>> "We want to put your data in your hands. We're gonna do that by
>>> >>>>> making it easy to move your anywhere you want. We just happen to
>>> >>>>> building a database."
>>> >>>>>
>>> >>>>> arkos has a great slogan: "Your data, your rules"
>>> >>>>>
>>> >>>>> This is where we need to be heading. This isn't about syncing.
This
>>> is
>>> >>>>> about giving people the power to move their data into and out of
>>> >>>>> whatever environment, platform, and device they want to.
>>> >>>>>
>>> >>>>> Data autonomy?
>>> >>>>>
>>> >>>>> Some other notes:
>>> >>>>>
>>> >>>>> Mikeal Rogers said to me that after working with Couch, he
started to
>>> >>>>> take it for granted that getting data back out of a database
should
>>> be
>>> >>>>> as easy as putting it in. (But apparently this isn't so) He said
this
>>> >>>>> was a unique feature of CouchDB.
>>> >>>>>
>>> >>>>> Tom Dale once said something about the need to share and
distribute
>>> >>>>> data. No silos. Host individual sites in your own server. Can't
>>> >>>>> remember the context, just have it in my notes.
>>> >>>>>
>>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
>>> >>>>>
>>> >>>>> http://indiewebcamp.com/POSSE
>>> >>>>>
>>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and
the
>>> >>>>> growing movement of people who want local data ownership.
>>> >>>>>
>>> >>>>> Also think about the fact that CouchDB is more like Git than
>>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>> >>>>> workflows, syncing, etc. What is this about really? It's about
>>> >>>>> enabling decentralised data management. Ties into the same
concept.
>>> >>>>>
>>> >>>>> Access your data anywhere
>>> >>>>> Access your data offline
>>> >>>>> Decentralised data management
>>> >>>>> Puts you in control of your own data
>>> >>>>> Local data ownership
>>> >>>>> Grants you data autonomy
>>> >>>>> Your data, your rules
>>> >>>>> Puts your data back in your hands
>>> >>>>>
>>> >>>>> ^ Not slogans, just prompts.
>>> >>>>>
>>> >>>>> What's our why? If we find that, we'll have our slogan.
>>> >>>>>
>>> >>>>>
>>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com>
wrote:
>>> >>>>>> I think I read something recently that there's more mobile than
web
>>> app development happening these days, so "web" might end up sounding
>>> outdated.
>>> >>>>>>
>>> >>>>>> Random input:
>>> >>>>>> "Synchronicity" is a word we're using to differentiate
>>> couchdb-style dbs from others. Feel free to reuse or take inspiration
from
>>> that...or not :)
>>> >>>>>>
>>> >>>>>> Andy
>>> >>>>>>
>>> >>>>>> Sent from my iPhone
>>> >>>>>>
>>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin
<kx...@gmail.com>
>>> wrote:
>>> >>>>>>>
>>> >>>>>>> Will repeat myself on IRC:
>>> >>>>>>>
>>> >>>>>>> "A database for the web" isn't good one since PouchDB is
eventually
>>> >>>>>>> more "database for the web" than CouchDB now.
>>> >>>>>>> We need something more fresh, unique and collision safe as like
as
>>> >>>>>>> "Time to relax!" was - it's hard to associate any other
database
>>> with
>>> >>>>>>> the same motto.
>>> >>>>>>> --
>>> >>>>>>> ,,,^..^,,,
>>> >>>>>>>
>>> >>>>>>>
>>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
>>> wrote:
>>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>> >>>>>>>> right time to consider a new motto, replacing "Time to relax."
>>> >>>>>>>>
>>> >>>>>>>> PouchDB is "The database that syncs."
>>> >>>>>>>>
>>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>> >>>>>>>> is the most prominent motto, bigger than "Relax."
>>> >>>>>>>>
>>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>> >>>>>>>> new motto there, even if we don't have a new logo (or
consensus
>>> >>>>>>>> on one) by that time.
>>> >>>>>>>>
>>> >>>>>>>> Thoughts, suggestions, comments?
>>> >>>>>>>>
>>> >>>>>>>> -Joan
>>> >>>>>
>>> >>>>>
>>> >>>>>
>>> >>>>> --
>>> >>>>> Noah Slater
>>> >>>>> https://twitter.com/nslater
>>> >>>>
>>> >>
>>> >>
>>> >>
>>> >> --
>>> >> Noah Slater
>>> >> https://twitter.com/nslater
>>> >
>>> >
>>> >
>>> > --
>>> > Noah Slater
>>> > https://twitter.com/nslater
>>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Nick Pavlica <li...@gmail.com>.
All,
Again: WHY are we all building this db with a sync protocol? What's
> the problem we're trying to solve? The answer to that is our marketing
> pitch.
>
I agree that it's most logical to look at the project holistically, rather
than a predominate feature. In some sense though, this continues to
support the idea that CouchDB means different things to different people.
I don't see CouchDB as a Diaspora style project that is primarily focused
on keeping ownership of users data with them. For me, the replication/sync
functionality is what it's all about. I'm sure others could add many other
perspectives as well. That being said, I'm sure a good motto can be
devised, but I'm not sure we have landed on it yet. I wounder if something
like, or derived from these keywords would work:
- "Everywhere"
- "Together"
- "Communicate"
- "Connected"
- "Protocol"
-"......."
I believe that the predominate concept of CouchDB today, is it's ability
to communicate/sync/replicate data with other databases like PouchDB, and
syncing endpoints like the one recently built in PHP. Of course there are
other examples of this built with Python, Dart, Etc.
Regards!
-- Nick Pavlica
> On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> > Just to cover some old ground here: but I'd like to stay away from
> > "replicate" or "sync" in our primary messaging.
> >
> > Remember:
> >
> > - Why? -- what's our purpose, our goal, our shared values?
> > - How? -- replicate/sync
> > - What? -- HTTP, JSON, MapReduce, Erlang
> >
> > Our slogan (which we could lead with on our website) should
> > communicate that value. Which is why I'm reaching for something like,
> > we want to liberate your data. How are we going to do that? By
> > building the world's best data store with the world's best sync
> > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> > etc.
> >
> > Do you see how the narrative could flow on the homepage? Imagine each
> > stage as a visibly separate section.
> >
> >
> >
> > On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
> >> All,
> >> As with the logo, I fully agree that the motto needs to be changed. I
> >> have never been a fan of the "relax" slogan, and have just tried to
> ignore
> >> it. As I think about it, I wounder if we really need a motto at all.
> The
> >> really hard thing when selecting a motto for something like CouchDB is
> that
> >> can mean something different to everyone. However, if there is one
> >> strength that CouchDB has as a main differentiator from other databases
> is
> >> it's syncing/replication capabilities.
> >>
> >> Regards,
> >> -- Nick Pavlica
> >>
> >>
> >>
> >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
> >>
> >>> FYI I recommend reading:
> >>>
> >>> https://en.wikipedia.org/wiki/Raised_fist
> >>>
> >>> for a history of the political implications of that logo.
> >>>
> >>> As to Alex's comment, I like the riff on the French national motto
> >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
> >>> Worth experimenting a bit more there.
> >>>
> >>> -Joan
> >>>
> >>> ----- Original Message -----
> >>> From: "Alexander Shorin" <kx...@gmail.com>
> >>> To: marketing@couchdb.apache.org
> >>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <
> sean@cloudant.com>
> >>> Sent: Friday, November 7, 2014 11:50:11 AM
> >>> Subject: Re: New motto?
> >>>
> >>> I think "Liberate" is good one for some Open Data project or toolset
> >>> to work on it, but not for CouchDB which is a database in the first
> >>> place. As for me, my first association with "liberate" was "libre ->
> >>> libreoffice -> wtf", may be because this is rare word for me. If we
> >>> want (do we?) to focus on replication / data sync everywhere feature
> >>> then the one thing comes to my mind. If anyone still remember this
> >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
> >>> "liberate" word - "replicate". I think replicate more clear and
> >>> explicitly defines the idea of "free to share your data, free to sync
> >>> it with whatever they want".
> >>>
> >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
> >>>
> >>> --
> >>> ,,,^..^,,,
> >>>
> >>>
> >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org>
> wrote:
> >>> > Wow, yeah.
> >>> >
> >>> > What do others thing about using this word? "Liberate"? I think it
> has
> >>> > the right mixture of connotations and meanings
> >>> >
> >>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> >>> >> Worth mentioning that Google has the Data Liberation Front team.
> >>> >>
> >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
> >>> >>
> >>> >> Interesting (and rather provocative!) logo there.
> >>> >>
> >>> >> -Joan
> >>> >>
> >>> >> ----- Original Message -----
> >>> >> From: "Noah Slater" <ns...@apache.org>
> >>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
> >>> javier@candeira.com>
> >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
> >>> >> Subject: Re: New motto?
> >>> >>
> >>> >> So, I just mentioned on dev@, but one of the angles I was thinking
> >>> about was:
> >>> >>
> >>> >> - Liberate your data
> >>> >> - Free your data
> >>> >>
> >>> >> Perhaps with "The database that..." before either.
> >>> >>
> >>> >> I think this "liberate" idea taps intot the core of what I think our
> >>> >> "why?" is. We all seem to have the shared goal of wanting to help
> >>> >> people liberate their data, in terms of being able to move it
> wherever
> >>> >> they want, work on it how they want. Our sync/replication is really
> >>> >> only the implementation ("how?") of that goal.
> >>> >>
> >>> >> "Liberate" as a word, and the associations that go with it, also
> taps
> >>> >> into a growing movement of indie developers who are trying to move
> >>> >> away from closed data silos and corporate multinationals being in
> >>> >> control of massive amounts of user data.
> >>> >>
> >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
> >>> >>
> >>> >>
> >>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com>
> wrote:
> >>> >>> Just brrainstorming, I think the "sync" is the biggest selling
> point
> >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
> >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't
> >>> >>> lose your data" in your slogan, that should be a given. You don't
> >>> >>> advertise youghourt as "0% cyanide" either.
> >>> >>>
> >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
> >>> >>> Lite/PouchDB leading the charge.
> >>> >>>
> >>> >>> So I would like to see a slogan along the lines that express the
> >>> >>> concept of "A database that gets the web, mobile and sync" (not a
> >>> >>> proposal, just a suggestionf or a message.
> >>> >>>
> >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
> >>> >>> Folder. On several computers. That syncs", we could say...
> >>> >>>
> >>> >>> "Your data, on the web and on your device, always in sync."
> >>> >>>
> >>> >>> Though that seems too specific, and getting a bit into Hoodie
> >>> territory.
> >>> >>>
> >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
> >>> >>> more than just sync.
> >>> >>>
> >>> >>> As I said above, this is just an idea dump, inspired by Noah's
> great
> >>> >>> reframing of the problem.
> >>> >>>
> >>> >>> J
> >>> >>>
> >>> >>>
> >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org>
> wrote:
> >>> >>>> Thanks Noah!
> >>> >>>>
> >>> >>>> this is where we need to be heading.
> >>> >>>>
> >>> >>>> As related inspiration, see these storytelling rules by Pixar.
> Not all
> >>> >>>> apply to what we want to do, but pretend CouchDB is a character
> and we
> >>> >>>> want to tell its story: http://www.huffingtonpost.com/
> >>> 2012/07/30/pixar-storytelling_n_1718854.html
> >>> >>>>
> >>> >>>> Best
> >>> >>>> Jan
> >>> >>>> --
> >>> >>>>
> >>> >>>>
> >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org>
> wrote:
> >>> >>>>>
> >>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
> >>> "why"
> >>> >>>>> was. i.e. What's our purpose.
> >>> >>>>>
> >>> >>>>> There are three questions we can answer, at various points in our
> >>> >>>>> marketing material:
> >>> >>>>>
> >>> >>>>> Why? - What's our shared goal?
> >>> >>>>> How? - How are we working towards it?
> >>> >>>>> What? - What are the particulars of that approach.
> >>> >>>>>
> >>> >>>>> Most projects get this the wrong way round. In fact, we have
> done. We
> >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the
> what.
> >>> >>>>> It's not interesting.
> >>> >>>>>
> >>> >>>>> We've had suggestions to use the motto "The database that
> >>> >>>>> replicates/syncs". That's better. But this is the how. We're
> telling
> >>> >>>>> you how we're working towards our shared goal. Still no explicit
> >>> goal.
> >>> >>>>>
> >>> >>>>> Now. You look at Apple, and their motto was "think different".
> It was
> >>> >>>>> always about challenging the status quo and putting the user
> first.
> >>> >>>>> They just happened to be doing that by building a computer. (Now
> a
> >>> >>>>> phone, a watch, etc, etc...)
> >>> >>>>>
> >>> >>>>> The thing about stating your values up front is that you attract
> >>> >>>>> people with the same values. They "believe" in you and what
> you're
> >>> >>>>> doing in a very emotional way.
> >>> >>>>>
> >>> >>>>> Compare this to Dell. You know anybody who's passionate about
> Dell?
> >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe.
> But
> >>> I'm
> >>> >>>>> not gonna *feel* anything about it.
> >>> >>>>>
> >>> >>>>> So, let's talk about Couch.
> >>> >>>>>
> >>> >>>>> I think that our core value is giving people the power to do what
> >>> they
> >>> >>>>> want with their data. To keep it where ever they want. To move it
> >>> >>>>> where ever they want. And for this to be as easy as possible.
> >>> >>>>>
> >>> >>>>> Here's a sample formulation
> >>> >>>>>
> >>> >>>>> "We want to put your data in your hands. We're gonna do that by
> >>> >>>>> making it easy to move your anywhere you want. We just happen to
> >>> >>>>> building a database."
> >>> >>>>>
> >>> >>>>> arkos has a great slogan: "Your data, your rules"
> >>> >>>>>
> >>> >>>>> This is where we need to be heading. This isn't about syncing.
> This
> >>> is
> >>> >>>>> about giving people the power to move their data into and out of
> >>> >>>>> whatever environment, platform, and device they want to.
> >>> >>>>>
> >>> >>>>> Data autonomy?
> >>> >>>>>
> >>> >>>>> Some other notes:
> >>> >>>>>
> >>> >>>>> Mikeal Rogers said to me that after working with Couch, he
> started to
> >>> >>>>> take it for granted that getting data back out of a database
> should
> >>> be
> >>> >>>>> as easy as putting it in. (But apparently this isn't so) He said
> this
> >>> >>>>> was a unique feature of CouchDB.
> >>> >>>>>
> >>> >>>>> Tom Dale once said something about the need to share and
> distribute
> >>> >>>>> data. No silos. Host individual sites in your own server. Can't
> >>> >>>>> remember the context, just have it in my notes.
> >>> >>>>>
> >>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
> >>> >>>>>
> >>> >>>>> http://indiewebcamp.com/POSSE
> >>> >>>>>
> >>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and
> the
> >>> >>>>> growing movement of people who want local data ownership.
> >>> >>>>>
> >>> >>>>> Also think about the fact that CouchDB is more like Git than
> >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> >>> >>>>> workflows, syncing, etc. What is this about really? It's about
> >>> >>>>> enabling decentralised data management. Ties into the same
> concept.
> >>> >>>>>
> >>> >>>>> Access your data anywhere
> >>> >>>>> Access your data offline
> >>> >>>>> Decentralised data management
> >>> >>>>> Puts you in control of your own data
> >>> >>>>> Local data ownership
> >>> >>>>> Grants you data autonomy
> >>> >>>>> Your data, your rules
> >>> >>>>> Puts your data back in your hands
> >>> >>>>>
> >>> >>>>> ^ Not slogans, just prompts.
> >>> >>>>>
> >>> >>>>> What's our why? If we find that, we'll have our slogan.
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com>
> wrote:
> >>> >>>>>> I think I read something recently that there's more mobile than
> web
> >>> app development happening these days, so "web" might end up sounding
> >>> outdated.
> >>> >>>>>>
> >>> >>>>>> Random input:
> >>> >>>>>> "Synchronicity" is a word we're using to differentiate
> >>> couchdb-style dbs from others. Feel free to reuse or take inspiration
> from
> >>> that...or not :)
> >>> >>>>>>
> >>> >>>>>> Andy
> >>> >>>>>>
> >>> >>>>>> Sent from my iPhone
> >>> >>>>>>
> >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <
> kxepal@gmail.com>
> >>> wrote:
> >>> >>>>>>>
> >>> >>>>>>> Will repeat myself on IRC:
> >>> >>>>>>>
> >>> >>>>>>> "A database for the web" isn't good one since PouchDB is
> eventually
> >>> >>>>>>> more "database for the web" than CouchDB now.
> >>> >>>>>>> We need something more fresh, unique and collision safe as
> like as
> >>> >>>>>>> "Time to relax!" was - it's hard to associate any other
> database
> >>> with
> >>> >>>>>>> the same motto.
> >>> >>>>>>> --
> >>> >>>>>>> ,,,^..^,,,
> >>> >>>>>>>
> >>> >>>>>>>
> >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
> >>> wrote:
> >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
> >>> >>>>>>>> right time to consider a new motto, replacing "Time to relax."
> >>> >>>>>>>>
> >>> >>>>>>>> PouchDB is "The database that syncs."
> >>> >>>>>>>>
> >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
> >>> >>>>>>>> is the most prominent motto, bigger than "Relax."
> >>> >>>>>>>>
> >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
> >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
> >>> >>>>>>>> new motto there, even if we don't have a new logo (or
> consensus
> >>> >>>>>>>> on one) by that time.
> >>> >>>>>>>>
> >>> >>>>>>>> Thoughts, suggestions, comments?
> >>> >>>>>>>>
> >>> >>>>>>>> -Joan
> >>> >>>>>
> >>> >>>>>
> >>> >>>>>
> >>> >>>>> --
> >>> >>>>> Noah Slater
> >>> >>>>> https://twitter.com/nslater
> >>> >>>>
> >>> >>
> >>> >>
> >>> >>
> >>> >> --
> >>> >> Noah Slater
> >>> >> https://twitter.com/nslater
> >>> >
> >>> >
> >>> >
> >>> > --
> >>> > Noah Slater
> >>> > https://twitter.com/nslater
> >>>
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
>
Re: New motto?
Posted by Andy Ellicott <ae...@us.ibm.com>.
:-)
Sorry I've only chimed in with 1 word contributions to this thread (e.g.,
Flow & Synchronicity).
FYI...we're dedicating some thought here on CouchDB target market,
positioning, and messaging, which we hope to be able to socialize early
next week. We agree that we need to a) have that stuff, and b) that it
needs to be elevated above features and reach people on an emotional level
too.
Andy Ellicott
VP Marketing
Cloudant.com, an IBM company
200 State Street
Boston, MA 02109
(m) +1 603 205 2804
From: Noah Slater <ns...@apache.org>
To: Noah Slater <ns...@apache.org>
Cc: "marketing@couchdb.apache.org" <ma...@couchdb.apache.org>
Date: 11/07/2014 02:51 PM
Subject: Re: New motto?
Again: WHY are we all building this db with a sync protocol? What's
the problem we're trying to solve? The answer to that is our marketing
pitch.
On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> Just to cover some old ground here: but I'd like to stay away from
> "replicate" or "sync" in our primary messaging.
>
> Remember:
>
> - Why? -- what's our purpose, our goal, our shared values?
> - How? -- replicate/sync
> - What? -- HTTP, JSON, MapReduce, Erlang
>
> Our slogan (which we could lead with on our website) should
> communicate that value. Which is why I'm reaching for something like,
> we want to liberate your data. How are we going to do that? By
> building the world's best data store with the world's best sync
> protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> etc.
>
> Do you see how the narrative could flow on the homepage? Imagine each
> stage as a visibly separate section.
>
>
>
> On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
>> All,
>> As with the logo, I fully agree that the motto needs to be changed. I
>> have never been a fan of the "relax" slogan, and have just tried to
ignore
>> it. As I think about it, I wounder if we really need a motto at all.
The
>> really hard thing when selecting a motto for something like CouchDB is
that
>> can mean something different to everyone. However, if there is one
>> strength that CouchDB has as a main differentiator from other databases
is
>> it's syncing/replication capabilities.
>>
>> Regards,
>> -- Nick Pavlica
>>
>>
>>
>> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
>>
>>> FYI I recommend reading:
>>>
>>> https://en.wikipedia.org/wiki/Raised_fist
>>>
>>> for a history of the political implications of that logo.
>>>
>>> As to Alex's comment, I like the riff on the French national motto
>>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
>>> Worth experimenting a bit more there.
>>>
>>> -Joan
>>>
>>> ----- Original Message -----
>>> From: "Alexander Shorin" <kx...@gmail.com>
>>> To: marketing@couchdb.apache.org
>>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay"
<se...@cloudant.com>
>>> Sent: Friday, November 7, 2014 11:50:11 AM
>>> Subject: Re: New motto?
>>>
>>> I think "Liberate" is good one for some Open Data project or toolset
>>> to work on it, but not for CouchDB which is a database in the first
>>> place. As for me, my first association with "liberate" was "libre ->
>>> libreoffice -> wtf", may be because this is rare word for me. If we
>>> want (do we?) to focus on replication / data sync everywhere feature
>>> then the one thing comes to my mind. If anyone still remember this
>>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
>>> "liberate" word - "replicate". I think replicate more clear and
>>> explicitly defines the idea of "free to share your data, free to sync
>>> it with whatever they want".
>>>
>>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
>>>
>>> --
>>> ,,,^..^,,,
>>>
>>>
>>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org>
wrote:
>>> > Wow, yeah.
>>> >
>>> > What do others thing about using this word? "Liberate"? I think it
has
>>> > the right mixture of connotations and meanings
>>> >
>>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
>>> >> Worth mentioning that Google has the Data Liberation Front team.
>>> >>
>>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>>> >>
>>> >> Interesting (and rather provocative!) logo there.
>>> >>
>>> >> -Joan
>>> >>
>>> >> ----- Original Message -----
>>> >> From: "Noah Slater" <ns...@apache.org>
>>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
>>> javier@candeira.com>
>>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
>>> >> Subject: Re: New motto?
>>> >>
>>> >> So, I just mentioned on dev@, but one of the angles I was thinking
>>> about was:
>>> >>
>>> >> - Liberate your data
>>> >> - Free your data
>>> >>
>>> >> Perhaps with "The database that..." before either.
>>> >>
>>> >> I think this "liberate" idea taps intot the core of what I think
our
>>> >> "why?" is. We all seem to have the shared goal of wanting to help
>>> >> people liberate their data, in terms of being able to move it
wherever
>>> >> they want, work on it how they want. Our sync/replication is really
>>> >> only the implementation ("how?") of that goal.
>>> >>
>>> >> "Liberate" as a word, and the associations that go with it, also
taps
>>> >> into a growing movement of indie developers who are trying to move
>>> >> away from closed data silos and corporate multinationals being in
>>> >> control of massive amounts of user data.
>>> >>
>>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>>> >>
>>> >>
>>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com>
wrote:
>>> >>> Just brrainstorming, I think the "sync" is the biggest selling
point
>>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
>>> >>> (cough cough MongoDB cough), but you can hardly advertise "we
don't
>>> >>> lose your data" in your slogan, that should be a given. You don't
>>> >>> advertise youghourt as "0% cyanide" either.
>>> >>>
>>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
>>> >>> Lite/PouchDB leading the charge.
>>> >>>
>>> >>> So I would like to see a slogan along the lines that express the
>>> >>> concept of "A database that gets the web, mobile and sync" (not a
>>> >>> proposal, just a suggestionf or a message.
>>> >>>
>>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>>> >>> Folder. On several computers. That syncs", we could say...
>>> >>>
>>> >>> "Your data, on the web and on your device, always in sync."
>>> >>>
>>> >>> Though that seems too specific, and getting a bit into Hoodie
>>> territory.
>>> >>>
>>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm,
it's
>>> >>> more than just sync.
>>> >>>
>>> >>> As I said above, this is just an idea dump, inspired by Noah's
great
>>> >>> reframing of the problem.
>>> >>>
>>> >>> J
>>> >>>
>>> >>>
>>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org>
wrote:
>>> >>>> Thanks Noah!
>>> >>>>
>>> >>>> this is where we need to be heading.
>>> >>>>
>>> >>>> As related inspiration, see these storytelling rules by Pixar.
Not all
>>> >>>> apply to what we want to do, but pretend CouchDB is a character
and we
>>> >>>> want to tell its story: http://www.huffingtonpost.com/
>>> 2012/07/30/pixar-storytelling_n_1718854.html
>>> >>>>
>>> >>>> Best
>>> >>>> Jan
>>> >>>> --
>>> >>>>
>>> >>>>
>>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org>
wrote:
>>> >>>>>
>>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
>>> "why"
>>> >>>>> was. i.e. What's our purpose.
>>> >>>>>
>>> >>>>> There are three questions we can answer, at various points in
our
>>> >>>>> marketing material:
>>> >>>>>
>>> >>>>> Why? - What's our shared goal?
>>> >>>>> How? - How are we working towards it?
>>> >>>>> What? - What are the particulars of that approach.
>>> >>>>>
>>> >>>>> Most projects get this the wrong way round. In fact, we have
done. We
>>> >>>>> tell you about JSON and HTTP and whatever up front. That's the
what.
>>> >>>>> It's not interesting.
>>> >>>>>
>>> >>>>> We've had suggestions to use the motto "The database that
>>> >>>>> replicates/syncs". That's better. But this is the how. We're
telling
>>> >>>>> you how we're working towards our shared goal. Still no explicit
>>> goal.
>>> >>>>>
>>> >>>>> Now. You look at Apple, and their motto was "think different".
It was
>>> >>>>> always about challenging the status quo and putting the user
first.
>>> >>>>> They just happened to be doing that by building a computer. (Now
a
>>> >>>>> phone, a watch, etc, etc...)
>>> >>>>>
>>> >>>>> The thing about stating your values up front is that you attract
>>> >>>>> people with the same values. They "believe" in you and what
you're
>>> >>>>> doing in a very emotional way.
>>> >>>>>
>>> >>>>> Compare this to Dell. You know anybody who's passionate about
Dell?
>>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe.
But
>>> I'm
>>> >>>>> not gonna *feel* anything about it.
>>> >>>>>
>>> >>>>> So, let's talk about Couch.
>>> >>>>>
>>> >>>>> I think that our core value is giving people the power to do
what
>>> they
>>> >>>>> want with their data. To keep it where ever they want. To move
it
>>> >>>>> where ever they want. And for this to be as easy as possible.
>>> >>>>>
>>> >>>>> Here's a sample formulation
>>> >>>>>
>>> >>>>> "We want to put your data in your hands. We're gonna do that by
>>> >>>>> making it easy to move your anywhere you want. We just happen to
>>> >>>>> building a database."
>>> >>>>>
>>> >>>>> arkos has a great slogan: "Your data, your rules"
>>> >>>>>
>>> >>>>> This is where we need to be heading. This isn't about syncing.
This
>>> is
>>> >>>>> about giving people the power to move their data into and out of
>>> >>>>> whatever environment, platform, and device they want to.
>>> >>>>>
>>> >>>>> Data autonomy?
>>> >>>>>
>>> >>>>> Some other notes:
>>> >>>>>
>>> >>>>> Mikeal Rogers said to me that after working with Couch, he
started to
>>> >>>>> take it for granted that getting data back out of a database
should
>>> be
>>> >>>>> as easy as putting it in. (But apparently this isn't so) He said
this
>>> >>>>> was a unique feature of CouchDB.
>>> >>>>>
>>> >>>>> Tom Dale once said something about the need to share and
distribute
>>> >>>>> data. No silos. Host individual sites in your own server. Can't
>>> >>>>> remember the context, just have it in my notes.
>>> >>>>>
>>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
>>> >>>>>
>>> >>>>> http://indiewebcamp.com/POSSE
>>> >>>>>
>>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and
the
>>> >>>>> growing movement of people who want local data ownership.
>>> >>>>>
>>> >>>>> Also think about the fact that CouchDB is more like Git than
>>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>> >>>>> workflows, syncing, etc. What is this about really? It's about
>>> >>>>> enabling decentralised data management. Ties into the same
concept.
>>> >>>>>
>>> >>>>> Access your data anywhere
>>> >>>>> Access your data offline
>>> >>>>> Decentralised data management
>>> >>>>> Puts you in control of your own data
>>> >>>>> Local data ownership
>>> >>>>> Grants you data autonomy
>>> >>>>> Your data, your rules
>>> >>>>> Puts your data back in your hands
>>> >>>>>
>>> >>>>> ^ Not slogans, just prompts.
>>> >>>>>
>>> >>>>> What's our why? If we find that, we'll have our slogan.
>>> >>>>>
>>> >>>>>
>>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com>
wrote:
>>> >>>>>> I think I read something recently that there's more mobile than
web
>>> app development happening these days, so "web" might end up sounding
>>> outdated.
>>> >>>>>>
>>> >>>>>> Random input:
>>> >>>>>> "Synchronicity" is a word we're using to differentiate
>>> couchdb-style dbs from others. Feel free to reuse or take inspiration
from
>>> that...or not :)
>>> >>>>>>
>>> >>>>>> Andy
>>> >>>>>>
>>> >>>>>> Sent from my iPhone
>>> >>>>>>
>>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin
<kx...@gmail.com>
>>> wrote:
>>> >>>>>>>
>>> >>>>>>> Will repeat myself on IRC:
>>> >>>>>>>
>>> >>>>>>> "A database for the web" isn't good one since PouchDB is
eventually
>>> >>>>>>> more "database for the web" than CouchDB now.
>>> >>>>>>> We need something more fresh, unique and collision safe as
like as
>>> >>>>>>> "Time to relax!" was - it's hard to associate any other
database
>>> with
>>> >>>>>>> the same motto.
>>> >>>>>>> --
>>> >>>>>>> ,,,^..^,,,
>>> >>>>>>>
>>> >>>>>>>
>>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
>>> wrote:
>>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>> >>>>>>>> right time to consider a new motto, replacing "Time to
relax."
>>> >>>>>>>>
>>> >>>>>>>> PouchDB is "The database that syncs."
>>> >>>>>>>>
>>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>> >>>>>>>> is the most prominent motto, bigger than "Relax."
>>> >>>>>>>>
>>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>> >>>>>>>> new motto there, even if we don't have a new logo (or
consensus
>>> >>>>>>>> on one) by that time.
>>> >>>>>>>>
>>> >>>>>>>> Thoughts, suggestions, comments?
>>> >>>>>>>>
>>> >>>>>>>> -Joan
>>> >>>>>
>>> >>>>>
>>> >>>>>
>>> >>>>> --
>>> >>>>> Noah Slater
>>> >>>>> https://twitter.com/nslater
>>> >>>>
>>> >>
>>> >>
>>> >>
>>> >> --
>>> >> Noah Slater
>>> >> https://twitter.com/nslater
>>> >
>>> >
>>> >
>>> > --
>>> > Noah Slater
>>> > https://twitter.com/nslater
>>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Noah Slater <ns...@apache.org>.
Again: WHY are we all building this db with a sync protocol? What's
the problem we're trying to solve? The answer to that is our marketing
pitch.
On 7 November 2014 20:50, Noah Slater <ns...@apache.org> wrote:
> Just to cover some old ground here: but I'd like to stay away from
> "replicate" or "sync" in our primary messaging.
>
> Remember:
>
> - Why? -- what's our purpose, our goal, our shared values?
> - How? -- replicate/sync
> - What? -- HTTP, JSON, MapReduce, Erlang
>
> Our slogan (which we could lead with on our website) should
> communicate that value. Which is why I'm reaching for something like,
> we want to liberate your data. How are we going to do that? By
> building the world's best data store with the world's best sync
> protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
> etc.
>
> Do you see how the narrative could flow on the homepage? Imagine each
> stage as a visibly separate section.
>
>
>
> On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
>> All,
>> As with the logo, I fully agree that the motto needs to be changed. I
>> have never been a fan of the "relax" slogan, and have just tried to ignore
>> it. As I think about it, I wounder if we really need a motto at all. The
>> really hard thing when selecting a motto for something like CouchDB is that
>> can mean something different to everyone. However, if there is one
>> strength that CouchDB has as a main differentiator from other databases is
>> it's syncing/replication capabilities.
>>
>> Regards,
>> -- Nick Pavlica
>>
>>
>>
>> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
>>
>>> FYI I recommend reading:
>>>
>>> https://en.wikipedia.org/wiki/Raised_fist
>>>
>>> for a history of the political implications of that logo.
>>>
>>> As to Alex's comment, I like the riff on the French national motto
>>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
>>> Worth experimenting a bit more there.
>>>
>>> -Joan
>>>
>>> ----- Original Message -----
>>> From: "Alexander Shorin" <kx...@gmail.com>
>>> To: marketing@couchdb.apache.org
>>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <se...@cloudant.com>
>>> Sent: Friday, November 7, 2014 11:50:11 AM
>>> Subject: Re: New motto?
>>>
>>> I think "Liberate" is good one for some Open Data project or toolset
>>> to work on it, but not for CouchDB which is a database in the first
>>> place. As for me, my first association with "liberate" was "libre ->
>>> libreoffice -> wtf", may be because this is rare word for me. If we
>>> want (do we?) to focus on replication / data sync everywhere feature
>>> then the one thing comes to my mind. If anyone still remember this
>>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
>>> "liberate" word - "replicate". I think replicate more clear and
>>> explicitly defines the idea of "free to share your data, free to sync
>>> it with whatever they want".
>>>
>>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
>>>
>>> --
>>> ,,,^..^,,,
>>>
>>>
>>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
>>> > Wow, yeah.
>>> >
>>> > What do others thing about using this word? "Liberate"? I think it has
>>> > the right mixture of connotations and meanings
>>> >
>>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
>>> >> Worth mentioning that Google has the Data Liberation Front team.
>>> >>
>>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>>> >>
>>> >> Interesting (and rather provocative!) logo there.
>>> >>
>>> >> -Joan
>>> >>
>>> >> ----- Original Message -----
>>> >> From: "Noah Slater" <ns...@apache.org>
>>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
>>> javier@candeira.com>
>>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
>>> >> Subject: Re: New motto?
>>> >>
>>> >> So, I just mentioned on dev@, but one of the angles I was thinking
>>> about was:
>>> >>
>>> >> - Liberate your data
>>> >> - Free your data
>>> >>
>>> >> Perhaps with "The database that..." before either.
>>> >>
>>> >> I think this "liberate" idea taps intot the core of what I think our
>>> >> "why?" is. We all seem to have the shared goal of wanting to help
>>> >> people liberate their data, in terms of being able to move it wherever
>>> >> they want, work on it how they want. Our sync/replication is really
>>> >> only the implementation ("how?") of that goal.
>>> >>
>>> >> "Liberate" as a word, and the associations that go with it, also taps
>>> >> into a growing movement of indie developers who are trying to move
>>> >> away from closed data silos and corporate multinationals being in
>>> >> control of massive amounts of user data.
>>> >>
>>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>>> >>
>>> >>
>>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
>>> >>> Just brrainstorming, I think the "sync" is the biggest selling point
>>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
>>> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>>> >>> lose your data" in your slogan, that should be a given. You don't
>>> >>> advertise youghourt as "0% cyanide" either.
>>> >>>
>>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
>>> >>> Lite/PouchDB leading the charge.
>>> >>>
>>> >>> So I would like to see a slogan along the lines that express the
>>> >>> concept of "A database that gets the web, mobile and sync" (not a
>>> >>> proposal, just a suggestionf or a message.
>>> >>>
>>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>>> >>> Folder. On several computers. That syncs", we could say...
>>> >>>
>>> >>> "Your data, on the web and on your device, always in sync."
>>> >>>
>>> >>> Though that seems too specific, and getting a bit into Hoodie
>>> territory.
>>> >>>
>>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>>> >>> more than just sync.
>>> >>>
>>> >>> As I said above, this is just an idea dump, inspired by Noah's great
>>> >>> reframing of the problem.
>>> >>>
>>> >>> J
>>> >>>
>>> >>>
>>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>>> >>>> Thanks Noah!
>>> >>>>
>>> >>>> this is where we need to be heading.
>>> >>>>
>>> >>>> As related inspiration, see these storytelling rules by Pixar. Not all
>>> >>>> apply to what we want to do, but pretend CouchDB is a character and we
>>> >>>> want to tell its story: http://www.huffingtonpost.com/
>>> 2012/07/30/pixar-storytelling_n_1718854.html
>>> >>>>
>>> >>>> Best
>>> >>>> Jan
>>> >>>> --
>>> >>>>
>>> >>>>
>>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>> >>>>>
>>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
>>> "why"
>>> >>>>> was. i.e. What's our purpose.
>>> >>>>>
>>> >>>>> There are three questions we can answer, at various points in our
>>> >>>>> marketing material:
>>> >>>>>
>>> >>>>> Why? - What's our shared goal?
>>> >>>>> How? - How are we working towards it?
>>> >>>>> What? - What are the particulars of that approach.
>>> >>>>>
>>> >>>>> Most projects get this the wrong way round. In fact, we have done. We
>>> >>>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>> >>>>> It's not interesting.
>>> >>>>>
>>> >>>>> We've had suggestions to use the motto "The database that
>>> >>>>> replicates/syncs". That's better. But this is the how. We're telling
>>> >>>>> you how we're working towards our shared goal. Still no explicit
>>> goal.
>>> >>>>>
>>> >>>>> Now. You look at Apple, and their motto was "think different". It was
>>> >>>>> always about challenging the status quo and putting the user first.
>>> >>>>> They just happened to be doing that by building a computer. (Now a
>>> >>>>> phone, a watch, etc, etc...)
>>> >>>>>
>>> >>>>> The thing about stating your values up front is that you attract
>>> >>>>> people with the same values. They "believe" in you and what you're
>>> >>>>> doing in a very emotional way.
>>> >>>>>
>>> >>>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But
>>> I'm
>>> >>>>> not gonna *feel* anything about it.
>>> >>>>>
>>> >>>>> So, let's talk about Couch.
>>> >>>>>
>>> >>>>> I think that our core value is giving people the power to do what
>>> they
>>> >>>>> want with their data. To keep it where ever they want. To move it
>>> >>>>> where ever they want. And for this to be as easy as possible.
>>> >>>>>
>>> >>>>> Here's a sample formulation
>>> >>>>>
>>> >>>>> "We want to put your data in your hands. We're gonna do that by
>>> >>>>> making it easy to move your anywhere you want. We just happen to
>>> >>>>> building a database."
>>> >>>>>
>>> >>>>> arkos has a great slogan: "Your data, your rules"
>>> >>>>>
>>> >>>>> This is where we need to be heading. This isn't about syncing. This
>>> is
>>> >>>>> about giving people the power to move their data into and out of
>>> >>>>> whatever environment, platform, and device they want to.
>>> >>>>>
>>> >>>>> Data autonomy?
>>> >>>>>
>>> >>>>> Some other notes:
>>> >>>>>
>>> >>>>> Mikeal Rogers said to me that after working with Couch, he started to
>>> >>>>> take it for granted that getting data back out of a database should
>>> be
>>> >>>>> as easy as putting it in. (But apparently this isn't so) He said this
>>> >>>>> was a unique feature of CouchDB.
>>> >>>>>
>>> >>>>> Tom Dale once said something about the need to share and distribute
>>> >>>>> data. No silos. Host individual sites in your own server. Can't
>>> >>>>> remember the context, just have it in my notes.
>>> >>>>>
>>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
>>> >>>>>
>>> >>>>> http://indiewebcamp.com/POSSE
>>> >>>>>
>>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>> >>>>> growing movement of people who want local data ownership.
>>> >>>>>
>>> >>>>> Also think about the fact that CouchDB is more like Git than
>>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>> >>>>> workflows, syncing, etc. What is this about really? It's about
>>> >>>>> enabling decentralised data management. Ties into the same concept.
>>> >>>>>
>>> >>>>> Access your data anywhere
>>> >>>>> Access your data offline
>>> >>>>> Decentralised data management
>>> >>>>> Puts you in control of your own data
>>> >>>>> Local data ownership
>>> >>>>> Grants you data autonomy
>>> >>>>> Your data, your rules
>>> >>>>> Puts your data back in your hands
>>> >>>>>
>>> >>>>> ^ Not slogans, just prompts.
>>> >>>>>
>>> >>>>> What's our why? If we find that, we'll have our slogan.
>>> >>>>>
>>> >>>>>
>>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>> >>>>>> I think I read something recently that there's more mobile than web
>>> app development happening these days, so "web" might end up sounding
>>> outdated.
>>> >>>>>>
>>> >>>>>> Random input:
>>> >>>>>> "Synchronicity" is a word we're using to differentiate
>>> couchdb-style dbs from others. Feel free to reuse or take inspiration from
>>> that...or not :)
>>> >>>>>>
>>> >>>>>> Andy
>>> >>>>>>
>>> >>>>>> Sent from my iPhone
>>> >>>>>>
>>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
>>> wrote:
>>> >>>>>>>
>>> >>>>>>> Will repeat myself on IRC:
>>> >>>>>>>
>>> >>>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>> >>>>>>> more "database for the web" than CouchDB now.
>>> >>>>>>> We need something more fresh, unique and collision safe as like as
>>> >>>>>>> "Time to relax!" was - it's hard to associate any other database
>>> with
>>> >>>>>>> the same motto.
>>> >>>>>>> --
>>> >>>>>>> ,,,^..^,,,
>>> >>>>>>>
>>> >>>>>>>
>>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
>>> wrote:
>>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>> >>>>>>>> right time to consider a new motto, replacing "Time to relax."
>>> >>>>>>>>
>>> >>>>>>>> PouchDB is "The database that syncs."
>>> >>>>>>>>
>>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>> >>>>>>>> is the most prominent motto, bigger than "Relax."
>>> >>>>>>>>
>>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>> >>>>>>>> new motto there, even if we don't have a new logo (or consensus
>>> >>>>>>>> on one) by that time.
>>> >>>>>>>>
>>> >>>>>>>> Thoughts, suggestions, comments?
>>> >>>>>>>>
>>> >>>>>>>> -Joan
>>> >>>>>
>>> >>>>>
>>> >>>>>
>>> >>>>> --
>>> >>>>> Noah Slater
>>> >>>>> https://twitter.com/nslater
>>> >>>>
>>> >>
>>> >>
>>> >>
>>> >> --
>>> >> Noah Slater
>>> >> https://twitter.com/nslater
>>> >
>>> >
>>> >
>>> > --
>>> > Noah Slater
>>> > https://twitter.com/nslater
>>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Noah Slater <ns...@apache.org>.
Just to cover some old ground here: but I'd like to stay away from
"replicate" or "sync" in our primary messaging.
Remember:
- Why? -- what's our purpose, our goal, our shared values?
- How? -- replicate/sync
- What? -- HTTP, JSON, MapReduce, Erlang
Our slogan (which we could lead with on our website) should
communicate that value. Which is why I'm reaching for something like,
we want to liberate your data. How are we going to do that? By
building the world's best data store with the world's best sync
protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
etc.
Do you see how the narrative could flow on the homepage? Imagine each
stage as a visibly separate section.
On 7 November 2014 18:41, Nick Pavlica <li...@gmail.com> wrote:
> All,
> As with the logo, I fully agree that the motto needs to be changed. I
> have never been a fan of the "relax" slogan, and have just tried to ignore
> it. As I think about it, I wounder if we really need a motto at all. The
> really hard thing when selecting a motto for something like CouchDB is that
> can mean something different to everyone. However, if there is one
> strength that CouchDB has as a main differentiator from other databases is
> it's syncing/replication capabilities.
>
> Regards,
> -- Nick Pavlica
>
>
>
> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
>
>> FYI I recommend reading:
>>
>> https://en.wikipedia.org/wiki/Raised_fist
>>
>> for a history of the political implications of that logo.
>>
>> As to Alex's comment, I like the riff on the French national motto
>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
>> Worth experimenting a bit more there.
>>
>> -Joan
>>
>> ----- Original Message -----
>> From: "Alexander Shorin" <kx...@gmail.com>
>> To: marketing@couchdb.apache.org
>> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <se...@cloudant.com>
>> Sent: Friday, November 7, 2014 11:50:11 AM
>> Subject: Re: New motto?
>>
>> I think "Liberate" is good one for some Open Data project or toolset
>> to work on it, but not for CouchDB which is a database in the first
>> place. As for me, my first association with "liberate" was "libre ->
>> libreoffice -> wtf", may be because this is rare word for me. If we
>> want (do we?) to focus on replication / data sync everywhere feature
>> then the one thing comes to my mind. If anyone still remember this
>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
>> "liberate" word - "replicate". I think replicate more clear and
>> explicitly defines the idea of "free to share your data, free to sync
>> it with whatever they want".
>>
>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
>>
>> --
>> ,,,^..^,,,
>>
>>
>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
>> > Wow, yeah.
>> >
>> > What do others thing about using this word? "Liberate"? I think it has
>> > the right mixture of connotations and meanings
>> >
>> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
>> >> Worth mentioning that Google has the Data Liberation Front team.
>> >>
>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>> >>
>> >> Interesting (and rather provocative!) logo there.
>> >>
>> >> -Joan
>> >>
>> >> ----- Original Message -----
>> >> From: "Noah Slater" <ns...@apache.org>
>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
>> javier@candeira.com>
>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
>> >> Subject: Re: New motto?
>> >>
>> >> So, I just mentioned on dev@, but one of the angles I was thinking
>> about was:
>> >>
>> >> - Liberate your data
>> >> - Free your data
>> >>
>> >> Perhaps with "The database that..." before either.
>> >>
>> >> I think this "liberate" idea taps intot the core of what I think our
>> >> "why?" is. We all seem to have the shared goal of wanting to help
>> >> people liberate their data, in terms of being able to move it wherever
>> >> they want, work on it how they want. Our sync/replication is really
>> >> only the implementation ("how?") of that goal.
>> >>
>> >> "Liberate" as a word, and the associations that go with it, also taps
>> >> into a growing movement of indie developers who are trying to move
>> >> away from closed data silos and corporate multinationals being in
>> >> control of massive amounts of user data.
>> >>
>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>> >>
>> >>
>> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
>> >>> Just brrainstorming, I think the "sync" is the biggest selling point
>> >>> of CouchDB. The fact that it doesn't lose data is obviously good
>> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>> >>> lose your data" in your slogan, that should be a given. You don't
>> >>> advertise youghourt as "0% cyanide" either.
>> >>>
>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
>> >>> Lite/PouchDB leading the charge.
>> >>>
>> >>> So I would like to see a slogan along the lines that express the
>> >>> concept of "A database that gets the web, mobile and sync" (not a
>> >>> proposal, just a suggestionf or a message.
>> >>>
>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>> >>> Folder. On several computers. That syncs", we could say...
>> >>>
>> >>> "Your data, on the web and on your device, always in sync."
>> >>>
>> >>> Though that seems too specific, and getting a bit into Hoodie
>> territory.
>> >>>
>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>> >>> more than just sync.
>> >>>
>> >>> As I said above, this is just an idea dump, inspired by Noah's great
>> >>> reframing of the problem.
>> >>>
>> >>> J
>> >>>
>> >>>
>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>> >>>> Thanks Noah!
>> >>>>
>> >>>> this is where we need to be heading.
>> >>>>
>> >>>> As related inspiration, see these storytelling rules by Pixar. Not all
>> >>>> apply to what we want to do, but pretend CouchDB is a character and we
>> >>>> want to tell its story: http://www.huffingtonpost.com/
>> 2012/07/30/pixar-storytelling_n_1718854.html
>> >>>>
>> >>>> Best
>> >>>> Jan
>> >>>> --
>> >>>>
>> >>>>
>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>> >>>>>
>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
>> "why"
>> >>>>> was. i.e. What's our purpose.
>> >>>>>
>> >>>>> There are three questions we can answer, at various points in our
>> >>>>> marketing material:
>> >>>>>
>> >>>>> Why? - What's our shared goal?
>> >>>>> How? - How are we working towards it?
>> >>>>> What? - What are the particulars of that approach.
>> >>>>>
>> >>>>> Most projects get this the wrong way round. In fact, we have done. We
>> >>>>> tell you about JSON and HTTP and whatever up front. That's the what.
>> >>>>> It's not interesting.
>> >>>>>
>> >>>>> We've had suggestions to use the motto "The database that
>> >>>>> replicates/syncs". That's better. But this is the how. We're telling
>> >>>>> you how we're working towards our shared goal. Still no explicit
>> goal.
>> >>>>>
>> >>>>> Now. You look at Apple, and their motto was "think different". It was
>> >>>>> always about challenging the status quo and putting the user first.
>> >>>>> They just happened to be doing that by building a computer. (Now a
>> >>>>> phone, a watch, etc, etc...)
>> >>>>>
>> >>>>> The thing about stating your values up front is that you attract
>> >>>>> people with the same values. They "believe" in you and what you're
>> >>>>> doing in a very emotional way.
>> >>>>>
>> >>>>> Compare this to Dell. You know anybody who's passionate about Dell?
>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But
>> I'm
>> >>>>> not gonna *feel* anything about it.
>> >>>>>
>> >>>>> So, let's talk about Couch.
>> >>>>>
>> >>>>> I think that our core value is giving people the power to do what
>> they
>> >>>>> want with their data. To keep it where ever they want. To move it
>> >>>>> where ever they want. And for this to be as easy as possible.
>> >>>>>
>> >>>>> Here's a sample formulation
>> >>>>>
>> >>>>> "We want to put your data in your hands. We're gonna do that by
>> >>>>> making it easy to move your anywhere you want. We just happen to
>> >>>>> building a database."
>> >>>>>
>> >>>>> arkos has a great slogan: "Your data, your rules"
>> >>>>>
>> >>>>> This is where we need to be heading. This isn't about syncing. This
>> is
>> >>>>> about giving people the power to move their data into and out of
>> >>>>> whatever environment, platform, and device they want to.
>> >>>>>
>> >>>>> Data autonomy?
>> >>>>>
>> >>>>> Some other notes:
>> >>>>>
>> >>>>> Mikeal Rogers said to me that after working with Couch, he started to
>> >>>>> take it for granted that getting data back out of a database should
>> be
>> >>>>> as easy as putting it in. (But apparently this isn't so) He said this
>> >>>>> was a unique feature of CouchDB.
>> >>>>>
>> >>>>> Tom Dale once said something about the need to share and distribute
>> >>>>> data. No silos. Host individual sites in your own server. Can't
>> >>>>> remember the context, just have it in my notes.
>> >>>>>
>> >>>>> But this ties into the IndieWebCamp concept of POSSE.
>> >>>>>
>> >>>>> http://indiewebcamp.com/POSSE
>> >>>>>
>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and the
>> >>>>> growing movement of people who want local data ownership.
>> >>>>>
>> >>>>> Also think about the fact that CouchDB is more like Git than
>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>> >>>>> workflows, syncing, etc. What is this about really? It's about
>> >>>>> enabling decentralised data management. Ties into the same concept.
>> >>>>>
>> >>>>> Access your data anywhere
>> >>>>> Access your data offline
>> >>>>> Decentralised data management
>> >>>>> Puts you in control of your own data
>> >>>>> Local data ownership
>> >>>>> Grants you data autonomy
>> >>>>> Your data, your rules
>> >>>>> Puts your data back in your hands
>> >>>>>
>> >>>>> ^ Not slogans, just prompts.
>> >>>>>
>> >>>>> What's our why? If we find that, we'll have our slogan.
>> >>>>>
>> >>>>>
>> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>> >>>>>> I think I read something recently that there's more mobile than web
>> app development happening these days, so "web" might end up sounding
>> outdated.
>> >>>>>>
>> >>>>>> Random input:
>> >>>>>> "Synchronicity" is a word we're using to differentiate
>> couchdb-style dbs from others. Feel free to reuse or take inspiration from
>> that...or not :)
>> >>>>>>
>> >>>>>> Andy
>> >>>>>>
>> >>>>>> Sent from my iPhone
>> >>>>>>
>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
>> wrote:
>> >>>>>>>
>> >>>>>>> Will repeat myself on IRC:
>> >>>>>>>
>> >>>>>>> "A database for the web" isn't good one since PouchDB is eventually
>> >>>>>>> more "database for the web" than CouchDB now.
>> >>>>>>> We need something more fresh, unique and collision safe as like as
>> >>>>>>> "Time to relax!" was - it's hard to associate any other database
>> with
>> >>>>>>> the same motto.
>> >>>>>>> --
>> >>>>>>> ,,,^..^,,,
>> >>>>>>>
>> >>>>>>>
>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
>> wrote:
>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>> >>>>>>>> right time to consider a new motto, replacing "Time to relax."
>> >>>>>>>>
>> >>>>>>>> PouchDB is "The database that syncs."
>> >>>>>>>>
>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>> >>>>>>>> is the most prominent motto, bigger than "Relax."
>> >>>>>>>>
>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>> >>>>>>>> new motto there, even if we don't have a new logo (or consensus
>> >>>>>>>> on one) by that time.
>> >>>>>>>>
>> >>>>>>>> Thoughts, suggestions, comments?
>> >>>>>>>>
>> >>>>>>>> -Joan
>> >>>>>
>> >>>>>
>> >>>>>
>> >>>>> --
>> >>>>> Noah Slater
>> >>>>> https://twitter.com/nslater
>> >>>>
>> >>
>> >>
>> >>
>> >> --
>> >> Noah Slater
>> >> https://twitter.com/nslater
>> >
>> >
>> >
>> > --
>> > Noah Slater
>> > https://twitter.com/nslater
>>
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Nick Pavlica <li...@gmail.com>.
All,
As with the logo, I fully agree that the motto needs to be changed. I
have never been a fan of the "relax" slogan, and have just tried to ignore
it. As I think about it, I wounder if we really need a motto at all. The
really hard thing when selecting a motto for something like CouchDB is that
can mean something different to everyone. However, if there is one
strength that CouchDB has as a main differentiator from other databases is
it's syncing/replication capabilities.
Regards,
-- Nick Pavlica
On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wo...@apache.org> wrote:
> FYI I recommend reading:
>
> https://en.wikipedia.org/wiki/Raised_fist
>
> for a history of the political implications of that logo.
>
> As to Alex's comment, I like the riff on the French national motto
> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
> Worth experimenting a bit more there.
>
> -Joan
>
> ----- Original Message -----
> From: "Alexander Shorin" <kx...@gmail.com>
> To: marketing@couchdb.apache.org
> Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <se...@cloudant.com>
> Sent: Friday, November 7, 2014 11:50:11 AM
> Subject: Re: New motto?
>
> I think "Liberate" is good one for some Open Data project or toolset
> to work on it, but not for CouchDB which is a database in the first
> place. As for me, my first association with "liberate" was "libre ->
> libreoffice -> wtf", may be because this is rare word for me. If we
> want (do we?) to focus on replication / data sync everywhere feature
> then the one thing comes to my mind. If anyone still remember this
> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
> "liberate" word - "replicate". I think replicate more clear and
> explicitly defines the idea of "free to share your data, free to sync
> it with whatever they want".
>
> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
>
> --
> ,,,^..^,,,
>
>
> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
> > Wow, yeah.
> >
> > What do others thing about using this word? "Liberate"? I think it has
> > the right mixture of connotations and meanings
> >
> > On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> >> Worth mentioning that Google has the Data Liberation Front team.
> >>
> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
> >>
> >> Interesting (and rather provocative!) logo there.
> >>
> >> -Joan
> >>
> >> ----- Original Message -----
> >> From: "Noah Slater" <ns...@apache.org>
> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
> javier@candeira.com>
> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
> >> Subject: Re: New motto?
> >>
> >> So, I just mentioned on dev@, but one of the angles I was thinking
> about was:
> >>
> >> - Liberate your data
> >> - Free your data
> >>
> >> Perhaps with "The database that..." before either.
> >>
> >> I think this "liberate" idea taps intot the core of what I think our
> >> "why?" is. We all seem to have the shared goal of wanting to help
> >> people liberate their data, in terms of being able to move it wherever
> >> they want, work on it how they want. Our sync/replication is really
> >> only the implementation ("how?") of that goal.
> >>
> >> "Liberate" as a word, and the associations that go with it, also taps
> >> into a growing movement of indie developers who are trying to move
> >> away from closed data silos and corporate multinationals being in
> >> control of massive amounts of user data.
> >>
> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
> >>
> >>
> >> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
> >>> Just brrainstorming, I think the "sync" is the biggest selling point
> >>> of CouchDB. The fact that it doesn't lose data is obviously good
> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't
> >>> lose your data" in your slogan, that should be a given. You don't
> >>> advertise youghourt as "0% cyanide" either.
> >>>
> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
> >>> Lite/PouchDB leading the charge.
> >>>
> >>> So I would like to see a slogan along the lines that express the
> >>> concept of "A database that gets the web, mobile and sync" (not a
> >>> proposal, just a suggestionf or a message.
> >>>
> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
> >>> Folder. On several computers. That syncs", we could say...
> >>>
> >>> "Your data, on the web and on your device, always in sync."
> >>>
> >>> Though that seems too specific, and getting a bit into Hoodie
> territory.
> >>>
> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
> >>> more than just sync.
> >>>
> >>> As I said above, this is just an idea dump, inspired by Noah's great
> >>> reframing of the problem.
> >>>
> >>> J
> >>>
> >>>
> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
> >>>> Thanks Noah!
> >>>>
> >>>> this is where we need to be heading.
> >>>>
> >>>> As related inspiration, see these storytelling rules by Pixar. Not all
> >>>> apply to what we want to do, but pretend CouchDB is a character and we
> >>>> want to tell its story: http://www.huffingtonpost.com/
> 2012/07/30/pixar-storytelling_n_1718854.html
> >>>>
> >>>> Best
> >>>> Jan
> >>>> --
> >>>>
> >>>>
> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
> >>>>>
> >>>>> Okay, so a while ago we had this discussion about what CouchDB's
> "why"
> >>>>> was. i.e. What's our purpose.
> >>>>>
> >>>>> There are three questions we can answer, at various points in our
> >>>>> marketing material:
> >>>>>
> >>>>> Why? - What's our shared goal?
> >>>>> How? - How are we working towards it?
> >>>>> What? - What are the particulars of that approach.
> >>>>>
> >>>>> Most projects get this the wrong way round. In fact, we have done. We
> >>>>> tell you about JSON and HTTP and whatever up front. That's the what.
> >>>>> It's not interesting.
> >>>>>
> >>>>> We've had suggestions to use the motto "The database that
> >>>>> replicates/syncs". That's better. But this is the how. We're telling
> >>>>> you how we're working towards our shared goal. Still no explicit
> goal.
> >>>>>
> >>>>> Now. You look at Apple, and their motto was "think different". It was
> >>>>> always about challenging the status quo and putting the user first.
> >>>>> They just happened to be doing that by building a computer. (Now a
> >>>>> phone, a watch, etc, etc...)
> >>>>>
> >>>>> The thing about stating your values up front is that you attract
> >>>>> people with the same values. They "believe" in you and what you're
> >>>>> doing in a very emotional way.
> >>>>>
> >>>>> Compare this to Dell. You know anybody who's passionate about Dell?
> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But
> I'm
> >>>>> not gonna *feel* anything about it.
> >>>>>
> >>>>> So, let's talk about Couch.
> >>>>>
> >>>>> I think that our core value is giving people the power to do what
> they
> >>>>> want with their data. To keep it where ever they want. To move it
> >>>>> where ever they want. And for this to be as easy as possible.
> >>>>>
> >>>>> Here's a sample formulation
> >>>>>
> >>>>> "We want to put your data in your hands. We're gonna do that by
> >>>>> making it easy to move your anywhere you want. We just happen to
> >>>>> building a database."
> >>>>>
> >>>>> arkos has a great slogan: "Your data, your rules"
> >>>>>
> >>>>> This is where we need to be heading. This isn't about syncing. This
> is
> >>>>> about giving people the power to move their data into and out of
> >>>>> whatever environment, platform, and device they want to.
> >>>>>
> >>>>> Data autonomy?
> >>>>>
> >>>>> Some other notes:
> >>>>>
> >>>>> Mikeal Rogers said to me that after working with Couch, he started to
> >>>>> take it for granted that getting data back out of a database should
> be
> >>>>> as easy as putting it in. (But apparently this isn't so) He said this
> >>>>> was a unique feature of CouchDB.
> >>>>>
> >>>>> Tom Dale once said something about the need to share and distribute
> >>>>> data. No silos. Host individual sites in your own server. Can't
> >>>>> remember the context, just have it in my notes.
> >>>>>
> >>>>> But this ties into the IndieWebCamp concept of POSSE.
> >>>>>
> >>>>> http://indiewebcamp.com/POSSE
> >>>>>
> >>>>> And also dovetails with OfflineFirst, things like unhosted, and the
> >>>>> growing movement of people who want local data ownership.
> >>>>>
> >>>>> Also think about the fact that CouchDB is more like Git than
> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> >>>>> workflows, syncing, etc. What is this about really? It's about
> >>>>> enabling decentralised data management. Ties into the same concept.
> >>>>>
> >>>>> Access your data anywhere
> >>>>> Access your data offline
> >>>>> Decentralised data management
> >>>>> Puts you in control of your own data
> >>>>> Local data ownership
> >>>>> Grants you data autonomy
> >>>>> Your data, your rules
> >>>>> Puts your data back in your hands
> >>>>>
> >>>>> ^ Not slogans, just prompts.
> >>>>>
> >>>>> What's our why? If we find that, we'll have our slogan.
> >>>>>
> >>>>>
> >>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
> >>>>>> I think I read something recently that there's more mobile than web
> app development happening these days, so "web" might end up sounding
> outdated.
> >>>>>>
> >>>>>> Random input:
> >>>>>> "Synchronicity" is a word we're using to differentiate
> couchdb-style dbs from others. Feel free to reuse or take inspiration from
> that...or not :)
> >>>>>>
> >>>>>> Andy
> >>>>>>
> >>>>>> Sent from my iPhone
> >>>>>>
> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com>
> wrote:
> >>>>>>>
> >>>>>>> Will repeat myself on IRC:
> >>>>>>>
> >>>>>>> "A database for the web" isn't good one since PouchDB is eventually
> >>>>>>> more "database for the web" than CouchDB now.
> >>>>>>> We need something more fresh, unique and collision safe as like as
> >>>>>>> "Time to relax!" was - it's hard to associate any other database
> with
> >>>>>>> the same motto.
> >>>>>>> --
> >>>>>>> ,,,^..^,,,
> >>>>>>>
> >>>>>>>
> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org>
> wrote:
> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
> >>>>>>>> right time to consider a new motto, replacing "Time to relax."
> >>>>>>>>
> >>>>>>>> PouchDB is "The database that syncs."
> >>>>>>>>
> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
> >>>>>>>> is the most prominent motto, bigger than "Relax."
> >>>>>>>>
> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
> >>>>>>>> new motto there, even if we don't have a new logo (or consensus
> >>>>>>>> on one) by that time.
> >>>>>>>>
> >>>>>>>> Thoughts, suggestions, comments?
> >>>>>>>>
> >>>>>>>> -Joan
> >>>>>
> >>>>>
> >>>>>
> >>>>> --
> >>>>> Noah Slater
> >>>>> https://twitter.com/nslater
> >>>>
> >>
> >>
> >>
> >> --
> >> Noah Slater
> >> https://twitter.com/nslater
> >
> >
> >
> > --
> > Noah Slater
> > https://twitter.com/nslater
>
Re: New motto?
Posted by Joan Touzet <wo...@apache.org>.
FYI I recommend reading:
https://en.wikipedia.org/wiki/Raised_fist
for a history of the political implications of that logo.
As to Alex's comment, I like the riff on the French national motto
of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
Worth experimenting a bit more there.
-Joan
----- Original Message -----
From: "Alexander Shorin" <kx...@gmail.com>
To: marketing@couchdb.apache.org
Cc: "Joan Touzet" <wo...@apache.org>, "Sean Barclay" <se...@cloudant.com>
Sent: Friday, November 7, 2014 11:50:11 AM
Subject: Re: New motto?
I think "Liberate" is good one for some Open Data project or toolset
to work on it, but not for CouchDB which is a database in the first
place. As for me, my first association with "liberate" was "libre ->
libreoffice -> wtf", may be because this is rare word for me. If we
want (do we?) to focus on replication / data sync everywhere feature
then the one thing comes to my mind. If anyone still remember this
http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
"liberate" word - "replicate". I think replicate more clear and
explicitly defines the idea of "free to share your data, free to sync
it with whatever they want".
"CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
--
,,,^..^,,,
On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
> Wow, yeah.
>
> What do others thing about using this word? "Liberate"? I think it has
> the right mixture of connotations and meanings
>
> On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
>> Worth mentioning that Google has the Data Liberation Front team.
>>
>> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>>
>> Interesting (and rather provocative!) logo there.
>>
>> -Joan
>>
>> ----- Original Message -----
>> From: "Noah Slater" <ns...@apache.org>
>> To: marketing@couchdb.apache.org, "Javier Candeira" <ja...@candeira.com>
>> Sent: Wednesday, November 5, 2014 12:52:05 PM
>> Subject: Re: New motto?
>>
>> So, I just mentioned on dev@, but one of the angles I was thinking about was:
>>
>> - Liberate your data
>> - Free your data
>>
>> Perhaps with "The database that..." before either.
>>
>> I think this "liberate" idea taps intot the core of what I think our
>> "why?" is. We all seem to have the shared goal of wanting to help
>> people liberate their data, in terms of being able to move it wherever
>> they want, work on it how they want. Our sync/replication is really
>> only the implementation ("how?") of that goal.
>>
>> "Liberate" as a word, and the associations that go with it, also taps
>> into a growing movement of indie developers who are trying to move
>> away from closed data silos and corporate multinationals being in
>> control of massive amounts of user data.
>>
>> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>>
>>
>> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
>>> Just brrainstorming, I think the "sync" is the biggest selling point
>>> of CouchDB. The fact that it doesn't lose data is obviously good
>>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>>> lose your data" in your slogan, that should be a given. You don't
>>> advertise youghourt as "0% cyanide" either.
>>>
>>> Another strong point is the ecosystem, with TouchDB/Couchbase
>>> Lite/PouchDB leading the charge.
>>>
>>> So I would like to see a slogan along the lines that express the
>>> concept of "A database that gets the web, mobile and sync" (not a
>>> proposal, just a suggestionf or a message.
>>>
>>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>>> Folder. On several computers. That syncs", we could say...
>>>
>>> "Your data, on the web and on your device, always in sync."
>>>
>>> Though that seems too specific, and getting a bit into Hoodie territory.
>>>
>>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>>> more than just sync.
>>>
>>> As I said above, this is just an idea dump, inspired by Noah's great
>>> reframing of the problem.
>>>
>>> J
>>>
>>>
>>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>>>> Thanks Noah!
>>>>
>>>> this is where we need to be heading.
>>>>
>>>> As related inspiration, see these storytelling rules by Pixar. Not all
>>>> apply to what we want to do, but pretend CouchDB is a character and we
>>>> want to tell its story: http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
>>>>
>>>> Best
>>>> Jan
>>>> --
>>>>
>>>>
>>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>>>>
>>>>> Okay, so a while ago we had this discussion about what CouchDB's "why"
>>>>> was. i.e. What's our purpose.
>>>>>
>>>>> There are three questions we can answer, at various points in our
>>>>> marketing material:
>>>>>
>>>>> Why? - What's our shared goal?
>>>>> How? - How are we working towards it?
>>>>> What? - What are the particulars of that approach.
>>>>>
>>>>> Most projects get this the wrong way round. In fact, we have done. We
>>>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>>>> It's not interesting.
>>>>>
>>>>> We've had suggestions to use the motto "The database that
>>>>> replicates/syncs". That's better. But this is the how. We're telling
>>>>> you how we're working towards our shared goal. Still no explicit goal.
>>>>>
>>>>> Now. You look at Apple, and their motto was "think different". It was
>>>>> always about challenging the status quo and putting the user first.
>>>>> They just happened to be doing that by building a computer. (Now a
>>>>> phone, a watch, etc, etc...)
>>>>>
>>>>> The thing about stating your values up front is that you attract
>>>>> people with the same values. They "believe" in you and what you're
>>>>> doing in a very emotional way.
>>>>>
>>>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
>>>>> not gonna *feel* anything about it.
>>>>>
>>>>> So, let's talk about Couch.
>>>>>
>>>>> I think that our core value is giving people the power to do what they
>>>>> want with their data. To keep it where ever they want. To move it
>>>>> where ever they want. And for this to be as easy as possible.
>>>>>
>>>>> Here's a sample formulation
>>>>>
>>>>> "We want to put your data in your hands. We're gonna do that by
>>>>> making it easy to move your anywhere you want. We just happen to
>>>>> building a database."
>>>>>
>>>>> arkos has a great slogan: "Your data, your rules"
>>>>>
>>>>> This is where we need to be heading. This isn't about syncing. This is
>>>>> about giving people the power to move their data into and out of
>>>>> whatever environment, platform, and device they want to.
>>>>>
>>>>> Data autonomy?
>>>>>
>>>>> Some other notes:
>>>>>
>>>>> Mikeal Rogers said to me that after working with Couch, he started to
>>>>> take it for granted that getting data back out of a database should be
>>>>> as easy as putting it in. (But apparently this isn't so) He said this
>>>>> was a unique feature of CouchDB.
>>>>>
>>>>> Tom Dale once said something about the need to share and distribute
>>>>> data. No silos. Host individual sites in your own server. Can't
>>>>> remember the context, just have it in my notes.
>>>>>
>>>>> But this ties into the IndieWebCamp concept of POSSE.
>>>>>
>>>>> http://indiewebcamp.com/POSSE
>>>>>
>>>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>>>> growing movement of people who want local data ownership.
>>>>>
>>>>> Also think about the fact that CouchDB is more like Git than
>>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>>>> workflows, syncing, etc. What is this about really? It's about
>>>>> enabling decentralised data management. Ties into the same concept.
>>>>>
>>>>> Access your data anywhere
>>>>> Access your data offline
>>>>> Decentralised data management
>>>>> Puts you in control of your own data
>>>>> Local data ownership
>>>>> Grants you data autonomy
>>>>> Your data, your rules
>>>>> Puts your data back in your hands
>>>>>
>>>>> ^ Not slogans, just prompts.
>>>>>
>>>>> What's our why? If we find that, we'll have our slogan.
>>>>>
>>>>>
>>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>>>>> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>>>>>>
>>>>>> Random input:
>>>>>> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>>>>>>
>>>>>> Andy
>>>>>>
>>>>>> Sent from my iPhone
>>>>>>
>>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>>>>>>
>>>>>>> Will repeat myself on IRC:
>>>>>>>
>>>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>>>>> more "database for the web" than CouchDB now.
>>>>>>> We need something more fresh, unique and collision safe as like as
>>>>>>> "Time to relax!" was - it's hard to associate any other database with
>>>>>>> the same motto.
>>>>>>> --
>>>>>>> ,,,^..^,,,
>>>>>>>
>>>>>>>
>>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>>>>
>>>>>>>> PouchDB is "The database that syncs."
>>>>>>>>
>>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>>>>> is the most prominent motto, bigger than "Relax."
>>>>>>>>
>>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>>>>> on one) by that time.
>>>>>>>>
>>>>>>>> Thoughts, suggestions, comments?
>>>>>>>>
>>>>>>>> -Joan
>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Noah Slater
>>>>> https://twitter.com/nslater
>>>>
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
I think "Liberate" is good one for some Open Data project or toolset
to work on it, but not for CouchDB which is a database in the first
place. As for me, my first association with "liberate" was "libre ->
libreoffice -> wtf", may be because this is rare word for me. If we
want (do we?) to focus on replication / data sync everywhere feature
then the one thing comes to my mind. If anyone still remember this
http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to
"liberate" word - "replicate". I think replicate more clear and
explicitly defines the idea of "free to share your data, free to sync
it with whatever they want".
"CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
--
,,,^..^,,,
On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <ns...@apache.org> wrote:
> Wow, yeah.
>
> What do others thing about using this word? "Liberate"? I think it has
> the right mixture of connotations and meanings
>
> On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
>> Worth mentioning that Google has the Data Liberation Front team.
>>
>> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>>
>> Interesting (and rather provocative!) logo there.
>>
>> -Joan
>>
>> ----- Original Message -----
>> From: "Noah Slater" <ns...@apache.org>
>> To: marketing@couchdb.apache.org, "Javier Candeira" <ja...@candeira.com>
>> Sent: Wednesday, November 5, 2014 12:52:05 PM
>> Subject: Re: New motto?
>>
>> So, I just mentioned on dev@, but one of the angles I was thinking about was:
>>
>> - Liberate your data
>> - Free your data
>>
>> Perhaps with "The database that..." before either.
>>
>> I think this "liberate" idea taps intot the core of what I think our
>> "why?" is. We all seem to have the shared goal of wanting to help
>> people liberate their data, in terms of being able to move it wherever
>> they want, work on it how they want. Our sync/replication is really
>> only the implementation ("how?") of that goal.
>>
>> "Liberate" as a word, and the associations that go with it, also taps
>> into a growing movement of indie developers who are trying to move
>> away from closed data silos and corporate multinationals being in
>> control of massive amounts of user data.
>>
>> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>>
>>
>> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
>>> Just brrainstorming, I think the "sync" is the biggest selling point
>>> of CouchDB. The fact that it doesn't lose data is obviously good
>>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>>> lose your data" in your slogan, that should be a given. You don't
>>> advertise youghourt as "0% cyanide" either.
>>>
>>> Another strong point is the ecosystem, with TouchDB/Couchbase
>>> Lite/PouchDB leading the charge.
>>>
>>> So I would like to see a slogan along the lines that express the
>>> concept of "A database that gets the web, mobile and sync" (not a
>>> proposal, just a suggestionf or a message.
>>>
>>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>>> Folder. On several computers. That syncs", we could say...
>>>
>>> "Your data, on the web and on your device, always in sync."
>>>
>>> Though that seems too specific, and getting a bit into Hoodie territory.
>>>
>>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>>> more than just sync.
>>>
>>> As I said above, this is just an idea dump, inspired by Noah's great
>>> reframing of the problem.
>>>
>>> J
>>>
>>>
>>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>>>> Thanks Noah!
>>>>
>>>> this is where we need to be heading.
>>>>
>>>> As related inspiration, see these storytelling rules by Pixar. Not all
>>>> apply to what we want to do, but pretend CouchDB is a character and we
>>>> want to tell its story: http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
>>>>
>>>> Best
>>>> Jan
>>>> --
>>>>
>>>>
>>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>>>>
>>>>> Okay, so a while ago we had this discussion about what CouchDB's "why"
>>>>> was. i.e. What's our purpose.
>>>>>
>>>>> There are three questions we can answer, at various points in our
>>>>> marketing material:
>>>>>
>>>>> Why? - What's our shared goal?
>>>>> How? - How are we working towards it?
>>>>> What? - What are the particulars of that approach.
>>>>>
>>>>> Most projects get this the wrong way round. In fact, we have done. We
>>>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>>>> It's not interesting.
>>>>>
>>>>> We've had suggestions to use the motto "The database that
>>>>> replicates/syncs". That's better. But this is the how. We're telling
>>>>> you how we're working towards our shared goal. Still no explicit goal.
>>>>>
>>>>> Now. You look at Apple, and their motto was "think different". It was
>>>>> always about challenging the status quo and putting the user first.
>>>>> They just happened to be doing that by building a computer. (Now a
>>>>> phone, a watch, etc, etc...)
>>>>>
>>>>> The thing about stating your values up front is that you attract
>>>>> people with the same values. They "believe" in you and what you're
>>>>> doing in a very emotional way.
>>>>>
>>>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
>>>>> not gonna *feel* anything about it.
>>>>>
>>>>> So, let's talk about Couch.
>>>>>
>>>>> I think that our core value is giving people the power to do what they
>>>>> want with their data. To keep it where ever they want. To move it
>>>>> where ever they want. And for this to be as easy as possible.
>>>>>
>>>>> Here's a sample formulation
>>>>>
>>>>> "We want to put your data in your hands. We're gonna do that by
>>>>> making it easy to move your anywhere you want. We just happen to
>>>>> building a database."
>>>>>
>>>>> arkos has a great slogan: "Your data, your rules"
>>>>>
>>>>> This is where we need to be heading. This isn't about syncing. This is
>>>>> about giving people the power to move their data into and out of
>>>>> whatever environment, platform, and device they want to.
>>>>>
>>>>> Data autonomy?
>>>>>
>>>>> Some other notes:
>>>>>
>>>>> Mikeal Rogers said to me that after working with Couch, he started to
>>>>> take it for granted that getting data back out of a database should be
>>>>> as easy as putting it in. (But apparently this isn't so) He said this
>>>>> was a unique feature of CouchDB.
>>>>>
>>>>> Tom Dale once said something about the need to share and distribute
>>>>> data. No silos. Host individual sites in your own server. Can't
>>>>> remember the context, just have it in my notes.
>>>>>
>>>>> But this ties into the IndieWebCamp concept of POSSE.
>>>>>
>>>>> http://indiewebcamp.com/POSSE
>>>>>
>>>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>>>> growing movement of people who want local data ownership.
>>>>>
>>>>> Also think about the fact that CouchDB is more like Git than
>>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>>>> workflows, syncing, etc. What is this about really? It's about
>>>>> enabling decentralised data management. Ties into the same concept.
>>>>>
>>>>> Access your data anywhere
>>>>> Access your data offline
>>>>> Decentralised data management
>>>>> Puts you in control of your own data
>>>>> Local data ownership
>>>>> Grants you data autonomy
>>>>> Your data, your rules
>>>>> Puts your data back in your hands
>>>>>
>>>>> ^ Not slogans, just prompts.
>>>>>
>>>>> What's our why? If we find that, we'll have our slogan.
>>>>>
>>>>>
>>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>>>>> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>>>>>>
>>>>>> Random input:
>>>>>> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>>>>>>
>>>>>> Andy
>>>>>>
>>>>>> Sent from my iPhone
>>>>>>
>>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>>>>>>
>>>>>>> Will repeat myself on IRC:
>>>>>>>
>>>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>>>>> more "database for the web" than CouchDB now.
>>>>>>> We need something more fresh, unique and collision safe as like as
>>>>>>> "Time to relax!" was - it's hard to associate any other database with
>>>>>>> the same motto.
>>>>>>> --
>>>>>>> ,,,^..^,,,
>>>>>>>
>>>>>>>
>>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>>>>
>>>>>>>> PouchDB is "The database that syncs."
>>>>>>>>
>>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>>>>> is the most prominent motto, bigger than "Relax."
>>>>>>>>
>>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>>>>> on one) by that time.
>>>>>>>>
>>>>>>>> Thoughts, suggestions, comments?
>>>>>>>>
>>>>>>>> -Joan
>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Noah Slater
>>>>> https://twitter.com/nslater
>>>>
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
Re: New motto?
Posted by Noah Slater <ns...@apache.org>.
Wow, yeah.
What do others thing about using this word? "Liberate"? I think it has
the right mixture of connotations and meanings
On 5 November 2014 23:50, Joan Touzet <wo...@apache.org> wrote:
> Worth mentioning that Google has the Data Liberation Front team.
>
> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>
> Interesting (and rather provocative!) logo there.
>
> -Joan
>
> ----- Original Message -----
> From: "Noah Slater" <ns...@apache.org>
> To: marketing@couchdb.apache.org, "Javier Candeira" <ja...@candeira.com>
> Sent: Wednesday, November 5, 2014 12:52:05 PM
> Subject: Re: New motto?
>
> So, I just mentioned on dev@, but one of the angles I was thinking about was:
>
> - Liberate your data
> - Free your data
>
> Perhaps with "The database that..." before either.
>
> I think this "liberate" idea taps intot the core of what I think our
> "why?" is. We all seem to have the shared goal of wanting to help
> people liberate their data, in terms of being able to move it wherever
> they want, work on it how they want. Our sync/replication is really
> only the implementation ("how?") of that goal.
>
> "Liberate" as a word, and the associations that go with it, also taps
> into a growing movement of indie developers who are trying to move
> away from closed data silos and corporate multinationals being in
> control of massive amounts of user data.
>
> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>
>
> On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
>> Just brrainstorming, I think the "sync" is the biggest selling point
>> of CouchDB. The fact that it doesn't lose data is obviously good
>> (cough cough MongoDB cough), but you can hardly advertise "we don't
>> lose your data" in your slogan, that should be a given. You don't
>> advertise youghourt as "0% cyanide" either.
>>
>> Another strong point is the ecosystem, with TouchDB/Couchbase
>> Lite/PouchDB leading the charge.
>>
>> So I would like to see a slogan along the lines that express the
>> concept of "A database that gets the web, mobile and sync" (not a
>> proposal, just a suggestionf or a message.
>>
>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
>> Folder. On several computers. That syncs", we could say...
>>
>> "Your data, on the web and on your device, always in sync."
>>
>> Though that seems too specific, and getting a bit into Hoodie territory.
>>
>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
>> more than just sync.
>>
>> As I said above, this is just an idea dump, inspired by Noah's great
>> reframing of the problem.
>>
>> J
>>
>>
>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>>> Thanks Noah!
>>>
>>> this is where we need to be heading.
>>>
>>> As related inspiration, see these storytelling rules by Pixar. Not all
>>> apply to what we want to do, but pretend CouchDB is a character and we
>>> want to tell its story: http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
>>>
>>> Best
>>> Jan
>>> --
>>>
>>>
>>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>>>
>>>> Okay, so a while ago we had this discussion about what CouchDB's "why"
>>>> was. i.e. What's our purpose.
>>>>
>>>> There are three questions we can answer, at various points in our
>>>> marketing material:
>>>>
>>>> Why? - What's our shared goal?
>>>> How? - How are we working towards it?
>>>> What? - What are the particulars of that approach.
>>>>
>>>> Most projects get this the wrong way round. In fact, we have done. We
>>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>>> It's not interesting.
>>>>
>>>> We've had suggestions to use the motto "The database that
>>>> replicates/syncs". That's better. But this is the how. We're telling
>>>> you how we're working towards our shared goal. Still no explicit goal.
>>>>
>>>> Now. You look at Apple, and their motto was "think different". It was
>>>> always about challenging the status quo and putting the user first.
>>>> They just happened to be doing that by building a computer. (Now a
>>>> phone, a watch, etc, etc...)
>>>>
>>>> The thing about stating your values up front is that you attract
>>>> people with the same values. They "believe" in you and what you're
>>>> doing in a very emotional way.
>>>>
>>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
>>>> not gonna *feel* anything about it.
>>>>
>>>> So, let's talk about Couch.
>>>>
>>>> I think that our core value is giving people the power to do what they
>>>> want with their data. To keep it where ever they want. To move it
>>>> where ever they want. And for this to be as easy as possible.
>>>>
>>>> Here's a sample formulation
>>>>
>>>> "We want to put your data in your hands. We're gonna do that by
>>>> making it easy to move your anywhere you want. We just happen to
>>>> building a database."
>>>>
>>>> arkos has a great slogan: "Your data, your rules"
>>>>
>>>> This is where we need to be heading. This isn't about syncing. This is
>>>> about giving people the power to move their data into and out of
>>>> whatever environment, platform, and device they want to.
>>>>
>>>> Data autonomy?
>>>>
>>>> Some other notes:
>>>>
>>>> Mikeal Rogers said to me that after working with Couch, he started to
>>>> take it for granted that getting data back out of a database should be
>>>> as easy as putting it in. (But apparently this isn't so) He said this
>>>> was a unique feature of CouchDB.
>>>>
>>>> Tom Dale once said something about the need to share and distribute
>>>> data. No silos. Host individual sites in your own server. Can't
>>>> remember the context, just have it in my notes.
>>>>
>>>> But this ties into the IndieWebCamp concept of POSSE.
>>>>
>>>> http://indiewebcamp.com/POSSE
>>>>
>>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>>> growing movement of people who want local data ownership.
>>>>
>>>> Also think about the fact that CouchDB is more like Git than
>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>>> workflows, syncing, etc. What is this about really? It's about
>>>> enabling decentralised data management. Ties into the same concept.
>>>>
>>>> Access your data anywhere
>>>> Access your data offline
>>>> Decentralised data management
>>>> Puts you in control of your own data
>>>> Local data ownership
>>>> Grants you data autonomy
>>>> Your data, your rules
>>>> Puts your data back in your hands
>>>>
>>>> ^ Not slogans, just prompts.
>>>>
>>>> What's our why? If we find that, we'll have our slogan.
>>>>
>>>>
>>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>>>> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>>>>>
>>>>> Random input:
>>>>> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>>>>>
>>>>> Andy
>>>>>
>>>>> Sent from my iPhone
>>>>>
>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>>>>>
>>>>>> Will repeat myself on IRC:
>>>>>>
>>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>>>> more "database for the web" than CouchDB now.
>>>>>> We need something more fresh, unique and collision safe as like as
>>>>>> "Time to relax!" was - it's hard to associate any other database with
>>>>>> the same motto.
>>>>>> --
>>>>>> ,,,^..^,,,
>>>>>>
>>>>>>
>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>>>
>>>>>>> PouchDB is "The database that syncs."
>>>>>>>
>>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>>>> is the most prominent motto, bigger than "Relax."
>>>>>>>
>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>>>> on one) by that time.
>>>>>>>
>>>>>>> Thoughts, suggestions, comments?
>>>>>>>
>>>>>>> -Joan
>>>>
>>>>
>>>>
>>>> --
>>>> Noah Slater
>>>> https://twitter.com/nslater
>>>
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Joan Touzet <wo...@apache.org>.
Worth mentioning that Google has the Data Liberation Front team.
https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
Interesting (and rather provocative!) logo there.
-Joan
----- Original Message -----
From: "Noah Slater" <ns...@apache.org>
To: marketing@couchdb.apache.org, "Javier Candeira" <ja...@candeira.com>
Sent: Wednesday, November 5, 2014 12:52:05 PM
Subject: Re: New motto?
So, I just mentioned on dev@, but one of the angles I was thinking about was:
- Liberate your data
- Free your data
Perhaps with "The database that..." before either.
I think this "liberate" idea taps intot the core of what I think our
"why?" is. We all seem to have the shared goal of wanting to help
people liberate their data, in terms of being able to move it wherever
they want, work on it how they want. Our sync/replication is really
only the implementation ("how?") of that goal.
"Liberate" as a word, and the associations that go with it, also taps
into a growing movement of indie developers who are trying to move
away from closed data silos and corporate multinationals being in
control of massive amounts of user data.
It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
> Just brrainstorming, I think the "sync" is the biggest selling point
> of CouchDB. The fact that it doesn't lose data is obviously good
> (cough cough MongoDB cough), but you can hardly advertise "we don't
> lose your data" in your slogan, that should be a given. You don't
> advertise youghourt as "0% cyanide" either.
>
> Another strong point is the ecosystem, with TouchDB/Couchbase
> Lite/PouchDB leading the charge.
>
> So I would like to see a slogan along the lines that express the
> concept of "A database that gets the web, mobile and sync" (not a
> proposal, just a suggestionf or a message.
>
> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
> Folder. On several computers. That syncs", we could say...
>
> "Your data, on the web and on your device, always in sync."
>
> Though that seems too specific, and getting a bit into Hoodie territory.
>
> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
> more than just sync.
>
> As I said above, this is just an idea dump, inspired by Noah's great
> reframing of the problem.
>
> J
>
>
> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>> Thanks Noah!
>>
>> this is where we need to be heading.
>>
>> As related inspiration, see these storytelling rules by Pixar. Not all
>> apply to what we want to do, but pretend CouchDB is a character and we
>> want to tell its story: http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
>>
>> Best
>> Jan
>> --
>>
>>
>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>>
>>> Okay, so a while ago we had this discussion about what CouchDB's "why"
>>> was. i.e. What's our purpose.
>>>
>>> There are three questions we can answer, at various points in our
>>> marketing material:
>>>
>>> Why? - What's our shared goal?
>>> How? - How are we working towards it?
>>> What? - What are the particulars of that approach.
>>>
>>> Most projects get this the wrong way round. In fact, we have done. We
>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>> It's not interesting.
>>>
>>> We've had suggestions to use the motto "The database that
>>> replicates/syncs". That's better. But this is the how. We're telling
>>> you how we're working towards our shared goal. Still no explicit goal.
>>>
>>> Now. You look at Apple, and their motto was "think different". It was
>>> always about challenging the status quo and putting the user first.
>>> They just happened to be doing that by building a computer. (Now a
>>> phone, a watch, etc, etc...)
>>>
>>> The thing about stating your values up front is that you attract
>>> people with the same values. They "believe" in you and what you're
>>> doing in a very emotional way.
>>>
>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
>>> not gonna *feel* anything about it.
>>>
>>> So, let's talk about Couch.
>>>
>>> I think that our core value is giving people the power to do what they
>>> want with their data. To keep it where ever they want. To move it
>>> where ever they want. And for this to be as easy as possible.
>>>
>>> Here's a sample formulation
>>>
>>> "We want to put your data in your hands. We're gonna do that by
>>> making it easy to move your anywhere you want. We just happen to
>>> building a database."
>>>
>>> arkos has a great slogan: "Your data, your rules"
>>>
>>> This is where we need to be heading. This isn't about syncing. This is
>>> about giving people the power to move their data into and out of
>>> whatever environment, platform, and device they want to.
>>>
>>> Data autonomy?
>>>
>>> Some other notes:
>>>
>>> Mikeal Rogers said to me that after working with Couch, he started to
>>> take it for granted that getting data back out of a database should be
>>> as easy as putting it in. (But apparently this isn't so) He said this
>>> was a unique feature of CouchDB.
>>>
>>> Tom Dale once said something about the need to share and distribute
>>> data. No silos. Host individual sites in your own server. Can't
>>> remember the context, just have it in my notes.
>>>
>>> But this ties into the IndieWebCamp concept of POSSE.
>>>
>>> http://indiewebcamp.com/POSSE
>>>
>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>> growing movement of people who want local data ownership.
>>>
>>> Also think about the fact that CouchDB is more like Git than
>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>> workflows, syncing, etc. What is this about really? It's about
>>> enabling decentralised data management. Ties into the same concept.
>>>
>>> Access your data anywhere
>>> Access your data offline
>>> Decentralised data management
>>> Puts you in control of your own data
>>> Local data ownership
>>> Grants you data autonomy
>>> Your data, your rules
>>> Puts your data back in your hands
>>>
>>> ^ Not slogans, just prompts.
>>>
>>> What's our why? If we find that, we'll have our slogan.
>>>
>>>
>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>>> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>>>>
>>>> Random input:
>>>> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>>>>
>>>> Andy
>>>>
>>>> Sent from my iPhone
>>>>
>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>>>>
>>>>> Will repeat myself on IRC:
>>>>>
>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>>> more "database for the web" than CouchDB now.
>>>>> We need something more fresh, unique and collision safe as like as
>>>>> "Time to relax!" was - it's hard to associate any other database with
>>>>> the same motto.
>>>>> --
>>>>> ,,,^..^,,,
>>>>>
>>>>>
>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>>
>>>>>> PouchDB is "The database that syncs."
>>>>>>
>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>>> is the most prominent motto, bigger than "Relax."
>>>>>>
>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>>> on one) by that time.
>>>>>>
>>>>>> Thoughts, suggestions, comments?
>>>>>>
>>>>>> -Joan
>>>
>>>
>>>
>>> --
>>> Noah Slater
>>> https://twitter.com/nslater
>>
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Noah Slater <ns...@apache.org>.
So, I just mentioned on dev@, but one of the angles I was thinking about was:
- Liberate your data
- Free your data
Perhaps with "The database that..." before either.
I think this "liberate" idea taps intot the core of what I think our
"why?" is. We all seem to have the shared goal of wanting to help
people liberate their data, in terms of being able to move it wherever
they want, work on it how they want. Our sync/replication is really
only the implementation ("how?") of that goal.
"Liberate" as a word, and the associations that go with it, also taps
into a growing movement of indie developers who are trying to move
away from closed data silos and corporate multinationals being in
control of massive amounts of user data.
It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
On 1 November 2014 03:24, Javier Candeira <ja...@candeira.com> wrote:
> Just brrainstorming, I think the "sync" is the biggest selling point
> of CouchDB. The fact that it doesn't lose data is obviously good
> (cough cough MongoDB cough), but you can hardly advertise "we don't
> lose your data" in your slogan, that should be a given. You don't
> advertise youghourt as "0% cyanide" either.
>
> Another strong point is the ecosystem, with TouchDB/Couchbase
> Lite/PouchDB leading the charge.
>
> So I would like to see a slogan along the lines that express the
> concept of "A database that gets the web, mobile and sync" (not a
> proposal, just a suggestionf or a message.
>
> Or, now in the terrain of slogans, mirroring the famous Dropbox "A
> Folder. On several computers. That syncs", we could say...
>
> "Your data, on the web and on your device, always in sync."
>
> Though that seems too specific, and getting a bit into Hoodie territory.
>
> "CouchDB syncs your data to wherever you need to use it". Hmm, it's
> more than just sync.
>
> As I said above, this is just an idea dump, inspired by Noah's great
> reframing of the problem.
>
> J
>
>
> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
>> Thanks Noah!
>>
>> this is where we need to be heading.
>>
>> As related inspiration, see these storytelling rules by Pixar. Not all
>> apply to what we want to do, but pretend CouchDB is a character and we
>> want to tell its story: http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
>>
>> Best
>> Jan
>> --
>>
>>
>>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>>
>>> Okay, so a while ago we had this discussion about what CouchDB's "why"
>>> was. i.e. What's our purpose.
>>>
>>> There are three questions we can answer, at various points in our
>>> marketing material:
>>>
>>> Why? - What's our shared goal?
>>> How? - How are we working towards it?
>>> What? - What are the particulars of that approach.
>>>
>>> Most projects get this the wrong way round. In fact, we have done. We
>>> tell you about JSON and HTTP and whatever up front. That's the what.
>>> It's not interesting.
>>>
>>> We've had suggestions to use the motto "The database that
>>> replicates/syncs". That's better. But this is the how. We're telling
>>> you how we're working towards our shared goal. Still no explicit goal.
>>>
>>> Now. You look at Apple, and their motto was "think different". It was
>>> always about challenging the status quo and putting the user first.
>>> They just happened to be doing that by building a computer. (Now a
>>> phone, a watch, etc, etc...)
>>>
>>> The thing about stating your values up front is that you attract
>>> people with the same values. They "believe" in you and what you're
>>> doing in a very emotional way.
>>>
>>> Compare this to Dell. You know anybody who's passionate about Dell?
>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
>>> not gonna *feel* anything about it.
>>>
>>> So, let's talk about Couch.
>>>
>>> I think that our core value is giving people the power to do what they
>>> want with their data. To keep it where ever they want. To move it
>>> where ever they want. And for this to be as easy as possible.
>>>
>>> Here's a sample formulation
>>>
>>> "We want to put your data in your hands. We're gonna do that by
>>> making it easy to move your anywhere you want. We just happen to
>>> building a database."
>>>
>>> arkos has a great slogan: "Your data, your rules"
>>>
>>> This is where we need to be heading. This isn't about syncing. This is
>>> about giving people the power to move their data into and out of
>>> whatever environment, platform, and device they want to.
>>>
>>> Data autonomy?
>>>
>>> Some other notes:
>>>
>>> Mikeal Rogers said to me that after working with Couch, he started to
>>> take it for granted that getting data back out of a database should be
>>> as easy as putting it in. (But apparently this isn't so) He said this
>>> was a unique feature of CouchDB.
>>>
>>> Tom Dale once said something about the need to share and distribute
>>> data. No silos. Host individual sites in your own server. Can't
>>> remember the context, just have it in my notes.
>>>
>>> But this ties into the IndieWebCamp concept of POSSE.
>>>
>>> http://indiewebcamp.com/POSSE
>>>
>>> And also dovetails with OfflineFirst, things like unhosted, and the
>>> growing movement of people who want local data ownership.
>>>
>>> Also think about the fact that CouchDB is more like Git than
>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>>> workflows, syncing, etc. What is this about really? It's about
>>> enabling decentralised data management. Ties into the same concept.
>>>
>>> Access your data anywhere
>>> Access your data offline
>>> Decentralised data management
>>> Puts you in control of your own data
>>> Local data ownership
>>> Grants you data autonomy
>>> Your data, your rules
>>> Puts your data back in your hands
>>>
>>> ^ Not slogans, just prompts.
>>>
>>> What's our why? If we find that, we'll have our slogan.
>>>
>>>
>>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>>> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>>>>
>>>> Random input:
>>>> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>>>>
>>>> Andy
>>>>
>>>> Sent from my iPhone
>>>>
>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>>>>
>>>>> Will repeat myself on IRC:
>>>>>
>>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>>> more "database for the web" than CouchDB now.
>>>>> We need something more fresh, unique and collision safe as like as
>>>>> "Time to relax!" was - it's hard to associate any other database with
>>>>> the same motto.
>>>>> --
>>>>> ,,,^..^,,,
>>>>>
>>>>>
>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>>
>>>>>> PouchDB is "The database that syncs."
>>>>>>
>>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>>> is the most prominent motto, bigger than "Relax."
>>>>>>
>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>>> on one) by that time.
>>>>>>
>>>>>> Thoughts, suggestions, comments?
>>>>>>
>>>>>> -Joan
>>>
>>>
>>>
>>> --
>>> Noah Slater
>>> https://twitter.com/nslater
>>
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Javier Candeira <ja...@candeira.com>.
Just brrainstorming, I think the "sync" is the biggest selling point
of CouchDB. The fact that it doesn't lose data is obviously good
(cough cough MongoDB cough), but you can hardly advertise "we don't
lose your data" in your slogan, that should be a given. You don't
advertise youghourt as "0% cyanide" either.
Another strong point is the ecosystem, with TouchDB/Couchbase
Lite/PouchDB leading the charge.
So I would like to see a slogan along the lines that express the
concept of "A database that gets the web, mobile and sync" (not a
proposal, just a suggestionf or a message.
Or, now in the terrain of slogans, mirroring the famous Dropbox "A
Folder. On several computers. That syncs", we could say...
"Your data, on the web and on your device, always in sync."
Though that seems too specific, and getting a bit into Hoodie territory.
"CouchDB syncs your data to wherever you need to use it". Hmm, it's
more than just sync.
As I said above, this is just an idea dump, inspired by Noah's great
reframing of the problem.
J
On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <ja...@apache.org> wrote:
> Thanks Noah!
>
> this is where we need to be heading.
>
> As related inspiration, see these storytelling rules by Pixar. Not all
> apply to what we want to do, but pretend CouchDB is a character and we
> want to tell its story: http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
>
> Best
> Jan
> --
>
>
>> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>>
>> Okay, so a while ago we had this discussion about what CouchDB's "why"
>> was. i.e. What's our purpose.
>>
>> There are three questions we can answer, at various points in our
>> marketing material:
>>
>> Why? - What's our shared goal?
>> How? - How are we working towards it?
>> What? - What are the particulars of that approach.
>>
>> Most projects get this the wrong way round. In fact, we have done. We
>> tell you about JSON and HTTP and whatever up front. That's the what.
>> It's not interesting.
>>
>> We've had suggestions to use the motto "The database that
>> replicates/syncs". That's better. But this is the how. We're telling
>> you how we're working towards our shared goal. Still no explicit goal.
>>
>> Now. You look at Apple, and their motto was "think different". It was
>> always about challenging the status quo and putting the user first.
>> They just happened to be doing that by building a computer. (Now a
>> phone, a watch, etc, etc...)
>>
>> The thing about stating your values up front is that you attract
>> people with the same values. They "believe" in you and what you're
>> doing in a very emotional way.
>>
>> Compare this to Dell. You know anybody who's passionate about Dell?
>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
>> not gonna *feel* anything about it.
>>
>> So, let's talk about Couch.
>>
>> I think that our core value is giving people the power to do what they
>> want with their data. To keep it where ever they want. To move it
>> where ever they want. And for this to be as easy as possible.
>>
>> Here's a sample formulation
>>
>> "We want to put your data in your hands. We're gonna do that by
>> making it easy to move your anywhere you want. We just happen to
>> building a database."
>>
>> arkos has a great slogan: "Your data, your rules"
>>
>> This is where we need to be heading. This isn't about syncing. This is
>> about giving people the power to move their data into and out of
>> whatever environment, platform, and device they want to.
>>
>> Data autonomy?
>>
>> Some other notes:
>>
>> Mikeal Rogers said to me that after working with Couch, he started to
>> take it for granted that getting data back out of a database should be
>> as easy as putting it in. (But apparently this isn't so) He said this
>> was a unique feature of CouchDB.
>>
>> Tom Dale once said something about the need to share and distribute
>> data. No silos. Host individual sites in your own server. Can't
>> remember the context, just have it in my notes.
>>
>> But this ties into the IndieWebCamp concept of POSSE.
>>
>> http://indiewebcamp.com/POSSE
>>
>> And also dovetails with OfflineFirst, things like unhosted, and the
>> growing movement of people who want local data ownership.
>>
>> Also think about the fact that CouchDB is more like Git than
>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
>> workflows, syncing, etc. What is this about really? It's about
>> enabling decentralised data management. Ties into the same concept.
>>
>> Access your data anywhere
>> Access your data offline
>> Decentralised data management
>> Puts you in control of your own data
>> Local data ownership
>> Grants you data autonomy
>> Your data, your rules
>> Puts your data back in your hands
>>
>> ^ Not slogans, just prompts.
>>
>> What's our why? If we find that, we'll have our slogan.
>>
>>
>> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>>> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>>>
>>> Random input:
>>> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>>>
>>> Andy
>>>
>>> Sent from my iPhone
>>>
>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>>>
>>>> Will repeat myself on IRC:
>>>>
>>>> "A database for the web" isn't good one since PouchDB is eventually
>>>> more "database for the web" than CouchDB now.
>>>> We need something more fresh, unique and collision safe as like as
>>>> "Time to relax!" was - it's hard to associate any other database with
>>>> the same motto.
>>>> --
>>>> ,,,^..^,,,
>>>>
>>>>
>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>>> right time to consider a new motto, replacing "Time to relax."
>>>>>
>>>>> PouchDB is "The database that syncs."
>>>>>
>>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>>> is the most prominent motto, bigger than "Relax."
>>>>>
>>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>>> new motto there, even if we don't have a new logo (or consensus
>>>>> on one) by that time.
>>>>>
>>>>> Thoughts, suggestions, comments?
>>>>>
>>>>> -Joan
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>
Re: New motto?
Posted by Jan Lehnardt <ja...@apache.org>.
Thanks Noah!
this is where we need to be heading.
As related inspiration, see these storytelling rules by Pixar. Not all
apply to what we want to do, but pretend CouchDB is a character and we
want to tell its story: http://www.huffingtonpost.com/2012/07/30/pixar-storytelling_n_1718854.html
Best
Jan
--
> On 30 Oct 2014, at 21:16 , Noah Slater <ns...@apache.org> wrote:
>
> Okay, so a while ago we had this discussion about what CouchDB's "why"
> was. i.e. What's our purpose.
>
> There are three questions we can answer, at various points in our
> marketing material:
>
> Why? - What's our shared goal?
> How? - How are we working towards it?
> What? - What are the particulars of that approach.
>
> Most projects get this the wrong way round. In fact, we have done. We
> tell you about JSON and HTTP and whatever up front. That's the what.
> It's not interesting.
>
> We've had suggestions to use the motto "The database that
> replicates/syncs". That's better. But this is the how. We're telling
> you how we're working towards our shared goal. Still no explicit goal.
>
> Now. You look at Apple, and their motto was "think different". It was
> always about challenging the status quo and putting the user first.
> They just happened to be doing that by building a computer. (Now a
> phone, a watch, etc, etc...)
>
> The thing about stating your values up front is that you attract
> people with the same values. They "believe" in you and what you're
> doing in a very emotional way.
>
> Compare this to Dell. You know anybody who's passionate about Dell?
> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
> not gonna *feel* anything about it.
>
> So, let's talk about Couch.
>
> I think that our core value is giving people the power to do what they
> want with their data. To keep it where ever they want. To move it
> where ever they want. And for this to be as easy as possible.
>
> Here's a sample formulation
>
> "We want to put your data in your hands. We're gonna do that by
> making it easy to move your anywhere you want. We just happen to
> building a database."
>
> arkos has a great slogan: "Your data, your rules"
>
> This is where we need to be heading. This isn't about syncing. This is
> about giving people the power to move their data into and out of
> whatever environment, platform, and device they want to.
>
> Data autonomy?
>
> Some other notes:
>
> Mikeal Rogers said to me that after working with Couch, he started to
> take it for granted that getting data back out of a database should be
> as easy as putting it in. (But apparently this isn't so) He said this
> was a unique feature of CouchDB.
>
> Tom Dale once said something about the need to share and distribute
> data. No silos. Host individual sites in your own server. Can't
> remember the context, just have it in my notes.
>
> But this ties into the IndieWebCamp concept of POSSE.
>
> http://indiewebcamp.com/POSSE
>
> And also dovetails with OfflineFirst, things like unhosted, and the
> growing movement of people who want local data ownership.
>
> Also think about the fact that CouchDB is more like Git than
> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
> workflows, syncing, etc. What is this about really? It's about
> enabling decentralised data management. Ties into the same concept.
>
> Access your data anywhere
> Access your data offline
> Decentralised data management
> Puts you in control of your own data
> Local data ownership
> Grants you data autonomy
> Your data, your rules
> Puts your data back in your hands
>
> ^ Not slogans, just prompts.
>
> What's our why? If we find that, we'll have our slogan.
>
>
> On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
>> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>>
>> Random input:
>> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>>
>> Andy
>>
>> Sent from my iPhone
>>
>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>>
>>> Will repeat myself on IRC:
>>>
>>> "A database for the web" isn't good one since PouchDB is eventually
>>> more "database for the web" than CouchDB now.
>>> We need something more fresh, unique and collision safe as like as
>>> "Time to relax!" was - it's hard to associate any other database with
>>> the same motto.
>>> --
>>> ,,,^..^,,,
>>>
>>>
>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>>> Coming out of the logo discussion, it seems 2.0 may be the
>>>> right time to consider a new motto, replacing "Time to relax."
>>>>
>>>> PouchDB is "The database that syncs."
>>>>
>>>> On http://couchdb.apache.org/ today, "A database for the web"
>>>> is the most prominent motto, bigger than "Relax."
>>>>
>>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>>> new motto there, even if we don't have a new logo (or consensus
>>>> on one) by that time.
>>>>
>>>> Thoughts, suggestions, comments?
>>>>
>>>> -Joan
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater
Re: New motto?
Posted by Joan Touzet <wo...@apache.org>.
In New England, there's a restaurant chain called Bickford's.
Their motto is "Breakfast anytime." Short, simple, to the point.
(And now I want some pancakes, darn it!)
What about "Data anywhere, any time"?
-Joan
----- Original Message -----
From: "Noah Slater" <ns...@apache.org>
To: marketing@couchdb.apache.org
Sent: Thursday, October 30, 2014 4:16:13 PM
Subject: Re: New motto?
Okay, so a while ago we had this discussion about what CouchDB's "why"
was. i.e. What's our purpose.
There are three questions we can answer, at various points in our
marketing material:
Why? - What's our shared goal?
How? - How are we working towards it?
What? - What are the particulars of that approach.
Most projects get this the wrong way round. In fact, we have done. We
tell you about JSON and HTTP and whatever up front. That's the what.
It's not interesting.
We've had suggestions to use the motto "The database that
replicates/syncs". That's better. But this is the how. We're telling
you how we're working towards our shared goal. Still no explicit goal.
Now. You look at Apple, and their motto was "think different". It was
always about challenging the status quo and putting the user first.
They just happened to be doing that by building a computer. (Now a
phone, a watch, etc, etc...)
The thing about stating your values up front is that you attract
people with the same values. They "believe" in you and what you're
doing in a very emotional way.
Compare this to Dell. You know anybody who's passionate about Dell?
"Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
not gonna *feel* anything about it.
So, let's talk about Couch.
I think that our core value is giving people the power to do what they
want with their data. To keep it where ever they want. To move it
where ever they want. And for this to be as easy as possible.
Here's a sample formulation
"We want to put your data in your hands. We're gonna do that by
making it easy to move your anywhere you want. We just happen to
building a database."
arkos has a great slogan: "Your data, your rules"
This is where we need to be heading. This isn't about syncing. This is
about giving people the power to move their data into and out of
whatever environment, platform, and device they want to.
Data autonomy?
Some other notes:
Mikeal Rogers said to me that after working with Couch, he started to
take it for granted that getting data back out of a database should be
as easy as putting it in. (But apparently this isn't so) He said this
was a unique feature of CouchDB.
Tom Dale once said something about the need to share and distribute
data. No silos. Host individual sites in your own server. Can't
remember the context, just have it in my notes.
But this ties into the IndieWebCamp concept of POSSE.
http://indiewebcamp.com/POSSE
And also dovetails with OfflineFirst, things like unhosted, and the
growing movement of people who want local data ownership.
Also think about the fact that CouchDB is more like Git than
PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
workflows, syncing, etc. What is this about really? It's about
enabling decentralised data management. Ties into the same concept.
Access your data anywhere
Access your data offline
Decentralised data management
Puts you in control of your own data
Local data ownership
Grants you data autonomy
Your data, your rules
Puts your data back in your hands
^ Not slogans, just prompts.
What's our why? If we find that, we'll have our slogan.
On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>
> Random input:
> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>
> Andy
>
> Sent from my iPhone
>
>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>
>> Will repeat myself on IRC:
>>
>> "A database for the web" isn't good one since PouchDB is eventually
>> more "database for the web" than CouchDB now.
>> We need something more fresh, unique and collision safe as like as
>> "Time to relax!" was - it's hard to associate any other database with
>> the same motto.
>> --
>> ,,,^..^,,,
>>
>>
>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>> Coming out of the logo discussion, it seems 2.0 may be the
>>> right time to consider a new motto, replacing "Time to relax."
>>>
>>> PouchDB is "The database that syncs."
>>>
>>> On http://couchdb.apache.org/ today, "A database for the web"
>>> is the most prominent motto, bigger than "Relax."
>>>
>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>> new motto there, even if we don't have a new logo (or consensus
>>> on one) by that time.
>>>
>>> Thoughts, suggestions, comments?
>>>
>>> -Joan
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Noah Slater <ns...@apache.org>.
Okay, so a while ago we had this discussion about what CouchDB's "why"
was. i.e. What's our purpose.
There are three questions we can answer, at various points in our
marketing material:
Why? - What's our shared goal?
How? - How are we working towards it?
What? - What are the particulars of that approach.
Most projects get this the wrong way round. In fact, we have done. We
tell you about JSON and HTTP and whatever up front. That's the what.
It's not interesting.
We've had suggestions to use the motto "The database that
replicates/syncs". That's better. But this is the how. We're telling
you how we're working towards our shared goal. Still no explicit goal.
Now. You look at Apple, and their motto was "think different". It was
always about challenging the status quo and putting the user first.
They just happened to be doing that by building a computer. (Now a
phone, a watch, etc, etc...)
The thing about stating your values up front is that you attract
people with the same values. They "believe" in you and what you're
doing in a very emotional way.
Compare this to Dell. You know anybody who's passionate about Dell?
"Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm
not gonna *feel* anything about it.
So, let's talk about Couch.
I think that our core value is giving people the power to do what they
want with their data. To keep it where ever they want. To move it
where ever they want. And for this to be as easy as possible.
Here's a sample formulation
"We want to put your data in your hands. We're gonna do that by
making it easy to move your anywhere you want. We just happen to
building a database."
arkos has a great slogan: "Your data, your rules"
This is where we need to be heading. This isn't about syncing. This is
about giving people the power to move their data into and out of
whatever environment, platform, and device they want to.
Data autonomy?
Some other notes:
Mikeal Rogers said to me that after working with Couch, he started to
take it for granted that getting data back out of a database should be
as easy as putting it in. (But apparently this isn't so) He said this
was a unique feature of CouchDB.
Tom Dale once said something about the need to share and distribute
data. No silos. Host individual sites in your own server. Can't
remember the context, just have it in my notes.
But this ties into the IndieWebCamp concept of POSSE.
http://indiewebcamp.com/POSSE
And also dovetails with OfflineFirst, things like unhosted, and the
growing movement of people who want local data ownership.
Also think about the fact that CouchDB is more like Git than
PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data,
workflows, syncing, etc. What is this about really? It's about
enabling decentralised data management. Ties into the same concept.
Access your data anywhere
Access your data offline
Decentralised data management
Puts you in control of your own data
Local data ownership
Grants you data autonomy
Your data, your rules
Puts your data back in your hands
^ Not slogans, just prompts.
What's our why? If we find that, we'll have our slogan.
On 30 October 2014 19:45, Andy Ellicott <an...@cloudant.com> wrote:
> I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
>
> Random input:
> "Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
>
> Andy
>
> Sent from my iPhone
>
>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>>
>> Will repeat myself on IRC:
>>
>> "A database for the web" isn't good one since PouchDB is eventually
>> more "database for the web" than CouchDB now.
>> We need something more fresh, unique and collision safe as like as
>> "Time to relax!" was - it's hard to associate any other database with
>> the same motto.
>> --
>> ,,,^..^,,,
>>
>>
>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>>> Coming out of the logo discussion, it seems 2.0 may be the
>>> right time to consider a new motto, replacing "Time to relax."
>>>
>>> PouchDB is "The database that syncs."
>>>
>>> On http://couchdb.apache.org/ today, "A database for the web"
>>> is the most prominent motto, bigger than "Relax."
>>>
>>> Jan and I will be on stage in 3 weeks in Budapest to present
>>> plans for CouchDB 2.0. I'd love to make an announcement of a
>>> new motto there, even if we don't have a new logo (or consensus
>>> on one) by that time.
>>>
>>> Thoughts, suggestions, comments?
>>>
>>> -Joan
--
Noah Slater
https://twitter.com/nslater
Re: New motto?
Posted by Andy Ellicott <an...@cloudant.com>.
I think I read something recently that there's more mobile than web app development happening these days, so "web" might end up sounding outdated.
Random input:
"Synchronicity" is a word we're using to differentiate couchdb-style dbs from others. Feel free to reuse or take inspiration from that...or not :)
Andy
Sent from my iPhone
> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <kx...@gmail.com> wrote:
>
> Will repeat myself on IRC:
>
> "A database for the web" isn't good one since PouchDB is eventually
> more "database for the web" than CouchDB now.
> We need something more fresh, unique and collision safe as like as
> "Time to relax!" was - it's hard to associate any other database with
> the same motto.
> --
> ,,,^..^,,,
>
>
>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
>> Coming out of the logo discussion, it seems 2.0 may be the
>> right time to consider a new motto, replacing "Time to relax."
>>
>> PouchDB is "The database that syncs."
>>
>> On http://couchdb.apache.org/ today, "A database for the web"
>> is the most prominent motto, bigger than "Relax."
>>
>> Jan and I will be on stage in 3 weeks in Budapest to present
>> plans for CouchDB 2.0. I'd love to make an announcement of a
>> new motto there, even if we don't have a new logo (or consensus
>> on one) by that time.
>>
>> Thoughts, suggestions, comments?
>>
>> -Joan
Re: New motto?
Posted by Alexander Shorin <kx...@gmail.com>.
Will repeat myself on IRC:
"A database for the web" isn't good one since PouchDB is eventually
more "database for the web" than CouchDB now.
We need something more fresh, unique and collision safe as like as
"Time to relax!" was - it's hard to associate any other database with
the same motto.
--
,,,^..^,,,
On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <jo...@lrtw.org> wrote:
> Coming out of the logo discussion, it seems 2.0 may be the
> right time to consider a new motto, replacing "Time to relax."
>
> PouchDB is "The database that syncs."
>
> On http://couchdb.apache.org/ today, "A database for the web"
> is the most prominent motto, bigger than "Relax."
>
> Jan and I will be on stage in 3 weeks in Budapest to present
> plans for CouchDB 2.0. I'd love to make an announcement of a
> new motto there, even if we don't have a new logo (or consensus
> on one) by that time.
>
> Thoughts, suggestions, comments?
>
> -Joan